BizReport : Ecommerce

Ecommerce

Friday, February 16, 2007

Is it game on for Google?

Google is rumored to have entered the in-game advertising market with the purchase of an in-game advertising startup. >>

Friday, February 16, 2007

DIY targeted advertising for vloggers on Blip.tv

Make Magazine’s video blog, the do-it-yourself show, will be the first to use a new advertising system at Blip.tv. >>

Thursday, February 15, 2007

Live streaming videos now showing on banner ads

Advertisers can broadcast live events, in real time, to internet users. >>

Thursday, February 15, 2007

Nascar parks Daytona 500 ads online before the race

Nascar, the second-highest rating sport on television, is breaking marketing, and cookie, moulds. >>

Thursday, February 15, 2007

Valentine's Day planners and procrastinators purchase online at work

Results of a new study about online buying behaviour in the run up to Valentine’s Day has been released. >>

Wednesday, February 14, 2007

Ad testing on eBay sites is successful

In an effort to increase buying activity, eBay has been testing Yahoo search advertising on auction item pages. >>

Wednesday, February 14, 2007

British banks trial online credit card fraud prevention device

There could be good news ahead for British online shoppers. U.K. banks are piloting a scheme to issue customers with personal credit card readers. >>

Monday, February 12, 2007

Google accused of supporting film pirates

A group of media companies is accusing Google of favoring sites that offer illegal movie downloads. >>

Friday, February 09, 2007

Businesses overlook importance of securing social network domains

Have you grabbed your domain name on any of the social networking sites, such as MySpace? No? You may be too late. >>

Friday, February 09, 2007

Email marketing census reveals campaign ROI inadequately tracked

A recent email marketing industry census has revealed poor measurement and tracking of return on investment (ROI). >>

Thursday, February 08, 2007

Pontiac driving business through social media

This week saw the Pontiac brand delve deeper into the world of online social marketing. >>

Thursday, February 08, 2007

Print and radio ad spends decrease while online rises

An overall increase in U.S. advertising spend during 2007 will see increases in online spends and decreases in some offline budgets. >>

Thursday, February 08, 2007

Web traffic rose during Super Bowl with clear calls to action

Real-time tracking by Akamai shows much web interest was generated as a result of integrated broadcast and online advertising campaigns. >>

Wednesday, February 07, 2007

Hollywood supports Wal-Mart's move into the movie download business

Wal-Mart Stores Inc. has entered the internet video download business, and could give other download sites a run for their money. >>

Wednesday, February 07, 2007

Keyword quality, not cost, is key

Following a sharp rise of 16.5 percent in Q3 2006, the average price for keywords rose by just 2 percent in Q4 2006. Such are the findings of Fathom Online in their Keyword Price Index. >>