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BizReport : Ecommerce

Ecommerce

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Wednesday, January 19, 2011

AlertSite: Williams-Sonoma ranks top for online retail experience

No-one's perfect - but Williams-Sonoma's website came close by providing the best overall online experience during the festive period, according to web performance management first AlertSite. >>

Tuesday, January 18, 2011

eXelate to streamline data purchasing

Since the FTC's decision to look into data collection methods, a lot of talk has been bandied about regarding the 'right' ways to collect data. For many publishers and advertisers, 'right' simple means transparent, which is what a new release from eXelate offers. This week, eXelate launches their Premier Media Partnership option, said to streamline and make transparent data purchasing. >>

Tuesday, January 18, 2011

AmEx predicts spending up, saving down in 2011

A few interesting investments are on the minds of many consumers this January, chief among them? Investing in themselves. According to the latest information from the American Express Spending & Saving Tracker, Americans are likely to increase savings while at the same time spending a little bit more on personal interests. >>

Tuesday, January 18, 2011

Travelocity makes website accessible to blind

The Internet opens up the world to many people with disabilities, but it still has its barriers, particularly for those with visual disabilities. The National Federation of the Blind has recently inked a deal with a major online travel agency to ensure visually impaired users have the same access to information as others. >>

Monday, January 17, 2011

Red Aril release puts websites in charge of audience data

A new release from Red Aril will place website owners in control of the audience data from their site, which may allay consumers' fears about what is done with data once it is collected. The release can be quickly deployed and automated so that audiences can be segmented quickly. Consumer data and adveristing targeting methods have been front-page news for months now, especially since the FTC announced plans to look into how data is collected, used and distributed. >>

Monday, January 17, 2011

Two-thirds of Brits experienced online shopping problems at Christmas

The big freeze drove many Brits online to purchase Christmas gifts, but many were disappointed when those gifts failed to arrive on time or were not the items they were expecting, found research firm Intersperience. >>

Friday, January 14, 2011

5 questions with SlideRocket's Chuck Dietrich

This year as no other, consumers and employees are expected to head online for much of their daily life. From social networks to actual work events, cloud computing is expected to be a big deal for brands and businesses thanks to new online tools making it simpler to create presentations, virtual conferences and events. >>

Friday, January 14, 2011

Casale Media integrates Nielsen's PRIZM

Another level of engagement is coming from Casale Media. The advertising hub has integrated Nielsen's PRIZM option to offer a higher level of engagement and potentially targeting. Casale's platform works by using offline data to target online ad messages. >>

Thursday, January 13, 2011

Why loyalty programs need consumable content

With loyalty clubs in high demand, businesses are looking for better ways to offer rewards to consumers so that they remain not only club members but engaged club members. In the beginning, loyalty clubs used big-ticket items - frequent flyer miles, free meals, free hotel stays. The problem? Many of these incentives go unused and consumers lose interest. >>

Thursday, January 13, 2011

Grocery shoppers want digital coupons before entering a store

Through focus groups and surveys, Evolution Insights found that grocery shoppers would prefer to receive supermarket offers on their mobiles before embarking on their shopping trip rather than when they're standing in the aisles. >>

Thursday, January 13, 2011

How retailers can integrate content in 2011

Etailing is setting up for a stellar year in 2011. After 2010's $32 billion-plus holiday spend, big retailers and small mom-and-pop stores are gearing up for more online shoppers, more online campaigns and more spending. Surprisingly, one of the best ways to engage online shoppers isn't through 'buy now' type advertising campaigns but through content. >>

Thursday, January 13, 2011

Research: Boomers more likely to purchase CPG online

Online shopping is increasing among all age groups - but that doesn't mean shoppers are buying more online, according to an ongoing shopper experience study by The Integer Group and M/A/R/C Research, they're just shopping differently. >>

Wednesday, January 12, 2011

Are social games going massive?

Practically since the creation of the Internet, consumers have been gaming. Those online games became more social with the advent of social networks, however. Now another change is coming. This month, Sony Online Entertainment has announced plans to push their MMO title "Fortune League" into the social space. Will this bring even more focus on to social gaming? >>

Wednesday, January 12, 2011

BRC: Britain's 'big freeze' did little to boost online sales

Online businesses in the U.K. that thought the snow would be good for business have discovered that e-commerce and wild weather don't necessarily make for an increase in Internet sales. >>

Wednesday, January 12, 2011

2011 Travel: Will consumers stay or will they go?

There have been many changes in the US since the 2008/2009 recession: consumers have changed a few spending habits and have begun staying home more often. But with the 2010 holiday season in the books, it seems that some old habits are returning. Does that spell increased revenue for travel brands? >>

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