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BizReport : Ecommerce


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Friday, January 15, 2010

Loyalty360, Mocapay partner for mobile platform

Confused by the mobile marketplace? You're not alone. As the mobile marketplace has evolved in the past year many marketers have dipped their toes in the advertising waters. The problem is the mobile marketplace isn't the same as the general Internet. A strategic partnership between Loyalty360 and Mocapay may help marketers come to terms with the mobile marketplace. >>

Thursday, January 14, 2010

More interactivity and personalization please, demand connected consumers

Consumers across the globe are feeling more empowered and, in turn, more demanding of retailers, thanks to the proliferation of multiple technology channels. As a recent IBM study discovered, consumers want more dialogue with retailers operating in digital environments. >>

Thursday, January 14, 2010

British consumers still reeling from ripples of recession

Consumers are still being affected by the financial ripples generated by the recent recession and, just because some media reports claim the recession is over, doesn't mean marketers should abandon brand messages that acknowledge that lean times remain ahead for many. >>

Thursday, January 14, 2010

Gartner: Not long before mobile Internet access exceeds access via PCs

If your website isn't already optimized for access via mobile devices then it's about time you started the process. According to new research from Gartner, mobile phones will overtake PCs as the most common website access devices in the world in the next three years. >>

Thursday, January 14, 2010

Brand Safety: How brands can recover from scandal

Alright, you've prepared for scandal by being proactive in how ads are placed on content sites and the types of keywords used for your products and services. Despite your best efforts, your brand has gotten dragged into the middle of a breaking celebrity scandal like the Tiger Woods episode in late 2009. What do you do? >>

Wednesday, January 13, 2010

New tool calculates financial impact of slow page load times

Page load time is a big issue. Consumers expect an immediate response from a website, no matter which network or device they access it from. For some marketers speeding up their webpage load times isn't high on their list of priorities, but perhaps a new tool that calculates the financial impact of sluggish sites will make them take a closer look. >>

Wednesday, January 13, 2010

Brand Safety: How to survive a scandal

Nearly a month since the Tiger Woods scandal broke and brands are still running scared. From him and from other athletes or celebrities paid to endorse products. But this running from scandal isn't necessarily the right move, instead brands need to be prepared for scandals before they break by properly managing not only an ad campaign but where the ads in every campaign are placed. >>

Wednesday, January 13, 2010

How to use mobile to engage consumers

This week Searchandise Commerce, a media network for manufacturers and retailers, released a mobile application that may help manufacturers and merchants use mobile to engage consumers. The HitList Mobile release allows manufacturers or retailers to deliver specific product information to consumers as they search the mobile web. >>

Tuesday, January 12, 2010

Over half of holiday shoppers turned to mobiles to aid purchase decisions

A survey of holiday shoppers across 11 countries has revealed that over half used their mobile phones to search for information to help make a purchase decision, according to a new study by Motorola. >>

Tuesday, January 12, 2010

Game retailers need to think out of the box

As a gamer, I can honestly say that I haven't purchased a boxed game for a very long time thanks to the likes of Steam or Games on Demand. And it seems I'm not alone. The latest Chart-Track data released by the U.K.-based Entertainment and Leisure Software Publishers Association Ltd shows a marked decline in sales of boxed videogame products during 2009. >>

Tuesday, January 12, 2010

Focused ad messages boost traffic 18%

With the right messaging good things can happen. That could be the tag line for the latest research from Marketing Sherpa, which shows how a coffee company boosted website traffic by nearly 20% simply by focusing the content of banner and video messages to find the right blend. >>

Monday, January 11, 2010

British consumers favor eco-friendly online retailers

British consumers want online retailers to reduce their environmental impact to the same degree as high street stores, according to new research by web hosting firm 1&1 Internet. >>

Monday, January 11, 2010

ImpactRadius offers multi-channel performance ad platform

A new advertising platform launches today with the promise of giving marketers a multi-channel approach to performance advertising. ImpactRadius gives marketers and media partners - for example a publisher and a display advertisers - the ability to connect directly with one another to plan a campaign. >>

Monday, January 11, 2010

Retargeting ads could boost Valentine's spending

Okay, you've had a few minutes to breathe after the monstrous 2009 holiday shopping season. But catch that breath because the next ecommerce bump is right around the corner - on Valentine's Day. After the big spend over the Christmas holidays, some etailers might be willing to sit back and wait for consumers to find them again, but the smart etailers are planning to bring consumers back by retargeting ads. Here is how one etailer increased both click throughs and campaign ROI. >>

Friday, January 08, 2010

Is increased consumer confidence good for marketers?

The latest research from The Conference Board Consumer Confidence Index shows another gain in consumer confidence - at least for the future. But will this vote of confidence help marketers in the short term? >>

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