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BizReport : Ecommerce

Ecommerce

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Wednesday, October 17, 2012

Claritics partners with Badgeville to bring analytics to gamification

Gamification is getting an upgrade. Beginning today, Claritics and Badgeville are partnering to bring better analytics into the gamification space. Through the partnership brands using gamified ads and techniques will be able to track and analyze campaigns in real time for better overall optimization. >>

Wednesday, October 17, 2012

Demandbase release offers company-targeted ads

B2B (business to business) brands take note: a new release from Demandbase allows you to target ads to the company level, increasing the relevancy and potentially increasing campaign ROI. >>

Wednesday, October 17, 2012

Facebook tops global brands list

When it comes to brands making a splash around the globe, none is bigger than The Social Network. That would be Facebook. According to new data in from General Sentiment, Facebook now tops the Global Brands List - ahead of search giant Google and Apple, even with Apple's release of iPhone 5. >>

Tuesday, October 16, 2012

Infolinks release to curtail banner blindness?

While online display ad spending is forecast to grow over the coming year, there is still a problem with the segment: many shoppers don't 'see' display ads. Because of the proliferation of banners and other, more static ad features, these consumers have become blinded to display and that is hurting advertiser ROI. A new suite of tools from Infolinks is set up to help advertisers fight ad blindness. >>

Friday, October 12, 2012

How brands can excel with tag management

What does tag management mean for your brand? Google's entry into tag management has many online businesses looking at their websites, optimization and performance. One expert explains how tag management can improve an online business. >>

Friday, October 12, 2012

LocalResponse bets on HIT

A new retargeting tool out from LocalResponse looks at consumers' social history as a way to target ads and products. Called HIT - Historical Intent Targeting - the platform from LocalResponse is built upon a social premise: if a shopper mentioned a brand/product on social media they may still be interested in that product. >>

Thursday, October 11, 2012

Study: Overall holiday spending to plateau but online to soar

When it comes to how consumers will spend their cash this holiday season, it looks like most will be pushing more dollars into online stores. According to new data from MarketLive and the e-tailing group overall holiday spending will see little change from 2011, but online spending will likely soar. >>

Thursday, October 11, 2012

Brands: Why you should look at tag management

Just over a week ago Google moved into the tag management sector with a new product to help online brands better manage their websites. This move, says one expert, is a signal that the sector will push farther afield in the coming months. >>

Wednesday, October 10, 2012

Report predicts 50% rise in mobile shoppers in next two years

Juniper Research has released new figures estimating that the rate of mobile shopping will rise significantly over the next 2 years taking user numbers up to over 580 million. >>

Wednesday, October 10, 2012

Consumers intend to spend same or more this holiday season

Positive news for retailers today, from market research company The NPD Group. While holiday shopping will get off to a later start this year than in 2011, few consumers intend to spend less. >>

Wednesday, October 10, 2012

Visible Technologies upgrades offering for better analytics

This week upgrades from Visible Technologies to their social media toolset should give marketers better understanding of what - and potentially who - they are influencing in the social space. Along with monitoring options, the platform now includes social scoring, enhanced search options and better widgets. >>

Tuesday, October 09, 2012

Mobile surveys vital for genuine point-of-experience customer feedback

Recent research has highlighted the growing role of mobile in customer insight, with more people prefering to give feedback and participate in research from their devices. I asked SurveyMe CEO and founder, Lee Evans, about the advantages of using mobile for customer insight and how some of his clients are using the channel. >>

Tuesday, October 09, 2012

Starbucks to enable mobile 'digital tip'

Mobile continues to play a major role for the Starbucks coffee chain. Recent announcements prove its success and reveal how the company plans to further expand their mobile offering. >>

Tuesday, October 09, 2012

Monetate: Top 3 tips for increasing engagement

When it comes to the online space, most brands are looking for ways to increase customer engagement - because higher engagement correlates to a higher buying rate. Some, though, continue to fall short on engagement and it may have more to do with online merchandising than you think. >>

Monday, October 08, 2012

Why showrooming will be important over the 2012 holidays

Like it or not the showrooming trend isn't going away. As mobile devices become more prevalent, more shoppers are comparing prices via mobile while in-store. But this doesn't have to be a bad thing - in fact, there are ways to use showrooming to a brand's advantage. >>

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