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BizReport : Ecommerce

Ecommerce

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Tuesday, March 27, 2007

The wealthy are on the web

Rich Americans are online and they love to shop, according to a new survey by the Luxury Institute. >>

Monday, March 26, 2007

Borders Books breaks from Amazon.com

Borders Books is breaking ties with Amazon.com and going solo by bringing together its bricks and mortar stores with an internet presence all of its own. >>

Thursday, March 22, 2007

Millions of seniors need nurturing to get them online

More and more seniors are turning to the internet for medical information, but recent research indicates that health marketers need to do more to earn trust and make the online experience suitable for the older generation. >>

Wednesday, March 21, 2007

Actions speak louder than clicks, new Google ad pricing model

Google is testing a new ad pricing model which will allow marketers to specify which consumer actions they wish to pay for, giving advertisers more control over their campaigns and creative. >>

Wednesday, March 21, 2007

PayPal announces European account milestone

PayPal’s popularity continues to grow in Europe, where choice, convenience and perhaps most importantly, privacy, are important to online consumers and merchants alike. >>

Tuesday, March 20, 2007

E-Tailers lag behind in the mobile race

Mobile versions of websites have not been a key component in many advertising strategies, but many big name brands have converted. About 8% of the top United States brands offer mobile-enabled versions of their websites. However, only about 2% of online retailers do the same. >>

Tuesday, March 20, 2007

Publishers aren't profiting from online operations

Out of 350 international newspaper and magazine executives gathered in Hannover, Germany, for a media conference, only one was able to claim making a profit from their online operations. >>

Monday, March 19, 2007

Kohl's first to use clickable video ad format

Kohls department stores have become the first to use new Video Hyperlink technology to discreetly integrate product advertising in to online video content. >>

Monday, March 19, 2007

Brand names outperform non-branded terms for PPC advertising

Brand names as keywords are more effective in paid search advertising than non-branded terms and phrases, says Travelocity's chief marketing officer. >>

Monday, March 19, 2007

Google purchases in-game advertising firm

After a couple of rumor-filled months it is finally official. Google has purchased the in-game advertising firm, Adscape Media. The acquisition will enable Google to reduce its reliance on online search advertising, which currently accounts for the majority of its revenue. >>

Friday, March 16, 2007

comScore: "Visits" to change engagement level

comScore says a new metric measuring user visits to a specific site could replace the traditional pageview metric for advertisers. A visit is measured as the total amount of times a website is visited by one user each day, with 30 minutes between each visit. >>

Friday, March 16, 2007

New service to attract budget-conscious online shoppers

Traditional shopping practices, such as layaway plans, are being phased out offline in favour of credit-based or delayed finance schemes. But now, thanks to a new online service, the budget conscious can log on to enjoy the benefits of layaway. >>

Friday, March 16, 2007

Social networking drives traffic to British fashion retailers

The number two source of UK traffic to Britain’s popular fashion high street and online fashion store, TopShop.co.uk, came from its profile on a social networking site. >>

Thursday, March 15, 2007

Study: Online shoppers want simplicity

If online shoppers had their way, their favorite sites would offer coupons, rich media and themed merchandising areas and would be easy to navigate. >>

Wednesday, March 14, 2007

Are webfronts the new storefronts?

A new clothing company may change the way consumers think about shopping online and at the mall. That is, if consumers can wait. >>

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