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BizReport : Ecommerce

Ecommerce

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Monday, August 15, 2011

Survey: Translated websites may improve global sales

As online shopping and research continues to grow, brands are looking for ways to engage shoppers outside their region and sometimes outside the country. The best way to do this? A new report from TransPerfect indicates website translation is key, unfortunately many websites are behind the times when it comes to actually translating their content. >>

Monday, August 15, 2011

Chilled-out shoppers put higher monetary value on products

Shoppers in a state of relaxation will put a higher dollar value on products than if they were stressed, according to a new paper published in the American Marketing Association's Journal of Marketing. >>

Thursday, August 11, 2011

Few would trust Facebook with mobile payments

Consumers are more comfortable using payment processing brands they are familiar with for mobile payments rather than those they associate with online and mobile technology. >>

Thursday, August 11, 2011

Powa, vzaar partner for retail video hosting, distribution

A new offering in the retail space may help manufacturers and brands better engage with in-market consumers. Powa and vzaar have partnered to host and distribute retail video content. On average, US viewers watched more than 16 hours of video content (each) with more than six billion viewing sessions begun in the month. Nearly 180 million US residents are now watching video content, making the video space ripe for brands of all sorts. >>

Wednesday, August 10, 2011

Smartphone retail activity soars 163% in UK

New research from comScore further demonstrates how much the British love using their smartphones to shop and how they compare with their European neighbors. >>

Wednesday, August 10, 2011

Want mobile users to buy your brand? Give them credit

Want to know how to motivate mobile users to buy your brand? A new survey in the UK shows that giving back a little goes a long way, particularly if it helps fund their mobile phone use. >>

Tuesday, August 09, 2011

$1 in $10 spent online, how merchants can capitalize

With back-to-school shopping in full swing, merchants are finding more consumers connecting to them through online and mobile channels. Many of these consumers are buying online, but even those who research online and buy in-store offer a wealth of information to merchants. Here's how merchants can turn back-to-school lessons into a profitable holiday shopping season. >>

Monday, August 08, 2011

Survey: Consumers most loyal to regular discounts, not one-offs

Looking ahead to the holiday shopping season, merchants are digging out discounting options - coupons, free shipping, deals of the day. But according to new data from RetailMeNot, most consumers (82%) are more loyal to merchants offering regular discounts, not one-offs or occasional coupons. So, should your holiday strategy begin early this year to engage and build up a more loyal base? >>

Friday, August 05, 2011

Group-buying gripes growing among consumers

Consumers, blinded by the lure of a great deal, aren't paying attention to the finer details, according to consumer complaint observations by both the Consumer Federation of America and Internet watchdog SiteJabber.com. At the same time, some merchants aren't making their terms and conditions crystal clear. >>

Friday, August 05, 2011

4 Questions with Searchandise CEO John Federman

As the holidays pull closer, merchants are looking for more ways to find and engage online shoppers. While both mobile and ecommerce have seen steady increases throughout 2011, most merchants rely on the holidays to make the bulk of their year's sales. >>

Thursday, August 04, 2011

RatePoint: First impressions formed online, before visiting in-store

They say you never get a second chance to make a first impression, but in the case of businesses, that first impression may be made before the customer sets foot in a store. According to new research from RatePoint, a majority of consumers form an opinion on stores by looking at online reviews. >>

Wednesday, August 03, 2011

UK OFT launches Distance Selling Hub for online retailers

Distance selling, despite the obvious benefits, presents online retailers with challenges and risks. To this end a new online resource has been set up providing businesses with guidance on how to comply with the UK's Consumer Protection (Distance Selling) Regulations 2000. >>

Wednesday, August 03, 2011

Funding round, platform releases encourage online businesses

As consumers continue spending more time online and less time with newspapers and television, brands are trying new ways of engaging those users where they 'live'. Thus far, most are hanging out on social networks or playing games, areas where it can be difficult for brands to truly engage. Two platform releases and a funding announcement make make those integrations simpler. >>

Wednesday, August 03, 2011

Reports: Coupon use up but so are cart abandon rates

For the first half of 2011 more than 167 billion coupons have been distributed in the US, but although more coupons are being used - both online and offline - many consumers are still not making it all the way through the check-out process. With the back to school and holiday shopping seasons nearly here, what can etailers do to increase conversions? >>

Tuesday, August 02, 2011

Etailers say customer service, returns biggest issues for international selling

The world is now a shopper's paradise - in more ways than one. With the help of etail shops, consumers around the globe now have better access to things they need - whether it's the latest fashions or a newer computer model. And, according to data from eMarketer, those global shoppers are now pushing US-based ecommerce. >>

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