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BizReport : Ecommerce


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Tuesday, June 12, 2007

Online communities want more brand engagement

Allowing customers to drive conversations in online communities will, in turn, increase participation and brand engagement. >>

Monday, June 11, 2007

ROI measurement on the rise among search marketers

iProspect’s "Search Marketer Measurement & Performance Study", conducted by JupiterResearch, has revealed a 9 percent rise in the number of search marketers measuring ROI. >>

Monday, June 11, 2007

U.S. short-vacation bookers spend more online

Results from The PhoCusWright Consumer Travel Trends Survey Ninth Edition, published this week, show that Americans are now taking several shorter breaks as opposed to one big trip. >>

Friday, June 08, 2007

Many find web analytics difficult, finds survey

Well-defined processes are needed for those businesses undertaking web analytics projects. >>

Friday, June 08, 2007

Majority of U.S. restaurants have a website

Restaurants in the U.S. are embracing online marketing and developing interactive websites to keep up with today’s information-hungry society. >>

Thursday, June 07, 2007

Longer video ads more effective, finds study

Longer video ads have a more positive impact than shorter video ads, according to research commissioned by the Online Publishers Association. >>

Thursday, June 07, 2007

Online shoppers will pay premium for privacy protection

A new study has found that online shoppers are willing to pay extra to protect their privacy. >>

Wednesday, June 06, 2007

Online business not geared towards the social shopper

Social shoppers need a certain type of shopping environment and, according to a recent study by Gartner, current e-commerce sites aren’t providing the right conditions. >>

Wednesday, June 06, 2007

E-commerce sites heavy users of paid search advertising

Retail and comparison shopping sites are the heaviest users of paid search advertising, according to a new report from comScore. >>

Wednesday, May 30, 2007

U.K. online retailers aided by wider broadband access

The British online retail sector will be worth $55.7 billion by 2011, according to recent predictions by Verdict Research. >>

Tuesday, May 29, 2007

Young adults prefer debit to credit for online payments

Online retailers need to implement a variety of payment options to ensure they are catering for younger consumers. >>

Monday, May 28, 2007

Online shoppers want information during buying process

The provision of information throughout the buying process is a key way to convert browsers into purchasers, says a new report. >>

Friday, May 25, 2007

Most students ignorant of brand's country of origin

A brand’s country of origin could have a positive impact on brand equity, yet a new study has discovered that many U.S. college students have no clue as to where their favourite brands come from. >>

Friday, May 25, 2007

British online shoppers angry at e-tailer tactics

Online shoppers in Britain are becoming increasingly annoyed by the sneaky practices of some online retailers, causing some to abandon their purchases. >>

Friday, May 25, 2007

How to build online customer loyalty

Complex is probably the best way to describe the loyalty of an online shopper. However, knowing what helps to develop a loyal online following is a key for online marketers. A recent study sheds some light on the subject. >>

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