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BizReport : Ecommerce

Ecommerce

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Thursday, November 26, 2009

Consumers ready for Black Friday early

The majority of consumers may still be pinching pennies this holiday season, but that does not mean ecommerce hubs, brand marketers and etailers will see dismal revenue results. Pinching pennies, it turns out, means consumers are simply hunting for the best deals - and they are hunting early this year. According to a new report from Nielsen Online, American holiday shoppers began checking out Black Friday sales websites earlier than ever, with visits to Black Friday sites increasing traffic by 87% from the week of November 8 through the week of November 15. >>

Wednesday, November 25, 2009

Compete: Online shoppers have deeper pockets than offline shoppers

Good news for online retailers - it seems that online shoppers have deeper pockets than their offline counterparts, according to the results of a new study from Compete. >>

Wednesday, November 25, 2009

Google takes coupons mobile

This week Google announced they are enabling small businesses and other retailers that use their Local Business Center to take their coupons mobile. >>

Wednesday, November 25, 2009

Platform allows marketers to survey consumers from ads

When you see that a consumer has engaged with an ad but then not continued to the website or purchasing page, do you wonder why? A new platform from Dynamic Logic could help marketers answer that question by polling consumers from the ad itself. By knowing why consumers did or did not click, marketers can better determine how to correct campaigns and increase overall ROI. >>

Tuesday, November 24, 2009

[x+1] to release Media+1 in December

Add another platform to the list of platforms marketers need to consider for that next ad campaign. [x+1] is set to release the new platform, Media+1, in December; the platform combines analytics and targeting information to give online marketers the ability to design a customer audience segment. >>

Tuesday, November 24, 2009

Constant Contact: Small businesses using more Internet marketing tools

The fifth annual Small Business Holiday Outlook Survey conducted by Constant Contact found that more small businesses are optimistic about this year's holiday sales than last, and more are weaving online strategies into their marketing mix. >>

Tuesday, November 24, 2009

Report: Consumers not yet prepared to purchase via socnets

The latest Consumer eTail report from GSI Commerce found that, while British consumers expect to spend more online during the holiday season, very few said they would be likely to purchase via social networks. >>

Monday, November 23, 2009

New platform to help marketers integrate email, existing software

If you're a small business already using applications and databases to track, plan and execute online campaigns you've probably noticed how hard it is to add additional interfaces to the software suites. Enter a new platform, GetResponse Developer Zone, which helps marketers integrate the GetResponse email platform with existing ecommerce platforms, CMS and CRM systems. >>

Monday, November 23, 2009

RatePoint: Reviews on websites increase traffic, trust and sales

Many consumers have their purchasing decisions affected by reviews they read online and online small businesses are seeing significant returns as a result of adding reviews to their websites. >>

Monday, November 23, 2009

Internet Marketing 101: The difference between quality traffic and conversions

Whether you're a complete e-business newbie or you're trying to improve sales and profitability after a year or so, you may be mistaking a good-seeming metric for something else. Namely, the traffic metric. Marketers new and old continue to be hung up on the traffic metric: if there are 100 consumers visiting my site daily that's good enough. While 100 new consumers visiting is good, if only one or two of these are converting sales, it's not so good. >>

Monday, November 23, 2009

What to expect from Black Friday 2009

Wondering what to expect this Friday as online and offline shoppers head to their favorite stores in search of the perfect holiday gifts? A new survey of more than 1,000 'wishlist' shoppers using the Lottay platform indicates that consumers are looking for something special this holiday season - and marketers prepared to grant these wishes will likely reap the rewards. >>

Friday, November 20, 2009

CTAM: Don't forget matures in email, ecommerce marketing

When it comes to ecommerce and email, many marketers are focusing on Gen X and Boomers, but a recent study from the Cable & Telecommunications Association for Marketing (CTAM) indicates this could be a mistake. Although younger generations are generally thought to be more tech-savvy and therefore better targets for online marketing this study shows that Mature consumers (age 65+) are very likely to be sending/answering email and shopping online - nearly as likely as younger consumers. >>

Friday, November 20, 2009

Fetchback: Is one ad enough?

Have you ever wondered how many online ads it might take to engage the consumer through the conversion process? Many marketers have and with good reason: sometimes one ad simply isn't enough. In some cases consumers need to see an ad or series of ads to truly engage with a product or service. Enter analysis from Fetchback which attempts to answer the 'how many ads does it take anyway' question. >>

Thursday, November 19, 2009

Offerpal releases policies for virtual goods offers

When it comes to online advertising new avenues are constantly popping up. One of the newest avenues is the virtual goods/currency avenue, by which consumers accrue points or currency and then send the points send virtual - or sometimes real goods - to friends and family. The proliferation of these opportunities comes with a few concerns, as well, that unsavory marketers will entice consumers into something they don't really want. >>

Thursday, November 19, 2009

Many Brits plan to buy holiday gifts after Christmas

A survey of consumers in the U.K. has found that almost half will wait until the January sales to complete their festive shopping in order to bag a bargain. >>

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