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BizReport : Ecommerce

Ecommerce

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Thursday, November 13, 2008

SuperPages.com taps Krillion to power local search

Online directory SuperPages.com has tapped Krillion, a local shopping search company, to power their local shopping queries. Idearc Media Corp. and Verizon Yellow Pages are also part of the deal; together, the four hubs will give consumers the ability to search locally for products, order the products online and pick up in-store. >>

Wednesday, November 12, 2008

Mobile coupon use to grow in U.S./Europe

In some parts of the world, most notably the Far East, mobile coupons are already being used by millions, and a new study by Juniper Research forecasts that the North America and Western Europe will soon experience growth in this form of mobile promotion. >>

Monday, November 10, 2008

Social media increasingly used by bargain hunters

There's a formula at play this shopping season - economic downturn + holiday shopping = bargain hunting. Where are U.S. consumers going to search out online discounts? That's a question Guidance, in association with market researchers Synovate, posed to over a thousand online consumers. >>

Thursday, November 06, 2008

Is your packaging done for your convenience or your customer's?

Is your packaging done for speed and convenience or for the benefit of your customer? Injuries and frustration abound in their eagerness to get into their parcels, but Amazon is making moves to make sure their customers don't suffer "wrap rage". >>

Wednesday, November 05, 2008

Google relaxes alcohol keyword restrictions

Beer retailers can raise a glass to Google who has lifted its ban on beer-oriented keywords, according to recent reports, bringing Christmas cheer to the masses. >>

Wednesday, November 05, 2008

Consumers prefer to buy toys in-store

If online toy retailers want to attract more consumers to shop online than in-store, they must concentrate on the promotion of their product expertise along with the quality of their product lines, according to Ad-ology. >>

Wednesday, November 05, 2008

comScore: Retail growth slows to 6%

Ecommerce isn't dead but it certainly isn't growing at the same rate as years past. According to a new report from comScore, ecommerce sales growth slowed to 6% in Q3 2008; in both Q1 and Q2, the growth rate was over 10%. >>

Thursday, October 30, 2008

Retailers see increase in sales via CSEs

Financial concerns are driving consumers to comparison shopping engines, according to a survey by online research firm E-consultancy and DoubleClick, and this is reflected in an increase in sales via this channel. >>

Wednesday, October 29, 2008

Are you on the button?

An often overlooked marketing tool, common to most websites, is the call to action button. Whether it takes Internet users to product information, their shopping cart or the checkout, call to action buttons need to work hard to maximize visibility and persuasion. >>

Wednesday, October 29, 2008

Holiday retail sales outlook gloomy

Recent reports suggest that this holiday season will be tough for consumers and retailers alike, with retail sales growth down on this time last year. Even online retail isn't escaping the financial turmoil that is keeping consumer's hands firmly in their pockets. >>

Tuesday, October 28, 2008

Customers seeking product support log on

After flicking through the manual, the Internet is the second port of call for customers looking for product information and support, according to Michael Mace of Rubicon Consulting. >>

Friday, October 24, 2008

Specific Media report connects online research with offline sales

Think there is no correlation between online advertising and offline sales? Think again. A new reporting tool from Specific Media shows marketers the direct effect that online advertising has on offline sales. >>

Thursday, October 23, 2008

MerchantCircle brings sales feet to merchants streets

If you think you can't have a greater sales ROI because you can't afford more salespeople, think again. A new offering from MerchantCircle, an online network for local merchants, gives local merchants access to advisors who can help local merchants find local consumers in the online space. >>

Wednesday, October 22, 2008

Acerno acquisition aids Akamai's ad targeting aims

Content delivery provider Akamai is delving into advertising with the acquisition of targeted advertising firm acerno and the introduction of a new advertising solutions platform. >>

Tuesday, October 21, 2008

Ad-ology illustrates product review/blog influence on consumers

Product reviews, consumer comments and information gleaned from blogs are all having some, or significant, influence on consumer purchasing decisions according to a recent Ad-ology survey. >>

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