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BizReport : Ecommerce

Ecommerce

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Thursday, December 11, 2014

Ecommerce Roundup: Cyber Week nets 5 $1b days, mobile skyrocketing

So far the holiday season has lived up to expectations. According to new data out from comScore online holiday commerce is up nearly 20% for the year so far, with Cyber Week, alone, netting 5 separate $1 billion days. This week's Green Monday brought in $1.6 billion in online sales. >>

Thursday, December 11, 2014

Consumers consider themselves savvy discerners of credible online reviews

Online research is something just about all consumers do before committing to a purchase and, according to research from Influence Central, consumers believe they know a good review from a bogus one. >>

Thursday, December 11, 2014

Amazon encourages haggling for one-of-a-kind items

Sellers on Amazon are now able to show they are willing to negotiate the price of their wares with the introduction of the 'Make an Offer' program. >>

Wednesday, December 10, 2014

nChannel adds big etailers to network

Three major online retailer channels have joined nChannels' Connector Community Network - BigCommerce, Amazon Webstore and Shopify. These additions will allow online sellers to integrate from their nChannel portal to bigger retail hubs, improving reach. >>

Wednesday, December 10, 2014

Top 3 tips to improve content linking strategy

There are a wealth of portals in the online space purported to help retailers better engage consumers. Some work and some don't, but one expert says linking strategies can be just as important. >>

Tuesday, December 09, 2014

Ecommerce RoundUp: Search, lead auditing and device security

Just in time for the holidays, a trio of solutions are releasing into the online space, set up to increase security and to help retailers better engage with customers online. >>

Tuesday, December 09, 2014

Top 3 tips for better engagement

Today's marketing landscape is technology-driven built on piles of valuable data. Data is a goldmine for companies - bringing troves of insight about customers that allow companies to market in a whole new way. eClerx offers service solutions aimed at automating and optimizing content management and web operations, driven by processes, analytics and data management. >>

Tuesday, December 09, 2014

Intent among Millennials to shop using loyalty reward points soars this festive season

More shoppers intend to cash in reward points earned through loyalty programs this festive season than they did last year, according to new research from Colloquy. >>

Monday, December 08, 2014

Does your marketing content speak to consumers in a language they understand?

Non-existent translation budgets are forcing the majority of marketers to address their audience in English despite nearly half of some customer bases being based outside the U.S., according to new findings released by translation technology firm Smartling. >>

Monday, December 08, 2014

Top 3 strategies to capitalize on ecommerce

According to Google, 26% of consumers planned to begin their holiday shopping research before Halloween. A lot of energy goes into trying to build momentum early on in these key days leading up to Black Friday and Cyber Monday but the rush really doesn't end until well into the New Year. >>

Monday, December 08, 2014

Confused over-50s missing out on online discounts

Many continue to struggle with finances, but perhaps those really feeling the pinch are those who have retired. Unfortunately, many of those over-50s are not benefiting from online discount vouchers or cash-back offers because they find them confusing. >>

Saturday, December 06, 2014

Negativity dominates social conversations about Black Friday ecommerce deliveries

While the news for retailers this Black Friday was largely positive, for online shoppers in the UK the weakest link - delivery - was cause for much negativity, according to research conducted by smart home-delivery box manufacturers Pelipod. >>

Friday, December 05, 2014

Top tips to maximize holiday ad budgets

Holiday ad campaigns are in full swing, but there is still time to adjust and optimize for great impact. That's the word from one expert who says cross promotion could be very important for 2014 holiday revenue. >>

Friday, December 05, 2014

How to create a better multi-device ecommerce strategy

The holiday season is the time where somebody says "I know so-and-so wants a sweater and I think I know exactly which one it is. I'm going to go online, order the large, do it while commuting, and I expect it all to be turnkey." As a result of this kind of behavior, conversion rates on smartphones will be higher during the holiday season, says one expert. >>

Thursday, December 04, 2014

UK: Higher online conversion rates predicted for Q4 2014 versus 2013

New and improved online retail services such as click and collect and same-day deliveries will see online Christmas conversion rates increase by over a third compared to the rest of the year, according to predictions made by price comparison technology firm Become Europe. >>

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