BizReport : Ecommerce

Ecommerce

Thursday, August 09, 2007

Wal-Mart gets social with back-to-school college students

Wal-Mart embraces social marketing by setting up a Facebook group aimed at marketing dorm room products to college students returning to school. >>

Wednesday, August 08, 2007

Prepare websites for 'light shoppers' this Christmas

A British e-commerce consultancy is urging e-tailers to optimise their websites in readiness for the up-coming Christmas shopping season. >>

Monday, August 06, 2007

Silver surfers are savvy online shoppers

Across Europe, more and more silver surfers are logging on and exploring the Internet, according to recently released research from the European Interactive Advertising Association. >>

Monday, August 06, 2007

Use of newsletter subscription incentives decreases

Very few marketers continue to offer incentives to consumers to sign up for newsletters, according to the findings from a new study produced by the Email Experience Council. >>

Friday, August 03, 2007

Third of top electronic retailer websites underperforming

Website performance measuring company, Keynote Systems Inc., has released the findings of a new survey that shows which electronic retailer websites provide the best overall online experience. >>

Thursday, August 02, 2007

Amazon to enter web payment service arena?

Could it be that another web payment service is about to be launched joining similar services such as Google Checkout, PayPal and Bill Me Later? >>

Thursday, August 02, 2007

Peer reviews are most important for online shoppers

A recent study from BazaarVoice and Vizu Corporation indicates that allowing space for peer reviews is more important than ever for online shopping hubs. In a survey, 75% of consumers said peer reviews are more important to them than expert reviews. >>

Wednesday, August 01, 2007

U.S. online retail sales may break $200 billion barrier

After a modest start to the year, U.S. online consumer spending is back on the increase. The second quarter of 2007 has seen overall online consumer spending exceed $47 billion, an increase of 23 percent on the same quarter last year. >>

Friday, July 20, 2007

Walmart.com launches product review feature

After the discovery that their most-requested online feature was the ability to review and rate products, Walmart.com has given its customers what they want and updated the online store's capabilities. >>

Friday, July 20, 2007

E-tailers hope better technology will raise profits

Tech marketers can look for increased product awareness and spending from online retailers, catalog companies and web stores in the coming months. According to a new survey from Internet Retailer, e-merchants will increase their technology buys to better serve customers. >>

Wednesday, July 18, 2007

AdWords advertisers given access to 225 offline newspapers

After a successful limited test, Google is throwing open the Print Ads gate to a new universe of publishers for its AdWords advertisers. >>

Sunday, July 15, 2007

Businesses abandon Second Life presence

Businesses that were once early adopters of marketing in Second Life are now among the first to leave, according to a recent article in The LA Times. >>

Sunday, July 15, 2007

New type of banner ad launched

A banner ad for online impulse buyers is the latest offering from London-based interactive communications agency, Fhlame. Will consumers embrace this new shopping-channel or will security fears get in the way? >>

Thursday, July 12, 2007

Travel planners outnumber bookers online

Consumers researching travel plans are outnumbering those that book travel online, says a new report from The Conference Board and TNS. >>

Wednesday, July 11, 2007

Online businesses need to mind their language

Despite the Internet breaking down barriers between markets a recent study finds that European companies do more business outside of their native countries than their American counterparts. >>