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BizReport : Ecommerce

Ecommerce

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Monday, September 16, 2013

Solutions offer increased relevance for web visitors

New releases in the online ad space may set up businesses to better engage with consumers while at the same time helping them keep an eye on the budgetary bottom line. >>

Monday, September 16, 2013

Millennials mix up traditional and digital saving techniques

New research reveals that Millennials aren't so different from other consumers when it comes to saving money with coupons and deals. In fact, they rely a lot more on print devices than many marketers might think. >>

Friday, September 13, 2013

Top 3 tips for a strong PLA campaign

Google's Product Listing Ads (PLAs) are fast becoming a feature among many retailer's budgets. But there is a science to the PLA that some may miss. Our expert weighs in on how retailers can do more with so-called 'simple' product listings. >>

Friday, September 13, 2013

Survey: Millennials sharing the wealth through coupons

Turns out it isn't just busy moms and thrifty grandmothers clipping coupons out of the local newspaper every Sunday. A new survey from RedPlum indicated Millennials are coupon omnivores - grabbing discounts from the mail, from circulars and online, too. >>

Friday, September 13, 2013

'Visual generation' demands more visual technology for shopping experience

The 18-34 demographic are part of a new and growing generation driven by imagery. According to research conducted by web data firm WeSEE, 40% of consumers age 35 and under have used a mobile device to take a photograph of a product in-store that they want to purchase when they get home. >>

Thursday, September 12, 2013

Adobe upgrades Target, adds Campaign tools

Several changes to the Adobe Marketing Cloud this week - including upgrades to the Adobe Target solution and the addition of Neolane platform, which has become Adobe Campaign. The Adobe Campaign platform, formerly Neolane, is a cross channel campaign management tool set up to help brands better integrate offers, messaging and customer contacts across platforms. >>

Thursday, September 12, 2013

Are product listings a good investment?

Over the past year we've seen more retailers - both major brands and small mom-and-pops - invest ad dollars in product listing ads. Similar to sponsored search, the ads are said to help retailers better engage in-market shoppers. But, do they? >>

Thursday, September 12, 2013

Report: Ad viewability up, fraud levels down

News is mixed for the first half of 2013 from an advertising, but is perhaps skewing slightly toward the positive. According to new data out from the Integral Ad Science Q1-Q2 2013 Semiannual Review consumers are seeing ads more easily while fraud has taken a little slide. >>

Wednesday, September 11, 2013

Online SMBs show 'strong' performance finds report

Big retail brands might make more headlines for their online performance, but new data out from Volusion shows that small businesses are holding their own - and growing - in the online retail space. Across the Volusion platform (January - June 2013) more than 11 transactions were finalized totaling $1.59 billion dollars. >>

Wednesday, September 11, 2013

ClickTale tapped for website optimization

In a world where more businesses are going online every day, it becomes harder and harder for new businesses to carve out an online presence. In-page web analysis hub ClickTale offers brands an assist by optimizing web pages. >>

Monday, September 09, 2013

Report: Women, Boomers leading the freelance charge

The Internet isn't only letting families and friends stay better connected. It is now pushing deeper employer/employee relationships - in the form of freelance/independent work. According to new data out from MBO Partners, the number of people freelancing or working independently is up 5% over the past year, with women and Boomers leading the freelance way. >>

Monday, September 09, 2013

Tablets to account for over 62% of overall 2013 U.S. mcommerce sales

Mobile devices are playing an increasing role in commerce, being both a means to make purchases and, just as importantly, a tool for research. >>

Friday, September 06, 2013

Why brands need transactional messages this year

Hey, Brands, are you ready for the 2013 holiday shopping season? One expert suggests that if systems aren't in place for transactional messaging, brands will not succeed. Here's why: >>

Thursday, September 05, 2013

Marketo, Demandbase announce integration

A new integration in the online space will offer businesses a better way to personalize online experiences. Demandbase will integrate their targeting and personalization offerings within the Marketo system, giving Marketo clients additional advertising options. >>

Thursday, September 05, 2013

94% of businesses find digital experience replay tool effective

Today, customer satisfaction and online experience are the "lifeblood of businesses". Yet nearly three-quarters (73%) do not know the reasons why visitors to their website leave without converting, according to a new whitepaper from IBM Tealeaf. >>

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