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BizReport : Ecommerce


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Tuesday, December 08, 2009

BlueKai launch offers shopping profiles

A new offering from data exchange BlueKai will give advertisers access to shopper profiles. This is the first analytics offers from the exchange and will allow marketers to determine how to engage consumers based on shopping patterns and audience surveys. >>

Monday, December 07, 2009

InXpo, Storia Works partner for virtual events platform

Marketers and brands in the Asia-Pacific region have a new place to begin a product launch, seminar or employee training event. Virtual events provider InXpo and virtual events producer Storia Works have partnered on a platform which will help brand marketers connect to and educate the consumer base on product launches, customer service and employee training. >>

Monday, December 07, 2009

Holiday spend continues to be strong

With just under three weeks until the fat man slides down chimneys around the world, holiday shoppers continue hurrying to beat Santa to the punch. According to the latest numbers from metrics firm comScore the total holiday spend is up about 4% year over year, with shoppers spending just over $15.2 billion so far. >>

Friday, December 04, 2009

How social networks may improve the holiday spend

It is no secret that social networks are very quickly changing how consumers interact with both online content and other online consumers. Friendships are being made or rekindled and families are finding new ways to stay in touch. Businesses have also caught on and many brands are now in the social space to engage with consumers. According to a new Experian/Hitwise report the social space may have a larger impact on the 2009 holiday season that originally thought. >>

Thursday, December 03, 2009

Survey: Online consumers not given enough delivery options

People are demanding more and more choice from online retailers - from products to how they receive communications to customer service. Delivery options are no exception, as a new survey from multichannel logistics experts iForce discovered, but online retailers aren't yet hitting the mark. >>

Thursday, December 03, 2009

Pivotal Veracity: Email deliverability rates plummet on Cyber Monday

As global web traffic to online stores rose to almost 8 million visitors per minute during the shopping madness that occurred this Cyber Monday, email delivery rates plummeted, according to data released by email delivery specialists, Pivotal Veracity. >>

Thursday, December 03, 2009

Offerpal launches gaming rewards platform

A new platform and program for virtual goods and currency is just the latest blip on the virtual advertising screen. But, it is also a sign that virtual goods/currency is still growing and still a place where marketers can increase their brand awareness and campaign ROI. Called Offerpal Shopping, the platform is the latest addition to the Offerpal Media stable and gives rewards to gamers by allowing them to earn virtual currency as they shop online. >>

Thursday, December 03, 2009

Where the boys are: Where marketers can find the male demographic

Women may hold the pursestrings when it comes to day to day purchases, but more and more men are taking over two shopping areas: tech gadgets and automobiles. The question many marketers have is where these men can be found and how they can be engaged. A recent Scarborough Sports Marketing study sheds light on where some of these boys are - and what they are doing online. >>

Wednesday, December 02, 2009

Cyber Monday sees more traffic, more conversions

With both Black Friday and Cyber Monday in the past, the holiday shopping season is officially here. And, surprisingly, it is looking brighter than many analysts believed as summer turned to autumn. According to reports from both Hitwise and comScore consumers spent more on both Black Friday and Cyber Monday 2009 than was spent in 2008. >>

Wednesday, December 02, 2009

Lazy marketers not linking tailored landing pages to ads

When consumers click on your ads, where do you take them? Do you direct them to your website's homepage or do you send them to tailored landing pages. A recent study suggests many marketers aren't linking ads to landing pages that will boost conversion. >>

Wednesday, December 02, 2009

Platform offers payment alternatives as well as virtual goods

Marketers who want to take advantage of the growing interest in virtual currency and goods as well as have a payment processing option may want to look into newcomer gWallet. The monetization platform gives brands and marketers the ability to give consumers alternative payment options as well as a virtual goods/currency platform. >>

Tuesday, December 01, 2009

Online retailers - is your postal service really delivering?

A Which? survey in the U.K. has found many consumers aren't happy with the manner in which goods they have purchased online are delivered or, indeed, the state in which some packages arrive. How in control of delivery are you? >>

Tuesday, December 01, 2009

Internet Marketing 101: Why light leads are better than simple clicks

In the online marketing world it is all about the lead, but because so many marketers are concentrating on clicks, leads sometimes fall by the wayside. Why is this? Because clicks are relatively easy to measure, leads and engagement levels are harder to determine, but can be much more lucrative to the savvy marketer. >>

Tuesday, December 01, 2009

Internet Marketing 101: How to improve digital campaigns

When it comes to advertising, most marketers are thinking about converting shoppers, not adding value - or entertainment - to the online consumer's experience. Evolution Bureau takes a different approach to online advertising by allowing marketers to create digital campaigns that engage, entertainment and entice consumers to share their experience. >>

Monday, November 30, 2009

Entertainment, food most interesting coupon offers

When it comes to a deal coupons are one of the most-searched for options. Over the past two years online coupon use has skyrocketed and the use of offline coupons has increased as well. Still, there are coupon offers that are sure to be swiped up by consumers and offers which won't fare as well. >>

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