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BizReport : Ecommerce

Ecommerce

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Wednesday, May 16, 2012

Bizo launches real time bidding option BAX

A new offering to the real time bidding (RTB) space will enable agency buys to a premium business audience. From Bizo, the Business Audience Exchange (BAX) system was created to work with Bizo's Premium Business Audience Network as a real time option. >>

Wednesday, May 16, 2012

Despite recession UK luxury shoppers to spend more in 2012

Higher levels of confidence making purchases online along with increasing levels of good service are driving consumers in the UK to continue spending on premium and luxury goods, despite the country's slide back into recession. >>

Wednesday, May 16, 2012

New tools to improve online, mobile space

New releases in the mobile and online space may improve advertisers' ability to reach the right audience at the right time. >>

Monday, May 14, 2012

How is social media meeting shoppers' needs?

Leo Burnett Worldwide, along with its marketing services branch, Arc Worldwide, have released the results of a study that reveal many Americans are using social media as part of their online shopping experience. Who are these social shoppers and how is social meeting their needs? >>

Thursday, May 10, 2012

Record-breaking rain does nothing to boost online sales in UK

Inclement weather often prompts consumers to head online, but the latest online sales figures from the British Retail Consortium reveal that even the wettest April on record can't halt the downward trajectory of the country's retail sector. >>

Thursday, May 10, 2012

More people using online tools, platforms to shop

According to comScore US retail ecommerce spending (Q1 2012) pushed past $44 billion, that is a 17% Year over Year increase. The hottest product categories included Digital Content/Subscriptions, Computer Software and Electronics. Researchers also found that more than one-third (38%) of tablet owners have made a purchase via the device. >>

Wednesday, May 09, 2012

Why travel advertisers need to think mobile

Earlier this year eMarketer noted more than 12 million travel-minded consumers used a mobile device to book a trip (2011); mobile consumers booking trips via mobile are expected to triple over the next four years, making the mobile channel an important one for travel brands. New research shows how travel-minded consumers are now engaging with mobile content. >>

Wednesday, May 09, 2012

Social Commerce: Pinterest drives more website transactions than Facebook

New data, released by online fashion boutique Bottica.com in an infographic, reveals that Pinterest is beating out Facebook when it comes to social commerce in areas such as traffic and average order value. >>

Wednesday, May 09, 2012

Idaho, Texas among friendliest for SMBs, finds survey

When it comes to starting a new business, forget California and New York. According to a recent survey from Thumbtack and the Ewing Marion Kauffman Foundation SMBs like Texas and Idaho more when it comes to starting a new business. The most business-friendly region (US) according to the survey was the South. >>

Wednesday, May 09, 2012

Release turns reviews into ads

inPowered Stories, released from NetShelter in December, offered brands a way to share product reviews with their consumer base. Now the platform gives brands the ability to turn those reviews into ad units to help influence purchasing decisions. In early results, click-thrus for inPowered Stories reached 0.59%; typical CTRs (US) reach about 0.09%, according to Nielsen data. >>

Tuesday, May 08, 2012

Affluent males spending big online

When men get rich, they go shopping... online. New research from digital marketing agency iProspect has identified a huge segment of males that spend thousands on luxury items online. >>

Tuesday, May 08, 2012

JiWire: Wi-Fi connections important for shopping consumers

Wi-Fi connections may have some security issues according to experts, but those issues aren't turning consumers off. New data from JiWire indicates traffic from both smartphones and tablets via Wi-Fi have increased significantly over the past quarter, with most users citing the faster connection as the reason they're using public Wi-Fi over 3G/4G connections. >>

Tuesday, May 08, 2012

eXelate, Turn integration to up power of data

Real-time data provider Turn and data and analytics engine eXelate will integrate features beginning this morning to give marketers a better look into the online space. eXelate's data will be used within the Turn Audience Platform, offering the ability to target larger online audiences. >>

Monday, May 07, 2012

How rich content is helping brands online

Rich content isn't new to most of the online universe, but rich content is helping some manufacturers connect at a deeper level with consumers. One of the platforms facilitating this is WebCollage, a provider of rich product information to retail websites. Through their platform manufacturers can publish to help increase sales, reduce return rates and improve conversions. >>

Monday, May 07, 2012

What prompts loyalty from affluents?

The affluent market is one most retailers want to tap into. A new study from Motista, focused on data from Q1 2012, may shed light on this subject. Of particular interest is that many affluents surveyed reports they liked retailers who helped to 'perform at a higher level'. >>

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