RSS feed Get our RSS feed

News by Topic




BizReport : Ecommerce

Ecommerce

... 335 336 337 338 339 ...
 

Monday, March 19, 2007

Google purchases in-game advertising firm

After a couple of rumor-filled months it is finally official. Google has purchased the in-game advertising firm, Adscape Media. The acquisition will enable Google to reduce its reliance on online search advertising, which currently accounts for the majority of its revenue. >>

Friday, March 16, 2007

comScore: "Visits" to change engagement level

comScore says a new metric measuring user visits to a specific site could replace the traditional pageview metric for advertisers. A visit is measured as the total amount of times a website is visited by one user each day, with 30 minutes between each visit. >>

Friday, March 16, 2007

New service to attract budget-conscious online shoppers

Traditional shopping practices, such as layaway plans, are being phased out offline in favour of credit-based or delayed finance schemes. But now, thanks to a new online service, the budget conscious can log on to enjoy the benefits of layaway. >>

Friday, March 16, 2007

Social networking drives traffic to British fashion retailers

The number two source of UK traffic to Britain’s popular fashion high street and online fashion store, TopShop.co.uk, came from its profile on a social networking site. >>

Thursday, March 15, 2007

Study: Online shoppers want simplicity

If online shoppers had their way, their favorite sites would offer coupons, rich media and themed merchandising areas and would be easy to navigate. >>

Wednesday, March 14, 2007

Are webfronts the new storefronts?

A new clothing company may change the way consumers think about shopping online and at the mall. That is, if consumers can wait. >>

Wednesday, March 14, 2007

Online shoppers dissatisfied with return processes

While online shopping is convenient for consumers, online product return policies are still not meeting shopper’s expectations. >>

Wednesday, March 14, 2007

Study: Offline media prompts online search

A new survey finds that the majority of consumers are motivated to search for online products after seeing ads and articles in traditional print media. >>

Tuesday, March 13, 2007

Report: St. Patty's Day to hold big rewards

If you were thinking about holding off on St. Patrick's day ad campaigns, discounts and other specials think again. According ot a report from the National Retail Foundation, St. Patrick's Day celebrations could bring in more than $3 billion in 2007. >>

Tuesday, March 13, 2007

User-generated product reviews increase conversion

User-generated product reviews are being recognized as a powerful tool in converting browsers into buyers. >>

Monday, March 12, 2007

European travel industry doing more business online

Europeans embrace online travel services and the convenience, control and cost savings it can offer. >>

Monday, March 12, 2007

Nokia reveals two new mobile advertising services

Nokia has announced the launch of two new services which will enable marketers to develop advertising campaigns across a multitude of individual handset configurations. >>

Thursday, March 08, 2007

Friendster jilts Yahoo for Google

Google has expanded on its ad deal with Friendster by becoming its sole provider of web search ads, pushing Yahoo out of the picture. >>

Wednesday, March 07, 2007

Email marketing is as lucrative if not more than before

Consumer engagement with email is almost at saturation point, according to a new study, and email marketing is still going strong. >>

Wednesday, March 07, 2007

Wal-Mart offers free shipping to local stores to its online shoppers

Wal-Mart’s "Site to Store" service saves customers money on delivery costs by offering local store pickups for items purchased online. >>

... 335 336 337 338 339 ...