RSS feed Get our RSS feed

News by Topic

BizReport : Ecommerce


... 161 162 163 164 165 ...

Thursday, September 16, 2010

MediaMind V2.0 offers one-stop approach

For do-it-yourself marketers, having one simple solution to create and launch ad campaigns is crucial. MediaMind's Version 2.0 is one new solution on the horizon. The upgraded version 2.0 gives advertisers the ability to create, track and modify online ad campaigns using a single platform interface. >>

Tuesday, September 14, 2010

Geo-fencing gives message options to brands

There has been a lot said over the past twelve months about local marketing. From local businesses targeting consumers in their neighborhood to national brands targeting a local consumer base for new store openings, it seems everyone is getting involved. There is a relatively new technique in local marketing, called Geo-Fencing, which may give brands even more local options. >>

Monday, September 13, 2010

U.K. online retailers missing out on international sales

Over 40% of U.K. online retailers are missing out on opportunities to sell further afield, according to a new report released by Snow Valley, because of limited shipping options and a lack of information for overseas customers. >>

Friday, September 10, 2010

Sports fans score Internet higher than TV

For sporting consumers, the Internet means research and information. According to a new survey from Burst Media, sports fans believe that the Internet has the best information they crave - from sports scores to team or athlete information. Television is very close to the Internet for information gathering. >>

Friday, September 10, 2010

Buddy Media taps MarketShare Partners for social metrics

Measuring social media is crucial for marketers, but many don't have the wherewithal to measure the impact of social campaigns effectively. Enter a partnership between social media management firm Buddy Media and marketing optimization solution MarketShare Partners. Through the partnership the two entities will create a comprehensive set of analytics to measure how social campaigns impact brand in a holistic way. >>

Thursday, September 09, 2010 expands to Europe is opening a European headquarters, said to help businesses better connect with consumers through social media. The platform allows small and large businesses to manage identity, submit their location information to search engines and directories and will also open for information from publishers, ad agencies and other partners throughout the growing European and UK marketplaces. >>

Wednesday, September 08, 2010

Platform enables app developers to use virtual currency

On the horizon there is another use for virtual currency: app development. This week social media monetization platform gWallet releases a tool that will enable app developers to use virtual currency to monetize apps through branded offers and installs. The platform is being released in cooperation with mobile ad exchange Mobclix. >>

Wednesday, September 08, 2010

Is crowd-funding the answer for entrepreneurs?

New businesses, it seems, are forever looking for increased funding, customers and buzz. A new crowd-funding platform may help with all three areas. Called IndieGoGo, the platform helps put entrepreneurs in touch with funding sources, which increases their buzz and brings customers to the business. >>

Tuesday, September 07, 2010

Amazon, WalMart pushing ecommerce traffic

People are creatures of habit, and many are proving it by how they shop online. Walmart, one of the biggest brick and mortar retailers in the world is also pushing a ton of traffic online. In fact, the retail giant is the second most trafficked retail site, after, in the online realm, proving that story loyalty is important online and offline. >>

Monday, September 06, 2010

WebCollage launches self-serve interactive toolset

This month online content publishing hub WebCollage begins the release of several new tools to make publishing a simpler process. The first of those tools is the Content Publisher, which offers brands and marketers a self-serve solution to create, distribute and update interactive product demos, online tours and other interactive activities directly to product pages. >>

Friday, September 03, 2010

Video format adds choice to video ads

The latest trend in video: the ASq ad format, which allows consumers to choose the ads they wish to see. The new ASq format is grounded in two things: consumer choice and research into the video space. >>

Thursday, September 02, 2010

The persuasive power of product reviews

Channel Advisor's latest Consumer Shopping Habits Survey shows just how important a role customer reviews have to play in a consumer's online shopping experience. >>

Thursday, September 02, 2010

Mid-week fatigue drives workers to shop online

Work fatigue and stress drives employees to down tools mid-week and engage in a little retail therapy from their desk, according to new research from price comparison website, InvisibleHand. >>

Thursday, September 02, 2010

Cross MediaWorks acquires Incentive Plus Network

Barter incentive program platform Incentive Plus Network has been acquired by multi-platform media hub Cross MediaWorks. The acquisition gives content holders in the Cross MediaWorks the ability to add value to ad campaigns and promotions. >>

Wednesday, September 01, 2010

Yahoo, Dex expand partnership

Since 2007 local businesses have gotten a boost from hub Yahoo and search site DexKnows. Now, that partnership is expanding to include more local business advertising. Through the partnership local businesses who place listings with DexKnows will also have those listings appear in Yahoo Local search results. >>

... 161 162 163 164 165 ...