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BizReport : Ecommerce

Ecommerce

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Monday, September 16, 2019

Studies: Savings, payment options key for online shoppers

It is no secret that online shoppers are quite savvy at saving money or that they want a seamless checkout experience. Two new report, however, underline just how much the right deals and offers, as well as the right payment options, can impact e-tailers upcoming holiday season. >>

Thursday, September 12, 2019

Top tips to help retailers make the most of returns

Consumers want more from their return interactions than a new product or a refund on their money. That is a key takeaway from Narvar's State of Online Returns. Their new report finds that, while consumers want the returns process to be simplified, they're also looking for a better overall experience. And, while many retailers have upped the experience factor for buying products or services, many haven't taken a hard look at what the experience is like for those returning items. >>

Thursday, September 05, 2019

Study: Slow shipping, long lines a pain for holiday shoppers

Retailers may want to look at the checkout and shipping options they offer before the busy holiday shopping season begins. That, according to new data out from Bazaarvoice, which indicates that slow shipping and long checkout lines are two of the three biggest 'pain points' for shoppers during the holiday rush. >>

Wednesday, September 04, 2019

Study finds security key to keeping customers

Real or perceived, security issues are a problem for businesses, and it doesn't matter how big or small. According to a joint Forrester and BitSight report more than one-third (38%) of businesses believe they've lost business because of security issues within their business. >>

Tuesday, September 03, 2019

Expert: How hyper-personalization and data are changing advertising

Data is becoming more abundant, available, and usable for more than just targeting.  Data sources can include brand, geo/browser, cookie, third-party, social, real-time, publisher, contextual, user-generated, weather and decisioning platforms. For the first time in the history of advertising, brands and agencies cannot only target specific audiences, but literally produce and deploy thousands (or millions) of unique and relevant ads and messages to each member or group. And, according to one expert, those on the cutting edge of data can expect to see great results. >>

Friday, August 30, 2019

Nanny-cams to virtual assistants: How IoT brands can protect customer privacy

From Siri and Alexa to Nest home hubs and even puppy and nanny cams, there are a plethora of electronic devices collecting customer data that can be used either by White Hats or Black Hats. According to reports most (65%) of consumers are concerned about how these devices collect data and 55% don't trust businesses to protect their privacy. Here's how companies can ensure their IoT devices are safe - and trusted - by consumers. >>

Thursday, August 29, 2019

Study: Fraud a big problem in social

A new report out this week from Arkose Labs points to a big problem in the social space: that of fraud. According to their research fraudsters are targeting social by both using social logins fraudulently and by creating fraudulent social media accounts. >>

Wednesday, August 28, 2019

How publishers can capitalize on app user LTV

The lifetime value (LTV) of a consumer has always been important to merchants and brands, but lifetime value, especially in the digital space, can be hard no only to measure but to strategize. Here are three tips to improve the lifetime value of mobile consumers. >>

Monday, August 26, 2019

Expert: How Instagram's Explore could impact brands

Instagram's Explore is setting the social platform up for even more ecommerce content. The move could help Instagram become a full funnel platform - giving consumers the ability to discover and purchase products in one place. But, some IG influencers and even some merchants worry about how the new offerings will impact their business. >>

Tuesday, August 20, 2019

How to use SMS to reactivate abandoned shopping carts

Texting a shopper who left a full shopping cart could bring in a wealth of new sales. That is a key takeaway from new SlickText data which found that, on average, merchants and retailers were able to recover about 20% of abandoned carts simply by texting the shopper who left the purchases unfinished. >>

Wednesday, August 14, 2019

Study: It's human, not consumer, experience that matters

While customer experience may remain a phrase buzzing around many agencies and businesses, one new report cautions businesses and marketers against treating their customers too much like, well, customers. That, because new data is showing that brands that are more attuned to the wants and needs of people are growing at faster rates than those treating people like consumers first and people second. >>

Tuesday, August 13, 2019

Time for a content edit? Here's how to proceed

Content is a huge part of a brand's identity, especially in the online space, but with the flood of social media content, new product content, and even revised product content it can be hard to ensure all of those pieces accurately reflect the brand, its values, and identity. If your brand hasn't conducted a content audit recently - or ever - it could be time. Here's how to do it. >>

Monday, August 12, 2019

How the FedEx/Amazon split could impact ecommerce

Last week FedEx announced they wouldn't renew their contract with ecommerce megastore Amazon. The move opens FedEx to delivering for competing retailers including big box stores like Walmart or Target, and it also puts Amazon in need of a new package delivery partner. But, what does it mean for consumers and even third-party sellers using Amazon to reach shoppers? >>

Wednesday, August 07, 2019

Study finds mobile ads influential in buying

Ads on mobile may be a bigger part of the conversion funnel that merchants and marketers realize. That is a key takeaway from new AdColony data; researchers with their Back to School Shopping Survey found that just over half (53%) of consumers have made a purchase on their mobile device based on an ad seen on the same device. >>

Tuesday, August 06, 2019

Report: Ecommerce ad spend pushes up

More marketers are pushing ad dollars into the digital space, as has been true for nearly every quarter over the past decade. But, according to Marin Software's new report, a growing number of those ad dollars are now being earmarked for social. >>

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