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BizReport : Ecommerce

Ecommerce

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Wednesday, November 15, 2017

Solid start to 2017 holiday season, how marketers can prep

Adobe has released initial findings for the 2017 holiday shopping season - and if the season continues, marketers will have a merry Christmas, indeed. According to Adobe's data the US Veteran's Day weekend shopping totals topped $1.3 billion, a 9% increase YoY. >>

Thursday, November 09, 2017

What Amazon's 3rd party discount move means for marketers

Recently, Amazon announced plans to begin offering discounts on items listed in their system from third party sellers. What impact might this have on smaller merchants and marketers? One expert explains. >>

Tuesday, November 07, 2017

How marketers can protect from fraud during the holiday season

The holiday season isn't only the season of giving, it's the season of taking. At least where fraudsters are concerned. In fact, more than 10% of transactions may be fraudulent this holiday; Kount has reveal a few keys for marketers to protect themselves from fraud. >>

Monday, November 06, 2017

Marketers: Look for ways to engage online this holiday

As the holiday season approaches, forecasts indicate that marketers and merchants need to make an effort to engage digitally. According to Adobe, the online spend will surpass $107 billion, that's a 13% increase YoY. >>

Tuesday, October 31, 2017

Survey: Digital hot for holidays, how marketers can engage

Look for more consumers to head online for the 2017 holiday shopping season; this isn't a new happening. For more than five years, the amount of holiday dollars spent online have increased significantly, and according to the Deloitte Annual Holiday Survey, this year online spending will top the spend of in-store consumers. >>

Monday, October 30, 2017

Top 3 tips to use cart abandonment emails to re-engage

Most marketers know that abandoned carts are a key point of reengagement for consumers. The problem is hitting the right now with the first contact after an online shopping cart has been abandoned. That's where new data from Klaviyo comes in. >>

Wednesday, October 25, 2017

Why content needs to be on non-ecomm sites

While many marketers are building up the content on product pages, new data indicates that this content build-up needs to be in place across the web, specifically on social media, not just on ecommerce or product pages. In fact, most consumers now say Facebook is the site that is inspiring most of their purchase decisions. >>

Thursday, October 19, 2017

Marketers failing at personalization

Despite the wealth of customer data available - or perhaps because of it - marketers continue to struggle with personalization. That's the word from Sitecore; their global study finds that while most (79%) marketers believe personalization is a priority, they continue to struggle in analyzing data and putting it to use. >>

Monday, October 09, 2017

More marketers turning to AI, here's why

Over the past few years, more and more marketers have pushed budget spend into artificial intelligence. To the point that, according to new data, most marketers are planning on increasing their martech budgets moving forward. The problem? AI is proving to still need human input. >>

Wednesday, October 04, 2017

EMV still a struggle for small businesses, here's why

Nearly two years after the official EMV credit card switchover in the US, many small businesses still struggle to actually accommodate the change. This inaction on accepting - and utilizing - new chip card technology leaves businesses and marketers open to liability issues. >>

Tuesday, October 03, 2017

Deloitte: Marketers should see significant holiday increases

Merchants and marketers will likely be happy with the upcoming holiday season. According to Deloitte's holiday forecast, sales should increase about 4% overall, with ecommerce sales increasing up to 21%. >>

Friday, September 29, 2017

More mobile customers going into stores

While many marketers believe mobile consumers are pushing more of their buying activities online, new data out from MocoSpace indicates that, for at least one purchase, mobile consumers are going into stores. That purchase is for mobile phones. >>

Wednesday, September 27, 2017

Two steps to help prevent journey hijacking

New data out from Namogoo highlights a growing problem for merchants and marketers: the hijacking of customers' online journey. According to their research customer journey hijacking could cost brands more than $2 billion this holiday season. >>

Monday, September 25, 2017

Brand trust: Sweat the small stuff

The advent of social media has led to better informed consumers that are not afraid to act when the behavior of retailers and brands they purchase from leads to trust issues. However, while a bad social media experience can go viral and influence many consumers, existing customers have their own trust issues. >>

Monday, September 25, 2017

Tech key to small biz growth

According to new data out from Deloitte, digitally advanced small business - including online marketers and publishers - are showing up to 4 times higher growth than those who aren't embracing the digital space. Here's how businesses can move ahead. >>

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