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BizReport : Ecommerce


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Thursday, June 02, 2011

M-commerce expectations not being met in UK

New figures released by eDigitalResearch show that while use of m-commerce in the UK is increasing, consumer satisfaction with retailers' mobile sites is falling. >>

Thursday, June 02, 2011

Latin Americans hitting coupon/deal sites hard

In the countries of Brazil, Argentina and Chile simple coupon websites are lagging behind the glitzy, headline making group couponing sites like Groupon. In fact, according to comScore, Groupon is now the leading online coupon website. The site has more penetration into Latin American countries and is getting more online traffic that more traditional couponing sites. >>

Wednesday, June 01, 2011

Platform offers new twist on daily deals

Retailers across the online space are becoming familiar with daily deals. From mega-sites like Groupon to smaller couponing hubs, consumers are going crazy for daily deal options. The problem, is that deals must be relevant for consumers to become repeat shoppers rather than one-time buyers. A new platform may change that for retailers in three Canadian cities by offering localized deals to in-market consumers. >>

Wednesday, June 01, 2011

Report: Dads may be surprised this Father's Day

When it comes to parental holidays, father's often feel like the forgotten parents. With so much time spent on Mother's Day - from cards and flowers to meals out and actual excursions, Dad's are sometimes underwhelmed with a new tie or hammock. Not so this year, according to one forecast. According to the National Retail Federation, Dad may be pleasantly surprised this Father's Day. >>

Monday, May 30, 2011

Why brands should consider video hosting platforms

With all the talk about the potential of online video, many brands are turning to sites like YouTube or attempting to host video on their own. According to one expert, the best option is to use an online video platform. 10CMS recently tapped vzaar to host video for their clients. >>

Monday, May 30, 2011

Reports: Ecommerce video trending up

Each month the number of video views and video viewers seems to increase. Along with consumer traffic is more video advertising and sponsorships, but one recent report indicates the real campaign ROI might be in deploying actual video content not just advertisements. >>

Thursday, May 26, 2011

3 questions with cloud-based ad platform Flite

Marketers around the globe are talking about and experimenting with the cloud - serving content, ads and video from the cloud. Offering materials from the cloud. Cloud-based ad hub Flite is taking the cloud further by offering two new ad units built specifically within the cloud so that the ads are constantly updated and contain a wealth of information - at real time speed. >>

Wednesday, May 25, 2011

Two new partnerships offer advertisers control over privacy, relevant messaging

In 2011 it has become clear that brands' need to not only connect with consumers through relevant, engaging ads, but they also need to assure consumers' privacy within the space. Two new partnerships should help brands do both. >>

Tuesday, May 24, 2011

Bizo study may help brands better connect

Finding the right target audience at the right time is a struggle for advertisers whether they are online or offline. Utilizing targeting methods is one way to increase advertising response rates, but targeting may only get marketers so far. New data from Bizo indicates which business audience segments may have better response rates, and may help advertisers improve overall campaign ROI. >>

Tuesday, May 24, 2011

Survey: Mobile shopping drives in-store purchases

When it comes to shopping, consumers are adoption mobile devices quickly. According to new data from JiWire, mobile consumers are increasingly connecting from smartphones, tablets and the like while looking for product information or checking prices. This is just another sign that retailers and brands need to be mobile as well as online. >>

Tuesday, May 24, 2011

Slitherine, Matrix partnership highlights gaming effectiveness

For just over a year, experts have been touting the effectiveness of online games and in-game advertising. The space has gained interest from advertisers as consumers continue to logon in bigger numbers, play for longer periods of time and try out new games. In late 2010, Matrix and Slitherine tapped Plimus to offer more flexible payment options. Once those changes were made, sales performance increased by 15% in the first three months. >>

Monday, May 23, 2011

What social strategy can do for your ecommerce hub

Ecommerce is hot. According to comScore, more than $35 billion was spent online in Q1 alone. A new release from SortPrice may help online retailers better connect with in-market consumers by offering access to the social space as well. >>

Monday, May 23, 2011

Yahoo: Impulse buying on the wane

While many may believe that impulse buying is made simpler with ecommerce, a new report from Yahoo finds it is not. In fact, the report finds that impulse shopping has been on the decrease for some time and many shoppers say that is because of the Internet. >>

Friday, May 20, 2011

Zaarly release offers local solution to m-commerce, social

This week a new option launched into the mobile space. Called Zaarly, the site is a kind of social connection between online shoppers, businesses and other consumers. It allows everything from the buying, selling or swapping of goods/services and even gives local businesses new client connections. >>

Wednesday, May 18, 2011

Millions of mobile users in UK ready for NFC

Near-field communication has long been used in parts of Asia but it is yet to be commonplace in the US and UK. However, with NFC devices hitting the UK market soon, new research finds that one in five mobile users in the UK is looking forward to using the technology and some forward-thinking businesses are kitting themselves out to take full advantage of their eagerness. >>

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