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BizReport : Ecommerce

Ecommerce

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Friday, May 21, 2010

Americans planning for more summer vacations this year

In what is likely one of the strongest indicators that the public feels the worst of the economic recession is in the past, Burst Media is reporting that nearly 30% of Americans plan to take more vacations this summer than in 2009. Nearly 45% report they'll take 'at least the same amount' of vacations this summer. >>

Thursday, May 20, 2010

Mother's Day is in the books, are you ready for a Father's Day boom?

Unlike the Christmas holidays when consumers plan months in advance for gifts, Valentine's Day, Mother's Day and the upcoming Father's Day holidays have the tendency to sneak up on consumers. The sneaking up factor is the key takeaway from CashStar's recent Mother's Day report, which found that two-thirds of consumers waited until the literal last minute to buy gifts. >>

Wednesday, May 19, 2010

yStats: Global preferred online payment methods revealed

Across the globe consumers are using a variety of payment methods to purchase online, but do you know which consumers use what, and where? >>

Wednesday, May 19, 2010

Avail Intel opens to online merchants in US

Avail Intelligence has opened its behavioral merchandising platform to etailers in the United States. The platform is the largest vendor of its kind in Europe, delivering more than one billion sales to more than 100 etailers in 25 countries. Making the platform available to US merchants could help push more conversions in the still struggling US economy. >>

Wednesday, May 19, 2010

Study: Online hubs change women's offline shopping habits

When it comes to shopping, we've all heard the myths of one woman finding a product, telling another and a wave of new consumers hopping on that product bandwagon. Turns out that myth may be closer to the truth than any of us thought, at least according to a recent iVillage and SheSpeaks study. Researchers found that about three-quarters (77%) of women are influenced to try and buy new products from other female shoppers in the online world. >>

Tuesday, May 18, 2010

Rubicon Project: Increase in online ad spend indicative of overall economic recovery

The sheer number of investments in, launches of and improvements to online advertising platforms, companies and umbrellas is one sure sign that the general economic climate is improving. That, according to the Rubicon Project's 2010 Online Advertising Market Report. Researchers found that in Q1 of 2010 the Rubicon Project 20 Index increased by 25%. >>

Tuesday, May 18, 2010

Report: Search paying off for retailers

Online retailers, chain stores and even catalog companies are quickly learning more of the benefits of search, at least according to a recent Internet Retailer report. Researchers polled more than 100 online-only retailers, stores and brands and found that 25% of traffic is coming on-site thanks to either natural or paid search. >>

Monday, May 17, 2010

Is your campaign ready for differences in the US Hispanic sector?

Chances are it isn't. Why? Because many marketers and brands seem to be under the assumption that all Hispanics in the United States should be targeted or messaged in the same way. Which is just silly considering the breadth and depth of the population. >>

Monday, May 17, 2010

LucidMedia launches self-serve DSP

For those of you who are do-it-yourself marketers, a new platform could make the online ad world slightly more negotiable. This week LucidMedia launches a self-service, demand side platform (DSP) for advertisers. The platform should help with both targeting and ad optimization. >>

Friday, May 14, 2010

Nielsen: Store brands faring well

The profile of the store brand consumer is changing, rapidly. At least, that is one connection to be drawn from a recent NielsenWire report. According to the research more consumers are purchasing store brands as they await a stronger economy; not only are more consumers buying store brands but it seems that they are now trying more store brands, as well. >>

Thursday, May 13, 2010

Consumers log on to satisfy appetite for edible bargains

Consumers have a voracious appetite for deals and are hungry for information on food purchases. According to Deloitte's latest food safety survey, many are logging on to research and purchase their groceries and dining experiences. >>

Thursday, May 13, 2010

Demandbase offers real-time traffic solution for B2B marketers

Obtaining real time information about traffic, clicks and video views is crucial for marketers targeting specific bases of consumers. Now a similar solution is available on a B2B basis for businesses targeting other businesses. Demandbase has launched their Real Time ID service, said to identify business traffic so that ads, experiences and offers can be customized. >>

Thursday, May 13, 2010

MerchantCircle now available on international basis


Add three more nationalities to the MerchantCircle circle of business minded social networks. This week the hub launches beta versions of its platform for small businesses in the UK, Canada and Australia. The platform connects small businesses, allows businesses to create landing pages and even coupons for distribution across the Internet. >>

Tuesday, May 11, 2010

Study: Media buyers like knowing where ads will be placed


Several recent advertising forecast updates indicate that more ad budgets will be pushed into the online space throughout 2010 as the US economy recovers. Where exactly these budgets will be placed is still a guessing game, but one report indicates that content hubs such as ESPN or webMD may reap larger rewards than advertising networks. Why? >>

Monday, May 10, 2010

Why marketing strategy should measure more than clicks


When it comes to the length of time consumers actually spend on-site, everyone knows the higher the rate the better it is for the brand or marketer. Likewise, most marketers believe the number of clicks an ad receives the more engaging the campaign is to consumers. Which one of these perceptions is actually correct? The first. Lucky for all marketers, though, a recent platform addition helps marketers engage beyond clicks >>

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