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BizReport : Ecommerce


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Thursday, October 22, 2009

Consumers want gift cards for practical, not frivolous, items

Gift cards will continue to be popular with consumers this year, according to new research from Archstone Consulting, but card values will be smaller and their use more practical. >>

Thursday, October 22, 2009

LogicLab platform matches media buyers, advertisers

Merkle's LogicLab has rolled out a platform which matches media buyers with advertisers to optimize ad campaigns. The platform compares information from the media companies to consumer data to match the right ads and advertisers with the right content, potentially enhancing campaign ROI in the process. >>

Wednesday, October 21, 2009

Major British high street retailers up the ante online

British high-street retailers have upped the ante when it comes to improving the usability of their websites, but WHSmith remains the top ranked website for the second year running. >>

Tuesday, October 20, 2009

Retailers - improve your pick-up strategies for the holiday season

No, this isn't advice for the office Christmas party, instead it's a peek into what retailers are and are not doing to maximize sales via the cross-channel experience they offer to their customers. >>

Tuesday, October 20, 2009

Internet Marketing 101: Tips for reducing shopping cart abandonment

You've got a well-designed ecommerce hub. You're keeping up with competitor offerings and specials. You've developed a list of consumers and are monitoring the list to add new members or remove non-responding members. And yet consumers are still abandoning shopping carts or clicking-not-buying. The problem may be a small oversight that is having a big impact. >>

Tuesday, October 20, 2009

Coupon availability beginning to dictate shopper decisions

Most etailers and even offline retailers expected it to happen. Still, the results from the second annual Benchmark Survey on Consumer Coupon Behavior may startle some because of the number of consumers changing their habits. The survey found that nearly 30% of consumers are now deciding where to purchase items based on coupons offered and more than 20% will leave one store for another if the second store offers a coupon. >>

Monday, October 19, 2009

Online conversion rates up but satisfaction down

New research reveals that online retail and ecommerce businesses have improved their conversion rates in the past 12 months, but far from all are happy with their conversion rates. >>

Monday, October 19, 2009

Now you can map retargeted ads

As if retargeting ads to consumers who have clicked but not purchased were not enough, now retargeting firm FetchBack has launched a new tool which allows marketers to map the engagement level for the ads. Using the tool, marketers can review how retargeted ads performed to determine how to better retarget in the future, creating a better conversion rate. >>

Friday, October 16, 2009

Internet Marketing 101: How to get more from social, video

When it comes to social networking, many marketers are in the space at least minimally. They have created a social profile and are possibly Tweeting or updating their status every few days, but most still think of social networking as just something to do when they have something new or different to report. When it comes to video, the same can be said. Marketers are beginning to create video campaigns to engage even more consumers, but aren't necessarily telling the stories consumers want to hear. There is a way to do both better. >>

Friday, October 16, 2009

September Trends: Search, Travel continue to be hot categories

With the global economy still struggling, marketers are looking for something a little extra to help plan holiday campaigns. That extra? Metrics. Hitwise, Nielsen Online and comScore, three of the largest metrics firms, have released a trio of reports that could help marketers decide where to spend online. >>

Thursday, October 15, 2009

Survey: 92% say online shopping experience enhanced by real-time assistance

Online retailers need to consider live online help options to enhance the shopping experience, cut cart abandonment rates and increase loyalty, according to the results of a new survey from e-commerce solutions company, ATG. >>

Wednesday, October 14, 2009

Human touch lifts sales conversion rate for major online retailer

One of the largest retail suppliers of household appliances in the U.S. has had a great summer of online sales thanks to the addition of some live shopping assistance on their website. >>

Wednesday, October 14, 2009

Tealeaf: Consumers tell socnets, not retailers, about transaction woes

More and more consumers are turning to the Internet to carry out their shopping, but a new survey from Tealeaf Technology Inc., a company that analyses consumer behavior online, found that e-commerce sites aren't providing a problem-free experience. Worse still, consumers are sharing their dissatisfaction on social media. >>

Tuesday, October 13, 2009

AdNectar launches branded virtual goods on Twitter, LiveJournal

Virtual goods platform AdNectar has expanded to more social networks, giving brand marketers the chance to engage even more social consumers. This month, the platform launches within Twitter, the fastest growing social network, and within LiveJournal, one of the premiere blogging platforms. >>

Monday, October 12, 2009

comScore launches gamer targeting platform

In-game advertising is quickly becoming a solid resource for marketers, but many are still unsure how to go about targeting and segmenting the fast-growing online gamer segment. Enter a new tool from comScore which helps marketers better target and segment the gaming audience for increased campaign ROI. >>

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