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BizReport : Ecommerce

Ecommerce

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Tuesday, May 01, 2012

CPG Booster to help reach right audience, right time

A new release from Rocket Fuel could be the tool CPG brands are looking for. Called CPG Booster, it helps optimize ad efforts across the web - including mobile, social and video options - to improve sales, brand awareness and purchase intent. >>

Tuesday, May 01, 2012

How personalization can improve ecommerce

ChoiceStream CONNECT learns from shoppers behavior and uses that information to guide shoppers to the right recommendations, products and other information on etailers' sites. This type of personalization is changing not only the way people shop but the way etailers organize and create their websites. >>

Tuesday, May 01, 2012

Brands: Are you having the why-change conversation? You should.

A recent survey from Corporate Visions found more than half of brand respondents aren't ready for virtual conversations about their products or services. Not because of a lack of information but because most of the aids for this type of conversation hasn't been created for an online environment. >>

Tuesday, May 01, 2012

Kindle setting Amazon sales on fire

Amazon's Kindle is certainly firing up the online retailer's sales, according to new sales figures released this week. >>

Friday, April 27, 2012

First-time Apple buyers skip iPod for iPad

Once upon a time first-time Apple buyers got in on the iPod level. Research by the NPD Group reveals that today it's the iPad that first-time Apple users are buying. >>

Thursday, April 26, 2012

10 habits of global online shoppers

A new study from WorldPay identifies the online shopping habits of consumers across 15 countries and reveals how and where they shop plus the increasing role of mobile in their shopping activities. >>

Wednesday, April 25, 2012

Competition to pair software/tech entrepreneurs with mentors

Aspiring entrepreneurs, take heart. LaunchHouse is taking applications for a 12 week program leading up to the LaunchHouse Accelerator program - in which entrepreneurs and aspiring entrepreneurs are matched with mentors to build business models and attract funding. >>

Tuesday, April 24, 2012

Acquistions to change how travel customers, mobile shoppers embrace content

Two pieces of acquisition news and one ecommerce release could change the way travelling and mobile consumers embrace content and information. >>

Tuesday, April 24, 2012

Manta: SMBs continue struggling against economic woes

For the general public, it may seem as if the 2008 recession has finally passed by. But for small businesses, the pinch is still being felt. That, according to a new survey from Manta. In the survey more than half of SMB respondents said their access to credit or loans is worse now than in 2011, and most (80%) have had no new hires so far in 2012. >>

Tuesday, April 24, 2012

Report: Metrics a priority and struggle for merchants

With the availability of social media and a dearth of metrics firms to measure campaigns it should be simple to turn a profit online, right? Not so finds a new report from Baynote. While campaign analytics are a priority for merchants, the report notes metrics are also a big struggle for most e-tailers. >>

Tuesday, April 24, 2012

UK's busiest online retailers have the fastest loading websites

Britain's leading online retailers are widening the gap in terms of web performance with the busiest also being the fastest, reveals new research from the NCC Group. Meanwhile, Strangeloop's findings suggest engaging content trumps the need for speed. >>

Tuesday, April 24, 2012

IMRG: UK mobile shopping up 254% YoY

The latest data from the IMRG Capgemini e-Retail Sales Index shows healthy growth in UK ecommerce in March and a growing mobile channel. >>

Monday, April 23, 2012

Top 3 tips to integrate social with ecommerce

With shoppers spending more time looking for and sharing retailer information through their social networks, brands are rapidly adopting a social commerce model. But more is needed than links to a storefront. >>

Monday, April 23, 2012

70% of brands rely on discounting to drive direct purchases

Despite the risk of cannibalizing existing sales channels, brands are pushing ahead with investments to sell direct to the public, according to recent research by ecommerce trading solutions firm eCommera. But are they relying too heavily on discounting? >>

Friday, April 20, 2012

Web performance leaves tablet users disappointed

Retailers that fail to recognize and leverage the rising popularity of tablets are missing out on sales, according to new research from technology performance firm Compuware. >>

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