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BizReport : Ecommerce

Ecommerce

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Wednesday, October 29, 2008

Holiday retail sales outlook gloomy

Recent reports suggest that this holiday season will be tough for consumers and retailers alike, with retail sales growth down on this time last year. Even online retail isn't escaping the financial turmoil that is keeping consumer's hands firmly in their pockets. >>

Tuesday, October 28, 2008

Customers seeking product support log on

After flicking through the manual, the Internet is the second port of call for customers looking for product information and support, according to Michael Mace of Rubicon Consulting. >>

Friday, October 24, 2008

Specific Media report connects online research with offline sales

Think there is no correlation between online advertising and offline sales? Think again. A new reporting tool from Specific Media shows marketers the direct effect that online advertising has on offline sales. >>

Thursday, October 23, 2008

MerchantCircle brings sales feet to merchants streets

If you think you can't have a greater sales ROI because you can't afford more salespeople, think again. A new offering from MerchantCircle, an online network for local merchants, gives local merchants access to advisors who can help local merchants find local consumers in the online space. >>

Wednesday, October 22, 2008

Acerno acquisition aids Akamai's ad targeting aims

Content delivery provider Akamai is delving into advertising with the acquisition of targeted advertising firm acerno and the introduction of a new advertising solutions platform. >>

Tuesday, October 21, 2008

Ad-ology illustrates product review/blog influence on consumers

Product reviews, consumer comments and information gleaned from blogs are all having some, or significant, influence on consumer purchasing decisions according to a recent Ad-ology survey. >>

Tuesday, October 21, 2008

Forecast: Worst Christmas since 1991

A word to the wise: start holiday advertising early this year. According to a recent report from TNS Retail Forward, this holiday season in the US could be the weakest since 1991. The report indicates that sales growth will only be about 1.5%; in 1991, growth was only about 1.2%. All is not lost, however, although consumers will be spending less consumers will be shopping online more. >>

Monday, October 20, 2008

Flaunt your free delivery

Consumers are going online to do their holiday shopping as a way of saving time and money, especially on gas, which makes offering free delivery a powerful way of attracting new customers. >>

Friday, October 17, 2008

How to get more from consumer opinions

Product reviews, brand bulletin boards, shopping sites. With consumers logging on by the thousands to learn more about products, it is easy to see why marketers heads are spinning. A new platform from Biz360 may help marketers get a better grasp on what is being said, both negatively and positively, about their brands online. >>

Thursday, October 16, 2008

Spell out delivery costs to avoid 'shipping shock'

To bring some Christmas cheer into the homes of recession-weary British consumers, Amazon has slashed its minimum purchase amount to a third of the usual cost. >>

Wednesday, October 15, 2008

Consumers plan a budget-conscious Christmas

Consumers plan to employ a variety of money-saving tools and strategies to bag a bargain this holiday season, according to a recent survey by Harris Interactive, commissioned by coupon website RetailMeNot.com. >>

Wednesday, October 15, 2008

Internet channel of choice for multi-channel shoppers

The Internet has, for the first time, become the channel of choice for multi-channel shoppers in the US, surpassing brick-and-mortar outlets, according to a new consumer survey from The E-Tailing Group Inc. >>

Wednesday, October 15, 2008

Study: Some consumers don't let economics effect spending

Heading into the holiday shopping season and with consumers tightening their budgets by the day, a new study could help marketers make the most of their ad dollars by identifying which consumer segments are still willing to buy and which segments should be avoided. Acxiom's Retail Consumer Dynamics Study found that all consumer segments are likely to spend but how, when and what the different segments spend will vary. >>

Tuesday, October 14, 2008

Tech gift-guide combines advertising with reviews

If you're looking for another way to interact with consumers as the holiday shopping season opens, consider a new platform from NetShelter Technology Media. The platform is a technology gift guide, giving consumers information about brands and products but also gives these brands and businesses the ability to interact with the consumer base through a dedicated blog. >>

Tuesday, October 14, 2008

Coupons, Inc, Money Mailer partner to take coupons mobile

With the amount of 'extra' money Americans have to spend shrinking daily, more and more retailers are offering coupons just to get consumers in their offline - and online! - doors. This week, Coupons, Inc. and Money Mailer Direct Marketing have entered into a partnership to help local businesses take their coupons online for a greater impact. >>

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