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BizReport : Ecommerce

Ecommerce

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Wednesday, September 19, 2012

Retailers: Expert advises what to do now for the holiday rush

The calendar may still read September, but savvy online marketers are already preparing for the 2012 holiday season - which will kick off Thanksgiving Weekend in the US. Based on the summer months, Christmas will come early for some; according to data from Responsys July email volume was up 18% YoY - which holiday messaging already appearing. Read on for our expert's tips on what to do now to get ready for the rush. >>

Tuesday, September 18, 2012

SalesForce taps Demandbase for real time ID

Businesses using the SalesForce platform to reach consumers have a new tool beginning today: SalesForce has tapped Demandbase to provide a real time identification solution. The integration will help businesses using SalesForce to more quickly identify prospects, helping to improve engagement. >>

Tuesday, September 18, 2012

Study: Majority of sports fans 'check in' once per day

When it comes to engaging with online content, it seems sports fans are 'on' quite often. According to new data from Burst Media 2 of every 3 sports fans is online at least once each day to check scores, watch sports content, read stories or do other sports-focused tasks. >>

Monday, September 17, 2012

Marin, Mercent partner for improved ecommerce capabilities

A new partnership between Marin Software and Mercent should help online retailers better perform by linking paid search with seasonal inventory. Here's how: >>

Monday, September 17, 2012

84% of UK fashion retailers do not have a mobile website

Almost 90% of fashion retailers in the UK believe mobile should be an essential part of their business. However, a poll by m-commerce solutions firm MoPowered found that perceived high costs, security concerns and a lack of resources prevents the vast majority from taking the plunge. >>

Monday, September 17, 2012

BIA/Kelsey: Online deals still hot for SMBs

When it comes to capturing the attention of consumers, small retailers and local businesses continue to bet on deal sites. According to a new survey from BIA/Kelsey just over half of local businesses (surveyed) say they are likely to use online deals within the next six months. >>

Monday, September 17, 2012

Platform helps brands connect collected data to targeting options

As the online space becomes more competitive brands are looking for new and different ways to target consumers. Most focus on data collected online, but one platform helps brands connect the dots between information collected through their own billing systems to the consumers making purchases. >>

Friday, September 14, 2012

Products "Made in America" becoming fashionable in USA

A "Made in the USA" label goes down well with American consumers, but new research from Perception Research Services International finds that the same label goes down just as well with consumers in that other manufacturing behemoth of a country, China. >>

Thursday, September 13, 2012

91% of men have scanned a barcode while shopping

New research into the mobile consumer buying habits of men and women reveals that, not only do men shop more via mobile than women, but they also make more use of barcode scanners. >>

Thursday, September 13, 2012

ShopKeep POS integrates Dwolla, LevelUp to give retailers a hand

A new integration from ShopKeep POS may keep the counter-clutter down at some retailers. This week, ShopKeep integrated the Dwolla and LevelUp mobile payments options into its iPad POS system - another sign that mobile payments are growing in popularity for small businesses as well as shoppers. >>

Wednesday, September 12, 2012

Optify: Why planning for success isn't just a catch-phrase

There are any number of plaques, t-shirts and banners around the globe reiterating a phrase everyone knows: success is reached by first planning. That statement, while trite, is correct according to new data from Optify. Their new study of B2B marketers found that the half who spend more time planning exhibit the highest success rates. >>

Wednesday, September 12, 2012

British retailers should fly the flag, capitalize on increased pride

Following a year of celebrations in the UK, the population is a lot more "proud" to be British which, says retail and shopper marketing agency Savvy Marketing, will have a knock-on effect for retailers. >>

Wednesday, September 12, 2012

27% of smartphone users scan QR Codes in-store

New research from mobile marketing and technology firm Vibes reveals that most consumers now have their mobile with them while shopping. A huge opportunity exists for retailers worried about "showrooming" to provide consumers with ways to help make purchasing decisions. >>

Wednesday, September 12, 2012

Online shoppers demand the immediacy, personal contact of live chat

Online shopping is efficient and convenient, and can save time and money, but there is one thing missing - someone around to tap on the shoulder when help and advice is needed. >>

Wednesday, September 12, 2012

Manta: 90% SMBs networking online

When it comes to networking, more small businesses (SMBs) are looking to online outlets to reach more potential customers. According to a new survey of SMBs from Manta 90% of those surveyed spend time online networking to find more customers. >>

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