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BizReport : Ecommerce


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Friday, September 06, 2013

Why brands need transactional messages this year

Hey, Brands, are you ready for the 2013 holiday shopping season? One expert suggests that if systems aren't in place for transactional messaging, brands will not succeed. Here's why: >>

Thursday, September 05, 2013

Marketo, Demandbase announce integration

A new integration in the online space will offer businesses a better way to personalize online experiences. Demandbase will integrate their targeting and personalization offerings within the Marketo system, giving Marketo clients additional advertising options. >>

Thursday, September 05, 2013

94% of businesses find digital experience replay tool effective

Today, customer satisfaction and online experience are the "lifeblood of businesses". Yet nearly three-quarters (73%) do not know the reasons why visitors to their website leave without converting, according to a new whitepaper from IBM Tealeaf. >>

Wednesday, September 04, 2013

Small businesses turn to free tools and hosted ecommerce solutions

A survey of small businesses in the UK reveals just how many adopt a DIY approach to their online presence and marketing. Are off-the-shelf websites a good idea, or is it worth the extra dollars to have a custom presence? >>

Wednesday, September 04, 2013

Top tips for implementing responsive design elements

With responsive design some online brands are building more engaged customer bases. Read on for our experts top tips in implementing responsive design. >>

Tuesday, September 03, 2013

Retailers should prepare for a merry m-Christmas

Retailers, already planning ahead for the festive shopping season, need to pay careful attention to their mobile offering this year, perhaps more than ever before. A new report finds that m-commerce sales in the UK have doubled in the last year and now account for 23% of all e-commerce sales. >>

Tuesday, September 03, 2013

How responsive design is changing ecommerce

In the past it was enough for many brands to throw up an online shingle and watch the customers stream in. Today, the internet is a different place - shoppers want personalization along with product information and good prices. >>

Tuesday, September 03, 2013

New partnerships put the emphasis on social

Two new partnerships are putting more emphasis on the social space: one by allowing simplified eGifting and the other by tapping into social loyalty. >>

Friday, August 30, 2013

Retail: Mobile shoppers are in-store before they step through the door

Retailers are well aware of today's mobile in-store shopping behavior. Much has been written of showrooming. However, new research reveals that the mobile shopping experience begins way before the consumer has walked through the store door. >>

Friday, August 30, 2013

How to improve retailer's social strategies

Retail marketing is fast becoming a competitive sport. As more brands try to engage across channels - both online and offline - competition and 'outside the box' thinking is becoming a must. Black Friday Weekend 2012 saw Walmart blanket Facebook with 50 million ads - the problem? Not all those ads were relevant. >>

Friday, August 30, 2013

Headway Digital launches data for emerging markets

Okay brands, time to get your metrics on - outside of your existing comfort zone. In this global economy a growing number of businesses are looking outside their region or city to find new customers. One platform is helping, by offering metrics for those emerging markets. >>

Thursday, August 29, 2013

Chinese online shoppers on verge of becoming world leaders

Shopping habits are changing in China. Half of the country's population now has direct access to the Internet, and 80% of those users own a smartphone or tablet. >>

Thursday, August 29, 2013

How to better leverage CRM data across channels

Improving campaign ROI isn't only about noting online trends and tweaking existing messaging. One online expert explains that optimizing ROI is as much about offline CRM as it is about online messaging trends. >>

Wednesday, August 28, 2013

Online retailers' Christmas spending cheer not shared by consumers

Retailers can not rely on increased online consumer spending this coming festive season, according to new research from Peerius, but instead must focus on taking a larger share of spend, as cautious consumers expect to spend about the same as last year. >>

Tuesday, August 27, 2013

Brands: Why you need to know the customer path

As data collection becomes more sophisticated, brands are not only finding out how customers react on-site but how they are reaching ecommerce sites and what social media tosses into the mix. That is putting customer attribution models at the top of many brands' 'must have' list for 2014. >>

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