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BizReport : Ecommerce

Ecommerce

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Monday, August 31, 2009

Internet Marketing 101: Tips for running better contests

Ask any author, movie producer or screenwriter what they best traffic driver is and their answer will likely be: contests. A well-run contest can drive several hundred more hits per day for the length of the contest. Why? Because consumers love free stuff: free books, free appliances, free gift cards. But, the biggest benefit isn't the traffic - it is the lead generation. >>

Monday, August 31, 2009

Brits to spend less, focus on value

British consumers are taking a long, hard look at their spending habits and general lifestyle and reassessing their priorities in life, according to new research from Millward Brown. >>

Friday, August 28, 2009

Consumers want human touch, even online

Consumers' buying decisions are being affected by the lack of human contact offered by e-commerce stores, according to a recent survey by social media shopping company IMShopping and Harris Interactive. >>

Friday, August 28, 2009

5 ways to pimp your product descriptions

Christmas is coming and it's time to start knocking your website into shape. An important part of any ecommerce website is the product copy which has an awful lot of work to do to get across the facts while enticing visitors to make a purchase. >>

Thursday, August 27, 2009

Amazon asks customers for packaging feedback

In November, 2008, Amazon introduced new packaging that would help eliminate "wrap rage" while reducing waste and helping the environment. Now Amazon is getting its customers wrapped up in the packaging debate, too. >>

Thursday, August 27, 2009

Yahoo changes up email, messenger, mobile offerings

In an effort to remain relevant and perhaps have a better shot at taking on online giant Google, Yahoo is pushing a few traditional offerings. This week the company announced changes to their email, messenger and mobile programs. But, perhaps the biggest move? An improved search results page which will give 'personally relevant results' to consumer queries. >>

Thursday, August 27, 2009

MTV video player pushes contextually relevant ads

A new video ad offering from MTV Networks could have a bright future with advertisers and consumers alive. Called "The Scrubber" the new custom video player inserts ad content throughout the course of the program being viewed, leading to a potentially bigger engagement score for the consumer watching. >>

Wednesday, August 26, 2009

Study: Online shoppers seek value, not bargains

According to new research, online shoppers are still hunting for the best prices, but have evolved from "recession shoppers" to "value hunters". >>

Wednesday, August 26, 2009

Try enhanced notice to engage consumers

A new report from online retargeter FetchBack has interesting news for marketers. When adding enhanced notice to retargeted ads, consumers increased communication with the marketer in question. Enhanced notice is a small note at the bottom of the ad served which tells consumers why the ad was served to them. >>

Tuesday, August 25, 2009

U.S. parents slow to finish back-to-school shopping

The National Retail Federation has released its latest figures relating back-to-school spending, and they show that even though some schools are already back in session, some parents have yet to finish shopping for the essentials. >>

Tuesday, August 25, 2009

Webcredible: User experience suffering on price comparison websites

At a time when price comparison websites should be witnessing an increase in popularity from bargain-hunting, financially strapped consumers, they are instead seeing visitor numbers drop. Webcredible's recent research offers some insight as to why this might be. >>

Tuesday, August 25, 2009

UK to investigate online advertising, targeting

Online advertising, ad agencies and targeting companies are in the spotlight in the UK. The UK Office of Fair Trading has plans for a study which will look into online advertising and targeting to determine if some practices are detrimental to consumers. >>

Tuesday, August 25, 2009

Kelsey: Small businesses pushing into online sector

Small businesses are turning to the Internet to find ever elusive customers, especially in these trying economic times. A new report from The Kelsey Group finds that small businesses are now using online media to advertise or promote more than they are using tradition media - television, radio, newspapers. >>

Tuesday, August 25, 2009

Pointroll, Yahoo partner for smart ads

Put on your thinking caps, a new partnership between rich media advertising provider PointRoll and Yahoo could change how ads are created. Pointroll has joined Yahoo's Smart Ads Program, a platform which creates dynamic rich media ads which are customized, relevant and scalable for marketers. Pointroll will also leverage its ShopLocal retail ad platform to give marketers smarter retail ads. >>

Monday, August 24, 2009

eMarketer predicts contraction in U.S. retail e-commerce sales

Retail e-commerce sales won't witness growth until next year, according to eMarketer's most recent U.S. forecast. >>

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