BizReport : Ecommerce

Ecommerce

Wednesday, February 07, 2007

Big box retailers need to focus more on search engine optimization

Big box retailers aren’t optimizing their sites for search and rely too much on brands, says a recent report. >>

Friday, February 02, 2007

Retirees in the U.K. spending more free time online

British pensioners are embracing the internet and incorporating it into their daily lives. >>

Thursday, February 01, 2007

Do offline seasonal changes impact online shopping?

The short answer is yes, according to a new study from Marketing Experiments. The long answer is only if you know how to take advantage of those fluctuations. >>

Thursday, February 01, 2007

Online ad spend to grow 18%

Look for online advertising spending to increase in 2007. That is the word from a new forecast from Outsell Inc. According to the report, advertising as a whole will see a 5% increase while online ad spending will increase roughly 18%. >>

Thursday, February 01, 2007

Online clothing sales doing a roaring trade in the U.K.

Despite its disadvantages over bricks and mortar, online clothes shopping in the U.K. has exceeded the $2.5 billion mark. >>

Thursday, February 01, 2007

High percentage of consumers seeking and giving product advice online

New survey finds that 90 percent of consumers occasionally or regularly go online to give or seek product and service advice from others, and marketers are increasingly willing to embrace this non-traditional marketing option. >>

Wednesday, January 31, 2007

Click fraud up in Q4, 2006

New research from Click Forensics indicates an upswing in click fraud as 2006 came to a close. According to their study, click fraud reached 14.2% in Q4. >>

Wednesday, January 31, 2007

Should companies tell consumers when their net usage is being tracked?

In November, 2006, the Center for Digital Democracy and the U.S. Public Interest Research Group filed a hefty complaint with the FTC, claiming that some techniques used by behavioral ad networks were unfair and deceptive marketing activities. >>

Wednesday, January 31, 2007

More affiliate marketing managers see higher conversion rates in 2006.

The 2007 AffStat Affiliate Marketing Benchmark report surveyed nearly two hundred affiliate marketing managers on their overall statistics, as well as a number of issues about their affiliate marketing channels. >>

Tuesday, January 30, 2007

Google, Microsoft sites on France's "favorites" list

Shopping websites are becoming more popular in France, but still the big draws continue to be Google, Microsoft and France telecom sites according to new research from comScore. >>

Tuesday, January 30, 2007

Cingular, Priceline, Travelocity settle adware suit

Three big brands have settled a suit over the use of adware. Cingular.com, Priceline.com and Travelocity.com have agreed to pay fines imposed by New York State's attorney general. >>

Tuesday, January 30, 2007

UK puts new email regulation in effect

In an effort to cut down on spam and to weed out spamming companies, the UK has placed new regulations on email communications. At the start of the new year, the UK Companies Act Amendments of 2006 went into effect, with requirements similar to the US CAN-SPAM act. >>

Tuesday, January 30, 2007

Report finds mail renderability key to response rate

When sending out graphics-laden emails to your customers, what you see isn’t necessarily what they get, according to recent research by the Email Experience Council. >>

Monday, January 29, 2007

Informa predicts 2012 online TV, video revenue to exceed $6 billion

By 2012 the North America could be the largest revenue-generating region of the globe. >>

Monday, January 29, 2007

Microsoft plans on challenging the high credit card fees

Microsoft could be a threat to credit cards and the saviour of small businesses, if Bill Gates' vision of an online payment system comes to fruition. >>