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BizReport : Ecommerce

Ecommerce

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Tuesday, December 12, 2017

Top tips to increase engagement through content

'Tis the season for marketers to put on their best face and get "PRT"-y for consumers: get personal, get relevant and get timely with their advertising. One expert explains how marketers can get more personal - and more relevant - now. >>

Monday, December 11, 2017

More people banking online, how marketers can connect

As more people turn to mobile and online banking, rather than going to actual bank locations, it makes sense for bankers to take more of their business online, as well. One expert explains how bank marketers can connect with the consumers. >>

Monday, December 11, 2017

Consumer delivery demands call for new models

Just how important is delivery speed to online shoppers? Research from both sides of the Atlantic reveals it's very important - more important than cost in some cases - and how speed of delivery is leading many companies to look at crowdsourcing. >>

Friday, December 08, 2017

Expert: Sales Trends to Watch in 2018

As marketers countdown to January 1, 2018, and put the final touches on strategies for the first quarter, one expert offers insight into a few trends that will likely impact performance. Namely, trends in AI, sales operations, and lead generation. >>

Monday, December 04, 2017

Positive signs through first full holiday shopping week

While most of the headlines surrounding the first official week of the holiday shopping season have been about revenue lines, there is another positive factor surrounding the week: credit card fraud is down. >>

Friday, December 01, 2017

Marketers: Why happy employees are key to success

You've heard the expression 'happy wife, happy life'. In business, that expression could be modified to 'happy employee, strong revenue line'. Unfortunately, some marketers are missing out on how to build loyal - and happy - employees, and this could be hurting end of year success. Read on for tips on keeping employees happy, bottom lines healthy, and everything on-brand. >>

Monday, November 27, 2017

Merchants see spike on Thanksgiving

For the second year in a row, Thanksgiving sales have beaten out Black Friday numbers. That, according to new Monetate data, which shows average order values about $10 higher per cart on Thanksgiving than on Black Friday. >>

Wednesday, November 15, 2017

Solid start to 2017 holiday season, how marketers can prep

Adobe has released initial findings for the 2017 holiday shopping season - and if the season continues, marketers will have a merry Christmas, indeed. According to Adobe's data the US Veteran's Day weekend shopping totals topped $1.3 billion, a 9% increase YoY. >>

Thursday, November 09, 2017

What Amazon's 3rd party discount move means for marketers

Recently, Amazon announced plans to begin offering discounts on items listed in their system from third party sellers. What impact might this have on smaller merchants and marketers? One expert explains. >>

Tuesday, November 07, 2017

How marketers can protect from fraud during the holiday season

The holiday season isn't only the season of giving, it's the season of taking. At least where fraudsters are concerned. In fact, more than 10% of transactions may be fraudulent this holiday; Kount has reveal a few keys for marketers to protect themselves from fraud. >>

Monday, November 06, 2017

Marketers: Look for ways to engage online this holiday

As the holiday season approaches, forecasts indicate that marketers and merchants need to make an effort to engage digitally. According to Adobe, the online spend will surpass $107 billion, that's a 13% increase YoY. >>

Tuesday, October 31, 2017

Survey: Digital hot for holidays, how marketers can engage

Look for more consumers to head online for the 2017 holiday shopping season; this isn't a new happening. For more than five years, the amount of holiday dollars spent online have increased significantly, and according to the Deloitte Annual Holiday Survey, this year online spending will top the spend of in-store consumers. >>

Monday, October 30, 2017

Top 3 tips to use cart abandonment emails to re-engage

Most marketers know that abandoned carts are a key point of reengagement for consumers. The problem is hitting the right now with the first contact after an online shopping cart has been abandoned. That's where new data from Klaviyo comes in. >>

Wednesday, October 25, 2017

Why content needs to be on non-ecomm sites

While many marketers are building up the content on product pages, new data indicates that this content build-up needs to be in place across the web, specifically on social media, not just on ecommerce or product pages. In fact, most consumers now say Facebook is the site that is inspiring most of their purchase decisions. >>

Thursday, October 19, 2017

Marketers failing at personalization

Despite the wealth of customer data available - or perhaps because of it - marketers continue to struggle with personalization. That's the word from Sitecore; their global study finds that while most (79%) marketers believe personalization is a priority, they continue to struggle in analyzing data and putting it to use. >>

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