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BizReport : Ecommerce


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Wednesday, July 04, 2012

Consumers opt for 'extra product' deals over discounts

Consumers much prefer getting something for free than getting something for less, according to new research on the psychology of discounting by a team of researchers led by Akshay Rao of the University of Minnesota's Carlson School of Management. >>

Tuesday, July 03, 2012

SundaySky, AT&T bring video to billing

A new partnership between SundaySky and AT&T is changing how AT&T U-Verse customers interact and engaging with online billing. Through the partnership a personalized, video bill is sent to customers, explaining the bill and reflecting the account's status. According to SundaySky the video bills have resulted in fewer bill inquiry calls and most (90%) of customers say the bill in 'helpful'. >>

Tuesday, July 03, 2012

comScore report confirms female penchant for online shopping

comScore has released data highlighting the behavior of European women online and which websites they are frequenting. Unsurprisingly, retail features highly. >>

Monday, July 02, 2012

Survey: Older Americans looking to tech to stay connected

They may not be quite as vocal about their use of technology, but older Americans are embracing technology finds a new report from Perion. Their data finds that upwards of 80% of American Baby Boomers are moving to tablets - as long as the technology is better than what they already had available. >>

Monday, July 02, 2012

A third of restaurants "hidden" from Olympic visitors from lack of website

The 2012 London Olympics will see a huge influx of visitors to the UK, many of which will be lining the pockets of businesses up and down the country. But, according to the Livebookings European Dining Index, many restaurants in the UK will be missing out on these extra revenues. >>

Monday, July 02, 2012

New tools offer additional reporting features for online, social

With moves into the online space, brands are looking for more information about how campaigns are faring. Optify's new Digital Marketing Software Suite may help, offering reporting features which can be used by agencies to offer more insights to clients. In addition Act-On Software has launched a new social suite for marketers. >>

Friday, June 29, 2012

How self-serve is helping SMBs conquer mobile

Self-serve options are growing in the mobile realm. According to company data Pontiflex's new self-serve option for mobile ads has seen more than 3,000 small businesses sign on in 27 countries. Called AdLeads, the platform allows businesses to target mobile ads to the neighborhood level or to city/state/country to help improve campaign ROI. >>

Wednesday, June 27, 2012

Placecast, Billeo releases offer mobile, online payment options

Mobile wallets aren't new but they are starting to hit a new stride as shoppers around the globe become accustomed to doing more with mobile devices. The same can be said of online payment processors. New releases this week from Placecast and Billeo are giving consumers more control over payment and reward options in the online and mobile spaces. >>

Wednesday, June 27, 2012

4 Questions with nFluence's Henry Lawson

Just a short time ago the dealBoard app upgraded into the m:commerce space, promising to put all of consumers' daily deal offers into a single place - much simpler to deal with. But not only is the app changing how consumers look at daily deals, it is changing how merchants are adopting the app technology to create deeper conversations with those shoppers. >>

Wednesday, June 27, 2012

Two-thirds of Brits purchase homewares online

Online interior specialist Wayfair UK has revealed that economic troubles and austerity in the UK have done little to curb spending on homeware items online, particularly among young, new homeowners. >>

Tuesday, June 26, 2012

Upstream Commerce, Casale Media, ERPLY releases offer flexibility

Three releases this week into the online ad space will give merchants, publishers and online marketers a bit more flexibility into the online ad space. Here's how: >>

Monday, June 25, 2012

LGBT: $790 billion buying power but what are their favorite brands?

The total buying power of the LGBT U.S. adult population in 2012 will be $790 billion, according to latest figures. Which brands tick their boxes? A new survey from YouGov reveals the top brands among the gay community, with Android topping the list. >>

Monday, June 25, 2012

Brands' biggest problems? Lack of unified vision, finds study

According to IBM's State of Marketing 2012 study brands admit there is a gap between the integration of the marketing and IT departments, perhaps most troublesome is that there isn't a unified vision for the brand - and its undertakings - between these departments. The report found nearly half of respondents believe improvements in those areas would be benficial. >>

Friday, June 22, 2012

Students display overriding dislike for marketing on Facebook

University students in the UK aren't interested in mixing business with pleasure on Facebook. As youth marketing firm, The Beans Group, has found, youngsters use the social network for entertainment and chatting with friends, and not a place to engage with businesses. >>

Thursday, June 21, 2012

Value doesn't always mean low or lowest price, reveals research

Despite being back in recession, British shoppers aren't just shopping around based on price, according to new research by Shoppercentric, they are increasingly looking for value. >>

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