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Wednesday, November 28, 2007

Online shopping 'down under'

Australian’s may not have to worry about avoiding bad weather when it comes to Christmas shopping, but many do shop online and for the same reasons as shoppers the world over. >>

Wednesday, November 28, 2007

Cyber Monday madness maims website response

Cyber Monday madness may have pulled in record sales and traffic figures, but it put enormous strain on some of the Internet’s well-known vendors, causing response times to slow and payment systems to malfunction. >>

Wednesday, November 28, 2007

Google upgrades checkout in time for holiday shopping season

Just in time for the holiday shopping season, Google has upgraded its checkout system and added perks for users. The upgrade centers around organizing and tracking online buys; in addition the checkout is offering buyer perks like free shipping and even frequent flyer miles for users. >>

Wednesday, November 28, 2007

Online shopping increases 20% Thanksgiving Day

Black Friday was a good shopping day in the US for online retailers, but Thanksgiving may have been the best shopping day - at least so far - this holiday shopping season. According to metrics firm Hitwise, Thanksgiving day saw a 20% year over year increase in online shopping. >>

Tuesday, November 27, 2007

Study: Product tours increase sales conversion rates

A recent study by Coremetrics, on behalf of SellPoint Inc., discovered that on-demand video tours of products can greatly increase sales conversion rates. >>

Tuesday, November 27, 2007

Mercedes-Benz embraces rich media

Mercedes-Benz has re-designed its websites with rich-media content with the aim of making them more customer-friendly and sales process-oriented. >>

Monday, November 26, 2007

"Black Friday" strong for American e-tailers

Consumers aren't waiting until the last minute to try online shopping this year. According to online metrics firm comScore, e-tailers saw an increase in shoppers - and spending - on Black Friday 2007 compared to Black Friday 2006. >>

Monday, November 26, 2007

EU ponders targeted advertising privacy concerns

European Union regulators have concerns over online privacy and targeted online advertising is about to come under heavy scrutiny. >>

Monday, November 26, 2007

British consumers front of Christmas queues

Consumers in the U.K have already started their online Christmas shopping and traffic is up on October, according to a recent survey from comScore. >>

Friday, November 23, 2007

Online shoppers active on Gray Thursday

Not content with waiting for Black Friday to get their bank account back in credit, more and more online businesses are pushing for Thanksgiving Day sales. >>

Friday, November 23, 2007

10 tips for successful holiday email campaigns

There’s much that marketers can be doing right now to ensure a smooth and successful holiday marketing campaign, and email is an easy channel to plan ahead for. >>

Friday, November 23, 2007

comScore shows an early surge in holiday shopping

Online shoppers in the US haven't been waiting until Black Friday to shop for holiday gifts. Metrics firm comScore shows an early surge in holiday shopping as more consumers try to beat the holiday rush. >>

Wednesday, November 21, 2007

More shoppers go online for holiday season

‘Tis the season for holiday spending surveys, so here’s some recent consumer-spending data as presented by brand loyalty specialists, Brand Keys. >>

Wednesday, November 21, 2007

Convenience leads shoppers online

There is another reason e-tailers should make online shopping simple: the consumer. According to a new report from Nielsen//Netratings, shoppers turn to online venues for convenience. If an online retailer makes it simple to buy, then, consumers should return time and again. >>

Tuesday, November 20, 2007

Survey: Black Friday shoppers will spend more green

With only three days until Black Friday, many retailers and e-tailers are ramping up their efforts to draw in consumers. There is a good reason for that: according to a recent poll from Maritz Research consumers will spend a lot of money this Black Friday. >>

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