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BizReport : Ecommerce

Ecommerce

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Wednesday, October 15, 2008

Internet channel of choice for multi-channel shoppers

The Internet has, for the first time, become the channel of choice for multi-channel shoppers in the US, surpassing brick-and-mortar outlets, according to a new consumer survey from The E-Tailing Group Inc. >>

Wednesday, October 15, 2008

Study: Some consumers don't let economics effect spending

Heading into the holiday shopping season and with consumers tightening their budgets by the day, a new study could help marketers make the most of their ad dollars by identifying which consumer segments are still willing to buy and which segments should be avoided. Acxiom's Retail Consumer Dynamics Study found that all consumer segments are likely to spend but how, when and what the different segments spend will vary. >>

Tuesday, October 14, 2008

Tech gift-guide combines advertising with reviews

If you're looking for another way to interact with consumers as the holiday shopping season opens, consider a new platform from NetShelter Technology Media. The platform is a technology gift guide, giving consumers information about brands and products but also gives these brands and businesses the ability to interact with the consumer base through a dedicated blog. >>

Tuesday, October 14, 2008

Coupons, Inc, Money Mailer partner to take coupons mobile

With the amount of 'extra' money Americans have to spend shrinking daily, more and more retailers are offering coupons just to get consumers in their offline - and online! - doors. This week, Coupons, Inc. and Money Mailer Direct Marketing have entered into a partnership to help local businesses take their coupons online for a greater impact. >>

Monday, October 13, 2008

Report: Gift card buying, usage will change in 2008

Merchants can expect gift cards to help bolster the holiday shopping season, but according to a recent surve from Archstone Consulting merchants shouldn't count on those gift cards to be used on frivolous purchases. The survey found that consumers, who are already tightening their spending belts, will use gift cards for necessary purchases. >>

Friday, October 10, 2008

Yahoo Web Analytics tool launched

Yahoo's acquisition of IndexTools in May of this year has led to this week's announcement of their new analytics product, currently being rolled out in beta on a limited basis. >>

Thursday, October 09, 2008

Federated Media launches overhauled self-serve ad platform

Federated Media is making premium content on its self-serve platform, usually reserved for large clients, available to businesses of all sizes as the market reaches maturation. >>

Thursday, October 09, 2008

How to defend your brand

News travels fast, especially on the Internet. It has been said that one satisfied customer will tell one friend about their shopping experience but one unsatisfied customer will tell 100 people about their experience. With the speed of the Web, how can brands defend their honor, so to speak? Here are three way to defend your brand before - and after - an attack. >>

Thursday, October 09, 2008

Can coupons save Christmas?

As the global economy continues to shrink, businesses are feeling the pinch. Short of closing doors - even cyber doors - marketers are scrambling to find a viable way to compete with big box retailers who can discount products to the nth degree. Mobile Coupons (mCoupons) could be the answer according to a recent report from SmartReply. >>

Wednesday, October 08, 2008

Survey: SEO, site search and email are top business tools

A huge majority of retailers across the globe rank email, search engine optimization and site search as the most important ecommerce tools that help promote their businesses, finds search services provider SLI Systems. >>

Tuesday, October 07, 2008

Institute of Sales Promotion publishes online couponing guidelines

The Institute of Sales Promotion (U.K.) is encouraging retailers and marketers to adhere to a new set of best practice guidelines for the creation and distribution of online coupons designed to limit counterfeiting and redemption abuse. >>

Tuesday, October 07, 2008

Are you maturing with the Millennials?

Companies will find themselves losing out on vast opportunities if they don't act now to invest in strategies aimed at the largest generation of the moment - the Millennials. Such are the findings of a survey conducted by the Economist Intelligence Unit and software firm Genesys. >>

Tuesday, October 07, 2008

New platform takes user behaviors into account

Are you getting the most from your targeting efforts? If you aren't using at least a little behavioral information, you may not be. But, how can marketers leverage user's past and present behaviors to better target? A new platform from Unica Corporation could help. >>

Monday, October 06, 2008

62 million U.S. consumers start holiday shop early

Black Friday, traditionally the day when Americans begin their holiday shopping, is also known for being the day that retailer's balance sheets (hopefully) go in the black. But recent research shows that savvy shoppers are planning to do their holiday shopping much earlier, giving retailers a leg up earlier in the year. >>

Monday, October 06, 2008

Holiday prep - the time to act is now

Don't get caught with your pants down this holiday season. With just a few weeks left until shoppers begin spending in earnest you need to ensure your online marketing campaigns and website are in shape and able to cope with consumer demands. >>

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