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BizReport : Ecommerce


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Monday, November 04, 2013

Survey: Online for research, stores for buying

Exactly how are your ads faring in the online space? In some cases better than advertisers may believe. But, the big takeaway from new data out from ChoiceStream is how consumers are engaging with retailers, products and ads online and offline. >>

Monday, November 04, 2013

Top 3 tips to enhance cross-channel campaigns

With the multitude of ways consumers can engaged with content, brands and products it should be simple for brands to make that connection. But, despite the different ways consumers can log on and various places they can find product information or relevant content it is becoming harder to ensure brand messages are reaching those consumers and that the message received is truly the message the brand wanted to send. >>

Friday, November 01, 2013

Discover: Look for spending increases over the holiday season

Quite of bit of cash will change hands over the upcoming 2013 holiday season, according to new data out from Discover. Their 2013 Holiday Shopping Survey indicates that not only with shoppers spend more over the holiday season, but many will change how - and where - they spend holiday money. >>

Friday, November 01, 2013

Customer experience the focus of ForeSee platform

Following up on the trend of customer experience, ForeSee has launched a platform set up to help brands ensure a quality customer experience across channels. Called cx360, the platform includes executive portals, advanced analytics and insights geared to helping advertisers better understand how consumers are engaging across the online space. >>

Thursday, October 31, 2013

Poll: Most Americans dread holiday crowds

The holidays are coming and some experts believe there will be a lag in in-store shopping as people choose to shop online. However, new data shows most Americans still plan to shop in-store and supplement those trips with online or mobile shopping. Here's how retailers can make the holidays work for them. >>

Thursday, October 31, 2013

A verification solution and a cloud option launch

This week two new solutions are launching, giving online businesses more options - either for their own safety and connectivity or to give consumers another way to engage with their brand message. Here's how: >>

Wednesday, October 30, 2013

The deals that will encourage shoppers over the holidays

What makes a holiday shopper tick? New data out from Wanderful Media sheds light on how Black Friday shoppers are engaging with brands and products throughout the day. According to their new report there are two kinds of Black Friday shoppers and they're looking for different things. >>

Tuesday, October 29, 2013

Survey: Dentist visits more acceptable than customer service calls

Customer service can make or break a business. That is the big takeaway from a new study out from CorvisaCloud. According to the study about one-third of consumers who have a positive customer service experience will 'give positive feedback' (31%) or 'continue shopping with' (29%) with the brand. But, when customer service goes bad, it really goes bad. >>

Tuesday, October 29, 2013

Will shorter holiday season harm small businesses?

Thanksgiving falls late in the US this year, and that means a shorter holiday shopping period. While some experts believe more shoppers will begin buying gifts as soon as Halloween is over, Black Friday (November 29) is still the big kick-off to holiday promotions. Small businesses (SMBs) are taking note and some are making changes to how they'll run holiday promotions. >>

Monday, October 28, 2013

Top 3 tips to increase customer service over the holiday

Several recent studies have underlined the fact that customer service is increasingly important to shoppers. Whether it's through fast answers via social media, service in-store or even via phone, a bad experience is more likely than ever to send shoppers in another direction. Here are some expert tips for increasing customer satisfaction over the 2013 holidays. >>

Monday, October 28, 2013

Which US states are bouncing back fastest?

Since the 2008 recession, many small businesses have closed their doors permanently, but over the past two years more SMBs are opening their doors, expanding their operations base and putting in a strong effort to grow their brand. >>

Friday, October 25, 2013

Holiday Hint: Look for more buyers on more channels

Multi-channel will be big this holiday season. That's the takeaway from new data out from BIA/Kelsey and Ipsos. According to their findings more shoppers are looking to more channels to find the right products and the best offers. >>

Friday, October 25, 2013

Top 3 tips to improve loyalty program participation

Loyalty programs are offering more relevance in their promotional strategies, aligning the value of their offers to the value of the customer. These more targeted, invitation-only promotions reward loyalty at the individual member level. But still, there is a lag between member sign-up and active participation. >>

Friday, October 25, 2013

Report: Revenues stalling because shoppers switch

It is no secret that shoppers switch brands practically at will. From cell phone plans to favorite jeans, there are so many choices that it is hard for any brand to cultivate long-term, loyal buyers. From customer service issues to shiny new products, new data out from Accenture shows how hard it can be for a brand to find a committed buyer. >>

Wednesday, October 23, 2013

Programmatic reshaping online ad space

Real Time, or programmatic, ad buying is changing how businesses engage with advertising online. That is the takeaway from new data out from Index, a Casale Media division. According to their data 'event' and 'seasonal' ad activities are pushing programmatic ad buying higher and higher . >>

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