BizReport : Ecommerce

Ecommerce

Monday, March 05, 2007

Microsoft to move millions of marketing dollars to digital

A top Microsoft executive, speaking at the recent AAAA media conference, indicates that the majority of the company’s ad spending will shift to digital in the near future. >>

Thursday, March 01, 2007

SQAD Inc. to launch online ad campaign cost-forecasting tool

A new database will enable online marketing professionals to better forecast media-plan costs. >>

Tuesday, February 27, 2007

Report: Online ad spend will slow down this year

Most forecasts are expecting another huge gain for online advertising in 2007 as more consumers go online for news, information and great buys. eMarketer, while still in the middle of the forecasts, doesn't agree with that trend and is forecasting an overall advertising slowdown this year. >>

Tuesday, February 27, 2007

Advertisers to get more control over contextual ad campaigns

Brand advertisers are to get a boost with the advent of new contextual advertising models. >>

Tuesday, February 27, 2007

MilkPEP introduces world's first branded emoticon

The world’s first branded emoticon has made its debut in the online lexicon in an attempt to connect with teen audiences. >>

Thursday, February 22, 2007

Download-to-own videos to generate more revenue than ad-supported

With increasing numbers of businesses investigating and embracing internet TV, new analysis suggests that now is the time to take a closer look but not to expect too much in the next couple of years. >>

Thursday, February 22, 2007

E-tailers and affiliates experience barriers to overseas sales

According to a poll taken at an e-commerce affiliate conference in Las Vegas, 87 percent of companies would like to sell to non-U.S. markets. >>

Thursday, February 22, 2007

eBay pull ad after ASA complaint upheld

The ASA has upheld a complaint against eBay from a consumer who could not find items depicted in an eBay ad for sale on the auction site. >>

Wednesday, February 21, 2007

Marketers need to offer online coupons in context

Showing ads out of context - like advertising a ski vacation package on a financial news website - may gain a lot of attention. Online coupon hubs hope in-context advertising of their bargains will do the same. >>

Wednesday, February 21, 2007

Online sales affected by low customer confidence in data security

Online consumers expect businesses, not banks, to compensate for fraudulent transactions. >>

Wednesday, February 21, 2007

Websites benefit from turning customers into reviewers

E-tailers have been slow to incorporate customer reviews and ratings in their websites for fear of doing more damage than good, but new research shows, it can benefit business and increase sales. >>

Tuesday, February 20, 2007

Flowers, card sales jump for Valentine's Day

All of that early advertising apparently paid off for online flower and card shops. Sales revenue for online flower and gift shops jumped in the week leading up to Valentine's Day. Researchers estimate that 1 in every 6 online users visited a flower or gift site in the week leading up the February 14th. >>

Tuesday, February 20, 2007

Consumers find more retail satisfaction online than offline

E-tailers are surpassing offline customer satisfaction, according to latest figures. >>

Tuesday, February 20, 2007

U.S. lags in broadband penetration rankings

Despite having the highest total number of broadband subscribers in the world, the U.S. still comes twelfth in overall percentage penetration rankings. >>

Monday, February 19, 2007

Preview panes demand new look at email marketing communications

Pencil in a meeting with your creative department, you will need to update them on new email marketing design considerations. >>