BizReport : E-commerce

E-commerce

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Friday, March 07, 2008

Sponsored links influence online shoppers

The latest results from BIGresearch's Simultaneous Media Survey indicate that paid search may be more beneficial than etailers think. According to the survey about 90% of online shoppers are influenced to buy because of sponsored search links. >>

Thursday, March 06, 2008

Krillion allows users to search locally for products

The next step in local advertising has arrived at Krillion.com. Many studies have shown that a detriment to online shopping is that some consumers don't want to wait for delivery. Many stores are now offering local pick-up. Krillion.com is taking that one step further and allowing consumers to search online for local product locations. >>

Tuesday, March 04, 2008

Channel Intelligence Launches CPA Ad Network

A new advertising network from Channel Intelligence promises high-converting leads in the traffic it sends to retailer website. The cost-per-action model makes it easy for consumers to purchase etailer's products from their preferred platform. For retailers, the platform offers a high ROI because retailers only pay when consumers make a purchase. >>

Tuesday, March 04, 2008

Canadian adults online more than teens

Teens may have a reputation for being surgically attached to the Internet, but new research into the online behavior of Canadian adults and teens shows that adults lead the way in time spent online. >>

Monday, March 03, 2008

Engine Ready: Convert more users with brand-driven traffic

According to a recent report from Engine Ready, an SEO and analytics firm, search traffic may not be as beneficial as traffic garnered from users typing in a URL. The study found that brand-driven traffic - traffic that lands at an etailers by directly typing in an address - is more likely to convert. >>

Friday, February 29, 2008

comScore: UK rankings released

Travel and career websites saw the biggest increases in unique visitors in January, according to comScore’s recently released rankings of the U.K.'s largest and fastest-growing Internet properties and site categories. >>

Thursday, February 28, 2008

Overall Yellow Pages use growing

Yellow Pages directory references rose in 2007, mostly due to increased online activity, found a recent usage report. >>

Thursday, February 28, 2008

U.K. travel websites fail disabled users

A large proportion of online users in the U.K. aren’t being catered for by travel websites, according to new research commissioned by Travolution magazine. >>

Wednesday, February 27, 2008

Online shoppers still want privacy

More shoppers continue to log on to the World Wide Web, but many are still leery of giving out too much information. According to a recent Pew Internet and American Life Project report privacy issues are still a huge stumbling block for American online shoppers. >>

Wednesday, February 27, 2008

Forrester foresees future of music

Could the end of music as we know it be nigh? Forrester Research thinks so. >>

Tuesday, February 26, 2008

MarkMonitor: Making headway against brandjacking

Brandjackers continue to abuse online brands using an increasing range of tactics, demonstrates brand protection firm MarkMonitor in its latest report. >>

Monday, February 25, 2008

Australians socialize, Americans shop

An international study into the habits of Internet users has thrown up some interesting comparisons between Australians, Britons and Americans. >>

Monday, February 25, 2008

British shoppers splash out online

If British shoppers didn’t get what they wanted for Christmas they more than likely joined the online masses who contributed to the growth in Internet sales during January. >>

Friday, February 22, 2008

Report: Affluent African-Americans have 45% of buying power

By 2012, buying power in the African-American demographic will reach more than $1.1 trillion; nearly half of that buying power (45%) will be place within the Affluent African-American segment. The study goes on to indicate that currently African-American's buying power is $892 billion. >>

Wednesday, February 20, 2008

PowerReviews: Consumers seek 4 reviews before buying

A new study suggests that consumer reviews may be even more important to in-market consumers. Researchers at PowerReviews have found that consumers seek out an average of four consumer reviews prior to buying a product. >>

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