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BizReport : Ecommerce

Ecommerce

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Thursday, September 24, 2009

Dotomi offers ad sequencing

When it comes to online purchases, its all about the offer. Marketers have known for some time that the right offer is the key to turning an online browser to an online purchaser. The problem, of course, is the offer. Online ad firm Dotomi has one solution: sequencing ads to consumers in the purchase cycle. >>

Wednesday, September 23, 2009

Online trumps traditional media in influencing travelers

Over half of U.S. adults took at least a two day trip in the last two years, yet under half used the Internet to research topics related to travel, according to new data released by Ad-ology Research. >>

Wednesday, September 23, 2009

Viewpoints Technology integrates community, ecommerce

If you're looking for another way to engage consumers with brand, consider integrating a community site with your existing ecommerce site. Too hard? A new platform from Viewpoints Technology helps brands integrate community with ecommerce so that consumers receive a more seamless user experience. >>

Wednesday, September 23, 2009

Panache launches Ad IQ for video publishers

Online video advertising may get a boost from a new offering from Panache. Called Ad IQ, the platform helps online video publishers push advertising ROI by offering deeper metrics. >>

Wednesday, September 23, 2009

ABA: Online banking in U.S. preferred method

Online banking has overtaken visiting a branch in person as the preferred method of dealing with day to day finances, according to a new study by the American Bankers Assocation (ABA). >>

Tuesday, September 22, 2009

Internet Marketing 101: The Case for Semantic Advertising

When it comes to online marketing, there are a plethora of options. Pay per click, online display, online video, text ads, email marketing. And when it comes to targeting there are just as many options. One of these options has gotten much press of late because it matches the intent of online content with the intent of the ad. It's called Semantic Advertising. >>

Monday, September 21, 2009

McAfee: Security cues reassure online window shoppers

Most e-commerce websites experience shopping cart abandonment, but the rate at which it occurs can be very much down to the complexity of the purchase process. Another reason behind shopping cart abandonment is the lack of any trusted security cues, according to a new study from security company McAfee. >>

Monday, September 21, 2009

McAfee: Two-thirds of shopping cart abandoners return

Sometimes, they come back. Nope, that isn't just a movie term any longer. According to a recent McAfee study, two-thirds (65%) of shoppers who abandon shopping carts return after a day or so. When they return, they complete the purchase. >>

Thursday, September 17, 2009

Google: Consumers purchase Christmas gifts earlier than ever

There are just over 3 months until Christmas but consumers are already researching, and even purchasing, gifts for the holiday season, according to new data from Google. >>

Thursday, September 17, 2009

Online shoppers expect speedy webpage loading times

Consumers are quick to judge an ecommerce website by the speed at which pages load, according to a new study from Akamai and Forrester Research. >>

Thursday, September 17, 2009

Mixpo simplifies video advertising

An expansion within Mixpo, an online video advertising solution, could make it simpler for local marketers to reach local consumers - with a single ad. The new solution would push local television ads into the online space. To help local marketers with video campaigns, Mixpo is expanding its ad capabilities to ad agencies and in-house marketing departments. >>

Wednesday, September 16, 2009

Ebates.com: Online shopping outpacing offline spending

Shoppers on a leading online cashback and coupons website spent more this year than last, despite the doom and gloom of recession, demonstrating that consumers aren't necessarily holding on to their dollars but instead are making sure they get the best bang for their buck. >>

Tuesday, September 15, 2009

The NPD Group: Gamers value word of mouth above flashy ads

The testimony of a friend or fellow gamer is a more effective driver of game sales than flashy magazine ads or discount coupons, according to a new survey from industry tracker The NPD Group. >>

Friday, September 11, 2009

Report: Consumers becoming optimistic about holidays

The holiday spending forecasts are coming in fast and furious now that schools are back in session. While some report another fall in spending, at least one report finds consumers are more optimistic - and therefore may spend more - this holiday season. However, even this forecast isn't filled with joy. >>

Friday, September 11, 2009

Five ways to build more loyalty

Whether you run a loyalty/rewards program or not, chances are you want consumers to be loyal to your business. Building loyalty, just like building a customer base, can be a hard thing, made even harder as more businesses move into the online realm. How can you build better customer loyalty? >>

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