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BizReport : Ecommerce


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Wednesday, August 08, 2012

How retailers can convert showroomers

The question is rampant amongst brick-and-mortar retailers: how do we combat showrooming? The simple answer, according to two experts, is not to stop showrooming but to change the way the retailer reacts to showroomers. In other words, its about figuring out what the showrooming shopper wants and offering a solution. >>

Tuesday, August 07, 2012

The benefits of showrooming

A lot has been said, negatively, about showrooming of late. First and foremost that it takes in-market consumers away from retailers and pushing them into another store. But some experts disagree, saying showrooming can benefit brands who are aware of the trend - and are willing to go a little farther for their customers. >>

Monday, August 06, 2012

How shoppers say they'll spend for school

The beginning of August in the US means back to school. One surprising trend in 2012 - more shoppers say they'll shop sales and generic brands this year than last year. While most back to school shoppers will lay out plenty of cash for clothing, accessories and supplies, the spend will likely be less because of those trends. >>

Friday, August 03, 2012

25% of shoppers in the UK say online delivery costs too high

While one quarter of shoppers in the UK think the cost of having online purchases delivered is too high, 4 in ten are prepared to pay extra for next day delivery, according to a new survey by Trimble, provider of advanced positioning solutions. >>

Thursday, August 02, 2012

How shoppers are using daily deals

Daily deals may not be attracting as much headline attention as a few years ago, but they are still capturing the attention of shoppers - and those shoppers aren't keeping the deals to themselves, it turns out. New data from Constant Contact and Chadwick Martin Bailey indicates shoppers are sharing deals and buying from unknown-to-them stores thanks to the deals. >>

Wednesday, August 01, 2012

80% of mothers in UK shop online every month

Eighty percent of mothers in the UK shop online for themselves and their children once or twice every month, reveals a new survey by flash sale website Casabu in association with Mumsnet, and almost half shop via smartphone. >>

Wednesday, August 01, 2012

Store brands creeping up the acceptance list

Coupons are hot, but store brands might be a little bit hotter for shoppers looking to save some coin. That according to new research which indicates a growing number of consumers are shopping with store brands in mind as a way to keep the quality of items up and to keep their costs down. >>

Monday, July 30, 2012

Greystripe: Mobile shoppers more valuable than in-store

While in-store shoppers are easier to 'see', when it comes to the value of shoppers new data from Greystripe indicates those unseen mobile shoppers may be more valuable to brands than those who aren't interacting through mobile. These shoppers, finds the report, are more likely to become product evangelists and are less influenced by price. >>

Monday, July 30, 2012

Report: .CO domains holding value

After two years it seems the .CO domains are holding value for businesses. New data from Sedo finds the value of sales across the .CO domains is just over $1.5 million and are the 9th more frequently sold Top Level Domain (TLD) at Sedo (2011). >>

Monday, July 30, 2012

Why sales teams may be too optimistic

New data out from Nimble Apps indicates B2B sales teams may be too optimistic when it comes to the sales funnel. According to the data it takes 22% longer for teams to 'win' a sale than has been thought to date, and that length of time can be problematic to businesses when it comes to forecasting sales. >>

Friday, July 27, 2012

It takes 7 times longer to shop for fashion today than in 2002

Ten years ago the shopping process to find and bag up an outfit took half a day. Today, consumers take almost three and a half days to complete the same process, thanks to mobile and Internet technology. >>

Friday, July 27, 2012

Marketfish release tracks conversions, targets leads

Two new products out from Marketfish may give brands more insight into how consumers are engaging - clicking, converting - with ads and should also offer insight into past purchasing. The Click Conversion Tracker evaluates email performance for brands while the Record Purchase tool allows users to 'rent' or 'purchase' specific sale records to increase lead quality. >>

Friday, July 27, 2012

Forrester: TagMan platform pushing 128% ROI increases

A new study out from Forrester shows how the TagMan platform is helping to push campaign ROI higher. TagMan's Tag Management System allows website owners to 'house' the tags used to deploy, manage and track marketing tags. The study found proper management of these tags can push campaign ROI more than 100% higher. >>

Friday, July 27, 2012

Earliest opening day for Harrods' Christmas World department

With just 150 days until Christmas and summer still evident for many in the northern hemisphere, what does one of the world's largest and most luxurious department stores do? It opens up the doors to its festive store. >>

Thursday, July 26, 2012

Smartphones to surpass feature phones by year's end

But you don't know anyone who is still operating on a feature phone? They are out there, but maybe not for long. According to new data from comScore almost half of feature phone owners who switched devices in April switched to a smartphone. Nearly 70% chose an Android device while 25% opted for an iPhone. >>

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