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BizReport : Ecommerce

Ecommerce

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Friday, December 07, 2012

What the increase in online shopping means for retailers

Over the first month (November 1 through December 2) online spending is up 14% (2011 vs. 2012); added to that three individual days have surpassed the $1 billion mark. What does this increase in online shopping mean for retailers? Our expert weighs in. >>

Friday, December 07, 2012

CloudFlare, Parallels partnership to improve branded security

A new partnership in the online space should improve website security for small businesses around the globe. As part of the agreement, Parallels clients can activate CloudFlare's online performance/security services. >>

Thursday, December 06, 2012

New offerings give more insight for online brands

An updated platform release from Aprimo and a new partnership between Claritics and CloudSquads are setting the stage for more simplified campaign launches and tracking in the New Year. >>

Thursday, December 06, 2012

Holiday spend up 14% YoY

For the first 32 days of the 2012 holiday shopping season, buyers have spent $21 billion online - that is a 14% increase over the same period in 2011. During Cyber Week three days surpassed the $1 billion mark. >>

Wednesday, December 05, 2012

Study: Merchants need to offer more online

Over the past week, retailers have seen how consumers are shopping online and mobile differently than in the past. This will bring more merchants into the e-space, but new data out from The Acquity Group suggests just opening an online store isn't enough. >>

Wednesday, December 05, 2012

Report: Gadget buyers influenced by video

When it comes to buying a new GPS device, tablet or hand-held game, video is on the side of the manufacturer and retailer. New data out from IDA TechNetwork finds that video content influences more gadget buyers to complete sales. >>

Tuesday, December 04, 2012

SEOmoz, PointRoll acquisitions push boundaries

Two new acquisitions should give brands a better foothold into the Interwebz. SEOmoz has acquired GetListed; the move should provide greater transparency to the online space for local businesses. Meanwhile, PointRoll has acquired Rovion, enabling the faster creation of rich media ads. >>

Monday, December 03, 2012

Platform promises to increase reach, sales for online brands

A new release out from Aggregate Knowledge is putting brand connections to the test - and guaranteeing results. Out today, the Media Intelligence Platform (MIP) is set up to manage media and audience data in real time. Aggregate Knowledge promises a 10% increase in reach by the end of 60 days. >>

Monday, December 03, 2012

BlueKai: More businesses pushing into DMP to help across platforms

New data out from BlueKai shows more businesses are looking at data management platforms to help them with cross-platform campaign plans. Less than half (40%) are currently utilizing DMP, but over the next year 30% more say they'll adopt DMP usage. >>

Sunday, December 02, 2012

comScore: Call it Cyber Week

One full week into the official 2012 holiday shopping weekend and three individual days have exceeded the $1 billion mark. According to comScore Cyber Monday (November 26) started off the week with a $1.46 billion spend, following by November 27 ($1.26 billion spent) and November 28 ($1.11 billion spent) online. >>

Friday, November 30, 2012

Reports: Black Friday, Cyber Monday attract international crowds

Don't count Cyber Monday out just yet. New numbers are out from comScore showing Cyber Monday still has a definite hold on US shoppers. According to their data $1.46 billion was spent online November 26 (Cyber Monday) - nearly half a billion more than was spent on Black Friday. >>

Thursday, November 29, 2012

Univision taps Outbrain for content discovery

Brands now have another entrée into the Hispanic marketplace: beginning today Outbrain will power content discovery through Univision Interactive, the digital arm of Univision communications. Through the integration, Outbrain will power paid recommendations through the site. >>

Thursday, November 29, 2012

AdSafe Media rebrands, releases new tools

There is a new name in the online space, but that name is back by a familiar face. Today AdSafe Media is rebranding to become Integral Ad Science - and releasing a new suite of tools to help brands score their ad buys to ensure the quality of campaigns. >>

Wednesday, November 28, 2012

Survey: Data concerns arise from online, mobile shoppers

Holiday shoppers may be hitting cyber shelves hard so far this season, but that doesn't mean retailers can relax. A new survey indicates more and more consumers are worried about their privacy while shopping. >>

Tuesday, November 27, 2012

Report: SMBs watching economy closely

When it comes to the immediate future, small businesses say they're cautious about how they'll spend marketing dollars. According to a new report out from The Local Corporation 92% of SMBs say they are influenced by the national economy - and 40% say they've thought about cutting back on their marketing spend. >>

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