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BizReport : Ecommerce

Ecommerce

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Tuesday, November 18, 2014

comScore: Expect 16% retail growth over 2014 holidays

Retailers should expect significant ecommerce growth over the 2014 holidays. That is the takeaway from a new comScore forecast which predicts the 2014 online holiday spend will exceed $60 billion. >>

Tuesday, November 18, 2014

Minimize shopper tension and abandoned purchases with mobile payments technology

Queuing - the Brits are famous for it but, at busy times of the year such as Christmas, shoppers in the UK singled out waiting in line as a major flashpoint and long queuing times as a key reason for abandoning a purchase. >>

Tuesday, November 18, 2014

Survey shows men keener to shop in-store than women

Men are not generally known for their love of trawling around stores, so a survey of UK consumers threw up some interesting findings in relation to Christmas shopping. >>

Monday, November 17, 2014

Holiday Roundup: More to shop in-store

Some shoppers are already scoping out deals in circulars and showrooming in stores to figure out their plan of attack for Thanksgiving Weekend. Two reports shed light on what retailers - and shoppers - can expect. >>

Monday, November 17, 2014

Avangate: Survey highlights changing ideas about payments

Turns out consumers don't want to be bothered with reminders about products, and in some cases simply want the books, movies, clothing or software to arrive regularly on a subscription bases. >>

Monday, November 17, 2014

Study: 1 in 3 people aren't secure online

Many American's aren't as secured as they imagined in the online space. That according to new data out from Tresorit which indicates about one-third haven't taken the necessary steps to ensure their personal data - including social security numbers and credit cards - is protected. >>

Thursday, November 13, 2014

Expert: Expect cross-channel to be big in 2015

A few major topics have been dominating advertising trends over the last year - specifically cross-channel, native, programmatic and real-time bidding. Cross-device is one of the most prominent, with consumers constantly switching from desktop to mobile to tablet throughout their day. According to one expert brands with cross-device and cross-channel strategies could fare well in the new year. >>

Thursday, November 13, 2014

Brands must adapt marketing strategies to address the reality of Empty-Nester women

Female Empty-Nesters are a far more dynamic, up-to-date and tech-savvy generation of consumers than has previously been defined, according to new research from Influence Central and Vibrant Nation. The two organizations surveyed 600+ American women over the age of 45 who had no children living at home under the age of 18 to better understand the demographic's purchasing decisions and choices. >>

Wednesday, November 12, 2014

China's Singles Day is ecommerce on steroids

China is the country with the world's largest online population and, in the first hour of Singles Day, US$2 billion of goods were sold by Alibaba in what has to be the world's biggest retail event. >>

Wednesday, November 12, 2014

Study: Shipping costs cause of abandoned carts

As it turns out shipping costs are a bigger factor for online shoppers than many experts may have thought. That is the takeaway from a new Visual Website Optimizer study which indicates about one-third (28%) of shoppers abandon online shopping carts because of shipping costs. >>

Wednesday, November 12, 2014

Adobe: Retailers banking on early shoppers

Retailers are banking on early shoppers this holiday season. That's the takeaway from Adobe's 2014 Digital Index Online Shopping Forecast which indicates the lowest prices of the season will hit stores before Thanksgiving. >>

Tuesday, November 11, 2014

Travel the focus of new platform

Travel continues to bring consumers online. Researching vacation destinations, planning business trips and sometimes just looking at what is 'out there' are just some of the ways consumers are engaging with travel content. New this week, the ADARA Magellan Platform, set up to help advertisers and brands engage with travel minded consumers. >>

Tuesday, November 11, 2014

Ad Roundup: Native, mobile and email tools released

In today's roundup: solutions are launching into the online space that should allow for better campaign targeting and engagement across channels. Here are the details: >>

Tuesday, November 11, 2014

Study: Shoppers loyal to brands that share values

A new study out from SAP indicates shared values are a leading reason shoppers become loyal brand shoppers. While price and availability continue to be important, people seem to be more focused on brands that are 'like them'. >>

Tuesday, November 11, 2014

53% of Thanksgiving Day online shopping will take place via mobile

For the first time ever, more than half of online shopping on Thanksgiving Day will come via a mobile device, according to IBM's Digital Analytics Benchmark. >>

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