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BizReport : Ecommerce

Ecommerce

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Thursday, December 22, 2011

Return $46.28 billion to sender

Buyers remorse and friendly returns policies are being blamed for the record-breaking value of items that consumers will take or send back to retailers this year, according to a new report from the National Retail Federation. >>

Wednesday, December 21, 2011

Platform connects SMBs to consumers

One complaint of small business owners: a lack of technical expertise and/or not even technical expertise to go around. A new platform could stem that complaint. From EffectiveUI, the OneReach platform helps even the non-tech savvy to better manage inbound and outbound campaigns across channels. >>

Wednesday, December 21, 2011

Holiday season pulls in $32b - so far

comScore reports ecommerce sales are up about 15% so far this year, with shoppers spending $32 billion. That number may grow only slightly as there are now three shopping days until Christmas; shopping past December 23 puts items in danger of not arriving for the holiday even with expedited shipping. >>

Tuesday, December 20, 2011

Mobile purchases for real and virtual goods up

There is more going on in the mobile realm than texting and social networking - although those are two of the hottest mobile areas. Game playing and shopping are two other hot areas, with some consumers shopping for virtual goods from game centers. Just who is shopping for virtual? And what does mobile mean for traditional merchants? >>

Tuesday, December 20, 2011

Why verification matters in international marketing

This holiday season has seen ecommerce numbers sky-rocket as shoppers from around the globe have looked to online merchants to fill holiday stockings at discount prices. But, for the merchant, there is more to engaging an international shopping base than simple translation. >>

Tuesday, December 20, 2011

Mobile coupon POS scanning problems solved?

Mobile coupons are a hit with consumers, until they get to the checkout where many are frustrated by scanners being unable to read the barcode. New technology from mobeam could solve the problem and get checkout queues flowing again. >>

Tuesday, December 20, 2011

Brits to spend $860 million during Christmas and Boxing Day

On Christmas Day, when the rush of prepping the food and wrapping gifts is over and you can kick back with family and friends, what will you be doing? According to a new forecast from the IMRG many Brits will be... shopping online. >>

Tuesday, December 20, 2011

How the cloud is helping small business

Small businesses have always struggled to compete with their regional and national counterparts, but recent online developments - specifically the cloud - are helping small businesses push forward to attract more consumer attention. >>

Monday, December 19, 2011

As gaming grows so does gamification

2011 saw gaming and gamification techniques skyrocket online. With more consumers playing games and interacting through game-like structures, brands signed on to engage in the playing sphere. This has led gamification to be one of the fastest growing areas on the Internet. The gamification spend is expected to reach $2.8 billion by 2015, finds BigDoor. >>

Monday, December 19, 2011

Free Shipping Day pulls another $1b+ from shoppers wallets

Early data out from comScore indicates the 2011 holiday spend is now over $30 billion, with another day hitting the $1 billion single-day sales number. Free Shipping Day (Friday, December 16) saw shoppers spend $1.072 billion online, a 14% increase Year over Year. >>

Friday, December 16, 2011

2011 Holiday trends: mobile, deals, gadgets

With just over a week until the present-ripping feeding frenzy of Christmas morning, merchants online and off are pushing last minute sales, re-stocking shelves and tweaking ad campaigns. Is it working? Seven days, so far, have pushing the $1 billion mark for online sales according to comScore, and there is still time to increase sales. Here are a few tips: >>

Thursday, December 15, 2011

Platform optimizes sites for international traffic

In television and radio, experts used to say, '...if it plays in Peoria...', but as more international traffic pushes onto English-speaking websites the question is less Peoria but more Paris or Pashtour. Without proper integration those non-English speaking visitors won't be served relevant ads or content and the traffic will dry up. >>

Thursday, December 15, 2011

Give shoppers a thrill, give them a coupon

New research from CouponCabin reveals that companies that dish out coupons are giving shoppers more than just a financial saving, they're putting them in a better state of mind too. >>

Thursday, December 15, 2011

Price a big factor for many online shoppers

Online merchants may be raking in the green this holiday season, but the impetus for online shopping is the same in 2011 as it was in 2007 - price. Shoppers continue to try to save money and many are using online outlets to compare prices, use coupons/coupon codes and daily deal options so they can buy more for less. >>

Wednesday, December 14, 2011

Mom's rate Facebook highly for brand comms

Facebook has been cited by today's moms as the most trusted space online to receive brand communications, according to a new study by Fleishman-Hillard in partnership with ModernMom.com. >>

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