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BizReport : Ecommerce

Ecommerce

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Monday, May 25, 2009

How to get the most from rich media ads

Going viral is one of the huge benefits for advertisers in the video space. Between social networks, online video hubs and quirky campaigns many advertisers are finding a new audience online. This recently happened when Fox Interactive partnered with Pointroll to promote the release of the film "The Day The Earth Stood Still". >>

Monday, May 25, 2009

Study: Women spending 40% more time at home

Solutions Research Group is releasing the numbers from their recent "Women & Digital Life" research study. Over the course of several weeks, researchers interviewed more than 2,000 women from different stages of their lives - teens, young couples, moms, empty nesters and those just starting out in life. One of the most interesting findings is how the recession is impacting women. >>

Thursday, May 14, 2009

Got Apps? They do

While applications (apps) are a fast-growing obsession with many online consumers, most marketers are still a bit in the dark about how to go about creating and installing an app that will engage the consumer rather than turning the consumer off. Enter Appssavvy, which connects brand marketers and advertising agencies with app developers. >>

Wednesday, May 13, 2009

Report: Interactive marketing to top $25 billion

Within the next year interactive marketing efforts will increase by 11%, to reach $25.6 billion. The report, from Forrester Research, predicts that by 2014 the interactive spend will top $50 billion. >>

Tuesday, May 12, 2009

OFT: British mistrust of Internet holding back online market

Online shopping isn't exactly new-fangled and mysterious anymore. It's become part of everyday life for many people around the globe. However, years down the line, consumers still have a lack of trust in the Internet, particularly in the U.K. >>

Tuesday, May 12, 2009

Report: Moms feel ignored by marketers

Mother's Day may have just passed and mom's may be basking in the glow of flowers, scented candles and silly cards, but many are also thinking about upcoming tasks: making dinner, dressing for school, laundry and trips to the grocery store. Some mom's are also ignoring marketing messages. >>

Saturday, May 09, 2009

Mobile phones turn into barcode scanners

New mobile phone barcode scanning technology has been released that will help further integrate the devices in to the sales and marketing loop and bring on- and offline media closer together. >>

Friday, May 08, 2009

Can social networks push more ecommerce traffic?

A recent study from Forrester Research and Shop.org indicates that more ecommerce hubs are beginning to push advertising budgets into the social space, but is this going to increase revenue? Millions of consumers are active social networkers and studies have shown that product reviews are integral in makes sales. But are consumers currently moving between social networks and ecommerce hubs? >>

Thursday, May 07, 2009

VideoEgg introduces attention metric

A new metric from VideoEgg could help marketers determine how interested consumers are in ads. Called AttentionRank, the new ad delivery methos identifies both when and where consumers are most receptive to a brand's advertising. >>

Wednesday, May 06, 2009

Coupons increasingly popular with younger consumers

There have been many reports out recently that seem to demonstrate the increasing use of coupons and the general consensus is that their use is up - whether on- or offline. >>

Wednesday, May 06, 2009

Are you tracking website abandonment? Few are.

In order in increase conversions and grow sales, online retailers need to know the reason why some consumers abandon their website, whether or not they visit a shopping-cart page. >>

Wednesday, May 06, 2009

RGM Group launches with plans to focus on affluent demographics

Luxury - focused marketers could get a boost from newly formed RGM Group. The online media firm launched with week with a focus on affluent consumers. The firm targets consumers with household incomes over $100,000 per year. >>

Wednesday, May 06, 2009

Alloy Media + Marketing adds tweens to expanded platform

Youth-focused media company Alloy Media + Marketing has expanded it's advertising network, focused on the tween market. Tweens are between the ages and 8 and 12. Alloy Media Network has added content and advertising network Tween.com to the portfolio, giving marketers a new hold on the younger marketplace. >>

Wednesday, May 06, 2009

Study: Too many advertising networks?

Advertising networks may be popping up all over the Internet, but according to the Third Annual Online Ad Network Study from Collective Media, this may not be a good thing. Researchers surveyed 500 online media decision makers and in the end more than 70% said there are now too many advertising networks muddying the online waters. >>

Tuesday, May 05, 2009

The display, pharmaceutical connection

Pharma marketers may want to invest a bit more time and effort into the display portion of their online advertising campaigns. According to a recent study from metrics firms comScore and Crossix, as well as Yahoo, online display ads are driving significant traffic to pharma marketers websites. >>

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