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BizReport : Ecommerce

Ecommerce

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Thursday, March 21, 2013

Consumer attitudes to premium brands less snobby, expect discounts

A new UK-centric report by ShopperCentric reveals that six in 10 shoppers hate the snobbery around premium brands and don't care where they buy them, as long as they get the same quality for a good price. >>

Thursday, March 21, 2013

Report: Women going into business on global basis

March is Women's History Month in the US, UK and Australia; the 2013 theme is Finding Founding Mothers and new data out from Alibaba shows women are still forging through the workplace - many creating workplaces of their own. Research shows that the number of female entrepreneurs is quickly creeping up on the number of male business owners. >>

Wednesday, March 20, 2013

Survey: 60% of consumers are banner blind

A new survey isn't going to sit well with many advertisers - or publishers - as it indicates that most banner advertising is wasted. Not because the ads are poorly created but because consumers are 'blinded' to them. >>

Wednesday, March 20, 2013

Platform offers management of online, offline ad campaigns

A new platform is set up to help advertising agencies and departments better manage campaigns across the online, mobile and offline spaces. Called AdHQ, the offering is available from Integrate and allows for the planning, launch and monitoring of campaigns across channels - both online and offline. >>

Tuesday, March 19, 2013

Xero: The most common SMB tax time mistakes

No surprise here: in a survey of accountants, most say that the most common mistake small business owners make is only contacting an accountant at tax time. But they aren't wrong, and they aren't exaggerating - or at least not by much. According to some expert as much as half of SMB owners don't have regular meetings with their accountants and that could create an opening for audits or faulty business practices. >>

Tuesday, March 19, 2013

Forecast: Slow, steady growth for local ad market

Look for more ad dollars to go local over the next five years, but the increase in spending probably won't seem like a lot. According to a new forecast out from BIA/Kelsey Group, local media ad revenues (US) will increase from $132.5 billion in 2012 to just over $148 billion by 2017; that is an increase for just over 2% (CAGR). >>

Monday, March 18, 2013

European travelers using less websites to plan and book travel

As the online travel market matures, consumers in Europe are starting to pick their favorite websites through which to make bookings, according to PhoCusWright, with the number of websites used per traveler to plan and book dropping. >>

Monday, March 18, 2013

Website tool to increase security for WordPress users

A new security tool is out from Norse Corp, built on live hacker intelligence and set up to help secure sites built using the WordPress system. WordPress is hosted software which includes some security; the tool from Norse Corp builds on that by not only scanning for known vulnerabilities but for unknown. >>

Monday, March 18, 2013

One-third of SMBs credit luck with success

Is the luck 'o the Irish with small businesses? Surprisingly enough, quite a few SMB owners believe luck plays a big part in their success - by putting the right hires and business connections before them and hitting the right product at the right time. How else is luck shining on SMBs this holiday? >>

Monday, March 18, 2013

Gartner survey reveals corporate websites rank most important for marketing success

A survey of U.S. marketers by Gartner reveals that, despite the buzz surrounding social media and mobile, it is corporate websites that are ranked as most important for marketing success. >>

Friday, March 15, 2013

Ad products offer social, targeting solutions

New solutions out in the online space are setting up brands to have deeper connections with their customer base through more targeted and content-rich ads. Here's how: >>

Thursday, March 14, 2013

SMBs: US patent laws changing, are you ready?

This month patent laws in the US change, affecting many SMBs. The problem? A lot of SMBs are out of the loop because they don't understand the underlying facts of the change. Rocket Lawyer's experts are here to help. >>

Thursday, March 14, 2013

Report: UK retailers aren't optimized for mobile

In the US, retailers have jumped onto the mobile bandwagon with gusto, optimizing pages and offering better mobile viewing options. But in the UK retailers have been slower to adopt mobile performance standards, according to new data out from Skava. >>

Wednesday, March 13, 2013

Partner program to connect online businesses, professionals

There is a new stop in the online space for business professionals. Bigcommerce has launched a global marketplace set up to help connect online professionals, designers and resellers so that each group can work at peak performance. >>

Tuesday, March 12, 2013

Top 3 personalization tips for retailers

Personalization is fast becoming the mantra of retailers across the web. Offering shoppers details on purchases related to recent buys or simply pointing shoppers back to a page once visited but never converted on can improve overall engagement and conversion rates. One platform takes personalization into the social sphere as well. >>

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