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BizReport : Ecommerce

Ecommerce

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Monday, October 05, 2009

Study: Online retailers prefer social, retail chains choose mobile

A new study from research and advisory company Retail Systems Research LLC shows a difference in choice of high value e-commerce opportunities among emerging technologies between retail chains and merchants who conduct most of their business online. >>

Monday, October 05, 2009

Internet Marketing 101: 8% of consumers account for the majority of display ad clicks

Did you know that, when it comes to display advertising, you may be engaging less than 10% of the online population? Does that make you more nervous about launching that next campaign? It should. According to new research from comScore and Starcom USA, 85% of display ad clicks are coming from roughly 8% of the online population. >>

Monday, October 05, 2009

Fetchback, Coremetrics partner for simpler retargeting

If you think retargeting ads to consumers who have left your ecommerce site is too hard, think again. Advertising retargeter Fetchback has partnered with marketing optimization firm Coremetrics to give marketers even more control over retargeting ads. The new platform gives online businesses the ability to syndicate information about site visitors to Fetchback's Retargeting tool by dragging and dropping the information. >>

Friday, October 02, 2009

Hitwise: Over 50% rise in searches for U.K.-bound flights

Online searches for flights to the U.K. from Australia and the U.S. have increased by over 50% over the last year, according to new data from Hitwise. >>

Friday, October 02, 2009

Internet Marketing 101: Cross-selling is key for online merchants

Social marketing may be the hot buzzword in the online realm - at least for the next fifteen minutes - but when it comes to completing sales and earning revenue, older methods still reign supreme. Display advertising, cross-promotional ad campaigns and even cross-selling. With the cross-sell, merchants can offer products related to a current purchase to consumers, pushing more conversions. >>

Friday, October 02, 2009

ClickForensics launches real-time measurement tool

If you want to know the difference between quality traffic and non-quality traffic, check out a new solution from ClickForensics. The metrics firm has launched a real-time audience quality measurement said to tell advertising networks and publishers what traffic is good. >>

Thursday, October 01, 2009

Nielsen: Upcoming holiday season festive but frugal

Nielsen is projecting an extremely modest rise in holiday sales this year as Americans keep one eye on the economy and the other on their purse strings. >>

Wednesday, September 30, 2009

MarkMonitor: Cybersquatting, Phishing a big problem for brands

When it comes to brand management, one of the most insidious problems is cybersquatting, especially for pharma-marketers. According to a recent MarkMonitor report there are more than 19,000 'cybersquatted' domains for the top six pharmaceutical brands. That is a 9% increase over 2008. >>

Tuesday, September 29, 2009

Personalizing messages: It's more than just a name

When it comes to today's consumer they are smart, savvy and know where to find bargains. The problem? Every day a new etailer or brand opens an online store. With the number of etailers already online it is no wonder that consumers don't always find exactly the right fit. Enter a new trend called personalization. >>

Tuesday, September 29, 2009

UpClick cuts payment processing fees for vendors

Online businesses know that to sell online they have to pay the price - payment processing fees. Whether selling software, books, memberships or games, etailers are used to fees cutting into their bottom lines. Enter UpClick, a platform which eliminates payment processing fees, freeing up part of etailers' limited budgets. >>

Monday, September 28, 2009

Catch working mothers on-the-go with mobile marketing

Their higher-than-average spend on mobile services and propensity for downloading content could see working mothers become the holy grail of mobile marketers, according to a new study from Scarborough Research and Arbitron. >>

Friday, September 25, 2009

Giant Realm releases macrostitial ad unit

There's a new advertising unit making waves in the online realm. Called 'Macrostitial', the ad unit from Giant Realm combines features from interstitial ad units and full-fledged websites, delivering a deeper engagement level. >>

Friday, September 25, 2009

Most brands are pushing engagement with social tools

It seems that brands are quickly catching on to the social networking trends. According to the recent "Community and Social Media Study" from the e-tailing group more than half of brands are using social media tools such as fan pages, customer reviews, blogs and viral videos. Nearly 75% of brands report they are accelerating their use of social media. >>

Thursday, September 24, 2009

Tokoni platform connect brands, consumers

To connect with today's consumer, marketers and brands need to do more than advertise. Two-way communication is what today's consumer wants and a new platform from community builder Tokoni helps brands to just that. >>

Thursday, September 24, 2009

Why you should consider a multi-platform approach

Search marketing produces high click through. Rich media delivers deeper engagement. Social marketing offers communication. When it comes to online marketing there are a plethora of options for reaching consumers, engaging them and creating conversions. But, using only one marketing platform could keep campaign ROI lower than using multiple platforms and pairing different types of advertising. >>

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