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BizReport : Ecommerce

Ecommerce

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Tuesday, April 06, 2010

Forecast: Gift cards to see turnaround in 2010

When it comes to gift giving, etiquette instructors may say gift cards are impersonal and improper. Consumers aren't listening, however, and increasingly turn to gift cards for those hard-to-buy-for friends or family members. Those etiquette instructors were probably glad to see the purchase of gift cards decline by about 5% in Q4 2009, but they may not be happy long. According to a Javelin Strategy Research report the purchase and use of gift cards is expected to increase this year. >>

Thursday, April 01, 2010

3 tips for better international affiliate marketing

The international marketplace is expanding rapidly, but nowhere is it being seen more than in the affiliate marketing space. But, just a straight marketing campaign can falter without international expertise, affiliate marketing will falter if the message and currency aren't correctly translated. RevenueWire's General Manager Bobbi Leach offers insight into what the international can - and can't - handle. >>

Thursday, April 01, 2010

Consumers warming up wallets for Easter holiday

When it comes to holiday spending, most retailers and etailers expect consumers to shell out a little more cash each year. That is exactly what is happening this Easter holiday according to the National Retail Federation. 'Little', though, being the operative word. Their research shows that Americans are warming up their wallets, but are only expected to spend about $2 more on the religious holiday this year than last year. >>

Thursday, April 01, 2010

TheFind granted 6th patent

When it comes to online shopping a huge amount of traffic - at least for now - is coming from comparison shopping engines (CSEs). Each month more consumers logon to CSEs in the hopes of cutting their research time and making purchases more quickly. That, of course, depends on the deals found by the CSE, and that is determined by the software behind the engine. >>

Wednesday, March 31, 2010

CPMatic, eXelate partnership results in 92% ROI lift

A partnership between ad platform CPMatic and targeting firm eXelate has resulted in a high ROI for at least one advertiser. The partnership allows CPMatic customers to automate and optimize campaigns. A computer retailer who took advantage of the partnership saw a 92% increase in ROI. >>

Wednesday, March 31, 2010

Eyeblaster: Rich media doubles purchases in travel sector

When it comes to travel, one of the hottest sectors in advertising, it seems that consumers are underserved. For airline specific ads, that is. According to a recent Eyeblaster report consumers are underexposed to airline ads, in a time when they are perhaps over-exposed to nearly every other advertising segment. >>

Monday, March 29, 2010

Studies reveal video ads raise brand engagement

A .Fox/comScore study into the effectiveness of video ads on brand engagement in the U.K. has found they provide a significant uplift in traffic and search queries. >>

Friday, March 26, 2010

Google AdWords finally gets retargeting capability

While Yahoo, ValueClick and other ad networks have offered ad retargeting for some time, Google has only just released it to their AdWords customers after twelve months in beta. >>

Thursday, March 25, 2010

NRF: Easter will see consumer spending thaw

Easter is set to bring about both a thaw in the weather and put a spring in the step of consumers leading to increased spending on key Easter holiday items, according to new figures released by the National Retail Federation. >>

Tuesday, March 23, 2010

TRUSTe gives gWallet seal of approval

A new partnership in the virtual space could help brands connect with consumers. Social media monetization hub gWallet has partnered with TRUSTe to allow third-party validation on virtual offers. Through the partnership TRUSTe gives their seal of approval to the offers sent by gWallet. >>

Friday, March 19, 2010

Flash sales draw consumers online

Online discounts are pulling Americans out of bricks and mortar stores that are selling their wares at regular prices, according to a new study from Kelton Research. >>

Friday, March 19, 2010

X+1 smart-tags content, websites

Need more bang from your advertising content buck? Forget about paying bloggers or badly thought-out advertorial copy. A new offering from x+1 gives marketers the ability to tag website content making the Internet a virtual company website filled with product information, tools and offers. >>

Friday, March 19, 2010

New tool helps etailers navigate online marketplaces

How many etailers do you know who've built and quickly abandoned an eBay, Amazon or Etsy store? Too many to count? As an entrepreneur you've probably met even more of these failed etailers, but the problem probably wasn't lack of trying. It was likely lack of understanding how the storefront and consumer base work. A new tool from Channel Intelligence could help etailers better navigate and earn in virtual marketplaces through better performance. >>

Wednesday, March 17, 2010

Price comparison website launches iPhone app

Mobile devices are changing the way consumers shop and price comparison website, Shopping.com, is right there with them enabling them to make informed purchasing decisions while on the move. >>

Wednesday, March 17, 2010

Gen Y to lead shopping recovery

Don't rely on the Boomers to spend us out of the latest recession. While they may have led the way after the previous two, it's now Generation X's and Y's turn, according to new research. >>

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