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BizReport : Ecommerce

Ecommerce

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Wednesday, January 25, 2012

iGoDigital: Online CE orders double August - December 2011

The 2011 holiday season may be over but that doesn't mean it has to be history. There are still lessons to be learned from the data collected during the shopping-fest that runs from Black Friday to New Year's Day in the US. First and foremost, trends for shoppers. A new report from iGoDigital shows marketers where the increases were in 2011 - which may indicate where increases can be found looking ahead to the 2012 holidays. >>

Tuesday, January 24, 2012

Brands: Why you need 'Affluencers' in your stream

There is a new breed of consumer out there and they aren't called 'affluencers' because they have a lot of money. Although they do have plenty to spend. This group is increasingly online to research products, share brand information and look for product reviews - either to offer their opinion or to find another's opinion on a product. >>

Tuesday, January 24, 2012

Consumers say 15 second ads acceptable

Internet users are well aware that the price they pay for free online content is to be subjected to advertising but, according to a new survey from Poll Position, viewers don't like those ads to last too long. >>

Tuesday, January 24, 2012

How social will begin impacting ecommerce

The difference between crowds and buying habits between Q4 of one year and Q1 of the next has always been a sticking point for retailers. With the holidays consumers are naturally willing to spend a bit more and then tighten those belts through the next quarter to catch up. One way some brands are coping is through social media, which research shows is impacting traffic and sales. >>

Monday, January 23, 2012

GfK: New breed of shoppers are Xtreme

What happens when austerity and financial concerns combine with technology? According to new research from GfK it creates Xtreme online shoppers. >>

Friday, January 20, 2012

Tool to create more personalized experience online

Real time data. Personalization. Hyper targeting. Starting about six months ago these buzzwords began getting a lot of play from early adopters in online marketing. A personalized experience, goes the rationale, offers consumers more of what they want right now rather than what they searched for a few months ago. A new suite of tools from Monetate trades on the personalization factor. >>

Friday, January 20, 2012

Etailers: Why you need to think about multi-transactions

With all the talk recently about The Cloud and how businesses are using cloud tactics to help remote salespeople or to conduct webinars or to house online presentations some smaller businesses, specifically merchants, may be wondering how the cloud can help them. I recently talked with the COO of Transverse about what the cloud can offer SMBs. >>

Friday, January 20, 2012

Platform to help US brands reach European consumers

With all the talk of m:commerce and social commerce the buzz with international expansion has died off a bit. But the release of one new platform may have more etailers looking harder at online storefronts that can serve an international audience. >>

Thursday, January 19, 2012

Research: Tablet users spend more, convert more than smartphone users

Tablet users are spending more via e-commerce websites than their smartphone and PC using counterparts, according to a new report from Adobe Systems, and retailers should take steps to identify these segments and target them directly. >>

Thursday, January 19, 2012

How Yahoo and Sundance are engaging film fans

The Sundance Film Festival is just around the corner and, as they have with several events in the past year, Yahoo is going to be all over the festival offering viewers insider information - and the opportunity to become a big deal to some special films. Yahoo will be the official hub for the 2012 festival: they'll premiere select short films and viewers will be able to vote for the winner of the first even Yahoo! Audience Award. >>

Thursday, January 19, 2012

Site visitors using social logins stay longer, view more pages

When Internet users log in to websites using a social login they spend more time on those sites and view more pages, according to new research from social technology firm Gigya. >>

Wednesday, January 18, 2012

Retailers: Why you need mobile, not just a website

Smartphones. Tablets. The ways consumers can shop for merchandise - from favorite cereals to the latest fashion trends - continue to grow. A new and increasingly powerful way to shop - and research in-store - is through a smartphone or other mobile device. Yet many merchants are slow to adopt mobile sites. >>

Wednesday, January 18, 2012

Survey: Young prefer to shop in-store rather than online

Good news for brick and mortar stores. A group of LIM College students, in conjunction with the National Retail Federation Student Association (NRFSA), has revealed new survey results that show 18-25 year-olds prefer to do their fashion shopping in-store rather than online. >>

Tuesday, January 17, 2012

Claris/Euclid partnership offers etailers better performance

A new partnership, between Claris Solutions and Euclid Elements, should give online merchants more metrics - which could result in better overall performance. Through the agreement shopper data would help to improve website performance and develop custom options for merchants. >>

Monday, January 16, 2012

Report: M-Commerce needs to up customer service quotient

A new report out from Baynote indicates what, while shoppers are happy to receive emails or text messages from retailers, actually shopping via a mobile device is lacking. That isn't to say mobile sites are turning customers off, it simply isn't their go-to location to make actual purchases. >>

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