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BizReport : Ecommerce

Ecommerce

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Friday, March 26, 2010

Google AdWords finally gets retargeting capability

While Yahoo, ValueClick and other ad networks have offered ad retargeting for some time, Google has only just released it to their AdWords customers after twelve months in beta. >>

Thursday, March 25, 2010

NRF: Easter will see consumer spending thaw

Easter is set to bring about both a thaw in the weather and put a spring in the step of consumers leading to increased spending on key Easter holiday items, according to new figures released by the National Retail Federation. >>

Tuesday, March 23, 2010

TRUSTe gives gWallet seal of approval

A new partnership in the virtual space could help brands connect with consumers. Social media monetization hub gWallet has partnered with TRUSTe to allow third-party validation on virtual offers. Through the partnership TRUSTe gives their seal of approval to the offers sent by gWallet. >>

Friday, March 19, 2010

Flash sales draw consumers online

Online discounts are pulling Americans out of bricks and mortar stores that are selling their wares at regular prices, according to a new study from Kelton Research. >>

Friday, March 19, 2010

X+1 smart-tags content, websites

Need more bang from your advertising content buck? Forget about paying bloggers or badly thought-out advertorial copy. A new offering from x+1 gives marketers the ability to tag website content making the Internet a virtual company website filled with product information, tools and offers. >>

Friday, March 19, 2010

New tool helps etailers navigate online marketplaces

How many etailers do you know who've built and quickly abandoned an eBay, Amazon or Etsy store? Too many to count? As an entrepreneur you've probably met even more of these failed etailers, but the problem probably wasn't lack of trying. It was likely lack of understanding how the storefront and consumer base work. A new tool from Channel Intelligence could help etailers better navigate and earn in virtual marketplaces through better performance. >>

Wednesday, March 17, 2010

Price comparison website launches iPhone app

Mobile devices are changing the way consumers shop and price comparison website, Shopping.com, is right there with them enabling them to make informed purchasing decisions while on the move. >>

Wednesday, March 17, 2010

Gen Y to lead shopping recovery

Don't rely on the Boomers to spend us out of the latest recession. While they may have led the way after the previous two, it's now Generation X's and Y's turn, according to new research. >>

Wednesday, March 17, 2010

Analog Analytics offers hyper-local options for advertisers

There is a new option for local online publishers: local coupons, gift certificates and deal options targeted to the local readership. The platform from Analog Analytics gives publishers and marketers the ability to connect on a local level with consumers to increase click throughs and engagement. >>

Monday, March 15, 2010

British online shoppers should be read their rights

Despite being the savviest Internet shoppers and the biggest spenders in Europe, many British shoppers are unaware of their legal rights when purchasing online, according to a new U.K. government survey. >>

Thursday, March 11, 2010

Sharp rise in online travel booking in China

China's online travel booking sector has seen a sharp rise in recent years. According to statistics from the China Internet Network Information Center (CNNIC), 30 million travelers made an online travel booking in 2009, up almost 78% year on year. >>

Thursday, March 11, 2010

MerchantCircle: Merchant confidence still low

Local marketers are beginning to see a gray area way at the back of the train tunnel that is consumer spending. Still, they are reluctant to believe that gray area is daylight and prefer to keep a tight fist around their wallets. According to the latest MerchantCircle Merchant Confidence Index confidence stands at about 60.5 on a scale of 100. >>

Thursday, March 11, 2010

User View: 97% of consumers research products online

Forget about direct mail or those :30 branded infomercials airing during daytime television. Consumers have changed how they research products: they are going online. According to new research from BIA/Kelsey Group 97% of consumers are now researching products and future purchases online. >>

Wednesday, March 10, 2010

ImpulsePay offers mobile payment solution

A new payment is available for app developers, content producers, publishers and even etailers in the mobile space. ImpulsePay has created a system which directly collects payments from a consumer mobile phone bill or available credit information, making it simpler to make purchases in the mobile space. >>

Tuesday, March 09, 2010

Double-digit growth ahead for U.S. and European online retail

Here's some news that might motivate those small businesses who don't already have an online presence to do something about it. According to Forrester Research, online retail in both the U.S. and Western Europe will experience significant growth over the next five years. >>

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