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BizReport : Ecommerce


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Monday, March 08, 2010

Luxury brands will find affluents on social networks

Brands who deem themselves a cut above social networks, like Facebook, should reconsider in light of new research that shows not only are the majority of affluents involved in social networking, they're also using social media to check out luxury brands. >>

Monday, March 08, 2010

Why your content needs a strategy

In the new millennium businesses started branching out with websites and product pages. But along the way, many have forgotten that the Internet isn't just another way to reach consumers; it is a new way to reach out to consumers with content and information in addition to advertising messages. >>

Friday, March 05, 2010

Viewpoints adds blogs, content to community platform

A new tool from social media company Viewpoints Network gives brands the ability to add blogs and content publishing options to their websites; the suite further offers brands the ability to connect through reviews, ratings, discussion boards and other social tools. >>

Friday, March 05, 2010

Study: 80 million consumers using CSEs

When it comes to bargain hunting the Internet has unleashed a whole new brand of shoppers: Extreme Deal Hunters. At least, that is what many are calling them. These consumers aren't just looking for a coupon or a sale. They are going site to site looking for specific price thresholds for specific products. So far there are 80 million consumers shopping with comparison shopping engines (CSEs) each month and they aren't just looking for one deal - they are looking for The Deal. >>

Wednesday, March 03, 2010

Brits spend 2.5 days a year waiting for retail sites to load

British drivers spend almost a week behind the wheel on the road, which isn't surprising considering the amount of traffic. But did you know that they also spend a couple of days out of each year waiting on another superhighway? >>

Tuesday, March 02, 2010

MasterCard: Online shoppers in Asia-Pacific satisfied with experience

The majority of online shoppers across Asia-Pacific, the Middle East and Africa are satisfied with their online shopping experiences, according to the results of a recent survey into online shopping habits by MasterCard Worldwide. >>

Monday, March 01, 2010

Onsite comparison prices push etail sales

Let's take a look back at Christmas Past - the holiday 2009 season to be exact - for a few tips on converting consumers. First, three record-setting shopping days were met overall, including the largest one-day shopping total. This helped to make the 2009 season profitable in the midst of a tough economy. Comparison pricing is how some are doing it, according to one expert. >>

Friday, February 26, 2010

AudienceScience: 77% of marketers to use targeting this year

2010 has already been declared the year of mobile. And the year of video and search depending on the different forecasts you've read. Targeting firm AudienceScience is taking this one step further, indicating that 2010 may be the year for ad targeting. According to a recent study more than two-thirds (77%) of marketers are either using or plan to use audience targeting this year. >>

Friday, February 26, 2010

Click Forensics beta-launches display ad verification platform

There is another tool for marketers to add to their campaign arsenal. Today online ad verification solution Click Forensics is launching a new platform, Display Ad Verification, in beta. The platform filters audience impressions and advertising serving information in real time to keep marketers abreast of how campaigns are faring. >>

Thursday, February 25, 2010

Study: Display ads push search

If you have display but no search or search but no display chances are your campaigns aren't performing to peak. That, according to new research from digital ad solution firm Eyeblaster. Their report indicates that search is stimulated by properly targeted display ads, especially in the consumer packaged goods category. >>

Thursday, February 25, 2010

gWallet launches Brand Bar platform

There's a new player, or at least a new platform, in the world of virtual currency solutions. This week gWallet, a social monetization firm, released its new Brand Bar offering. The Brand Bar is placed at the top of gaming screens on all gaming pages to display offers and video clips. Consumers participate by clicking onto the videos or taking advantage of the offers, earning virtual cash to use within the game. >>

Wednesday, February 24, 2010

Brits spend 65% more online this Valentine's Day

Despite the recession and a more conservative approach to spending, the British still found the funds to demonstrate their love to their nearest and dearest, according to new data from Coremetrics. >>

Wednesday, February 24, 2010

Report: Consumer cutbacks an opportunity for marketers

The recession taught Americans at least one thing: how to save more money, or at least get spending under control. According to a recent Harris Poll, about two-thirds of Americans are buying generic brands and brown-bagging lunch. All because of job losses, lowered spending and general economic turmoil. The bright side? For newer brands, this could also be an opportunity to gain ground on category leaders. >>

Monday, February 22, 2010

Social networks last place consumers head to research purchases

When Opinion Research Corp surveyed American adults to find out where they go online to research a purchase, social networks were bottom of the list - even among younger age groups. >>

Friday, February 19, 2010

Online to account for bigger chunk of B2B marketing spend

Online spending on B2B marketing will grow by 8% during the coming year, according to a new report from market-based strategy consultancy, AMR International. >>

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