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BizReport : Ecommerce

Ecommerce

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Thursday, August 18, 2016

UK's largest retailers struggle to offer consistent pricing across channels

Joining the dots between online and in-store shopping experiences continues to prove problematic for the majority of the UK's largest omnichannel retailers, according to new research from RetailMeNot. >>

Wednesday, August 17, 2016

Expert: BTS sales aren't breaking records

While many American children are back in school this week, the back to school (BTS) spend hasn't made a huge splash for retailers. That's the takeaway from new Brand Keys data which indicates the BTS spend so far in 2016 has seen increases of below 4% overall. >>

Wednesday, August 17, 2016

Top 3 tips for better automation strategy

While many brands are beginning to look into automation for different aspects of their business, the cost of automation continues to hold business owners back, as does the thought of all the work time that could be taken up with learning these new processes. One expert believes these three tips can help brands determine a stronger automation strategy. >>

Tuesday, August 16, 2016

Ad Roundup: 3 releases to increase business' knowledge

In today's advertising roundup, three new releases that are focused on helping improve brands' collection, understanding and use of digital data. >>

Monday, August 15, 2016

How mobile trends are impacting brands

From tracking tech to its global use, there are many ways that mobile is confounding both merchants and other brands. One expert explains how to make these mobile trends work for you. >>

Monday, August 15, 2016

Top 3 tips to succeed with Amazon Buy Box

The Amazon Buy Box can be a struggle for merchants to learn, but once its use is understood, it can be a big help. Here are three tips to succeed with the Amazon Buy Box. >>

Monday, August 15, 2016

Expert: Drawbacks to employing bots

There has been some expansion in the use of marketing bots across the digital space over the past year, primarily in the B2B space. One expert believes we'll see more growth across both B2B and B2C spaces, but warns there are drawbacks to their use. >>

Friday, August 12, 2016

Expert: How interactive content will change the digital space

Interactivity, be it in overt advertising, advertorial content or even product reviews, is an expensive undertaking for any brand. It is expensive in both monetary and time concerns, but one expert believes the future of interactive content is changing. >>

Friday, August 12, 2016

Expert: How marketing bots are impacting B2B, B2C brands

From cloud storage to automating campaign creative, more and more businesses are pushing the tech attached to their business. One expert looks at how marketing bots are impacting both B2B and B2C brands. >>

Friday, August 12, 2016

Report: Presidential merchandise getting clicked

Leading up to the 2016 Presidential Election in the US, consumers are getting their merchandise on. According to new data from Hitwise, a division of Connexity, followers of both Trump and Clinton are showing pride in their candidate in the form of T-shirts, bumper stickers and even stickers. >>

Thursday, August 11, 2016

How to create a flexible loyalty program without annoying shoppers

Flexible loyalty is a fast-rising buzzword in the digital space. Flexible means shoppers have choices when it comes to how points are earned, and where and when they can be redeemed. The problem is that many programs aren't flexible. Here are three tips to give your program the flexibility consumers want. >>

Wednesday, August 10, 2016

Survey: Higher wages do not equal happiness

When it comes to being happy at work, more money isn't the answer. That's the takeaway from a new EventBoard survey which found more than half of Americans making less than $75,000/year are 'happy/very happy' with their work while fewer than half of those making over $75,000/year agreed. >>

Wednesday, August 10, 2016

Ad Roundup: Social, calling solutions

In today's advertising roundup, two social marketing solutions, and a new way for brands to engage through the call. >>

Wednesday, August 10, 2016

Value of direct hotel bookings outshines that of third-party sites

While third-party sites are valuable for hotels to expand their reach, new research has found that direct booking values are nearly double those received via third-party sites. >>

Wednesday, August 10, 2016

83% of online shoppers abandon purchase at checkout

With the holiday season looming, it is time for retailers to take a good look at the experience they offer online consumers. Research from experience optimization platform, Optimizely, provides retailers with some areas on which to focus. >>

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