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BizReport : Ecommerce

Ecommerce

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Friday, December 02, 2016

Expert: Why brands should consider the subscription box

Over the past year, subscription box services have blossomed across the Internet - moving from culinary-based cooking boxes to makeup and books and even items produced on the small-scale from emerging countries. One expert weighs in on what the subscription craze could mean for your business. >>

Thursday, December 01, 2016

Top 3 tips to improve customer service data strategy

Marketers have a trove of customer data at their fingertips and analytics galore - digital campaigns, website interactions, content consumption, online behaviors and conversation rates can all be tracked. Here's how to use this data to also improve customer service. >>

Thursday, December 01, 2016

Reports: Mobile hot but not everyone is buying

Three new reports out this week show just how shoppers are - and are not - buying this holiday. >>

Wednesday, November 30, 2016

Reports: Cyber Monday another record breaker

Early numbers are in from Cyber Monday, and all indications are that Cyber Monday - and, in fact, the entire Thanksgiving Weekend - are successes for e- and m-commerce. According to HookLogic shoppers using their smartphones accounted for 43% of all shopping for Cyber Monday. >>

Wednesday, November 30, 2016

Black Friday: Cart abandonment highest on mobile

New statistics published by Barilliance reveal that cart abandonment rates during the Black Friday and Cyber Monday period were highest on mobile. >>

Wednesday, November 30, 2016

New mobile milestone reached on Black Friday

New data from Adobe Marketing Cloud reveals that Black Friday 2016 has seen mobile revenue reach new heights. >>

Tuesday, November 29, 2016

Survey: Hacks more important than sex

When it comes to digital security, being safe is trumping sex - at least for some consumers. That's one takeaway from new Dashlane data which indicates that upwards of 40% of Americans would give up sex for a year if it meant they wouldn't have to worry about their online security. >>

Tuesday, November 29, 2016

Platform uses hidden audience segments to connect

Earlier this Fall, Telmar released Audience Effects, an advanced application that helps planners tap hidden audience segments that offer the greatest potential to enhance a brand's performance. The system identifies the best audience segments and how to reach them across all platforms, i.e., traditional and digital. BizReport sat down with Telmar Global President Corey Panno to learn more about the current challenges-and advancements-in audience targeting. >>

Tuesday, November 29, 2016

Expert: 3 strategies that will push mobile engagement

Mobile is increasingly becoming a more prominent device for purchase, and this is especially true with holiday spend, where consumers are looking for ways to simplify the chaos associated with holiday shopping. Here's how merchants can get more from mobile this holiday season. >>

Monday, November 28, 2016

Seven in ten reviews deleted by Amazon were 'incentivized'

Earlier this year Amazon said they would address the problem of incentivized reviews and new research carried out by ReviewMeta appears to show they have made good on their promise. >>

Monday, November 28, 2016

Reports: Black Friday a mobile success

Numbers are in and it appears that, once more, Black Friday was a shopping success. There was one change this year - mobile spending topped the billion dollar mark. >>

Monday, November 28, 2016

Experts: Make ad dollars go farther in 2017

Radio and newspaper, digital banners, mobile geo-fences, SMS - there are a plethora of ways brands can reach consumers. Three experts weigh in on how brands can better use their ad dollars in 2017. >>

Monday, November 28, 2016

Billing issues resulting in distrust and loss of customers

Businesses must be more transparent about direct debit arrangements or risk alienating consumers, according to recent research by Echo Managed Services. >>

Friday, November 25, 2016

4 Questions with AerServ

Holiday ads have been all over television and the internet for weeks, and shoppers are even now hitting stores in droves looking for holiday gifts. How will consumers determine where to shop? And how can retailers get their fair share? One expert weighs in. >>

Friday, November 25, 2016

Expert: Retailers must get attribution right

Omni-channel shoppers can come to a purchase in a myriad of ways - digital store, a geo-targeted mobile text, physical window shopping, social media suggestions - but if merchants don't know just how Customer A landed in their digital or physical store, they are missing out on additional potential sales. That attribution aspect, says one expert, will be key for retailers through the holiday season. >>

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