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BizReport : Ecommerce

Ecommerce

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Wednesday, September 14, 2011

New partnerships up the ante for retail brands online

Moving out the summer slump, three partnerships and one new release may help online brands better connect with in-market consumers by serving up relevant content and improved metrics for campaigns. >>

Wednesday, September 14, 2011

Survey reveals importance of Internet for game research, purchase

Online has become the place to go to learn about, research and purchase new game titles, according to new research which suggests that, while traditional point of sale remains an important marketing element, an online campaign is increasingly crucial during launch. >>

Tuesday, September 13, 2011

Trio of releases offer small businesses more ad tools

Small businesses are always looking for new ways to interact and engage with consumers quickly and easily. A trio of releases - two in the tablet space and one the online space - may simplify how brands connect, engage and sell online and mobilly. >>

Monday, September 12, 2011

Expert: Shoppers will look for good deals

Although the verdict is still out from experts, consumers seem to have spoken: they like saving money but are overwhelmed by the sheer number of daily deal emails. This is, of course, causing them to delete without opening or even treat legitimate daily deal emails as spam - deleting without opening or even hitting the spam/junk buttons in their email program. A new solution from Offers.com may help consumers see deal emails more clearly by making them more local. >>

Monday, September 12, 2011

PowerReviews release leverages Facebook for sales

A new platform from PowerReviews may help drive more commerce from with the Facebook social network. The two offerings, Facebook Discovery and Facebook Community, first help social networkers discover products and then make it simpler to share information. >>

Monday, September 12, 2011

Consumer satisfaction with UK websites continues to rise

Online shoppers in the UK are reporting that they're happier with online shopping today than ever before thanks to eretailers' increasing attention to providing a consistent and well thought out online customer journey, according to a new survey from eDigitalResearch. >>

Monday, September 12, 2011

Report: African-Americans biggest virtual goods spenders

By 2012 eMarketer estimates the virtual goods market (US, in social games) will exceed $790 million; some other research indicates the virtual goods marketplace will generate billions for brands in the space. A new report from MocoSpace indicates which demographics are currently the most engaged with virtual goods. >>

Friday, September 09, 2011

CityGrid taps Marchex for in-call ads

With consumers connecting at all times of the day and through various devices, a new partnership opens ad options with links to the past. This week CityGrid has tapped Marchex to deliver in-call ads across their ad network; in-call ads, while not as sexy as some modern ad types, have the ability to engage consumers in a relevant, immediate way. >>

Friday, September 09, 2011

Despite BTS, consumer spending down in August

Kids may be outfitted for school, but those spending on back to school (BTS) likely cut back in other areas according to a new Gallup Poll. Researchers found that overall spending in the US declined by about $5 for the month of August - in the heat of BTS shopping sprees. >>

Thursday, September 08, 2011

eMarketer: Mobile coupon use in US to almost double by 2013

The coupon craze is set to continue as consumers increasingly use their mobile devices to bag a bargain wherever they go. A new report from eMarketer reveals that in 2013 over 16% of adult mobile users in the US will redeem a coupon using their device. >>

Thursday, September 08, 2011

IMRG: Tablets trump smartphones for online shopping

Tablet ownership may be low compared to the number of smartphone users, but new research reveals their owners make up for a lack of numbers with their willingness to research shop online via their device. >>

Wednesday, September 07, 2011

More American SMBs looking online for economic recovery

The recession may be over according to Wall Streeters, but recovery has been long and hard for many small businesses across the US. And, with the downgraded US credit rating, many are tightening their belts again. Some are also looking online, according to new data from Elance, to help them earn more. >>

Wednesday, September 07, 2011

Report: Mall faves also favorite stops for online shoppers

When it comes to a day at the mall, most shoppers know what they're going to get: great shoes at Macy's, the latest jeans at Aeropostale and fun tees and tops from Forever21. Online shoppers, it seems, are now looking for those 'must have' buys at the online versions of those stores as well. According to data from STORES magazine, some favorite mall shopping haunts are now the biggest online shopping haunts. >>

Wednesday, September 07, 2011

Report: Images, coupons, location services key to local business

Local businesses may want to re-think the image and coupon content of their web listings. According to new data from MarketingSherpa, local search results with images and coupons are big attention getters for consumers. >>

Wednesday, September 07, 2011

Online supermarket Ocado takes window shopping to new level

In a first for the UK, online-only supermarket Ocado launched an innovative new way to do the grocery shopping and brought a new meaning to the phrase "window shopping". >>

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