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BizReport : Ecommerce

Ecommerce

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Tuesday, June 22, 2010

Brands failing to engage website visitors via social media

An in-depth assessment of the engagement strategies employed by some of today's top online brands shows that many are not featuring social media on their websites which, as a result, remain void of engaging and relationship-building content. >>

Tuesday, June 22, 2010

Study: Socnets prompting ad-related actions

Consumers want to participate in life via their favorite brands. That, according to a recent Performics study which indicates that consumers are not only connecting with friends and family via social networks, but they are also connecting, contributing and sharing with their favorite brands. >>

Tuesday, June 22, 2010

Report: 100% of gamers see in-game promos

When it comes to online gaming consumers may be more tuned into the game environment than researchers previously thought. When thinking about product placements on television, most consumers see the soda can or beer bottle but don't really engage. A new report from virtual currency platform Offerpal Media indicates than gamers are much more engaged with in-game promos. >>

Tuesday, June 22, 2010

World Cup, warmer weather boost online sales in U.K.

According to the latest IMRG Capgemini e-retail Sales Index, online sales in the U.K. saw a year-on-year rise of 22% in May - the fastest rate of increase in over two years. >>

Monday, June 21, 2010

NCR Corporation: Brits want converged retailing

New findings from the NCR Corporation, via a survey carried out in the U.K. by Buzzback Market Research, show British shoppers want to shop anytime, anyplace and anywhere - and they want social in the mix. >>

Friday, June 18, 2010

Google announces Commerce Search tool improvements, slashes price

Google has updated its Commerce Search tool, giving shoppers a better search experience and allowing online retailers to better customize retail site search services. >>

Thursday, June 17, 2010

NRF Forecast: Dad's, etailers will make out on Father's Day

This year may be the year that dads around the globe feel as appreciated as moms. Why? According to the National Retail Federation while Mother's Day is still tops for spending, this year Father's Day will see a big increase as kids remember their dads. The NRF 2010 Father's Day Consumer Intentions and Actions Survey expected the Dad's Day spend to increase by nearly $10 billion this year. >>

Wednesday, June 16, 2010

Reports: Ad space, E-Commerce rebounding in Q1

Have we finally reached the point where advertising numbers are coming back? Where consumers have shrugged off savings for purchases? We may be closer, at least. In both ad spending and ecommerce, more money was spent in Q1 2010 than in Q1 2009. >>

Tuesday, June 15, 2010

PriceGrabber: Optimistic consumers believe end is nigh

Many believe the world will end in 2012, while others believe that it's the recession that will end that year, according to a new Consumer Behavior Report from PriceGrabber.com. >>

Tuesday, June 15, 2010

Adlucent helps retailer increase revenue 100%

Retail SEM firm Adlucent pushed more than 100% revenue growth (YoY) for an office supplies etailer. Adlucent helps online brands increase sales numbers by obtaining highly qualified leads and then converting those business leads. For the etailer, Discount Office Items, Adlucent managed a variety of search campaigns for the many categories the etailer has in-store. >>

Tuesday, June 15, 2010

Akamai's pixel-free ad options gaining traction

Online services firm Akamai's pixel-free ad platform for brands is showing significant traction for online retailers. By taking away the pixels, marketers need not worry about consumers whose browsers, computers or preferences do not load pixels. It is billed as able to 'capture up to 100%' of online audiences without pixel implementation. >>

Monday, June 14, 2010

Online shoppers demand hassle-free returns policies

New research in the U.K. demonstrates just how important a hassle-free returns policy is when it comes to keeping customers. Drop the ball (or package) and you'll likely be shunned by unhappy shoppers in the future, found Collect+. >>

Monday, June 14, 2010

Study: B2Bers aren't naturally social. Does it matter?

Marketers have quickly discovered how important social networks are for engaging consumers, but when it comes to engaging other businesses many may be missing the boat. Why? Because less than half of B2B marketers are engaging with social platforms on a daily basis, and as research from the consumer standpoint has shown consumers are engaging with social sites. >>

Friday, June 11, 2010

Deloitte: Shoppers recharged, ready to spend

It wasn't just the 2009 holiday shopping season that wore consumers out over the past year. The general economy, worries about jobs and high energy costs have depleted shoppers' energy for at least two years, but that is changing. A recent Deloitte report finds that with the economy on the up consumers are ready to spend more - and are turning to online hubs to do so. >>

Thursday, June 10, 2010

Forrester: Shopping cart abandonment here to stay

Even the most optimized of shopping cart processes won't stop shopping cart abandonment, found Forrester in recent research into the online shopping process. >>

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