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BizReport : Ecommerce

Ecommerce

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Sunday, November 07, 2010

Responsys: 40+% of marketers aren't using freebies

Online retailers are definitely making strides in their advertising efforts leading up to the 2010 holiday season, but according to a new report they are still leaving ad money on the table. How? By not utilizing 'free' marketing options like those offered in the social space. >>

Friday, November 05, 2010

Top 3 tips for going global

Finding local customers is increasingly important for brands, but looking a bit farther afield may be the key to continued growth. Why? Because markets outside a brand's primary residence - like expanding to Japan from America or into Australia from Germany - creates buzz around the world. And, as consumers connect with people in other countries, it makes sense for brands to make those connections as well. >>

Friday, November 05, 2010

Brainshark includes video, voice in online presentations

The days of static flow charts are over, from a presentation standpoint at least. Brainshark has revamped how online presentations look and feel by adding in video and voice capabilities. The best part? The creation end is geared toward the average business consumer, so all non-techies will feel comfortable. Why the addition of video and voice? >>

Friday, November 05, 2010

Pew: Location-based services used by very few

With all the buzz surrounding location-based services you could be forgiven for thinking that every man and his dog are doing it. However, according to new figures from the Pew Research Center, most aren't checking in. >>

Thursday, November 04, 2010

British consumers ready for mobile shopping, retailers aren't

Despite the desire of many Brits to shop via their mobile phones many of the U.K.'s retailers don't have transactional mobile shopping sites, according to new research from mobile shopping club Glamoo. >>

Thursday, November 04, 2010

Execs see correlation between display, search for holiday ads

Looking into the 2010 holiday shopping crystal ball, many brands are shooting for display, search or social and hoping to engage consumers. The truth is that crystal balls are merely glass and a measured approach is probably a brand's best option leading up to the holiday rush. Three industry execs chatting with BizReport about their expectations for the marketing end of the 2010 holiday season. >>

Wednesday, November 03, 2010

Two ecommerce releases help etailers better engage

As retailers brace for big crowds of shoppers, online marketers are looking for ways to better target consumers who are in-market for specific products. Two new releases, one from Rocket Fuel and another from TrialPay may help brands interact, engage and convert shoppers at higher rates. >>

Wednesday, November 03, 2010

Website photography needs to get real

Jakob Nielsen's latest eye-tracking survey has found images put on websites purely for decoration are largely ignored, whereas images of real people associated with the content, or images containing product information, are studied more closely. >>

Wednesday, November 03, 2010

How online training can benefit your brand

With all the talk about online conferences, online training has kind of been shuffled under the rug. The fact is that online trainings are a growth opportunity for many businesses, especially smaller brands that don't have the time or expense accounts to justify sending employees to conferences or training sessions. >>

Tuesday, November 02, 2010

Reports: Q3 ecommerce growth steady, Q4 forecast strong

Despite a fairly steady growth rate, industry experts are cautioning online retailers to be wary this holiday season. Why? Because even though consumers are spending more online, they are still leery of over-spending and are still holding on to their savings plans, most of which were set up during the recent recession. Not a bad thing at all, but with consumers still pinching pennies it makes sense for retailers to continue to watch their spending as well. >>

Tuesday, November 02, 2010

Study: Demographics spell difference in shopping actions

Men are from Mars, Women are from Venus. The book became a line and is not part of pop culture. But it also rings true. Men and women do think and act differently in many areas. And, according to a recent Art Technology Group (ATG) study, the male/female demographic difference is only the beginning when it comes to ecommerce. Their research suggests that demographic differences are great influencers on ecommerce behaviors. >>

Tuesday, November 02, 2010

Google gives marketers Christmas insights via new website

Marketers who want to keep their finger on the pulse of what consumers are searching for, what they are buying and what they plan to buy for the 2010 holiday season should check out Google's new website - ThinkHoliday. >>

Tuesday, November 02, 2010

1 in 5 U.K. firms fail to respond to online brochure requests

E-commerce is now a $160 billion per year business in the U.K., as more consumers head online to research suppliers and make purchases. But some businesses are missing out thanks to sloppy customer service. >>

Monday, November 01, 2010

Women are engaging with mobile, study says

Mobile is hot. There is no getting around the fact that both marketers and consumers continue to stream into the mobile marketplace. A new study indicates that women, especially, are open to mobile marketing messages, giving credence to a new kind of mobile message: the mobile alert. >>

Monday, November 01, 2010

Meltwater Group taps KENSHOO Local for SEM offering

A new partnership between SaaS hub Meltwater Group and KENSHOO Local should help local businesses better connect through search marketing efforts. Since the global economy took a hit in 2008, businesses have been looking in two places to find a new balance: the local marketplace and the global marketplace. This partnership will help businesses keep their local focus in tact. >>

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