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BizReport : Ecommerce archives

Ecommerce archives

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Wednesday, July 18, 2007

AdWords advertisers given access to 225 offline newspapers

After a successful limited test, Google is throwing open the Print Ads gate to a new universe of publishers for its AdWords advertisers. >>

Sunday, July 15, 2007

Businesses abandon Second Life presence

Businesses that were once early adopters of marketing in Second Life are now among the first to leave, according to a recent article in The LA Times. >>

Sunday, July 15, 2007

New type of banner ad launched

A banner ad for online impulse buyers is the latest offering from London-based interactive communications agency, Fhlame. Will consumers embrace this new shopping-channel or will security fears get in the way? >>

Thursday, July 12, 2007

Travel planners outnumber bookers online

Consumers researching travel plans are outnumbering those that book travel online, says a new report from The Conference Board and TNS. >>

Wednesday, July 11, 2007

Online businesses need to mind their language

Despite the Internet breaking down barriers between markets a recent study finds that European companies do more business outside of their native countries than their American counterparts. >>

Wednesday, July 11, 2007

Women at a loss without web access

The Internet is fast becoming a woman’s best friend and a week without being able to log on would disrupt the lives of many females, according to a recent report from Burst Media. >>

Tuesday, July 10, 2007

Online spending power of Hispanic population increasing

A new report from JupiterResearch predicts that Hispanics will increase online spending more than any other ethnic group. >>

Tuesday, July 10, 2007

Speed is of the essence for email customer service

Sloppy and slow email responses will cause many customers to check out the competition, according to a new survey in the U.K. by a British internet hosting firm. Audits are often in place for telephone and face-to-face customer service functions, but email communications are often overlooked. >>

Monday, July 09, 2007

Online shoppers don't forgive "out of stock" items

Many e-tailers are losing out on sales because items are out of stock. According to a recent study, if a user is turned away from an online store only three times, they likely will not return. >>

Monday, July 09, 2007

Google AdWords adds share-of-voice metric

Google has added another metric which will give pay-per-click advertisers more insight in to how their campaigns are performing. >>

Friday, July 06, 2007

Online buying decisions taking longer

A soon-to-be-released report on digital window shopping has found that online shoppers are currently taking longer to make a buying decision than they did a couple of years ago. >>

Friday, July 06, 2007

Online shopping cart abandonment rates high

Many customers abandon their online shopping carts during the purchase process, new data gives some insight as to why this happens. >>

Thursday, July 05, 2007

Digital, mobile will drive advertising past $2 trillion

Over the next five years, the advertising world is going to change. According to PricewaterhouseCooper's (PwC) Global Entertainment and Outlook report just about half of the ad industry's growth will be through digital and mobile platforms. >>

Thursday, July 05, 2007

Online shoppers get involved in social media

Canadian Internet users who purchase products online are more likely to participate in online social and interactive activities than those who do not purchase online, shows a new report. >>

Wednesday, July 04, 2007

Offline payment system for online purchases to launch in U.K.

Fear of identity theft and credit card fraud is keeping many U.K. shoppers from purchasing online. A new offline payment system could coax them into using online stores. >>

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