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BizReport : Ecommerce

Ecommerce

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Thursday, September 21, 2017

More shoppers using bots, here's how marketers can connect

While many online marketers have begun adopting AI tactics to simplify how they build out ad campaigns, that isn't the only area in which bots, voice assistants, and other AI tools can be used. >>

Thursday, September 14, 2017

How to get ahead in grocery retail

More and more consumers are beginning their in-store grocery shopping in a digital environment yet the grocery sector is falling behind other retail sectors when it comes to making the shopping experience easier. What can be done? >>

Thursday, September 14, 2017

Brands: This is where you should experiment with personalization

Personalization, while proving to be a boon to some marketers, remains problematic for others. One expert offers advice for brands on how to experiment to ensure personalization is working well. >>

Tuesday, September 12, 2017

Expert IDs how marketers can protect from ransomware

According to some reports, ransomware is expected to cost brands and marketers about $5 billion this year. Much of the increase is due to the increased use of online currencies, and hackers who are targeting smaller and mid-sized marketers rather than focusing on huge businesses. Here's how brands can protect themselves. >>

Friday, September 01, 2017

Challenges to adding voice activated assistants to your business

While voice assistants are growing rapidly in homes, in offices, there can be drawbacks to their use. One expert explains the problems, and potential for voice assistants to help advertisers and publishers. >>

Thursday, August 31, 2017

How Widen helps Spectrum Brands streamline

Asset management and workflow hub Widen has changed the way Spectrum Brands approaches projects, helping to streamline efforts. This process has saved the company time, but more importantly money. Here's how. >>

Thursday, August 31, 2017

How to unify customer data for stronger engagement

There is more customer data readily available for merchants, publishers, and other advertisers than at any time in the past. Still, many brands struggle to understand their customers. This, according to one expert, is because customer data isn't unified. >>

Wednesday, August 30, 2017

Survey: Men, boomers most likely to run SMBs

This will likely come as no surprise, but according to new Manta data the majority of small business owners are men, and are most likely to be from the Boomer generation. But, female Millennials are beginning to close the gap. >>

Monday, August 28, 2017

Study finds performance key to loyalty

When it comes to today's consumers, a good online or mobile experience is key to loyalty. That, according to new data from Apica, which shows that more than half of shoppers are less loyal to brands after encountering bad digital performance. >>

Monday, August 28, 2017

Is personalization bad for business?

More advertising and experience tools crop up daily for digital marketers, but there has been some push-back from consumers in the area of personalization. One expert explains why brands may need to change their personalization options. >>

Friday, August 25, 2017

Report: App Install Fraud costing $300m

Mobile marketers are getting hit hard by app install fraud. DataVisor has studied the area and found that this area is costing mobile brands about $300 million per year. >>

Friday, August 25, 2017

Brands: How to make the most of your sales ops team

The role of sales operations professionals is one of the most varied positions in most digital businesses today, and because of the scope, many businesses may not be getting the most from their teams. >>

Thursday, August 24, 2017

Challenges 3rd Party Sellers must address

Ebay, Amazon, Etsy, and many other sites make it easy for third party sellers to make a living. But there are risks to 3rd party selling that merchants must address or face losing their income and business. >>

Wednesday, August 23, 2017

Survey: Productivity lags because employees overloaded

If you think the productivity level within your business is a bit low, the culprit could be employees who are already overloaded in the communication department. That's a key takeaway from new Clarizen data, which found that most managers report that productivity levels haven't improved even after the business took steps to improve communications abilities. >>

Tuesday, August 22, 2017

Survey finds brand more important than store

When it comes to shopping - either online or offline - it turns out brand trumps store. That, according to new data from Astound Commerce. Their research shows that customers are increasingly brand loyal, but they aren't showing the same affinity for retailers or merchants. >>

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