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BizReport : Ecommerce

Ecommerce

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Friday, May 22, 2015

Top retailers failing to meet consumer expectations of personalized comms

Top online retailers are failing to capitalize on consumers' growing expectations of receiving insight-driven, personalized brand communications, according to new research from Teradata. >>

Friday, May 22, 2015

How triggered emails can reduce shopping cart abandons

With shopping cart abandons holding steady at over 50% retailers continue to look for a solution. One expert suggests triggered email might be the answer. >>

Friday, May 22, 2015

How to better protect consumers' mobile privacy

Data breeches are almost becoming commonplace, which is why one expert insists businesses need to focus on security measures. Two-factor authentication is one option for brands ready to take the next security step. >>

Friday, May 22, 2015

Expert: What Google buy buttons could mean for ecommerce

Some experts are predicting that Google will soon launch buy buttons. One expert weighs in on the implications of this proposed tool. >>

Friday, May 22, 2015

Consumers keen to use new payment technology but businesses slow to adopt

Shoppers are keen to use new payment technology but, according to a new report from Sage Pay, businesses are being slow to adopt them. >>

Thursday, May 21, 2015

Ad Roundup: Integrations and new releases to offer more insights

In today's ad roundup upgrades to platforms and new releases should put brands in a better data situation. >>

Thursday, May 21, 2015

Study: Video views on the up

Video continues to draw consumers' attention. That is the takeaway from a new FreeWheel report. The video platform reports that through Q1 2015 video videos increased 40% (vs. Q4 2014) while video ad views increased 45%. >>

Wednesday, May 20, 2015

Study: Retailers need to add reminders to To Do lists

New data shows retailers may be missing an important engagement moment with their shoppers: the reminder. Bronto Software and Demandware looked into the abandon rates for both shopping carts and product pages and found most (85%) of retailers aren't sending reminders to their shoppers about items they've left behind. >>

Tuesday, May 19, 2015

Google plans one-click shopping feature via mobile search

Google is taking advantage of mobile's lead over desktop in search by preparing to launch Buy buttons alongside sponsored mobile search results. >>

Tuesday, May 19, 2015

Study: In-store shopping still preferred

For all the talk about people choosing online retailers, one new study say in-store shopping is still the shopping method of choice for the bulk of shoppers. >>

Tuesday, May 19, 2015

Expert: Salespeople still important for B2B brands

Online tools and platforms are growing in the B2B sector, but according to one expert salespeople continue to be vital to the industry. >>

Monday, May 18, 2015

Why brands must look into mobile privacy

Customer privacy is a growing concern, not just in the consumer segment, but also with forward-thinking brands. With the wide use of mobile devices, but those devices can put consumer information at risk. >>

Monday, May 18, 2015

Ad Roundup: Programmatic and ecommerce solutions

In today's advertising roundup: a solution that offers scale for programmatic campaigns and a partnership bringing customized ecommerce experiences. >>

Monday, May 18, 2015

Top 4 tips to improve A/B testing

A/B testing is one of the best ways for brands to know what will happen once their campaigns are launched into the wild. One expert offers his top tips to improve campaign testing. >>

Friday, May 15, 2015

Top 3 tips for better customer engagement

Companies need to understand the sources of data and their relative value, in order to give the proper weight to any "counterintuitive data" they may receive, says one expert. This means that brands have to invest in the training needed to make sure the entire team understands data collection points and knows how to appropriately rank data sources. >>

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