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BizReport : Ecommerce

Ecommerce

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Thursday, April 02, 2009

Study: Online travel sites not living up to expectations

EasyJet.com and Lastminute.com are among several large online travel websites that are failing to meet customer expectations, according to new research by Global Reviews. But even some of the top-rated sites in the survey barely managed to scrape through. >>

Thursday, April 02, 2009

Hitwise: Classified traffic up 84%

In the midst of this economic downturn more consumers are turning to classified websites for deals, jobs and other necessary information. According to metrics firm Hitwise traffic to classified websites increased more than three-quarters (84%) in February 2009 compared to February 2008. >>

Tuesday, March 31, 2009

Wrap up your sales

Convenience is a big driver of online shopping, and in the current financial environment, so is cost. While consumers may be buying lower-cost items for gifts, they will want them to look a million dollars when presented to the recipient. So why not give your shoppers a little extra in the form of a comprehensive gift wrapping service? >>

Monday, March 30, 2009

Brands keeping British mums happy

If you keep mum happy, everyone's happy and the world's a happier place. And, it seems that Britain's mums are particularly happy these days, thanks to better relationships. >>

Thursday, March 26, 2009

Consumers want virtual stores' operations to be 'green'

For some, online shopping is the epitome of "green" - no drive to the mall, no big power-guzzling store - but behind the scenes there are data centers, warehouses, distribution networks and packaging manufacturers, and these operations are coming under increasing consumer scrutiny. >>

Thursday, March 26, 2009

Behavioral retargeted ads launched by Dapper

Add another online advertising firm to the list of those offering retargeting services. This week Dapper launched behavioral retargeting ads with a twist - these retargeted ads feature dynamically updated content to engage the consumer. >>

Thursday, March 26, 2009

How to blend content to engage the audience

If you're looking for a better way to keep consumers returning to your website look no further than a new hybrid website for Pureology. The hair products company has launched a new site for both consumers and salon professionals based around an online community. >>

Tuesday, March 24, 2009

Gartner: Financial fraud concerns turn some away from online shopping

Consumers in the U.S. are changing their online behavior due to concerns about the safety of their personal data. Fear of fraud is stopping 15% of those surveyed from shopping online, according to a recent report from Gartner. >>

Tuesday, March 24, 2009

Survey: British shoppers to spend more online this Christmas

It's never too soon to start contemplating Christmas, and where better to start than looking at some online spend predictions for the coming year. A recent survey from British e-business consultancy Logan Tod is forecasting that consumers in the U.K. plan to increase their online shopping this year. >>

Tuesday, March 24, 2009

ActiveAds launched by ValueClick

Online advertising company ValueClick has launched a new set of banner ads which could make it simpler for marketers to quickly adjust campaigns for better targeting. Called ActiveAds, the banner ad units allow marketers to target consumers based on a variety of different viewer data. >>

Monday, March 23, 2009

Report: Three R's influence online shoppers

School children may learn more than their 'Three R's' - Read, wRiting and aRithmethic - these days but the Three R's are still influencing online shoppers. According to a new report from Bazaarvoice and JupiterResearch online Ratings, Recommendations and Reviews continue to greatly influence the buying decisions of online shoppers. >>

Monday, March 23, 2009

Google Checkout rolls out subscription beta

Google Checkout has added a new feature that will allow merchants to charge buyers on a regular, recurring basis without the consumer having to do a thing. >>

Friday, March 20, 2009

Google AdWords introduces new coupon template

The use of coupons usually rises in times of financial hardship and while stores have seen their usage rise, online is seeing its fair share, too. Now Google is bringing coupon-style creative to AdWords templates. >>

Wednesday, March 18, 2009

The Economist: Quantity of product reviews matters

How many product reviews does it take before sales conversion rates rise? That's the question The Economist answers in its latest technology quarterly review. >>

Monday, March 16, 2009

Coupons.com releases top couponing items

Although the economy in the US seems to be in the beginning stages of a bounce-back, consumers are still frugally looking for the best deals - especially online shoppers. From special 'deal days' to looking for the best coupons, consumers are scouring the Internet to find good deals and giving etaiilers another chance to engage them and win over new shoppers. >>

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