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BizReport : Ecommerce

Ecommerce

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Wednesday, May 09, 2012

Social Commerce: Pinterest drives more website transactions than Facebook

New data, released by online fashion boutique Bottica.com in an infographic, reveals that Pinterest is beating out Facebook when it comes to social commerce in areas such as traffic and average order value. >>

Wednesday, May 09, 2012

Idaho, Texas among friendliest for SMBs, finds survey

When it comes to starting a new business, forget California and New York. According to a recent survey from Thumbtack and the Ewing Marion Kauffman Foundation SMBs like Texas and Idaho more when it comes to starting a new business. The most business-friendly region (US) according to the survey was the South. >>

Wednesday, May 09, 2012

Release turns reviews into ads

inPowered Stories, released from NetShelter in December, offered brands a way to share product reviews with their consumer base. Now the platform gives brands the ability to turn those reviews into ad units to help influence purchasing decisions. In early results, click-thrus for inPowered Stories reached 0.59%; typical CTRs (US) reach about 0.09%, according to Nielsen data. >>

Tuesday, May 08, 2012

Affluent males spending big online

When men get rich, they go shopping... online. New research from digital marketing agency iProspect has identified a huge segment of males that spend thousands on luxury items online. >>

Tuesday, May 08, 2012

JiWire: Wi-Fi connections important for shopping consumers

Wi-Fi connections may have some security issues according to experts, but those issues aren't turning consumers off. New data from JiWire indicates traffic from both smartphones and tablets via Wi-Fi have increased significantly over the past quarter, with most users citing the faster connection as the reason they're using public Wi-Fi over 3G/4G connections. >>

Tuesday, May 08, 2012

eXelate, Turn integration to up power of data

Real-time data provider Turn and data and analytics engine eXelate will integrate features beginning this morning to give marketers a better look into the online space. eXelate's data will be used within the Turn Audience Platform, offering the ability to target larger online audiences. >>

Monday, May 07, 2012

How rich content is helping brands online

Rich content isn't new to most of the online universe, but rich content is helping some manufacturers connect at a deeper level with consumers. One of the platforms facilitating this is WebCollage, a provider of rich product information to retail websites. Through their platform manufacturers can publish to help increase sales, reduce return rates and improve conversions. >>

Monday, May 07, 2012

What prompts loyalty from affluents?

The affluent market is one most retailers want to tap into. A new study from Motista, focused on data from Q1 2012, may shed light on this subject. Of particular interest is that many affluents surveyed reports they liked retailers who helped to 'perform at a higher level'. >>

Friday, May 04, 2012

3 Questions with Axia's Cory Childs

One of the biggest benefits, for businesses, of the Internet is the 'always on' functionality. People can shop, research or contact a brand at their convenience. But that benefit can also be a drawback especially as brands begin consolidating data centers and servers. >>

Thursday, May 03, 2012

Poll: Mobile increasingly important for purchasing say Americans

When it comes to mobile shopping, research isn't the only thing people are looking for. To date many in the industry have believed mobiles were used primarily to research products or share deals through social networks. New research out from Placecast indicates mobiles are increasingly being used as a purchase point. >>

Thursday, May 03, 2012

Aggressive retention strategies stem promiscuous shopping behavior

Penny-pinching consumers in the UK are prone to 'promiscuous shopping', seeking out the cheapest deals. The companies that do best in this climate are those that adopt an aggressive customer retention strategy backed up by strong loyalty programs, according to new research from marketing support services firm GI Insight. >>

Wednesday, May 02, 2012

Foursquare wannabes get instant verification for a fee

Business owners that want to jump the somewhat lengthy verification queue and gain access to Foursquare's services can now do so for a small fee. >>

Wednesday, May 02, 2012

Top 3 tips to improve ecommerce personalization

Recommendations aren't new to the social space, but during the 2011 holiday season merchants began seeing a change in recommendations. Namely, the sharing of recommendations and the seeking out of product information through the social space. With more tablets and upgraded smartphones on the market, this trend will likely continue; here's how merchants can capitalize. >>

Tuesday, May 01, 2012

CPG Booster to help reach right audience, right time

A new release from Rocket Fuel could be the tool CPG brands are looking for. Called CPG Booster, it helps optimize ad efforts across the web - including mobile, social and video options - to improve sales, brand awareness and purchase intent. >>

Tuesday, May 01, 2012

How personalization can improve ecommerce

ChoiceStream CONNECT learns from shoppers behavior and uses that information to guide shoppers to the right recommendations, products and other information on etailers' sites. This type of personalization is changing not only the way people shop but the way etailers organize and create their websites. >>

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