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BizReport : Ecommerce

Ecommerce

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Thursday, July 22, 2010

Wildfire launches social ecommerce app

Want to make your branded social pages even more influential? A new purchasing app from social marketing brand Wildfire could be the answer. The app allows marketers to create and place buying widgets on their fan pages to engage consumers. >>

Wednesday, July 21, 2010

Second consecutive month of online sales growth in U.K.

According to the recent IMRG/Capgemini e-Retail Sales Index, online sales are expected to reach $85 billion in the U.K. this year, a massive increase compared with the $2.7 billion spent by six million online shoppers back in 2001. The Index also shows YoY sales continue to rise. >>

Wednesday, July 21, 2010

Shopping Trends: How to get more from ecommerce this year

With July waning away and August right around the corner, moms across the US are already planning their back to school shopping. Some moms are even planning their holiday shopping excursions, hoping to make some great deals along the way. What can etailers do now to collect on these shopping seasons? >>

Wednesday, July 21, 2010

Turn's upgrade gives brands multiple buy cycles

In the ecommerce world every brand wants a buying consumer. The problem is that no consumer buys in exactly the same way as another. Some will search for a product, compare prices and then buy. Others will directly navigate to a product page/website. Still others will see an ad, click the ad and buy the product. An upgrade from DSP Turn should help marketers engage and optimize the different funnels consumers use to purchase products. >>

Tuesday, July 20, 2010

TheFind now second largest shopping engine

When it comes to ecommerce, one of the biggest options currently is the shopping engine, and consumers have logged on to these hubs in record numbers for the ease of shopping. What is the draw of an engine such as TheFind, which recently surpassed Yahoo's shopping engine to become the second largest shopping engine in the field? >>

Tuesday, July 20, 2010

Matomy's Engage Bar offers custom deals in widget space

In the virtual payment online space the key is timing of offers. Too soon and a consumer will ignore and - likely - forget. Too late and they've probably already paid or, worse, stopped playing if the goods are offered in a gaming environment. Enter Matomy's Engage Bar which gives brands the ability to customize offers in a short time span to hopefully convert more consumers. >>

Tuesday, July 20, 2010

Better customer service will increase online sales

If online retailers offered customer care and advice akin to that offered in-store they would attract far more customers, according to new research carried out in the U.K. by YouGov for retail specialists Avail Intelligence. >>

Tuesday, July 20, 2010

appssavvy: Virtual goods have real world potential

If you think virtual goods have little to offer in the real world, think again. A new study from Insight Express and direct sales and marketing hub appssavvy found that virtual goods marketing increases brand awareness, ad awareness and - best of all - purchase intent by significant amounts. >>

Friday, July 16, 2010

Half of British workers want their own online business

If they had their way, half of Britain's office workers would down tools, leave their job and run their own business, found a survey by online payments provider PayPoint.net, of which a third would do business online. >>

Wednesday, July 14, 2010

Ben & Jerry's drop email in favor of social media marketing

Email, a standard marketing channel for most brands, has been dropped by Ben & Jerry's in the U.K., according to recent reports, as the ice-cream giant turns its attention to social media marketing. >>

Wednesday, July 14, 2010

Domino's reaps rewards from slice of social

Pizza business Domino's reports more customers than ever are logging on to order takeaways in the U.K., resulting in a 60% rise in Internet sales. >>

Friday, July 09, 2010

Tribune Media, Placecast partner for MatchAPI data

Less than six months into the marketplace and Placecast's location data platform is making new waves. Tribune Media Services has signed on to the platform to help provide accurate location based information for local businesses; Placecast's MatchAPI will clean location-based data for Tribune. The two are also partnering to give mobile app developers more options in the information provided through their apps. >>

Friday, July 09, 2010

Yahoo taps Offerpal Media for alternative payments

Social gaming developers using Yahoo's Application Platform now have alternatives to cash or credit card based game monetization. The Internet brand has tapped Offerpal Media to power an alternative payments system which should give developers more option in the creation and deployment of social games, an increasingly big online pastime. >>

Friday, July 09, 2010

Amazon launches grocery website in U.K.

Amazon is slowly expanding its grocery delivery service with the launch of its U.K. store coming just days after a launch in Germany. >>

Thursday, July 08, 2010

Payment transaction costs frustrate British online retailers

Payment fraud is no longer top of the list of online retailers' pet peeves. Instead, the high cost associated with accepting card payments online has become their number one frustration, according to the annual E-Business Benchmark Report from Sage Pay. >>

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