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BizReport : Ecommerce


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Monday, April 08, 2013

Get Satisfaction upgrades platform

An upgrade to the Get Satisfaction platform should help online businesses push higher levels of engagement through the online experience. Through the platform online brands can now offer simpler on-site search, 'related' information and navigation and can offer categorized information. >>

Friday, April 05, 2013

How to overcome banner blindness

Banner blindness is a huge concern for online brands. Because if advertising isn't 'seen' it cannot be engaged with, which means those ad dollars are wasted. Our expert offers his advice for overcoming banner blindness through relevance. >>

Friday, April 05, 2013

Reports: Real time bidding is pushing the ad envelope

Two ad platforms are reporting substantial growth thanks to real time bidding. RTB options give brands more control over how ads are served to consumers in the online space. Both Jumptap and Rocket Fuel platforms have shown strong growth with their platforms. >>

Thursday, April 04, 2013

Why banner blindness needs more focus

In a recent study, Infolinks found that less than 5% of consumers felt advertising was 'relevant' to them. Without that relevance, consumers won't engage with ads. How can advertisers change this trend? >>

Wednesday, April 03, 2013

Survey: Half of women, one-third of men shop to improve mood

Are people engaging in retail therapy? Absolutely, at least according to new data out from Ebates. According to their report more than half of women (63%) and about one-third of men (39%) shop to improve their mood. >>

Wednesday, April 03, 2013

Confidence in online shopping rises in China

A survey of people in the Asia Pacific region found that people in China are the most likely to shop online thanks to their confidence in the security of the channel while Indonensians top the mobile shopping rankings. >>

Tuesday, April 02, 2013

LivingSocial taps Custora to push repeat buyers

Daily deals have been around for a few years now, but the overwhelming complaint about such deals is that they don't engender loyalty from the customer base. Instead, savvy shoppers are looking for deals, clipping and using, and not returning to the store. One local, online marketplace is hoping to quell that trend and begin pushing loyalty among deal shoppers through a new partnership. >>

Tuesday, April 02, 2013

Release integrates Open Graph, for better Facebook insights

Rio SEO has released an upgrade to their search and social marketing toolset that will input some social data, helping local businesses get a better picture of their shoppers. Called the Rio SEO Local Search Optimizer, the tool integrates Facebook's Open Graph Markup into a local landing page. >>

Friday, March 29, 2013

API Exchange Platform launched

There is a new tool in the app space set up to allow telecom brands to share data and services. The API Exchange simplifies the use of API-enabled services for app developers by allowing them to work across the fragmented telecom space. >>

Wednesday, March 27, 2013

SponsorPay platform pushing 30% higher eCPMs

SponsorPay has launched a new mediation platform, which is showing significantly higher eCPMs for ad networks, DSPs and agencies as well as direct sale campaigns. Called the SponsorPay Mediation Platform, early adopters have seen increased eCPMs between 30% and 40%. >>

Wednesday, March 27, 2013

How click to call can improve your business

Consumers are seeing more mobile ads than ever and conducting more mobile searches than ever. But there is still a gap between what the consumer is looking for in the mobile space and what they are finding - namely that many brands aren't mobilly optimized. This doesn't just mean they don't have a website, but that they don't have a clickable website: a site that allows the shopper to call the business directly. >>

Wednesday, March 27, 2013

Premium ad network launched with local focus

Local Corporation has launched a premium advertising network geared to the local marketplace. Called Fusion by Local, the network targets local buyers with display ads across top flight media properties. >>

Tuesday, March 26, 2013

Consumers prefer glossy print catalogs to social media as shopping info source

Think that consumers have turned away from print marketing? Think again. Two new studies reveal that print catalogs resonate with consumers more than their online counterparts or social media. >>

Tuesday, March 26, 2013

Tool to offer insights across screens, devices

One complaint from brands about the online and mobile spaces: it is too hard to determine how consumers are engaging or reacting to campaigns and brands across screens. A new launch from comScore is set to answer that question for online brands an offering a singular view of analytics across desktop and mobile screens. >>

Monday, March 25, 2013

How to better engage for Mother's Day

Just over seven weeks from now sons and daughters will be celebrating their mothers with flowers, lunches out and remembrance gifts. Many brands will turn to email to engage shoppers for the holiday lead-up, but many messages will be missed in the dearth of promotional emails sent. Experian Marketing Services offers their top tips: >>

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