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BizReport : Ecommerce

Ecommerce

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Monday, October 04, 2010

RetailMeNot: Nearly $60 million in coupon savings through June 2010

For the first half of the year, consumers have been searching for, downloading and printing online coupons in huge numbers. According to coupon platform RetailMeNot consumers have redeemed more than $57 million in coupons between January and June of 2010. For the RetailMeNot website, more than $8 million in savings coupons have been downloaded. >>

Monday, October 04, 2010

Pew: Most American researching products online

Just one more reason to keep product information up to date and easily accessed: according to a new report from Pew Internet and American Life Project the bulk of Americans are researching product purchases online. >>

Friday, October 01, 2010

SeeWhy founder offers insight into shopping cart abandonment

The 2010 holiday shopping season is fast approaching, leaving many etailers to ponder the myster of shopping cart abandonment. Why do consumers abandon their carts? Can those consumers be re-engaged? What can marketers do to decrease cart abandonment? SeeWhy founder Charles Nicholls offers his advice on this trend. >>

Friday, October 01, 2010

How to improve holiday campaigns through social marketing

This holiday season is likely to see much more online traffic, online sales and the use of online coupons for purchases. How can a brand take advantage of this type of online climate? Tapping into the social marketplace through tools which can help manage promotions and sales through the social space. >>

Friday, October 01, 2010

Gomez: Slow-loading mobile Internet sites continue to turn off consumers

The mobile Internet is supposed to be a quick, on-the-go experience, but many mobile users continue to come up against slow-loading or non-functioning mobile websites, according to web performance monitoring firm, Gomez. >>

Wednesday, September 29, 2010

Majority of CNP transactions processed manually

In an age of computerization it's incredible to discover that the vast majority of companies in the U.K. continue to rely on manual processing of 'customer not present', or CNP, transactions. >>

Wednesday, September 29, 2010

Gift Me This feature to connect brands, consumers through social

Just in time for the holiday shopping season PointRoll's ShopLocal retail division is rolling out a Facebook shopping feature. Called Gift Me This, the feature allows consumers to create wish lists for items from circulars and store promotions for placement on their Facebook 'wall'. >>

Tuesday, September 28, 2010

PubMatic launches firewall to protect online data

A new release from PubMatic should give publishers a bit higher comfort level where their data and information is concerned. Today the company launches a firewall which will help to prevent the leakage of data and give publishers more transparency where data is concerned. >>

Tuesday, September 28, 2010

Retailers can now incentivise with Facebook Credits

The proliferation of Facebook Credits continues. Starting this week, retailers can use Facebook Credits to incentivize online shoppers thanks to a new platform, Ifeelgoods. >>

Monday, September 27, 2010

Report: Challenging times ahead for online retailers

Marketers will need to change and evolve their online strategies as the maturation of the channel, coupled with increased competition, slows down the growth of online shopping in the U.K., warns Verdict Research. >>

Monday, September 27, 2010

Shoppers' trips to store becoming more complex, convoluted

For today's shopper the trip to the store, be it online or offline, is a convoluted and complex journey. Marketers need to know and understand the journey they take to better match marketing campaigns to marketing behavior, according to a new survey from independent media comms agency, Carat. >>

Monday, September 27, 2010

RSR Research: Few retailers offering digital gift card options

Looking ahead to the holiday shopping season, a new report indicates that few retailers are offering digital gift card options. Why is this important? In 2009 many consumers logged on to retail websites between December 21 and 24; with so few days for shipping many chose to use digital gift cards. >>

Sunday, September 26, 2010

Deloitte: Online will drive small uptick in holiday sales

Retailers can expect a small uptick in sales over the coming holiday period, according to retail group Deloitte, with online shopping again driving the increase. However, retailers should expect online activity to affect in-store behavior. >>

Friday, September 24, 2010

How to get more from retargeted ads

In the retargeting space there is a lot of talk. Some say retargeted ads are hugely profitable, some say retargeting ads is a waste of time. The truth, as with most things, is somewhere in the middle. Retargeted ads do work, but the message and timing need to be right. Magnetic's Josh Shatkin-Margolis is here to tell us what retargeted ads need to succeed. >>

Thursday, September 23, 2010

Adchemy, Accenture partner for category relevance in search

A new application from digital marketing platform Adchemy may give paid search advertisers more relevance within their campaigns. Called Adchemy WordMap, the new release gives search marketers the ability to tailor messages according to the interpretation of the search query. Alchemy WordMap is offers as an SaaS (Software as a Service) solution. >>

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