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BizReport : Ecommerce

Ecommerce

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Friday, August 23, 2013

How data stitching may change campaign ROI

Data stitching is buzzing around the online space, but many brands don't fully understand what data stitching is or how to use it. I recently chatted with iJento's Paige O'Neill, who explained that stitching links behavioral data, multichannel interactions and customer profile information together to personify [one customer's] data. >>

Thursday, August 22, 2013

Brands: Consumers want you to be involved

The time is now to get involved - with causes and with disaster relief. That is the takeaway from a new report out from Cone. According to the research most global citizens want to see their favorite brands involved in charitable causes. >>

Tuesday, August 20, 2013

JiWire: Shoppers turn to mobile for research, comparison

New data out from JiWire underlines the importance of mobile functionality for retail brands. According to the Q2 Mobile Audience Insights Report nearly half (42%) of shoppers prefer to research products via mobile while 45% prefer to purchase in-store. >>

Tuesday, August 20, 2013

Platforms update sales messaging tools

Off-site sales staffs will likely receive more insight from two platform updates this week. From Corporate Visions and Brainshark come new ways for sales people to engage and monitor leads in the field. >>

Monday, August 19, 2013

Report: Personalization falling short of personal

When it comes to online engagement, all the experts are telling brands to personalize. Use names or note previous purchases. Personalization, after all, shows the brands cares and knows about the customer. But new data out from SimpleRelevance indicates these personalization efforts aren't enough and in some cases customers still aren't targeted correctly. >>

Monday, August 19, 2013

Audience costs, frustrations impacting how brands perform

The cost to acquire certain audience members is high for retailers, but did you know that faulty infrastructure could cost more? According to one report, POS downtime can cost brands upwards of $5,000 per minute. >>

Monday, August 19, 2013

Ecommerce trends that may help brands connect

Back to school shoppers are expected to push more than $70 billion retail dollars into the US economy this month. That is a drop in the retail bucket, especially when we take holiday shopping forecasts into account. According to one forecast holiday shoppers could spend more than $600 billion. Our experts weigh in on ecommerce trends that may help brands connect. >>

Monday, August 19, 2013

Barclaycard US LiketoLove campaign and bold fashion purchases in UK

Barclaycard in the US gives consumers a chance to share what they love in life via social media, while in the UK the company reveals that what is purchased online is often more bizarre or daring than would be purchased in real life. >>

Friday, August 16, 2013

How to use back to school to drive loyalty

North American shoppers are in the midst of the back to school rush - hitting online and brick-and-mortar stores for last-minute clothes and shoes as well as school supplies like paper and pencils. For retailers, this season has two prongs: increased revenue immediately and the potential to impact the upcoming holiday shopping season. >>

Wednesday, August 14, 2013

Top 4 challenges in monetizing data

The wealth of data being pushed to businesses around the globe on a daily basis is staggering, but much of that data continues to be either ignored or used in a way that isn't beneficial to the brand. >>

Tuesday, August 13, 2013

Platforms to push greater SMB engagement

Two platform upgrades should give small businesses a better foothold in the online space - without toppling marketing budgets in the process. The first will allow brands to create ads for both the social and search spaces while the second offers an assist with customer automation. >>

Monday, August 12, 2013

Ecommerce spending up for 15th consecutive quarter

Consumers in the U.S. continue to spend more online, according to comScore's latest figures, with ecommerce spending up 15.5% year on year in Q2 2013. >>

Monday, August 12, 2013

Report: Smartphone users spending more time on retail sites

Smartdevices are pushing more people to spend more time online - and much of that time is spent on retail websites. That according to new data out from Millennial Media, which indicates time spent on mobile retail sites (via smartphone) has increased nearly 400% since 2010. >>

Monday, August 12, 2013

Top 5 tips to better monetize data

Transactional data is flowing fast into company coffers every day, but despite this free-flowing river many brands aren't taking advantage. They either don't have the infrastructure or don't understand how to use the incoming information. Our expert offers advice. >>

Monday, August 12, 2013

eBay launches new platform aimed at in-store sales staff

The online-only retail company has launched the Retail Associate Platform, aimed at large and small store owners, to bring together point of sale technology, consumer data, and social media activity to personalize the in-store sales experience and boost sales. >>

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