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BizReport : Ecommerce

Ecommerce

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Monday, December 08, 2014

Top 3 strategies to capitalize on ecommerce

According to Google, 26% of consumers planned to begin their holiday shopping research before Halloween. A lot of energy goes into trying to build momentum early on in these key days leading up to Black Friday and Cyber Monday but the rush really doesn't end until well into the New Year. >>

Monday, December 08, 2014

Confused over-50s missing out on online discounts

Many continue to struggle with finances, but perhaps those really feeling the pinch are those who have retired. Unfortunately, many of those over-50s are not benefiting from online discount vouchers or cash-back offers because they find them confusing. >>

Saturday, December 06, 2014

Negativity dominates social conversations about Black Friday ecommerce deliveries

While the news for retailers this Black Friday was largely positive, for online shoppers in the UK the weakest link - delivery - was cause for much negativity, according to research conducted by smart home-delivery box manufacturers Pelipod. >>

Friday, December 05, 2014

Top tips to maximize holiday ad budgets

Holiday ad campaigns are in full swing, but there is still time to adjust and optimize for great impact. That's the word from one expert who says cross promotion could be very important for 2014 holiday revenue. >>

Friday, December 05, 2014

How to create a better multi-device ecommerce strategy

The holiday season is the time where somebody says "I know so-and-so wants a sweater and I think I know exactly which one it is. I'm going to go online, order the large, do it while commuting, and I expect it all to be turnkey." As a result of this kind of behavior, conversion rates on smartphones will be higher during the holiday season, says one expert. >>

Thursday, December 04, 2014

UK: Higher online conversion rates predicted for Q4 2014 versus 2013

New and improved online retail services such as click and collect and same-day deliveries will see online Christmas conversion rates increase by over a third compared to the rest of the year, according to predictions made by price comparison technology firm Become Europe. >>

Wednesday, December 03, 2014

Study: Retailer sites top way shoppers research

Retailers who want to increase revenue this holiday season should look at how product pages are set up. That is the takeaway from a new Lab42 study which indicates retailer websites are the top way shoppers find product details to research gifts. >>

Wednesday, December 03, 2014

The devices shoppers will and won't use to purchase

As we move into the busiest part of the 2014 holiday season, many retailers are focusing on sales to drive purchasing. One expert, though, believes retailers need to focus more on experience. >>

Wednesday, December 03, 2014

MCommerce RoundUp: Payment options and trends

Mobile payments are growing in popularity across the board. From using mobile wallets to pay for items in-store to different ways to pay for mobile goods - through mobile and online games and digital content. >>

Wednesday, December 03, 2014

Record-breaking Cyber Monday spending via desktop

Any speculation that Cyber Monday is declining in importance has been blown away by record-breaking spending on desktops this year, according to figures just released by ComScore and Adobe. >>

Wednesday, December 03, 2014

Online checkouts can be as frustrating as a trip to the mall

Shopping online during peak times such as Black Friday and Cyber Monday is supposed to be less stressful yet, according to new research released by analytics startup Formisimo, three-quarters of shoppers who began a purchase online abandoned it due to frustration. >>

Tuesday, December 02, 2014

Girl Scouts learn online marketing and mobile app skills with Digital Cookie

The Girls Scouts of America began taking mobile payments two years ago for cookie sales and now the organization is enabling individual Scouts to have their own cookie sales website and mobile app. >>

Monday, December 01, 2014

Survey: Most would give something up to get discounts

Discounts are important to consumers, and that isn't new to retailers. But one new study indicates people are now so interested in discounts that they would give something else up - for up to a month - to get a discount. >>

Monday, December 01, 2014

Ecomm Roundup: Black Friday trumps Thanksgiving Day

Thanksgiving Weekend has gotten the 2014 holiday season off with a bang according to several reports. Custora's E-Commerce Pulse found strong shopping on Thanksgiving Day; their data shows a 20% increase in shopping on Thanksgiving Day (2013 vs. 2014). Mobile shopping made up about one-third of Thanksgiving Day shopping. Most mobile shoppers (80%) converted from Apple devices. >>

Friday, November 28, 2014

Top tips to drive purchases

Mobile is expected to drive nearly 50% of all online traffic between Black Friday and Cyber Monday. Mobile sales are also expected to account for almost 25% of online sales during that time. Here's how brands can use mobile to thrive during the holiday season. >>

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