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BizReport : Ecommerce

Ecommerce

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Wednesday, August 26, 2009

Study: Online shoppers seek value, not bargains

According to new research, online shoppers are still hunting for the best prices, but have evolved from "recession shoppers" to "value hunters". >>

Wednesday, August 26, 2009

Try enhanced notice to engage consumers

A new report from online retargeter FetchBack has interesting news for marketers. When adding enhanced notice to retargeted ads, consumers increased communication with the marketer in question. Enhanced notice is a small note at the bottom of the ad served which tells consumers why the ad was served to them. >>

Tuesday, August 25, 2009

U.S. parents slow to finish back-to-school shopping

The National Retail Federation has released its latest figures relating back-to-school spending, and they show that even though some schools are already back in session, some parents have yet to finish shopping for the essentials. >>

Tuesday, August 25, 2009

Webcredible: User experience suffering on price comparison websites

At a time when price comparison websites should be witnessing an increase in popularity from bargain-hunting, financially strapped consumers, they are instead seeing visitor numbers drop. Webcredible's recent research offers some insight as to why this might be. >>

Tuesday, August 25, 2009

UK to investigate online advertising, targeting

Online advertising, ad agencies and targeting companies are in the spotlight in the UK. The UK Office of Fair Trading has plans for a study which will look into online advertising and targeting to determine if some practices are detrimental to consumers. >>

Tuesday, August 25, 2009

Kelsey: Small businesses pushing into online sector

Small businesses are turning to the Internet to find ever elusive customers, especially in these trying economic times. A new report from The Kelsey Group finds that small businesses are now using online media to advertise or promote more than they are using tradition media - television, radio, newspapers. >>

Tuesday, August 25, 2009

Pointroll, Yahoo partner for smart ads

Put on your thinking caps, a new partnership between rich media advertising provider PointRoll and Yahoo could change how ads are created. Pointroll has joined Yahoo's Smart Ads Program, a platform which creates dynamic rich media ads which are customized, relevant and scalable for marketers. Pointroll will also leverage its ShopLocal retail ad platform to give marketers smarter retail ads. >>

Monday, August 24, 2009

eMarketer predicts contraction in U.S. retail e-commerce sales

Retail e-commerce sales won't witness growth until next year, according to eMarketer's most recent U.S. forecast. >>

Monday, August 24, 2009

Tata platform offers DDoS detection

A new offering from Tata Communications could give online publishers and marketers better security when it comes to the online marketplace. Called Internet Clean Pipe, the platform offers DDOS protection, giving online businesses secure bandwidth in which to do business. >>

Monday, August 24, 2009

ForeSee links customer satisfaction with search engine satisfaction

Everyone wants a happy customer but many customers leave websites unhappy for one reason or another. A new study from ForeSee Results links that unhappiness to search engines. According to the report brand loyalty can actually increase or decrease based on a customer's experience with a search engine. >>

Thursday, August 20, 2009

Hitwise: Consumers using more specific search terms for online vouchers

The popularity of vouchers among Internet users continues to rise. According to new data from Hitwise, UK Internet searches by bargain hunters have risen significantly and search terms are getting more specific. >>

Thursday, August 20, 2009

MerchantCircle, Web.com partner for advanced analytics

As summer begins to wrap up, merchants across the Internet are looking for new outlets and better planning for holiday campaigns. A partnership between MerchantCircle and Web.com could help by giving online merchants deeper analytics. The partnership brings MerchantCircle business owner member numbers to more than 900,000. >>

Wednesday, August 19, 2009

Partnership takes cable ads to the web

Cable advertisers in some areas may get a boost from a new partnership between online video advertising company Mixpo and National Cable Communications. The partnership would allow marketers to easily take cable ads onto the Internet, to reach more consumers. Ads could be locally targeted and interactive with the partnership. >>

Wednesday, August 19, 2009

Solution allows CPG marketers to measure offline purchases

A new solution from Tribal Fusion allows consumer package goods (CPG) marketers to measure the effectiveness of online campaigns. The platform, called Sales Impact Solution, allows marketers to measure how online ad campaigns effect offline purchase decisions. >>

Tuesday, August 18, 2009

Hitwise: Shoppers beginning to Bing

When it comes to online shopping, etailers need to listen for the 'Bing' of the cash register. According to research from online metrics firm Hitwise, online shoppers are logging on to Bing to shop since Microsoft announced a double cashback incentive for shopping there. The incentive kicks in when shoppers use Bing Shopping for both search queries and online purchases. >>

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