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BizReport : Ecommerce

Ecommerce

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Wednesday, September 26, 2012

Why brands need to think outside the Boomer box

New data out from Nielsen NeuroFocus indicates typical targeting methods may not be working when it comes to brands trying to reach the Boomer demographic. In fact, the data shows reaching these mature consumers takes more balanced and attentive marketing campaigns. >>

Tuesday, September 25, 2012

Consumers spend less time but more money on ecommerce sites

Consumers are spending less time on a website but more money, according to new research from data visualization startup SumAll. >>

Monday, September 24, 2012

Walmart's local store Facebook Page network a flop?

Almost a year ago, Walmart announced the launch of thousands of local store Facebook Pages to enhance local interaction. Recent research by social analytics provider Recommend.ly has found that this tactic has not yet paid off for the retail giant. >>

Friday, September 21, 2012

yStats: Half of physical stores in UK to close by 2020

As the number of Internet users in the UK continues to grow, so does the number of people shopping online. According to new figures released by Germany-based market researchers yStats, online and mobile shopping channels could force the closure of many physical stores. >>

Thursday, September 20, 2012

How social login helps brighten Lamps.com outlook

Online lighting hub Lamps.com wanted to bring something new to the online space - a place where customer could interact much as they would in a physical store. One focus point - the checkout, because online checkouts can be clunky, take a long time and frustrate the shopper. >>

Wednesday, September 19, 2012

Investment underlines importance of content for publishers, brands

As more consumers go online for news and entertainment - and go online from different devices depending on where they are in their day - online brands and content producers are looking for better ways to engage and target those audiences. A funding announcement underlines the growing importance of content in the online space. >>

Wednesday, September 19, 2012

Retailers: Expert advises what to do now for the holiday rush

The calendar may still read September, but savvy online marketers are already preparing for the 2012 holiday season - which will kick off Thanksgiving Weekend in the US. Based on the summer months, Christmas will come early for some; according to data from Responsys July email volume was up 18% YoY - which holiday messaging already appearing. Read on for our expert's tips on what to do now to get ready for the rush. >>

Tuesday, September 18, 2012

SalesForce taps Demandbase for real time ID

Businesses using the SalesForce platform to reach consumers have a new tool beginning today: SalesForce has tapped Demandbase to provide a real time identification solution. The integration will help businesses using SalesForce to more quickly identify prospects, helping to improve engagement. >>

Tuesday, September 18, 2012

Study: Majority of sports fans 'check in' once per day

When it comes to engaging with online content, it seems sports fans are 'on' quite often. According to new data from Burst Media 2 of every 3 sports fans is online at least once each day to check scores, watch sports content, read stories or do other sports-focused tasks. >>

Monday, September 17, 2012

Marin, Mercent partner for improved ecommerce capabilities

A new partnership between Marin Software and Mercent should help online retailers better perform by linking paid search with seasonal inventory. Here's how: >>

Monday, September 17, 2012

84% of UK fashion retailers do not have a mobile website

Almost 90% of fashion retailers in the UK believe mobile should be an essential part of their business. However, a poll by m-commerce solutions firm MoPowered found that perceived high costs, security concerns and a lack of resources prevents the vast majority from taking the plunge. >>

Monday, September 17, 2012

BIA/Kelsey: Online deals still hot for SMBs

When it comes to capturing the attention of consumers, small retailers and local businesses continue to bet on deal sites. According to a new survey from BIA/Kelsey just over half of local businesses (surveyed) say they are likely to use online deals within the next six months. >>

Monday, September 17, 2012

Platform helps brands connect collected data to targeting options

As the online space becomes more competitive brands are looking for new and different ways to target consumers. Most focus on data collected online, but one platform helps brands connect the dots between information collected through their own billing systems to the consumers making purchases. >>

Friday, September 14, 2012

Products "Made in America" becoming fashionable in USA

A "Made in the USA" label goes down well with American consumers, but new research from Perception Research Services International finds that the same label goes down just as well with consumers in that other manufacturing behemoth of a country, China. >>

Thursday, September 13, 2012

91% of men have scanned a barcode while shopping

New research into the mobile consumer buying habits of men and women reveals that, not only do men shop more via mobile than women, but they also make more use of barcode scanners. >>

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