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BizReport : Ecommerce

Ecommerce

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Thursday, July 30, 2009

Internet Marketing 101: Marketers choose SEO

When it comes to online marketing there are a plethora of advertising options. Online display, search marketing, pay per click (PPC), social marketing, online video, in-game advertising. And the list goes on. Knowing where to start is the first big step for most new online marketers. Here are a few tips from two marketers building their businesses online. >>

Tuesday, July 28, 2009

Internet Marketing 101: Developing Your Niche

With 30% of the US workforce now self-employed and the unemployment rate increasing on a near-monthly basis, even more consumers are looking for ways to work for themselves rather than working for a large corporation. The problem? Getting started isn't easy, whether starting an online business or an offline business. In BizReport's chat with Andrew Morden of the Internet Marketing Center, he suggests finding and developing a niche marketing. >>

Tuesday, July 28, 2009

Do your products need a make-over?

Chances are, if you're a consumer packaged goods (CPG) marketer, consumers are not buying products because of the packaging. They are buying strictly because this is what they have purchased in the past. Not a bad thing, but when trying to engage new consumers to try a product, marketers may have problems. >>

Monday, July 27, 2009

Internet Marketing 101: Where to Begin

With the economy around the world still struggling to find balance, more consumers are out of work and considering striking out on their own in the big, bad world of online marketing, ecommerce or ebook writing. Unfortunately, many of these entrepreneurs will fail within that first year because this big, bad world requires more than a slick website or sales pitch. Today's consumer is very intelligent when it comes to products, deals and sales pitches so today's online marketer has to be savvy, too. Over the next few days, BizReport will cover a few basics of online marketing to help beginners hit the ground running. The first step - having a plan. >>

Monday, July 27, 2009

AMP Agency acquires Rock Coast Media

The addition of Rock Coast Media to AMP Agency's profile will give the online marketing firm a new solution: search marketing. Interactive agency Rock Coast Media focuses on SEM, SEO and social media. >>

Friday, July 24, 2009

Study: Social does pay

Much has been said of late about what should and shouldn't be done in the social marketplace, but if you're still wondering if social marketing pays or is simply another place to play, read on. According to a recent study from Altimeter Group and social platform Wetpaint, brands active in the social space saw revenues increase by about 18% over the past year. >>

Wednesday, July 22, 2009

Virtual currency platform introduced by TrialPay

Incentive based ad platform TrialPay is offering even better incentives to consumers - virtual cash for actual purchases. The new platform allows the publishers of social applications, games and virtual worlds to offer consumers 'virtual currency' to consumers in exchange for making a purchase. >>

Wednesday, July 22, 2009

Geo-tracking next stop for JangoMail

If you're looking for another way to target specific regions, states or even cities check out the new tool from permission based email provider JangoMail. The geo-tracking tool allows marketers to determine the exact location of recipients, down to the zip code. >>

Tuesday, July 21, 2009

Are non-clicks still valuable to marketers?

A new tool from Compete is answering that question with a resounding 'Yes'. The tool, called Ad Impact, measures what happens when consumers do not click on online display ads. >>

Friday, July 17, 2009

Click Forensics releases new tool to fight fraud

Another tool is now available to marketers in the fight against click fraud. Today Click forensics releases the "Block List" tool to help marketers block certain IP addresses, websites and advertising networks serving up fraudulent clicks. Doing this could help marketers decrease the rate of click fraud by between 15% and 25% and even offers a solution against publishers who collude to commit click fraud. >>

Thursday, July 16, 2009

Report: Shopping engines pushing quality traffic

If you're an etailer hoping to cash in on the hordes of online shoppers but are using more traditional advertising methods such as paid search or online display ads, you're probably missing the boat. According to a recent Channel Intelligence report comparison shopping engines are the place to be today. >>

Thursday, July 16, 2009

Burst Media, Anchor Intelligence partner against click fraud

A new partnership between two big names in the online marketplace should give both publishers and marketers a bit more peace of mind. This week Anchor Intelligence partnered with advertising representative Burst Media to fight click fraud. The partnership gives Burst members better access to site traffic quality and offers advertisers improved ad performance. >>

Wednesday, July 15, 2009

Forecast: Search only ad space to increase in '09

In an updated forecast, Interpublic is now predicting that online search marketing will be the only ad category to expand by year's end. According to the forecast the online search spend will increase by just over 3% by the end of 2009. >>

Wednesday, July 15, 2009

Report: Local marketers hitting the social web

When it comes to the social marketplace, local businesses appear to be jumping in quickly. According to a new report from Borrell Associates, local businesses account for about 20% of the ad spend in the social marketplace. >>

Tuesday, July 14, 2009

Study: Price more important than loyalty

Brand marketers banking on brand loyalty to keep the bottom line in the black may be banking too much. According to a recent Epsilon/ICOM study, cost is outweighing the loyalty factor for many consumers. With the economy still on uncertain footing, consumers are clipping coupons and shopping for bargains - not their favorite brands, the study confirms. >>

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