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BizReport : Ecommerce

Ecommerce

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Tuesday, July 15, 2014

Study: Salespeople want to succeed, feel ill-prepared

It seems like a no-brainer: the most prepared people will have the biggest impact on sales. In fact, it is, yet many salespeople feel ill prepared when sent out to sell their brands' products or services. According to new data out from Corporate Visions most salespeople surveyed feel confident about presenting certain products and differentiating between Brand A and B, but less than one-third feel they're prepared to justify financial costs or negotiating for purchases. >>

Monday, July 14, 2014

Content RoundUp: Social platform and mobile pop-shops

A new ad solution and a website development tool could give brands new ways to engage - and sell. >>

Monday, July 14, 2014

Mobile redirects hamper conversions

New research from mobile and web optimization firm Yottaa has found that many of the top online retailers' mobile websites take longer to load due to several redirects. >>

Monday, July 14, 2014

Report: More brands turn to digital to grow business

An increasing number of local, national and international businesses are turning to the digital space to grow their business. According to a new survey of marketing professionals by Extole and GigaOm most marketers are using digital to increase brand awareness, customer acquisition and conversion rates. Here's how they're doing it: >>

Thursday, July 10, 2014

Custora: More people making more purchases via mobile

New research from Custora shows that more people are using mobile devices to make purchases with mobile ecommerce on track to reach $50 billion by the end of this year. >>

Thursday, July 10, 2014

Loyalty program option rolled out for AMZ merchants

Small businesses and solo merchants have long to using platforms like Ebay, Etsy and Amazon to sell their ware to a broader customer base. Rolling out this week is a solution that should help those merchants selling through Amazon to also build loyalty with their sales. >>

Thursday, July 10, 2014

New tool makes app development searchable

With more consumers turning to mobile devices, most businesses are building apps, advertising in apps and developing app content. Offering an assist to app developers is the new DEVSBUILD.IT solution which creates a search engine for the industry. >>

Thursday, July 10, 2014

Study: Shoppers more focused on sustainability

When it comes to spending money, more global consumers are looking at what brands give back to the world - and not just in the products offered. According to a new report out from Nielsen just over half of the global online community look at how sustainable a brand is and brands' social responsibility when they pull out their wallets. >>

Wednesday, July 09, 2014

1 in 4 consumers use mobile as their exclusive shopping research tool

One in four UK consumers now use their mobile device as their exclusive shopping research tool, according to a new study released by global location ad platform xAd. >>

Wednesday, July 09, 2014

U.S. consumers least concerned about online, mobile payment security

In a global survey by digital payment platform PayPal, Americans were found to feel the most secure about sharing financial data online and that businesses who do not take such payments in a world where cash-carrying consumers are a dying breed are missing out. >>

Wednesday, July 09, 2014

Digital Shopper Study: 82% research, 55% buy from digital devices

People aren't just buy more online, they're researching. According to new data out from the e-tailing group, comScore and UPS most digital shoppers (82%) are now researching purchases online while 55% are buying online. >>

Wednesday, July 09, 2014

Ad Roundup: Integrations and a mobile launch

This week, Mozu integrates with three industry leaders and OpenMarket offers new availability for mobile codes. Learn more in our Advertising RoundUp: >>

Wednesday, July 09, 2014

How one brand increased order size, lowered order cancellations

One retail brand is crediting MarketLive's infrastructure in helping them increase orders, decrease cancellations and overall push their brand higher in consumers' minds. >>

Tuesday, July 08, 2014

Top 2 reasons to give game ads a try

With more than 50 games on their platform, with a premium video ad network attached, RockYou is in a unique position to know what is working in the in-game ad space. In Q4 2013, the hub averaged about 300 million video impressions per month, and today that fluctuates up to around 500M for 75M monthly players. Now their CEO is sharing her thoughts on why brands should try this niche marketplace. >>

Monday, July 07, 2014

Pure360: Purchasing behavior unaffected by Internet and social media

New research by digital marketing firm Pure360 suggests that most consumers believe social media and the Internet in general have little to no influence on their purchasing behavior. >>

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