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BizReport : Ecommerce


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Monday, January 03, 2011

Forecast: 10% growth in online ad revenue this year

2011 is here and it looks to be a decent year for online marketers. According to S&P Equity Research, online ad revenue will increase by about 10% this year, that should push ad revenue to just over $28 billion in 2011. >>

Friday, December 31, 2010

How content aggregation can improve your website

In the world of the web, consumers want content. Not just pretty pictures. Not just company bylines, advertising or bland product information. They want content. How are other people using products? What do other consumers find interesting? Fun? Annoying? In 2011, creating and aggregating content is one more way to drive traffic and engage consumers. Here's how. >>

Friday, December 31, 2010

How to get more from slow January/February sales

With the 2010 holiday season over, merchants are wondering how to bring those consumers back into online stores in January and February - two of the slowest retail months. The key? Giving the consumer the right message at the right time, according to one expert, and that means targeting and retargeting the messages. >>

Thursday, December 30, 2010

2010 holidays end with record $30.8 billion spent online

If the first half of 2010 wasn't a banner year for ecommerce, the last half of the year - specifically the final eight weeks of Q4 - were. New research from comScore finds that consumers spent $30.8 billion online between November 1 and December 26, 2010, a record for online spending. >>

Thursday, December 30, 2010

2010 holidays pin social to shopping

A recent Tealeaf report shows merchants heading into 2011 just how important social channels are to their online business. According to the Tealeaf Online Shopping Social Media Buzz Report, social conversations (via Twitter) increased more than 200% on both Black Friday and Cyber Monday as consumers checked out online deals and shared information. >>

Thursday, December 30, 2010

Optify offers quick global campaign launch

From monitoring the impact of a campaign on organic search to tracking conversion rates, today's online merchant needs to be in the know. That means real-time information. SaaS provider Optify has upgraded their platform to give marketers more insight into campaigns from search to display on an international level. >>

Wednesday, December 29, 2010

How to translate your products for a global consumer base

In just a few days 2011 will be here and 2010 will be history. Before that happens there is still time to prepare for a global expansion - it begins with translation. Claude Walton, Director of Product Marketing with SDL Language Weaver believes translation will be increasingly important in 2011 as the global economy rebounds and non-English speaking consumers head online. >>

Tuesday, December 28, 2010

Why online translation will be important in 2011

Heading into the New Year, online marketers are wondering the best track to take to engage an multi-national, multi-lingual audience. As the global economy rebounds, many experts are encouraging brands and businesses to look to a global audience rather than relying only on a local or regional buying public. Before going global, however, brands need to consider the ramifications - which begin at the language barrier. >>

Tuesday, December 28, 2010

Is barcode scanning going mainstream?

If a new poll, conducted via Twitter by Scanbuy, is on-target then yes, Virginia, there is a Santa Clause and he just might have been mobile barcode scanning on his trip around the world last week. Santa barcode scanning? With 57% of consumers saying they've used a barcode scanner, it's definitely possible the jolly old elf did, too, and that takes scanning at least near the mainstream. >>

Monday, December 27, 2010

How etailers can improve advertising in 2011

Heading in to 2011, marketers should be thinking more about personalization and less about generic, mass mailings. Sound like a statement that should have been made five years ago? Actually, it was a five-year-ago statement, but many marketers are still banking on generic and general rather than focusing on more targeted, personalized communication. And that could be a death knell in 2011 according to one expert. >>

Thursday, December 23, 2010

Customer satisfaction with U.K. online retailers rises, but only just

The gap in customer satisfaction between the U.K.'s largest and smallest online retailers is widening, according to new research from ForeSee Results, and overall customer satisfaction has slowed. >>

Thursday, December 23, 2010

Ecomm spend pushes past $28 billion

Two days until Christmas and etailers are likely counting their green already. Why? Because consumers have turned up to spend online in 2010 like no other year. In fact, metrics firm comScore is reporting that the 2010 holiday spend has pushed past $28 billion for the first time ever. >>

Wednesday, December 22, 2010

Mobile shopping appealing but technology a barrier

As the number of smartphone-wielding consumers grows you would imagine that more are using their devices to shop. However, according to a study in the U.K. by YouGov on behalf of Callcredit Information Group, that's not necessarily the case. >>

Wednesday, December 22, 2010

Which electronics hold the most appeal for consumers

The Christmas holiday is just three days away and many etailers are wrapping up - no pun intended - the 2010 holiday season. But, don't move so quickly to get beyond Christmas and into 2011. According to one report, consumer electronics are hot tickets this season, but many kids and adults won't have electronics to open Christmas morning. >>

Tuesday, December 21, 2010

Online retailers in U.K. failing to follow up cart abandonment

The latest Email Benchmark Report from RedEye found that the U.K.'s top online retailers are particularly lax when it comes to following up on abandoned shopping carts. >>

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