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BizReport : Ecommerce

Ecommerce

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Wednesday, March 14, 2007

Are webfronts the new storefronts?

A new clothing company may change the way consumers think about shopping online and at the mall. That is, if consumers can wait. >>

Wednesday, March 14, 2007

Online shoppers dissatisfied with return processes

While online shopping is convenient for consumers, online product return policies are still not meeting shopper’s expectations. >>

Wednesday, March 14, 2007

Study: Offline media prompts online search

A new survey finds that the majority of consumers are motivated to search for online products after seeing ads and articles in traditional print media. >>

Tuesday, March 13, 2007

Report: St. Patty's Day to hold big rewards

If you were thinking about holding off on St. Patrick's day ad campaigns, discounts and other specials think again. According ot a report from the National Retail Foundation, St. Patrick's Day celebrations could bring in more than $3 billion in 2007. >>

Tuesday, March 13, 2007

User-generated product reviews increase conversion

User-generated product reviews are being recognized as a powerful tool in converting browsers into buyers. >>

Monday, March 12, 2007

European travel industry doing more business online

Europeans embrace online travel services and the convenience, control and cost savings it can offer. >>

Monday, March 12, 2007

Nokia reveals two new mobile advertising services

Nokia has announced the launch of two new services which will enable marketers to develop advertising campaigns across a multitude of individual handset configurations. >>

Thursday, March 08, 2007

Friendster jilts Yahoo for Google

Google has expanded on its ad deal with Friendster by becoming its sole provider of web search ads, pushing Yahoo out of the picture. >>

Wednesday, March 07, 2007

Email marketing is as lucrative if not more than before

Consumer engagement with email is almost at saturation point, according to a new study, and email marketing is still going strong. >>

Wednesday, March 07, 2007

Wal-Mart offers free shipping to local stores to its online shoppers

Wal-Mart’s "Site to Store" service saves customers money on delivery costs by offering local store pickups for items purchased online. >>

Tuesday, March 06, 2007

Vibrant Media offers in-text advertising on long term basis

DaimlerChrysler has become among the first to secure keywords on Vibrant Media’s contextual advertising service, covering over 1,600 online publications, by buying out keywords for the year ahead. >>

Monday, March 05, 2007

Initial data on Panama's effect is positive

Yahoo has regained market share after initial results show a definite increase in click through rates after the launch of Panama. >>

Monday, March 05, 2007

New-media winners endear consumers with transparency, trust and generosity

There has been a shift in consumer values when it comes to branding and brand messages. Nowadays consumers want more honest, authentic relationships based on trust, self expression and connections, so stop selling and start building relationships. >>

Monday, March 05, 2007

Microsoft to move millions of marketing dollars to digital

A top Microsoft executive, speaking at the recent AAAA media conference, indicates that the majority of the company’s ad spending will shift to digital in the near future. >>

Thursday, March 01, 2007

SQAD Inc. to launch online ad campaign cost-forecasting tool

A new database will enable online marketing professionals to better forecast media-plan costs. >>

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