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BizReport : Ecommerce

Ecommerce

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Friday, April 17, 2009

New Quantcast tool to enhance segmentation

Audience segmentation is the latest buzz phrase to hit online marketers. Rather than target ads based on age or content, segmenting the audience allows marketers to target within specific targeting categories. A new tool from Quantcast could help marketers increase the segmentation of their marketing campaigns. >>

Thursday, April 16, 2009

Survey: Peers, not prices, persuade online shoppers

When researching a product or service online, consumers rate the opinions of their peers over price, found Avail Intelligence. >>

Thursday, April 16, 2009

84% of Americans influenced by online customer reviews

More research is out this week that shows the impact that online customer reviews have on consumers' buying decisions. >>

Wednesday, April 15, 2009

Encourage customers to contribute reviews

So, you've made the leap and added user reviews to your website but you're starting from scratch and need to get those reviews rolling in, how do you go about it? >>

Tuesday, April 14, 2009

Connectual to help marketers better connect

Advertising veteran Aaron Goldman has launched a new company called Connectual; the company is said to help marketers and businesses delve through the myriad marketing solutions available to better connect with the platforms which could be of the most help. The company will connect marketers with agencies, media companies and tech providers. >>

Tuesday, April 14, 2009

Even recession can't stop impulse purchases

Despite the recession and an increase in making shopping lists to help them stick to a budget, some consumers can't quell the urge to make impulse purchases, according to a new report from retail consulting firm Miller Zell. >>

Monday, April 13, 2009

Concrete5 content management system launched

A new content management system has been launched by next-generation open source solution concrete. Called concrete5, the latest version of the content management system combines the ever popular blogging platform with web development. This allows a professionally designed website that then gives the site owners the ability to update as needed, rather than contacting a webmaster in a separate location to do updating. >>

Monday, April 13, 2009

Report: younger coupon clippers turn online

Although more than three-quarters (78%) of coupon clippers are still scanning the Sunday papers for the best deal coupons, a growing number of coupon clippers are turning to online outlets to feed their cash-saving habit. >>

Thursday, April 09, 2009

Coremetrics: March sees rise in online spending

According to new figures released by Coremetrics, consumers spent more on more items during March giving online retailers a much needed boost. >>

Thursday, April 09, 2009

DoubleClick offers transactional ad units

Adgregate Markets' transactional ad technology is now available to DoubleClick's advertisers, providing the opportunity to make ads more engaging. >>

Thursday, April 09, 2009

TriaPay expands to allow advertisers choice

If you've considered working with an offer program but have hesitated because of the offers presented, you may want to give TrialPay another look. This week ecommerce solution TrialPay expanded their Get It Free offer program to allow marketers the choice of offer to give. >>

Wednesday, April 08, 2009

Lotame: Online ad pricing may need adjustment

A new report from targeted advertising platform Lotame should have marketers rethinking their advertising strategy. Researchers have found that, contrary to popular belief, all online ad units are not created equally - and should not be sold at a flat rate across the board. >>

Wednesday, April 08, 2009

Report: Yahoo portal ads may lead to more conversions

There is an interesting report out from Compete that indicates Yahoo's portal may give marketers the best bang for their (marketing) buck. According to the report consumers who saw a homepage ad on Yahoo.com were twice as likely to make a same day purchase than those seeing an ad on other portal homepages. >>

Monday, April 06, 2009

Burst Media: Coupon use up 34%

If you aren't using online coupons to entice consumers yet, you could be missing out. According to a new report from Burst Media consumers are now using coupons 34% more often than just six months ago. Researchers further found that 70% of women report they would print and redeem an online coupon if they are interested in a product. >>

Monday, April 06, 2009

WeddingMapper.com debuts auction based ad platform

Despite the down economy there is one spending category that likely won't take a tremendous hit in the coming year: weddings. Why? Because women plan for their big day for years and simply aren't willing to skimp. To that end online wedding planning site WeddingMapper.com has launched an auction based advertising platform which could help wedding-based businesses stay afloat. >>

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