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BizReport : Ecommerce

Ecommerce

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Tuesday, December 14, 2010

The Rubicon Project to use Peer39's semantic platform

A new partnership between The Rubicon Project and Peer39 should give marketers the ability to turn quality content into ad inventory. As part of the partnership Peer39's semantic data will be used within Rubicon's REVV for publishers Yield Optimization Platform. >>

Tuesday, December 14, 2010

Mobile's effect on impulse purchases

Mobile could ring the death knell for impulse purchases. No longer, it seems, are consumers willing to part with cash on a whim and instead turn to their smartphones to check they aren't missing out on a better deal elsewhere. >>

Monday, December 13, 2010

comScore: Nearly $22 billion spent so far during 2010 holidays

Green Monday is here and so far shoppers are turning out in droves online for the 2010 holiday shopping spree. According to comScore, the 2010 holiday spend is rapidly approaching $22 billion, with spending today expected to push etailers over the top. Not bad for a season which many expected to be relatively flat on the spending side. >>

Monday, December 13, 2010

Why people are browsing but not buying online

When it comes to holiday shopping, many retailers expect a large amount of sales in the online arena. It's why they've developed ecommerce sites and link ads to websites. Still, a number of consumers will visit but not buy and once that impulse to buy has passed they may not visit your brick-and-mortar storefront even though an online product search pointed them to you. >>

Friday, December 10, 2010

Magnetic launches self-serve retargeting platform

Over the past fourteen months, more marketers have hooked into the retargeting space. Retargeting display or search ads to consumers has been proven to increase engagement and conversions. This month, search retargeter Magnetic released a new offering which will allow marketers to use a self-service model for retargeted search ads. >>

Thursday, December 09, 2010

Offer free delivery or risk losing sales

Free delivery for online purchases has always been a big draw, particularly during the holiday season. With online competition heating up and increased consumer demand, it's no surprise to see more and more online transactions with this incentive. >>

Thursday, December 09, 2010

Survey: eGift card buyers aren't brand loyal

Shoppers may have favorite brands, but when it comes to buying giftcards they aren't brand loyal. That is the take-away from a new survey from CashStar, which found that70% of eGift Card buyers will buy a competitor's card if their brand of choice doesn't offer an online gift card. This is true for restaurants as well as stores. >>

Wednesday, December 08, 2010

comScore: Holiday spending up 12% so far this year

So far this holiday spending has not disappointed for etailers, although spending hasen't exactly been out-of-the-park, either. For the first 35 days of the holiday shopping season, comScore researchers find spending is up about 12% Year over Year (YoY), reaching just over $17.5 billion. And, as in 2009, there has already been a record spending day. >>

Wednesday, December 08, 2010

$1.3million spent online in one mega minute

In partnership with IMRG, payment processing company Retail Decisions earlier predicted that between midday and 1pm on Mega Monday, Christmas shopping sales in the U.K. would peak - they weren't far out. >>

Wednesday, December 08, 2010

Spending Wrap-Up: Consumers spending but may not be happy

Black Friday and Cyber Monday have come and gone, but that doesn't mean the end of the annual holiday shopping rush. The 2010 season may be the busiest ever for etailers, if early numbers are indicators of how the rest of the season will play out. >>

Tuesday, December 07, 2010

Studies: Consumers engaging but want more interaction

A new benchmark report from Unicast indicates that not only are interaction rates improving for marketers, but that consumers are now sharing more video ad experience through their social networks. Meanwhile, a survey from Hipcricket finds that consumers still want more. All of this, of course, points to a potential increase in ROI through video and mobile formats. >>

Tuesday, December 07, 2010

Online jeweler takes custom items to the masses

With a number of studies this year on the subject, it's become clear that online buyers want personalized service. They want ads for items or stores specific to their tastes. Consumers also want personalized products. An online jewelry store is taking the personalized approach one step further, offering customized settings based on customers' own designs. >>

Tuesday, December 07, 2010

Why security should be etailers' top priority

Having the right products on store shelves - consumer electronics, apparel - and offering free shipping and other discounts are important this holiday season. But more important to a growing number of consumers is the security issue surrounding ecommerce. Many don't feel safe sharing credit card numbers or addresses with many different etailers. >>

Tuesday, December 07, 2010

Lots of returns this Boomerang Thursday, predicts Collect+

Online retailers in the U.K. are expected to suffer a hangover from Cyber Monday's shopping rush - Boomerang Thursday - with the headache made all the worse by Mother Nature. >>

Tuesday, December 07, 2010

$1.3 trillion broadband plan forges ahead in UK

Online retailers in the U.K. welcome their Government's recent announcement that plans to achieve 90% coverage for superfast broadband Internet within the next few years are forging ahead. >>

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