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BizReport : Ecommerce

Ecommerce

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Friday, October 17, 2014

Top 3 tips to create a multi-channel strategy that works

Communication from online brands to consumers can often feel impersonal - without face-to-face interaction, they struggle to connect with their audiences on a personal and meaningful level. Brands often have to rely on consumers accepting and then acting upon messages in an inbox or through a mobile app. >>

Thursday, October 16, 2014

What does it take for a brand to get a Millennial's attention?

How can you connect with Millennials and earn their loyalty and business? According to new research from digital ad agency Moosylvania you need to make them your friends, make them look cool and care about the issues that concern them. >>

Thursday, October 16, 2014

Study: Branded games moving shoppers

It's no secret that people like playing games, but one new study indicates people don't like playing games but that games are influencing players' purchases. >>

Thursday, October 16, 2014

Shift: More circulars being read online than off

The online space has changed a lot from how we watch television and get our news to how we stay in touch with distant friends and family. Now there is another change: new data out from Retale an Placed shows more ad circulars are being read in digital formats. >>

Wednesday, October 15, 2014

Online Roundup: Data, cross-device and automation

Three releases into the online space this week are focused on small businesses ability to manage their time, data and devices. Details follow: >>

Wednesday, October 15, 2014

Study: In-store experience must begin tying to online experience

The advent of online shopping has changed the way many consumers shop for or research products. Now, according to a new study, the online shopping experience is changing the way shoppers want to be engaged while in stores. >>

Tuesday, October 14, 2014

Study: Millennial moms interested in health, beauty, comfort

Turns out Millennial moms may be less like their non-kid counterparts and more like both Gen-X and Baby Boomer counterparts than we thought. New data out from Exponential Insights sheds like on just what Millennial moms want. >>

Tuesday, October 14, 2014

Reports: Mobile, social hot for the holidays

Look for more conversions this holiday season from the mobile and social sectors. That is the takeaway from new data out from MarketLive. According to their forecast about one-third of holiday shoppers will buy gifts via mobile devices while nearly half say they're likely to buy based on social media referrals. >>

Tuesday, October 14, 2014

More research reveals disconnect between brands and consumers

More evidence has surfaced, in the form of a study by Kitewheel, that what connected consumers want and what brands provide is not matching up. >>

Monday, October 13, 2014

Ad Roundup: Tools to assist staff

This week a trio of tools are releasing to offer sales and customer service teams an assist. Details follow: >>

Monday, October 13, 2014

Is your lack of payment options causing shoppers to abandon purchases?

New research from ecommerce payment firm Skrill found that over a quarter of online shoppers abandon a purchase because their preferred method of payment is not available. >>

Monday, October 13, 2014

Forecasts predict strong holiday shopping season

Over the past ten years holiday shopping in the US has been strong - records have been set for ecommerce nearly every year and offline shopping has continued to show steady growth. Some experts predict more of the same this holiday season - more shoppers, more spending but may not a record breaking year. >>

Monday, October 13, 2014

Study: Retail slumping post back-to-school

The back to school shopping season didn't set any records, and since moms and dads stopping buying clothing, paper and pencils, retailers have seen a slump in sales. That according to new data out from Euclid. >>

Friday, October 10, 2014

Mobile shoppers struggling with apps and want in-app customer care

Consumers are increasingly using mobile apps to help them in their shopping journey but, according to new research from Contact Solutions, those mobile shoppers have high expectations when it comes to customer care. >>

Thursday, October 09, 2014

Expert: Brands need call intelligence

The mainstream adoption of smartphones is transforming the way consumers discover and interact with brands. With just the tap of a button people can make a purchase or connect directly with a company, which is contributing to the massive increase in mobile searches and inbound calls to businesses. >>

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