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BizReport : Ecommerce

Ecommerce

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Tuesday, May 18, 2010

Report: Search paying off for retailers

Online retailers, chain stores and even catalog companies are quickly learning more of the benefits of search, at least according to a recent Internet Retailer report. Researchers polled more than 100 online-only retailers, stores and brands and found that 25% of traffic is coming on-site thanks to either natural or paid search. >>

Monday, May 17, 2010

Is your campaign ready for differences in the US Hispanic sector?

Chances are it isn't. Why? Because many marketers and brands seem to be under the assumption that all Hispanics in the United States should be targeted or messaged in the same way. Which is just silly considering the breadth and depth of the population. >>

Monday, May 17, 2010

LucidMedia launches self-serve DSP

For those of you who are do-it-yourself marketers, a new platform could make the online ad world slightly more negotiable. This week LucidMedia launches a self-service, demand side platform (DSP) for advertisers. The platform should help with both targeting and ad optimization. >>

Friday, May 14, 2010

Nielsen: Store brands faring well

The profile of the store brand consumer is changing, rapidly. At least, that is one connection to be drawn from a recent NielsenWire report. According to the research more consumers are purchasing store brands as they await a stronger economy; not only are more consumers buying store brands but it seems that they are now trying more store brands, as well. >>

Thursday, May 13, 2010

Consumers log on to satisfy appetite for edible bargains

Consumers have a voracious appetite for deals and are hungry for information on food purchases. According to Deloitte's latest food safety survey, many are logging on to research and purchase their groceries and dining experiences. >>

Thursday, May 13, 2010

Demandbase offers real-time traffic solution for B2B marketers

Obtaining real time information about traffic, clicks and video views is crucial for marketers targeting specific bases of consumers. Now a similar solution is available on a B2B basis for businesses targeting other businesses. Demandbase has launched their Real Time ID service, said to identify business traffic so that ads, experiences and offers can be customized. >>

Thursday, May 13, 2010

MerchantCircle now available on international basis


Add three more nationalities to the MerchantCircle circle of business minded social networks. This week the hub launches beta versions of its platform for small businesses in the UK, Canada and Australia. The platform connects small businesses, allows businesses to create landing pages and even coupons for distribution across the Internet. >>

Tuesday, May 11, 2010

Study: Media buyers like knowing where ads will be placed


Several recent advertising forecast updates indicate that more ad budgets will be pushed into the online space throughout 2010 as the US economy recovers. Where exactly these budgets will be placed is still a guessing game, but one report indicates that content hubs such as ESPN or webMD may reap larger rewards than advertising networks. Why? >>

Monday, May 10, 2010

Why marketing strategy should measure more than clicks


When it comes to the length of time consumers actually spend on-site, everyone knows the higher the rate the better it is for the brand or marketer. Likewise, most marketers believe the number of clicks an ad receives the more engaging the campaign is to consumers. Which one of these perceptions is actually correct? The first. Lucky for all marketers, though, a recent platform addition helps marketers engage beyond clicks >>

Monday, May 10, 2010

Invite Media, Almondnet partner for keyword, segmented data


A new partnership in the online space should help more marketers utilized both keyword data and audience segmentation information. This month begins a partnership between Invite Media, an advertising technology company, and AlmondNet, a data aggregator. Through the partnership AlmondNet will provide Invite Media with keyword and segmentation information for the Invite Media user base. >>

Thursday, May 06, 2010

Quarter of Americans plan to shop online for Mother's Day

Consumers plan to spend more on their moms this coming Mother's Day than they did last year. The same goes for dads, but to a lesser extent. Either way, many are going to shop online. >>

Thursday, May 06, 2010

Rocket Fuel launch optimizes brand in real time

Rocket Fuel has launched a new tool to help brands better optimize their online communications through automated targeting options and metrics. The platform works in the display space by first profiling customized audiences for each branded campaign. The consumer information is then layered with demographic, lifestyle and purchase history among other factors. The key is that all of the information is offered in real time, giving marketers direct insight into how campaigns are faring. >>

Thursday, May 06, 2010

Dotomi launches Promo Builder

There is a new tool on the horizon which may help brands create buzz about promotions and new products. Called Promo Builder, the tool from Dotomi gives brands the ability to create personalized display media which can then be used cross-channel. >>

Wednesday, May 05, 2010

Women want the mall on their mobiles

Retailers not yet on the mobile bandwagon really ought to hop on, particularly as women charge ahead in their use of the mobile Internet in their day-to-day lives - particularly when it comes to shopping. >>

Monday, May 03, 2010

UnsubCentral's tool empowers consumers within ad space

A new tool has been launched in the online space which could help brands, publishers and marketers better target messages to consumers - by allowing them to opt-out. Called Preference Central, the tool allows consumers to choose the types of content they want to engage with online. Consumers simply choose the types of brands, messages or information they wish to be presented to while online. >>

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