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BizReport : Ecommerce


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Tuesday, March 24, 2009

Survey: British shoppers to spend more online this Christmas

It's never too soon to start contemplating Christmas, and where better to start than looking at some online spend predictions for the coming year. A recent survey from British e-business consultancy Logan Tod is forecasting that consumers in the U.K. plan to increase their online shopping this year. >>

Tuesday, March 24, 2009

ActiveAds launched by ValueClick

Online advertising company ValueClick has launched a new set of banner ads which could make it simpler for marketers to quickly adjust campaigns for better targeting. Called ActiveAds, the banner ad units allow marketers to target consumers based on a variety of different viewer data. >>

Monday, March 23, 2009

Report: Three R's influence online shoppers

School children may learn more than their 'Three R's' - Read, wRiting and aRithmethic - these days but the Three R's are still influencing online shoppers. According to a new report from Bazaarvoice and JupiterResearch online Ratings, Recommendations and Reviews continue to greatly influence the buying decisions of online shoppers. >>

Monday, March 23, 2009

Google Checkout rolls out subscription beta

Google Checkout has added a new feature that will allow merchants to charge buyers on a regular, recurring basis without the consumer having to do a thing. >>

Friday, March 20, 2009

Google AdWords introduces new coupon template

The use of coupons usually rises in times of financial hardship and while stores have seen their usage rise, online is seeing its fair share, too. Now Google is bringing coupon-style creative to AdWords templates. >>

Wednesday, March 18, 2009

The Economist: Quantity of product reviews matters

How many product reviews does it take before sales conversion rates rise? That's the question The Economist answers in its latest technology quarterly review. >>

Monday, March 16, 2009 releases top couponing items

Although the economy in the US seems to be in the beginning stages of a bounce-back, consumers are still frugally looking for the best deals - especially online shoppers. From special 'deal days' to looking for the best coupons, consumers are scouring the Internet to find good deals and giving etaiilers another chance to engage them and win over new shoppers. >>

Tuesday, March 10, 2009

ChangeWave: Downward trend in consumer spending continues

The latest ChangeWave survey indicates the worst spending outlook in the history of the firm's tracking, forecasting a grim outlook for the foreseeable future in the U.S. >>

Sunday, March 08, 2009

More Americans wearing green, not spending green, on St Patrick's Day

A recent survey from the National Retail Federation will have retailers that are preparing for St Patrick's Day searching high and low for a four leaf clover. >>

Saturday, March 07, 2009

Reluctant shoppers swayed by peer-generated content

Consumers are tightening the grip on their wallets, but a recent survey by Jupiter Research for Bazaarvoice and richrelevance found that all is not lost for online retailers and manufacturers if they concentrate on providing consumers with the tools and information they need to make a purchase decision. >>

Friday, March 06, 2009

Weather Underground, Dapper partner for targeted ads

Forget behavior, demographic or contextual targeting. A new solution from Weather Underground and Dapper will target ads to consumers based on the weather. This type of geographic targeting could be an interesting opportunity for local marketers. >>

Friday, March 06, 2009

Taleee gives etailers real-time consumer opinions

Ever wonder what consumers think of a specific product? Do you need more than one or two consumer opinions to make a decision? Consumer opinion hub Taleee could help by giving etailers and online marketers access to customer satisfaction ratings. >>

Thursday, March 05, 2009

Product videos gain popularity among consumers and retailers

Product videos are increasingly being used by online retailers and, according to recent research, many plan to implement this most engaging and evolving marketing tool over the coming year. >>

Thursday, March 05, 2009

Fetchback: 53% conversion rate increase with retargeting

Online ad company FetchBack has developed a better way of capturing the attention of consumers who have visited but not purchased from an ecommerce site: keyword retargeting. This week the company launched their keyword retargeting tool which displays ads based on the webpages consumers' visited while on-site. >>

Tuesday, March 03, 2009

British e-tailers inconsistent with site accessibility

Many e-commerce websites in the U.K. have improved accessibility, found Webcredible's follow-up to last year's report, but some are doing worse than last year. >>

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