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BizReport : Ecommerce

Ecommerce

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Friday, January 06, 2012

Expert: Merchants can improve customer service via mobile

Merchants may not have seen a lot of purchases made through mobile over the 2011 holidays, but there was a definite upsurge in mobile traffic - which is usually the precursor to an uptick in conversions. One new tool, AisleBuyer's mPromo, allows merchants to target consumers in-store through relevant content served via mobile devices. >>

Friday, January 06, 2012

Why brands need to get personal in 2012

Throughout 2011, marketers began shifting their focus from simple targeting of large groups to a more personalized marketing approach. Obtaining data to provide relevant on-site experiences became a bigger part of many strategies. For 2012? One expert expects more of the same. >>

Friday, January 06, 2012

Releases to simplify search, offer more customer data

Two new releases out this week should help online brands get a better handle on early 2012 campaigns. From Ginzametrics, a tool which should help optimize content in real time and from [x+1], the release of Origin 3.0 which is set up to offer real time data across consumer touch points. >>

Thursday, January 05, 2012

Reports: Seattle's on Fire, Christmas Day posts high engagement

Sales and engagement numbers are still trickling in from the 2011 holiday season, but two new reports indicate a bright future for online and mobile brands. The latest reports from Jivox and Jumptap indicate that brands need to be as conscious of Christmas Day as they are of Cyber Monday - and that tablets are encroaching on traditional laptop/PC uses. >>

Wednesday, January 04, 2012

Final tally: Holiday shoppers spend $37+ billion online

Once the billion dollar days began piling up - there were 10 individual shopping days which topped the $1 billion mark - there was no question the 2011 holidays season would be a good one for retailers. The question was how far the spending would go. Wonder no more: comScore reports the online holiday shopping spend hit a record $37.2 billion. >>

Wednesday, January 04, 2012

ForeSee: UK online shoppers more satisfied with experience

Online shoppers in the UK were more satisfied with their online shopping experience this year than at any other time, according to new research from customer experience analysts ForeSee. >>

Wednesday, January 04, 2012

How tech buyers make purchase decisions

Technology had a banner holiday season in 2011. As more people purchased e-readers, tablets and upgraded to smartphones they also looked into devices to turn 'regular' television into streaming centers. And the tech frenzy isn't over. >>

Tuesday, January 03, 2012

Samples still go far with female shoppers

When it comes to engaging female consumers, smart ad money is being spent in social media, but a new report warns brands not to forget the old stand-bys. Specifically free samples and peer reviews. New data from Total Beauty Media Group finds that even as women become more engaged with social networks, they're still influenced by samples and peer reviews when it comes to new products. >>

Tuesday, January 03, 2012

How data collection improvements will impact 2012

Data collection is high on the radar of many marketers as we begin 2012. Proper data collection techniques, transparency and even how to better utilize the data collected online. I recently chatted with Krux Digital's Tom Chavez about trends in the data space and what they mean for 2012. >>

Monday, January 02, 2012

Online sales, traffic show strong increases for 2011 holidays

Sure, online retail brought more than $35 billion to etailers and brands for the 2011 holiday season. But what about traffic? Because although purchasing showed a strong increase, many more people may have visited websites to find product information and then gone to a store to finalize that purchase. >>

Friday, December 30, 2011

2012 tax tips for small businesses

With 2012 mere hours away, small and large businesses are looking for those last write-offs or reorganizing files for a simpler end-of-year next December. And, with audits for small businesses on the increase, here are a few tips to keep you out of the IRS office - or at least make the visit as painless as possible. >>

Thursday, December 29, 2011

Digital content sales spike Christmas Day

The holiday madness is over for the most part - there will be gift card sales and returns for a few days yet - and early numbers are in from comScore showing a 15% year over year increase in sales. They report November - December 2011 sales reached $35.3 billion. >>

Wednesday, December 28, 2011

How to use modeled data to engage online consumers

Using data to better target ads to consumers is not new, but the online environment offers marketers a better way to connect. Using data businesses can segment audience, make correlations between the actions of anonymous users and also target based on geography, demographic or other information. >>

Wednesday, December 28, 2011

How the cloud is changing work in the US

If it has been quiet around your headquarters for the last week, you're company may be the exception. Data from SlideRocket indicates more than half of American workers are working through this holiday season. Some will work from home, some from the office and most will also check-in using mobile devices. >>

Wednesday, December 28, 2011

Post-holiday emails to focus on gift cards

The big shopping rush may be over, but retailers across the US believe there is still money to be spent, and they are banking most of that cash is coming from gifted gift cards. According to Responsys about 22% of retailers will contact subscriber lists this week about redeeming gift cards received over the holidays. >>

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