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BizReport : Ecommerce


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Thursday, June 10, 2010

Forrester: Shopping cart abandonment here to stay

Even the most optimized of shopping cart processes won't stop shopping cart abandonment, found Forrester in recent research into the online shopping process. >>

Thursday, June 10, 2010

ExactTarget: Where consumers head after logging on is revealing

Studying where a consumer heads to online first thing in the morning can reveal their primary motivation for logging on, according to a new study from ExactTarget. >>

Wednesday, June 09, 2010

Marketers need to consider dynamics of multi-generational households

Around 49 million Americans lived in a multi-generational family household 2 years ago and partly due to the recession that number continues to grow. A new report from Luminosity Marketing introduces a new group of adult consumers adding to the multi-generational household boom - Boomerangers. >>

Wednesday, June 09, 2010

Digital River upgrades e-commerce solution

Running your etailing hub may be simplified with an upgraded Digital River interface. The global e-commerce solutions firm has enhanced its platform for etailers and online merchants to improve analytical tools and website optimization. The upgraded platform should help merchants launch, monitor and change new online campaigns. >>

Wednesday, June 09, 2010

Demandbase platform identifies, funnels online shoppers

A new application for merchants or customer service entities should help to funnel traffic to the appropriate vendors. From Demandbase, the platform first identifies who has logged on and then funnels that visitor to the appropriate assistance provider. For example, an existing business client would be funneled to an assistant who works with existing clients rather than an assistant who focuses on new clients. >>

Wednesday, June 09, 2010

Rising Tide Co-Op launches ASq video format

A new video advertising format offers consumers more choices in their ads. Called ASq, the format gives consumers the option of choosing one of three pre-roll video ads. Digital video ad platform Panache, along with the Publicis Groupe's VivaKi hub have partnered with other video pioneers to create and develop the ASq option. >>

Tuesday, June 08, 2010

Pente Group, PlaySpan partner for virtual currency hub

A new player in the virtual currency world launches this week. Pente Group and PlaySpan have partnered to create a branded virtual currency hub, a place where merchants, celebrities and brands can create a full service payment solution for virtual worlds, online games, social networks and digital goods. >>

Monday, June 07, 2010

The Art of the Daily Deal: 3 Tips for Small Businesses

Over the past year small business owners, whether retail sites or affiliates, have been inundated with information about social marketing. One aspect of the social space that marketers haven't capitalized on, at least thus far, is the daily deal. Social marketing combined with email marketing has made it simple to create a Daily Deal type offering to drive traffic, launch new products and drive conversions. >>

Wednesday, June 02, 2010

Three tips to choose the right celebrity for your brand

When it comes to scandals, consumers don't care. That is, as long as the scandal is related to the celebrity endorser and not the actual product. According to a recent AdWeek Media and Harris poll of more than 2,000 American consumers nearly three-quarters (74%) say their feelings about a brand do not change based on a celebrity scandal. >>

Tuesday, June 01, 2010

Which coupons work best on men?

Coupons now wield perhaps more power than ever over a consumer's retailer and brand selection and, while women are the prime users of coupons, there is a way to grab the attention of men. >>

Tuesday, June 01, 2010

Trends in couponing: Are you posed to take advantage?

When it comes to couponing too many marketers seem to still be stuck in the 1950s with their offers. Certainly $0.25 off offers are great, but today's consumers aren't just looking to save a few pennies from a roll of Bounty. They are looking for deals in all retail sectors and in their quest they may take a competitor's offer over yours unless you play your coupons right. Here are a few trends. >>

Tuesday, June 01, 2010

New platform connects marketers with affluent demographic

There is a fairly new demographic in the US and UK that many marketers are missing out on. Hispanic? No. African? No. Russian? Not so much. The South Asian demographic is huge in many ways, both in size and in spending potential. The problem is that many marketers aren't sure how to target or gain the trust of these savvy shoppers. Enter the new Samosa Digital, a vertical online ad network. >>

Monday, May 31, 2010

Kelkoo: Price main barrier to consumers going green

A recent report from the U.K. found that while sales of "green" products are set to double in Europe by 2015, many shoppers are being put off saving the planet by the high prices demanded. >>

Friday, May 28, 2010

Why do Facebook users "Like" brands and products?

Facebook users engage with companies and products on Facebook, joining their Fan Page and Groups. But why? The main reason behind this behavior is they want to show their friends which products and brands they support, according to marketing research firm Morpace. >>

Friday, May 28, 2010

Yahoo launches pull-over ad for holiday weekend

There is another new ad-unit on the hunt for consumers this holiday weekend. Macy's department stores have signed up to utilize Yahoo's new Smart Ad for a Memorial Day weekend campaign. In the US, Memorial Day is the kick-off to summer, although calendar doesn't reflect the summer season until June. Consumers flock to local beaches and ball games in droves, but many will also hit the mall for last minute essentials or to stock up on pre-summer deals. >>

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