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BizReport : Ecommerce

Ecommerce

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Thursday, November 19, 2009

Ho-Ho-Humbug for etailers this holiday season?

Etailers hoping the upcoming holiday shopping rush will present a huge, well, present to their bottom lines this year may wind up with little more than coal in their registers. According to a recent Nielsen report the upcoming holiday season will likely reap only moderate benefits to etailers as consumers continue pinching pennies and whiling away more dough for the winter. >>

Wednesday, November 18, 2009

CTAM: Mature Americans active online

Senior citizens in the U.S. are more likely than any other age group to engage in e-commerce activity online, according to new data from the Cable & Telecommunications Association for Marketing (CTAM). >>

Wednesday, November 18, 2009

NCSA: Security concerns drive shopping cart abandonment

Even in tough times when bargains are being sought by many, consumers are still wary of pouncing on a purchase if they have doubts about a site's online security. E-commerce sites that don't reassure consumers their personal data is secure are risking losing out on sales. >>

Wednesday, November 18, 2009

Internet Marketing 101: Is page-load time killing conversions?

Have you thought about how long it takes your website to load lately? If not, and if the page-loading time is too long, you could be losing potential customers. Why? Because, just like in the initial online years, consumers are turned away by slow site-loads. >>

Tuesday, November 17, 2009

Study: Non-voice taking over mobile

When it comes to the mobile marketplace the space is evolving faster than most marketers are ready for. According to a new report from BIA/Kelsey Group, texting, email and Internet activities are now driving mobile use; we can thank smartphones for the changes. >>

Tuesday, November 17, 2009

Experian: Coupons raise email marketing click rates and revenue

It should come as no surprise to any well-read marketer that consumers are lapping up coupons both on- and offline. New data released by Experian Marketing Services shows that email marketers can benefit hugely from including coupons in their communications. >>

Tuesday, November 17, 2009

Study: Merchant confidence low but growing

Consumers may have rebounded or begun rebounding from the struggling economy but ecommerce providers have been slower to react. However according to a new survey from MerchantCircle online merchants, who still have low optimism, are beginning to turn the corner. >>

Monday, November 16, 2009

Internet Marketing 101: Why marketers need cause marketing

It is no secret that despite the struggling world economy, many consumers are still spending. Most are spending less than in early 2008 or 2007, but still they are spending. What may surprise many marketers is that, in addition to cutting back on spending in general consumers have changed one other aspect of their spending: they are now looking for 'good cause' companies which with to spend their dollars. >>

Monday, November 16, 2009

Are affiliate marketers making the most of the Internet?

No. At least according to a new report from Affiliate Benchmarks, the research segment of NET exponent. According to a new study the affiliate marketplace has skyrocketed over the past few years, but along with the growth has come a group of affiliate marketers who aren't making the most of the online arena. >>

Friday, November 13, 2009

Suite of tools released to fight fraudsters

When it comes to fighting click fraud marketers all want answers. How do they fight? Where do they fight? How do they begin? A newly released suite of tools from Epic Advertising's Online Intelligence may be a help, by monitoring traffic, campaign performance and identifying potential problems. >>

Friday, November 13, 2009

Study: College kids are spending in tech

Don't forget those college kids when targeting tech products. According to new research from Alloy Media + Marketing and Harris Interactive, the record number of college freshmen are spending money on all sorts of tech products; they are also spending more and more time in an online environment. >>

Thursday, November 12, 2009

Study: Women want virtual cash, goods

When it comes to online advertising, most women are willing to watch ads or play games and apps in exchange for virtual currency. According to a new study from Q Interactive, women play games and view ads so that they can 'get' other things, primarily in the form of virtual currency. >>

Wednesday, November 11, 2009

Internet Marketing 101: How ad placement can harm - or help - brands

It is the fear of marketers the world over, both big brands and small businesses. Improper ad placement - finding an ad for a child's toy, for example, adjacent to adult content. Although most marketers do try to police the marketplace, even the most diligent advertiser and publisher cannot be 100% effective. Enter the AdSafe platform, which assists marketers in making certain that ads are placed properly to protect the brand. >>

Wednesday, November 11, 2009

Survey: UK consumers don't mind being watched

When it comes to personalized ads, nearly three-quarters of UK consumers admit they don't mind Big Brother-type entities watching them. According to a recent survey from SDL Tridion, 74% of these consumers not only don't mind when businesses mine their shopping information, they like it. Especially when 'being watched' means bigger discounts. >>

Tuesday, November 10, 2009

IMRG: 93% of Brits to buy Christmas gifts online

Increased confidence in online payment methods and savvier consumers will combine to drive the vast majority of British shoppers online to buy Christmas gifts this year, according to a new survey from the Interactive Retail in Media Group (IMRG) and eDigitalResearch. >>

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