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BizReport : Ecommerce


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Friday, June 12, 2009

Fetchback offers opt-out with behavioral ads

Advertising retargeter FetchBack is offering something a bit new - opt-out options. Starting this week Fetchback began adding links in display ads which allow consumers to opt-out, much like email marketers have been doing for years. >>

Thursday, June 11, 2009

Report: Overall ad spend drops as display rises

As expected, the Q1 2009 online ad spend has fallen. According to a new report from TNS Media Intelligence, the spend dropped by just over 14% to $30.18 billion; this is the second quarter in a row when the ad spend has dropped. >>

Thursday, June 11, 2009

Coremetrics launches AdTarget for behavioral marketers

Add another online face to the behavioral marketing fray. Coremetrics has launched AdTarget, aimed at reaching consumers with specific ads. >>

Wednesday, June 10, 2009

TruReputation scores online content

A new solution launches this week with the promise to help marketers better control online reputation through search. From Visible Technologies, TruReputation hosts a suite of tools to help businesses and brands manage how their messages, content and reputations stand up. >>

Tuesday, June 09, 2009

Google Local woos offline local businesses with analytics

Google is encouraging offline small businesses to claim their listing profiles on Google Local by giving them access to a free Google Analytics-esque dashboard. >>

Tuesday, June 09, 2009

English-only websites stunt global reach

The Internet has opened up the world. Online retailers can sell to anyone, anywhere. But can folk in far-flung corners of the globe easily find your website, and even if they could, would they be able to understand it? >>

Monday, June 08, 2009

Study: Teens taking note of mall advertising

Slowly but surely, consumers are heading back to the malls, especially teens. And while they're not all spending, the environment still makes for a great advertising location. >>

Monday, June 08, 2009

Target mixes up content with commerce

Retail behemoth Target is blurring the line between content and commerce with a new section on its website that will pack some editorial punch. >>

Thursday, June 04, 2009

NRF forecasts Father's Day online spend to fall

The National Retail Federation says it's traditional socks, neckties and family entertainment for Father's Day this year, but the average spend among Americans will be down on last year. >>

Thursday, June 04, 2009

New platform offers GPS location-based ads

This week Technocom has launched SpotOn GPS, a first of its kind ad solution for US marketers. SpotOn GPS gives marketers access to the first navigation and search app integrated with mobile marketing. >>

Thursday, June 04, 2009

AdSide tapped to serve ads throughout HealthCastle network

Health and nutrition portal HealthCastle has chosen Doclix-owned AdSide to serve ads to in-market health consumers. HealthCastle is the top health and nutrition portal according to Alexa rankings, meaning that consumers are returning to the website because of the quality of content. AdSide will serve cost per click (CPC) text ads throughout the diet, nutrition and fitness sections of the website, giving marketers access to this highly engaged and motivated consumer base. >>

Thursday, June 04, 2009

Tremor Media releases in-stream ads

Video advertising network Tremor Media has released new video formats that may help marketers better monetize clips. vChoice gives marketers the ability to advertise in-stream and give consumers the opportunity to view additional content from the same player. >>

Wednesday, June 03, 2009

Why all marketers should care about e-books

Whether you're into literature, a hot romance or a fictionalized account of a sports season, you've probably noticed that there are as many e-book titles as traditional titles. Those e-book numbers will only increase as we speed through the 21st century, according to a recent report from In-Stat. >>

Tuesday, June 02, 2009

BuzzLogic launches conversational dashboard

Online ad network and platform BuzzLogic has launched the new Conversational Advertising Dashboard to marketers interested in getting more from the buzz surrounding their products. The dashboard offers marketers the ability target messages to social consumers. >>

Tuesday, June 02, 2009

Top categories for coupon use

When it comes to coupons, more consumers are using them. However, coupon clippers and printers are using coupons more when the coupons are in certain categories. According to research from Coupons, Inc., the top coupon categories in April were Cereals, Baking Ingredients and Entertainment. >>

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