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BizReport : Ecommerce

Ecommerce

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Thursday, September 19, 2013

TRUSTe: Most people concerned about online privacy

Never has it been truer that trust is earned. According to new data out from TRUSTe, more consumers are concerned about privacy than they were a year ago; 2 in 3 say they 'have concerns' about how their personal information is used and how their online actions and purchases are tracked. >>

Wednesday, September 18, 2013

Where the next luxury-minded wave will hit

There is a new trend in the luxury products area: consumers buying from so-called underdeveloped countries. According to new data out from Ceros, wealthy shoppers in Latin America, China and India are pushing the luxury envelope. >>

Wednesday, September 18, 2013

MPOS technology ringing up the changes at the checkout

Getting staff out from behind the checkout counter and onto the sales floor with Mobile Point-of-Sale (MPOS) technology is good for business and what consumers expect, according to new research from retail hardware and software innovator I Love Velvet. >>

Wednesday, September 18, 2013

Retailers that ignore, discourage showrooming 'short-sighted'

It's bad enough that in-store shoppers have little tolerance for queuing at checkouts but, as new stats from Omnico reveal, they could be shopping at a competitor's store while waiting in line, too. >>

Tuesday, September 17, 2013

Solutions improve analytics to boost campaign performance

This week, both Bizo and Aimee launch new, analytics based platforms, set up to enhance how brands connect online. The Aimee tool is set up to serve more relevant on-site copy while the Bizo solution is set up to analyze campaigns throughout the sales funnel. >>

Tuesday, September 17, 2013

Few UK marketers confident handling 'big data'

How confident are UK marketers with handling 'big data'? Not very, according to a new survey by GfK for the Guardian Media Network, and those using big data still have work to do to convince consumers of its benefits. >>

Tuesday, September 17, 2013

Report: Kids in school means splurges all around

Back to school shopping isn't just about new notebooks, pencils and crayons anymore. Not according to new data out from Cardlytics. Their analysis of the 2013 back to school shopping season highlights some interesting trends - include reading habits of school-kids-moms, dating and travel. >>

Monday, September 16, 2013

Solutions offer increased relevance for web visitors

New releases in the online ad space may set up businesses to better engage with consumers while at the same time helping them keep an eye on the budgetary bottom line. >>

Monday, September 16, 2013

Millennials mix up traditional and digital saving techniques

New research reveals that Millennials aren't so different from other consumers when it comes to saving money with coupons and deals. In fact, they rely a lot more on print devices than many marketers might think. >>

Friday, September 13, 2013

Top 3 tips for a strong PLA campaign

Google's Product Listing Ads (PLAs) are fast becoming a feature among many retailer's budgets. But there is a science to the PLA that some may miss. Our expert weighs in on how retailers can do more with so-called 'simple' product listings. >>

Friday, September 13, 2013

Survey: Millennials sharing the wealth through coupons

Turns out it isn't just busy moms and thrifty grandmothers clipping coupons out of the local newspaper every Sunday. A new survey from RedPlum indicated Millennials are coupon omnivores - grabbing discounts from the mail, from circulars and online, too. >>

Friday, September 13, 2013

'Visual generation' demands more visual technology for shopping experience

The 18-34 demographic are part of a new and growing generation driven by imagery. According to research conducted by web data firm WeSEE, 40% of consumers age 35 and under have used a mobile device to take a photograph of a product in-store that they want to purchase when they get home. >>

Thursday, September 12, 2013

Adobe upgrades Target, adds Campaign tools

Several changes to the Adobe Marketing Cloud this week - including upgrades to the Adobe Target solution and the addition of Neolane platform, which has become Adobe Campaign. The Adobe Campaign platform, formerly Neolane, is a cross channel campaign management tool set up to help brands better integrate offers, messaging and customer contacts across platforms. >>

Thursday, September 12, 2013

Are product listings a good investment?

Over the past year we've seen more retailers - both major brands and small mom-and-pops - invest ad dollars in product listing ads. Similar to sponsored search, the ads are said to help retailers better engage in-market shoppers. But, do they? >>

Thursday, September 12, 2013

Report: Ad viewability up, fraud levels down

News is mixed for the first half of 2013 from an advertising, but is perhaps skewing slightly toward the positive. According to new data out from the Integral Ad Science Q1-Q2 2013 Semiannual Review consumers are seeing ads more easily while fraud has taken a little slide. >>

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