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BizReport : Ecommerce

Ecommerce

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Wednesday, April 29, 2009

Teracent launches digital endcap

Online advertising optimization platform Teracent has launched a new platform with allows marketers to retarget consumers based on product interest. The Digital Endcap platform manages how aggregated retargeting information is shared between marketing partners so that advertisers can make the most of retargeted information, driving more purchases. >>

Tuesday, April 28, 2009

Ryanair crashes to bottom of website usability survey

Ryanair, the Irish low-cost airline currently hitting the headlines for entertaining the possibility of a 'fat tax' on overweight passengers, has come bottom of Webcredible's latest annual Flights Online Report. >>

Tuesday, April 28, 2009

Neuro-marketing firm measures consumer response to coupons

The same neuro-marketing firm that analyzed brain-wave activity to improve marketing to gamers has now turned its attention to coupons. NeuroFocus studied consumer response to online and offline coupons to give them a better understanding of how people respond. >>

Tuesday, April 28, 2009

NetElixir: Clicks throughs up though paid search is down

A new report from NetElixir finds that year over year paid search is down but search marketers may not be noticing. That is because click throughs are up for the same periods. Researchers found that compared with Q1 2008, the volume of paid search clicks were down 9% and the cost per click decreased 7%. >>

Monday, April 27, 2009

Hitwise: Time spent with online retail decreasing

New research from Hitwise shows that consumers are logging on to be entertained and to socialize rather than to shop, illustrated by a drop in the amount of time spent with online retail and a rise in the amount of time devoted to online media. >>

Monday, April 27, 2009

Widget network Clearspring launches ConnectedAds

There is a new service in the widget space that will likely change the way online marketers and content providers look at widget advertising. Widget network Clearspring has launched ConnectedAds. The platform gives marketers the ability to measure how far content embedded in widgets is going. >>

Friday, April 24, 2009

BIGresearch: 1 in 5 plan to shop online for Mother's Day gifts

Mother's Day is just around the corner and retailers are gearing up for the increased spending on gifts. However, research suggests that spending will drop over 10% compared to last year. >>

Friday, April 24, 2009

Recession-hit Brits go online for holiday deals

The British may have been bitten by recession, but that isn't stopping the travel bug biting, too. A new survey from Kayak.co.uk found that the majority of people in the U.K. still plan to travel abroad this year and many will turn to the Internet to find the best deal. >>

Friday, April 24, 2009

Are homepage or domain ads your best bet?

There is some interesting new research out from Compete that could have marketers changing or at least adjusting their media buys. According to the information homepage ads on some sites may not have the best reach; the same can be said for big domain ads. Wait! So both homepage and domain ads are performing badly? >>

Thursday, April 23, 2009

Study: Branded campaigns raise ROI, decrease competitor sales

Online ad network Brand.net has release a new study showing the connection between well planned online ad campaigns, offline sales and decreased competitor sales. Results from the SalesLink study find that the online campaign for an AdAge50 CPG brand not online drove offline sales but also increased ROI by 200%. >>

Tuesday, April 21, 2009

Healthline allows users to search by treatment

Medical advertisers or those whose target demographic is a health-conscious consumer may benefit from a new tool at Healthline. The online health solution provider has launched a new search tool that allows consumers to search according to treatment; another tool quickly connects consumers with specialists in their area. >>

Tuesday, April 21, 2009

Restaurant chain advertises paid Twitter position

Marketers are still getting to grips with social media and are finding it takes time and effort to keep up with fans' brand curiosity. Is it time for businesses to employ specific staff to develop and maintain social media campaigns? Pizza Hut seems to think so. >>

Monday, April 20, 2009

Erik Matlick launches lead generation ad platform

There is a new player in town for marketers and publishers interested in lead generation. Erik Matlick, founding of PPC ad network IndustryBrains, is launching MadisonLogic this week, along with lead generation ad platform LeadFocus. >>

Monday, April 20, 2009

FetchBack sequences retargeted ads

Retargeted ad marketers now have one more weapon in their arsenal: sequenced ads. Online ad retargeter FetchBack has announced a new platform which allows marketers to deliver their retargeted ads in a specific order or sequence. >>

Monday, April 20, 2009

Information, not ads, important to consumers

Content isn't dead, not even content from the lagging newspaper market, but according to a new report content isn't being correctly monetized. The new report from Roper Public Affairs for the Custom Publishing Council finds that more than 90% of consumers are familiar with a custom publication and more than 66% report finding the information provided in custom publications to be helpful in making purchasing decisions. >>

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