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BizReport : Ecommerce


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Thursday, December 03, 2009

Where the boys are: Where marketers can find the male demographic

Women may hold the pursestrings when it comes to day to day purchases, but more and more men are taking over two shopping areas: tech gadgets and automobiles. The question many marketers have is where these men can be found and how they can be engaged. A recent Scarborough Sports Marketing study sheds light on where some of these boys are - and what they are doing online. >>

Wednesday, December 02, 2009

Cyber Monday sees more traffic, more conversions

With both Black Friday and Cyber Monday in the past, the holiday shopping season is officially here. And, surprisingly, it is looking brighter than many analysts believed as summer turned to autumn. According to reports from both Hitwise and comScore consumers spent more on both Black Friday and Cyber Monday 2009 than was spent in 2008. >>

Wednesday, December 02, 2009

Lazy marketers not linking tailored landing pages to ads

When consumers click on your ads, where do you take them? Do you direct them to your website's homepage or do you send them to tailored landing pages. A recent study suggests many marketers aren't linking ads to landing pages that will boost conversion. >>

Wednesday, December 02, 2009

Platform offers payment alternatives as well as virtual goods

Marketers who want to take advantage of the growing interest in virtual currency and goods as well as have a payment processing option may want to look into newcomer gWallet. The monetization platform gives brands and marketers the ability to give consumers alternative payment options as well as a virtual goods/currency platform. >>

Tuesday, December 01, 2009

Online retailers - is your postal service really delivering?

A Which? survey in the U.K. has found many consumers aren't happy with the manner in which goods they have purchased online are delivered or, indeed, the state in which some packages arrive. How in control of delivery are you? >>

Tuesday, December 01, 2009

Internet Marketing 101: Why light leads are better than simple clicks

In the online marketing world it is all about the lead, but because so many marketers are concentrating on clicks, leads sometimes fall by the wayside. Why is this? Because clicks are relatively easy to measure, leads and engagement levels are harder to determine, but can be much more lucrative to the savvy marketer. >>

Tuesday, December 01, 2009

Internet Marketing 101: How to improve digital campaigns

When it comes to advertising, most marketers are thinking about converting shoppers, not adding value - or entertainment - to the online consumer's experience. Evolution Bureau takes a different approach to online advertising by allowing marketers to create digital campaigns that engage, entertainment and entice consumers to share their experience. >>

Monday, November 30, 2009

Entertainment, food most interesting coupon offers

When it comes to a deal coupons are one of the most-searched for options. Over the past two years online coupon use has skyrocketed and the use of offline coupons has increased as well. Still, there are coupon offers that are sure to be swiped up by consumers and offers which won't fare as well. >>

Monday, November 30, 2009

Black Friday recap: Both spending, traffic up over 2008

Despite bad weather in some areas and a still-struggling economy everywhere, shoppers were ready to spend on Black Friday. Most metrics sites agree that online shopping traffic was up over 2008, even if the spend didn't top 2009's spend for the single busiest shopping day of the year. >>

Thursday, November 26, 2009

Consumers ready for Black Friday early

The majority of consumers may still be pinching pennies this holiday season, but that does not mean ecommerce hubs, brand marketers and etailers will see dismal revenue results. Pinching pennies, it turns out, means consumers are simply hunting for the best deals - and they are hunting early this year. According to a new report from Nielsen Online, American holiday shoppers began checking out Black Friday sales websites earlier than ever, with visits to Black Friday sites increasing traffic by 87% from the week of November 8 through the week of November 15. >>

Wednesday, November 25, 2009

Compete: Online shoppers have deeper pockets than offline shoppers

Good news for online retailers - it seems that online shoppers have deeper pockets than their offline counterparts, according to the results of a new study from Compete. >>

Wednesday, November 25, 2009

Google takes coupons mobile

This week Google announced they are enabling small businesses and other retailers that use their Local Business Center to take their coupons mobile. >>

Wednesday, November 25, 2009

Platform allows marketers to survey consumers from ads

When you see that a consumer has engaged with an ad but then not continued to the website or purchasing page, do you wonder why? A new platform from Dynamic Logic could help marketers answer that question by polling consumers from the ad itself. By knowing why consumers did or did not click, marketers can better determine how to correct campaigns and increase overall ROI. >>

Tuesday, November 24, 2009

[x+1] to release Media+1 in December

Add another platform to the list of platforms marketers need to consider for that next ad campaign. [x+1] is set to release the new platform, Media+1, in December; the platform combines analytics and targeting information to give online marketers the ability to design a customer audience segment. >>

Tuesday, November 24, 2009

Constant Contact: Small businesses using more Internet marketing tools

The fifth annual Small Business Holiday Outlook Survey conducted by Constant Contact found that more small businesses are optimistic about this year's holiday sales than last, and more are weaving online strategies into their marketing mix. >>

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