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BizReport : Ecommerce

Ecommerce

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Thursday, January 21, 2010

BurstMedia finds consumers will spend more for green

For perhaps the first time a study is showing that consumers are willing to spend more in order to go green. According to a new report from Burst Media consumers are not only willing to pay more to go green, but that 90% have made changes to their lives to be more green. >>

Thursday, January 21, 2010

Free-Standing Inserts increase in '09

When it comes to couponing, consumers are still reaching for those newspaper inserts. According to a new report from Marx Promotion Intelligence, a division of TNS Media Intelligence, the use on Free Standing Inserts (FSI) increased by 8% in 2009. More than 272 billion coupons dropped for the year. >>

Wednesday, January 20, 2010

Internet users find news/media websites best for usability

When it comes to usability, news and media websites are the easiest to use while government sector websites come bottom of the pile, according to new findings just released by user experience consultancy, Webcredible. >>

Wednesday, January 20, 2010

Food for thought - British online grocery sales to soar

Leading grocery analysts in the U.K. have predicted that the country's already booming online grocery sales market is set to see sales almost double over the next five years. >>

Wednesday, January 20, 2010

Jivox expands platform to include consumer interactions

Marketers who want to see consumers interacting online may find help from Jivox's expanded platform. The addition gives marketers the ability to add interactive nodules to in-stream and in-banner video ads. By giving consumers the ability to interact at the ad level marketers can increase engagement. >>

Wednesday, January 20, 2010

Study: Send email to reengage cart abandoners

If you want to re-engage consumers who abandon shopping carts email may be the answer. That according to a new study from CheetahMail, a subsidiary of Experian. Researchers found that retargeting cart abandoners via email was a goodway to re-engage these shoppers. >>

Tuesday, January 19, 2010

Free shipping encourages 93% of consumers to purchase more online

Does the offer of free shipping really attract consumers and have an effect on their buying decisions? According to a recent survey by Compete, the answer is a resounding YES. >>

Tuesday, January 19, 2010

iResearch: Chinese online revenue rose 30% last year

The Chinese government may be holding back access to specific information from its online public, but Chinese Internet users aren't holding back when it comes to online spending, according to new figures released by iResearch Consulting. >>

Monday, January 18, 2010

Adobe Scene7: Consumers want detailed product imagery

Online retailers need to use every technological trick in the book to beat off the competition and keep consumers engaged with their websites. Product imagery, in particular, is an important feature that attracts or deters consumers. >>

Monday, January 18, 2010

Six New Year resolutions for businesses taking the plunge online

No doubt, there are many companies out there whose New Year resolution is to take their business online. That's right, there are still businesses, big and small, who have not yet made the leap. But leap they will and while some will soar, others will dive. Here are six suggestions to help you work toward success online. >>

Friday, January 15, 2010

Hallmark brings augmented reality to the masses this Valentine's Day

The 100 year old greeting card firm looks to the future as it unveils the first in a line of augmented reality cards that, quite literally, give messages a new dimension. >>

Friday, January 15, 2010

Loyalty360, Mocapay partner for mobile platform

Confused by the mobile marketplace? You're not alone. As the mobile marketplace has evolved in the past year many marketers have dipped their toes in the advertising waters. The problem is the mobile marketplace isn't the same as the general Internet. A strategic partnership between Loyalty360 and Mocapay may help marketers come to terms with the mobile marketplace. >>

Thursday, January 14, 2010

More interactivity and personalization please, demand connected consumers

Consumers across the globe are feeling more empowered and, in turn, more demanding of retailers, thanks to the proliferation of multiple technology channels. As a recent IBM study discovered, consumers want more dialogue with retailers operating in digital environments. >>

Thursday, January 14, 2010

British consumers still reeling from ripples of recession

Consumers are still being affected by the financial ripples generated by the recent recession and, just because some media reports claim the recession is over, doesn't mean marketers should abandon brand messages that acknowledge that lean times remain ahead for many. >>

Thursday, January 14, 2010

Gartner: Not long before mobile Internet access exceeds access via PCs

If your website isn't already optimized for access via mobile devices then it's about time you started the process. According to new research from Gartner, mobile phones will overtake PCs as the most common website access devices in the world in the next three years. >>

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