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BizReport : Ecommerce

Ecommerce

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Wednesday, August 05, 2009

eZanga marries SEM with display

A new suite of tools from search engine and online ad company eZanga will marry search engine marketing with online display advertising. The platform gives marketers the ability to lauch online display ads while targeting specific audience bases. >>

Tuesday, August 04, 2009

Twitter: United and JetBlue "twares" going "cheep"

Twitter is being used in many ways by many different businesses. Even the airlines are onboard. Where as once they were offering customer service and flight information via the popular microblogging platform some are now promoting Twitter-only deals on airfares, too. >>

Tuesday, August 04, 2009

AudienceScience delivers personalized ads immediately

When it comes to today's online marketing efforts targeting is key and connecting with the consumer a must. Enter a new option from AudienceScience which allows ads to be personalized and sent to specific online consumers at a moment's notice. The offering, called Audience Relevant Messaging (ARM) serves individualized ads based on consumer interests and intent to purchase moves. >>

Monday, August 03, 2009

New Google gadget enables easy e-commerce

A new gadget from Google Labs allows anyone to create a Google Checkout store in just a few simple steps. >>

Monday, August 03, 2009

Weather Underground allows targeting to zip code level

A new partnership between online weather service Weather Underground and Nielsen Claritas allows marketers to target ads to the zip code level. The partnership gives marketers the ability to target user base segments to the more than 4,000 Nielsen @Plan profile points. >>

Monday, August 03, 2009

AdNectar: Virtual goods a hot market for consumers

Wonder how to connect with your target market? Virtual goods advertising network AdNectar suggests virtual goods - the kind given to friends on social networks such as Facebook. According to the company the virtual goods market has reached $1.6 billion and is growing at a 36% year over year rate. >>

Friday, July 31, 2009

Year over year, more marketers turning online

Cross-platform advertising may be all the rage for marketers but it seems that online avenues are beginning to lead the pack. According to research from Harris Interactive and LinkedIn, print advertising continues to decline as Internet and digital (mobile) forms of advertising continue to rise. >>

Friday, July 31, 2009

Internet Marketing 101: Setting your niche apart

It happens online and offline: a business opens but the traffic never materializes. A few months later that business folds, leaving only a sad storefront in its wake. Online the story is the same, but there are steps to be taken to find traffic, keep it coming and keep your business going. >>

Thursday, July 30, 2009

Internet Marketing 101: Marketers choose SEO

When it comes to online marketing there are a plethora of advertising options. Online display, search marketing, pay per click (PPC), social marketing, online video, in-game advertising. And the list goes on. Knowing where to start is the first big step for most new online marketers. Here are a few tips from two marketers building their businesses online. >>

Tuesday, July 28, 2009

Internet Marketing 101: Developing Your Niche

With 30% of the US workforce now self-employed and the unemployment rate increasing on a near-monthly basis, even more consumers are looking for ways to work for themselves rather than working for a large corporation. The problem? Getting started isn't easy, whether starting an online business or an offline business. In BizReport's chat with Andrew Morden of the Internet Marketing Center, he suggests finding and developing a niche marketing. >>

Tuesday, July 28, 2009

Do your products need a make-over?

Chances are, if you're a consumer packaged goods (CPG) marketer, consumers are not buying products because of the packaging. They are buying strictly because this is what they have purchased in the past. Not a bad thing, but when trying to engage new consumers to try a product, marketers may have problems. >>

Monday, July 27, 2009

Internet Marketing 101: Where to Begin

With the economy around the world still struggling to find balance, more consumers are out of work and considering striking out on their own in the big, bad world of online marketing, ecommerce or ebook writing. Unfortunately, many of these entrepreneurs will fail within that first year because this big, bad world requires more than a slick website or sales pitch. Today's consumer is very intelligent when it comes to products, deals and sales pitches so today's online marketer has to be savvy, too. Over the next few days, BizReport will cover a few basics of online marketing to help beginners hit the ground running. The first step - having a plan. >>

Monday, July 27, 2009

AMP Agency acquires Rock Coast Media

The addition of Rock Coast Media to AMP Agency's profile will give the online marketing firm a new solution: search marketing. Interactive agency Rock Coast Media focuses on SEM, SEO and social media. >>

Friday, July 24, 2009

Study: Social does pay

Much has been said of late about what should and shouldn't be done in the social marketplace, but if you're still wondering if social marketing pays or is simply another place to play, read on. According to a recent study from Altimeter Group and social platform Wetpaint, brands active in the social space saw revenues increase by about 18% over the past year. >>

Wednesday, July 22, 2009

Virtual currency platform introduced by TrialPay

Incentive based ad platform TrialPay is offering even better incentives to consumers - virtual cash for actual purchases. The new platform allows the publishers of social applications, games and virtual worlds to offer consumers 'virtual currency' to consumers in exchange for making a purchase. >>

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