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BizReport : Ecommerce


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Thursday, May 12, 2011

Ecomm spending in the US sees double-digit growth in Q1

When it comes to shopping, more US consumers are doing it online. According to two new reports, more money is being pushed into the ecommerce space by both adults and teens across the US. >>

Wednesday, May 11, 2011

Brainshark releases QR code tool

As the craze around coupons continues to grow, some brands are looking into the effectiveness of QR codes. Although QR codes can contain a deal or coupon, many actually include product information; this type of added value is interesting to brands who want more function in their product tools. A new release from Brainshark makes it simple to create QR codes which can then be deployed with a simple embed instruction. >>

Tuesday, May 10, 2011

Top 3 coupon myths debunked

Consumers continue to look for more coupons and deals every day, but some etailers continue to shun the coupon/discount idea. One study indicates that 94% of consumers know there are coupons available on the Internet although only about 67% have actually printed and used online coupons. Brands may be staying away from coupons because they believe coupons won't help them earn more; not so says one expert. >>

Tuesday, May 10, 2011

Compete, Ground Truth partner for screen identification capability

Add another instrument to the online marketing toolbox. Compete and Ground Truth have partnered for a tool which will tell brands and marketers how consumers are viewing ads: from PCs or mobile devices. The hub will give marketers cross-platform insights into consumer behavior as they engage from PC or mobile devices; this is the first dual screen analytics offering. >>

Monday, May 09, 2011

Bizo taps Evidon for privacy regulation

As the conversation about data tracking heats up many advertisers are looking for ways to ensure their clientele that their private information is safe. Lead generation hub Bizo is hoping to answer some of those questions by increasing the regulation of how their information is collected and used; they have tapped Evidon to help them maintain and increase their compliance with do not track and other privacy initiatives. >>

Monday, May 09, 2011

Report: People are buying, overall spending totals flat

While consumers are spending money - eating out, seeing movies, shopping at local malls - the general economy isn't seeing huge improvements in the United States. That, according to new data out from Gallup, which finds that although consumers are spending money, those spending totals year to year are basically flat. >>

Friday, May 06, 2011

What Do Not Track may mean for advertisers

Privacy advocates continue to fight advertising targeting methods, even if the push isn't daily headline fodder. Data breaches, behavioral targeting methods and the potential for loss of privacy have many, both advertisers and consumers, afraid of what is happening on the Internet. Many also wonder if do not track legislation is the answer. >>

Thursday, May 05, 2011

Giving Meter: Consumers more apt to give online

When it comes to natural disasters, consumers are quite likely to hand a few dollars or send food or perishables to help the masses. But new information indicates that money gifts may be on the upswing, especially if those interested in giving can do so online. >>

Wednesday, May 04, 2011

Costs and timing issues main causes of shopping cart abandonment

Consumers today are comfortable making purchases online, and website design and usability have improved over the last few years, yet shopping cart abandonment rates remain the same as five years ago. Have marketers been fixated on the wrong reasons consumers abandon their carts? >>

Wednesday, May 04, 2011

Mobile users prefer mobile shopping to using PC

If you don't already have a mobile marketing strategy in place, perhaps a new study from InMobi that finds shopping via a mobile device is becoming more popular than shopping using a personal computer or laptop will give you the nudge you need to develop one. >>

Wednesday, May 04, 2011

Study: Tablets aren't device of choice for e-reading public

Move over guys, e-readers aren't only your property any longer. According to a new report from Simba Information while men have been the predominant e-reader buyers, women are now purchasing more e-reading devices and more e-books - and it isn't just to 'hide' what they're reading. >>

Friday, April 29, 2011

Survey: People considering vacations but aren't planning

As April winds down, the US consumer base is beginning to think about summer vacations. The problem, according to a recent survey, is that they are thinking but aren't purchasing travel packages or finalizing plans. The longer consumers wait to decide, the more likely they are to skip a long vacation, especially as gas prices are once again heading up. >>

Friday, April 29, 2011

CannedBanners rolls out self-serve, ecomm option

Etailers within Shopify's platform have one more option when it comes to advertising: flash banner ads. This week, CannedBanners rolled out a new banner creation platform, which is self-serve, for the site. >>

Thursday, April 28, 2011

Online shoppers to spend 10% more this Mother's Day

The foil wrap from the Easter Eggs has barely left the trash and Mother's Day is already just around the corner. But that isn't going to stop people splashing out on their moms. In fact, according to a recently conducted survey by BIGresearch for the NRF, moms will have more spent on them than last year, particularly by those of their children who shop online. >>

Thursday, April 28, 2011

Mobile retail searches treble in UK

In the first three months of 2011 mobile retail search traffic in the UK rose significantly, found the first Online Retail Monitor from Google and the British Retail Consortium, with boots, dresses and kitchens among the top 10 retail search terms. >>

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