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Thursday, July 05, 2007
Online shoppers get involved in social media
Canadian Internet users who purchase products online are more likely to participate in online social and interactive activities than those who do not purchase online, shows a new report. >>
Wednesday, July 04, 2007
Offline payment system for online purchases to launch in U.K.
Fear of identity theft and credit card fraud is keeping many U.K. shoppers from purchasing online. A new offline payment system could coax them into using online stores. >>
Wednesday, July 04, 2007
Social networks suitable for branding, not retail
JupiterResearch have released new survey findings showing that social networking and community sites have little influence over online shoppers. >>
Tuesday, July 03, 2007
What do moms really, really think?
Are you trying to fathom out what moms really think? If so, MarketTools’ new market research solution could be just what you’re looking for. >>
Tuesday, July 03, 2007
Supreme Court sets minimum price guidelines
In a change from their 1991 decision that minimum pricing standards violate US federal anti-trust laws, the US Supreme Court has mandated that minimum pricing standards can now be implemented. The change could hurt online retailers. >>
Friday, June 29, 2007
Declining teen market remains lucrative
The U.S. teen population is set to decline over the next five years, yet forecasters say the market for products bought by, and for, that generation will continue to rise. >>
Thursday, June 28, 2007
AOL Shortcuts makes coupons cool
Consumers will soon be able to efficiently and effortlessly take advantage of online coupons and spend them on- or offline with no clipping or printing. >>
Wednesday, June 27, 2007
Sales will drop for etailers this summer
Predictions are already for the next holiday season, but getting to the holidays may be tough for some online retailers. According to a recent study from BIGResearch, consumers will not spend much money in the upcoming six months. >>
Tuesday, June 26, 2007
Study: online shoppers are also online bankers
A recent study commissioned by Moda Solutions indicates a direct link between users who shop online and bank online. According to the study, those who utilize online banking platforms are 34% more likely to shop online. >>
Monday, June 25, 2007
Forecasters predict a strong holiday season in 2007
Online marketers and e-tailers should begin preparing now for the holiday buying season. According to a recent Advertising.com forecast, the 2007 holiday buying season will be strong. >>
Monday, June 25, 2007
Online consumer enquiries badly handled
A mystery-shopper exercise in the U.K. found that many online retailers are failing to respond speedily, accurately or professionally to customer enquiries. >>
Monday, June 25, 2007
Wary marketers avoid user-generated media
ROI-driven marketers are wary of using user-generated media and new media, finds a new report, and many aren’t confident about letting consumers have more control. >>
Friday, June 22, 2007
U.S. web spending to surpass $78 billion by 2011
High-speed connections, social networking and online entertainment will drive a rise in U.S. web spending according to PricewaterhouseCoopers’ recent forecasts. >>
Friday, June 22, 2007
Lonelygirl15 gets 'branded character' for company
The popular web drama “Lonelygirl15” has struck a deal with a major skincare brand in an unusual product placement move. >>
Thursday, June 21, 2007
Internet primary source for auto buyers
A recent survey by DoubleClick Performics found that the internet is an important part of the buying process for consumers looking for automobiles. >>
Latest Headlines
- Consumers, like many marketers, don't know what native advertising is
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- Why developers need to test apps
- Unruly: SocNetters buzz about getting buzzed
- Survey: Friends, not search, pushing mobile video
- Release leaves power of the brand with the brand
- Pinterest improves product engagement with Rich Pins
- ONS data reveals the U.K.'s 7.1 million disconnected
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