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BizReport : Ecommerce

Ecommerce

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Monday, April 20, 2009

FetchBack sequences retargeted ads

Retargeted ad marketers now have one more weapon in their arsenal: sequenced ads. Online ad retargeter FetchBack has announced a new platform which allows marketers to deliver their retargeted ads in a specific order or sequence. >>

Monday, April 20, 2009

Information, not ads, important to consumers

Content isn't dead, not even content from the lagging newspaper market, but according to a new report content isn't being correctly monetized. The new report from Roper Public Affairs for the Custom Publishing Council finds that more than 90% of consumers are familiar with a custom publication and more than 66% report finding the information provided in custom publications to be helpful in making purchasing decisions. >>

Friday, April 17, 2009

New Quantcast tool to enhance segmentation

Audience segmentation is the latest buzz phrase to hit online marketers. Rather than target ads based on age or content, segmenting the audience allows marketers to target within specific targeting categories. A new tool from Quantcast could help marketers increase the segmentation of their marketing campaigns. >>

Thursday, April 16, 2009

Survey: Peers, not prices, persuade online shoppers

When researching a product or service online, consumers rate the opinions of their peers over price, found Avail Intelligence. >>

Thursday, April 16, 2009

84% of Americans influenced by online customer reviews

More research is out this week that shows the impact that online customer reviews have on consumers' buying decisions. >>

Wednesday, April 15, 2009

Encourage customers to contribute reviews

So, you've made the leap and added user reviews to your website but you're starting from scratch and need to get those reviews rolling in, how do you go about it? >>

Tuesday, April 14, 2009

Connectual to help marketers better connect

Advertising veteran Aaron Goldman has launched a new company called Connectual; the company is said to help marketers and businesses delve through the myriad marketing solutions available to better connect with the platforms which could be of the most help. The company will connect marketers with agencies, media companies and tech providers. >>

Tuesday, April 14, 2009

Even recession can't stop impulse purchases

Despite the recession and an increase in making shopping lists to help them stick to a budget, some consumers can't quell the urge to make impulse purchases, according to a new report from retail consulting firm Miller Zell. >>

Monday, April 13, 2009

Concrete5 content management system launched

A new content management system has been launched by next-generation open source solution concrete. Called concrete5, the latest version of the content management system combines the ever popular blogging platform with web development. This allows a professionally designed website that then gives the site owners the ability to update as needed, rather than contacting a webmaster in a separate location to do updating. >>

Monday, April 13, 2009

Report: younger coupon clippers turn online

Although more than three-quarters (78%) of coupon clippers are still scanning the Sunday papers for the best deal coupons, a growing number of coupon clippers are turning to online outlets to feed their cash-saving habit. >>

Thursday, April 09, 2009

Coremetrics: March sees rise in online spending

According to new figures released by Coremetrics, consumers spent more on more items during March giving online retailers a much needed boost. >>

Thursday, April 09, 2009

DoubleClick offers transactional ad units

Adgregate Markets' transactional ad technology is now available to DoubleClick's advertisers, providing the opportunity to make ads more engaging. >>

Thursday, April 09, 2009

TriaPay expands to allow advertisers choice

If you've considered working with an offer program but have hesitated because of the offers presented, you may want to give TrialPay another look. This week ecommerce solution TrialPay expanded their Get It Free offer program to allow marketers the choice of offer to give. >>

Wednesday, April 08, 2009

Lotame: Online ad pricing may need adjustment

A new report from targeted advertising platform Lotame should have marketers rethinking their advertising strategy. Researchers have found that, contrary to popular belief, all online ad units are not created equally - and should not be sold at a flat rate across the board. >>

Wednesday, April 08, 2009

Report: Yahoo portal ads may lead to more conversions

There is an interesting report out from Compete that indicates Yahoo's portal may give marketers the best bang for their (marketing) buck. According to the report consumers who saw a homepage ad on Yahoo.com were twice as likely to make a same day purchase than those seeing an ad on other portal homepages. >>

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