RSS feed Get our RSS feed

News by Topic




BizReport : Ecommerce

Ecommerce

... 162 163 164 165 166 ...
 

Friday, July 19, 2013

Euclid launches retailer-specific analysis

This week, Euclid has launched a retailer-specific analysis suite, set up to help physical retailers determine which marketing efforts are pushing more conversions and helping to increase the engagement of customer lists. The Euclid Analytics for Specialty Retail tools may also improve the customer experience. >>

Friday, July 19, 2013

Adobe: Social pushing commerce

New data out from Adobe indicates social is pushing more ecommerce than many originally believed. ACTIVE Network tapped Adobe's Marketing Cloud to help them push more sales through the social channel. >>

Friday, July 19, 2013

Research reveals increasing interest in opt-in retail SMS

The number of people that opt-in to receive retail messaging is growing significantly, according to recent research from UK mobile messaging solutions provider Textlocal. >>

Thursday, July 18, 2013

Study: Ad execs IDing experience obstacles

Ad execs aren't kidding themselves: most realize real time bidding is crucial for their campaigns, but they also admit there are shortcomings in their approach. Those shortcomings are the focus heading into the future. According to new data out from Neolane and The Direct Marketing Association identifying and combatting those problem areas is a focal point for many executives. >>

Wednesday, July 17, 2013

Ad Roundup: RTB spending up, partnership to up engagement

This week, data out from a leading advertising exchange underlines the importance of budget control and real time bidding. Meanwhile, a new partnership should also help advertisers up the engagement level of their lists. >>

Wednesday, July 17, 2013

UK online sales growth hits two year high

Investment in mobile commerce, mobile optimization, and an increasingly mobile-savvy population are all drivers of a big increase in sales in the UK during June this year, according to IMRG Capgemini's latest e-Retail Sales Index. >>

Wednesday, July 17, 2013

Research: The reality behind deceptive product reviews

A new report suggests the phenomenon of 'deceptive reviews' is far more widespread than expected and perpetrated, not by shady gangs of rogue reviewers or competitors, but by existing customers. >>

Tuesday, July 16, 2013

Canadian small business owners big on branding

Small business owners in Canada are more aware than ever of the advantages of having a recognizable and trusted brand in today's consumer environment, according to the latest American Express Small Business Monitor. >>

Tuesday, July 16, 2013

Yesmail: Survey Reveals Campaigns Driven By Limited CRM

New survey findings released by Yesmail Interactive reveal companies are ignoring rich personal data. Instead, there is too much reliance on basic customer profile information and sales history to drive marketing campaigns. >>

Monday, July 15, 2013

Study: Deal seekers looking online and off for back to school

This year more shoppers will be looking for back to school deals. According to new data from Offers.com nearly all back to school shoppers (97%) say they'll seek out deals for many school items on their lists. Meanwhile all this shopping and spending is upping the stress level - for adults and children finds data from Ebates.com. >>

Monday, July 15, 2013

Top 3 tips for going international

Strategic consulting hub 151 Advisors is pushing revenue for clients through advanced strategy and across screens. Recently I had the chance to chat with the company about how US based brands can do more in the international space. >>

Friday, July 12, 2013

Accenture: Retailers gaining confidence but could saturate marketplace

An encouraging report and a warning are the takeaways from the latest Accenture Globalization Index. Key findings from Q1 2013 include more stores 'opening' new online retail outlets - many moving in to new countries or regions to engage more shoppers. >>

Thursday, July 11, 2013

Strathcom Media taps Acquisio for budget management

Strathcom Media and Acquisio have released some interesting new data - they've double the AdWords ROI for automotive clients across North America. Strathcom tapped Acquisio's Bid & Budget Management platform to help control ad budgets for auto dealerships in Canada. >>

Tuesday, July 09, 2013

Mobile shopping stationary for two-thirds of consumers

Mobile shopping has very little to do with being on the go, reveals new research from UK-based Shoppercentric, and the gap in device usage between smartphones and tablets is closing fast. >>

Tuesday, July 09, 2013

BlueKai links offline, online interactions

BlueKai is upgrading their existing data management platform to link offline and online behaviors, giving brands a more realistic picture of what customers want. Through the platform brands can bring offline CRM data into the online space. >>

... 162 163 164 165 166 ...