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BizReport : Ecommerce


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Wednesday, March 02, 2011

Reports find consumers back in the market

If you're wondering where the shoppers have been these past few weeks, wonder no more. A recent National Retail Federation report finds shoppers are headed back to stores while another report finds that consumers who were unhappy may be won back to an etailer from social media. >>

Tuesday, March 01, 2011

Shoebuy taps HookLogic for brand, product placements

Product placements are heating up all over the Internet, particularly placements in the apparel category. In line with the trend, Shoebuy has tapped HookLogic to strategically place branded products before in-market consumers. Through the partnership HookLogic will power Shoebuy's ability to place products within its online store to better engage shoppers. >>

Thursday, February 24, 2011

New QR Code offer makes codes more universal

A new QR Code offering from mobile barcode ad hub JAGTAG should make it simpler for consumers to scan and use the codes. The offering enables mobile consumers to scan the codes to receive content regardless of phone type; even feature phone users should still be able to use the codes. >>

Wednesday, February 23, 2011

Listrak: Retailer's aren't correcting cart abandonment issues

Online shoppers abandon carts. The fact has been true since the first ecommerce stores opened. Unfortunately the problem has only grown as more shopping options have appeared on the horizon and, according to a new report from Listrak, online retailers aren't doing enough to curtail the problem - which is losing them sales and revenue each day. >>

Tuesday, February 22, 2011

Study: Billions in ecomm waiting for UK etailers

Billions of pounds are being left on the table by UK re- and etailers, according to a report from review hub Reevoo. According to the report up to £8 billion are 'available' from the ecommerce if online hubs would implement more (or better) social strategies. >>

Wednesday, February 16, 2011

AdGenesis: Consumer electronics buyers are clicking

When it comes to consumer electronics, consumers are clicking. New data from AdGenesis indicates that consumer electronics purchasers have an 11% click-thru rate when ads match their interest; for software specific ads, the click-thru increases to 16%. What are brands doing to engage? Providing value added type content rather than static display ads. >>

Tuesday, February 15, 2011

Barnes & Noble woos dumped Amazon affiliates

"If Amazon doesn't want you, we do!" is the message from Barnes & Noble to Amazon affiliates recently dumped by the online megastore over sales tax issues. >>

Tuesday, February 15, 2011

Email trend: cart abandonment campaigns?

The next big trend for email marketers may be more about building a relationship than making a sale. According to a recent survey from Silverpop more than three-quarters (83%) of emailers will begin sending shopping cart abandonment emails by year's end. Why make this move? Because a cart abandonment campaign, like a retargeted ad campaign, presents consumers with items in which they have shown interest. >>

Monday, February 14, 2011

Report: DigiCoupons up 41% Year over Year

The coupon industry continues to soar. According to's recent Trend Report coupon distribution increased by nearly 7% in 2010 with more than 40% growth in coupon redemption. For CPG and retail brands this is a sign that consumers continue looking for deals even though the job market and economy continue to improve. >>

Friday, February 11, 2011

Hidden fees, vague pricing travel website turn-offs

The importance of the Internet to travel companies is highlighted by a recent survey commissioned by Econsultancy, which found the web plays its part in 83% of all holiday purchases in the U.K. >>

Thursday, February 10, 2011

Kampyle: Start conversations to increase conversions

New information from lead generation hub Kampyle indicates that brands may have all the information they need, in hand, to start generating more sales - starting with the information left in customer feedback forms. Those little forms that take up space on your hard drive may be more lucrative than you thought. >>

Wednesday, February 09, 2011

Door-knocking days of Avon reps over?

Once a common sight on suburban streets, beauty brand Avon is now bringing its reps and customers together online as it launches Avon Connects, its new social media platform. >>

Wednesday, February 09, 2011

New Yahoo! ad programs take on gaming feel

Gaming is everywhere - even in ads, it seems. Two new campaigns from Yahoo and brands such as People and Diet Dr. Pepper are taking on some of the gaming feel. The ads are designed to creatively engage consumers by giving them an action - to find or win something. >>

Tuesday, February 08, 2011

Is your campaign ready for Valentine's buyers?

Just under a week to go until millions of consumers around the globe declare their love, reignite the flame of romance and give both small and large gifts to their loved ones. Is your campaign set up to capture the interest of Valentine's Day shoppers? New research from the National Retail Federation indicates what many shoppers are looking for this year. >>

Monday, February 07, 2011

UK: More silver surfers shop online than iLifers

Despite growing up with the Internet, Brits under the age of 25 don't shop online as much as those aged 55 and over, according to a recently released survey from The British Population Survey. >>

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