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BizReport : Ecommerce

Ecommerce

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Saturday, August 29, 2015

Reports: Brands are winning back to school

Engagement Labs has been following brands in the social space throughout the back to school season, and have some trends to share. According to their research the retail brands winning on Facebook include Abercrombie & Fitch, Hollister and L.L.Bean while the top retailers on Twitter include Aeropostale, Forever 21 and Converse. Hollister and Aeropostale also show up as the top two Instagram retailers, along with American Eagle. >>

Friday, August 28, 2015

Expert: How to turn data-rich into data-action

There is a plethora of data available to brands these days - social media data, click data, past purchases and even snail-mail newsletter lists. But turning this data rich atmosphere into actionable insights is still hard. One expert offers his advice. >>

Friday, August 28, 2015

Expert: 3 questions to ask before outsourcing

According to a recent Gartner report about half of company's digital marketing activities are outsourced. This outsourcing can take a load off of PR or marketing departments, but may not be the best use of company resources and budget dollars. One expert explains why brands should consider outsourcing - or not. >>

Friday, August 28, 2015

Retailers must consider tech expectations of in-store consumers

Retailers must begin to take into account the technological demands of consumers in-store. The right infrastructure is needed to meet the growing connected shopping experience that consumers are increasingly expecting, finds new survey. >>

Thursday, August 27, 2015

Ad Roundup: Releases for social data, site understanding

In today's advertising roundup, a trio of releases that should give brands better insight into their customer bases whether on the web or within social media. >>

Thursday, August 27, 2015

Best practices for a solid omnichannel strategy

When expanding to omnichannel, companies have to balance a growing number of customer touchpoints with the need to deliver a consistent and seamless experience across those various channels. One expert offers her best practices for a solid omnichannel strategy. >>

Thursday, August 27, 2015

Five-fold YoY growth in contactless payment use in UK

Adoption of contactless payments has witnessed significant year-on-year growth in the UK, according to new figures released by MasterCard, with more to come as the 'tap and go' limit rises next week. >>

Wednesday, August 26, 2015

Study: Content, page loads reduce brand trust

In the game of trust building something new is beginning to build - and takeaway - brands' trust: user experience. That's the takeaway from a new Neustar study which indicates a shoppers online experience - from brands' content to identification methods - can help to build trust or can erode it. >>

Wednesday, August 26, 2015

Top 3 tips to set up rules to protect against fraud

Fraudsters often target products that will be easiest to resell. For businesses selling bicycling gear, for instance, criminals might have an easier time selling bike lights and locks than a whole stolen bicycle. Repeat offenders also know that high dollar purchases trigger fraud prevention systems, so they will focus on low dollar orders and maybe spread them across multiple credit cards. Here are our top 3 tips to set up rules that will help identify fraud faster. >>

Tuesday, August 25, 2015

Top 3 tips to identify fraudulent purchases

Fraud prevention has been around almost as long as stealing, and good businesses employ security systems that help them identify shoplifters before they leave the store. The online space continues to be a hard place to identify fraudsters. one expert offers his top 3 tips for brands to identify fraudulent purchases. >>

Tuesday, August 25, 2015

Back to School proves the importance of mobile for the holidays

One big trend so far during the back to season: mobile is increasingly important to retail brands and department. Recently Google compared mobile shopping during the 2014 BTS season with 2015 and found about 40% of shoppers used mobile devices (2014) compared with more than 50% this year. >>

Monday, August 24, 2015

Study: Most shoppers researching via mobile

Shopping online - or on mobile - is growing more popular every day. Many shoppers who prefer to buy in physical stores say they have researched product via a mobile devices prior to buying. New data out from HookLogic and Market Tree outlines what shoppers are doing in the mobile space. >>

Monday, August 24, 2015

Top 3 tips to win the 2015 holidays

For brands to engage they need consumer trust, and for trust to build brands must be authentic. Some brands choose celebrity endorsements as a trust factor, but one expert notes that most (92%) of consumers believe friend/family recommendations over advertising. One expert says the human aspect is key for the upcoming holiday season. >>

Friday, August 21, 2015

UK shoppers not sold on drone delivery

A new survey shows that less than a third of consumers in the UK are ready for their purchases to be delivered by drones, while some would consider stealing deliveries from drones. >>

Friday, August 21, 2015

Expert: How 2 retailers are winning back to school

In the race to get the most back to school dollars in the registers, retailers Macy's and Kohl's are winning. One expert breaks down what these retailers are doing to beat the competition. >>

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