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BizReport : Ecommerce


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Thursday, August 23, 2012

Ad spending up, how one deal site is engaging

New data out from Nielsen indicates the global ad spend continues to increase, with advertisers spending just over 12% more (Q1 2012) than last year across the board. Ads for television, newspapers, online, outdoor and other segments all saw increased spending. >>

Thursday, August 23, 2012

IAB UK: Mobile-optimized websites increase dwell time

Research released this week by the Internet Advertising Bureau reveals that mobile-optimized website significantly increase consumer engagement with dwell times up. >>

Wednesday, August 22, 2012

Study: Optimized images increase hotel ad click-thrus

A new study out from Intent Media indicates optimizing images may help online ad click-thru rates. Intent Media studied ads for major hotel brands; their research shows optimizing images increased click-thrus in some cases by up to 100%. Correlations could be made to other ad categories. >>

Monday, August 20, 2012

UK: Rainy July boosts online sales

July retail figures from both the British Retail Consortium and the Office for National Statistics reveal strong year-on-year growth in online sales in the UK. >>

Monday, August 20, 2012

Top 3 tips for integrating mobile POS

As more shoppers go online to find deals, retailers are looking for more ways to use online effectiveness - shorter lines, no waiting, coupon options - to engage shoppers once they are through physical store doors. One way is in using the online space in-store - checking out via tablet, online POS systems to manage inventory and faster check-out methods. >>

Monday, August 20, 2012

1 in 4 to shop tablets for back to school

As lines in department and discount stores lengthen we may see more than paper, pens and lunch boxes in carts. A new report from TechBargains indicates more shoppers will be looking for tech gear this year for back to school. Just over one-third of back to school shoppers say they'll spend more on tech gear and accessories in 2012 than in 2011. >>

Friday, August 17, 2012

Coupon options may change how people redeem coupons, rewards

A new release from VerticalResponse may change the way businesses create coupons and how those coupons are then shared between consumers. And a new app in the marketplace is set up to make it simpler to schools to earn rewards. Read on for the details. >>

Friday, August 17, 2012

Study: We're creatures of habit, even with options

There may be different restaurants and stores on every corner, but a new study shows we humans are creatures of habit. Even with multiple choices. JiWire has unveiled the Location Graph which correlates behaviors with location to create an anonymous profile of a user which can be then be used to target ads more efficiently. >>

Friday, August 17, 2012

Poll: Parents some of most engaged mobiles

When it comes to mobile devices, busier people may be the most engaged. According to a new poll from Harris Interactive and Placecast, parents are some of the most active mobile users. This is fitting since parents can be found running from school to sports practices to doctors, appointments, grocery stores and work on a daily basis. Mobile networks allow those consumers to check email, get coupons, shop and stay up to date. >>

Wednesday, August 15, 2012

Surveys: SMBs seeing growth, some still frustrated

Small businesses are optimistic looking to the future, but that optimism is cautious. According to new surveys over half of small businesses believe 2012 will hold more profits than 2011 - but the upcoming election weighs heavily on some. >>

Monday, August 13, 2012

Report: Ecommerce tops $43b in Q2 2012

Online and offline commerce may not be burning up the old charts - yet - in 2012, but steady growth is being seen in the online realm. The latest numbers from comScore find ecommerce totals reached $43.2 billion in Q2 2012, a 15% increase Year over Year. >>

Friday, August 10, 2012

9 of 10 school shoppers will buy online

Crowds at the local malls may not be as heavy over the next six or so weeks as usual. In the US, August means back to school shopping, crowded malls and an inability to find red and black pens because they are being horded in households across the States. According to new data from TechBargains, though, the crowds may be missing from malls and shopping centers this August. >>

Wednesday, August 08, 2012

BlueKai, Korrelate data shows how online data predictive of offline purchases

Over the past year a new trend has emerged - that of using online data to predict offline purchases. A new report out from BlueKai and Korrelate underscores just how important this type of data can be. >>

Wednesday, August 08, 2012

How retailers can convert showroomers

The question is rampant amongst brick-and-mortar retailers: how do we combat showrooming? The simple answer, according to two experts, is not to stop showrooming but to change the way the retailer reacts to showroomers. In other words, its about figuring out what the showrooming shopper wants and offering a solution. >>

Tuesday, August 07, 2012

The benefits of showrooming

A lot has been said, negatively, about showrooming of late. First and foremost that it takes in-market consumers away from retailers and pushing them into another store. But some experts disagree, saying showrooming can benefit brands who are aware of the trend - and are willing to go a little farther for their customers. >>

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