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BizReport : Ecommerce

Ecommerce

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Tuesday, April 27, 2010

McAfee: Etailers need 'cautious' shoppers

When it comes to ecommerce, most brands are looking for more and more traffic. Traffic alone, however, isn't what etailers need according to a recent McAfee report. According to their Digital Window Shopping: The Long Journey to Buy report online brands need consumers who are slow to convert because those consumers are actually more likely to convert. >>

Friday, April 23, 2010

Platform allows coupon sharing, within limits

Coupons are big business, with about half of the consumer population clipping or printing coupons to use for everything from apples to oil changes. The problem for many marketers is that their budget is limited; it costs money every time a coupon is redeemed. For that reason many have stayed away from online or mobile coupons, but a new offering from Coupons.com could change that. >>

Thursday, April 22, 2010

EU ruling goes in luxury brands' favor

The European Commission has revealed new anti-trust rules that give luxury brands greater control over the supply of their goods to online retailers. New rules have now been clarified and allow luxury brand owners to block online retailers that don't have a bricks-and-mortar outlet from distributing their products. >>

Thursday, April 22, 2010

Survey: Grocery shoppers are influenced online

When it comes to consumer packaged goods (CPG) or food purchases, many shoppers are influences by ads and information found online. A new survey from Burst Media found that online ads, coupons and sales promotions influence how and when consumers shop for products like food, books and CPG items. >>

Wednesday, April 21, 2010

Adgregate, McAfee partner to secure ad units

A new partnership between security firm McAfee and Adgregate Markets could give marketers using rich media a bit more security. The two have partnered to create secured ad units which, according to company information, are protected against malware strings. The ads can be used across a wide spectrum of advertising networks and publisher sites. >>

Tuesday, April 20, 2010

The devil is in the details, finds online game seller

British online computer game seller, Gamestation, found just 12% of buyers on their website read the terms and conditions of sale thanks to an April Fool's prank that went unnoticed by many. >>

Tuesday, April 20, 2010

Why brands should target household buyers

When it comes to campaign creation, many experts tell us to target the Senior demographic, to target females only or to target younger adults rather than older generations. A new study indicates this may not be the best way to engage consumers. Instead, this research points marketers into the buyer demographic - a demo which can be different for each household. >>

Tuesday, April 20, 2010

Report: Consumer spending goes hyper-local

Local marketers may have a leg up on competitors if they stay local. What do I mean? A new study from 8Coupons.com indicates that a majority of US consumers spend often within a five mile radius of their home. Ergo, marketers who keep their ad dollars local or who use hyper-local targeting efforts are likely to increase traffic through their doors. >>

Monday, April 19, 2010

How to get more from rich media ads

The recent partnership between rich media ad solution Unicast and Microsoft has many marketers wondering what more can be done with rich media. The partnership makes it simpler for brands to consolidate rich media metrics, in turn giving the brand more time to focus on the next campaign. What more can rich media offer brands? Read on for our chat with James Dillon of Unicast. >>

Friday, April 16, 2010

Why businesses shouldn't keep their feet on the ground

You remember your father telling you to keep your feet on the ground. Well, turns out Dad was wrong. Today's businesses need to keep their feet - er, computers - in the clouds. Why? Cloud computing can help businesses better manage time, resources and even track employee efficiency. >>

Friday, April 16, 2010

Platform offers brands simple way to start cause marketing

There has never been a better time to begin cause marketing. With consumers hoarding pennies and looking for deep discounts, many charities are finding, surprisingly, that their donations are going up. Why is that? Because, even as consumers decrease personal spending, they are increasing their donation spending. One platform helps to connect brands with charities and consumers. >>

Friday, April 16, 2010

Study: 80% of local consumers impacted by classifieds

Don't write off that old phone directory just yet. A new survey tracking local consumers found that 80% were 'read to buy' after seeing a print or online yellow pages ad. The "Local Media Tracking Study", conducted by Burke is the first study to track both print and online yellow pages consumers. >>

Thursday, April 15, 2010

Fetchback matches shopping history with ads across 'Net

Add another layer to ad retargeter Fetchback's power: a recommendation engine based on past shopping history. Now, in addition to retargeting ads after a shopping cart is abandoned or when a click doesn't lead to a conversion, marketers can access anonymous information to retarget ads based on a consumer's shopping history. >>

Wednesday, April 14, 2010

Criteo personalizes retargeting ads

Retargeting ad capabilities have been available for more than 10 years, but still some marketers either aren't using the capabilities or aren't using the capabilities correctly. To get to more information on what works in retargeting, I chatted with J.B. Rudelle, CEO, about Criteo's personalized retargeting solution. Read on for the details. >>

Tuesday, April 13, 2010

Offerpal expands alt-payments for global audience

Gamers have another option for continuing play, earning social gaming points or buying products. Virtual currency hub Offerpal has expanded their payment platform to include alternative payment options for a global audience. The alt-payments include phone cards, e-payment systems, pre-paid debit cards and parent-approved payments. >>

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