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BizReport : Ecommerce


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Thursday, May 06, 2010

Quarter of Americans plan to shop online for Mother's Day

Consumers plan to spend more on their moms this coming Mother's Day than they did last year. The same goes for dads, but to a lesser extent. Either way, many are going to shop online. >>

Thursday, May 06, 2010

Rocket Fuel launch optimizes brand in real time

Rocket Fuel has launched a new tool to help brands better optimize their online communications through automated targeting options and metrics. The platform works in the display space by first profiling customized audiences for each branded campaign. The consumer information is then layered with demographic, lifestyle and purchase history among other factors. The key is that all of the information is offered in real time, giving marketers direct insight into how campaigns are faring. >>

Thursday, May 06, 2010

Dotomi launches Promo Builder

There is a new tool on the horizon which may help brands create buzz about promotions and new products. Called Promo Builder, the tool from Dotomi gives brands the ability to create personalized display media which can then be used cross-channel. >>

Wednesday, May 05, 2010

Women want the mall on their mobiles

Retailers not yet on the mobile bandwagon really ought to hop on, particularly as women charge ahead in their use of the mobile Internet in their day-to-day lives - particularly when it comes to shopping. >>

Monday, May 03, 2010

UnsubCentral's tool empowers consumers within ad space

A new tool has been launched in the online space which could help brands, publishers and marketers better target messages to consumers - by allowing them to opt-out. Called Preference Central, the tool allows consumers to choose the types of content they want to engage with online. Consumers simply choose the types of brands, messages or information they wish to be presented to while online. >>

Friday, April 30, 2010

Female baby boomers look to web for cosmetics

Mintel's recent Beauty Retailing report found the female baby boomer population is becoming increasingly web-savvy and more could be spending their digital dollars at online beauty sites if retailers play their cards right. >>

Friday, April 30, 2010

UK shoppers prefer online to standing in line

The popularity of online shopping is continuing to grow rapidly, with the majority of the British population aged 15 and over shopping online. Such are the findings of a recent IMRG report. >>

Friday, April 30, 2010

Survey: Retailers expecting boom soon

Okay, maybe a huge boom is still far off, but according to the 9th Annual Merchant Survey from the e-tailing group, retailers are upping their investment in ecommerce because they believe a turn-around is imminent. More than 90% of retailers believe online revenues will increase year over year. >>

Thursday, April 29, 2010

Burst, Anchor partnership improves click rate

No one wants to deal with click fraud. Not advertisers and certainly not advertising networks. To help improve their click scores and make it more difficult for fraudulent clicks to get through, Burst Media has partnered with Anchor Intelligence for traffic analysis within their network. Six months into the partnership, Burst's click score has improved by 47%. >>

Tuesday, April 27, 2010

Consumers put more faith in online product reviews

Consumers are affording online product reviews more trust and increasing their reliance on them, according to a new social shopping study. >>

Tuesday, April 27, 2010

Offspring to spend a little bit more on mom this year

Mothers everywhere can expect a little bit more money to be splashed out on them this coming Mother's Day, according to new research from the National Retail Federation and BIGResearch. >>

Tuesday, April 27, 2010

North Carolina offers online retailers sales tax amnesty

Less than a week after announced it was suing the state of North Caroline for demanding private information about its resident's purchases, the state has offered a deal to Internet retailers in the form of a tax amnesty. >>

Tuesday, April 27, 2010

Merchants: Do you need third party sellers?

There is tough competition in the online marketplace, especially for non-CPG brands. Finding your unique store carrying Brand X bags, for example, is nearly impossible when there are 50 other storefronts offering the same thing to consumers. Third party marketplaces - such as Amazon, eBay, and even Google - can help etailers increase traffic and conversions. Here are a few tips from Mercent, a hub connecting etailers with third party sites. >>

Tuesday, April 27, 2010

Study: Consumers abandon slow loading websites

A recent roll-out from Google makes it more important than ever to have a quickly loading website. The Google addition ranks websites from search queries based on page load time. That, along with more metrics showing that consumers click away from slow-loading sites should be a wake-up call for marketers. >>

Tuesday, April 27, 2010

McAfee: Etailers need 'cautious' shoppers

When it comes to ecommerce, most brands are looking for more and more traffic. Traffic alone, however, isn't what etailers need according to a recent McAfee report. According to their Digital Window Shopping: The Long Journey to Buy report online brands need consumers who are slow to convert because those consumers are actually more likely to convert. >>

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