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BizReport : Ecommerce

Ecommerce

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Tuesday, August 18, 2009

Hitwise: Shoppers beginning to Bing

When it comes to online shopping, etailers need to listen for the 'Bing' of the cash register. According to research from online metrics firm Hitwise, online shoppers are logging on to Bing to shop since Microsoft announced a double cashback incentive for shopping there. The incentive kicks in when shoppers use Bing Shopping for both search queries and online purchases. >>

Monday, August 17, 2009

Employ gaming tools to make your website 'sticky'

Websites need to evolve to keep pace with what online consumers want from their online experience. And marketers need to look at what makes an online activity 'sticky' and which elements generate engagement and loyalty. One industry expert thinks he knows the creative direction in which website design needs to flow. >>

Wednesday, August 12, 2009

New Yahoo website caters to coupon clippers

As more and more consumers turn bargain hunters, Yahoo launches a new site that points consumers in the direction of special offers and coupons. >>

Wednesday, August 12, 2009

Email marketing: 5 holiday campaign tasks you should be doing now

Long summer evenings and BBQs may not exactly put you in mind of sleigh bells and snow, but as any email marketer knows, now is the time to be planning your holiday email campaign. >>

Wednesday, August 12, 2009

Tool identifies consumer intent for marketers

Want a better grasp on consumers visiting your website? A new tool from OpenAmplify may help by identifying consumer intent; the identification is based on linguistics and works by taking apart parts of conversations to determine what is meant. >>

Tuesday, August 11, 2009

Teracent launches video ad optimization platform

A new platform from Teracent Corporation could give marketers a leg up in video advertising. The platform gives agencies and brand marketers the ability to optimize video ads for relevancy. The platform further reduces the costs associated with video advertising by making the clips more relevant to the consumer. >>

Tuesday, August 11, 2009

MerchantCircle, Demand Media partner for social solution

A new partnership between MerchantCircle and Demand Media should give marketers another way to harness social networking. MerchantCircle, a social network of local businesses, and Demand Media, a distributed social media company, will work together to give marketers a new way to deliver specific content and domain name services to businesses. >>

Monday, August 10, 2009

comScore Europe: UK employees shop online at work

Online shoppers in the UK are more likely to make a purchase at work than when at home, according to a new study by comScore Europe. >>

Monday, August 10, 2009

IDC: Online ad spend down again

For the second consecutive quarter the online ad spend has decreased according to IDC. The analysis firm reports that the online ad spend shrank by 5% globally, to just under $14 billion in revenue. During Q2 2008, the online ad spend was $14.7 billion. The only bright spot? The Japanese marketplace, which saw slight gains for the quarter. >>

Thursday, August 06, 2009

NRF: Back to school blues?

There are two seasons marketers both dread and look forward to: holiday shopping and back to school shopping. Unfortunately, the 2009 back to school spend may fall shy of marketers hopes and expectations. According to the National Retail Federation's 2009 Back to School Survey, spending will decline by nearly 10%. >>

Thursday, August 06, 2009

Internet Marketing 101: CPG advisory board launched by Tribal Fusion

A group of advertising veterans, along with digital marketing company Tribal Fusion, have teamed together to help consumer package goods (CPG) advertisers better control ad campaigns. By offering advice and best practices for campaign implementation, the board hopes to give CPG marketers a better starting place. >>

Wednesday, August 05, 2009

New Jivox platform offers video, images and audio

Small businesses interested in video advertising but without a big advertising budget may be interested in a new platform from Jivox. Today the online video ad platform launches a new suite of tools to help small businesses compete in the video marketplace - by creating free ads. >>

Wednesday, August 05, 2009

BlueKai launches certification program

Online data exchange BlueKai has launched a certification program to help online marketers figure out which consumers actually are 'in market' consumers. Although many consumers purport to be in the market for a certain good or program, many are simply surfing the Internet and may or may not be in the market. >>

Wednesday, August 05, 2009

eZanga marries SEM with display

A new suite of tools from search engine and online ad company eZanga will marry search engine marketing with online display advertising. The platform gives marketers the ability to lauch online display ads while targeting specific audience bases. >>

Tuesday, August 04, 2009

Twitter: United and JetBlue "twares" going "cheep"

Twitter is being used in many ways by many different businesses. Even the airlines are onboard. Where as once they were offering customer service and flight information via the popular microblogging platform some are now promoting Twitter-only deals on airfares, too. >>

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