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BizReport : Ecommerce

Ecommerce

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Friday, April 17, 2015

Expert: What retailers need to know about EMV

Later this year the US will finally the EMV - the Europay-MasterCard-Visa standard. What does this mean for US-based retailers? >>

Thursday, April 16, 2015

Top 3 tips to add personality to your targeting

Behavior and context are crucial to brands understanding what their online customers want and need. But, according to one expert, there is more to targeting that context and behavior, he says brands also need to take into account the personality of the consumer. >>

Thursday, April 16, 2015

Study: Tech making it simpler for brands to connect

Technology is changing the way brands approach advertising and engagement. That according to new data out from Experian Marketing Services. Their new study finds that brands are implementing more data-centric marketing initiatives like audience segmentation, data hygiene and campaign testing. >>

Wednesday, April 15, 2015

Survey: M:Commerce lagging behind fraudsters

Only about one-quarter (23%) of merchants currently accept mobile wallet payments according to the 2015 Mobile Payments & Fraud Survey, but the most interesting news: mobile fraud is accelerating faster than mobile retailers are implementing practices to stave that growth. >>

Wednesday, April 15, 2015

Survey: SMBs want tax reform

Tax day is here and according to a majority of small businesses polled, they want reform. According to new data out from Endurance International Group about 90% of SMBs polled believe the federal tax code needs to be reformed. >>

Wednesday, April 15, 2015

Ad Roundup: TV, mobile and B2B tools

In today's advertising roundup: a B2B brand is re-branding while two new partnerships should smooth the way for advertisers in the TV and mobile spaces. >>

Tuesday, April 14, 2015

Survey: Brands believe salespeople are key but aren't training

Turns out there is a disconnect between salespeople, training and feedback. According to new data out from Corporate Visions while most brands agree that salespeople need training to ensure their messaging is articulated well (85%) fewer than half are having salespeople practice their pitches in person (41%). >>

Tuesday, April 14, 2015

Barcode technology, not drones, among British shoppers' wants

Research reveals that the 'new technology' that British shoppers look forward to is not drone deliveries and mobile payments but services that are already, to some extent, in existence. >>

Monday, April 13, 2015

Marketo, Neustar partner for precision targeting

A new partnership in the online space may open the conversational lines between shoppers and brands by capturing data in real time and offering up the most relevant content at the right time. >>

Monday, April 13, 2015

Are you being overly familiar with your customers?

While personalization is key to engagement, some may be being a little too familiar, according to recent research commissioned by CRM, direct and digital agency Tangent Snowball. >>

Monday, April 13, 2015

Kochava: Mobile transactions up nearly 500%

New company data being released by Kochava points to a thriving mobile marketplace. According to their numbers mobile transaction numbers increased 470% (Q1 2014 vs. Q1 2015). Kochava links their growth to offering actionable data and measurement to their users. >>

Friday, April 10, 2015

Top 3 tips for better in-store experiences through data

Over the past year several studies have underlined the importance of online customer experiences; at the same time, many experts have posited that the in-store and online customer experiences need to gel. One expert weighs in on how brands can improve the customer experience. >>

Friday, April 10, 2015

Ecomm Roundup: Partnerships abound

In today's roundup three new partnerships have been announced for the online space to improve brands' ability to target shoppers and optimize spending. >>

Thursday, April 09, 2015

User-generated reviews powerful conversion driver

Consumers in the UK will be spending more online in 2015 than ever before and, with increased online shopping comes increased talk about what they bought. Such conversations are a goldmine for retailers who can use them to enhance both websites and business. >>

Thursday, April 09, 2015

Ad Roundup: Event and content management

In today's roundup: new releases to help brands better manage and monetize their content and events in the online space, and some new data surrounding app costs. >>

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