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BizReport : Ecommerce

Ecommerce

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Tuesday, September 15, 2009

The NPD Group: Gamers value word of mouth above flashy ads

The testimony of a friend or fellow gamer is a more effective driver of game sales than flashy magazine ads or discount coupons, according to a new survey from industry tracker The NPD Group. >>

Friday, September 11, 2009

Report: Consumers becoming optimistic about holidays

The holiday spending forecasts are coming in fast and furious now that schools are back in session. While some report another fall in spending, at least one report finds consumers are more optimistic - and therefore may spend more - this holiday season. However, even this forecast isn't filled with joy. >>

Friday, September 11, 2009

Five ways to build more loyalty

Whether you run a loyalty/rewards program or not, chances are you want consumers to be loyal to your business. Building loyalty, just like building a customer base, can be a hard thing, made even harder as more businesses move into the online realm. How can you build better customer loyalty? >>

Thursday, September 10, 2009

Caring consumers want to share via retail communities

Social networking combined with online shopping is a match made in heaven. Why? Because caring, sharing consumers want to help others make smarter buying decisions while mixing with others "like them" to research their own purchases, according to new findings from the e-tailing group. >>

Thursday, September 10, 2009

Better content could equal better conversions

When it comes to conversion rates, a new report indicates that planting better content could reap better conversion rewards. According to the 2009 Omniture Online Conversion Benchmark Study mining the data - previous engagement, purchase history and purchase intent - could make the difference by allowing marketers to create more personalized content. >>

Thursday, September 10, 2009

Merchant Circle adds consumer connection to network

When it comes to marketing, local is sometimes the hardest sell. Marketers know they need to find local consumers to visit their store - online or offline - but finding those consumers can be hard. Consumers are turning off traditional radio, getting news from aggregator services and TiVoing through commercials on television. Enter a new 'neighborhood' connection from MerchantCircle. >>

Wednesday, September 09, 2009

Increase loyalty, value with on-site price comparison tools

Consumers spend a lot of their online time researching purchases. Much of their research is done on dedicated price comparison websites. Online retailers could increase loyalty and sales by encouraging consumers to conduct price comparison research within the confines of their own online stores. >>

Wednesday, September 09, 2009

Online shoppers want ship-to-store option

So, you have a bricks and mortar store, an e-commerce website and even a mail-order catalog - you're truly a multi-channel retailer. But what if your customers want to mix it up a little and buy online but collect from a store? >>

Wednesday, September 09, 2009

Invalid discount codes, coupons frustrate online shoppers

The folks over at Coupon Craze ensure they provide the most reliable and up-to-date database of coupons possible to keep consumer frustration and complaints to a minimum. However, their recent research into the use of coupons online found that many other online coupon providers and e-commerce concerns aren't so meticulous. >>

Tuesday, September 08, 2009

Silver surfers seek out discounts, vouchers online

As silver surfers become more comfortable with the Internet and computers they are spending more time and money online, according to a new study from UK-based marketing consultancy Millennium. But saving money while shopping online is also a priority. >>

Tuesday, September 08, 2009

Report: Holiday spend could be dull in '09

If you're tired of the doom-and-gloom reports about the global economy there is good news. Many news organizations are reporting that the recession is nearly over. The bad news? Consumers aren't paying attention and continue to save rather than spend. According to a new Harris Interactive poll, on behalf of ING Direct, 34% of consumers plan to spend less this holiday season than they did in 2008. >>

Monday, September 07, 2009

eBillme enables e-commerce using cash

In the U.S. alone, there are around 72 million people who aren't able to make online purchases. Now, thanks to a new payment service from eBillme, those millions can now log on and start shopping - with cash. >>

Friday, September 04, 2009

Survey: Many expect user reviews, few submit them

New research in the U.K. has revealed that while many travelers rely on reviews found on independent websites and travel companies websites, few share their own thoughts. >>

Friday, September 04, 2009

Internet Marketing 101: Why you should think ahead for ecommerce results

Although online shopping has been around nearly as long as the Internet, it has only begun gaining real traction over the past three to four years. But, already it is changing the way consumers shop, which is why marketers must think ahead when planning an ecommerce strategy. >>

Thursday, September 03, 2009

Report: Poor service frustrating European online shoppers

Across Europe, dissatisfied online shoppers are holding on tight to their Euros as their shopping experiences prove frustrating. >>

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