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BizReport : Ecommerce


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Monday, October 12, 2009

Study: 10% of local ads are display

Local marketers may be relying on Old Faithful when it comes to advertising - the display ad. A new study from metrics firm comScore finds that about 10% of display ads in the US are targeted locally. Is this a bad thing? Or a smart move on the part of marketers? >>

Friday, October 09, 2009

Is targeting consumers by ethnicity racist?

Do you consider a potential customer's ethnicity when developing your marketing campaigns and promotional material? If not, new survey findings from Practical eCommerce may compel you to reconsider. >>

Friday, October 09, 2009

Implore your customers to think harder about passwords

Use the fact that it's National Cyber Security Awareness Month to bring to your consumers' attention the need for protecting personal information online with a well thought out password. >>

Thursday, October 08, 2009

NRF predicts 1% drop in holiday retail sales

It's becoming more and more apparent that consumers are planning a thrifty holiday period and the latest National Retail Federation 2009 holiday figures back up other forecasts. >>

Thursday, October 08, 2009

ChaCha rolls out mobile couponing platform

The coupon craze just keeps getting bigger in the US as consumers look for ways to continue cutting back. Whether clipping coupons from Sunday inserts or looking for coupons via computer or mobile, millions of consumers are clipping and saving - and creating a potential boon for marketers ready to offer their own discounts. >>

Wednesday, October 07, 2009

Survey: Holiday spend could be a record low

Several holiday spending forecasts have come out so far this autumn with many reporting no rise in spending. A new forecast from Burst Media continues the trend, but also goes so far as to suggest a record low year for holiday buying. The survey found that nearly 63% of consumers plan to spend 'the same or less' than they spent in 2008. >>

Wednesday, October 07, 2009 adds coupon search

Value-hunting consumers have pushed up searches for coupons on 50% this year and, with the upcoming holidays, that figure is bound to rise further. In response, has put in place new technology to cater to those searching for deals. >>

Monday, October 05, 2009

Study: Online retailers prefer social, retail chains choose mobile

A new study from research and advisory company Retail Systems Research LLC shows a difference in choice of high value e-commerce opportunities among emerging technologies between retail chains and merchants who conduct most of their business online. >>

Monday, October 05, 2009

Internet Marketing 101: 8% of consumers account for the majority of display ad clicks

Did you know that, when it comes to display advertising, you may be engaging less than 10% of the online population? Does that make you more nervous about launching that next campaign? It should. According to new research from comScore and Starcom USA, 85% of display ad clicks are coming from roughly 8% of the online population. >>

Monday, October 05, 2009

Fetchback, Coremetrics partner for simpler retargeting

If you think retargeting ads to consumers who have left your ecommerce site is too hard, think again. Advertising retargeter Fetchback has partnered with marketing optimization firm Coremetrics to give marketers even more control over retargeting ads. The new platform gives online businesses the ability to syndicate information about site visitors to Fetchback's Retargeting tool by dragging and dropping the information. >>

Friday, October 02, 2009

Hitwise: Over 50% rise in searches for U.K.-bound flights

Online searches for flights to the U.K. from Australia and the U.S. have increased by over 50% over the last year, according to new data from Hitwise. >>

Friday, October 02, 2009

Internet Marketing 101: Cross-selling is key for online merchants

Social marketing may be the hot buzzword in the online realm - at least for the next fifteen minutes - but when it comes to completing sales and earning revenue, older methods still reign supreme. Display advertising, cross-promotional ad campaigns and even cross-selling. With the cross-sell, merchants can offer products related to a current purchase to consumers, pushing more conversions. >>

Friday, October 02, 2009

ClickForensics launches real-time measurement tool

If you want to know the difference between quality traffic and non-quality traffic, check out a new solution from ClickForensics. The metrics firm has launched a real-time audience quality measurement said to tell advertising networks and publishers what traffic is good. >>

Thursday, October 01, 2009

Nielsen: Upcoming holiday season festive but frugal

Nielsen is projecting an extremely modest rise in holiday sales this year as Americans keep one eye on the economy and the other on their purse strings. >>

Wednesday, September 30, 2009

MarkMonitor: Cybersquatting, Phishing a big problem for brands

When it comes to brand management, one of the most insidious problems is cybersquatting, especially for pharma-marketers. According to a recent MarkMonitor report there are more than 19,000 'cybersquatted' domains for the top six pharmaceutical brands. That is a 9% increase over 2008. >>

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