BizReport : E-commerce

E-commerce

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Monday, June 16, 2008

Adgent 007 targets international traffic

If you're wondering how to blast out of national-only campaigns, check out a new offering called Adgent 007. the online advertising firm specializes in targeting international traffic and international user bases, giving marketers a better grasp on who is seeing their ads. >>

Friday, June 13, 2008

Survey: Online live chat implementation

A survey by inQ and the e-tailing group found that many e-tailers aren’t providing online live chat options to their best effect and are, as a consequence, missing out on sales. >>

Friday, June 13, 2008

McDonald's super-sizes serving of display ads

McDonald’s spent almost three times as much on display advertising online than its closest rival, according to new data from comScore Ad Metrix. >>

Friday, June 13, 2008

comScore ads more targeting segments for marketers

If you want a little more information about online traffic, comScore has one solution. This week, the online metrix firm added Acxiom's PersonicX segmentation to their existing Segment Metrix. The addition will provide marketers with more information with which to target ad campaigns. >>

Wednesday, June 04, 2008

Does your landing page take too long to load?

If you answered either "Yes" or "I don't know" to that question, take a look at AlertSite's new offering. The platform allows marketers and online publishers to gauge how long it takes a landing page to load. >>

Tuesday, June 03, 2008

Brandcaster: Bringing coupons into the 21st century

Coupons are being brought to the Internet masses with a new online distribution network that aims to improve the performance, and accessibility, of these increasingly paperless marketing devices. >>

Tuesday, June 03, 2008

Americans yet to book vacations go online

Despite the current economic environment many Americans plan to take a summer vacation, albeit closer to home and using more affordable transport than in previous years. However, many are yet to book their vacations and marketers need to know where to go to target these last-minute consumers. >>

Monday, June 02, 2008

IAB hopes to help marketers cut down on buying errors

Buying ads anywhere can be confusing; buying ads on the Internet is perhaps the most confusing ad space, however. Why? Because many marketers don't understand what the different sites and ad networks are really offering. >>

Friday, May 30, 2008

PriceUniverse.com: Future of price comparison

A new website lets consumers decide the price they are prepared to pay for a product while helping online retailers to realize increased sales. >>

Friday, May 30, 2008

BtoB Magazine: Lead-gen budgets set to rise

Business-to-business marketers plan to increase spending on lead-generation programs in the second half of this year, according to the results of an email survey carried out this month. >>

Friday, May 30, 2008

Report: How local websites are making money

Local websites are becoming more and more popular with consumers; local media websites are even more popular. According to a recent report from Borrell Associates, local media websites earned just under $9 billion in 2007. >>

Thursday, May 29, 2008

URLs in print ads drive traffic online

It’s not like you haven’t heard it before – put your URL on print ads and drive visitors to your website. New figures shortly to be released by the Magazine Publishers of America add more weight to that advice. >>

Thursday, May 29, 2008

Site bounces, shopping cart abandonments rise

More consumers abandoned shopping carts and clicked off e-commerce sites after just one click during the first quarter of this year than the same period a year ago, according to MarketLive’s recent Performance Index. >>

Thursday, May 29, 2008

comScore: Etailing rebounds in April

After a slowing in sales in March, ecommerce rebounded in April according to a recent comScore report. Year over year, ecommerce growth rebounded to 15%; this follows an increase of only 9% in March. >>

Wednesday, May 28, 2008

Web browsing on smartphones increases

Can consumers using smartphones find, view and purchase from your website? If not, then perhaps data recently released by M:Metrics will persuade you to make this so. >>

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