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BizReport : Ecommerce

Ecommerce

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Thursday, September 03, 2009

Report: Poor service frustrating European online shoppers

Across Europe, dissatisfied online shoppers are holding on tight to their Euros as their shopping experiences prove frustrating. >>

Wednesday, September 02, 2009

Internet Marketing 101: Why you should target students

When it comes to spending the younger generations may have a leg up on their parents and grandparents - even if the parents and grandparents technically have more money than the kids. That, according to a new Harris Interactive/Alloy Media + Marketing poll. According to the research the 13.8 million college students going back to school this fall holds a record $250 billion in discretionary spending. This is an important concept to grasp, especially for new online businesses. Etailers to online brands need to know how different consumer groups are spending in order to target most effectively. >>

Tuesday, September 01, 2009

Study: Consumers still not keen on spending

Wall Street may be hopping, the stock market may be up but consumers still aren't buying. Literally. According to a new Harris Interactive Poll. According to the report more than three quarters of Americans have changed the way they spend by cutting back. Of those only about 24% have increased their spending in recent weeks as word that the economy is rebounding has begun to spread. >>

Monday, August 31, 2009

MerchantCircle launches pay-per-action platform

Want more action in your campaigns? Then you need stronger leads. A new programs from local business network MerchantCircle could be just the ticket. The pay-per-action platform gives advertising agencies and partners the ability to leverage the MerchantCircle network of businesses to deliver targeted leads to local business clients. Because it is a pay-per-action model, the cost is quite reasonable. >>

Monday, August 31, 2009

Internet Marketing 101: Tips for running better contests

Ask any author, movie producer or screenwriter what they best traffic driver is and their answer will likely be: contests. A well-run contest can drive several hundred more hits per day for the length of the contest. Why? Because consumers love free stuff: free books, free appliances, free gift cards. But, the biggest benefit isn't the traffic - it is the lead generation. >>

Monday, August 31, 2009

Brits to spend less, focus on value

British consumers are taking a long, hard look at their spending habits and general lifestyle and reassessing their priorities in life, according to new research from Millward Brown. >>

Friday, August 28, 2009

Consumers want human touch, even online

Consumers' buying decisions are being affected by the lack of human contact offered by e-commerce stores, according to a recent survey by social media shopping company IMShopping and Harris Interactive. >>

Friday, August 28, 2009

5 ways to pimp your product descriptions

Christmas is coming and it's time to start knocking your website into shape. An important part of any ecommerce website is the product copy which has an awful lot of work to do to get across the facts while enticing visitors to make a purchase. >>

Thursday, August 27, 2009

Amazon asks customers for packaging feedback

In November, 2008, Amazon introduced new packaging that would help eliminate "wrap rage" while reducing waste and helping the environment. Now Amazon is getting its customers wrapped up in the packaging debate, too. >>

Thursday, August 27, 2009

Yahoo changes up email, messenger, mobile offerings

In an effort to remain relevant and perhaps have a better shot at taking on online giant Google, Yahoo is pushing a few traditional offerings. This week the company announced changes to their email, messenger and mobile programs. But, perhaps the biggest move? An improved search results page which will give 'personally relevant results' to consumer queries. >>

Thursday, August 27, 2009

MTV video player pushes contextually relevant ads

A new video ad offering from MTV Networks could have a bright future with advertisers and consumers alive. Called "The Scrubber" the new custom video player inserts ad content throughout the course of the program being viewed, leading to a potentially bigger engagement score for the consumer watching. >>

Wednesday, August 26, 2009

Study: Online shoppers seek value, not bargains

According to new research, online shoppers are still hunting for the best prices, but have evolved from "recession shoppers" to "value hunters". >>

Wednesday, August 26, 2009

Try enhanced notice to engage consumers

A new report from online retargeter FetchBack has interesting news for marketers. When adding enhanced notice to retargeted ads, consumers increased communication with the marketer in question. Enhanced notice is a small note at the bottom of the ad served which tells consumers why the ad was served to them. >>

Tuesday, August 25, 2009

U.S. parents slow to finish back-to-school shopping

The National Retail Federation has released its latest figures relating back-to-school spending, and they show that even though some schools are already back in session, some parents have yet to finish shopping for the essentials. >>

Tuesday, August 25, 2009

Webcredible: User experience suffering on price comparison websites

At a time when price comparison websites should be witnessing an increase in popularity from bargain-hunting, financially strapped consumers, they are instead seeing visitor numbers drop. Webcredible's recent research offers some insight as to why this might be. >>

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