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BizReport : Ecommerce

Ecommerce

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Tuesday, December 21, 2010

Online retailers in U.K. failing to follow up cart abandonment

The latest Email Benchmark Report from RedEye found that the U.K.'s top online retailers are particularly lax when it comes to following up on abandoned shopping carts. >>

Monday, December 20, 2010

AdGenesis: Nearly half of consumers actively search for deals

Etailers and retailers around the globe are asking their workers - and one another - how is the shopping season? Are people buying? What is influencing the purchases and how can we work on more conversions? While many of these questions cannot be answered for the entire 2010 holiday shopping season for a few more days, a new poll from AdGenesis sheds some early light on what is influencing shoppers to buy this holiday season. >>

Monday, December 20, 2010

Green Monday, Free Shipping Day combine for hot spending week

No seven day period in US history has seen shoppers spending more green online according to two new reports from comScore. The combination of Green Monday, a shopping day when online spending is said to peak, and Free Shipping Friday pushed the online spend to more than $5 billion online. >>

Sunday, December 19, 2010

More mobile users shopping via phone

Shoppers this holiday season aren't just researching and sharing product information via their mobile phones, they're making purchases, too. >>

Friday, December 17, 2010

Holiday trend: Shopping local, surfing for offers

This holiday season online sellers have had busy check-outs, but more than that, a few new trends have emerged. Consumers are finding products via mobile before entering brick-and-mortar stores, shoppers are price-checking before entering online or offline stores and consumers are surfing for deals. >>

Friday, December 17, 2010

AdKeeper measures how many ads are kept

Listen to any tween or teen and you'll probably hear a promise made 'for keeps'. A new advertising measurement tool is bringing that promise into the ad realm. The new AdKeeper tool, which launched in private beta this fall, will be available to the public during Q1 2011 and gives brands the ability to measure how often an ad is 'kept' by a consumer. >>

Thursday, December 16, 2010

Survey answers who's spending, who's not this Christmas

This holiday season it seems as if everyone is spending, but a new survey from MocoSpace and Briabe Media sheds more focused light on who, exactly, is spending and how they're doing it. Turns out, the over 30 crowd are spending less this holiday season as the under-30s spend a little bit more. And both groups, are using mobile to help them along the holiday path. >>

Wednesday, December 15, 2010

Over 60% of mothers head online to shop for groceries

If you had the choice of your child having a tantrum in the aisle of a packed supermarket, or in the lounge of your home, I'm betting you'd choose the latter. It's not surprising, therefore, that mothers are taking the less stressful route and doing their weekly grocery shop from home. >>

Wednesday, December 15, 2010

Multichannel shoppers spend more

Consumers who use more than one channel before making a purchase spend over 80% more per transaction than those that only shop in-store, found a new survey from British business advisors Deloitte. >>

Wednesday, December 15, 2010

What consumers really want from your coupons

With consumers expected to spend more this holiday season, some brands may have forgotten that these same consumers are still looking for deals. How do they do that? They watch ads, read sales flyers and search for coupons. A recent Ipsos study found that 21% of consumers are 'regularly searching' for coupons/deals online. >>

Tuesday, December 14, 2010

The Rubicon Project to use Peer39's semantic platform

A new partnership between The Rubicon Project and Peer39 should give marketers the ability to turn quality content into ad inventory. As part of the partnership Peer39's semantic data will be used within Rubicon's REVV for publishers Yield Optimization Platform. >>

Tuesday, December 14, 2010

Mobile's effect on impulse purchases

Mobile could ring the death knell for impulse purchases. No longer, it seems, are consumers willing to part with cash on a whim and instead turn to their smartphones to check they aren't missing out on a better deal elsewhere. >>

Monday, December 13, 2010

comScore: Nearly $22 billion spent so far during 2010 holidays

Green Monday is here and so far shoppers are turning out in droves online for the 2010 holiday shopping spree. According to comScore, the 2010 holiday spend is rapidly approaching $22 billion, with spending today expected to push etailers over the top. Not bad for a season which many expected to be relatively flat on the spending side. >>

Monday, December 13, 2010

Why people are browsing but not buying online

When it comes to holiday shopping, many retailers expect a large amount of sales in the online arena. It's why they've developed ecommerce sites and link ads to websites. Still, a number of consumers will visit but not buy and once that impulse to buy has passed they may not visit your brick-and-mortar storefront even though an online product search pointed them to you. >>

Friday, December 10, 2010

Magnetic launches self-serve retargeting platform

Over the past fourteen months, more marketers have hooked into the retargeting space. Retargeting display or search ads to consumers has been proven to increase engagement and conversions. This month, search retargeter Magnetic released a new offering which will allow marketers to use a self-service model for retargeted search ads. >>

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