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BizReport : Ecommerce


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Friday, April 22, 2011

Are paywalls the answer to online publishing?

Publishers began erecting paywalls for their online content several years ago, but as print circulation has decreased more paywalls have gone up. So far these paywalls aren't saving the newspaper industry, but in 2010 when paywalls were rejuvenated by some of the big publishers, people began taking note. Are paywalls the answer for publishers? >>

Friday, April 22, 2011

Platform releases may give small, local businesses more control

Small businesses are always looking for ways to make their brands better and their jobs simpler. This week, two new platforms launched which may do exactly that. First, a platform which makes buying local ads on premium websites, and a hub which allows for media buys across social networks in a single purchase. >>

Wednesday, April 20, 2011

How game developer used QR Codes to drive engagement

Think QR codes are only for ecommerce brands and websites? Think again. Although QR codes are the most likely candidates for driving traffic and interest in ecommerce, there are other ways to utilize them. THQ's Homefront incorporated QR codes to drive engagement and push customer experience to a higher level. The result? Read on for more details. >>

Tuesday, April 19, 2011

Do rising gas prices drive consumers online?

Many believe that higher gas prices will drive consumers online and push up online sales. But comScore warns that this isn't always the case and the price at the pump could actually curb online shopping. >>

Tuesday, April 19, 2011

High street stores will evolve into showrooms

A recent report from Verdict Research suggests retailers that remain trading on the high street will need to offer a very different shopping experience to future shoppers as mobile and Internet spending rises. >>

Monday, April 18, 2011

Teliris, Fuzebox partnership offers conferencing options

Online conferencing, demonstrations and meetings have become big business in the last three years. Brands and marketers can participate in virtual conferences or have employees in different offices share information or collaborate on projects without being in the same room. This save travel costs and time. Online conferences can also help brands build a more user-friendly presence online by being available to consumers in real time. >>

Friday, April 15, 2011

3 Questions with FastPay's Jed Simon

A new finance startup is making waves in the online space by using invoices and ad receivables to underwrite financing. I recently had the chance to chat with FastPay's CEO and Founder about the importance of alternative funding in today's online climate. >>

Friday, April 15, 2011

How to use promotions to re-engage cart abandoners

Think you've completely lost out on a sale because a shopper abandoned the cart at checkout or a little before? Think again. New research shows that those consumers are likely comparing prices and will return. The key is to engage them as quickly as possible post-abandon. They key? A promotion. >>

Wednesday, April 13, 2011

Online shoppers to outspend offline shoppers this Easter

Online shoppers will spend 72% more than their offline counterparts on Easter-related items this year, according to a new study conducted by the National Retail Federation for BIGresearch, although overall spending won't increase past pre-recession levels. >>

Wednesday, April 13, 2011

How brands can capitalize on gaming trends

Think there is nothing you can do with game-type marketing because you aren't a gaming brand? Think again. One expert is seeing how non-gaming brands are capitalizing on the gaming trend by utilizing some simple gaming concepts. Here is how it works. >>

Wednesday, April 13, 2011

24% of consumers turned off after two negative online reviews

Nowadays very few consumers don't consult the Internet while researching products and services, found a new Lightspeed Research study, with online reviews playing a vital role. >>

Tuesday, April 12, 2011

Tynt release may identify campaign shortcomings

Two new releases from online advertising hub Tynt may help brands and advertisers identify where campaigns are falling short and quickly make changes. The suite of tools leverages Tynt's 1.5 billion worldwide user graph to measure online and offline advertising to determine how consumers are engaging. >>

Tuesday, April 12, 2011

Online shopping saves British shoppers over 6,000 miles per year

Given the choice around a third of UK consumers would prefer to shop online rather than wander around high street stores, according to new research from the Payments Council, saving them shoe-leather and over 6,000 miles of travel. >>

Tuesday, April 12, 2011

ADCENTRICITY launches behavioral targeting option

Basing advertising targets on past behaviors have proven to be lucrative for many brands. This behavioral targeting is the basis of a new solution from ADCENTRICITY called Consumer Sync. The new platform offers behavioral targeting for ad agencies and brands in the Digital Out Of Home (DOOH) space. >>

Monday, April 11, 2011

What audience data can do for you

Recently PubMatic launched a new on demand service for audience data, serving these bits of information in real time. Audience Data on Demand works by connecting publishers with third part audience data to better engage these consumers. >>

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