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BizReport : Ecommerce

Ecommerce

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Wednesday, November 09, 2011

Zibaba release to integrate Facebook stores, ecommerce ads

The Zibaba platform allows merchants to optimize campaigns according to targeted groups, geography, daypart, conversions or social metrics (Likes, Fans, etc.). The offering is a first of its kind, integrating merchant Facebook pages with automated ad campaigns. >>

Tuesday, November 08, 2011

Two publisher services may help monetize content

Two new publisher services may help smaller publishers land larger advertising accounts and in turn helping their ad content appeal to a wider consumer base. From Crimtan, the Crimtan Select program helps small and medium sized publishers land accounts with larger brands. And from boxPAY, a mobile system to help publishers monetize mobile content. >>

Tuesday, November 08, 2011

SMBs: How to avoid bankruptcy

The statistics are gruesome: upwards of 80% of small businesses will fail. From that failure, some will escape with their credit scores in-tact and without huge financial burdens. But for most, a small business failure means bankruptcy and credit problems. Can you make your business bankruptcy-proof? >>

Monday, November 07, 2011

3 Questions with Sharing Spree

Over the past nine months, social commerce site Sharing Spree has seen incredible growth. Part of that is due to the consumer hunger for daily deals, but also because instead of reaping huge rewards as a company, this deal site gives back. As we move into the holiday season, Sharing Spree is one more way to engage with consumers looking for a gift - and a way to give back. >>

Monday, November 07, 2011

Why your social strategy needs more than a profile page

'Make a social profile.' That line has probably been repeated in advertising strategy sessions millions of times this year alone. But still too many brands are simply a branded social profile - they aren't offering the kind of information that will make their social page a destination for savvy, social shoppers. >>

Friday, November 04, 2011

Lexity offers some eBayers themed ads

A new offering from SaaS platform Lexity may boost sales this holiday season for merchants in eBay's ProStores system. Called Thematic Advertising, the offering enables merchants within ProStores, an eBay holding, more control over advertising goals. >>

Thursday, November 03, 2011

Digital gifts have "last minute" appeal

A new survey from Elastic Path reveals the rise of digital gift purchases and the top reasons why consumers opt to purchase them. >>

Thursday, November 03, 2011

Why brands need to know social networking moms

While men have traditionally been seen as the 'head of household', women have traditionally held the buying power. Sure, men earned the money, but women spent - buying everything from clothing and food to power tools and sporting goods. Now brands are more focused on moms than ever because moms are finding power in their position. >>

Thursday, November 03, 2011

New deal site opens category to online merchants

Just in time for the holiday rush, a new addition to the daily deal space - but this one may appeal to a mass audience. Rather than focusing on small, local businesses, the deals offered will include online merchants; to this point, daily deal websites like Groupon or LivingSocial have catered to local businesses hoping to increase foot traffic. >>

Thursday, November 03, 2011

Amazon makes Christmas sales prediction

Predictions for doomsday, earthquakes and raptures have flooded the press this year, but a prediction that's far more useful to retailers in the UK has been released by Amazon. >>

Wednesday, November 02, 2011

How local could lead holiday ROI even higher

Considering we haven't begun the initial 72-hour sprint into the holiday shopping season, it may seem a little soon for this next bit of advice: localizing ad efforts will help increase sales in the final 72 hours of the holiday shopping season. But, experts with MaxPoint Interactive believe localizing ads for the final 72 hours of the holiday shopping season will push more sales through the conversion funnel. Why? >>

Tuesday, November 01, 2011

Survey finds taking pets shopping important for some buyers

Pet care is one area that seems recession-proof for US brands and consumers. Despite cutbacks in nearly every other category, pets are still living high and sometimes higher on the...um...hog. Excuse the pun. For example, don't want to leave Fido or Fluffy at home on your run of errands? You aren't alone, and a new survey finds that, especially for small business owners, being pet-friendly can increase loyalty. Should your business embrace a pet-friendly attitude? >>

Monday, October 31, 2011

Study: Generics appeal to in-store searchers

When is the last time you were in a brick-and-mortar store, needed product information and ran home to search the Internet? More than three years? You aren't alone. These days in-store shopping questions are as likely to be asked online/through mobile devices than through home computers once a shopper returns home. And those questions are leading to more purchases indicates one report. >>

Monday, October 31, 2011

The surprising social shopping habits of men

In recent months the shopping habits of men compared to women have come under close scrutiny. The latest report to emerge reveals some surprising facts that contradict traditional beliefs about their shopping behavior. >>

Monday, October 31, 2011

PayPal/Capablue partnership enables online payments via TV

A new partnership between PayPal and video-on-demand agency Capablue will enable UK television viewers to make small online payments via their set. >>

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