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BizReport : Ecommerce

Ecommerce

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Tuesday, May 31, 2016

Consumers: There is a time, place for paid content

It used to be that advertorial content was frowned upon, but one new report indicates that time may have passed. According to a recent Harris Poll, more than half of Americans say there is a time and place for paid content - and they don't mind reading this type of content. >>

Tuesday, May 31, 2016

How brands can monetize machine learning for subscription services

Most of us understand the benefits of using machine learning to test specific ad campaigns or engagement numbers, but one expert believes machine learning can be used by subscription service brands to better engage their core customer base. Here's how. >>

Monday, May 30, 2016

How machine learning can impact subscription service offerings

Today's always-on, connected customers have a tremendous amount of buying power, especially in a subscription-based business model where companies need to continually earn their customers' share of wallet and drive renewals. That, says one expert, is why SaaS brands must consider machine learning. >>

Monday, May 30, 2016

Expert shares integration tips for cloud

Integrating cloud systems into a business can either be a huge help or hindrance immediately. For those who prepare fully, help and ease of use are the main reference points, but for those who aren't prepared, a cloud integration can go badly. One expert shares four tips for better cloud integration. >>

Monday, May 30, 2016

Trends to watch for back-to-school

While many children are still in school, it's never too early to prep for next year. That's where new data from HookLogic comes in. Researchers from HookLogic have examined more than $100 million in sales from June through September of 2015 that shows what parents are looking for - and perhaps how merchants can profit. >>

Friday, May 27, 2016

Expert: How to know if the cloud is right for your business

Though there are many benefits to integrated some cloud-based systems into small businesses, many SMBs continue to wait. Some fear the costs, some are unsure which cloud option is right. Here are our tips. >>

Friday, May 27, 2016

Ad Roundup: Targeting, Payments and Data

New releases for payments, data and targeting could give marketers new insight into customers. Details in today's advertising roundup. >>

Friday, May 27, 2016

Studies highlight importance of location, relevance

Data has been shown to dramatically increase the reach and engagement levels of branded advertising. And, according to two new studies, marketers are getting better are reading data and using it to find in-market shoppers. >>

Thursday, May 26, 2016

SMBs: New labor laws could impact revenue lines

If new labor regulations are passed in the US, small businesses will have to change their way of doing business. One expert weighs in on what the proposed changes could mean. >>

Thursday, May 26, 2016

Ad Roundup: Mobile, video and ecommerce

In today's advertising roundup, two mobile solutions that should help brands better connect, and a payment integration. >>

Thursday, May 26, 2016

Expert: What Google, Amazon announcements mean for marketers

Both Amazon and Google have made announcements that have brands and marketers wondering what to do. One expert weighs in on what these announcements mean for marketers. >>

Tuesday, May 24, 2016

Fun in the Sun: How to Take a Vacation as a Small Business Owner

As the days get longer, many people are getting ready to take time off work to recharge their batteries, or unplug from their day-to-day routine somewhere relaxing. But 42 percent of small business customers expect a response from a business within four hours of sending an email - does that mean business owners can't pack their bags and take some time off? >>

Tuesday, May 24, 2016

Expert: Keys for coupon success

At the 11th annual Industry Coupon Conference, experts weighed in on how retailers and brands can best utilize coupons to engage shoppers across the demographic spectrum. The findings? It's about to get personal. Here are four key takeaways. >>

Monday, May 23, 2016

Study: Texting could save customer relationships

Ovum and tyntec have partnered on a new study that indicates mobile, specifically texting and chat apps, could save brands' customer relationships. According to the data about half of consumers surveyed say they 'are interested' in texting options for customer service. >>

Monday, May 23, 2016

Brands: What you need to know about the 3 leading cyberattacks

Cyberattacks on businesses will never completely cease, but there are ways to combat the attacks if a brand knows what to look for. One expert has identified 3 leading types of attacks. Here's how businesses can recognize them. >>

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