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BizReport : Ecommerce

Ecommerce

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Thursday, August 12, 2010

Is mobile ousting paper-based catalogs?

Are paper-based catalogs becoming a thing of the past? According to new research from U.K.-based m-commerce implementation consultancy Portaltech, the sometimes hefty and expensive to produce tomes aren't being used as much as their mobile counterparts. >>

Wednesday, August 11, 2010

comScore: Online retail sales increase for third consecutive quarter

New data from comScore shows that online retail sales in the U.S. rose for the third consecutive quarter climbing 9% to $32.9 billion. >>

Wednesday, August 11, 2010

Back to school still heating up search engines

Are you keying in on the right search terms for back to school shopping? New data from Experian Hitwise sheds light on which back to school terms are hot this year, a big benefit for etailers because there is still time to tweak those campaigns through September. >>

Tuesday, August 10, 2010

Hearst's latest: one-stop shopping app

Last week it was a virtual dressing room, now Hearst Digital has launched another shopping exclusive: an iPhone app. Offered to readers of Redbook, one of Hearst's flagship publications, the app allows consumers to browse and shop from a single location as well as receive advice about fashion, beauty and product purchases. >>

Monday, August 09, 2010

SMBs rely on free delivery for online orders

A new study commissioned by office supplies giant Staples found that almost half of small businesses that shop online could not operate if they were unable to have those orders delivered free of charge. >>

Friday, August 06, 2010

5 minutes to a new campaign with Turn's new platform

A newly released platform from Turn allows marketers to quickly take advantage of new trends and buzz in the online world by releasing campaigns in five minutes or less. The Turn Media Platform v2.5 promises to streamline the campaign launching steps so that ads are released in a more timely manner. >>

Wednesday, August 04, 2010

Women, particularly moms, are shopping online from work

Even being at work can't stop women from shopping. According to new research from AOL Advertising with OTX, plenty of women manage to slip in a bit of retail therapy while sat at their desk, particularly on Fridays. >>

Tuesday, August 03, 2010

Hearst taps metaio for augmented reality shopping channel

Over the past six months, augmented reality has become a buzzword of sorts for online marketers. Rather than only allowing a consumer to engage with an ad, augmented reality makes the consumer part of the ad by using facial recognition cues, video or other rich media. The partnership between Hearst Magazines Digital Media and metaio integrates shopping into the augmented reality experience. >>

Tuesday, August 03, 2010

Report: Digital coupons now topping printed

In the last year, according to a new report from Coupons.com, digital coupons have grown 100% as free-standing inserts (i.e. coupons from newspapers) have increased only about 8%. Quite the difference, especially coupled with information that more than $1 billion in digital coupons have been downloaded or directly loaded to a store loyalty card in the same time period. >>

Monday, August 02, 2010

Travelers display low tolerance for mobile app, website glitches

Mobile applications and websites are changing the way in which consumers interact with travel companies. But, while consumers are increasingly reliant on them, their tolerance for glitches is very low, found a new survey in the U.S. from PhoCusWright. >>

Monday, August 02, 2010

Top 3 social shopping tips from ThisNext

A recent report from the e-Tailing Group found that half of online shoppers want personalized information and three-quarters make additional purchases when given personalized recommendations. For etailers this is good news. But only if the etailer is ready to take advantage. Here are three tips from ThisNext's CEO Matt Edelman on how to improve sales through social shopping. >>

Monday, August 02, 2010

New Google AdWords format for maps guides mobile users to your door

Google has developed yet another way for businesses to drive traffic to their bricks-and-mortar stores and websites. A new AdWords location extension has been released that geo-targets mobile display ads to both the iPhone and Android phones. >>

Monday, August 02, 2010

Report: Marketers adopting new targeting options

With the number of advertisers in the online space and the number of publisher/content options it is no wonder that audience targeting is taking off like never before. A recent survey from AudienceScience indicates that more than three-quarters of marketers are now employing some type of targeting - good news for them and good news for the consumers being targeted. >>

Monday, August 02, 2010

Multi-channel habits of London, New York shoppers compared

A new study looks at the shopping habits of store-goers in two of the world's major shopping destinations to discover what role the Internet played in their offline experience. The results show just how drastically consumers have changed their behavior over the last few years. >>

Sunday, August 01, 2010

gWallet guarantees results - with cash

gWallet is issuing a challenge to publishers: try their platform and if you don't see increased revenue, gWallet will pay - you! To the tune of $20,000. The challenge runs from August 1, 2010 through August 31, 2010 and is open to social gaming premium publishers. >>

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