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BizReport : Ecommerce


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Tuesday, April 20, 2010

Why brands should target household buyers

When it comes to campaign creation, many experts tell us to target the Senior demographic, to target females only or to target younger adults rather than older generations. A new study indicates this may not be the best way to engage consumers. Instead, this research points marketers into the buyer demographic - a demo which can be different for each household. >>

Tuesday, April 20, 2010

Report: Consumer spending goes hyper-local

Local marketers may have a leg up on competitors if they stay local. What do I mean? A new study from indicates that a majority of US consumers spend often within a five mile radius of their home. Ergo, marketers who keep their ad dollars local or who use hyper-local targeting efforts are likely to increase traffic through their doors. >>

Monday, April 19, 2010

How to get more from rich media ads

The recent partnership between rich media ad solution Unicast and Microsoft has many marketers wondering what more can be done with rich media. The partnership makes it simpler for brands to consolidate rich media metrics, in turn giving the brand more time to focus on the next campaign. What more can rich media offer brands? Read on for our chat with James Dillon of Unicast. >>

Friday, April 16, 2010

Why businesses shouldn't keep their feet on the ground

You remember your father telling you to keep your feet on the ground. Well, turns out Dad was wrong. Today's businesses need to keep their feet - er, computers - in the clouds. Why? Cloud computing can help businesses better manage time, resources and even track employee efficiency. >>

Friday, April 16, 2010

Platform offers brands simple way to start cause marketing

There has never been a better time to begin cause marketing. With consumers hoarding pennies and looking for deep discounts, many charities are finding, surprisingly, that their donations are going up. Why is that? Because, even as consumers decrease personal spending, they are increasing their donation spending. One platform helps to connect brands with charities and consumers. >>

Friday, April 16, 2010

Study: 80% of local consumers impacted by classifieds

Don't write off that old phone directory just yet. A new survey tracking local consumers found that 80% were 'read to buy' after seeing a print or online yellow pages ad. The "Local Media Tracking Study", conducted by Burke is the first study to track both print and online yellow pages consumers. >>

Thursday, April 15, 2010

Fetchback matches shopping history with ads across 'Net

Add another layer to ad retargeter Fetchback's power: a recommendation engine based on past shopping history. Now, in addition to retargeting ads after a shopping cart is abandoned or when a click doesn't lead to a conversion, marketers can access anonymous information to retarget ads based on a consumer's shopping history. >>

Wednesday, April 14, 2010

Criteo personalizes retargeting ads

Retargeting ad capabilities have been available for more than 10 years, but still some marketers either aren't using the capabilities or aren't using the capabilities correctly. To get to more information on what works in retargeting, I chatted with J.B. Rudelle, CEO, about Criteo's personalized retargeting solution. Read on for the details. >>

Tuesday, April 13, 2010

Offerpal expands alt-payments for global audience

Gamers have another option for continuing play, earning social gaming points or buying products. Virtual currency hub Offerpal has expanded their payment platform to include alternative payment options for a global audience. The alt-payments include phone cards, e-payment systems, pre-paid debit cards and parent-approved payments. >>

Monday, April 12, 2010

MasterCard retail data shows ecommerce, luxury growth largest

E-commerce and luxury retail sales outperformed all other retail and service categories in March 2010, according to new data from MasterCard Advisors. >>

Tuesday, April 06, 2010

Webtrends adds deeper targeting capabilities

A new addition to the Webtrends Visitor Data Mart, releasing today, gives marketers the ability to segment consumers one to one. Through email, on-site, through CRM or even data warehousing, marketers can use the product to create more deeply seated audience segments for campaigns. >>

Tuesday, April 06, 2010

Mobile barcode app reveals brands' ethical credentials

Consumers crave information on-the-go. Thanks to mobile devices consumers can check prices and availability while standing in the store aisle. Now, even your brand's ethical credentials may be under scrutiny thanks to a new mobile phone application. >>

Tuesday, April 06, 2010

Forecast: Gift cards to see turnaround in 2010

When it comes to gift giving, etiquette instructors may say gift cards are impersonal and improper. Consumers aren't listening, however, and increasingly turn to gift cards for those hard-to-buy-for friends or family members. Those etiquette instructors were probably glad to see the purchase of gift cards decline by about 5% in Q4 2009, but they may not be happy long. According to a Javelin Strategy Research report the purchase and use of gift cards is expected to increase this year. >>

Thursday, April 01, 2010

3 tips for better international affiliate marketing

The international marketplace is expanding rapidly, but nowhere is it being seen more than in the affiliate marketing space. But, just a straight marketing campaign can falter without international expertise, affiliate marketing will falter if the message and currency aren't correctly translated. RevenueWire's General Manager Bobbi Leach offers insight into what the international can - and can't - handle. >>

Thursday, April 01, 2010

Consumers warming up wallets for Easter holiday

When it comes to holiday spending, most retailers and etailers expect consumers to shell out a little more cash each year. That is exactly what is happening this Easter holiday according to the National Retail Federation. 'Little', though, being the operative word. Their research shows that Americans are warming up their wallets, but are only expected to spend about $2 more on the religious holiday this year than last year. >>

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