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Tuesday, December 12, 2006
Efficiency – Not Brand – Brings Online Customers
Want a sure-fire way to turn off online customers? Develop a site that is filled with big brand names but doesn’t deliver fast, efficient service. That’s the word from a new report. >>
Wednesday, December 06, 2006
Big Brands Slower to Convert Online
Online advertising is growing at faster than ever rates, but the growth could be even larger, according to some experts. That´s because some of the big brands – and big ad budgets - are increasing their online ad budget at a very slow pace. Conversely, smaller companies and less well known brands are increasing online spending at a much faster rate. >>
Wednesday, December 06, 2006
Cyber Monday Exceeds $600 Million Sales Threshold
The numbers are in and at first glance it looks like Cyber Monday was a big hit for online retailers. >>
Tuesday, December 05, 2006
Second European Acquisition for ValueClick
California-based ValueClick Inc. has furthered its expansion into Europe by purchasing Shopping.net. >>
Friday, December 01, 2006
Intuit Banking on Digital Insight Deal
This week Intuit Inc., developers of financial software including Quicken and TurboTax, has expanded into the online banking industry with the purchase of Digital Insight. >>
Wednesday, November 29, 2006
Does Google Have A Secret?
If the rumors are true, online giant Google may be introducing a stealth weapon for companies interested in building brand. According to reports, the search advertising giant is testing a secret CPM online advertising network. Reports say the Google Display Advertising Network has been in beta testing since October 1. >>
Tuesday, November 28, 2006
Security Shake Up Needed to Increase Consumer Confidence in E-commerce
According to a new survey, security concerns are adversely affecting sales via e-commerce and email marketing. >>
Monday, November 27, 2006
Study: Search Impacts Offline Purchasing
A new study from ROIResearch indicates that online searches impact nearly as many purchases made offline as online. The research shows that for every $1 spent online, the search-user will spend another $2.56 with traditional retailers. The numbers for frequent searchers are even higher. >>
Monday, November 27, 2006
Break.com Gives Contributors a Pay Rise
As user-generated content (UGC) sites increase in popularity, some websites are paying good money for content. >>
Monday, November 27, 2006
Heavy Traffic Weighs Down Wal-Mart Website
Wal-Mart’s website suffered from visitor overload on Black Friday, causing it to shut its virtual doors for a large portion of the day. >>
Monday, November 27, 2006
Black Friday Shoppers Head for eBay
The auction site topped the list of Black Friday online shopping destinations with 7.5 million unique visitors. >>
Friday, November 24, 2006
British Businesses to Increase Online Marketing Investment
Companies throughout Britain are planning to invest more in online advertising as households increasingly use the internet for routine purchases. >>
Tuesday, November 21, 2006
Nissan and Microsoft Extend Online Ad Deal
Nissan broadens its online presence by extending its online ad deal with Microsoft. >>
Monday, November 20, 2006
Amazon.com – The Next Automobile Showroom?
From November 20, Ford Motor Company will sell their luxury Lincoln models from pages on Amazon.com. >>
Monday, November 20, 2006
Yahoo! Continues on Spending Spree
After its failure to purchase YouTube, Yahoo! is on a social media spending spree. >>
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