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BizReport : Ecommerce

Ecommerce

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Friday, May 13, 2016

Brands: Why and when negative reviews can improve business

Experts have long said that negative reviews should be ignored or even hidden from consumers. But the internet of 2016 is quite different than the internet of 2006, and now some experts believe there is a time and place for negative reviews. >>

Friday, May 13, 2016

Top 3 tips to build your brand

Building a brand is about building you employees as well as making connections with consumers. One expert offers her top three tips on brand-building while also building up a company culture. >>

Thursday, May 12, 2016

Ad Roundup: Data center of new releases

In today's advertising roundup, three new releases that put the focus on data. >>

Wednesday, May 11, 2016

Ad Roundup: Releases for increased security, ad options

In today's advertising roundup, a trio of releases that will increase brand's online control. >>

Wednesday, May 11, 2016

Study: Shoppers hunting deals year-round

It used to be that the holiday season was the time that most shoppers looked for the best deal. Not so any longer, at least according to one report which found online searches for deals increased 40% between 2014 and 2015. >>

Wednesday, May 11, 2016

Expert: Top 3 tips to start and fund your business

Having an idea for a business, some experts say, is the easy part. Getting that business funded, set up and running efficiently is something quite different. One expert weighs in with her top tips for starting up and funding a new business. >>

Wednesday, May 11, 2016

Increased education needed for online travel bookers

Consumers are increasingly booking travel online, but when that travel experience falls short of expectations they turn to reviews instead of seeking refunds found new research from MarkMonitor. >>

Wednesday, May 11, 2016

83% open retailer emails during morning commute

Bleary eyed and hugging coffee they might be, but the best time for retailers to reach consumers by email is during their morning commute, according to a new study from retail marketing agency Leapfrogg. >>

Tuesday, May 10, 2016

Study: Brands investing in the journey

The customer journey has become a buzz phrase for marketers both online and offline, and one new report indicates the customer journey is beginning to take up more marketing dollars. >>

Tuesday, May 10, 2016

Ad Roundup: Solutions for extended reach

In today's advertising roundup, three new solutions that are set up to help brands better reach their consumers, wherever those consumers are - online or in mobile. >>

Monday, May 09, 2016

Expert: How to protect your business from malvertising attacks

Malvertising attacks have been a problem - for brands and consumers - for years, and the threats continue to become more sophisticated. One expert explains how brands can better protect themselves. >>

Friday, May 06, 2016

Study: CNP fraud to push $7b within 4 years

Fraud will remain a big problem for brands and retailers for the foreseeable future. That is the takeaway from a new report which indicates that fraudulent transactions in which a card isn't presented (Card Not Present, CNP) to a merchant will push to at least $7 billion by 2020. >>

Friday, May 06, 2016

Consumers have already started back-to-school shopping

Too early for back-to-school marketing? No, concludes perhaps the first study for this year's school year. >>

Thursday, May 05, 2016

Advertising Roundup: Analytics and mobile engagement

In today's advertising roundup, two releases that cater to brands' access to data, and another which should simplify remote work problems. >>

Thursday, May 05, 2016

How reviews from gift-givers can help brands

Reviews left by consumers who are using a brand's product day in and day out are important, there is no doubt about it. But, according to one expert, many brands are missing a crucial segment of reviewers: those who gift items to consumers. Here are three tips for brands to use gifters' reviews to their benefit. >>

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