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BizReport : Ecommerce

Ecommerce

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Tuesday, September 23, 2014

SMB Roundup: Launches to simplify content, listings

Small businesses may benefit from two releases into the online space. One simplifies how SMBs create and manage online listings while the other is a content management solution set up to score branded content. >>

Tuesday, September 23, 2014

Report urges brands to go their own way and sell direct

Brands are missing out on the benefits and opportunities of selling direct from their own websites, according to new research released by Digital River, and instead sending their customers to Amazon. >>

Monday, September 22, 2014

Forecast: Local media revs to push $140b

Local media is increasingly important to advertisers, especially in the online space, as more and more consumers switch how they consume news, entertainment and stay connected to important people in their lives. This importance should push local media ad revenues, right? Not as much as many might think. >>

Monday, September 22, 2014

Study dispels myth that 15-24 year olds are the true 'digital natives'

Those who have grown up with digital technology - 'digital natives' - are the most active of Internet users, right? Wrong, according to new data from Kantar Media's TGI Clickstream study. >>

Monday, September 22, 2014

Programmatic spending skyrockets through Nexage Markeplace

Here's an interesting nugget: the mobile programmatic spend is surging forward. According to data focused on the Nexage Marketplace the programmatic spend has increased more than 200% over the past year. One expert suggests the spending increase is the result of publishers and advertisers following consumers into the mobile space. >>

Friday, September 19, 2014

FTC's new 'merchandise rule' to come into effect before Christmas

New Federal Trade Commission rule requires retailers to ship within 30 days of a purchase, gain the customer's consent to delay delivery or provide a full refund. >>

Friday, September 19, 2014

Brands: Why content needs better optimization

Over the next few months the BrightEdge Community Edition is launch globally, it's currently available to about 2 million brands; some early results from the platform include the finding that organic search is driving about 51% of traffic across industries. I had the chance to chat with Jim Yu about the platform and what it means for the online space. >>

Friday, September 19, 2014

Physical stores still popular with young fashion shoppers

Despite rising app and online use, the high street and shopping centers continue to be where youngsters choose to buy their clothes, according to new research from Voxburner. >>

Thursday, September 18, 2014

Study: Most shoppers engage via mobile before hitting stores

For more and more shoppers mobile is high on their retail path to purchase. According to new data out from Ninth Decimal most (81%) are now looking for retail product information on their mobile devices before going to the mall or department store. Most shoppers (69%) are also now beginning the path to purchase in their homes rather than in stores. >>

Wednesday, September 17, 2014

Multifactor authentication added to RoboForm

Everyone wants a more secure online experience, but most consumers also report they want less friction in their transactions - everything from signing in to their local newspaper to simpler online banking. A new release from RoboForm is set up to make those logins more frictionless while still offering security. >>

Wednesday, September 17, 2014

Research reveals Millennials' attitudes toward brands

Millennials are the most brand-aware generation to date, and they want brands to take risks, understand their financial concerns and do more to address today's societal and ecological issues, according to new research released by Initiative. >>

Tuesday, September 16, 2014

Survey: Online, offline shopping experiences 'merging'

Experience is the key to engagment according to many ecommerce experts. But, according to new data out from SmartFocus the online and offline experiences are merging, and that brings with it other challenges for retailers. >>

Tuesday, September 16, 2014

Report: Online communities growing in importance

When the Internet was first growing, online communities and forums were how consumers 'met up' with one another. More recently online communities have been seen by some to be old school and not as important, but one new survey indicates online communities are still important for online brands. >>

Monday, September 15, 2014

Survey: Consumers want to share product details with friends

Here is one more reason brands should include user generated content - like reviews - on their websites or offer simple, social sharing tools for their customers: those customers want to share. According to new data out from Dailybreak Media, consumers are 'eager to share' their product experiences with their social networks. >>

Monday, September 15, 2014

Report: BOPIS hot for the holidays

One trends retailers want to be ready for in the upcoming holiday shopping season? BOPIS - Buy Online Pay In Store. According to one report BOPIS could have a huge factor for shoppers who want specific items but don't want to either face the crowds or go store-to-store looking for specific products. >>

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