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E-commerce

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Monday, April 30, 2007

Google, Intel create marketing toolkit

Tech giants Intel and Google have teamed up to create a virtual marketing storefront. The new platform is said to be aimed at helping small businesses get a better foothold in the online world. >>

Friday, April 27, 2007

More consumers paying bills online

Online bill payments have exceeded payments by check for the first time, according to a new survey by Harris Interactive and the Marketing Workshop. >>

Thursday, April 26, 2007

QVC.com's customers embrace rating and review feature

Just weeks after QVC.com employed Bazaarvoice’s user review and ratings system, it had users rushing to post feedback on their purchases. >>

Thursday, April 19, 2007

American Politicians may end tax-free e-commerce

E-Tailers may soon have a new obstacle to cross: taxing the Internet. Several United States senators and governors are teaming up on an initiative that would require online stores to charge sales tax on out-of-state purchases. >>

Thursday, April 19, 2007

IAC plans ethnic website to cater for all U.S. blacks

Ethnic websites have been successful in bringing relevant and topical information to the U.S.’s 40 million African-American community for some time. IAC is planning a website which aims to cater to all black-skinned U.S. inhabitants. >>

Wednesday, April 18, 2007

Coke is Second Life's newest corporate customer

Coke has expanded its brand-awareness activities in to the realm of virtual worlds with the next phase of its “Virtual Thirst” contest being promoted in Second Life. >>

Tuesday, April 17, 2007

More online stores offering non-traditional payment methods

Slowly, but surely, online stores are beginning to offer non-traditional methods of payments on their websites. >>

Tuesday, April 17, 2007

Web design is growing in importance

As online advertising budgets grow, so do the budgets to create or build an online web presence. According to a recent Forrester Research survey, more top companies are increasing the amount of money they are putting toward websites. >>

Monday, April 16, 2007

Rise in consumers purchasing auto insurance online

Consumers are beginning to buy auto insurance policies online, whereas in recent years they went no further than obtaining online quotes. >>

Friday, April 13, 2007

Bud.tv struggling to attract visitors

Bud.tv started to lose its fizz not long after the Super Bowl hype, and figures out for March show little sign of a turnaround. >>

Thursday, April 12, 2007

'Third Agers' are tech-savvy online shoppers

Third Agers are a formidable presence on the internet, new research has revealed, and they aren’t the stereo-typical technophobes many perceive them to be. >>

Tuesday, April 10, 2007

Google, AOL launch new search advertising solution

Advertisers will be able to use Google's advertising system to buy ads targeted specifically to AOL sites such as MapQuest, Moviefone and the AOL.com portal under a program AOL launched on Monday this week. >>

Thursday, April 05, 2007

Google's Website Optimizer now available worldwide

Google has announced that its Website Optimizer™ application is now available to AdWords advertisers across the globe. >>

Tuesday, April 03, 2007

Woolworths (UK) appoints Reevoo to manage customer reviews

Woolworths (UK) is incorporating social marketing elements in to its U.K. website, appointing Reevoo to collate and publish customer product reviews. >>

Tuesday, April 03, 2007

Survey: Merchants to focus on targeting

The E-Tailing Group has released the results of their 6th Annual Merchant Survey. According to the survey, better targeting is the key to improved conversion rates and Return on Investment (ROI). >>

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