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BizReport : Ecommerce

Ecommerce

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Friday, April 20, 2012

New releases to help with online, offline campaigns

A few new releases to the online space could help brands and marketers not only with their online campaigns, but with offline advertising as well. Here's a breakdown of the new offerings. >>

Thursday, April 19, 2012

Pew: 65% of tech experts believe cash, credit cards may be obsolete by 2020

Things move fast in this digital age but are they moving fast enough that mobile wallets could replace cash and credit cards by the end of this decade? The majority of technology experts surveyed by Pew think so. >>

Thursday, April 19, 2012

Platform creates customer profiles using Myers Briggs types

Have you heard of Myers Briggs personality testing? An online platform is using the Myers Briggs personality types to help advertisers offer more relevant targeting. From V12 Group the PYCO profiling unit bases their audience segments on the personality traits identified by Myers Briggs. >>

Wednesday, April 18, 2012

Brands: Why you need intent, not just behavior

Brands have been fighting the re-engagement battle with online shoppers for years. One solution, Intent Media, helps to monetize the more than 90% of website visitors who leave without making a purchase. They do this by identifying actions and then targeting relevant content to these users. >>

Wednesday, April 18, 2012

Survey: E-Tailers most concerned with customer experience

Online retailers are taking to heart the need for a cohesive customer experience. That, according to the latest data from the e-tailing group. In their 11th Annual survey 31% of senior executives reported the customer experience as the most important focus for their company. >>

Monday, April 16, 2012

iPad driving U.S. m-commerce, Texans leading the way

The iPad is driving nearly all mobile shopping, browsing and purchasing, according to a new report from RichRelevance, with Texans leading the way in the U.S. >>

Monday, April 16, 2012

Report: Social media followers recommend more

When it comes to social media, followers may be worth more than the 'like' on your Facebook or Twitter page. According to new data from Motista social media followers are more engaged with their followed brands - up to making more recommendations and a willingness to spend more money with those brands. >>

Monday, April 16, 2012

Survey: 40% to update wardrobe with discounted clothing

Many Americans are out hunting for their Spring wardrobe, but how many are prepared to pay full price for their outfits? According to a new survey from CouponCabin.com, four in 10 Americans only buy clothing when it has been discounted. >>

Friday, April 13, 2012

4 in 10 consumers resigned to online financial security breach

A new survey from mobile security firm Entersekt reveals that more than four out of 10 consumers believe it's only a matter of time before their financial security is breached after conducting online transactions. >>

Friday, April 13, 2012

Brands: Do you have the right coupon strategy?

More consumers are printing coupons online or adding coupons to store cards, but do brands have the right strategy to engage these shoppers once they are in-store? Here are a few tips from a coupon expert. >>

Thursday, April 12, 2012

Are consumers buying your green claims? Probably not.

New research from Cone Communications reveals that purchase decisions are becoming more and more influenced by a company's social and green claims, but woe betide those who don't uphold those claims. >>

Thursday, April 12, 2012

Survey reveals America's most relevant retailers

Which retailers are the most relevant in the U.S.? That's a question posed to consumers by Brodeur Partners. Read on to find out which retailers were voted the top 10. >>

Thursday, April 12, 2012

Harrods, eBay and Amazon now using Pinterest

The visual aspect of image-sharing social network Pinterest is attracting large online and offline retailers. This week, Pinterest buttons have been spotted on some eBay and Amazon websites and even luxury department store Harrods is putting the image-sharing network to good use. >>

Thursday, April 12, 2012

Brands: Apple, Hispanics may improve mobile performance

Apple and Google may be fighting to get the most mobile devices to consumers, but new data from Velti indicates that Apple is back on top. Collectively, Apple's iPhone, iPod Touch and iPad devices are leading in several mobile categories. That, according to new data from Velti, which indicates iOS platforms may be a good get for mobile marketers. >>

Tuesday, April 10, 2012

Jivox launches Active Mobile Pages

A new release from Jivox could change the way brands look at mobile pages. The solution, called Active Mobile Pages (AMP) are mobile optimized landing pages targeted to smartphone users. The pages can be delivered to both iOS and Android smartphones. According to some experts more consumers will access the Internet via mobile than PC by 2015. >>

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