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Saturday, December 01, 2007
Reclaim time with autoresponders
Reclaim some valuable business development time by cutting down on the number of emails you, or your customer service staff, have to personally address, while at the same time ensuring your customers are being appreciated and acknowledged. >>
Thursday, November 29, 2007
Product videos increase purchase satisfaction
If satisfaction is the difference between expectation and service received, then there are a whole lot of unsatisfied online shoppers in the U.K. at present. >>
Thursday, November 29, 2007
Shoppers: online hubs lack "experience"
Online shopping hubs may be missing out on a large chunk of revenue this holiday season. According to a recent study from Future Now, e-tailers are focusing too much on innovation instead of focusing on the customer experience. >>
Thursday, November 29, 2007
Monetize PDF content with CPC ads
Yahoo and Adobe Systems have partnered to power a new revenue-making advertising service that will monetize Portable Document Format content. >>
Wednesday, November 28, 2007
Online shopping 'down under'
Australian’s may not have to worry about avoiding bad weather when it comes to Christmas shopping, but many do shop online and for the same reasons as shoppers the world over. >>
Wednesday, November 28, 2007
Cyber Monday madness maims website response
Cyber Monday madness may have pulled in record sales and traffic figures, but it put enormous strain on some of the Internet’s well-known vendors, causing response times to slow and payment systems to malfunction. >>
Wednesday, November 28, 2007
Google upgrades checkout in time for holiday shopping season
Just in time for the holiday shopping season, Google has upgraded its checkout system and added perks for users. The upgrade centers around organizing and tracking online buys; in addition the checkout is offering buyer perks like free shipping and even frequent flyer miles for users. >>
Wednesday, November 28, 2007
Online shopping increases 20% Thanksgiving Day
Black Friday was a good shopping day in the US for online retailers, but Thanksgiving may have been the best shopping day - at least so far - this holiday shopping season. According to metrics firm Hitwise, Thanksgiving day saw a 20% year over year increase in online shopping. >>
Tuesday, November 27, 2007
Study: Product tours increase sales conversion rates
A recent study by Coremetrics, on behalf of SellPoint Inc., discovered that on-demand video tours of products can greatly increase sales conversion rates. >>
Tuesday, November 27, 2007
Mercedes-Benz embraces rich media
Mercedes-Benz has re-designed its websites with rich-media content with the aim of making them more customer-friendly and sales process-oriented. >>
Monday, November 26, 2007
"Black Friday" strong for American e-tailers
Consumers aren't waiting until the last minute to try online shopping this year. According to online metrics firm comScore, e-tailers saw an increase in shoppers - and spending - on Black Friday 2007 compared to Black Friday 2006. >>
Monday, November 26, 2007
EU ponders targeted advertising privacy concerns
European Union regulators have concerns over online privacy and targeted online advertising is about to come under heavy scrutiny. >>
Monday, November 26, 2007
British consumers front of Christmas queues
Consumers in the U.K have already started their online Christmas shopping and traffic is up on October, according to a recent survey from comScore. >>
Friday, November 23, 2007
Online shoppers active on Gray Thursday
Not content with waiting for Black Friday to get their bank account back in credit, more and more online businesses are pushing for Thanksgiving Day sales. >>
Friday, November 23, 2007
10 tips for successful holiday email campaigns
There’s much that marketers can be doing right now to ensure a smooth and successful holiday marketing campaign, and email is an easy channel to plan ahead for. >>
Latest Headlines
- Consumers, like many marketers, don't know what native advertising is
- Travel: Paid search spend continues downward trend
- Why developers need to test apps
- Unruly: SocNetters buzz about getting buzzed
- Survey: Friends, not search, pushing mobile video
- Release leaves power of the brand with the brand
- Pinterest improves product engagement with Rich Pins
- ONS data reveals the U.K.'s 7.1 million disconnected
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