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BizReport : Ecommerce


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Wednesday, February 24, 2010

Report: Consumer cutbacks an opportunity for marketers

The recession taught Americans at least one thing: how to save more money, or at least get spending under control. According to a recent Harris Poll, about two-thirds of Americans are buying generic brands and brown-bagging lunch. All because of job losses, lowered spending and general economic turmoil. The bright side? For newer brands, this could also be an opportunity to gain ground on category leaders. >>

Monday, February 22, 2010

Social networks last place consumers head to research purchases

When Opinion Research Corp surveyed American adults to find out where they go online to research a purchase, social networks were bottom of the list - even among younger age groups. >>

Friday, February 19, 2010

Online to account for bigger chunk of B2B marketing spend

Online spending on B2B marketing will grow by 8% during the coming year, according to a new report from market-based strategy consultancy, AMR International. >>

Friday, February 19, 2010

Report: $83 billion lost because of bad customer service

The customer is always right. It's an age-old saying that retailers live by. But, according to a recent report customer service, specifically bad customer service, is costing businesses billions of dollars each year. Analysts from Greenfield Online, Datamonitor/Ovum and Genesys found that more than $80 billion is lost each year because of bad customer experiences. >>

Thursday, February 18, 2010

Google takes fizz out of Coca-Cola in global brand value ranking

Coca-Cola has been left feeling a bit flat after being overtaken by Google in the race to be the biggest brand on the planet, according to BrandFinance. >>

Thursday, February 18, 2010

Nielsen: What consumers will - and won't - pay for content

When it comes to traffic, publishers know that fresh content is the key. Consumers no longer what a tiny soundbite, they want a lot of content and they want it all the time. But, what kind of content is worth paying for and what isn't? That is a question many publishers are still trying to answer. >>

Thursday, February 18, 2010

Viewpoints, Foresee Results partner for customer satisfaction metrics

Wonder no more about how satisfied consumers are in your online community. Viewpoints and Foresee Results have partnered to measure satisfaction, which should help brands and publishers connect in at a deeper level with users. >>

Wednesday, February 17, 2010

Tips for increased recommendation engagement

When it comes to recommendations, logic states that any recommendation is enough. That is actually a fallacy. Bad recommendation content, irrelevant recommendations or recommendations from unreliable sources can actually hurt not only conversions but the brand itself. Here are some tips for bettering the recommendations on your website. >>

Wednesday, February 17, 2010

mediaForge launches post-engagement metrics platform

A new engagement-based retargeting ad platform should help marketers truly see how consumers are engaging - or not - with ads. This week mediaForge launched a platform which tracks post-engagement conversions, giving marketers greater insight into what happens after the click. >>

Tuesday, February 16, 2010

Seniors expect quick answers via online customer service channels

A recent survey of over 500 U.S. online consumers aged 65 and over found that seniors aren't averse to using new technology to engage with customer service but, whichever they use, they expect a prompt response. >>

Tuesday, February 16, 2010

What makes a good recommendation?

When it comes to product reviews, most etailers have at least some idea of how they work. A consumer buys a product and comments on it. The problem is that all reviews are not created equally and many etailers are disengaging the consumer by giving them bad review information. Here are a few tips to bring better recommendations - and more conversions - to etailer websites. >>

Monday, February 15, 2010

Advertisers to benefit from Nectar, Yahoo partnership

One of the U.K.'s largest supermarket chains, Sainsbury's, has partnered with Yahoo to enable online advertisers to target consumers according to purchases made using their Nectar loyalty card. >>

Monday, February 15, 2010

Car dealerships to rev up web spend over next few years

Consumers are carrying out much of their car purchase research online which is why many car dealers are putting more of their marketing budgets into digital activity, according to recent research. However, not all car dealers are maximizing their listings. >>

Monday, February 15, 2010

Digital coupon growth outpaces newspaper

It is no secret that the readership of newspapers may be switching to a primarily online readership. Now, news that coupon clipping is also moving online. According to the latest research from for the first time digital coupon growth outpaced newspaper coupon growth by a margin of 10 to 1. >>

Thursday, February 11, 2010

Influence of video reviews growing among online moms

Research has shown that consumers put more trust in what other consumers have to say about a product or service than the spiel dished out by advertisers and manufacturers. Online video review website, EXPO, found that moms are no different and the ways in which they consume user-generated reviews are expanding. >>

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