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BizReport : Ecommerce

Ecommerce

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Monday, July 09, 2018

Top 3 strategies for SMBs post net neutrality

The end of net neutrality could have a devastating impact on small businesses which rely on equal access to internet bandwidth in order to deliver their product. And one of the most frustrating aspects of the whole situation is that there is very little they can do about it. Here are three strategies SMBs can follow to remain relevant to customers after the net neutrality changes. >>

Thursday, July 05, 2018

What businesses need to know about net neutrality

While many headlines have lamented the end of net neutrality, many small businesses aren't sure exactly what net neutrality is or how it could affect their business. We asked on expert what SMBs need to understand about the changes to net neutrality in the US. >>

Monday, July 02, 2018

Study: Invest in store experience to sway customers

New data suggests that browsing in-store is now the leading way for consumers to find and try new products. This, despite the digital space where many brands are investing large portions of their advertising revenue to on influencer and other digital campaign options. >>

Friday, June 29, 2018

Expert: How digital has changed post-GDPR

It's been a month since the European switch-over to GDPR, an effort to protect consumers' identities and data and to allow consumers more say into the type of advertising they see. In the US, many forward-thinking brands also made changes to comply for their European customers. How is the big change impacting them? >>

Thursday, June 28, 2018

Poll finds digital sales improving SMB revenue lines

New data out from Manta and Insureon underlines the importance of the digital space for small businesses. Among the findings is this: 43% of small businesses are seeing "significant" revenue growth because of online sales channels. >>

Wednesday, June 27, 2018

Report: Bot attacks going mobile

There is a new threat in the digital space: mobile bot attacks. According to a new report out from Distil Networks nearly 6% of all mobile devices are being used in bad bot attacks. These bots can be used to steal consumer or business data, make fraudulent purchases, and commit DDoS attacks. >>

Tuesday, June 26, 2018

5 Tips for IT to Better Manage the Customer Experience

Customer experience is no longer just a business-to-business (B2B) and business-to-consumer (B2C) strategy for winning and retaining customers. Thanks to "consumerization" - where employees are bringing their often-superior personal-life experiences of services, support, and customer service into the workplace - it's also increasingly relevant to internal IT service delivery and support. >>

Monday, June 25, 2018

Expert: Brands missing mark in data, retargeted campaigns

Recently, the Wall Street Journal released findings of a new study which found, among other things, that consumers are feeling more spammed by brands than ever. This, according to one expert is partially because of the disconnect between brands, consumers, and data utilization. >>

Friday, June 22, 2018

Report: BTS driven by in-store buys

While kids may be in the forefront of researching products online and adopting new retail technology, their parents are still counting on physical stores to make the final purchases. That's the word from new Cardlytics data which shows that most (73%) of Back To School (BTS) shoppers made school purchases exclusively in-store during the 2017 shopping season. >>

Thursday, June 21, 2018

Report: 3rd party requests slowing site load times

It has been common knowledge for several years now that site load times are essential to on-boarding consumers, with many leaving websites which don't load within 2-4 seconds. New data, however, shows that site load times are slowing on many ecommerce sites. This could lead to consumers bouncing to competitors. >>

Thursday, June 14, 2018

Study: Future of Retail is choice

New data out this week indicates that shoppers are more inclined than ever to buy online, but it isn't just the convenience of e-shopping that appeals to many consumers. Choice also tops the list, and the ability to shop from anywhere at any time. >>

Monday, June 11, 2018

Survey: Consumers find rewards programs "broken"

While many consumers continue to sign up for rewards programs from their favorite merchants and restaurants, nearly half (43%) say there are too many restrictions put in place as to where or when or how rewards can actually be redeemed. >>

Wednesday, June 06, 2018

Report: Merchants banking on LBS to convert

Merchants are keying in on finding that location based ads and services can better help convert shoppers. That, according to new data sponsored by Blis, in which researchers found nearly three quarters of merchants are using location based ad campaigns, with nearly two thirds using location based data in emails and push notifications. >>

Tuesday, June 05, 2018

Study: Google tops voice assist shopping list

While voice assistants are still a relatively new option for digital shoppers, most who use them aren't turning to Amazon, or their Alexa or Echo devices. Instead, according to new data out from RichRelevance, Google is the most turned to voice assistant. >>

Friday, June 01, 2018

Report shows repeat customers more valuable

While many campaigns are keying in on getting consumers to first visit a store - be than an online hub or a brick and mortar retailer - new data suggests it could behoove marketers to invest a bit more in repeat shoppers. >>

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