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BizReport : Ecommerce

Ecommerce

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Friday, April 11, 2014

Top 3 tips to improve e-tail strategy

There is a limited amount of time to get a solid online retail strategy in place for not only the summer but for back to school and then the 2014 holiday season. Marketsmith CEO Monica C. Smith offers her best advice for brands moving into the second half of 2014. >>

Friday, April 11, 2014

How to make multi-channel attribution work for you

Multi-channel attribution is a fairly new buzzword in the online space; it refers to the channels that push shoppers into making a purchase. Many brands are focused on the last channel that impacted a shopper pre-purchase, but one experts says it is the full channel experience that brands need to be aware of - and that they need to understand. >>

Thursday, April 10, 2014

Etailers: How direct marketing can help you reach goals

With spring in full swing across much of the Northern Hemisphere many retailers are counting on busy summers to fill in revenue gaps and help them get ready for the upcoming holiday season. One expert weighs in on how direct marketing may help push the retail envelope. >>

Wednesday, April 09, 2014

Most UK retailers have data disconnect

Data overload isn't just a problem in the US. According to a new eCommera study a majority of UK retailers also have too much data to handle. >>

Wednesday, April 09, 2014

Why more brands need to embrace multi-channel attribution

There is a new buzzword echoing through the online space: multi-channel attribution. Many look at this kind of attribution as a label: what was the last click that led to a sales conversion. But according to one expert multi-channel attribution is more than a single click. >>

Wednesday, April 09, 2014

Retailers: How to start your holiday strategy now

With more than seven months until Christmas, most retailers believe there is plenty of time to develop a strong holiday strategy. The truth is, time is short - because shoppers will begin buying in October, which means ad campaigns in place and running by September. Kristina: What trends are you seeing in ecommerce? >>

Wednesday, April 09, 2014

CMOs urged to go beyond the point of purchase

Businesses that keep their sights firmly fixed on customer acquisition are failing to acknowledge the importance of communicating with customers after they have made a purchase. >>

Tuesday, April 08, 2014

11% of UK retailers expect 50% of online sales to be made via mobile by end of year

Mobile's increased role in ecommerce is reflected in the findings of the latest IMRG e-Retail Survey which has found that more than ten percent of senior ecommerce professionals in the UK believe more than half their online sales will come via mobile by the end of this year. >>

Monday, April 07, 2014

British shoppers retain penchant for offline shopping

Shoppers in Britain continue to prefer a visit to the stores to shopping online, and new research commissioned by Vouchercodes.co.uk and conducted by YouGov discovers the reasons why. >>

Friday, April 04, 2014

Top 3 tips to improve customer engagement

Customer engagement can be a flaky thing. What is interesting to a shopper on Monday won't necessarily interest them on Friday. Added to that, a misstep in email can turn a shopper away from a brand quickly. Here are our top 3 tips to improve customer engagement online. >>

Friday, April 04, 2014

Why brands need to re-focus on customer service

In e-commerce, as in all industries, the companies that focus on fostering relationships with their customers see positive results. It might seem obvious, but once a business concentrates on customers rather than their website - they see repeat business. Being a brand that people can connect with on a personal level helps you stand out. >>

Thursday, April 03, 2014

Advertising Roundup: Improved local, video and targeting options

Lots of new additions to the online ad space this week - including upgraded intelligence options that should help brands better target consumers and better control their budgets. >>

Thursday, April 03, 2014

NSA snooping prompts consumer caution in online banking and shopping

Consumers are treading cautiously online. Not only are they doing less online banking, some are even reducing the amount they use email, according to a new survey conducted by Harris Interactive for data security firm ESET. >>

Wednesday, April 02, 2014

How on-site search leads to better engagement

Customers visiting branded websites want one thing: an experience that fits their needs. This is where personalization comes in - the right context, the right products and knowing what history a customer has with the brand can help to deliver a personalized experience that will engage and push more conversions. >>

Wednesday, April 02, 2014

Study finds shift from acquisition to engagement

There is a shift occurring in the small business space: that of acquisition to engagement. According to new data out from Manta and BIA/Kelsey Group, SMBs are spending more to engage existing customers than to bring new customers into their business - because repeat customers are spending more with them. >>

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