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BizReport : Ecommerce

Ecommerce

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Monday, July 28, 2014

Forecast: More to invest in multi-screen ads

About three-quarters of ad agencies are already investing in multi-screen advertising, but a new forecast out from Jivox indicates multi-screen is about to go even higher. According to a new survey from Jivox 90% of those advertisers plan to increase mobile spending this year; 70% say they'll invest more ad dollars specifically into multi-screen campaigns. >>

Friday, July 25, 2014

Top 3 tips for SMBs using webinars

Webinars are moving out of the training sector and moving into the ad sector, with savvy businesses - both large and small - implementing them as part of larger, on-going campaigns. For example, brands can use the webinar primarily for lead generation purposes, then use different methods (or subsequent webinars) to nurture those leads and move them down the sales funnel. >>

Wednesday, July 23, 2014

Top 3 challenges facing retailers and how to solve them

While it's true that online retailers have a unique advantage of being open 24x7x365, they're still at the mercy of overall consumer trends and buying behaviors. One expert offers his advice for retailers to cut through the clutter and solve the toughest challenges facing online merchants: >>

Monday, July 21, 2014

Top 3 tips to improve seasonal marketing plans

Whether online or off, the nature of business lends itself to seasonality. No matter what a retailer is selling, there are going to be busier periods than others, so planning for those moments is critical to promote profitability all year long. Here's how online brands can capitalize on seasonality: >>

Monday, July 21, 2014

Twitter preps for new generation of commerce experiences

In the same week that Facebook announced the trial of a 'Buy' button in advertisers' posts and ads, Twitter has announced the acquisition of payments startup Cardspring. >>

Friday, July 18, 2014

Facebook trials 'Buy' button within advertisers' posts and ads

The social network has announced it is testing a new feature that will enable advertisers to sell products directly through advertising, according to a recent blog post. >>

Thursday, July 17, 2014

Millennials emerge as leading spenders on green products and services

Millennials could be pointing the way to how consumer purchasing will shift in years to come as they emerge as the core supporters of green products and services in a survey commissioned by hygiene products manufacturer SCA. >>

Thursday, July 17, 2014

Merchants: What to expect for back to school

As August rushes toward us, marketers are finalizing plans for the big back-to-school rush. One expert offers his advice to help merchants key in on BTS trends. >>

Thursday, July 17, 2014

Ecomm Roundup: 2 SaaS offerings and a new m:comm platform

Three new offerings to the ecommerce space this week will give retailers and merchants more options for campaigns, storefronts and payment options. >>

Wednesday, July 16, 2014

The Considered Consumer: Technology has slowed the path to purchase

The advent of ecommerce and associated technology is not speeding up consumers' path to purchase, it's slowing it down, according to new research from retail property firm Hammerson and analysts Conlumino. >>

Wednesday, July 16, 2014

Budget supermarket tops UK BrandIndex rankings

The latest YouGov BrandIndex rankings reveal a move towards low-cost brands in the UK with budget supermarket Aldi, and the MoneySavingExpert.com, both featuring in the Top 10 for the first time. >>

Wednesday, July 16, 2014

Survey: For certain items, in-person shopping still preferred

Though the bulk of Americans have made a purchase online, there are still things they'd prefer to shop for in person. That is the takeaway from a new Harris Poll out this week. According to researchers more than two-thirds (69%) of Americans say they've made at least one purchase online. >>

Wednesday, July 16, 2014

Top 3 benefits of programmatic

The Internet age has opened up thousands of new opportunities for advertisers to reach consumers wherever they engage with content, be it traditional display, mobile or online video. On top of these channels, there are literally billions of potential combinations an advertiser can choose from to zero in on its key buyer persona, from age to gender to geography, and so on. It's enough to make even the most experienced marketer's head spin. >>

Wednesday, July 16, 2014

The 3 questions that should guide omnichannel paths

Channels are irrelevant to a growing number of online consumers. That is the takeaway from a new SDL report, in which researchers found more than half (58%) of Millennials 'will engage' with brands at the time and on the device of their choosing. >>

Tuesday, July 15, 2014

Report: Half of marketers say they struggle with personalization

Personalization has been the buzzword of the past few years. Personalization based on search preferences, social networks, past purchases. Yet marketers are still struggling to personalize at scale according to a new report out from Neustar and Digiday; 53% of executives surveyed said they 'always' or often' struggle to personalize marketing messages at scale. >>

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