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BizReport : Ecommerce

Ecommerce

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Thursday, June 04, 2009

Tremor Media releases in-stream ads

Video advertising network Tremor Media has released new video formats that may help marketers better monetize clips. vChoice gives marketers the ability to advertise in-stream and give consumers the opportunity to view additional content from the same player. >>

Wednesday, June 03, 2009

Why all marketers should care about e-books

Whether you're into literature, a hot romance or a fictionalized account of a sports season, you've probably noticed that there are as many e-book titles as traditional titles. Those e-book numbers will only increase as we speed through the 21st century, according to a recent report from In-Stat. >>

Tuesday, June 02, 2009

BuzzLogic launches conversational dashboard

Online ad network and platform BuzzLogic has launched the new Conversational Advertising Dashboard to marketers interested in getting more from the buzz surrounding their products. The dashboard offers marketers the ability target messages to social consumers. >>

Tuesday, June 02, 2009

Top categories for coupon use

When it comes to coupons, more consumers are using them. However, coupon clippers and printers are using coupons more when the coupons are in certain categories. According to research from Coupons, Inc., the top coupon categories in April were Cereals, Baking Ingredients and Entertainment. >>

Monday, June 01, 2009

Dapper releases ImpressionDNA

A new tool from Dapper could help marketers better target ads based on context, behavior, geography and performance. Called ImpressionDNA, the offering scans ad impressions to obtain user information and then quickly serves dynamically created ads based on the information. >>

Monday, June 01, 2009

Google Wave of the future?

For marketers, a bit of social marketing, some email marketing, a touch of video and, of course, search are a must. But a new offering from Google could give consumers the ability to integrate their favorite online tools, too. Google Wave was demonstrated at the Google I/O conference in San Francisco, and shows potential for both marketers and web publishers as well as the consumer base. >>

Friday, May 29, 2009

Lotame: Ad impact is felt after two seconds

Make it pop has never had more impact than in a new study from Lotame. Researchers found that the impact of an online ad is felt after 2.4 seconds, is at its zenith at 40 seconds and quickly fades after 113 seconds. What does this mean for marketers? No matter what type of ad is used, the ad has to pop. >>

Wednesday, May 27, 2009

ScreenDigest: In-game ads to reach $1 billion by 2014

And the controversy continues. There are those in favor of in-game advertising - including consumers - and those who poo-poo the idea of billboarding a brand at a time when the consumer is engaged with a game and not an ad. But a new forecast for in-game advertising indicates that, even if marketers aren't in favor of in-game ads, the market will skyrocket over the next four years. >>

Tuesday, May 26, 2009

QVC study suggests optimal product video length

Many online retailers plan to incorporate product videos into their websites over the coming year, but what length should they be? >>

Tuesday, May 26, 2009

eMarketer: Virtual worlds to increase 55%

Virtual worlds aren't just a catch phrase for sitcoms and primetime television any longer. According to a recent eMarketer report, virtual worlds are growing by leaps and bounds and could grow by more than 50% over the next five years. >>

Tuesday, May 26, 2009

Why brick-and-mortar websites aren't doing the job

In a recent study from Internet Engine, researchers found that ecommerce-only sites, such as Amazon.com, were out-performing brick-and-mortar store websites by a 3 to 1 margin. The study found that even manufacturers were better utilizing search marketing than retailers. Why? A big part of the problem is the message of brick-and-mortar websites. >>

Monday, May 25, 2009

comScore: The best ad nets for your buck

If you're thinking about adding an advertising network to your next campaign, check out the latest data from comScore. The metrics firm has ranked the top performing advertising networks for April, finding that AOL's Platform-A remains in the top spot. >>

Monday, May 25, 2009

Mobile coupon apps aid location-based marketing

Once a mantra uttered by property developers and real estate agents, "location, location, location" is now the goal of many marketers, especially those in the mobile marketing sphere. >>

Monday, May 25, 2009

How to get the most from rich media ads

Going viral is one of the huge benefits for advertisers in the video space. Between social networks, online video hubs and quirky campaigns many advertisers are finding a new audience online. This recently happened when Fox Interactive partnered with Pointroll to promote the release of the film "The Day The Earth Stood Still". >>

Monday, May 25, 2009

Study: Women spending 40% more time at home

Solutions Research Group is releasing the numbers from their recent "Women & Digital Life" research study. Over the course of several weeks, researchers interviewed more than 2,000 women from different stages of their lives - teens, young couples, moms, empty nesters and those just starting out in life. One of the most interesting findings is how the recession is impacting women. >>

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