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BizReport : Ecommerce

Ecommerce

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Wednesday, May 30, 2012

Two releases to ease mobile payments

Two mobile options may make it simpler for consumers to make payments through mobile devices, and that could save retailers and other businesses money by decreasing their mailing services. >>

Wednesday, May 30, 2012

Janrain: Over three-quarters UK consumers want social login options

Social login options are growing across the pond as well as in the US. New data from Janrain indicates more than 60% of UK consumers have left a website which required registration to use it and nearly 80% have offered either wrong or incomplete information to those websites. >>

Wednesday, May 30, 2012

Just 1.5% of consumers determine new CPG's success

When consumer-driven marketing firm, Catalina Marketing, analyzed the two-year purchasing behavior of approximately 41 million U.S. consumers at approximately 20,000 stores they found only a very small percentage of those shoppers determined the success of new Consumer Packaged Goods product launches. >>

Wednesday, May 30, 2012

Brands: Consumers won't wait on hold for you

Brands, if you're hold times are long you're losing customers and advocates. That, according to a new report from Ifbyphone. The report found that nearly three-quarters (73%) are more likely to recommend a brand which doesn't keep them waiting on the phone while more than 40% say it's 'very unlikely' they'll recommend a business which keeps them waiting on the phone. >>

Tuesday, May 29, 2012

M-commerce quadruples in past two years

Over two-thirds of smartphone users now shop online using their device, according to new research from eDigitalResearch and Portaltech Reply, quadruple the number that did so two years ago. >>

Tuesday, May 29, 2012

Release offers buy-it-now in Private Marketplace format

A new release from MoPub may change the way advertisers interact with consumers via the mobile space. MoPub's Private Marketplace offering is similar to the buy-it-now format available from online auction hubs like eBay. >>

Tuesday, May 29, 2012

How context, hyper-local targeting increase campaign ROI

A new study shows how context and a healthy dose of hyper-location information can be used to help brands engage over mobile devices. Jumptap, PlaceIQ and Hill Holiday worked together on this campaign for a national retailer. Some interesting takeaways include: >>

Monday, May 28, 2012

PayPal - coming to a store near you

PayPal is ramping up its offline presence and, after a launch with The Home Depot in January, has reached agreements with 15 more stores as well as two of the world's largest point-of-sale terminal manufacturers. >>

Friday, May 25, 2012

Consumers willing to wait longer for purchases delivered free

Research by business consulting company AlixPartners found that consumers don't mind longer delivery times when the shipping is free. >>

Friday, May 25, 2012

UK: Total retail sales fall, online sales rise

The most recent retail sales figures from the Office of National Statistics show that, while total retail sales fell steeply, there was hope and growth in online sales. >>

Friday, May 25, 2012

Two reports show mobile's impact on conversions

From mobile display to SMS and MMS messaging, mobile devices are helping consumers find more brands, engage with content and make purchases. Two new reports show how mobile MMS and SMS are impacting some retailers' bottom lines. >>

Thursday, May 24, 2012

Trio of releases uses cloud, location, mobile for businesses

Three new solutions for the mobile and cloud spaces could simplify advertising and some business solutions for users. From Sense Networks, mixin and Xero, the tools are new to the web this week. >>

Wednesday, May 23, 2012

40% of smartphone users have redeemed a coupon via mobile

A new survey from CouponCabin.com reveals that mobile coupons are fast becoming popular with bargain-hunting consumers. Today, four out of ten smartphone users have redeemed a coupon on their mobile device. >>

Wednesday, May 23, 2012

DoubeVerify's AdView ups the measurement ante

This week DoubleVerify launched a new ad measurement tools which goes one step further than most industry standards. Called AdView, the platform takes ad measurement farther by measuring percentages of creative elements rather than full renderings. >>

Tuesday, May 22, 2012

Brands: Why you need to test gamification strategies now

Gamification has been around and buzzing for nearly two years now, but gamification is getting more play as consumers spend more time not only gaming but engaging with brands through game-like environment. That, according to a new Pew Research report, will push gamification to new levels by 2015 - and is why brands need to begin strategizing for gamification now. >>

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