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BizReport : Ecommerce

Ecommerce

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Friday, August 31, 2012

Rocket Fuel: Dads pushing more BTS buys

When it comes to back to school, retailers might want to spend a little time on Dad. While moms still make the bulk of back to school (BTS) buys, data from Rocket Fuel shows dads are taking on some of these responsibilities. >>

Friday, August 31, 2012

How to engage brand advocates

When it comes to social, brand advocacy is one major goal. Brand advocates are more likely to recommend trusted brands, favorite products and news to friends, on message boards and through reviews. The Zuberance platform helps brands engage these advocates to improve campaign ROI. >>

Thursday, August 30, 2012

Retailer streamlines delivery process with SMS program

A new mobile text message program, implemented by retailer American Sale, streamlines the delivery process by reminding customers when their purchases will be delivered and enabling the rescheduling of deliveries. >>

Thursday, August 30, 2012

10 Ways You Can Encourage Consumer Product Reviews

In the run up to Black Friday and Cyber Monday consumers will be trawling product reviews to help them make important purchase decisions. If your business has yet to harness the power of reviews, here's how you can make a start and boost reviews before seasonal shopping starts in earnest. >>

Wednesday, August 29, 2012

Study: Older, wealthier shoppers most likely to use digi-coupons in-store

When it comes to printing and redeeming online coupons, those who are - and aren't - 'clipping' may surprise some retailers. New data out from RevTrax indicates older shoppers and those from higher-income households are more apt to redeem a digital coupon in-store. Employed, college educated and female shoppers are also higher on the digi-coupon redemption list than unemployed, male and non-college educated segments. >>

Tuesday, August 28, 2012

Litle maps direct response buyers

When it comes to spending, payment processor Litle is sharing which areas of the US have the most spending due to direct response campaigns. The most active states? Alaska, Hawaii and Nevada while the least active were identified as including Oregon, Tennessee and Michigan. >>

Monday, August 27, 2012

Consumers to start holiday shopping early - are you ready?

Online retailers who still think they've got lots of time before Christmas to get their seasonal marketing strategies formulated and their websites ready for action had better think again. A new survey from RetailMeNot.com found that over a third of consumers will start their holiday shopping before November. >>

Monday, August 27, 2012

America's favorite retailer has no store

America's favorite retailer has been announced and it doesn't have a store. Such are the findings of a survey by global strategists OC&C Strategy Consultants. >>

Monday, August 27, 2012

British retailers count the cost of e-crime

In one of its first studies into e-crime in the UK, the British Retail Consortium reveals that the total cost to retailers in 2011/12 was at least $325 million. >>

Monday, August 27, 2012

Report: Luxury brands continue looking online for buyers

Don't look at luxury brands to back off the online marketplace. In fact, a new forecast from Martini Media predicts luxury brands will continue looking online for ways to engage and convert shoppers. >>

Monday, August 27, 2012

Study: Passwords tiresome for many Americans

Passwords for webmail, passwords for content sites, passwords for social media sites. Passwords, passwords, passwords. Substitute the tone of Jan Brady's 'Marcia-Marcia-Marcia' and you have an inkling of how some Americans are feeling about passwords according to new research from Janrain and Harris Interactive. >>

Friday, August 24, 2012

Retailers without mobile apps judged old-fashioned

A survey of U.S. mobile users by API technology provider Apigee reveals retailers that don't provide a mobile app not only appear old-fashioned but cause consumers to worry they will waste time and money visiting the store. >>

Friday, August 24, 2012

S.A. brand expands internationally, Hearst to launch shoppable content option

Three announcements this week could change the face of commerce for both businesses and consumers. Hearst is launching a new shoppable content option, a South American ecommerce powerhouse is looking to expand internationally and one B2B hub is getting national attention. >>

Thursday, August 23, 2012

Ad spending up, how one deal site is engaging

New data out from Nielsen indicates the global ad spend continues to increase, with advertisers spending just over 12% more (Q1 2012) than last year across the board. Ads for television, newspapers, online, outdoor and other segments all saw increased spending. >>

Thursday, August 23, 2012

IAB UK: Mobile-optimized websites increase dwell time

Research released this week by the Internet Advertising Bureau reveals that mobile-optimized website significantly increase consumer engagement with dwell times up. >>

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