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BizReport : Ecommerce


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Tuesday, November 16, 2010

e-tailing group: Mobile website experience needs improvement

M-commerce is taking off globally and mobile websites are coming online at a rate of knots. But is the consumer experience all that it could be? Not according to the e-tailing group, whose recent mystery m-shopping spree found much room for improvement. >>

Tuesday, November 16, 2010

Forecast: Merchants likely to see more traffic, purchasing this year

A new report from Akamai indicates that not only are consumers planning to buy more online this holiday season, they are shopping earlier than ever. Akamai's data shows that through October 2010, online shoppers have increased online spending 33% and increase the number of transactions by 35% - all that before Black Friday has even hit. What else does Akamai see happing this year? >>

Monday, November 15, 2010

Does your shopping cart need some maintenance?

Does your online shopping cart have a squeaky wheel? If your customers are shoving shopping carts to one side, perhaps you need to do a little maintenance. >>

Monday, November 15, 2010

iProspect: The right ad combination will increase results

It is understood that online ads work together to increase engagement and purchase intent, but many brands are still struggling to find the right combination. A new report from iProspect and comScore may be the answer these brands need. From branding influence to success, the right online ad combination is crucial. >>

Friday, November 12, 2010

Implix launches ClickMeeting for SMB conferencing

Make room for video. You already have? You may want to make a little more room - in the conferencing stream that is. This week Implix launches ClickMeeting, a conferencing platform geared toward small- to medium-sized businesses which offers video capabilities along with traditional slides for full webinar-type functionality. >>

Thursday, November 11, 2010

8% of British e-commerce directors don't measure online ad spend ROI

Thorough measurement of profitability is the foundation of a profitable online business, yet eCommera's latest Trading Intelligence Quarterly found many online businesses are inconsistent and, as a consequence, unaware of what works for them online. >>

Thursday, November 11, 2010

Consider images carefully in presentations

In the world of online presentations, visuals are key. Voice and video are great additions but for many consumers or business colleagues these options are simply the icing on the cake. Yet even in the world of visuals there are images which will help to close sales and those which are even more window dressing, so to speak. Which images will make the biggest difference in your next presentation? >>

Tuesday, November 09, 2010

Akamai: European shoppers moving to m-commerce

Retailers across Europe need to develop their m-commerce strategies fast as many shoppers across the region plan on using their mobile devices for m-commerce in the next year. >>

Tuesday, November 09, 2010

WinBuyer release places ads on retail pages

A new release from retail monetization platform WinBuyer gives brands a new option in advertising: placing ads directly on retail pages. Why place ads in this space? Because consumers interested enough in a product to visit a product page are likely to be impacted by ads in that space. >>

Monday, November 08, 2010

'Gamify' your marketing to attract online shoppers

As the popularity of gaming increases across many demographics, so does the importance and influence of gamers, suggests a new study. Their importance is such that Interpret believes marketing should be "gamified". >>

Monday, November 08, 2010

AudienceScience Connect links media buying across platforms

As the online space becomes more fragmented, it is also becoming harder for marketers to make succinct media buys. A new platform makes media buying a bit simpler by connecting advertisers and publishers across platforms to reach optimum consumer numbers. Called AudienceScience Connect, the platform gives both publishers and advertisers better insight into the hows and whys of online advertising. >>

Sunday, November 07, 2010

Responsys: 40+% of marketers aren't using freebies

Online retailers are definitely making strides in their advertising efforts leading up to the 2010 holiday season, but according to a new report they are still leaving ad money on the table. How? By not utilizing 'free' marketing options like those offered in the social space. >>

Friday, November 05, 2010

Top 3 tips for going global

Finding local customers is increasingly important for brands, but looking a bit farther afield may be the key to continued growth. Why? Because markets outside a brand's primary residence - like expanding to Japan from America or into Australia from Germany - creates buzz around the world. And, as consumers connect with people in other countries, it makes sense for brands to make those connections as well. >>

Friday, November 05, 2010

Brainshark includes video, voice in online presentations

The days of static flow charts are over, from a presentation standpoint at least. Brainshark has revamped how online presentations look and feel by adding in video and voice capabilities. The best part? The creation end is geared toward the average business consumer, so all non-techies will feel comfortable. Why the addition of video and voice? >>

Friday, November 05, 2010

Pew: Location-based services used by very few

With all the buzz surrounding location-based services you could be forgiven for thinking that every man and his dog are doing it. However, according to new figures from the Pew Research Center, most aren't checking in. >>

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