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BizReport : Ecommerce


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Wednesday, December 16, 2009

Pimp your product images for increased sales

Clear and detailed product images are essential, often they can convey more about a product that words ever can. Make sure your products images are working as hard as they can by following some simple advice. >>

Tuesday, December 15, 2009

VideoEgg, comScore partner for rich media insight

A new partnership between metrics firm comScore and brand engagement advertising network VideoEgg should help CPG brands maximize the effectiveness of rich media campaigns. The new VideoEgg ROI platform helps these marketers connect online advertising exposure with retail purchases; by connecting these two important features marketers will know what type of changes need to be made throughout the life of an ad campaign. >>

Tuesday, December 15, 2009

Internet Marketing 101: Why marketers must understand economics

Although online shopping is hotter than ever for 2009, many shoppers have taken into account changes with their credit card companies as they search for good buys, the shrinking job market and other factors. According to a new comScore report issuer changes to credit cards have caused consumers to either spend less or not at all with certain credit card companies, impacting the online marketplace as a whole. >>

Monday, December 14, 2009

comScore: $20 billion in ecommerce so far

The holiday shopping season continues chugging forward and etailers continue to reap the benefits. According to the latest numbers from metrics firm comScore the online holiday spend is nearly $20 billion with almost two full shopping weeks until the big day. So far this holiday season ecommerce has grown by 4%. >>

Friday, December 11, 2009

Google: 64% of consumers yet to complete holiday shopping

It may only be a matter of days until Christmas, but a large percentage of consumers have yet to complete their holiday shopping, according to new data from the Google/OTX Consumer Pulse Check survey. >>

Friday, December 11, 2009

SheSpeaks: Social media strong driver of purchase behavior among women

SheSpeaks' latest Social Media Study has been released and it shows that almost 90% of women are using popular social networks. Of interest to marketers will be their figures showing how social media is becoming a strong driver of purchase behavior. >>

Friday, December 11, 2009

$16 billion spent during holidays - so far

Etailers may not be making huge bank so far this holiday shopping season, but they are reaping some larger than expected rewards. According to metrics firm comScore just over $16 billion has been spent online and that is only for the first 36 days of the famously busy November/December shopping season. More importantly, more links in the chain of social spending are being formed each day. >>

Thursday, December 10, 2009

Brits prefer websites with fast load times

With 10% to 15% of total retail sales in Britain coming from Internet sales, and more than two-thirds of British shoppers planning to spend $360 of their Christmas shopping budget online, retailers can ill afford to get the basics, such as website load speed, wrong. >>

Thursday, December 10, 2009

Mobile coupons embraced by luxury brands

It seems mobile is transforming coupons from embarrassing paper secrets, shiftily passed to retailers in the hope no-one noticed, into in-demand marketing tools that even luxury brands are embracing. >>

Wednesday, December 09, 2009

Two execs predict 2010 trends

Just a few weeks left before 2010 is officially the New Year. What can you marketers expect to improve? To continue to be sluggish? Two executives with Cross MediaWorks tell BizReport that the year should bring increased ad revenues and more content. >>

Tuesday, December 08, 2009

E-circulars give real-time deals to online consumers

Online news community Topix is partnering with product search leader Krillion to launch e-circulars within its news community. This will give consumers real-time information on shopping deals and in-stock product notices for their local etailers and marketers as well as give local retailers a hyper-local advertising hub. >>

Tuesday, December 08, 2009

BlueKai launch offers shopping profiles

A new offering from data exchange BlueKai will give advertisers access to shopper profiles. This is the first analytics offers from the exchange and will allow marketers to determine how to engage consumers based on shopping patterns and audience surveys. >>

Monday, December 07, 2009

InXpo, Storia Works partner for virtual events platform

Marketers and brands in the Asia-Pacific region have a new place to begin a product launch, seminar or employee training event. Virtual events provider InXpo and virtual events producer Storia Works have partnered on a platform which will help brand marketers connect to and educate the consumer base on product launches, customer service and employee training. >>

Monday, December 07, 2009

Holiday spend continues to be strong

With just under three weeks until the fat man slides down chimneys around the world, holiday shoppers continue hurrying to beat Santa to the punch. According to the latest numbers from metrics firm comScore the total holiday spend is up about 4% year over year, with shoppers spending just over $15.2 billion so far. >>

Friday, December 04, 2009

How social networks may improve the holiday spend

It is no secret that social networks are very quickly changing how consumers interact with both online content and other online consumers. Friendships are being made or rekindled and families are finding new ways to stay in touch. Businesses have also caught on and many brands are now in the social space to engage with consumers. According to a new Experian/Hitwise report the social space may have a larger impact on the 2009 holiday season that originally thought. >>

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