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BizReport : Ecommerce


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Tuesday, August 02, 2011

Research: Direct mail effective driver of website traffic

Did you know that one of the most effective ways of driving traffic to your website isn't necessarily via a digital inbox but the physical one at the end of a driveway? New research in the UK from loyalty and database marketing firm GI Insight reveals all. >>

Tuesday, August 02, 2011

Accenture: Half of BTS shoppers won't go online

A new prediction may push online retailers into a more active back-to-school (BTS) campaign mode. According to new data from Accenture, about half of BTS shoppers say they won't shop online at all this season, which means etailers really need to engage those who do shop online. >>

Monday, August 01, 2011

Social sign-in? Facebook preferred

Facebook may be the largest global social network, but when it comes to creating social profiles for websites, Facebook is just one of many social identities that consumers are using. According to new data from Janrain, Facebook information is the most used for social sign-in, but it isn't winning the race by a large margin. >>

Monday, August 01, 2011

KPMG/Synovate retail health index shows return to recession in UK

The KPMG/Synovate Retail Think Tank's (RTT) Retail Health Index fell by one point in Q2 2011 for the second time in a row signaling the reverse of 2010's 'mini' revival' and a return to recession. >>

Monday, August 01, 2011

Study: Online shoppers to spend more than offline for back to school

August has arrived and over the next few weeks we'll all see more shoppers in stores, picking up everything from notebook paper to new shoes. But a new report from BIGresearch and finds that consumers shopping online will spend more than those shopping in brick-and-mortar stores. In all, the back to school spend is expected to reach $68 billion in the US, with two in five shoppers beginning their spend at least three weeks prior to the first day. >>

Thursday, July 28, 2011

Groupon users 'stingy' say participating merchants

Despite nearly two-thirds of merchants making a profit from their Groupon deals campaign, half (49%) won't bother with the channel again, according to a survey by UK-based copywriting boutique Cooper Murphy. >>

Wednesday, July 27, 2011

Study: Mobile consumers making plans on the go

It's no secret that mobile consumers are primarily logging on to the Web from outside locations - in a car, on a sidewalk, in a mall. But, did you know that mobile consumers aren't just day-to-day traveling? A new report from Mojiva finds that mobile consumers are twice as likely to make travel vacation plans as non-mobile consumers. >>

Wednesday, July 27, 2011

How etailers can capitalize this holiday season

With the holiday shopping season just around the corner, many etailers are already planning how to better engage consumers. In 2010 online shoppers spent more than $34 billion during Q4; this year that number could be surpassed with some savvy moves. What trends should etailers take advantage of? >>

Tuesday, July 26, 2011

Reports: Online shoppers influenced by social

The Quarterly Digital Intelligence Briefing (Q2 2011) from Adobe and Econsultancy finds that 90% of marketers place value on traffic volume - the more people coming to their websites from social media the better, they believe. However only about one-third are actually measuring the traffic volume online while nearly 60% measure mobile traffic volume. Is that a disconnect? >>

Monday, July 25, 2011

Platform takes group couponing to the mom

Consumers are logging on to group couponing and daily deals sites in huge numbers, but that growth in businesses isn't helping many of the businesses offering coupons. Rather than creating a loyal new client base, many are getting 'one-offs' - consumers coming in for the deal and never returning. A new site is hoping to change that by getting local moms on board with local businesses. >>

Monday, July 25, 2011

NRF: Economy forces parents to restrain BTS spending

The NRF's 2011 Back-to-School survey is out and it reveals that parents will be scouring bedroom closets and desks to take stock of what their children already have before making any purchase decisions. >>

Friday, July 22, 2011

Placecast releases self-serve ecommerce alert

Placecast has released a shopping tool that may help small businesses better connect with mobile shoppers. Called ShopAlerts Self-Serve, the tool gives smaller merchants the ability to launch mobile promotions. The ShopAlerts platform sends mobile messages to shoppers when they enter or near a shop they've opted into. >>

Thursday, July 21, 2011

How personalization can work in the anonymous online space

As ad personalization gets more buzz marketers are increasingly trying to personalize everything from email messages to tweets. Many, unfortunately, choose the simple way - a name. That isn't how good personalization works, according to one expert. Without further ado, his tips for good web personalization. >>

Thursday, July 21, 2011

How to engage shoppers in-store through mobile

Consumers are changing their shopping habits. From shopping more often online to utilizing QR scanners in-store to get coupons and other discounts, it is rare that today's shopper is 'alone' in the process. How can brands engage these mobile shoppers in-store? >>

Thursday, July 21, 2011

Wantsa addition says 'Let's Make A Deal, Merchants'

Consumers are looking for deals. They're signing up with sites like LivingSocial and Groupon daily and that is leaving retail brands looking for ways to engage them without breaking the bank. A new offering from Wantsa might help by helping brands make a deal for their daily deal offerings. >>

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