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BizReport : Ecommerce

Ecommerce

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Friday, January 20, 2012

Platform to help US brands reach European consumers

With all the talk of m:commerce and social commerce the buzz with international expansion has died off a bit. But the release of one new platform may have more etailers looking harder at online storefronts that can serve an international audience. >>

Thursday, January 19, 2012

Research: Tablet users spend more, convert more than smartphone users

Tablet users are spending more via e-commerce websites than their smartphone and PC using counterparts, according to a new report from Adobe Systems, and retailers should take steps to identify these segments and target them directly. >>

Thursday, January 19, 2012

How Yahoo and Sundance are engaging film fans

The Sundance Film Festival is just around the corner and, as they have with several events in the past year, Yahoo is going to be all over the festival offering viewers insider information - and the opportunity to become a big deal to some special films. Yahoo will be the official hub for the 2012 festival: they'll premiere select short films and viewers will be able to vote for the winner of the first even Yahoo! Audience Award. >>

Thursday, January 19, 2012

Site visitors using social logins stay longer, view more pages

When Internet users log in to websites using a social login they spend more time on those sites and view more pages, according to new research from social technology firm Gigya. >>

Wednesday, January 18, 2012

Retailers: Why you need mobile, not just a website

Smartphones. Tablets. The ways consumers can shop for merchandise - from favorite cereals to the latest fashion trends - continue to grow. A new and increasingly powerful way to shop - and research in-store - is through a smartphone or other mobile device. Yet many merchants are slow to adopt mobile sites. >>

Wednesday, January 18, 2012

Survey: Young prefer to shop in-store rather than online

Good news for brick and mortar stores. A group of LIM College students, in conjunction with the National Retail Federation Student Association (NRFSA), has revealed new survey results that show 18-25 year-olds prefer to do their fashion shopping in-store rather than online. >>

Tuesday, January 17, 2012

Claris/Euclid partnership offers etailers better performance

A new partnership, between Claris Solutions and Euclid Elements, should give online merchants more metrics - which could result in better overall performance. Through the agreement shopper data would help to improve website performance and develop custom options for merchants. >>

Monday, January 16, 2012

Report: M-Commerce needs to up customer service quotient

A new report out from Baynote indicates what, while shoppers are happy to receive emails or text messages from retailers, actually shopping via a mobile device is lacking. That isn't to say mobile sites are turning customers off, it simply isn't their go-to location to make actual purchases. >>

Monday, January 16, 2012

eMarketer: Ad-supported content to skyrocket through 2015

The general buzz about smartphones and tablet is primarily about how retailers can engage and how consumers will shop through the devices in upcoming years. But more brands should pay attention to mobile content finds a new eMarketer report. According to their data ad supported content will increase to account for nearly one-third of the mobile revenue share. >>

Friday, January 13, 2012

Platform helps shoppers find deals via mobile

With shoppers doing more product research and purchasing online one way they're finding products is through deal sites. One site, Spotzot, scours deal offerings and delivers what it considers the best of the best to interested shoppers. >>

Friday, January 13, 2012

Intersperience reveals UK consumers shopped very differently during holiday season

2011 is the year that mobile changed the way Britons shop, according to new research from consumer research firm Intersperience, with smartphone technology playing a major role. >>

Thursday, January 12, 2012

Moves could give online marketers more options

A few moves in the online space may change the way brands and consumers get together. From data collection to video, these moves could impact how brands engage with and offer information to a growing online community. >>

Wednesday, January 11, 2012

Negative reviews are effective conversion tools

Don't delete those negative reviews. Believe it or not they're one of your most effective conversion tools, according to new data released by social commerce company Reevoo. >>

Wednesday, January 11, 2012

Digital Zip takes targeting to hyper local level

Over the past year a lot has been said about localizing online campaigns. With the consumer base increasingly mobile it makes sense to include not only local sales but local information - locations, phone numbers, etc. - in online information. One offering, MaxPoint Interactive's Digital Zip takes this kind of targeting to the hyper local level. >>

Monday, January 09, 2012

Travelers looking for more detail, deals when planning trips

The holiday season and summer months have been traditional vacation/trip months, but according to data from Hitwise, travel is relying less on seasons. Yes months like July and January are still heavy trip-planning favorites but the spike isn't as dramatic as it once was. What does this mean for hotels, rental car companies and hoteliers? >>

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