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BizReport : Ecommerce

Ecommerce

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Wednesday, April 09, 2014

Retailers: How to start your holiday strategy now

With more than seven months until Christmas, most retailers believe there is plenty of time to develop a strong holiday strategy. The truth is, time is short - because shoppers will begin buying in October, which means ad campaigns in place and running by September. Kristina: What trends are you seeing in ecommerce? >>

Wednesday, April 09, 2014

CMOs urged to go beyond the point of purchase

Businesses that keep their sights firmly fixed on customer acquisition are failing to acknowledge the importance of communicating with customers after they have made a purchase. >>

Tuesday, April 08, 2014

11% of UK retailers expect 50% of online sales to be made via mobile by end of year

Mobile's increased role in ecommerce is reflected in the findings of the latest IMRG e-Retail Survey which has found that more than ten percent of senior ecommerce professionals in the UK believe more than half their online sales will come via mobile by the end of this year. >>

Monday, April 07, 2014

British shoppers retain penchant for offline shopping

Shoppers in Britain continue to prefer a visit to the stores to shopping online, and new research commissioned by Vouchercodes.co.uk and conducted by YouGov discovers the reasons why. >>

Friday, April 04, 2014

Top 3 tips to improve customer engagement

Customer engagement can be a flaky thing. What is interesting to a shopper on Monday won't necessarily interest them on Friday. Added to that, a misstep in email can turn a shopper away from a brand quickly. Here are our top 3 tips to improve customer engagement online. >>

Friday, April 04, 2014

Why brands need to re-focus on customer service

In e-commerce, as in all industries, the companies that focus on fostering relationships with their customers see positive results. It might seem obvious, but once a business concentrates on customers rather than their website - they see repeat business. Being a brand that people can connect with on a personal level helps you stand out. >>

Thursday, April 03, 2014

Advertising Roundup: Improved local, video and targeting options

Lots of new additions to the online ad space this week - including upgraded intelligence options that should help brands better target consumers and better control their budgets. >>

Thursday, April 03, 2014

NSA snooping prompts consumer caution in online banking and shopping

Consumers are treading cautiously online. Not only are they doing less online banking, some are even reducing the amount they use email, according to a new survey conducted by Harris Interactive for data security firm ESET. >>

Wednesday, April 02, 2014

How on-site search leads to better engagement

Customers visiting branded websites want one thing: an experience that fits their needs. This is where personalization comes in - the right context, the right products and knowing what history a customer has with the brand can help to deliver a personalized experience that will engage and push more conversions. >>

Wednesday, April 02, 2014

Study finds shift from acquisition to engagement

There is a shift occurring in the small business space: that of acquisition to engagement. According to new data out from Manta and BIA/Kelsey Group, SMBs are spending more to engage existing customers than to bring new customers into their business - because repeat customers are spending more with them. >>

Wednesday, April 02, 2014

Effective customer acquisition relies on trust, transparency

Companies that respect their customer's privacy and foster trust and transparency will be the most successful, according to new research from the Direct Marketing Association and customer acquisition services provider McDowall. >>

Tuesday, April 01, 2014

Snackers present restaurants with mobile opportunity

Today's on-the-go consumer is snacking more today than they were two years ago, according to a new study from Technomic. Just as their lives have become more mobile, consumers want their snacks to be, too, representing a potential new revenue stream for restaurants and food retailers. >>

Tuesday, April 01, 2014

How to thrive using daily deals

The big headlines may be gone, but daily deals sites are still engaging hundreds of shoppers looking for local businesses, goods and services. And, according to one expert, daily deal sites are helping some businesses not only survive but thrive. >>

Monday, March 31, 2014

Study: Etail sites slow, not responsive

Ecommerce isn't new, but when it comes to giving shoppers a good experience many of the top retailers are still lagging. According to new data out from The Search Agency many of the Top 100 Web Retailers continue to have sites that aren't built on responsive design principles and that load slowly. >>

Sunday, March 30, 2014

Ad Roundup: Playable Ads and SMB tools

In today's advertising roundup: there is a new ad format in town that is showing nice results for early users, plus, two big names are partnering for a new e-invoicing system. >>

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