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BizReport : Ecommerce

Ecommerce

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Thursday, October 30, 2014

Mondays a favorite of fraudsters

While most people entering stores or making purchases online this holiday season will actually be buying, one report indicates the fraud levels may also increase. According to Feedzai online payment fraud has reaced the $750 billion mark, globally, with online fraudsters leading the way. >>

Thursday, October 30, 2014

Reports show strong Q3, point to strong Q4

Retail had a strong Q3, especially for brands implementing strong mobile and social strategies. That could mean a stronger Q4, too. >>

Thursday, October 30, 2014

Study reveals global consumer attitudes to cross-border ecommerce

A clear and accurate online buying process, confidence and transparency in delivery and competitive pricing will all help bring down barriers to cross-border buying, according to new research released by Pitney Bowes. >>

Wednesday, October 29, 2014

Study finds omnichannel strategy can drive more revenue

There are two new studies out this week that indicate a multi- or omni-channel strategy can help retailers drive local traffic to their stores - rather than into online boutiques. Even 'boutiques' the size of Amazon. G/O Digital researchers looked at both omnichannel campaigns and local mobile strategies to come to their findings. >>

Wednesday, October 29, 2014

Top 3 tips to win with social this holiday season

We're still a month away from Thanksgiving, but many retailers and brands are already in the midst of their holiday season campaigning. One expert believes social could be the way more brands connect and engage. Here are Engagor's top 3 tips to win with social this holiday season. >>

Wednesday, October 29, 2014

Top 3 tips to improve multichannel strategy

Nearly three-quarters of consumers say they 'expect' to see in-store products on websites and about half say they want to be able to buy a product online and then immediately come to the store to pick it up according to research. This kind of cross channel experience, however, is causing some retailers to struggle. >>

Tuesday, October 28, 2014

Consumers comfortable leaving online shopping for Christmas gifts until last minute

Consumers feel more confident leaving the ordering of Christmas gifts online as late as possible but will blame retailers if items are not delivered in time, according to new research. >>

Tuesday, October 28, 2014

Halloween is the biggest make-up event of the year on YouTube

Beauty videos are a popular topic on YouTube but, according to recent figures released by Google Think Insights, Halloween is when make-up tutorials are at their most popular. >>

Monday, October 27, 2014

Adyen: M-Comm set to explode in Asia

The release of Apple Pay has a lot of people talking about the future of mobile commerce. Now new data out from Adyen indicates mobile payments were already climbing before that release. Their data shows that between July and September this year payments made via mobile devices increased just over 2%. >>

Monday, October 27, 2014

Study: First party better than third

Turns out there could be more to first party data than many advertisers have thought. That the 'something more' include metrics for clicks, page views and time on site. According to one new study campaigns using first party data scored higher on these measurements than campaigns using third party data. >>

Monday, October 27, 2014

Top 3 tips to improve retailers' mobile strategy

This holiday season one expert advises brands to take advantage of loyalty programs and consumer data. Offer discounts in exchange for email addresses, offer social media programs that are track-able. >>

Friday, October 24, 2014

Study: Retailers aren't ready for next-gen tech

Retailers aren't ready for the next generation of shopping technology. That's the takeaway from new data out from Mozu which indicates nearly three-quarters (69%) of retailers aren't integrated with omni-channel solutions; about one-third say they haven't even considered such integration. >>

Friday, October 24, 2014

Expert Advice: Invest in Near Field Communications

On Black Friday both on and offline retailers will experience a huge spike in traffic - there will be buyers for everything from new jeans to new cars. The key is for retailers to market correctly before shoppers enter their doors, and according to one expert Near Field Communications is one way to push those traffic and conversion numbers. >>

Thursday, October 23, 2014

Study finds mobile payments high on consumers' minds

Mobile access to content, email and social networks is pushing consumers' want of mobile access across that board. That's the takeaway from a new study which indicates about one-third of consumers are interested in mobile payments options while about half say they'd switch their mobile to an iDevice just to access Apple Pay options. >>

Wednesday, October 22, 2014

Spending up but enthusiasm down for Halloween celebrations in the UK

Spending on Halloween may be up in the UK, but research from Webloyalty found that celebrating the spooky occasion isn't as popular among Brits as it once was, and half of those surveyed won't even be answering the door to trick or treaters. >>

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