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BizReport : Ecommerce

Ecommerce

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Wednesday, April 16, 2014

Study IDs disconnect between brands, consumers

Despite mobile devices, smart televisions, radio, television and newspapers it is harder than ever for brands to connect with consumers. Some experts say 'always on' functionality makes it easy for consumers to ignore brands, some say brands need to aggregate and analyze customer data better. >>

Wednesday, April 16, 2014

Shoppers don't care for social integration of mobile apps

What grocery shoppers want from a mobile application is very simple, according to new research from Catalina Marketing, and that's to remain relevant to the task at hand while saving them time and money. >>

Wednesday, April 16, 2014

Report: Travel sites missing the data mark

A new report indicates travel sites may not be connecting well with in-market consumers - and the reason could be a lack of analytics. While online travel hubs are hotspots for many travelers the new report indicates while specific travel sites - like airlines - lag behind. >>

Tuesday, April 15, 2014

Mobile plays significant role in the shopping habits of Boomers and Seniors

Businesses that do not recognize the increasing numbers of older Boomers and Seniors that are involved in mobile shopping are missing out on a growing demographic that wields huge purchasing power, according to a recent survey from the Local Search Association conducted by Thrive Analytics. >>

Tuesday, April 15, 2014

Studies: Web performance impacting experience, Responsive Design slowing mobile sites

Most Ecommerce brands know a thorough website experience is key to engagement, but in some cases that experience is dragging brands down. >>

Monday, April 14, 2014

Retailers lose a third of consumers through in-store smartphone use

European shoppers' purchasing behavior is significantly swayed by their use of mobile devices in-store, according to new research released by performance marketing firm Tradedoubler. Similar research reveals that shoppers want retailers to provide them with a 'useful' app to boost the in-store experience. >>

Friday, April 11, 2014

Top 3 tips to improve e-tail strategy

There is a limited amount of time to get a solid online retail strategy in place for not only the summer but for back to school and then the 2014 holiday season. Marketsmith CEO Monica C. Smith offers her best advice for brands moving into the second half of 2014. >>

Friday, April 11, 2014

How to make multi-channel attribution work for you

Multi-channel attribution is a fairly new buzzword in the online space; it refers to the channels that push shoppers into making a purchase. Many brands are focused on the last channel that impacted a shopper pre-purchase, but one experts says it is the full channel experience that brands need to be aware of - and that they need to understand. >>

Thursday, April 10, 2014

Etailers: How direct marketing can help you reach goals

With spring in full swing across much of the Northern Hemisphere many retailers are counting on busy summers to fill in revenue gaps and help them get ready for the upcoming holiday season. One expert weighs in on how direct marketing may help push the retail envelope. >>

Wednesday, April 09, 2014

Most UK retailers have data disconnect

Data overload isn't just a problem in the US. According to a new eCommera study a majority of UK retailers also have too much data to handle. >>

Wednesday, April 09, 2014

Why more brands need to embrace multi-channel attribution

There is a new buzzword echoing through the online space: multi-channel attribution. Many look at this kind of attribution as a label: what was the last click that led to a sales conversion. But according to one expert multi-channel attribution is more than a single click. >>

Wednesday, April 09, 2014

Retailers: How to start your holiday strategy now

With more than seven months until Christmas, most retailers believe there is plenty of time to develop a strong holiday strategy. The truth is, time is short - because shoppers will begin buying in October, which means ad campaigns in place and running by September. Kristina: What trends are you seeing in ecommerce? >>

Wednesday, April 09, 2014

CMOs urged to go beyond the point of purchase

Businesses that keep their sights firmly fixed on customer acquisition are failing to acknowledge the importance of communicating with customers after they have made a purchase. >>

Tuesday, April 08, 2014

11% of UK retailers expect 50% of online sales to be made via mobile by end of year

Mobile's increased role in ecommerce is reflected in the findings of the latest IMRG e-Retail Survey which has found that more than ten percent of senior ecommerce professionals in the UK believe more than half their online sales will come via mobile by the end of this year. >>

Monday, April 07, 2014

British shoppers retain penchant for offline shopping

Shoppers in Britain continue to prefer a visit to the stores to shopping online, and new research commissioned by Vouchercodes.co.uk and conducted by YouGov discovers the reasons why. >>

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