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BizReport : Ecommerce

Ecommerce

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Friday, August 01, 2014

Report: M:Commerce share up one-third

There is good news for both bricks-and-mortar and mobile retailers: their shares have both improved through the second quarter of 2014. According to new data out from MarketLive mobile's revenue share increased 35% while bricks-and-mortar store shares increased 59%. >>

Thursday, July 31, 2014

Ecomm Roundup: Faster checkouts and better personalization

Two new releases into the ecommerce space this week should help retailers improve checkouts and logins, as well as on-site personalization. Personalization has been shown to improve shopper engagement and conversions, as product placements are more relevant to the individual shopper. >>

Thursday, July 31, 2014

Top 3 tips to use data better this holiday season

Kids will soon be back in school across the US, and that means retailers are already looking ahead to the holiday season. A new poll out from Looker indicates more retailers are focusing on data for the holidays - capturing the right data and then analyzing and using that data to offer better experiences. >>

Thursday, July 31, 2014

British consumers will give up more personal data for discounts, free delivery

Recently published research from Webtrends shows that consumers in the UK are happy to hand over personal data to brands but many want to be rewarded and there's a limit to just how much information they are happy to part with. >>

Wednesday, July 30, 2014

Webrooming parents heading to physical stores for back-to-school purchases

A survey by Accenture reveals that physical stores remain popular with parents when it comes to embarking on their kids' back-to-school shopping spree. >>

Wednesday, July 30, 2014

Reports: Back to school stressing parents

With only a few weeks left before summer vacation is over for US families, both parents and kids report they're stressing out. For different reasons, of course, but the overall feeling in many households is that school equals stress. >>

Wednesday, July 30, 2014

How to measure engagement to reach a deeper customer relationship

Short-form quizzes and lists have worked to generate repeat traffic for some sites but fail miserably on others; this failure isn't because the quizzes are 'more fun' from site to site. It has to do with the expectation of the visitor. Every brands' content needs to stay true to its brand values and image in order to meet expectations and generate engagement. >>

Wednesday, July 30, 2014

Survey: Amazon influencing back to school shoppers

Many US families are already hip-deep in notebooks and pens, new shoes and jeans for the back to school year, but there are still many left to shop for these items. And, surprisingly, nearly half say Amazon is influencing their buys - both online and in-store. >>

Tuesday, July 29, 2014

Top 3 tips for better channel optimization

No single marketing channel is right for every brand on the planet, although with the right strategy in place, every brand could potentially use all of the available channels with success. Getting the strategy and planning in place to make the most of the channels is the key. >>

Tuesday, July 29, 2014

Study: Sales, marketing disconnect resulting in bad customer experience

It is no secret that a bad experience - whether in store or online - can hurt the reputation of a business. New data out from Showpad and Demand Metric shows just how important experience has become because in a majority of cases (72%) bad sales experiences result in a loss of revenue. >>

Tuesday, July 29, 2014

UK businesses failing to consistently and effectively employ social for customer support

While traditional forms of communication continue to play a major role in the customer experience, people now expect to be able to use multiple channels as they switch between devices and locations. However, as a new report from Webhelp UK has shown, many businesses are failing to deliver consistent and effective customer support across all their channels. >>

Tuesday, July 29, 2014

How to tell if interactions are successful or not

There are two ways to think of success: a successful visit for the user and a successful visit for the company. Ideally, these two concepts should have substantial overlap. But, what if the data is unclear? How can a business tell if interactions are successful or a waste of time? >>

Tuesday, July 29, 2014

Retailers failing to maximize use of social shopping websites

Consumers today are increasingly discovering products via social commerce websites yet, according to new research from Kenshoo and DataPop, very few retailers are posting their products on such websites. >>

Tuesday, July 29, 2014

Home pages of retail websites failing to load fast enough

Today's top retail websites are taking long to load than in previous years, according to new performance analysis conducted by Radware. >>

Tuesday, July 29, 2014

U.K. ecommerce websites improve delivery options to tap overseas customers

Online retailers in the U.K. are capitalizing on the opportunity to tap international markets and are improving website functionality and customer propositions to attract and service overseas customers. >>

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