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BizReport : Ecommerce

Ecommerce

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Tuesday, June 30, 2009

MessageLabs: Spam flies past 90%

When it comes to email marketing, it may seem that the spammers and botnets are winning. According to the latest research from Symantec's MessageLabs, spam levels surpassed the 90% rate in April and May, with most of the spam coming from botnets. >>

Tuesday, June 30, 2009

eXelate, Bizo partner for B2B marketers

B2B targeting platform Bizo has partnered with eXelate's Targeting Exchange to give B2B marketers better reach into their community. The partnership gives advertising networks and ad agencies the ability to more effectively target B2B decision makers, a consumer base 50 million strong. >>

Monday, June 29, 2009

PubMatic predicts ad prices in real time

Online advertising revenue optimization service PubMatic has released a new tool that could help publishers and marketers keep a better grasp on ads. Called Ad Price Prediction, the tool literally predicts the cost of an ad unit in real time. >>

Friday, June 26, 2009

Forecast: Ad slide to lessen in 2010

With layoffs still happening and many consumers hitting the 'stay'cation rather than the vacation highway, marketers may be feeling the pinch. The good news? The pinch will begin to lessen in the coming months, especially as we head into 2010. According to a new forecast from GroupM, the online advertising slide will reach only -1.4% next year compared to a 5.5% slide in 2009. >>

Thursday, June 25, 2009

DoubleClick: Video pushes purchasing plans

When it comes to rich media, video could be the best bet for purchasing conversions. According to a DoubleClick benchmark study, video within rich media ad units are pushing more purchase conversions than non-video ads. >>

Thursday, June 25, 2009

For marketers, social takes over direct mail

New research from transactional email firm StrongMail indicates that social is rapidly moving into the email realm. According to the survey, email marketers are increasingly turning to social networks as a direct marketing channel. >>

Wednesday, June 24, 2009

Conduit's new toolbar places ad content on users' desktops

A new dashboard from Conduit takes ads to the next level - the desktop. The new tool allows consumers to customize toolbars with widgets from various companies. Called Open Initiative, the tool gives marketers the ability to create a toolbar to promote their brands and allow consumers to place these pieces on their desktops. >>

Wednesday, June 24, 2009

AdArchitect heats up ad creation market

In the past few weeks several new tools have debuted to help marketers create and deliver better rich media ads. The latest of these tools is called AdArchitect from PointRoll. The tool allows designers and developers to easily create, develop and deliver rich media ads, reducing the actual time spent creating ads by as much as 30%. >>

Tuesday, June 23, 2009

Marketers: Teracent wants you

Online display ad company Teracent is asking for volunteers. The company is ready to begin beta testing the new Darwin platform, a platform which will give ad designers more control of dynamic display ad creation. They are asking both ad developers and agencies to begin testing the platform. >>

Tuesday, June 23, 2009

AdReady powers Yahoo's self-serve ad solution

Yahoo's MyDisplay Ads platform launched this week and with it comes word that online ad firm AdReady will power the platform. Yahoo's MyDisplay Ads is a self-serve display ad platform created to help smaller businesses create targeted ads on Yahoo's various hubs. >>

Friday, June 19, 2009

Study: Back-to-School could help etailers

In most of the United States, school was just released for the summer but already parents are thinking about getting kids ready to go back to school - to the tune of about $250 per child. Good news for etailers, who could reap the rewards as consumers search online for the best back-to-school deals. >>

Friday, June 19, 2009

Nielsen: Consumer goods increase online spend

Consumers goods advertisers are pushing more dollars online. According to new research from The Nielsen Company over the past two years consumer goods marketers have increased their online spend by more than 50% to reach just over $156 million. However, without other sectors increasing their spend, online advertising could begin to suffer. >>

Wednesday, June 17, 2009

Study: Cross-channel to skyrocket

If you've thought about cross channel marketing but held back, now is the time to act. A new study from online advertising solutions firm Eyeblaster and TNS Media Intelligence shows that marketers are eagerly beginning to embrace cross channel campaigns and holding back could leave you at the starting gate. >>

Friday, June 12, 2009

Fetchback offers opt-out with behavioral ads

Advertising retargeter FetchBack is offering something a bit new - opt-out options. Starting this week Fetchback began adding links in display ads which allow consumers to opt-out, much like email marketers have been doing for years. >>

Thursday, June 11, 2009

Report: Overall ad spend drops as display rises

As expected, the Q1 2009 online ad spend has fallen. According to a new report from TNS Media Intelligence, the spend dropped by just over 14% to $30.18 billion; this is the second quarter in a row when the ad spend has dropped. >>

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