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BizReport : Ecommerce

Ecommerce

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Wednesday, August 25, 2010

Report: SMBs utilizing more media

Not only are small businesses moving online, but they are consuming and relying on more media in the online space to engage consumers. A new report from BIA/Kelsey finds that, on average, small- to medium-sized businesses are using 6.5 different media for advertising and promotion. >>

Tuesday, August 24, 2010

Can brands benefit from swapping sites?

In the ecommerce space consumers seem to just keep logging on to shop, research products and make recommendations. But there is a new trend in the ecommerce space: that of swapping and, perhaps surprisingly, there is a benefit to brands in the swapping-shopping space. >>

Monday, August 23, 2010

More millionaires made as British SMBs thrive on eBay

Over the last 12 months the number of businesses turning over more than £1m will almost double, according to eBay's director of SMEs, with some experiencing growth in turnover of over 300%. >>

Monday, August 23, 2010

5 ways to establish trust online

Establishing trust and credibility online is harder than via face to face interactions. It is, therefore, important that an online retailer's website is built to create a good impression and nurture trust. >>

Monday, August 23, 2010

Report: Consumers react to seals of approval

Have you ever wondered if the seal of approval is a worth-while investment? A new report indicates that an online seal of approval helped one business increase revenue by 75%, not bad in a struggling economy. >>

Friday, August 20, 2010

Determined bargain hunters end up spending more online

PayPal's annual U.K. Online Retail report has found that bargain hunters in Britain actually spend more than those who pay full price. It turns out that shoppers aren't looking to spend less, they just want what they have to go further. >>

Thursday, August 19, 2010

Rebuild brand loyalty with social media

According to a new survey from Shop.com, under a quarter of consumers are brand loyal. While low prices are attractive to online shoppers, prices can only go so low, and online retailers need to look beyond the quick sale and start to rebuild brand loyalty. >>

Thursday, August 19, 2010

Internet sales soar 60% in China

The world's largest Internet market, China, has witnessed a huge rise in sales in the first half of this year as more consumers and businesses head online, announced Chinese state media this week. >>

Thursday, August 19, 2010

Report: Brands still blasting email, ignoring customers

Turns out retail brands may be in a rut with email marketing. A new report indicates that retailers are, in some cases, ignoring consumers who return the favor by ignoring them. Not the best of ideas in a robust economy; a perhaps fatal mistake in a sagging economy. >>

Wednesday, August 18, 2010

Partnership beams digi-coupons to mobiles

Mall shoppers, pay attention. And, brands, it wouldn't hurt for you to listen, too. A new platform will push digital coupons to consumers' mobile devices while they are shopping. From Shopkick, the app platform shoots digital coupons and offers from mall stores to shoppers' cell phones as they wander the mall. Simon Property Group, one of the largest mall holdings in the US, has signed on to utilize the platform for its shoppers. >>

Tuesday, August 17, 2010

Listrak: Only 15% of etailers addressing cart abandonment

With more and more consumers shopping online, it makes sense that etailers are refocusing their ad dollars to online avenues, but according to a recent report these same etailers are ignoring an on-going problem: shopping cart abandonment. According to the report only about 15% of etailers have programs in place to help re-engage consumers. >>

Monday, August 16, 2010

Digital River, En Masse in e-comm partnership

A new ecommerce partnership is hitting the social shopping realm. Ecommerce solution Digital River has entered into an agreement with game publisher En Masse Entertainment for a social shopping platform within online games. The partnership will run through 2014. >>

Monday, August 16, 2010

Coremetrics: Online shoppers with short attention spans demand fast, relevant online experience

I won't scare you with a countdown to Christmas but, needless to say, it's looming and online retailers who want to make it a profitable holiday season need to ensure they are giving consumers the shopping experience they demand or risk losing sales. >>

Thursday, August 12, 2010

eCommera: Brits spend $111 per month online

Almost half of U.K. consumers shop online at least once a week, found a new survey from U.K.-based eCommera, but many avoid websites with poor images and product descriptions. Online retailers must optimize their websites if they are to attract and retain customers, particularly in light of the upcoming holiday shopping season. >>

Thursday, August 12, 2010

Experian: Mobile will impact holiday season

Experian Marketing Services has released the 2010 Holiday Marketer Report; within, an interesting forecast for e- and m-commerce. According to the report consumers are adapting to the mobile marketplace very quickly for both purchases and product research. Because of that, the firm expects mobile, as well as social, platforms to have an impact during the 2010 holiday shopping season. >>

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