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BizReport : Ecommerce

Ecommerce

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Friday, October 02, 2009

ClickForensics launches real-time measurement tool

If you want to know the difference between quality traffic and non-quality traffic, check out a new solution from ClickForensics. The metrics firm has launched a real-time audience quality measurement said to tell advertising networks and publishers what traffic is good. >>

Thursday, October 01, 2009

Nielsen: Upcoming holiday season festive but frugal

Nielsen is projecting an extremely modest rise in holiday sales this year as Americans keep one eye on the economy and the other on their purse strings. >>

Wednesday, September 30, 2009

MarkMonitor: Cybersquatting, Phishing a big problem for brands

When it comes to brand management, one of the most insidious problems is cybersquatting, especially for pharma-marketers. According to a recent MarkMonitor report there are more than 19,000 'cybersquatted' domains for the top six pharmaceutical brands. That is a 9% increase over 2008. >>

Tuesday, September 29, 2009

Personalizing messages: It's more than just a name

When it comes to today's consumer they are smart, savvy and know where to find bargains. The problem? Every day a new etailer or brand opens an online store. With the number of etailers already online it is no wonder that consumers don't always find exactly the right fit. Enter a new trend called personalization. >>

Tuesday, September 29, 2009

UpClick cuts payment processing fees for vendors

Online businesses know that to sell online they have to pay the price - payment processing fees. Whether selling software, books, memberships or games, etailers are used to fees cutting into their bottom lines. Enter UpClick, a platform which eliminates payment processing fees, freeing up part of etailers' limited budgets. >>

Monday, September 28, 2009

Catch working mothers on-the-go with mobile marketing

Their higher-than-average spend on mobile services and propensity for downloading content could see working mothers become the holy grail of mobile marketers, according to a new study from Scarborough Research and Arbitron. >>

Friday, September 25, 2009

Giant Realm releases macrostitial ad unit

There's a new advertising unit making waves in the online realm. Called 'Macrostitial', the ad unit from Giant Realm combines features from interstitial ad units and full-fledged websites, delivering a deeper engagement level. >>

Friday, September 25, 2009

Most brands are pushing engagement with social tools

It seems that brands are quickly catching on to the social networking trends. According to the recent "Community and Social Media Study" from the e-tailing group more than half of brands are using social media tools such as fan pages, customer reviews, blogs and viral videos. Nearly 75% of brands report they are accelerating their use of social media. >>

Thursday, September 24, 2009

Tokoni platform connect brands, consumers

To connect with today's consumer, marketers and brands need to do more than advertise. Two-way communication is what today's consumer wants and a new platform from community builder Tokoni helps brands to just that. >>

Thursday, September 24, 2009

Why you should consider a multi-platform approach

Search marketing produces high click through. Rich media delivers deeper engagement. Social marketing offers communication. When it comes to online marketing there are a plethora of options for reaching consumers, engaging them and creating conversions. But, using only one marketing platform could keep campaign ROI lower than using multiple platforms and pairing different types of advertising. >>

Thursday, September 24, 2009

Dotomi offers ad sequencing

When it comes to online purchases, its all about the offer. Marketers have known for some time that the right offer is the key to turning an online browser to an online purchaser. The problem, of course, is the offer. Online ad firm Dotomi has one solution: sequencing ads to consumers in the purchase cycle. >>

Wednesday, September 23, 2009

Online trumps traditional media in influencing travelers

Over half of U.S. adults took at least a two day trip in the last two years, yet under half used the Internet to research topics related to travel, according to new data released by Ad-ology Research. >>

Wednesday, September 23, 2009

Viewpoints Technology integrates community, ecommerce

If you're looking for another way to engage consumers with brand, consider integrating a community site with your existing ecommerce site. Too hard? A new platform from Viewpoints Technology helps brands integrate community with ecommerce so that consumers receive a more seamless user experience. >>

Wednesday, September 23, 2009

Panache launches Ad IQ for video publishers

Online video advertising may get a boost from a new offering from Panache. Called Ad IQ, the platform helps online video publishers push advertising ROI by offering deeper metrics. >>

Wednesday, September 23, 2009

ABA: Online banking in U.S. preferred method

Online banking has overtaken visiting a branch in person as the preferred method of dealing with day to day finances, according to a new study by the American Bankers Assocation (ABA). >>

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