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BizReport : Ecommerce

Ecommerce

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Wednesday, November 26, 2008

comScore: Online holiday shopping growth to be flat

Based on online shopping trends thus far in the 2008 holiday shopping period, metrics firm comScore is predicting that overall ecommerce activity will be flat for the season. comScore bases the forecast on the first 23 days of November, the beginning of the holiday shopping season; thus far, $8.2 billion has been spent in online hubs. >>

Tuesday, November 25, 2008

Platform turns offline circulars into online display ads

Offline ads may require different content than online ads but a new platform from Specific Media is combining online and offline ads to give etailers another way to engage consumers. The new platform takes offline circular ads and quickly transforms them into online display ads. >>

Tuesday, November 25, 2008

Online retailers prepare for Cyber Monday madness

For shoppers who prefer to log on to do their holiday shopping, avoiding the crowds and mall mania that Black Friday brings, there will be plenty of promotions and special offers to choose from on Cyber Monday as retailers roll out one-day specials to attract Internet users. >>

Monday, November 24, 2008

Electronics and apparel purchases driven by new media

New media including blogs, videogame ads and product placement, are gaining influence with consumers, particularly among the much-coveted 18-34 age group, but traditional media's influence remains steady. >>

Monday, November 24, 2008

Backchannelmedia linking TV ads to Internet

Has Backchannelmedia Inc. found the missing click between television and the Internet? In a bid to raise the conversion rate among television viewers who go on to visit an e-commerce site after viewing an ad, the technology firm is testing a new system. >>

Monday, November 24, 2008

Etailers: Pricing is key this season

Competitive pricing is important all the time, but this holiday shopping season, competitive pricing is going to be more important than ever. Especially for online merchants. This, according to a new survey from Nielsen Online. >>

Friday, November 21, 2008

Survey: Reward incentives will be important this year

With all that has been said about consumers cutting back and money being short this holiday season, retailers are preparing for a bear year; but the season isn't dead and merchants could still save the day. According to a recent survey by Kelton Research on behalf of Vesdia Corporation, rewards and incentive programs are a good start for online and offline merchants this season. >>

Thursday, November 20, 2008

Single-digit growth forecast for online travel booking industry

2009 will be the first year that online travel bookings in the U.S. will experience single-digit growth, forecasts PhoCusWright, while a Travel Weekly article reports the first monthly double-digit decline in U.S. travel sales volume. >>

Thursday, November 20, 2008

Asia Pacific shoppers shun high street for Internet

Shoppers in Asia Pacific prefer purchasing online rather than a trip down the high street or mall, according to Visa's recent e-Commerce Tracking study. >>

Wednesday, November 19, 2008

comScore: Ecommerce grows only 1% in October

You may call it a bellweather for the upcoming holiday season; according to the latest research from comScore, US ecommerce (retail) growth slowed to only 1% in October 2008. In the non-travel categories, this is the slowest growth increase this year. >>

Tuesday, November 18, 2008

Brandvoice: Syndicating reviews to retail sites

It's well known that user-generated ratings and reviews play an important part in online purchasing decisions. In fact, says Bazaarvoice, manufacturers that don't have reviews on retail sites are hurting their brand and losing business. >>

Tuesday, November 18, 2008

Consumers could be encouraged to shop via socnets

Shopping may yet come to social networking. The ability to view comments and special offers would encourage many online shoppers to purchase via social networks, according to a recent survey by Harris Interactive and commissioned by ecommerce solutions provider, Volusion. >>

Tuesday, November 18, 2008

DHL's U.S. domestic delivery service dies Jan '09

Online retailers need to revise their shipping contracts as one of the U.S.'s domestic express deliverers announces it is to cease services early next year. >>

Monday, November 17, 2008

Just one-fifth of marketers use mobile for m-commerce

The mobile channel is increasingly being used by retailers, but not to its fullest extent, according to a recent study by mobile marketing agency Sponge. >>

Monday, November 17, 2008

Online retailers cling to free shipping promotions

The debate about whether free shipping is a short course to ruin, or an important driver of sales, rages on. Many believe that free shipping belongs in the realm of the 'big boys' and that it's nigh-on impossible for small to medium sized businesses to compete, especially in light of increased transportation costs. >>

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