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BizReport : Ecommerce

Ecommerce

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Monday, December 19, 2011

Free Shipping Day pulls another $1b+ from shoppers wallets

Early data out from comScore indicates the 2011 holiday spend is now over $30 billion, with another day hitting the $1 billion single-day sales number. Free Shipping Day (Friday, December 16) saw shoppers spend $1.072 billion online, a 14% increase Year over Year. >>

Friday, December 16, 2011

2011 Holiday trends: mobile, deals, gadgets

With just over a week until the present-ripping feeding frenzy of Christmas morning, merchants online and off are pushing last minute sales, re-stocking shelves and tweaking ad campaigns. Is it working? Seven days, so far, have pushing the $1 billion mark for online sales according to comScore, and there is still time to increase sales. Here are a few tips: >>

Thursday, December 15, 2011

Platform optimizes sites for international traffic

In television and radio, experts used to say, '...if it plays in Peoria...', but as more international traffic pushes onto English-speaking websites the question is less Peoria but more Paris or Pashtour. Without proper integration those non-English speaking visitors won't be served relevant ads or content and the traffic will dry up. >>

Thursday, December 15, 2011

Give shoppers a thrill, give them a coupon

New research from CouponCabin reveals that companies that dish out coupons are giving shoppers more than just a financial saving, they're putting them in a better state of mind too. >>

Thursday, December 15, 2011

Price a big factor for many online shoppers

Online merchants may be raking in the green this holiday season, but the impetus for online shopping is the same in 2011 as it was in 2007 - price. Shoppers continue to try to save money and many are using online outlets to compare prices, use coupons/coupon codes and daily deal options so they can buy more for less. >>

Wednesday, December 14, 2011

Mom's rate Facebook highly for brand comms

Facebook has been cited by today's moms as the most trusted space online to receive brand communications, according to a new study by Fleishman-Hillard in partnership with ModernMom.com. >>

Wednesday, December 14, 2011

Most consumers would switch brands for a cause

Americans expect companies to do their bit for social issues and the economic good, found a survey by Cone Communications. Consequently, more than 9 out of 10 consumers were found to be more likely to switch to a brand or product that supports a social charity or cause. >>

Wednesday, December 14, 2011

RTB, ecommerce options may open more mobile wallets

New data finds consumers are spending with mobile content - magazines, newspapers, etc. - than they are with printed copies. That news will push more brands into the mobile space, to engage consumers with more content as well as shopping options. Two arrivals to the mobile scene should help advertisers and merchants better connect with mobiles. >>

Tuesday, December 13, 2011

Survey finds etailers leaving billions on revenue table

Shoppers would spend more if paying for goods was simpler. That is the takeaway from a new report from Javelin Strategy and Research and Payment One. According to the report online shoppers, specifically, might spend $100 billion more if payment options were made more secure and simpler. >>

Tuesday, December 13, 2011

Online shoppers say company size doesn't matter

Recent research in the UK implies that small businesses feel threatened by the advent of ecommerce. However, new research demonstrates that the factors driving consumers' online behavior provides small businesses with unique advantages. >>

Monday, December 12, 2011

32% small businesses in Britain view ecommerce channels as threat

A third of small businesses in the UK regard ecommerce channels as a threat, according to new research released this week by Epson, and many lack understanding of how social media marketing can help boost business. >>

Monday, December 12, 2011

Ecomm spend pushing $25b for 2011 holidays

Green Monday, one of the hottest online spending days historically, is here. And with it comes news from comScore that the 2011 online holiday spend (US) is already pushing $25 billion; the 2010 online holiday spend was just over $32 billion. So far the holiday ecommerce spend is up 15% Year over Year. >>

Friday, December 09, 2011

Elastic Path: 27% of holiday shoppers to buy virtual gifts

Recent consumer research from Elastic Patch reveals that over a quarter of holiday shoppers plan to purchase digital goods as gifts and will up their spend from 2010. >>

Friday, December 09, 2011

Shoppers reacting to holiday season differently than in 2010

With three billion dollar spending days in the books it may seem the biggest change from the 2010 holidays to now is that shoppers are spending more money. But the big news is actually how people are shopping, not just how much they are spending. >>

Friday, December 09, 2011

QuBit: Basic mobile website errors cost UK retailers billions

Despite the amount of mobile traffic to retail websites growing significantly retailers in the UK are still using poor mobile web strategies and losing out on billions of dollars in revenue as a direct result, according to new figures released by website optimization firm QuBit. >>

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