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BizReport : Ecommerce

Ecommerce

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Monday, July 26, 2010

Look to Christmas past for clues to 2010 marketing success

By looking back over past holiday seasons, marketers can better understand consumer behavior across a variety of channels. A recent report from Epsilon examines trends that retailers should heed in the countdown to Christmas. >>

Monday, July 26, 2010

WebVisible: Small biz reaping paid search rewards

The economy may still be in recovery according to US news outlets, but don't tell that to America's small business people. According to a recent WebVisible report not only are small businesses continuing to spend advertising dollars, they are also getting larger and larger responses across the board. >>

Monday, July 26, 2010

TheFind, Mercent partner for CPA platform

TheFind Direct, a partnership between comparison shopping engine TheFind and online marketing firm Mercent may give etailers a better hold on their corner of the market. The new platform gives merchants the ability to create commission-based referral programs so that the leads generated can be better harnessed. >>

Monday, July 26, 2010

U.K. online summer sales hit peak

According to online shopping comparison website Kelkoo U.K., Saturday 24 July was when the summer sales hit their peak in Britain, a month after the sales period began. >>

Monday, July 26, 2010

Mobile coupon use set to soar

Earlier this month Coupons.com announced it had passed a mobile milestone with over 1 million downloads of its iPhone and Android coupon apps. Now the decade-old e-coupon firm is about to release data showing significant growth in digital coupon use. >>

Friday, July 23, 2010

How long until your Christmas campaigns kick in?

Hands up all those who have started marketing for the upcoming festive season. Yes, I know it's early, but apparently some retailers have already acknowledged the upcoming holiday season in their email communications with customers. >>

Friday, July 23, 2010

Amazon boasts over $1 billion in sales via mobile

Recent reports have suggested some marketers aren't optimizing their online offerings for mobile users. In fact, it appears some marketers just don't see the importance of mobile device optimization. Perhaps a recent announcement from Amazon will demonstrate jut how much business can be done via mobile. >>

Friday, July 23, 2010

Want more conversions? Focus on customer service

There is a saying going around between consumers that marketers need to not only be aware of, but crushing. Listen in on social conversations or just set up 'listening posts' in brick-and-mortar stores and you'll likely hear, 'Customer service is dead', more than once. That is a big problem for brands, especially in a tight economy. How big a problem? >>

Thursday, July 22, 2010

Women love to shop, even for virtual goods

We all know women love to shop but did you know that female online gamers also go on spending sprees - for virtual goods? According to a new survey from market research firm VGMarket and virtual currency company PlaySpan, female online game players spend more on virtual goods than their male counterparts. >>

Thursday, July 22, 2010

Wildfire launches social ecommerce app

Want to make your branded social pages even more influential? A new purchasing app from social marketing brand Wildfire could be the answer. The app allows marketers to create and place buying widgets on their fan pages to engage consumers. >>

Wednesday, July 21, 2010

Second consecutive month of online sales growth in U.K.

According to the recent IMRG/Capgemini e-Retail Sales Index, online sales are expected to reach $85 billion in the U.K. this year, a massive increase compared with the $2.7 billion spent by six million online shoppers back in 2001. The Index also shows YoY sales continue to rise. >>

Wednesday, July 21, 2010

Shopping Trends: How to get more from ecommerce this year

With July waning away and August right around the corner, moms across the US are already planning their back to school shopping. Some moms are even planning their holiday shopping excursions, hoping to make some great deals along the way. What can etailers do now to collect on these shopping seasons? >>

Wednesday, July 21, 2010

Turn's upgrade gives brands multiple buy cycles

In the ecommerce world every brand wants a buying consumer. The problem is that no consumer buys in exactly the same way as another. Some will search for a product, compare prices and then buy. Others will directly navigate to a product page/website. Still others will see an ad, click the ad and buy the product. An upgrade from DSP Turn should help marketers engage and optimize the different funnels consumers use to purchase products. >>

Tuesday, July 20, 2010

TheFind now second largest shopping engine

When it comes to ecommerce, one of the biggest options currently is the shopping engine, and consumers have logged on to these hubs in record numbers for the ease of shopping. What is the draw of an engine such as TheFind, which recently surpassed Yahoo's shopping engine to become the second largest shopping engine in the field? >>

Tuesday, July 20, 2010

Matomy's Engage Bar offers custom deals in widget space

In the virtual payment online space the key is timing of offers. Too soon and a consumer will ignore and - likely - forget. Too late and they've probably already paid or, worse, stopped playing if the goods are offered in a gaming environment. Enter Matomy's Engage Bar which gives brands the ability to customize offers in a short time span to hopefully convert more consumers. >>

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