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BizReport : Ecommerce

Ecommerce

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Friday, August 05, 2016

Expert: How the proactive net can influence purchases

Browsing the Web doesn't take a lot of thought or attention, but even surfing-without-thinking leaves an impression on consumers. That is why brands need to think about how consumers not only find their content, but what these shoppers think about the content. >>

Thursday, August 04, 2016

Report: Kids driving the back to school shopping bus

When it comes to picking out the lunch boxes and jeans and school supplies for the 2016/2017 school year, parents may be looking at price, but kids are making the ultimate decisions. That's the takeaway from new Citi Retail Services data which found nearly half of back to school (BTS) purchase decisions are made by children. >>

Wednesday, August 03, 2016

Expert: How businesses can use AI more efficiently

Artificial Intelligence can be a huge help to brands, but many businesses either do not have the manpower or the time to use AI well. One expert offer advice on how businesses can better use AI. >>

Wednesday, August 03, 2016

Could chat bots improve current state of UK customer service?

UK consumers are not at all happy with the level of customer service they are receiving, according to new research from UK estate agent YOPA. Could AI/chat bots be the answer? >>

Tuesday, August 02, 2016

Expert: Why merchants need more than a customer persona

While buyer personas can help merchants better predict what products will be most important to consumers, one expert believes these personas are only the first step in creating a more engaging online experience. >>

Tuesday, August 02, 2016

Survey: Regulatory changes challenging SMBs

There have been a plethora of changes to the business landscape so far in 2016, and they range from crowdsourcing to OSHA rules. One thing each of the regulations has in common: they are costing small business owners time. >>

Tuesday, August 02, 2016

Top 3 tips for start-ups to solidify sales

Having a product or service another business wants is the first step in creating a solid foundation for a startup. The second step is getting into a solid sales rhythm. The problem is that many startups don't have the tools to create a solid sales strategy. Here are three tips to help. >>

Monday, August 01, 2016

Ad Roundup: Releases to enhance connection

In today's advertising roundup, a trio of releases that should enhance brands' and publishers' ability to engage with customers. >>

Monday, August 01, 2016

Expert: Why merchants need to know buyer personas

A buyer persona is typically defined as the ideal customer who will be buying a product from a company. However, this definition of a buyer persona inherently assumes customers are static. The problem is that customers are dynamic, especially within retail. >>

Monday, August 01, 2016

Most consumers start, and finish, their purchase journey on desktop

New research reveals that the device on which a consumer starts their browsing with a view to making a purchase is, for the most part, the device on which they will make that purchase. >>

Friday, July 29, 2016

Gen Z's in-store expectations - the next challenge for retailers

The next five years will see a widening gap between shoppers expectations and the reality of what a store can deliver thanks to the coming of age of Generation Z, according to a new report from Vodat International. >>

Friday, July 29, 2016

Retail Roundup: Coupons key for all shoppers

Two new reports are out this week, shedding light on two interesting consumer trends: coupons use, and fitness trends. >>

Friday, July 29, 2016

Brands: Why revenue based loyalty programs are a better draw

Revenue-based loyalty programs reward consumers for how much they spend rather than metrics such as miles flown, visits or number of purchases. One example is Starbucks' recent change to reward program members based on dollars spent rather than items purchased. These programs can be a draw for merchants. Here's what brands need to know. >>

Thursday, July 28, 2016

Expert: Why branded content appeals to consumers

More publishers are partnering with brands to create original content. At Cannes this year, VICE Media's Shane Smith discussed the success of branded content in that it appeals to both brands and consumers. Like all promising forms of new media, the challenge for brands is distribution and realizing ROI from, what can be, costly investments. IRIS.TV has recently introduced a product that publishers have begun using to manage the distribution of branded content. >>

Thursday, July 28, 2016

Reports: M:Comm up, privacy concerns abound

Two new reports indicate that while shopping is up across the digital space, merchants still need to include consumers in the privacy conversation. >>

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