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BizReport : Ecommerce

Ecommerce

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Thursday, September 01, 2011

Nielsen: 20% of consumers will pay more for eco-friendly products

The gap between consumers consciences and wallets doesn't seem to be lessening. Although most consumers in Nielsen's 2011 Global Online Environment & Sustainability Survey report many want brands to be eco-friendly, only about 20% are willing to pay more for sustainable goods; meanwhile a separate report finds shoppers are getting even better at pinching pennies across the board. >>

Monday, August 29, 2011

Facebook ditches Daily Deals

After four months of testing in places such as Atlanta, Dallas and San Francisco, Facebook has made the decision to ditch its Deals program despite acknowledging that there "is a lot of power in a social approach to driving people into local businesses". >>

Friday, August 26, 2011

Report: More than 80% consumers have shopped via mobile

Move over content, texting and social networking. Mobiles are also for shopping now. So finds a new report from L.E.K. Consulting, which indicates that two-thirds of mobile consumers have made at least one purchase via a smartphone or tablet and that nearly 40% are shopping each month from a handheld device. >>

Thursday, August 25, 2011

UK consumers plan more festive shopping by phone this year

Over half of the 6,000 or so UK consumers surveyed by eDigitalResearch for IMRG plan to start their Christmas shopping earlier this year, many will use the Internet and more than a third will do more shopping using their smartphones, emphasising the need for a strong multi-channel presence. >>

Wednesday, August 24, 2011

Cause Marketing: Women prefer brands that donate with each purchase

When faced with a choice between two brands that benefit a cause almost half of women would choose the one that donates with every purchase according to new by The Integer Group and M/A/R/C Research. >>

Tuesday, August 23, 2011

Over half of Brits armed with 'digital till' while watching TV

People that don't browse the Internet while watching TV are now in the minority in the UK, according to a new report from Deloitte and Gfk. >>

Tuesday, August 23, 2011

ShopAlerts expanded to work in apps

Add another way for retailers to engage with shoppers online. Placecast is expanding their ShopAlerts platform to work within apps rather than only through SMS texting. With the adoption of smart devices from phones to tablets, it is important for online brands to be able to engage through these devices. Text messaging is good, but many brands are looking for ways to further engage through apps or browser windows. >>

Monday, August 22, 2011

Consumable items top in-app game purchases

A new report from Flurry Analytics reveals that over two-thirds of all items purchased in iOS and Android 'freemium' game apps are consumables with premium virtual currency being the top buy. >>

Monday, August 22, 2011

Brands need more than deals for 2011 holiday shopping success

Looking toward the holiday season, retailers are probably expecting a high online shopping total. That is as it should be after the Q2 ecommerce totals reported by comScore earlier this month. However, a new report from Motista finds that etailers will need more than good deals, coupons and free shipping offers to truly engage 2011 holiday shoppers. >>

Friday, August 19, 2011

How one retail site is melding brand, content

With the rush of the holiday shopping season only a few weeks away, etailers the world over are looking for ways to create a more interactive experience for shoppers. Elle Tahari has unveiled their new look, which may give other retail brands ideas on how to incorporate rich media, content and a ful experience for shoppers heading into a potentially record-breaking shopping season. >>

Friday, August 19, 2011

Go back to school and 'Learn With Google'

It's almost back-to-school time and, if you're up for a bit of extra learning, Google has launched a new site that provides learning material for those wanting to swat up on ways to grow business online. >>

Thursday, August 18, 2011

Why ratings are more important than ever

Looking to spread a little good news about your product? Look for positive reviews and the consumers who share them. According to a recent Porter Novelli report, consumers are most likely to rate products and services that they are happy with; not those which under-performed. Although brands need to look for the bad as well as the good, it makes sense to focus on the consumers who are posting good to turn them into loyal consumers. >>

Thursday, August 18, 2011

Wealthy 'Super Greenies' trade sandals for a Lexus

The stereotypical image of a "green" consumer doesn't usually conjure up images of bling and luxury cars but a study by Scarborough Research shows that the greenest consumers of all are also some of the wealthiest. >>

Thursday, August 18, 2011

comScore: 20% of global Internet users visited Amazon in June

Over a fifth of global Internet users visited Amazon's various websites during June, according to a report from comScore, as consumers continue to head online for convenience and best prices. >>

Wednesday, August 17, 2011

Survey: Mobile users will offer location for relevant information

Local targeted on mobile devices is hot but look for it to get much hotter. As mobile consumers begin using mobiles more often, they are realizing what there is to gain from mobile computing - primarily that more relevant information, ads and content can be readily found. More than half of mobiles are already looking for more localized information, according to one report. >>

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