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BizReport : Ecommerce

Ecommerce

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Thursday, July 10, 2014

New tool makes app development searchable

With more consumers turning to mobile devices, most businesses are building apps, advertising in apps and developing app content. Offering an assist to app developers is the new DEVSBUILD.IT solution which creates a search engine for the industry. >>

Thursday, July 10, 2014

Study: Shoppers more focused on sustainability

When it comes to spending money, more global consumers are looking at what brands give back to the world - and not just in the products offered. According to a new report out from Nielsen just over half of the global online community look at how sustainable a brand is and brands' social responsibility when they pull out their wallets. >>

Wednesday, July 09, 2014

1 in 4 consumers use mobile as their exclusive shopping research tool

One in four UK consumers now use their mobile device as their exclusive shopping research tool, according to a new study released by global location ad platform xAd. >>

Wednesday, July 09, 2014

U.S. consumers least concerned about online, mobile payment security

In a global survey by digital payment platform PayPal, Americans were found to feel the most secure about sharing financial data online and that businesses who do not take such payments in a world where cash-carrying consumers are a dying breed are missing out. >>

Wednesday, July 09, 2014

Digital Shopper Study: 82% research, 55% buy from digital devices

People aren't just buy more online, they're researching. According to new data out from the e-tailing group, comScore and UPS most digital shoppers (82%) are now researching purchases online while 55% are buying online. >>

Wednesday, July 09, 2014

Ad Roundup: Integrations and a mobile launch

This week, Mozu integrates with three industry leaders and OpenMarket offers new availability for mobile codes. Learn more in our Advertising RoundUp: >>

Wednesday, July 09, 2014

How one brand increased order size, lowered order cancellations

One retail brand is crediting MarketLive's infrastructure in helping them increase orders, decrease cancellations and overall push their brand higher in consumers' minds. >>

Tuesday, July 08, 2014

Top 2 reasons to give game ads a try

With more than 50 games on their platform, with a premium video ad network attached, RockYou is in a unique position to know what is working in the in-game ad space. In Q4 2013, the hub averaged about 300 million video impressions per month, and today that fluctuates up to around 500M for 75M monthly players. Now their CEO is sharing her thoughts on why brands should try this niche marketplace. >>

Monday, July 07, 2014

Pure360: Purchasing behavior unaffected by Internet and social media

New research by digital marketing firm Pure360 suggests that most consumers believe social media and the Internet in general have little to no influence on their purchasing behavior. >>

Monday, July 07, 2014

Top 3 tips to implement better RTB strategy

Programmatic advertising, which automates the buying and selling of ads, is beginning to push ad buying according to one expert. In fact, this year many believe programmatic offerings will see a substantial lift for online brands. One expert offers the top 3 tips for a better programmatic (RTB) strategy. >>

Monday, July 07, 2014

Study: Execs must take more ownership of social strategy

More consumers are turning to social networks to voice displeasure over customer service, products not working properly or missing shipments, and it is not surprise that many brands have followed consumers' into the social space. But, according to one new report, though many brands have a social 'presence' that presence may not make the best impression. >>

Friday, July 04, 2014

Yahoo: Mobile key for back to school shoppers

Summer is quickly approaching the half-way mark, and that has many retailers finalizing back to school plans and strategies. Yahoo Marketing is offering tips to help retailers make the most of the back to school season. >>

Friday, July 04, 2014

Study: 45% of shoppers don't trust retailers

There is a growing mistrust of retailers, and the mistrust has a lot to do with data breaches. According to the new Retail Perceptions report from Interactions, nearly half (45%) of consumers say they don't trust retailers to keep their personal data safe. Meanwhile 60% of 18-24 year olds say their information has been stolen. >>

Thursday, July 03, 2014

Retailers cash in on action-packed sporting weekend

It's not unusual to see an increase in sport-related offers appear during a major tournament such as the Olympics but the convergence of several sporting events this weekend has seen discounts offered in the UK on VoucherCodes.co.uk rise a whopping 135% on last year. >>

Thursday, July 03, 2014

UK retail multichannel customer experience inconsistent

Retailers today have more customer service queries to answer across more channels than ever before yet, according to new research conducted by Eptica, many are failing to deliver. >>

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