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BizReport : Ecommerce

Ecommerce

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Tuesday, October 30, 2012

Manta: SMBs predicting happy holiday revenues

The National Retail Federation is predicting a green holiday season and small businesses are taking that to heart, predicting increased revenues for their businesses through the New Year. According to new data from Manta nearly half of SMBs polled believe the 2012 holiday season will hold more profits than the 2011 season. >>

Monday, October 29, 2012

Study: Shoppers hitting stores earlier, doing more research

One trend that may help online merchants this year: the mobile trend. According to a recent study from Google and Ipsos OTX shoppers are hitting stores, both online and offline, early this year. And while they're shopping they're also doing more product research through both PC and mobile devices to inform their purchases. >>

Monday, October 29, 2012

Payvment: Social commerce may boost holiday sales

This holiday season some merchants are looking to social media - specifically Facebook - to boost revenue lines. And according to new data from Payvment that may happen. Nearly half of sellers using Facebook for their merchandise believe sales will increase over 2011 and 20% say they're more confident in Facebook now than they were last year. >>

Friday, October 26, 2012

Study: Shoppers want customer service through social media

When it comes to customer service, a dedicated phone line doesn't top the list of consumer demands any longer. According to new data from NM Incite people want immediate action - not to wait on hold for long periods of time, and so they're turning to social media to do what busy phone systems have not. >>

Friday, October 26, 2012

Brands: What to do now to prepare websites for 2012 holidays

With the 2012 holiday rush just over a month away, many brands are fine-tuning holiday campaigns, targeting and messaging. But, if the website isn't also fine-tuned, there could be a disrupt between ad engagement and website conversions. Here's what you can do to prepare: >>

Friday, October 26, 2012

Litle: Mobile sweet spot under $100

When it comes to mobile purchasing new data out from Litle & Co. shows where the sweet spot is - and it may be a little cheaper than many merchants thought. According to the data the best pricing for goods in the mobile space is between $20 and $100. >>

Wednesday, October 24, 2012

Communications weigh heavy on SMB minds

When it comes to the future small businesses aren't just banking on the 2012 Presidential Election to change things, they're hoping better communications can help them expand as well. The problem? Existing communications issues continue to plague SMBs across the US. According to a new survey from eVoice one-third still worry about missing calls from potential or existing clients. >>

Tuesday, October 23, 2012

Roundup: Partnerships, new releases available before 2012 holiday rush

A slew of new releases, upgraded platforms and partnerships are launching this month, just in time for the 201 holiday shopping rush. >>

Monday, October 22, 2012

Report: Travel buyers will wait to buy holiday tickets

Consumers across the globe may already be looking for deals when it comes to gift for the 2012 holiday season, but when it comes to travel, they aren't. That according to new data out from ShopAtHome's new travel geared report. >>

Thursday, October 18, 2012

Study: How email is engaging shopper groups

Nearly every household in America (97%) are now receiving email messages from retailers and brands. Most have opted in to receive messages about certain products or product categories. This is a good thing for retailers. A new study from Listrak and Harris Interactive shows how savvy merchants are making the most of email options. >>

Thursday, October 18, 2012

Tool offers SMB publishing option

Small business have a new option for content publishing. Out this week from Webcollage, the platform is set up to help small businesses create an syndicate content - including product information - to retailer websites. >>

Wednesday, October 17, 2012

Claritics partners with Badgeville to bring analytics to gamification

Gamification is getting an upgrade. Beginning today, Claritics and Badgeville are partnering to bring better analytics into the gamification space. Through the partnership brands using gamified ads and techniques will be able to track and analyze campaigns in real time for better overall optimization. >>

Wednesday, October 17, 2012

Demandbase release offers company-targeted ads

B2B (business to business) brands take note: a new release from Demandbase allows you to target ads to the company level, increasing the relevancy and potentially increasing campaign ROI. >>

Wednesday, October 17, 2012

Facebook tops global brands list

When it comes to brands making a splash around the globe, none is bigger than The Social Network. That would be Facebook. According to new data in from General Sentiment, Facebook now tops the Global Brands List - ahead of search giant Google and Apple, even with Apple's release of iPhone 5. >>

Tuesday, October 16, 2012

Infolinks release to curtail banner blindness?

While online display ad spending is forecast to grow over the coming year, there is still a problem with the segment: many shoppers don't 'see' display ads. Because of the proliferation of banners and other, more static ad features, these consumers have become blinded to display and that is hurting advertiser ROI. A new suite of tools from Infolinks is set up to help advertisers fight ad blindness. >>

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