BizReport : E-commerce

E-commerce

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Tuesday, September 18, 2007

AOL introduces Platform A, new ad network

On Monday this week, AOL announced the launch of a new global advertising platform that brings together many of its recent acquisitions. >>

Monday, September 17, 2007

Yellow Book USA trials online video advertising

A live advertiser video trial has been launched by Yellow Book USA. The national U.S yellow pages and online local search business will trial the service via Yellowbook.com. >>

Monday, September 17, 2007

New Coremetrics system allows richer consumer profiles

Reports are out that Coremetrics is releasing a new digital marketing suite called "Coremetrics 2008", aimed at tracking consumer behavior to build a rich profile. >>

Monday, September 17, 2007

New ruling on meaning behind "continue" button

Simply providing a link to your website’s terms and conditions, and positioning it above the “continue” button, has been ruled as a satisfactory practice by the U.S. Court of Appeal. >>

Thursday, September 13, 2007

U.K. ecommerce solutions market grows 22%

It’s been estimated that the U.K. ecommerce solutions market will be worth around $800 million in 2007, up from $540 million in 2006. >>

Wednesday, September 12, 2007

Abandon rates high for online finance application forms

A joint email survey and analysis of global consumer behavior has led comScore and Forrester Research to some interesting insights in to why financial product shoppers abandon online product applications. >>

Wednesday, September 12, 2007

The right content could boost ecommerce revenue

Online retailers who are stuck in the picture/price/description rut may be missing out on a larger slice of the online shopping pie. A recent study from the etailing group indicates that the right content - not just a picture, description and price of an item - has a direct impact on the bottom line. >>

Tuesday, September 11, 2007

U.S. small business online spend continues to grow

The amount spent online by U.S. small businesses is set to soar in the next few years as online retailers compete for their business. >>

Monday, September 10, 2007

Gamers turn to online peers for vehicle buying advice

Along with researching automobile purchases online, many online gamers approach their online peers and acquaintances to garner advice on various makes and models. >>

Monday, September 10, 2007

Marketing execs lack online video strategy knowledge

Over half of executives responding to a survey by PermissionTV admitted they had no comprehensive online video strategy in place. For some, this was due to lack of content and for others, lack of knowledge. >>

Friday, September 07, 2007

Men enjoy shopping experience more than women

Men and women have very different attitudes towards the retail experience, according to research in the U.K. by instant feedback company Fizzback. >>

Thursday, September 06, 2007

Five ways to improve your travel website

With the winter holidays just around the corner it’s time that businesses looked at optimizing their websites to minimize site abandonment. A recent e-consultancy report looked at how travel websites can better themselves. >>

Friday, August 31, 2007

Invest in SEO says Chartered Institute of Marketing

The Chartered Institute of Marketing in the U.K has recently claimed what most online marketers already know - that search engine optimization is “vital” for business websites. >>

Friday, August 31, 2007

Online retailers outperform high street stores

A survey of hundreds of British online consumers found that online-only retailers are ahead of offline stores when it comes to customer service, price and delivery. >>

Thursday, August 30, 2007

Spoiled consumers demand cross-channel shopping

A new survey of U.S. consumers should serve as a wake-up call to online retailers who have yet to harmonize their on- and offline activities. >>

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