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BizReport : Ecommerce

Ecommerce

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Thursday, August 13, 2015

Ecomm Roundup: Integrations to give retailers more options

In today's ecommerce roundup, a host of commerce-based integrations and partnerships should give online retailers more choices when it comes to powering their shopping experience. >>

Thursday, August 13, 2015

Top tips to grow online sales

With so many products out there, even in specialized niches, it can be tough for online sellers to figure out which products to sell and even tougher to determine the likelihood of the product selling. One expert as identified two ways online marketers can grow sales. >>

Thursday, August 13, 2015

Should couriers wear a uniform?

Do customers prefer deliveries to be made by a person wearing a uniform? According to a recent survey by Endicia, most do. >>

Wednesday, August 12, 2015

Reports: How the BTS season is shaping up

According to the National Retail Federation families will spend at least $68 billion on back to school items for their K-12 and college aged children - with nearly $100 being spent on supplies like backpacks, pencils and notebooks. >>

Wednesday, August 12, 2015

Bronto: Why shoppers abandon carts

Consumers are doing much more of their shopping - from product research to actual buying - online. But, though more shoppers are looking at branded websites and reviews, a good number continue to abandon shopping carts. Why? >>

Wednesday, August 12, 2015

Survey: Shoppers want deals, tech options

When it comes to what shoppers want, there are a million voices saying social media, reviews and even in-store experiences. One new survey asked shoppers what they wanted and the results may surprise some. >>

Wednesday, August 12, 2015

Majority of U.K. high street retailers provide no way to review service, products

Despite the popularity of reviews among consumers researching products and services online, a recent study has found that nearly 80% of big-ticket retailers on the U.K.'s high streets have no online review mechanism in place. >>

Tuesday, August 11, 2015

Ad Roundup: Tools to target, personalize released

In today's advertising rounding, two new tools that should give brands more in-depth looks at their consumer base; and a new partnership focused on travel minded shoppers. >>

Tuesday, August 11, 2015

How to use content to reach a global audience

Reliance on traditional methods to manage localized content is no longer necessary for many brands. There are website CMS options, marketing automation and full platforms that make localizing content as simple as pressing a button. Once localized, though, how can brands ensure they're reaching the right global audience? >>

Tuesday, August 11, 2015

Survey: Most brands don't use 'most effective' sales pitch

When it comes to making a sale, a strategized and steady sales pitch is a must. Which is why new data out from Corporate Visions is surprising - according to their new survey most brands are not using the sales pitches they deem 'most effective'. >>

Monday, August 10, 2015

How brands can take stress from families BTS shopping

Back to school is one of the most important shopping seasons for retailers. It also presents a stressful time for families, which is why brands must emphasize a seamless, stress-free and fun shopping experience. Our expert shares his thoughts on how brands can take the stress out of back to school shopping. >>

Friday, August 07, 2015

Expert: Why brands need localized content

Having website content translated to the local level has been shown to create a more engaged audience. That is because while most Americans speak English, Americans in the Midwest don't use all of the same expressions and explanations as those in the Northeast or Southwest. The same can be said for people all over the world. >>

Thursday, August 06, 2015

Study: Deals drive back to school shoppers

When it comes to choosing where to buy pencils, jeans and backpacks for back to school parents are most likely to be influenced by retailers' offers. That's the takeaway from a new Retale study which indicates most (89%) of parents decide where to shop based on the deals offered on mobile devices. >>

Thursday, August 06, 2015

Back to School stressful for parents

Turns out parents aren't just stressed about summer child care a good number are also stressing about getting back to school - the cost of supplies, finding the time to shop for supplies and dealing with crowds at malls and department stores. >>

Wednesday, August 05, 2015

Study: Retailers using promotions to re-engage shoppers

Physical store retailers are using age-old promotions to re-engage shoppers who've gone online. That according to new Euclid Analytics data. Researchers looked into what brick-and-mortar retailers did over the first six months of 2015 and found aggressive in-store promotions and improving store experiences topped the list of strategies for those trying to get online shoppers back in their stores. >>

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