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BizReport : Ecommerce


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Friday, October 29, 2010

Huge growth in CPG manufacturer digital coupon use

Much has been made of digital coupons over the last couple of years, to the point where you could imagine print coupons to be fading into the past. However, despite significant growth in their use by CPG manufacturers, digital coupons represent only a fraction of couponing, found Kantar Media Intelligence. >>

Friday, October 29, 2010

How adaptive landing pages can boost conversions

This week Baynote released a suite of online tools which should help brands and marketers in the ecommerce space better connect with consumers. The tools will help smaller businesses by building specific landing pages, increasing the available bandwidth and improving search marketing efforts. One part of the suite includes the ability to create adaptive landing pages, an option which holds much promise for smaller businesses. >>

Friday, October 29, 2010

M:Coupons: An answer for mobile revenue?

Not necessarily, at least according to one industry expert. Jeff Weidauer, Vice President of Marketing and Strategy with Vestcom says that mobile coupons are good, but they are not the solution to revenue issues. Read on for BizReport's Q&A with Weidauer. >>

Thursday, October 28, 2010

Almost half of holiday shoppers don't intend paying full price

Many consumers do not intend paying full price for gifts this holiday season, according to a recent survey by the E-tailing group, and a surprising number will have their gift buying completed in early December. >>

Thursday, October 28, 2010

Plimus integrates with PayPal's Digital Goods Solution

Small businesses will have one more payment option very soon: PayPal. e-Business platform Plimus has been tapped to integrate into PayPal's new Digital Goods Payment Solution, which will give the 50,000 small businesses in Plimus' network access to the one-step payment option of PayPal. >>

Wednesday, October 27, 2010

Study: Consumers shopping early this holiday season

If you're not already in the online marketplace with holiday themed deals and campaigns, the time to get them out is shrinking. According to a new report from ShopLocal, PointRoll's retail arm, consumers are interacting early with ads this holiday season with drop-offs in ad interactions and impressions expected in early December. >>

Wednesday, October 27, 2010

Holiday sales outlook grim for consumer electronics retailers

The iPad may be the fastest selling gadget of all time but, on the whole, sales of consumer electronics may be in for a rocky ride this holiday shopping season. >>

Wednesday, October 27, 2010

Coupon users rich, social, and environmentally aware

The image of a coupon user has changed a lot thanks to the digital revolution. No longer are they portrayed as penny-pinching old ladies rummaging through wads of paper slips at the supermarket checkout. Nowadays coupon users are flashing their iPhones and cashing-in online. >>

Tuesday, October 26, 2010

How to capitalize on big-ticket ecommerce items

When most retailers think of ecommerce, they think small items: clothing, jewelry, maybe a few books. But there is a trend among consumers to comparison shop for everything online and that includes bigger ticket items such as television sets, furniture or appliances. The problem? Shipping. Most purchasers don't expect a washing machine to be shipped for free and so, even if Brand A has the best price online, they may buy at a higher price from a local store because they fear shipping prices. How can etailers compete with this fear? >>

Monday, October 25, 2010

Harris Poll: Consumers want to 'buy local'

Remember just a few years ago there was huge national pride in advertising? Companies boldly declared 'Made in the U.S.A.' in their advertising, on their clothing labels or on their product packaging. Turns out that type of advertising, while considered passé by some, is considered a selling point by many others. >>

Friday, October 22, 2010

Top 3 tips to boost ecommerce for 2010 holidays

When it comes to ecommerce, many smaller businesses are pushed aside in favor of bigger, branded stores. It doesn't have to be that way, however, as the ecommerce space is nearly unlimited and with more consumers logging on to research products, compare pricing and make purchases each day. How can a small business compete with bigger brands in time to capitalize on the holiday season? >>

Wednesday, October 20, 2010

Study: Younger buyers not concerned with price

Although it flies in the face of logic, a new study indicates that price is so not an option for younger consumers. In fact, product image and intrinsic value are more important to younger buyers according to a new report from Resonate Networks. Just how young are we talking? Between ages 18 and 34 researchers found that price ranked as less important than image and value. >>

Tuesday, October 19, 2010

Cyber Monday goes global, consumers not fussed about Black Friday

You may only just have put away your summer shorts and tees but, believe it or not, the unofficial start of the festive shopping season is just around the corner. Are you ready for Cyber Monday? Or will you begin earlier on Black Friday? >>

Monday, October 18, 2010

Magnetic, Tumri partner for product-specific ads

Research has shown that it may take two, three or more exposures to a brand or product before a consumer will finalize a purchase. A new partnership between Magnetic and Tumri may help increase the number of exposures, thereby shortening the time between awareness and purchase. The two are partnering for retargeted, product specific display ads. >>

Monday, October 18, 2010

U.K. retail spend over Christmas forecast to rise

Retailers in the U.K. are set for a bumper Christmas, according to new research, with online retailers seeing the biggest growth in sales. >>

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