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BizReport : Ecommerce

Ecommerce

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Wednesday, May 27, 2009

ScreenDigest: In-game ads to reach $1 billion by 2014

And the controversy continues. There are those in favor of in-game advertising - including consumers - and those who poo-poo the idea of billboarding a brand at a time when the consumer is engaged with a game and not an ad. But a new forecast for in-game advertising indicates that, even if marketers aren't in favor of in-game ads, the market will skyrocket over the next four years. >>

Tuesday, May 26, 2009

QVC study suggests optimal product video length

Many online retailers plan to incorporate product videos into their websites over the coming year, but what length should they be? >>

Tuesday, May 26, 2009

eMarketer: Virtual worlds to increase 55%

Virtual worlds aren't just a catch phrase for sitcoms and primetime television any longer. According to a recent eMarketer report, virtual worlds are growing by leaps and bounds and could grow by more than 50% over the next five years. >>

Tuesday, May 26, 2009

Why brick-and-mortar websites aren't doing the job

In a recent study from Internet Engine, researchers found that ecommerce-only sites, such as Amazon.com, were out-performing brick-and-mortar store websites by a 3 to 1 margin. The study found that even manufacturers were better utilizing search marketing than retailers. Why? A big part of the problem is the message of brick-and-mortar websites. >>

Monday, May 25, 2009

comScore: The best ad nets for your buck

If you're thinking about adding an advertising network to your next campaign, check out the latest data from comScore. The metrics firm has ranked the top performing advertising networks for April, finding that AOL's Platform-A remains in the top spot. >>

Monday, May 25, 2009

Mobile coupon apps aid location-based marketing

Once a mantra uttered by property developers and real estate agents, "location, location, location" is now the goal of many marketers, especially those in the mobile marketing sphere. >>

Monday, May 25, 2009

How to get the most from rich media ads

Going viral is one of the huge benefits for advertisers in the video space. Between social networks, online video hubs and quirky campaigns many advertisers are finding a new audience online. This recently happened when Fox Interactive partnered with Pointroll to promote the release of the film "The Day The Earth Stood Still". >>

Monday, May 25, 2009

Study: Women spending 40% more time at home

Solutions Research Group is releasing the numbers from their recent "Women & Digital Life" research study. Over the course of several weeks, researchers interviewed more than 2,000 women from different stages of their lives - teens, young couples, moms, empty nesters and those just starting out in life. One of the most interesting findings is how the recession is impacting women. >>

Thursday, May 14, 2009

Got Apps? They do

While applications (apps) are a fast-growing obsession with many online consumers, most marketers are still a bit in the dark about how to go about creating and installing an app that will engage the consumer rather than turning the consumer off. Enter Appssavvy, which connects brand marketers and advertising agencies with app developers. >>

Wednesday, May 13, 2009

Report: Interactive marketing to top $25 billion

Within the next year interactive marketing efforts will increase by 11%, to reach $25.6 billion. The report, from Forrester Research, predicts that by 2014 the interactive spend will top $50 billion. >>

Tuesday, May 12, 2009

OFT: British mistrust of Internet holding back online market

Online shopping isn't exactly new-fangled and mysterious anymore. It's become part of everyday life for many people around the globe. However, years down the line, consumers still have a lack of trust in the Internet, particularly in the U.K. >>

Tuesday, May 12, 2009

Report: Moms feel ignored by marketers

Mother's Day may have just passed and mom's may be basking in the glow of flowers, scented candles and silly cards, but many are also thinking about upcoming tasks: making dinner, dressing for school, laundry and trips to the grocery store. Some mom's are also ignoring marketing messages. >>

Saturday, May 09, 2009

Mobile phones turn into barcode scanners

New mobile phone barcode scanning technology has been released that will help further integrate the devices in to the sales and marketing loop and bring on- and offline media closer together. >>

Friday, May 08, 2009

Can social networks push more ecommerce traffic?

A recent study from Forrester Research and Shop.org indicates that more ecommerce hubs are beginning to push advertising budgets into the social space, but is this going to increase revenue? Millions of consumers are active social networkers and studies have shown that product reviews are integral in makes sales. But are consumers currently moving between social networks and ecommerce hubs? >>

Thursday, May 07, 2009

VideoEgg introduces attention metric

A new metric from VideoEgg could help marketers determine how interested consumers are in ads. Called AttentionRank, the new ad delivery methos identifies both when and where consumers are most receptive to a brand's advertising. >>

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