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BizReport : Ecommerce

Ecommerce

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Wednesday, June 26, 2019

Study: Shoppers won't wait for site-load

It has been a long-held belief that people will click away from sites with long load times. New data underlines this, especially for online shoppers. Researchers found that 90% of shoppers have left an ecommerce site because it loaded slowly and more than half (57%) have not only left, but bought from a competitor because of site loading issues. >>

Tuesday, June 25, 2019

Expert: How data will impact the next 5 years

Data collection and analysis continues to become more important for business success, but consumers continue to worry about data breaches and how their private information is used, leaving many merchants and marketers wondering just what they can, could, or should do for their customers. We asked a digital expert how the data wars would change the digital space over the next few years. >>

Monday, June 24, 2019

Report: SMB owners taking on more responsibility

While there has been a boom in small businesses opening in the US over the past decade, a new report indicates these business owners are shouldering much of the responsibility. SMBs are also finding newer tech to be an implementational challenge. To cope, more SMB owners are shouldering more of the business responsibility. >>

Friday, June 21, 2019

How to create a strong SPO strategy

By 2020 programmatic ad spending is predicted to reach $100 billion. As this spend continues to increase so is the reliance on Supply Side Platforms (SSPs) for quality space and, according to one expert, why more brands must incorporate Supply Path Optimization. >>

Wednesday, June 19, 2019

Reports: Disconnect between brands, shoppers on AR/VR

While more and more consumers are looking to tech to make their shopping simpler, many aren't convinced that merchants and brands can deliver for them. That isn't stopping brands and marketers from investing and trying out AR/VR options for consumers, though. Those are two key findings from research reports out this month. >>

Monday, June 17, 2019

Study indicates mobile not brand-safe

The mobile space could be a dangerous place for brands. That is a key takeaway from new DoubleVerify data. Researchers found that brand safety incidents can be as much as three times higher in apps than is other digital spaces. And, with more ad budgets pushing in to mobile, it could make mobile a dangerous place for brands and marketers. >>

Friday, June 14, 2019

Study: Personalization key for conversions

Relevance may top price and even loyalty status. That is a key takeaway from Avoinos' Consumer Expectations in 2019. Their researchers found that, when all other factors are equal, personalization - i.e. relevance - is what prompts them to buy. >>

Thursday, June 13, 2019

Report: Shoppers spending more online than in-store

On average, online shoppers are spending more per visit than in-store shoppers. That is a key takeaway from Shopify's latest State of Commerce report. According to their data, the average online shopping visit totals $75 while the average in-store shopping visit totals $62, with online storefronts seeing the bulk of these purchases (82%). >>

Wednesday, June 12, 2019

Expert: How Apple's Sign-In feature could impact marketers

Apple's WWDC event is making waves around the digital space, from announcements about their new products to how they're updating existing offerings. One of those? The new "Sign In With Apple" feature. >>

Monday, June 10, 2019

Expert: How social is impacting ecommerce

Marin Software has released their Q1 2019 Benchmarks report, and among the more interesting findings is this: more merchants and retailers are investing in stoppable content for social media. This influx of cash is likely due to consumers' continuing interest in social media as a shopping tool - turning to influencers to find new products and branded social pages for product information. We asked a digital expert how social is impacting ecommerce. >>

Thursday, June 06, 2019

Study: Quality key for loyalty programs

When it comes to building a loyal customer base, the quality of products is key for merchants and marketers. That's a key takeaway from new Yes Marketing research which found the product quality and value are the top factor for 41% of loyalty customers. >>

Wednesday, June 05, 2019

Study finds consumers reluctant to embrace biometrics

It's passwords over biometrics when it comes to consumer preferences. That's the word from new Paysafe data which found that while just over half of global consumers have used some form of biometrics to make a payment in the past, nearly as many (56%) worry that biometrics will increase identity fraud, putting their personal information at risk. >>

Monday, June 03, 2019

Reports: SMBs focused on tariffs, look to Facebook to engage

New data out from BizBuySell indicates a growing number of small business owners are worried about how President Trump's Chinese tariffs will impact their business - and that most believe the tariffs could end their business. >>

Saturday, June 01, 2019

Cybersecurity Tips for Responsible eCommerce Shop Owners

Here are a few tips on where to start and what to add to your eCommerce website. >>

Wednesday, May 29, 2019

Reports: Chatbots, personalized content driving conversions

Two new report indicate chatbots and personalized content could be game changers for retailers moving forward. >>

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