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BizReport : Ecommerce


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Friday, May 01, 2009 What attracts consumers to a particular online retailer?

While online shoppers still rank price as a significant deciding factor when choosing which online retailer to buy from, a recent NRF and study found that other elements also come into play. >>

Friday, May 01, 2009

Fetchback: Retargeting can outperform search

According to a new study from online ad retargeter Fetchback retargeting ads can increase campaign ROI up to 100% more than paid search. The study found that marketers using retargeted ads saw ROI increases anywhere from 74% to 112% over paid search campaigns. >>

Thursday, April 30, 2009

Study finds smartphone users engage with mobile web ads

A recent study into the usage patterns of smartphone users in the U.S. found that their devices were increasingly being absorbed into the very fabric of their day to day lives and that these users were taking action on mobile web ads. >>

Thursday, April 30, 2009

New data shows rise of online-only catalogs

New data from the National Directory of Catalogs holds few surprises. The number of catalogs available in print-only format has dropped and the number of online-only format catalogs has risen. >>

Thursday, April 30, 2009

Nielsen Business Media taps AdGent 007 to monetize traffic

AdGent 007 has entered into a partnership with Nielsen Business Media to monetize traffic to several sites in the ProNet network. ProNet is Nielsen Business Media's professional network of sites reaching an international readership from the UK to Canada. >>

Thursday, April 30, 2009

AdsDAQ launches real time inventory bidding

If you're tired of being outbid or needing to up advertising bids within a few seconds because information is delayed, a new offering from ContextWeb's ADSDAQ Ad Exchange could help. The platform has launched real time bidding for advertising agencies and networks taking bids down to 100 milliseconds. >>

Wednesday, April 29, 2009

Wine retailers embrace mobile applications

A winery and fine wine retailer are the latest in the wine industry to embrace mobile applications that engage, inform and educate oenophiles. >>

Wednesday, April 29, 2009

Study: Twitter is a non-social social network

A new study from MarketingProfs indicates that micro-blogging social network Twitter may not be about social networking at all. It's about information. Researchers have studied the Twitter phenomena and have determined that most Twitter users are simply interested in getting more information and pertinent information in a timely manner. >>

Wednesday, April 29, 2009

Teracent launches digital endcap

Online advertising optimization platform Teracent has launched a new platform with allows marketers to retarget consumers based on product interest. The Digital Endcap platform manages how aggregated retargeting information is shared between marketing partners so that advertisers can make the most of retargeted information, driving more purchases. >>

Tuesday, April 28, 2009

Ryanair crashes to bottom of website usability survey

Ryanair, the Irish low-cost airline currently hitting the headlines for entertaining the possibility of a 'fat tax' on overweight passengers, has come bottom of Webcredible's latest annual Flights Online Report. >>

Tuesday, April 28, 2009

Neuro-marketing firm measures consumer response to coupons

The same neuro-marketing firm that analyzed brain-wave activity to improve marketing to gamers has now turned its attention to coupons. NeuroFocus studied consumer response to online and offline coupons to give them a better understanding of how people respond. >>

Tuesday, April 28, 2009

NetElixir: Clicks throughs up though paid search is down

A new report from NetElixir finds that year over year paid search is down but search marketers may not be noticing. That is because click throughs are up for the same periods. Researchers found that compared with Q1 2008, the volume of paid search clicks were down 9% and the cost per click decreased 7%. >>

Monday, April 27, 2009

Hitwise: Time spent with online retail decreasing

New research from Hitwise shows that consumers are logging on to be entertained and to socialize rather than to shop, illustrated by a drop in the amount of time spent with online retail and a rise in the amount of time devoted to online media. >>

Monday, April 27, 2009

Widget network Clearspring launches ConnectedAds

There is a new service in the widget space that will likely change the way online marketers and content providers look at widget advertising. Widget network Clearspring has launched ConnectedAds. The platform gives marketers the ability to measure how far content embedded in widgets is going. >>

Friday, April 24, 2009

BIGresearch: 1 in 5 plan to shop online for Mother's Day gifts

Mother's Day is just around the corner and retailers are gearing up for the increased spending on gifts. However, research suggests that spending will drop over 10% compared to last year. >>

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