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BizReport : Ecommerce


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Friday, October 14, 2011

3D, Mobile, Ecommerce: Changes to how you'll create campaigns

Just in time for the holiday shopping season, several advertising platforms are rolling out new products to help brands better engage. With about four weeks before the rush begins, now is the time to test which options may be best for your campaign. Below, we highlight four of the releases. >>

Thursday, October 13, 2011

Study finds leading retailers aren't tablet ready

With the release of the Kindle Fire and the new iPhone 4S a lot of buzz is being focused on mobile commerce - the ease of shopping, the potential increase in sales. But a new study from Alexander Interactive finds many leading retailers are mobile ready but not necessarily tablet ready. >>

Thursday, October 13, 2011

New [x+1] release personalizes ads

Personalization has grown through 2011 as advertisers realize the key to engaging a consumer is to offer something geared specifically to them. A new release from [x+1] may help brands capitalize on that by leveraging interactions from across the internet rather than from a specific website. >>

Wednesday, October 12, 2011

CPG brands find online ads pushing in-store purchases

New data finds Consumer Packaged Goods (CPG) advertisers may have more reason to advertise online: an increase in in-store purchasing. The report, from dunnhumbyUSA and comScore finds online display ads pushing an increase in in-store purchases by 21%. >>

Wednesday, October 12, 2011

Domino's Pizza UK: $1.5 million in online orders in one day

Just over a decade ago Domino's Pizza in the UK took $1.5 million a year in sales via online channels. Today that figure has skyrocketed with mobile accounting for a healthy slice. >>

Wednesday, October 12, 2011

Millennials looking for new ways to engage with employers

August job numbers are in and low, September numbers are expected to be more of the same, which is leading many job seekers to look outside the box in their hunt for work. Outside the box, for some, means starting a business; for others it means finding a new way to engage with potential employers. >>

Tuesday, October 11, 2011

BrightEdge release brings scale across sites, search, social

The way consumers are talking over the Internet and the sheer volume of chatter can be deafening to many brands. A new release from BrightEdge may change that by first analyzing chatter across the segments of websites, search and social marketing and then bringing scale to the areas. >>

Tuesday, October 11, 2011

Barilliance release personalizes Facebook fan pages

Social networking continues to climb as consumers find more reasons to stay within those networks. Brands are adding to the engagement factor by adding branded social/fan pages, but most of those fan pages aren't engaging users. In fact only about 1% of Facebook users visit fan pages daily. >>

Tuesday, October 11, 2011

Mobile content consumption up, new release offers digital ad options

Readership may be changing how they read - online or via tablet vs. actual paper - but that isn't stopping advertisers from pushing ad dollars into the print marketplace. A new release from Issuu, called Adpages, may help those brands trying to reach print readers. >>

Monday, October 10, 2011

'Digital Omnivores' consume digital content via several touchpoints

Remember when it was super cool just to be able to listen to music while on the go, Walkman clipped on the waistband, earphones plugged in? Consumers want so much more while on the go in today's hectic, digital societies and, as comScore's latest figures show, they're getting it. >>

Monday, October 10, 2011

Why virtual events need more than content

Business budgets continue to tighten, but thanks to virtual events many businesses find they are able to stay abreast of trends without traveling to conference locations. Attendance at these events is booming, as is lead generation and product sales. One expert offers his advice on these events. >>

Monday, October 10, 2011

Coupons boost positive feelings toward brands, finds study

Do coupons motivate consumers to make a purchase decision? Very much so, according to new research conducted by Forrester Consulting on behalf of WhaleShark Media, and active coupon users are more open to trying new brands, too. >>

Friday, October 07, 2011

How one entrepreneur is using ecommerce to succeed

Go outside on a sunny day and you'll likely grab for sunglasses as soon as the light hits. For one vacationer, finding sunglasses which fit correctly was tough, so he created his own store. And now the Internet is pushing 185% growth in his company (year over year). Here's how he is doing it. >>

Friday, October 07, 2011

NRF forecasts YoY fall in holiday season retail sales

The National Retail Federation has released its retail sales forecast for the coming holiday season. It shows that while growth won't hit the heady heights of last year it will exceed the 10 year average. >>

Wednesday, October 05, 2011

E-commerce sales stunt seasonal in-store staff hiring

Retailers are cutting back on in-store staffing levels this year in a bid to trim the fat in the lead up to a busy online holiday season, according to figures released by the Hay Group. >>

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