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BizReport : Ecommerce


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Monday, April 02, 2012

Forecast: RTB to account for more video ad spending

Real time bidding (RTB) is becoming a growing force in display advertising, but a new forecast from Forrester and SpotXchange predicts it will soon become a force with online video as well. The forecast suggests RTB online video advertising will account for nearly 22% of all online video spending (US) by 2013. >>

Monday, April 02, 2012

Report: Social sharing pushes product discovery

Forget search engines or manufacturer websites. Today's consumers are finding out about new products in a new, old fashioned way: they're asking friends. A new report out from Sociable Labs finds that social sharing - the act of sharing product information/purchases on social networks - is pushing product discovery for shoppers. >>

Thursday, March 29, 2012

Social media is new customer service frontier

More and more consumers are turning to the likes of Facebook and forums to voice complaints and search for information, according to a new report from TNS, drastically changing the face of customer service. >>

Wednesday, March 28, 2012

Inefficient online identity verification measures costing UK retailers billions

New research conducted by Experian has found that inefficient online identity and security measures are forcing online shoppers to use slow and outdated methods of providing identity or, worse still, making them abandon their purchase completely. >>

Friday, March 23, 2012

Platform extracts customer insights for better targeting

Over the past month several studies have been released, all indicating that the wealth of data online isn't being used to its fullest potential. Either brands aren't making the data actionable or they're utilizing the data is ways that don't enhance the customer experience. >>

Thursday, March 22, 2012

Research shows Americans to travel more, book more online

Concerns about the economy still linger but, according to a Travelocity survey, vacations aren't taking a back seat. More Americans plan to get away this year than last and, as new research from shows, more travel arrangements will be made online. >>

Wednesday, March 21, 2012

Platform offers brands, consumers better ways to engage

Several studies have been released with findings that businesses are using online data to the best of their abilities. Hinting, in fact, that brands are leaving dollars on the table - so to speak - where online initiatives are concerned. Theorem is one business helping brands tap into the available differently so that actionable information is delivered. >>

Wednesday, March 21, 2012

Study: Women leading global entrepreneurial race

When it comes to launching a business, or expanding an existing business into the international marketplace, women are leading the pack. That, according to new data from Alibaba; the data shows 1.1 million US women are now doing business globally. >>

Tuesday, March 20, 2012

Study: British consumers worried about online privacy

Attention brands: If you aren't protecting the privacy and personal data of your consumer base, they'll likely leave you for a brand who offers better protection. That, according to new report out from TRUSTe, polling Great Britain's consumer base. Researchers found most (90%) worry about their online security while 88% 'avoid companies' who they feel don't protect them. >>

Tuesday, March 20, 2012

By 2016 23% of UK retail sales will take place online

By 2016, 23% of retail sales in the UK will take place online, according to a new report, "The $4.2 Trillion Opportunity: The Internet Economy in the G-20". >>

Monday, March 19, 2012

February retail sales up - again

The job and housing markets may still be struggling but sales in the retail sector continue to rise. According to the latest numbers from the National Retail Federation, retail sales in February increased by 8%. That marks 20 consecutive months of growth, find researchers. >>

Thursday, March 15, 2012

Expert: What rapid mobile expansion means for brands

Mobile is by no means new to the consumer base, but the things we can now do with mobile - surf the web, buy products, engage with social networks - helped push a huge amount of new devices into consumers' hands over the last year. From handset upgrades to tablets and ereaders, most people now have new ways to engage with content, entertainment and brands. What does that mean for the advertiser? >>

Wednesday, March 14, 2012

SMBs: How to prepare for taxes, hiring

The job climate may still be sticky in most of the United States, but among small businesses there is a growing need for employees. Especially employees who may telecommute or work remotely a few days each week or month. Along with that growth in hiring, SMBs need to be prepared for tax time - because April 15th is only a month away. >>

Wednesday, March 14, 2012

App offers preferred deals to shoppers

A new app puts consumers 'in charge' of the types of offers wanted, and then sends preferred deals direct to mobile phones. From nFluence Media, the dealBoard app first asks for consumer preferences and then aggregates offered daily deals so the shopper only sees deals relevant to them. >>

Wednesday, March 14, 2012

UK: Online shoppers spent average $5,293 online in 2011

A survey in the UK of 2,000 online shoppers reveals that Brits spent, on average, over $5,293 each online over the course of 2011. >>

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