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BizReport : Ecommerce


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Monday, May 09, 2011

Bizo taps Evidon for privacy regulation

As the conversation about data tracking heats up many advertisers are looking for ways to ensure their clientele that their private information is safe. Lead generation hub Bizo is hoping to answer some of those questions by increasing the regulation of how their information is collected and used; they have tapped Evidon to help them maintain and increase their compliance with do not track and other privacy initiatives. >>

Monday, May 09, 2011

Report: People are buying, overall spending totals flat

While consumers are spending money - eating out, seeing movies, shopping at local malls - the general economy isn't seeing huge improvements in the United States. That, according to new data out from Gallup, which finds that although consumers are spending money, those spending totals year to year are basically flat. >>

Friday, May 06, 2011

What Do Not Track may mean for advertisers

Privacy advocates continue to fight advertising targeting methods, even if the push isn't daily headline fodder. Data breaches, behavioral targeting methods and the potential for loss of privacy have many, both advertisers and consumers, afraid of what is happening on the Internet. Many also wonder if do not track legislation is the answer. >>

Thursday, May 05, 2011

Giving Meter: Consumers more apt to give online

When it comes to natural disasters, consumers are quite likely to hand a few dollars or send food or perishables to help the masses. But new information indicates that money gifts may be on the upswing, especially if those interested in giving can do so online. >>

Wednesday, May 04, 2011

Costs and timing issues main causes of shopping cart abandonment

Consumers today are comfortable making purchases online, and website design and usability have improved over the last few years, yet shopping cart abandonment rates remain the same as five years ago. Have marketers been fixated on the wrong reasons consumers abandon their carts? >>

Wednesday, May 04, 2011

Mobile users prefer mobile shopping to using PC

If you don't already have a mobile marketing strategy in place, perhaps a new study from InMobi that finds shopping via a mobile device is becoming more popular than shopping using a personal computer or laptop will give you the nudge you need to develop one. >>

Wednesday, May 04, 2011

Study: Tablets aren't device of choice for e-reading public

Move over guys, e-readers aren't only your property any longer. According to a new report from Simba Information while men have been the predominant e-reader buyers, women are now purchasing more e-reading devices and more e-books - and it isn't just to 'hide' what they're reading. >>

Friday, April 29, 2011

Survey: People considering vacations but aren't planning

As April winds down, the US consumer base is beginning to think about summer vacations. The problem, according to a recent survey, is that they are thinking but aren't purchasing travel packages or finalizing plans. The longer consumers wait to decide, the more likely they are to skip a long vacation, especially as gas prices are once again heading up. >>

Friday, April 29, 2011

CannedBanners rolls out self-serve, ecomm option

Etailers within Shopify's platform have one more option when it comes to advertising: flash banner ads. This week, CannedBanners rolled out a new banner creation platform, which is self-serve, for the site. >>

Thursday, April 28, 2011

Online shoppers to spend 10% more this Mother's Day

The foil wrap from the Easter Eggs has barely left the trash and Mother's Day is already just around the corner. But that isn't going to stop people splashing out on their moms. In fact, according to a recently conducted survey by BIGresearch for the NRF, moms will have more spent on them than last year, particularly by those of their children who shop online. >>

Thursday, April 28, 2011

Mobile retail searches treble in UK

In the first three months of 2011 mobile retail search traffic in the UK rose significantly, found the first Online Retail Monitor from Google and the British Retail Consortium, with boots, dresses and kitchens among the top 10 retail search terms. >>

Thursday, April 28, 2011

Survey: Group couponers come back time and again

Consumers have glommed on to the group couponing craze, but some businesses have held back from fully embracing the trend. New research from Lightspeed Research may change those minds. According to Lightspeed group couponers are not only shopping once, but they are coming back time and again to shop with those businesses. >>

Wednesday, April 27, 2011

Facebook, Groupon, Living Social - Where is group couponing going?

Add another potential attention grabber to social kingpin Facebook's wall: the daily deal. This week the network launched their version of a daily deals site, allowing users to like, share and pass along daily deal information to their friends and family with a simple click. >>

Wednesday, April 27, 2011

3 questions with AdBrite's Iggy Fanlo

With online ad revenues expected to increase by at least 10% in 2011, more businesses are entering the online ad space. Advertising Network? Exchange? Not sure which is the right fit for your business? You aren't alone, and the waters become more muddy each day. >>

Tuesday, April 26, 2011

Survey: Shopping experience a bad one for most consumers

Etailers may want to take another look at their online stores. According to a new survey from Plimus consumers are still annoyed by long check-out processes and hassle-filled transactions. Although the online experience isn't smooth for many, there is also good news from the report - consumers are making more online purchases that they did last year. >>

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