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BizReport : Ecommerce

Ecommerce

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Friday, November 13, 2009

Suite of tools released to fight fraudsters

When it comes to fighting click fraud marketers all want answers. How do they fight? Where do they fight? How do they begin? A newly released suite of tools from Epic Advertising's Online Intelligence may be a help, by monitoring traffic, campaign performance and identifying potential problems. >>

Friday, November 13, 2009

Study: College kids are spending in tech

Don't forget those college kids when targeting tech products. According to new research from Alloy Media + Marketing and Harris Interactive, the record number of college freshmen are spending money on all sorts of tech products; they are also spending more and more time in an online environment. >>

Thursday, November 12, 2009

Study: Women want virtual cash, goods

When it comes to online advertising, most women are willing to watch ads or play games and apps in exchange for virtual currency. According to a new study from Q Interactive, women play games and view ads so that they can 'get' other things, primarily in the form of virtual currency. >>

Wednesday, November 11, 2009

Internet Marketing 101: How ad placement can harm - or help - brands

It is the fear of marketers the world over, both big brands and small businesses. Improper ad placement - finding an ad for a child's toy, for example, adjacent to adult content. Although most marketers do try to police the marketplace, even the most diligent advertiser and publisher cannot be 100% effective. Enter the AdSafe platform, which assists marketers in making certain that ads are placed properly to protect the brand. >>

Wednesday, November 11, 2009

Survey: UK consumers don't mind being watched

When it comes to personalized ads, nearly three-quarters of UK consumers admit they don't mind Big Brother-type entities watching them. According to a recent survey from SDL Tridion, 74% of these consumers not only don't mind when businesses mine their shopping information, they like it. Especially when 'being watched' means bigger discounts. >>

Tuesday, November 10, 2009

IMRG: 93% of Brits to buy Christmas gifts online

Increased confidence in online payment methods and savvier consumers will combine to drive the vast majority of British shoppers online to buy Christmas gifts this year, according to a new survey from the Interactive Retail in Media Group (IMRG) and eDigitalResearch. >>

Tuesday, November 10, 2009

Rise in U.K. online travel booking predicted

The U.K. online travel market is holding its own in tough economic times and travel research firm PhoCusWright's latest European travel industry overview projects a rise in online bookings this year. >>

Monday, November 09, 2009

'Tis the season to focus on search term trends

At this time of year it's perhaps even more important to keep an eye on the changing trends in search terms, particularly as consumers gear up for key shopping days such as the upcoming dates of Black Friday (27 November) and Cyber Monday (30 November). >>

Monday, November 09, 2009

How Americans are saving money in 2009

A recent Harris Poll shed light on exactly what American's are doing to save money and stay afloat in the still-struggling economy. The good news? Most Americans seem to have truly changed spending habits to become more frugal and realistic. The bad news? This means retailers, auto-makers, brick-and-mortar stores and ecommerce hubs are now struggling - and fighting - to find the consumers who are spending money. >>

Friday, November 06, 2009

comScore: Ecommerce down in Q3

The mall in your town may have a lot of traffic but chances are that traffic still isn't buying like it was a year or two ago. The same is true of online traffic. According to a new comScore report ecommerce spending (non-travel) is down 2% year over year, an indicator that the holiday spend may also be down this year. >>

Friday, November 06, 2009

Just in time for the holidays: audience verification for CSEs

As the holidays approach consumers are already scoping out the best deals, comparing prices and comparing product descriptions to make the most of their holiday dollars. Enter a new tool from Click Forensics which should improve search traffic by verifying the base using comparison shopping engines (CSEs). >>

Wednesday, November 04, 2009

Five ways to grease the checkout funnel

Online shopping is supposed to be a stressless activity. Consumers enjoy browsing for products and comparing prices from the comfort of home. But, sometimes, that final stretch - actually making a purchase - can turn a relaxing activity into an experience more frustrating than trying to find a parking space. >>

Wednesday, November 04, 2009

Three steps to better product descriptions

The key to sales is quality content. Have you heard that somewhere before? Probably, and rightly so. But do you know the difference between quality content and problem content? Chances are you don't. Here are three tips to increasing the quality in product descriptions to drive more traffic and convert more sales. >>

Tuesday, November 03, 2009

iPerceptions: Why website visitors aren't buying

A survey of U.S. online shoppers has thrown some light on the disparity between the number of people visiting e-commerce websites to research and the number who go on to make a purchase. >>

Monday, November 02, 2009

Brits increasingly turn to Internet to research, compare and purchase

More research shows that British consumers are conducting more online transactions and increasingly making use of the Internet, and social media in particular, to research and compare products online. >>

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