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BizReport : Ecommerce

Ecommerce

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Friday, April 28, 2017

Ad Roundup: Tools to connect shoppers

In today's advertising roundup, three new releases that are geared toward helping merchants better connect with shoppers in the digital and mobile spaces. >>

Friday, April 28, 2017

Top 3 tips for B2B brands to harness purchasing power

Harnessing the purchasing power of any consumer is hard, but it can be especially hard in the B2B space, where businesses must navigate not only needs but the best way to engage not just one buyer, but many buyers in different geographical regions. Here are three tips to help. >>

Thursday, April 27, 2017

Study: Marketers overwhelmed with data

While most marketers agree that collecting data is in their job description, the job of analyzing that data, is not. That's the word from a new BlueVenn report, which found that 64% of US and UK marketers agree that their job is to collect data - but not analyze it. >>

Wednesday, April 26, 2017

In ecommerce, personalization missing the mark

When it comes to personalized experiences in the ecommerce space, retailers have a lot to improve upon. That's the word from new Reflektion data, which found that nearly half (4 in 10) merchants recommend products to shoppers based on their past browsing behaviors. >>

Wednesday, April 26, 2017

Product imagery on retailers' mobile sites lags desktop versions

Mobile is already a key retail channel, yet many top retailers are failing to offer consumers the imagery they need to make purchasing decisions, according to new research from imaging and workflow specialist, SpinMe. >>

Wednesday, April 26, 2017

Expert: Why B2Bers need social

The Lynkos business network connects more than 2 million businesses around the globe, helping those brands to find not only customers and clients, but partners for the digital space. And, as a Lynkos exec explains, this kind of social networking is key for brands' success in the 21st century. >>

Tuesday, April 25, 2017

Study: Most believe personalization key to success

While most marketers do believe personalization is key to their ad success, most also don't believe they - or the industry as a whole - are getting personalization right. That's the takeaway from new Evergage data. >>

Tuesday, April 25, 2017

Report: Most Amazon sellers looking for new marketplaces

While Amazon is at the top of the ecommerce food chain, some third-party sellers within their space are looking for more. That, according to new Feedvisor data, which finds most (60%) of these third-party sellers are looking to expand outside the Amazon marketplace this year. >>

Tuesday, April 25, 2017

Study: Finance, saving important to Millenials

A recent Yahoo study found that most (67%) of Millennials are interested in learning more about finance, that nearly half watch personal finance video content, and that most (82%) consume financial content via their phones. This makes finance an important part of the digital engagement pie. A Yahoo exec explains. >>

Monday, April 24, 2017

Survey IDS when customers will share personal data

While customers do not want to share too much personal data with the stores or businesses where they shop, there are a few instances in which consumers say sharing personal data is okay. New data out from [24]7 explains when and why. >>

Monday, April 24, 2017

Top 5 tips to take business paperless

We are well into the second decade of the 21st century, but many businesses continue to run on 20th century practices - like having hard/paper copies of everything. This, despite the fact that the Association for Information and Image Managed found most (92%) companies are interested is going paperless. Here are 5 tips to take business paperless. >>

Friday, April 21, 2017

Survey IDs best cities for small businesses

Small businesses are thriving across the United States, but some are seeing bigger growth than others, and some of that difference could be because of the location. New data out from WalletHub identifies the most SMB-friendly cities around the US. >>

Friday, April 21, 2017

Expert: How retailers can improve tentpole events

Big events like the Academy of Country Music Awards and the Oscars pull in a lot of viewers, and many of those viewers run to their favorite stores soon after to buy makeup and accessories reminiscent of what stars wore to the event. This trend isn't new, but recent Quri data found that merchandisers are failing at tentpole events. >>

Friday, April 21, 2017

With rise of connected Gen Y, retailers must be fit for the future

The rise of the Gen Y shopper, mass adoption of smartphones and advances in technology mean that the path purchase is well trodden by connected shoppers, says Savvy in a report that warns retailers and brands to keep up. >>

Thursday, April 20, 2017

Study finds in-store displays aren't converting

A recent study found that in-store displays aren't pulling their weight in terms of customer conversions. According to Quri, up to half of displays in RiteAid and Target stores were missing items, particularly in the health and beauty aisles. One expert explains why merchandising continues to be a struggle. >>

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