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BizReport : Ecommerce

Ecommerce

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Tuesday, June 23, 2015

Ad Roundup: Euclid Analytics and BlueConic releases

In today's advertising roundup, Euclid Analytics has launched a solution to measure what shoppers are doing in stores while BlueConic has releasing a freemium model of their enterprise software tools. >>

Tuesday, June 23, 2015

Study: Shoppers leaving big brands behind

As more shoppers change the way they shop - from using mobile devices in stores to ordering everything online - they are making another change and leaving big name brands behind. That is the takeaway from new Deloitte research which indicates three-quarters (73%) of CPG brands have declined in the 'must have' category. >>

Monday, June 22, 2015

How smaller retailers can compete online

The online space can be a huge help to smaller retailers - it can bring in new customers, it can help older customers reconnect. But, the online space is filled with larger brands with bigger budgets. >>

Saturday, June 20, 2015

'World-first' supermarket promotion puts customers in the driving seat

In what they are calling a "world-first" a major UK supermarket is letting members of its loyalty scheme choose which products they would like to save money on. >>

Friday, June 19, 2015

Brands: What you need to know about EMV

With the EMV deadline fast approaching for retailers, many are still not up to date, and according to reports many have no intentions of implementing the measures because of the costs. One expert offers his advice on how EMV will help retailers. >>

Thursday, June 18, 2015

Ad Roundup: Partnerships to increase optimization

There is a new partnership and an acquisition that will help brands better optimize campaigns to increase consumer engagement. Details in today's ad roundup. >>

Thursday, June 18, 2015

Survey: Millenial moms, dads using mobile in-store

According to one new report Millennial parents are using mobile in ways that are different from other demographics. Those differences could make mobile a better engagement ground for retailers and other brands. >>

Thursday, June 18, 2015

Top 3 tips to fine-tune mobile

There are a lot of options in mobile these days, but success still comes down to strategy. One expert shares his top 3 tips for brands to fine-tune mobile. >>

Thursday, June 18, 2015

Who do consumers blame for late deliveries?

New survey findings from Acquity Group reveal that consumers are split when it comes to who is to blame for online purchases that arrive later than expected - is it the supplier or the delivery firm? >>

Wednesday, June 17, 2015

Study: Product recommendations not converting

Product recommendations continue to carry weight with shoppers, but not necessarily enough weight to make them buy. That is a key takeaway from new Monetate data which shows that while product recommendations continue to drive shoppers to click-and-browse store sites, those clickers aren't always converting. >>

Wednesday, June 17, 2015

Survey: Personalization a priority for marketers

More advertisers are looking to personalization to make a difference in their online campaigns. That according to new Evergage data which shows more than 80% of marketers surveyed are either now using or planning to implement personalization strategies over the next year. >>

Wednesday, June 17, 2015

Amazon lures younger shoppers with Amazon Allowance

Parents and guardians can now give their children allowances in the form of an Amazon gift card that can be constantly added to. The Amazon feature also allows employers to give to their employees. >>

Tuesday, June 16, 2015

Ad Roundup: Partnerships and new releases put customer first

In today's advertising round up, a new partnership as well as two new releases that will put the customer journey first for advertisers, publishers and retailers. >>

Tuesday, June 16, 2015

One-third of purchase journey conducted on mobile, 89% of purchases made on PC

While smartphones are increasingly used during the path to purchase, new research shows that PCs remain the dominant device on which purchases are made. >>

Tuesday, June 16, 2015

Father's Day: It's the simple things

While the usual Father's Day gifts such as electronics and sporting gifts are on wish-lists, the number one gift fathers would like to receive may surprise you. >>

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