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Tuesday, May 29, 2007
Young adults prefer debit to credit for online payments
Online retailers need to implement a variety of payment options to ensure they are catering for younger consumers. >>
Monday, May 28, 2007
Online shoppers want information during buying process
The provision of information throughout the buying process is a key way to convert browsers into purchasers, says a new report. >>
Friday, May 25, 2007
Most students ignorant of brand's country of origin
A brand’s country of origin could have a positive impact on brand equity, yet a new study has discovered that many U.S. college students have no clue as to where their favourite brands come from. >>
Friday, May 25, 2007
British online shoppers angry at e-tailer tactics
Online shoppers in Britain are becoming increasingly annoyed by the sneaky practices of some online retailers, causing some to abandon their purchases. >>
Friday, May 25, 2007
How to build online customer loyalty
Complex is probably the best way to describe the loyalty of an online shopper. However, knowing what helps to develop a loyal online following is a key for online marketers. A recent study sheds some light on the subject. >>
Monday, May 21, 2007
PayPal battles Google for online checkouts
When Google stepped into the online checkout race, other checkouts took notice. Now one, PayPal, is stepping up with new incentives for banks and technology providers that use PayPal Express Checkout over Google Checkout. >>
Friday, May 18, 2007
Online retailing sees 18% growth in US
E-commerce just keeps growing in the United States. According to research from the Commerce Department, online retailing saw 18% growth in Q1, 2007. >>
Friday, May 18, 2007
American Airlines enhances eShopping Mall
Following a revamp of its online award booking service, American Airlines has improved its AAdvantage eShopping mall to make it easier for members to earn miles. >>
Thursday, May 17, 2007
Coupons Inc. acquires Boodle.com
Coupons Inc. announced its acquisition of Consumer Networks LLC and its coupon service, Boodle.com. >>
Friday, May 11, 2007
U.S. small businesses favor email marketing for Mother's Day
New survey results from email marketing firm Constant Contact shows many U.S. small businesses predict a busy Mother’s Day period and will concentrate marketing efforts online. >>
Wednesday, May 09, 2007
Children help moms with online shopping
Results from a study of children between the ages of 8-14 years old show that children are helping their parents with a variety of online chores, including shopping. >>
Wednesday, May 09, 2007
A third of U.K. firms ignoring consumer emails
Many U.K. businesses aren’t responding to customer emails fast enough, and some are ignoring them altogether. >>
Monday, May 07, 2007
Consumers research products online, buy offline
A report to be released by Forrester Research later this week reveals that most consumers are researching online, but buying offline. >>
Wednesday, May 02, 2007
Out-of-home media spend is up 27%
According to a new report from PQMedia, alternative out-of-home ad campaigns - digital billboards and video ad networks - are working better than marketers had hoped. According to the report, alternative out-of-home media spending jumped to $1.69 billion in 2006 and is expected to grow even more in 2007. >>
Monday, April 30, 2007
Online travel consumers prefer user-generated content
Consumers want travel brands to embrace consumer generated reviews, and in response travel innovators are transforming their web presence into social platforms. >>
Latest Headlines
- Yahoo introduces one-stop business listing dashboard for SMBs
- Nielsen reveals habits of second-screeners
- Why your coupons need mobile
- Jivox, vSplash push interactivity with platforms
- Amazon facilitates social gifting on Facebook
- Younger B2B buyers' online purchase behavior ignored by suppliers
- Portrait of an affluent consumer
- U.S.: 41 billion online videos watched in May
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