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BizReport : Ecommerce

Ecommerce

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Friday, March 09, 2012

Expert: Best tactics to re-engage cart abandoners

Although ecommerce and m:commerce shopping totals continue to rise, merchants are still frustrated by the shopping cart abandonment rate. While many who abandon online carts do return to make a purchase, some do not. >>

Friday, March 09, 2012

Brands: Why you need to test websites, not just campaigns

In addition to testing the content of email marketing messages and the design and messaging in banner or other online ads, new data from Monetate finds businesses who are testing actual web pages are seeing an increase in consumers engagement. >>

Friday, March 09, 2012

British online stores aren't tablet-friendly

Shopping is the number one activity carried out on tablets in the UK, yet only a small number of the IMRG/Hitwise Top 100 Online Retailers have a tablet-optimized website, according to recent research by mobile marketing agency Somo. >>

Thursday, March 08, 2012

Expert: Why personalization matters to online shoppers

Ecommerce totals cannot be ignored. According to comScore online shoppers spent more than $50 billion during Q4 2011; that total is expected to grow higher as more shoppers turn to mobiles and social networks to find shopping deals. But, as with any shopping experience, increasing merchant conversions is all about the experience. >>

Thursday, March 08, 2012

Platform takes some real estate transactions paperless

Real estate may have been one of the first business categories to truly take advantage of online offerings like photo galleries and contact forms, but one new platform may help real estate professionals like landlords take their business to the next level. Called LeaseRunner, the platform is a suite of tools allowing for online applications, background checks and even online payments for renters. >>

Thursday, March 08, 2012

Reevoo: Over 10% of consumer reviews being made via mobile

Consumers are becoming more comfortable using their mobile devices for tasks such as reading and writing reviews, as new research from social commerce company Reevoo reveals. >>

Thursday, March 08, 2012

Mobile: Study reveals emergence of 'showrooming' in UK

Today's shoppers on the high street or in malls are armed with mobile technology that can transform the way they shop. Ongoing research in the UK by Intersperience has revealed that 'showrooming' has already begun to affect traditional retailers. >>

Wednesday, March 07, 2012

Social media icons on shopping sites influence purchase decisions

Have you even hung around the pharmacy waiting for the checkout area to clear of people before buying that, errrr, special cream? If so you'll have a good understanding of why social media icons could have an effect on a shopper's decision to make an online purchase. >>

Wednesday, March 07, 2012

Two releases make it simpler for consumers to shop, share online

As shopping goes social brands are jumping into the social space at a rapid speed. Two new releases may help brands engage consumers at a deeper level - and at the same time make it simpler for product deals and launches to go viral. >>

Wednesday, March 07, 2012

How NuSkin translated content to appeal to shoppers around the globe

Whether from mobiles or PC shoppers from around the globe are looking for product deals and services. That is leading many merchants to push their online stores into international territory. But, says one expert, launching a store is the easy part - making that store accessible and easy to navigate for an international consumer is quite different. >>

Wednesday, March 07, 2012

Reports: More consumers will 'buy mobile' through 2016

As people become more comfortable with smartphones they will experiment more with those devices. It's simple logic. They have the phone, why not experiment with mobile payments in addition to mobile social networking? Well, many are and a new report forecasts the mobile payment category will skyrocket over the next four years. >>

Wednesday, March 07, 2012

Groupon customers may be loyal after all

A new survey by Foresee Results puts daily deals websites in a better light than previous reports. It reveals that the likes of Groupon and LivingSocial can create loyal customers and repeat business. >>

Tuesday, March 06, 2012

Online trends: Tablets and taxes

With just over a month until taxes are due in the US consumers are crunching numbers and planning the spending of any refunds they may get. Some of that spending will likely be spent on tablets or smartphone upgrades, if recent trends hold true. >>

Tuesday, March 06, 2012

Sales via mobile up 1,320%

IMRG Capgemini has released figures showing impressive growth in both visits to retail websites via mobile and mobile sales. >>

Monday, March 05, 2012

Study: Our engagement with brands based on pleasure

When it comes to making purchases - both large and small - a growing theme is on price. Help consumers save money and they'll buy more products from you, goes some of the logic. But a new report from Crested Unlimited flies in the face of that, reporting instead that the leading purchase motivator remains pleasure. >>

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