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BizReport : Ecommerce

Ecommerce

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Wednesday, November 20, 2013

Savvy Marketing data suggests increased consumer spending this holiday season

According to new data released by Savvy Marketing in the U.K., Christmas 2013 will see a rise in consumer confidence and increased spending. >>

Tuesday, November 19, 2013

Round Up: Releases offer brands more online options

Two announcements for the online space this week should set up brands to have a better hold on their corner of the online space. One, a cloud hosting solution and the other, an acquisition which should strengthen offerings for businesses interested in customer conversations. >>

Tuesday, November 19, 2013

Vibes: New research reveals how shoppers will use their mobiles this holiday season

New research from mobile marketing technology firm Vibes provides retailers with insights into how shoppers plan to use their smartphones this festive season. The insights will enable retailers to leverage mobile the way consumers plan to use it and lay the foundations for a lucrative holiday. >>

Tuesday, November 19, 2013

More shoppers plan to stay at home on Black Friday

A new forecast from Nielsen reveals the continuing trend of consumers shunning the stores on Black Friday in favor of logging-on on Cyber Monday. >>

Monday, November 18, 2013

Study: Retailers may make bank on toys

This holiday season, look for toys to make the difference for many retailers. At least for retailers of the discount variety. According to new data out from Harris Poll about half of holiday shoppers will be buying toys over the holiday season but only one-third will purchase online. Most will be buying in-store, it seems. >>

Monday, November 18, 2013

Bronto: Retailers need to know shoppers device preferences

There has been a lot written about responsive design over the past year as retailers look for ways to ensure shoppers can not only 'see' messaging and product placements but that each shopper is getting a personalized experience. But, new data out from Bronto indicates responsive design elements many not be the cure-all many retailers believe. >>

Friday, November 15, 2013

Personalization driving conversions, finds study

If you want to push conversion levels higher, get personal. That is the key takeaway from a new report out with Sociomantic Labs. The programmatic ad platform's report found that nearly three-quarters (70%) of American shoppers 'are comfortable' receiving ads created and targeted spefically to them. >>

Friday, November 15, 2013

How shoppers will buy through 2013

The US Government shutdown in October seems to have kept many shoppers out of stores. According to new data out from Euclid, October traffic declines 380 base points (2012 vs. 2013); they also found visit times were down about 5% and that bounce rates were up 150 base points. >>

Friday, November 15, 2013

Consumers say using mobile in-store quicker than asking a store assistant

Many consumers will log on to do their Christmas shopping this year, but that doesn't mean they are completely shunning the in-store experience - far from it, according to new research from BuzzCity. Retailers must ensure that shoppers get the experience they expect from in-store visits, and that includes arming retail staff with the tools and technology to quickly and effectively consult on the shop floor. >>

Thursday, November 14, 2013

How to identify customers that will impact revenue

Each day more people log on to the Internet to research products and brands, and in some cases to engage with those brands. But, how can a brand know which customers will help them increase their revenue numbers? >>

Thursday, November 14, 2013

Millennials are not looking to Facebook for fashion inspiration

Millennials are a social bunch, and never more so than when they're shopping for fashion items. A new study reveals that, while Facebook may be their most-frequented social platform, it's not the top spot for influencing their fashion buys. >>

Thursday, November 14, 2013

Piqora: Average Pin now generates 78 cents in sales

New research has revealed that popular image-sharing site Pinterest now generates 25% more in sales than it did a year ago. >>

Wednesday, November 13, 2013

Ad RoundUp: Funding, increased targeting and pricing structures

This week, a new funding announcement underlines the importance of brands knowing where traffic is coming from while two releases are set up to offer online brands more control of ad spending, targeting. >>

Wednesday, November 13, 2013

Tips for holiday shopping prep

Brands have an enormous opportunity to capitalize on the growth of online shopping this holiday season, and need to focus on having the right engagement strategy in place before the holiday shopping traffic surge, which today go beyond the website, to include mobile and social channels. >>

Wednesday, November 13, 2013

7 out of 10 shoppers will be put off shopping online by bad website experiences

A recent survey of UK shoppers found that 70% will be put off spending their Christmas budget online this year by poorly designed websites and shopping experiences. >>

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