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BizReport : Ecommerce

Ecommerce

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Thursday, August 31, 2017

How to unify customer data for stronger engagement

There is more customer data readily available for merchants, publishers, and other advertisers than at any time in the past. Still, many brands struggle to understand their customers. This, according to one expert, is because customer data isn't unified. >>

Wednesday, August 30, 2017

Survey: Men, boomers most likely to run SMBs

This will likely come as no surprise, but according to new Manta data the majority of small business owners are men, and are most likely to be from the Boomer generation. But, female Millennials are beginning to close the gap. >>

Monday, August 28, 2017

Study finds performance key to loyalty

When it comes to today's consumers, a good online or mobile experience is key to loyalty. That, according to new data from Apica, which shows that more than half of shoppers are less loyal to brands after encountering bad digital performance. >>

Monday, August 28, 2017

Is personalization bad for business?

More advertising and experience tools crop up daily for digital marketers, but there has been some push-back from consumers in the area of personalization. One expert explains why brands may need to change their personalization options. >>

Friday, August 25, 2017

Report: App Install Fraud costing $300m

Mobile marketers are getting hit hard by app install fraud. DataVisor has studied the area and found that this area is costing mobile brands about $300 million per year. >>

Friday, August 25, 2017

Brands: How to make the most of your sales ops team

The role of sales operations professionals is one of the most varied positions in most digital businesses today, and because of the scope, many businesses may not be getting the most from their teams. >>

Thursday, August 24, 2017

Challenges 3rd Party Sellers must address

Ebay, Amazon, Etsy, and many other sites make it easy for third party sellers to make a living. But there are risks to 3rd party selling that merchants must address or face losing their income and business. >>

Wednesday, August 23, 2017

Survey: Productivity lags because employees overloaded

If you think the productivity level within your business is a bit low, the culprit could be employees who are already overloaded in the communication department. That's a key takeaway from new Clarizen data, which found that most managers report that productivity levels haven't improved even after the business took steps to improve communications abilities. >>

Tuesday, August 22, 2017

Survey finds brand more important than store

When it comes to shopping - either online or offline - it turns out brand trumps store. That, according to new data from Astound Commerce. Their research shows that customers are increasingly brand loyal, but they aren't showing the same affinity for retailers or merchants. >>

Tuesday, August 22, 2017

Top challenges facing B2B brands

As ecommerce and online buying options become more prevalent, more consumers - especially those buying for businesses - take their purchasing online, as well. But, all these shoppers don't mean B2B buying is a simple thing. >>

Monday, August 21, 2017

Forecast: 10% growth for holiday ecomm

Look for more holiday shoppers to hit the digital space for gifts, party preps, and other holiday fare. That's the word from NetElixir's 2017 Holiday Forecast, and while a 10% increase is slightly lower than 2016 numbers, merchants should still fare well. >>

Monday, August 21, 2017

Study: Merchants pushing mobile investment

More brands and merchants are pushing their marketing dollars to mobile. That, according to RetailMeNot. Their new report finds that most (92%) of merchants polled plan to increase their mobile ad spend this year; nearly as many are increasing their social spend. >>

Friday, August 18, 2017

Top 3 tips to move SMB comms to the cloud

Moving different areas of business to the cloud is nothing new, but successfully moving areas like communications into the cloud can be challenging. Here are three tips to start the journey. >>

Friday, August 18, 2017

BTS spend up 6%

Back to School spending is up about 6% YoY, and that could be a good sign for the upcoming holiday shopping season. New data out from Brand Keys notes that thus far BTS spending has topped the $716 per family mark, about 6% higher than 2016 numbers. >>

Thursday, August 17, 2017

Survey: Product images key to conversion

Skimping on the quality of product images may be killing conversions. That's a key takeaway from Splashlight data, which found that about half of US consumers rank high quality images as key to their purchasing decisions. >>

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