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BizReport : Ecommerce

Ecommerce

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Wednesday, April 08, 2015

Free returns important to customer retention

Charging for returns is a great way to alienate your customers, according to a new report released by the Royal Mail. >>

Wednesday, April 08, 2015

Expert: Why brands must consider native programmatic

Over the next three years native programmatic advertising is expected to skyrocket, with some predicting the category will reach at least $5 billion in spending by 2018. Which is why one expert believes brands need to take a harder look at what this kind of advertising has to offer. >>

Wednesday, April 08, 2015

Study: Mobile key to global ecommerce success

If brands polled customers around the world one thing would be clear: shoppers in different regions want different things. Some want free shipping, others want payment options. But, one new report indicates there is one thing all shoppers want: flexibility. >>

Tuesday, April 07, 2015

Study: What shoppers are looking for this spring

Now that April has rolled around many shoppers are thinking about freshening up their homes - inside and out. But just what products will shoppers find the most engaging? A new report out from HookLogic sheds light on what retailers in the home goods category might see. >>

Monday, April 06, 2015

EComm Roundup: Email, app trackers released

In today's roundup: two new tools set up to give brands better insight into email and mobile, as well as a funding round for a payroll processor. >>

Monday, April 06, 2015

Expert offers insight into how Apple's Watch may change advertising

From shoppers to brands and even content producers, Apple's Watch could change the way we all interact. Last week our expert shared how the Apple Watch could impact shoppers; today, he weighs in on how the Watch could change things for advertisers. >>

Monday, April 06, 2015

Report: Poor customer service pushes consumers away

Good customer service is more important than ever. That is the takeaway from a new report out from Aspect Software. According to their research most consumers want the ability to solve product/service problems on their own while over half have switched brands because of poor customer service. >>

Friday, April 03, 2015

Top 3 tips for data analysis

More brands are beginning to think of data not as an issue for IT departments to deal with, but as an area that everyone - from sales and advertising to PR pros - need to be able to deal with. One expert offers his top 4 tips for better data analysis. >>

Thursday, April 02, 2015

Study: Within minutes IT outages harm brands

When it comes to a websites or point of sale offerings being down, getting back up soon rather than later is crucial for brands. That is the takeaway from a new report commissioned by xMatters; according to the research businesses are almost immediately impacted by IT outages. >>

Thursday, April 02, 2015

Survey: Viewing experience tops winning team

When it comes to the NCAA Men's Basketball Tournament - aka March Madness - the viewing experience is more important to most viewers than...well, anything. Including whether their team wins or loses. >>

Wednesday, April 01, 2015

Report: Autofill features on social media improve conversions

It seems that making it simple for customers to fill out survey and order forms is key to conversion. That according to Formstack's new 2015 Form Conversion Report; according to their data using autofill features in these types of forms can double conversion rates. >>

Wednesday, April 01, 2015

Brands: Why You Need Millennials

The Millennial demographic is quickly surpassing other demo's on the most wanted chart - not because Millennials have more money, but because they have another kind of power. They are self confident - they know how to move in a digital environment by nature and they are eager to express themselves. They ask brands to be sincere, straightforward, fast in their answers, real and, most importantly relevant to their needs and interests. >>

Wednesday, April 01, 2015

Mobile Roundup: More shoppers choosing mobile

Two new reports point to mobile shoppers going mobile, for both purchasing and product research. Details in today's mobile roundup. >>

Wednesday, April 01, 2015

The growing impact of online performance on sales and customer experience

Retailers in the UK are optimistic about the future of online shopping, more so as purchases via mobile continue to increase. However, retailers are also aware that the online experience needs to be improved to meet consumers' expectations and increase sales from local and international shoppers. >>

Tuesday, March 31, 2015

How to predict shopper behavior outside surveys

Purchase behavior is one of the strongest targeting options available to merchants. The problem is that many are depending on surveys, which likely include how shoppers want to spend versus how they actually spend, to find the behavior. >>

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