BizReport : Ecommerce

Ecommerce

Tuesday, May 07, 2013

Icreon: How optimization can push revenue

Website optimization is not a new concept for brands and marketers but with the abundance of new tech gadgets, it is more important than ever. And SEO options aren't the only kind of optimization brands need to be aware of: they also need to consider optimizing for devices. >>

Monday, May 06, 2013

ForeSee launches WOM measurement tool

A new tool out from ForeSee takes Net Promoter Scores (NPS) to another level by incorporating word of mouth. Called the Word of Mouth Index (WoMI), the solution offers deeper measurements of WOM channels so that brands have a better grasp on customer loyalty. >>

Monday, May 06, 2013

Airlines outselling online travel agents

Times are changing for online travel agents. Once upon a time they had a 4-point lead in the U.S. over the number of travelers booking airline tickets via suppliers but, according to travel consultancy PhoCusWright, that is no more. >>

Monday, May 06, 2013

Reports: Savvy digi-marketers may reap Mother's Day rewards

With Mother's Day right around the corner, kids and dads are scrambling to find just the right gift; and gift, for many, may be found online. And savvy digital marketers can still reap those rewards. >>

Monday, May 06, 2013

Tech topping ecomm searches

When it comes to online shopping, more consumers are looking into tech products in their search queries. That according to new data out from BuyVia which found that search queries for 'iPhone', 'iPad' and 'Dell' topped online search lists for the month of April. >>

Friday, May 03, 2013

Siber Systems RoboForm increases online security

While we're on the subject of password security, regularly changing passwords and business password planning, there are online forms that can help with this type of security. One, from Siber Systems, is setup to as a kind of master password, helping to encrypt users and businesses security. >>

Friday, May 03, 2013

Early identification solution to offer pre-bid fraud detection

Practically since the first online ads were served to the public, fraudsters and phishers have been attempting to game the system for their own purposes. A new solution out from Integral Ad Science is set up to identify fraudulent ads sooner so that a publishers' inventory isn't pulled into question. >>

Thursday, May 02, 2013

10 million Starbucks customers use firm's mobile apps

In January 2011, Starbucks rolled out its mobile payment app to over 9,000 store locations across the U.S. Within the first nine weeks 3 million mobile transactions were made, jumping to 6 million in the nine weeks beginning October, 2011. >>

Tuesday, April 30, 2013

Stackdriver launches cloud monitoring app

One recent report indicates that upwards of half of public cloud users are dissatisfied with the monitoring tools associated with their cloud infrastructure. A new release, out in public beta today, offers a new solution to the monitoring problem. >>

Tuesday, April 30, 2013

Mobile is mommy's little helper

A new survey from Alliance Data Retail Services adds more weight to previous research that shows many Moms are tapping into their mobile device for help juggling their busy lives. >>

Monday, April 29, 2013

Wanted: More profitable customers

Looking ahead through 2013 one thing the majority of businesses are looking for? More profitable consumers. According to new data out from eWayDirect 80% of businesses want more profitable customers while another 33% want 'better qualified' customers. >>

Monday, April 29, 2013

Igloo upgrades business intranet

New from Igloo: upgrades to their software as a service platform which should enhance responsiveness in the mobile space. Igloo's platform is a cloud intranet provider, giving businesses and employees a safe intranet space for the sharing of branded information. >>

Friday, April 26, 2013

Chat interface upgraded for more seamless integration

With more shoppers looking for product details or retailer assistance online, some businesses are struggling to stay on top of customer service inquiries. Responding in a timely manner to questions or problems has never been more important, which is where an upgrade in the live chat interface from Comm100 comes in. >>

Friday, April 26, 2013

Guys: What women really want on Mother's Day

Forget the roses and jewelry this Mother's Day, guys. According to new data out from Ebates, women are looking for something different this year - and that something different may be a boon for local and online businesses. >>

Thursday, April 25, 2013

Top tips for managing local ad campaigns

The online local ad spend is expected to skyrocket over the next few years as more consumers move to mobile, which offers additional targeting options for advertisers. How can brands stay abreast of new ways to target and advertise without breaking the bank? >>