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BizReport : Ecommerce

Ecommerce

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Friday, October 30, 2009

Komli, Artivision partner to provide video content

Advertisers in India will benefit by a new partnership between digital ad-tech company Komli and video ad consultants Artivision. The partnership will help these marketers create and monetize online video content, a hotbed of activity with Indian consumers. Komli will deliver NEO@Ogilvy ad campaigns to all types of video content using Artivision technology. >>

Thursday, October 29, 2009

Amazon simplifies the checkout process

Keeping the checkout process quick and easy to use is key to lowering shopping cart abandonment and increasing sales. It's not surprising, then, to see a big online player take the simplification of online purchasing to another level. >>

Wednesday, October 28, 2009

ClickTale, Contactology drill down email analytics

Email marketers looking for more in-depth analysis of consumer list members may get exactly that from a new partnership between ClickTale and Contactology. The partnership gives email marketers the ability to see how consumers are interacting with the message and website landing pages, giving them a better glimpse of what is - and what isn't - working in email campaigns. >>

Wednesday, October 28, 2009

Cross-border online shopping in EU severely restricted

European online shoppers remain largely restricted to shopping within their own country's borders, according to the results of a new study commissioned by the European Union, stifling cross-border trade and consumer choice. >>

Tuesday, October 27, 2009

Internet Marketing 101: The Keys To Better Rich Video

When it comes to rich media, we all want it. But when it comes to the consumer, many times the message is getting lost in the delivery. Either they don't understand the message in rich media/video ads or they are simply not paying attention until the content they want comes on-screen. The solution? Create more engaging ads for the rich media space, but it isn't a simple solution for many. >>

Tuesday, October 27, 2009

Gen Y search online for offline brands

Some interesting insights into the shopping research behavior of Gen Y consumers have been unearthed by Hitwise Asia Pacific. >>

Tuesday, October 27, 2009

RevenueWire platform gives marketers, affiliates more insight

When it comes to affiliate marketing, there could be more pain and misunderstanding than high profits and conversions - causing many companies to shut down affiliate marketing platforms and affiliate marketers to skip from one opportunity to another very quickly. Enter the RevenueWire platform which allows both affiliates and marketers to track sales, place consumers in a plush virtual shopping cart and easily process payments. >>

Monday, October 26, 2009

Are you doing enough to promote the customer experience?

Over the past year ,as brands large and small have fought for every consumer purchase, a lot has been said about the customer experience. Study A insists that creating an online customer experience will increase sales. Study B cites information showing social marketing techniques are the key to an improved bottom line. Study C insists that all a brand needs is a cheap productThe truth is, all of these methods can help but the true key to increasing sales is through a better experience but it must start at the top - and that means brand executives, not consumers. >>

Friday, October 23, 2009

comScore: Hong Kong consumers online with Yahoo

For the first time, comScore researchers have been able to delve into the online lives of Hong Kong consumers, and have found some interesting results. According to a recent study, Hong Kong consumers prefer Yahoo sites and spend a plethora of time instant messaging. In fact, 16% of consumers online time is spent with IM platforms. >>

Friday, October 23, 2009

Online retailers prime shipping promotions and social for holiday season

A new survey conducted by BIGresearch for Shop.org found that online retailers will be revamping websites, focusing on social and offering free shipping, in some form, this holiday season and, for a third, this activity will start earlier this year than last. >>

Friday, October 23, 2009

Tribal Fusion launches site 'skins with ads

Will the additions to rich media never cease? A new launch from Tribal Fusion is putting ads in site skins, making the ads more impactful and possibly deepening the engagement of users on-site. The skins are being used on publisher sites to add to the rich media already offered. >>

Friday, October 23, 2009

Have you met the omni-channel shoppers?

There's a new breed of shopper emerging that are empowered, informed and connected. They require marketers to embrace multiple channels and delve deep into the buying psyche of consumers. They are on the move and they spend more than most - they are the omni-channel shoppers. >>

Thursday, October 22, 2009

Consumers want gift cards for practical, not frivolous, items

Gift cards will continue to be popular with consumers this year, according to new research from Archstone Consulting, but card values will be smaller and their use more practical. >>

Thursday, October 22, 2009

LogicLab platform matches media buyers, advertisers

Merkle's LogicLab has rolled out a platform which matches media buyers with advertisers to optimize ad campaigns. The platform compares information from the media companies to consumer data to match the right ads and advertisers with the right content, potentially enhancing campaign ROI in the process. >>

Wednesday, October 21, 2009

Major British high street retailers up the ante online

British high-street retailers have upped the ante when it comes to improving the usability of their websites, but WHSmith remains the top ranked website for the second year running. >>

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