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BizReport : Ecommerce

Ecommerce

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Friday, June 22, 2007

Lonelygirl15 gets 'branded character' for company

The popular web drama “Lonelygirl15” has struck a deal with a major skincare brand in an unusual product placement move. >>

Thursday, June 21, 2007

Internet primary source for auto buyers

A recent survey by DoubleClick Performics found that the internet is an important part of the buying process for consumers looking for automobiles. >>

Thursday, June 21, 2007

Online retailing seems to be slowing down

A calm seems to be falling on the etailing arena. According to researchers, with an online retail sales high of 25% in 2004, the slide to 20% in 2006 is an indication that online sales aren't what they used to be. >>

Wednesday, June 20, 2007

Email landing pages need more thought

It appears that many marketers aren’t putting much effort in to email landing pages. Research by Silverpop revealed a somewhat blasé approach. >>

Monday, June 18, 2007

Is the e-commerce industry slowing down?

A report in the New York Times, claiming a slowdown in e-commerce, has online tongues wagging. >>

Friday, June 15, 2007

Father's Day shoppers head for stores

Nearly a fifth of U.S. shoppers will buy their Father’s Day gifts online this year, according to recent research. >>

Thursday, June 14, 2007

U.K. e-florist signs with leading U.S. e-loyalty programme

A leading U.S. provider of online marketing services has branched out into Europe with the signing of its first U.K. client. >>

Wednesday, June 13, 2007

Tech buyers avoid unwanted calls with invalid phone numbers

The online generation of sales leads by forcing registration for content or downloads should include multiple offers and communication routes to maximise sign-ups. >>

Wednesday, June 13, 2007

Gas price rises may benefit online retailers

The rising price of gas is making U.S. consumers rethink their spending behavior, according to a new survey by PriceRunner.com. >>

Wednesday, June 13, 2007

Online coupon usage increases with income

According to new survey results from PriceRunner.com, U.S. consumers with higher incomes are more likely to use online coupons. >>

Tuesday, June 12, 2007

Online communities want more brand engagement

Allowing customers to drive conversations in online communities will, in turn, increase participation and brand engagement. >>

Monday, June 11, 2007

ROI measurement on the rise among search marketers

iProspect’s "Search Marketer Measurement & Performance Study", conducted by JupiterResearch, has revealed a 9 percent rise in the number of search marketers measuring ROI. >>

Monday, June 11, 2007

U.S. short-vacation bookers spend more online

Results from The PhoCusWright Consumer Travel Trends Survey Ninth Edition, published this week, show that Americans are now taking several shorter breaks as opposed to one big trip. >>

Friday, June 08, 2007

Many find web analytics difficult, finds survey

Well-defined processes are needed for those businesses undertaking web analytics projects. >>

Friday, June 08, 2007

Majority of U.S. restaurants have a website

Restaurants in the U.S. are embracing online marketing and developing interactive websites to keep up with today’s information-hungry society. >>

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