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BizReport : Ecommerce

Ecommerce

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Thursday, July 16, 2009

Burst Media, Anchor Intelligence partner against click fraud

A new partnership between two big names in the online marketplace should give both publishers and marketers a bit more peace of mind. This week Anchor Intelligence partnered with advertising representative Burst Media to fight click fraud. The partnership gives Burst members better access to site traffic quality and offers advertisers improved ad performance. >>

Wednesday, July 15, 2009

Forecast: Search only ad space to increase in '09

In an updated forecast, Interpublic is now predicting that online search marketing will be the only ad category to expand by year's end. According to the forecast the online search spend will increase by just over 3% by the end of 2009. >>

Wednesday, July 15, 2009

Report: Local marketers hitting the social web

When it comes to the social marketplace, local businesses appear to be jumping in quickly. According to a new report from Borrell Associates, local businesses account for about 20% of the ad spend in the social marketplace. >>

Tuesday, July 14, 2009

Study: Price more important than loyalty

Brand marketers banking on brand loyalty to keep the bottom line in the black may be banking too much. According to a recent Epsilon/ICOM study, cost is outweighing the loyalty factor for many consumers. With the economy still on uncertain footing, consumers are clipping coupons and shopping for bargains - not their favorite brands, the study confirms. >>

Tuesday, July 14, 2009

Eyewonder launches PageMorph

A new ad format is out there and it's likely to catch consumers' eyes - ready or not. Called PageMorph, the new advertising unit is the latest from interactive ad technology company Eyewonder. It virtually takes over the webpage. >>

Thursday, July 09, 2009

Report: Retargeted ads bring consumers back on-site

If you're looking for more conversions, consider re-engaging consumers who have abandoned their shopping carts and/or left your site after following an ad link. According to ad retargeter Fetchback, almost 50% of consumers return to a website within an hour after being served a retargeted ad. >>

Thursday, July 09, 2009

Forecast: Online ad spend shows double-digit growth

Consumers may still be pinching pennies, but it appears that more marketers are turning to the Internet to reach them. According to a new quarterly forecast from Publicis ZenithOptimedia Group, online ad spending is expected to increase just over 10% this year. The new forecast revamps a similar forecast from April, when experts predicted the spend would increase by just over 8%. >>

Thursday, July 09, 2009

Nielsen: Personal recommendations 'most trusted'

Forget anonymous product reviews, what today's consumer really wants is a personal recommendation, preferably from a trusted friend. According to a new report from Nielsen Online, personal recommendations are the most trusted form of advertising around the world. >>

Tuesday, July 07, 2009

Profile of a renter

Renters. They're typically young, on their own for the first time and earning very little money. So marketers should avoid them, right? Wrong. A new whitepaper from Rent.com, the number one internet listing service for rental properties indicates that the profile of a renter is changing - and is likely a profile that marketers will want to target. >>

Monday, July 06, 2009

OPA: Display ads still engage consumers

If you're looking to engage online consumers, the old standby - display ads - may be your best bet. According to a recent report from the Online Publishers Association (OPA) display ads caused consumers to be more engaged with site content and pushed more ecommerce decisions. >>

Friday, July 03, 2009

ExactTarget: Get email addresses while consumers shop

Think it doesn't matter at what point you receive a consumer's email address? Think again. A new report from ExactTarget, the Email Marketers Club and the Center for Media Design at Ball State University says collecting an email address at the right time is crucial to building customer loyalty. >>

Friday, July 03, 2009

A new use for online ads: Calculations

If you've ever wondered just what a rich media ad can do for your company than a simple display ad cannot, look no more. Online ad company Dapper has created an interesting ad for Prudential Real Estate that allows consumers to figure out how much home they can afford based on their monthly rent. >>

Thursday, July 02, 2009

EA offers gaming ad advice

If you've wondered about in-game advertising or other forms on video game advertising, but weren't sure where to start, Electronic Arts (EA), one of the largest video game producers out there, could help. This week, the gaming center created a kind of 'help desk' to assist marketers figure out where and how to start. >>

Thursday, July 02, 2009

Jivox adds map-targeting and creation tools to ad suite

Online video advertising company Jivox is adding new services to their suite of video ad tools. With the new offerings local marketers can use map-based geographical targeting, ad creation templates and a new subscription plan to ease the cost of video advertising. >>

Wednesday, July 01, 2009

MerchantCircle offers city-centric coupons

Want a bit more return on your next coupon campaign? Why not focus on specific geographic regions or even on your own town? A new offering from MerchantCircle helps marketers offer city-specific coupons through Twitter feeds. >>

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