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BizReport : Ecommerce


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Tuesday, November 29, 2011

Black Friday trends to tech buys

The holiday buying season is off to a good start with more than $815 million in online retailers pockets according to comScore. With a one-quarter increase in online sales, it would seem more shoppers are finding their gift buys online, but what are they looking for? >>

Monday, November 28, 2011

Top 3 social commerce tips for 2011 holidays

Black Friday may not have sent a record for shopping dollars spent online, but it did show a marked increase over Black Friday 2010 shopping numbers. That, among other ecommerce trends, is a good sign for online merchants this holiday season. Read on for our top three social commerce tips for the holiday season. >>

Monday, November 28, 2011

The best time to release digital coupons

When it comes to digital coupons, timing is everything. No surprise, really. There is a reason more coupons are released for the ingredients for pumpkin pie during the holidays for offline shoppers - because they're in-market for those items. A new study finds the best time for digital coupon release is Wednesday morning. >>

Monday, November 28, 2011

China soon-to-be next e-commerce superpower

Consumerism is alive and well in China and the Internet now plays a significant role. However, the country's e-commerce market is currently worth just half of the US's, but for how long? >>

Monday, November 28, 2011

Mobile shopping big this holiday season

Shoppers who use mobile to make purchases expect to make, or have already made, more purchases using their mobile device this year than last, according to a mobile shopping survey from Motricity. >>

Saturday, November 26, 2011

comScore: 15% growth for holiday ecomm spend

So far this holiday season, more shoppers are hitting online stores. According to new data from comScore the ecommerce spend for the first 20 days of November is nearly $10 billion; that is a 14% increase over 2010 numbers. >>

Friday, November 25, 2011

Too late to advertise for Cyber Monday? Not so, find experts

It may be Black Friday, but in the land of online marketing, that means there is still time to create or tweak most online campaigns. Getting a video ad up and running? Probably won't happen between now and Monday, but display, social and email ads? Simple enough. Here are some tips. >>

Friday, November 25, 2011

The case for CAPTCHA ads: Study finds increases in all brand categories

Those little boxes next to online forms, blogs and sign-up sheets aren't good for anything other than a headache, right? Wrong, actually. New data from market leader, Solve Media, finds the case for CAPTCHA-based ads is gaining momentum. >>

Thursday, November 24, 2011

Monetate sees rapid increase in personalized web experiences

As the Internet becomes more fragmented brands are doing more things to engage consumers with relevant content; one of the newest ways to engage is through a personalized web experience. Through this, a consumer is shown content related to how they've interacted with a website in the past - past content reads, products clicked, etc. >>

Wednesday, November 23, 2011

How deals and social networks are impacting Black Friday

Online merchants are taking Black Friday and Cyber Monday advertising to a new level this year. Although 'shoppers' have been leaked for years, there are now websites dedicated to unmasking the best Black Friday deals and some merchants aren't shy about sharing their deal news early - and direct to the customer. >>

Tuesday, November 22, 2011

Emailers: Why your messages may be falling on deaf ears, blind eyes

Although more people will be shopping online this holiday season, there are many brands and marketers who won't see an uptick in sales. Why? Because their email campaigns aren't hitting the mark. >>

Tuesday, November 22, 2011

Survey finds online merchants optimistic about holiday shopping

Black Friday deals are set and, in some cases, those deals are already leaking out to the consumer base. But Black Friday is only one day in the 5-week marathon that makes up the holiday shopping season. A new survey from Alibaba find more merchants are optimistic about the upcoming season than are pessimistic about low returns. >>

Monday, November 21, 2011

Social releases to ready sites for holiday rush

With more shoppers expected to hit the online mall this season, brands are looking for more ways to engage. The social space is one place many will likely find shoppers - who are already there sharing and looking for product information. Two releases should help them engage. >>

Friday, November 18, 2011

Two tools to monitor behaviors to target ads

With the holidays fast approaching it may be too late to do much more research into your ad metrics, but looking ahead to 2012 there are things you can do to increase campaign ROI. Two new releases may help brands get a better handle on the metrics of campaigns by monitoring consumer behaviors and using that information to target ads. >>

Thursday, November 17, 2011, Optify releases push social envelope

Two new releases in the social space may help retailers and brands increase their social profiles. From a coupon/social integration and from Optify a tool to help create landing pages and optimized social pages. >>

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