RSS feed Get our RSS feed

News by Topic


BizReport : Ecommerce

Ecommerce

... 163 164 165 166 167 ...
 

Tuesday, May 12, 2009

Report: Moms feel ignored by marketers

Mother's Day may have just passed and mom's may be basking in the glow of flowers, scented candles and silly cards, but many are also thinking about upcoming tasks: making dinner, dressing for school, laundry and trips to the grocery store. Some mom's are also ignoring marketing messages. >>

Saturday, May 09, 2009

Mobile phones turn into barcode scanners

New mobile phone barcode scanning technology has been released that will help further integrate the devices in to the sales and marketing loop and bring on- and offline media closer together. >>

Friday, May 08, 2009

Can social networks push more ecommerce traffic?

A recent study from Forrester Research and Shop.org indicates that more ecommerce hubs are beginning to push advertising budgets into the social space, but is this going to increase revenue? Millions of consumers are active social networkers and studies have shown that product reviews are integral in makes sales. But are consumers currently moving between social networks and ecommerce hubs? >>

Thursday, May 07, 2009

VideoEgg introduces attention metric

A new metric from VideoEgg could help marketers determine how interested consumers are in ads. Called AttentionRank, the new ad delivery methos identifies both when and where consumers are most receptive to a brand's advertising. >>

Wednesday, May 06, 2009

Coupons increasingly popular with younger consumers

There have been many reports out recently that seem to demonstrate the increasing use of coupons and the general consensus is that their use is up - whether on- or offline. >>

Wednesday, May 06, 2009

Are you tracking website abandonment? Few are.

In order in increase conversions and grow sales, online retailers need to know the reason why some consumers abandon their website, whether or not they visit a shopping-cart page. >>

Wednesday, May 06, 2009

RGM Group launches with plans to focus on affluent demographics

Luxury - focused marketers could get a boost from newly formed RGM Group. The online media firm launched with week with a focus on affluent consumers. The firm targets consumers with household incomes over $100,000 per year. >>

Wednesday, May 06, 2009

Alloy Media + Marketing adds tweens to expanded platform

Youth-focused media company Alloy Media + Marketing has expanded it's advertising network, focused on the tween market. Tweens are between the ages and 8 and 12. Alloy Media Network has added content and advertising network Tween.com to the portfolio, giving marketers a new hold on the younger marketplace. >>

Wednesday, May 06, 2009

Study: Too many advertising networks?

Advertising networks may be popping up all over the Internet, but according to the Third Annual Online Ad Network Study from Collective Media, this may not be a good thing. Researchers surveyed 500 online media decision makers and in the end more than 70% said there are now too many advertising networks muddying the online waters. >>

Tuesday, May 05, 2009

The display, pharmaceutical connection

Pharma marketers may want to invest a bit more time and effort into the display portion of their online advertising campaigns. According to a recent study from metrics firms comScore and Crossix, as well as Yahoo, online display ads are driving significant traffic to pharma marketers websites. >>

Monday, May 04, 2009

Localeze offers 'Confidence' score

Local marketers could get a boost from a new Localeze offering. The Localeze Confidence Score launched a few days ago taking up the position of 'more relevant' search results. The tool bases search results on queries from consumers looking for an online business listing. >>

Monday, May 04, 2009

BoldChat: Live chat fosters positive vibes among online shoppers

Over three-quarters of U.S. shoppers surveyed for BoldChat's research into the effectiveness of live chat technology said the most common reason for initiating the service was when experiencing problems during check-out. >>

Friday, May 01, 2009

Shop.org: What attracts consumers to a particular online retailer?

While online shoppers still rank price as a significant deciding factor when choosing which online retailer to buy from, a recent NRF and Shop.org study found that other elements also come into play. >>

Friday, May 01, 2009

Fetchback: Retargeting can outperform search

According to a new study from online ad retargeter Fetchback retargeting ads can increase campaign ROI up to 100% more than paid search. The study found that marketers using retargeted ads saw ROI increases anywhere from 74% to 112% over paid search campaigns. >>

Thursday, April 30, 2009

Study finds smartphone users engage with mobile web ads

A recent study into the usage patterns of smartphone users in the U.S. found that their devices were increasingly being absorbed into the very fabric of their day to day lives and that these users were taking action on mobile web ads. >>

... 163 164 165 166 167 ...