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BizReport : Ecommerce

Ecommerce

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Wednesday, October 13, 2010

Playfirst: The difference between male and female gamers

In game advertising is a big part of social marketing lately, but targeting the right consumers with the right message has proven to be more challenging. Why? Because while all gamers enjoy playing, the games they play and the time they spend with games are quite different. A recent study from Playfirst and Frank N. Magid Associates sheds light on the difference between two gaming segments: male and female. >>

Tuesday, October 12, 2010

Retargeter myThings offers adaptive banners

A new offering from personalized retargeting ad firm myThings may help brands looking for a global audience connect with that audience. The Adaptive Banner Technology offering helps brands to personalize ads based on prior shopping experience and gives brands a much more broad range of creative aspects with which to work. >>

Monday, October 11, 2010

Online banking fraud in U.K. down 36%

Tougher security measures and new 'chip and pin' cards are driving down banking and credit card fraud both on- and offline, new figures out of the U.K. have revealed. >>

Friday, October 08, 2010

Buysight focuses on consumer insights

With a name change from Permuto to Buysight, the online platform is ready to focus not just on consumer acquisition and remarketing but on consumer insights. For brands across the web, finding in-market consumers and analyzing their browsing and buying habits can be the difference between a consumer who visits often and a consumer who buys often. >>

Thursday, October 07, 2010

Studies: Consumers won't cut back, advertisers shouldn't, either

Two recent studies may change the way advertisers look to the 2010 holiday shopping season. Rather than cutting back on spending, one study finds that consumers will likely spend more in 2010 than they did in 2009. With consumers spending more, advertisers may also want to increase their ad exposure. Here's why: >>

Wednesday, October 06, 2010

Group-buying promotion success relies on preparation - here's how

The group-buying model is simple. In return for a huge increase in local awareness, businesses provide substantial discounts. However, as several recent incidents have highlighted, not all businesses have been fully prepared for the popularity of sites such as Groupon. Read on to find out what can be done to ensure a smooth promotion. >>

Wednesday, October 06, 2010

Practical items top of gift lists this holiday season

Necessity trumps luxury this year, according to new research from SymphonyIRI, as both givers and receivers of Christmas gifts look for cash, gift cards and other practical items. >>

Tuesday, October 05, 2010

SlideRocket upgrades online presentations

Online presentations are getting an upgrade through the SlideRocket platform. Today, the company is releasing a new version which will allow greater engagement and collaboration capabilities. Rather than creating a static presentation, the SlideRocket platform will allow presentations to be created with specific customer information to help with online sales, feedback forms, polls and analytics. >>

Tuesday, October 05, 2010

Report: Ecommerce brands pushing for global buyers

With the economy still struggling around the globe, retailers are looking abroad to grow their buying audience. According to a recent study from Shop.org and Forrester Research, online retailers are beginning to look for global shoppers for their wares rather than looking only to their national audience. >>

Monday, October 04, 2010

Study finds Groupon merchants disillusioned

Local business owners are disillusioned with the type of consumers their coupons are attracting, according to new research, with many deciding not to use the social promotion deals again. Meanwhile, Groupon defends its business model saying nearly all businesses plan to roll out further promotions. >>

Monday, October 04, 2010

Survey: Shopping experience costing $44 billion per year

Transaction problems are costing online retailers more than they might think. A new survey from Tealeaf and Harris Interactive estimates that more than $44 billion may be lost each year because of transaction issues. What's more, these bad consumer experiences aren't costing just a single sale; those surveyed said they turned to competitors after a back experience with an online retail hub. >>

Monday, October 04, 2010

RetailMeNot: Nearly $60 million in coupon savings through June 2010

For the first half of the year, consumers have been searching for, downloading and printing online coupons in huge numbers. According to coupon platform RetailMeNot consumers have redeemed more than $57 million in coupons between January and June of 2010. For the RetailMeNot website, more than $8 million in savings coupons have been downloaded. >>

Monday, October 04, 2010

Pew: Most American researching products online

Just one more reason to keep product information up to date and easily accessed: according to a new report from Pew Internet and American Life Project the bulk of Americans are researching product purchases online. >>

Friday, October 01, 2010

SeeWhy founder offers insight into shopping cart abandonment

The 2010 holiday shopping season is fast approaching, leaving many etailers to ponder the myster of shopping cart abandonment. Why do consumers abandon their carts? Can those consumers be re-engaged? What can marketers do to decrease cart abandonment? SeeWhy founder Charles Nicholls offers his advice on this trend. >>

Friday, October 01, 2010

How to improve holiday campaigns through social marketing

This holiday season is likely to see much more online traffic, online sales and the use of online coupons for purchases. How can a brand take advantage of this type of online climate? Tapping into the social marketplace through tools which can help manage promotions and sales through the social space. >>

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