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BizReport : Ecommerce


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Tuesday, June 01, 2010

New platform connects marketers with affluent demographic

There is a fairly new demographic in the US and UK that many marketers are missing out on. Hispanic? No. African? No. Russian? Not so much. The South Asian demographic is huge in many ways, both in size and in spending potential. The problem is that many marketers aren't sure how to target or gain the trust of these savvy shoppers. Enter the new Samosa Digital, a vertical online ad network. >>

Monday, May 31, 2010

Kelkoo: Price main barrier to consumers going green

A recent report from the U.K. found that while sales of "green" products are set to double in Europe by 2015, many shoppers are being put off saving the planet by the high prices demanded. >>

Friday, May 28, 2010

Why do Facebook users "Like" brands and products?

Facebook users engage with companies and products on Facebook, joining their Fan Page and Groups. But why? The main reason behind this behavior is they want to show their friends which products and brands they support, according to marketing research firm Morpace. >>

Friday, May 28, 2010

Yahoo launches pull-over ad for holiday weekend

There is another new ad-unit on the hunt for consumers this holiday weekend. Macy's department stores have signed up to utilize Yahoo's new Smart Ad for a Memorial Day weekend campaign. In the US, Memorial Day is the kick-off to summer, although calendar doesn't reflect the summer season until June. Consumers flock to local beaches and ball games in droves, but many will also hit the mall for last minute essentials or to stock up on pre-summer deals. >>

Friday, May 28, 2010

MessageLabs: Botnets on rise in Africa

Spam isn't taking a holiday in the upcoming summer season. According to the latest information from MessageLabs, spam is just getting started. The new report finds that 90% of all email is now spam, more botnets are getting set in Africa and malware is now focusing on the upcoming Soccer World Cup events. Here is the break-down. >>

Thursday, May 27, 2010

Rubicon grabs SiteScout, hopes to increase brand security

It seems new malvertising strains and botnets are identified each week. The problem is worrisome, but backburnered by many brands and marketers because they don't know how to fight back. Enter the Rubicon Project and it's acquision of SiteScout, a deal which should help marketers protect their brands through enhanced ad security. >>

Thursday, May 27, 2010

eMarketer: Search, banners to lead ad spend increases

An updated forecast from eMarketer indicates that the online advertising spend is on the up, helped in part by the increases in spending for search and banner ads. According to the updated forecast, marketers are investing more in search and banners, helping to increase the overall ad spend by about 11% this year. >>

Wednesday, May 26, 2010

Webcredible: Consumers hate surprises at checkout

Unless they are of benefit, such as a money-off coupon or a free-delivery option, consumers dislike surprises when they reach your online check-out. Webcredible's recent survey findings reveal what niggles them most while we list a few ways to iron out any creases in your checkout process. >>

Tuesday, May 25, 2010

Video reviews - the next generation of word-of-mouth

Product reviews are now truly ensconced in e-commerce. Consumers seek them out to aid making a purchase decision and savvy online retailers welcome them - good or bad. VideoGenie is taking online product reviews a step further and enabling consumers and brands to connect via one of the fastest growing channels around - video. >>

Tuesday, May 25, 2010

Where2GetIt finds businesses on Facebook, tells consumers

Several notable brands have signed on to be 'found' on Facebook. The new option, from Where2GetIt, allows businesses in Facebook's space to launch a simple business locator which then helps consumers find local addresses for regional or national brands. Chick-fil-A, Carhartt and Cooper Tire are three of the first brand names to sign on with the service. >>

Monday, May 24, 2010

comScore: Ecommerce up 10% in Q1

Here's one more sign that the economy, both in the US and around the world, is in recovery mode: comScore is reporting that, overall, ecommerce increased by about 10% for the quarter. According to comScore numbers the online retail spend hit $33.98 million. >>

Friday, May 21, 2010

Americans planning for more summer vacations this year

In what is likely one of the strongest indicators that the public feels the worst of the economic recession is in the past, Burst Media is reporting that nearly 30% of Americans plan to take more vacations this summer than in 2009. Nearly 45% report they'll take 'at least the same amount' of vacations this summer. >>

Thursday, May 20, 2010

Mother's Day is in the books, are you ready for a Father's Day boom?

Unlike the Christmas holidays when consumers plan months in advance for gifts, Valentine's Day, Mother's Day and the upcoming Father's Day holidays have the tendency to sneak up on consumers. The sneaking up factor is the key takeaway from CashStar's recent Mother's Day report, which found that two-thirds of consumers waited until the literal last minute to buy gifts. >>

Wednesday, May 19, 2010

yStats: Global preferred online payment methods revealed

Across the globe consumers are using a variety of payment methods to purchase online, but do you know which consumers use what, and where? >>

Wednesday, May 19, 2010

Avail Intel opens to online merchants in US

Avail Intelligence has opened its behavioral merchandising platform to etailers in the United States. The platform is the largest vendor of its kind in Europe, delivering more than one billion sales to more than 100 etailers in 25 countries. Making the platform available to US merchants could help push more conversions in the still struggling US economy. >>

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