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BizReport : Ecommerce

Ecommerce

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Tuesday, December 22, 2009

Click Forensics, eBay partner for traffic monitoring

A new deal between traffic quality hub Click Forensics and online marketplace eBay could help ecommerce advertisers with eBay stores gain more from incoming traffic. The partnership will allow Click Forensics to monitor traffic to filter out low quality or invalid traffic; this should help marketers improve sales conversions. >>

Monday, December 21, 2009

PayPal: Brits living in city centers increasingly turn to Internet to shop

Despite easy access to local shops and services, more and more British urbanites are turning to the Internet to shop, according to a new report by The Future Factory for PayPal UK. >>

Monday, December 21, 2009

Record ecommerce sales number reached

They predicted it and it has now happened: more than $900 million has now been spent in a single day of online shopping. According to the latest comScore information Green Tuesday (December 15) ecommerce sales reach $913 million. >>

Friday, December 18, 2009

Study: Satisfaction falling with online consumers

Shoppers may be spending more online during the 2009 holiday season but that doesn't mean etailers are doing their jobs well. According to two recent reports by Foresee Results customer satisfaction is falling amongst online shoppers. Falling satisfaction numbers point to future problems for ecommerce. >>

Friday, December 18, 2009

Internet Marketing 101: How to re-engage consumers in 2010

Savvy brands and marketers already have plans in place for reaching consumers in 2010. Strategic plans, though, must have room for change. Two areas where marketers can gain ground are virtual events and ad targeting programs. Both of these categories are rapidly changing, but with preparation marketers can capitalize. What can you expect as 2010 dawns? >>

Thursday, December 17, 2009

eMarketer: Social to lead online marketing efforts

While it is no surprise that the online advertising marketplace continues to be down it may surprise some of you to know that search and display ad formats continue to be strong, and that the 2010 forecast is likely to be much brighter. >>

Wednesday, December 16, 2009

More research demonstrates e-tailers' need for speed

British consumers will sidestep brand loyalty or preferred retailers in favor of speedier websites, according to the new Seasonal Web Sales study from web hosting provider Fasthosts Internet. >>

Wednesday, December 16, 2009

E-commerce holiday shipping offer deadlines loom

According to Shop.org and BIGresearch, the majority of e-retailer's holiday shipping offers are set to end on or before December 18 as consumers clamour to finish their Christmas shopping. >>

Wednesday, December 16, 2009

Pimp your product images for increased sales

Clear and detailed product images are essential, often they can convey more about a product that words ever can. Make sure your products images are working as hard as they can by following some simple advice. >>

Tuesday, December 15, 2009

VideoEgg, comScore partner for rich media insight

A new partnership between metrics firm comScore and brand engagement advertising network VideoEgg should help CPG brands maximize the effectiveness of rich media campaigns. The new VideoEgg ROI platform helps these marketers connect online advertising exposure with retail purchases; by connecting these two important features marketers will know what type of changes need to be made throughout the life of an ad campaign. >>

Tuesday, December 15, 2009

Internet Marketing 101: Why marketers must understand economics

Although online shopping is hotter than ever for 2009, many shoppers have taken into account changes with their credit card companies as they search for good buys, the shrinking job market and other factors. According to a new comScore report issuer changes to credit cards have caused consumers to either spend less or not at all with certain credit card companies, impacting the online marketplace as a whole. >>

Monday, December 14, 2009

comScore: $20 billion in ecommerce so far

The holiday shopping season continues chugging forward and etailers continue to reap the benefits. According to the latest numbers from metrics firm comScore the online holiday spend is nearly $20 billion with almost two full shopping weeks until the big day. So far this holiday season ecommerce has grown by 4%. >>

Friday, December 11, 2009

Google: 64% of consumers yet to complete holiday shopping

It may only be a matter of days until Christmas, but a large percentage of consumers have yet to complete their holiday shopping, according to new data from the Google/OTX Consumer Pulse Check survey. >>

Friday, December 11, 2009

SheSpeaks: Social media strong driver of purchase behavior among women

SheSpeaks' latest Social Media Study has been released and it shows that almost 90% of women are using popular social networks. Of interest to marketers will be their figures showing how social media is becoming a strong driver of purchase behavior. >>

Friday, December 11, 2009

$16 billion spent during holidays - so far

Etailers may not be making huge bank so far this holiday shopping season, but they are reaping some larger than expected rewards. According to metrics firm comScore just over $16 billion has been spent online and that is only for the first 36 days of the famously busy November/December shopping season. More importantly, more links in the chain of social spending are being formed each day. >>

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