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BizReport : Ecommerce

Ecommerce

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Monday, October 08, 2012

Top 3 ways to improve sales through 2012 holidays

We're still more than a month from the official kick-off to the 2012 holidays - Black Friday - but savvy marketers are already making plans for better performances. Here are SundaySky's top three tips for improving websites in preparation for holiday shoppers. >>

Friday, October 05, 2012

How brands can be proactive about safety over 2012 holiday season

Brand safety is always a concern, whether during a holiday season or not, but there are things brands can do now to ensure their ads, content and images are shown to the right audiences. Here's how: >>

Friday, October 05, 2012

QuBit praises Google's Tag Management release

This week Google announced the release of its Tag Management system, a platform to help online businesses better manage tags on their websites, thereby helping with site load times. Longer website load times are shown to decrease customer engagement, making them click away or look elsewhere for a product. >>

Thursday, October 04, 2012

Demandbase tool offers real time option for B2Bers

When it comes to campaign optimization, advertisers need up to the minute information so that tweaks, adjustments and new campaigns have a better chance of engaging customers. To that end, Demandbase has released a new tool which should help B2B marketers using Google Analytics better engage with their customer base. >>

Thursday, October 04, 2012

Janrain releases one-click tool for social sharers

Sharing across social networks has become a great way for brands to increase their profile. Unfortunately what was once simple for consumers to do has become more difficult as social networks have changed the way branded content shows up on social feeds. A new tool from Janrain could change that, offering a one click, frictionless way for brands to share products and information with shoppers - and for shoppers to then share with friends. >>

Wednesday, October 03, 2012

Report: Sales, marketing staffs still aren't cooperating

It may seem counter-intuitive, but according to one new report some employee departments continue to work out of collaboration. While the cloud, email and online connections make it simpler for employees in sales and marketing to work together, many departments continue to operate without input from the other. >>

Tuesday, October 02, 2012

Xero: Managing expenses, revenue biggest issue for SMBs

Small businesses are great at many things - customer service and niche marketing are among these - but according to a new survey, SMBs are continue to be stressed with revenue, collections and expenses. In fact, according to the Xero survey 73% of SMBs say managing revenue, expenses and collections is their number one financial stressor. >>

Tuesday, October 02, 2012

Why daily deals will continue to be important for holiday shoppers

A new forecast from BIA/Kelsey group indicates daily deals are continuing their importance for small businesses across the US. One expert believes the daily deal holds promise not only for shoppers but for businesses over the upcoming holiday season. Kristina: What is the draw of this type of advertising for a local business? >>

Monday, October 01, 2012

Study: Walmart scores on Facebook, Target on Twitter

If you wonder how the biggest brands are doing in the social space, a new report from Unmetric is for you - and according to their research it's a different story for each brand. Walmart, finds the report, is scoring big on Facebook while Target is taking their power to the tweet and winning on Twitter. >>

Monday, October 01, 2012

2012: A vintage year for Amazon?

Amazon.com has tried to make the move into wine sales a couple of times over the last decade or so. Could their latest attempt be third time lucky? >>

Friday, September 28, 2012

UK: Impulse purchases increase among mobile, tablet shoppers

A new study from Rackspace Hosting reveals that smartphones and tablets are having a big effect on impulse purchases in the UK, increasing by as much as $1.78 billion a year (£1.1 billion). >>

Friday, September 28, 2012

Facebook launches gift-giving service for online and mobile users

Many believe that e-commerce on social networks is a non-starter, but Facebook appears to have faith that it could gain traction as it launches a new gift-giving service. >>

Thursday, September 27, 2012

InComm, IFeelGoods partnership to ease digital gift cards distribution

A new partnership between InComm and IFeelGoods should ease how merchants activate and redeem digital gift cards. Through the partnership merchants using the IFeelGoods platform can offer a variety of digital gift cards as promotions and incentives for their shoppers. >>

Thursday, September 27, 2012

Are your holidays cloud ready?

With the 2012 holiday season rapidly approaching, merchants and brands are looking for better scale across online avenues. RightScale has released a 'Cloud for the Holidays' solution, geared to helping brands avoid site downtime by leveraging cloud computing over the coming months. >>

Thursday, September 27, 2012

$20.7 billion spent mobile shopping, $5 billion via tablet

New figures released by Javelin Strategy and Research reveal the extent of the mobile shopping trend. Meanwhile, in the UK, 71% of tablet owners are considering making a purchase via their device, reports eDigitalResearch. >>

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