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BizReport : Ecommerce

Ecommerce

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Friday, December 21, 2012

Brits to spend almost half a billion quid online on Boxing Day

For the last three years, Boxing Day (26 December) has been the biggest single online shopping day of the year in the UK and, according to recent forecasts from the IMRG and Experian Hitwise, 2012 will be no exception. >>

Friday, December 21, 2012

EXPO reports 281% rise in user-generated video product review views

What are engaging, authentic, produced free of charge and found helpful by 98% of online holiday shoppers? User-generated product reviews, according to new research released by consumer network EXPO, and video is an increasing channel of choice. >>

Wednesday, December 19, 2012

comScore: Holiday spend tops $35 billion

Holiday spending has been breaking records for the last couple of seasons, but another record just went down. comScore reports that for the first time, a shopping week has topped $7 billion in spending, bringing the 2012 online spending total to $35 billion. >>

Wednesday, December 19, 2012

Reports: Shoppers headed online to buy, save

As more holiday shoppers hit the Internet to find last-minute deals, they're also looking specifically for deals. Or coupons and promo codes. New data out from BuyVia finds that more than half of shoppers are going online to find coupons. >>

Wednesday, December 19, 2012

Survey: Shoppers buying in-store after seeing online promo

A new report may change how retailers look at online advertising. From Wanderful Media, the study suggests that most online ads and content are actually sending shoppers into stores rather than through virtual storefronts. In fact, researchers say less than 10% of shoppers go to virtual stores after engaging with ads or branded content. >>

Tuesday, December 18, 2012

Top 3 tips for SMBs through 2012

In the lead-up to 2013, small businesses are counting on holiday shoppers to help increase revenue. Even with only a couple of weeks left before the calendar switch, there are ways SMBs can improve their online space. Here are our expert's top three tips: >>

Tuesday, December 18, 2012

DemandBase: Study shows gap between strategy, ad budgets

A new study out from DemandBase and Ziff Davis highlights the gap between brand strategy and ad budgets. Of interest less than half of respondents are targeting based on industry vertical, although they 'know' that should be a priority. >>

Monday, December 17, 2012

81% of European shoppers would spend more for superior customer experience

Price plays an important role in the decision making process, but the vast majority of shoppers would pay extra for a superior customer experience, according to the results of a recent report by software firm Oracle. >>

Monday, December 17, 2012

Report: More shoppers to buy this week

The 2012 holiday season will begin wrapping up this week - the last full week before the Christmas holiday. On average shoppers are expected to spend $900 before Christmas Day and another $200 after the holiday, according to iProspect. And, if not shopping online, they'll at least be researching products online. >>

Monday, December 17, 2012

SMBs: How personalization can improve your performance

Early in Q4, Predicta lauched their SiteApps product in the US marketplace. Since that launch, the company reports steady growth as small businesses turn to their platform to better compete with bigger competitors. >>

Monday, December 17, 2012

Windsor Circle finds increase in buyers returning to cyber shop

The e-tail totals are in for both Black Friday and Cyber Monday, showing strong increases in online buying across the board. The days ended at more than $1 billion spent online. But new data out from Windsor Circle goes a bit farther, showing who is shopping on which day - information that could help retailers when the 2013 holidays come around. >>

Friday, December 14, 2012

Study: Smiling prospects convert more often

When it comes to targeting and engaging B2B prospects, a new report out from Mintigo suggests marketers should look for smiling profile pictures. >>

Friday, December 14, 2012

How unified data platforms simplifies marketing plans

As the online space has become more cluttered, brands have begun to spend more time not only creating campaigns but in tracking them. That extra expense of time puts some marketing efforts out of reach for smaller businesses, but one platform helps brands by putting all metrics in a single dashboard. >>

Thursday, December 13, 2012

Report: Returns could cost retailers $2.9b

More consumers are shopping online - and returning merchandise in-store. While some returns are legitimate, a new report out from the National Retail Federation suggests fraudulent returns will cost retailers billions this year, and ecommerce is part of the problem. >>

Thursday, December 13, 2012

comScore: Green Monday sales surge past $1.2b

The 2012 Online Holiday Spend - through Green Monday - is showing healthy, if not skyrocketing growth. Nearly $30 billion has been spent so far online, with three days pushing past the $1 billion mark - including Green Monday. >>

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