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BizReport : Ecommerce


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Monday, May 07, 2012

What prompts loyalty from affluents?

The affluent market is one most retailers want to tap into. A new study from Motista, focused on data from Q1 2012, may shed light on this subject. Of particular interest is that many affluents surveyed reports they liked retailers who helped to 'perform at a higher level'. >>

Friday, May 04, 2012

3 Questions with Axia's Cory Childs

One of the biggest benefits, for businesses, of the Internet is the 'always on' functionality. People can shop, research or contact a brand at their convenience. But that benefit can also be a drawback especially as brands begin consolidating data centers and servers. >>

Thursday, May 03, 2012

Poll: Mobile increasingly important for purchasing say Americans

When it comes to mobile shopping, research isn't the only thing people are looking for. To date many in the industry have believed mobiles were used primarily to research products or share deals through social networks. New research out from Placecast indicates mobiles are increasingly being used as a purchase point. >>

Thursday, May 03, 2012

Aggressive retention strategies stem promiscuous shopping behavior

Penny-pinching consumers in the UK are prone to 'promiscuous shopping', seeking out the cheapest deals. The companies that do best in this climate are those that adopt an aggressive customer retention strategy backed up by strong loyalty programs, according to new research from marketing support services firm GI Insight. >>

Wednesday, May 02, 2012

Foursquare wannabes get instant verification for a fee

Business owners that want to jump the somewhat lengthy verification queue and gain access to Foursquare's services can now do so for a small fee. >>

Wednesday, May 02, 2012

Top 3 tips to improve ecommerce personalization

Recommendations aren't new to the social space, but during the 2011 holiday season merchants began seeing a change in recommendations. Namely, the sharing of recommendations and the seeking out of product information through the social space. With more tablets and upgraded smartphones on the market, this trend will likely continue; here's how merchants can capitalize. >>

Tuesday, May 01, 2012

CPG Booster to help reach right audience, right time

A new release from Rocket Fuel could be the tool CPG brands are looking for. Called CPG Booster, it helps optimize ad efforts across the web - including mobile, social and video options - to improve sales, brand awareness and purchase intent. >>

Tuesday, May 01, 2012

How personalization can improve ecommerce

ChoiceStream CONNECT learns from shoppers behavior and uses that information to guide shoppers to the right recommendations, products and other information on etailers' sites. This type of personalization is changing not only the way people shop but the way etailers organize and create their websites. >>

Tuesday, May 01, 2012

Brands: Are you having the why-change conversation? You should.

A recent survey from Corporate Visions found more than half of brand respondents aren't ready for virtual conversations about their products or services. Not because of a lack of information but because most of the aids for this type of conversation hasn't been created for an online environment. >>

Tuesday, May 01, 2012

Kindle setting Amazon sales on fire

Amazon's Kindle is certainly firing up the online retailer's sales, according to new sales figures released this week. >>

Friday, April 27, 2012

First-time Apple buyers skip iPod for iPad

Once upon a time first-time Apple buyers got in on the iPod level. Research by the NPD Group reveals that today it's the iPad that first-time Apple users are buying. >>

Thursday, April 26, 2012

10 habits of global online shoppers

A new study from WorldPay identifies the online shopping habits of consumers across 15 countries and reveals how and where they shop plus the increasing role of mobile in their shopping activities. >>

Wednesday, April 25, 2012

Competition to pair software/tech entrepreneurs with mentors

Aspiring entrepreneurs, take heart. LaunchHouse is taking applications for a 12 week program leading up to the LaunchHouse Accelerator program - in which entrepreneurs and aspiring entrepreneurs are matched with mentors to build business models and attract funding. >>

Tuesday, April 24, 2012

Acquistions to change how travel customers, mobile shoppers embrace content

Two pieces of acquisition news and one ecommerce release could change the way travelling and mobile consumers embrace content and information. >>

Tuesday, April 24, 2012

Manta: SMBs continue struggling against economic woes

For the general public, it may seem as if the 2008 recession has finally passed by. But for small businesses, the pinch is still being felt. That, according to a new survey from Manta. In the survey more than half of SMB respondents said their access to credit or loans is worse now than in 2011, and most (80%) have had no new hires so far in 2012. >>

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