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BizReport : Ecommerce

Ecommerce

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Thursday, December 18, 2014

Top 4 investments to make in 2015

One of the most critical decisions a company will make in preparation for the new year is determining how much of their annual budget to allocate towards marketing. A study by Gartner Research found that the top three marketing challenges are: growing profitable revenue, connecting with customers, and holding their own against competition. >>

Wednesday, December 17, 2014

Marin: Brands looking to integrate marketing efforts

While most business have online ad strategies only about one-quarter (27%) say these digital strategies are not integrated across all channels. This is a problem, as more consumers spend more time online, on mobile devices, within social networks and looking for product details. >>

Tuesday, December 16, 2014

Report: Mcommerce to skyrocket in 2015

More than 4 million mobile barcodes were scanned via mobile shopping apps over the Thanksgiving Weekend and Cyber Monday, according to Scandit. According to researchers in some cases the scans were 40 times higher than 2013 scanning numbers. >>

Tuesday, December 16, 2014

Study: The demographics most at ease with payment options

The numbers of online and mobile shoppers may be growing with each day, but one new report indicates while many are shopping many are also not trusting of stores, banks and payment options. >>

Monday, December 15, 2014

Expert: What Apple Pay means for retailers

First it was PayPal disrupting how people paid for goods online, then that blip about Bitcoin and now everyone is talking about Apple Pay and how it will change how consumers buy products online and in physical stores. One expert weighs in on what Apple Pay means for retailers. >>

Friday, December 12, 2014

Survey: When consumers do - and don't - want to use mobile pay options

There has been a lot of buzz lately about the importance of new mobile payment options like Apple Pay and even Bitcoin. One survey has gone to the ground to see what consumers think about mobile payment options, and the results may surprise you. >>

Friday, December 12, 2014

Ad Roundup: New programs to increase targeting options

This week YouAppi, Infolinks and BrightRoll have released new options for advertisers in the online space; the releases could help brands better target and engage consumers. >>

Friday, December 12, 2014

Survey reveals the odd places consumers shop by mobile

While it comes as no surprise that UK consumers are some of the top mobile shoppers in Europe, where they do their mobile shopping is a bit of an eye-opener. >>

Friday, December 12, 2014

Personalization: 30% of site visitors are gone in sixty seconds

Sixty seconds - that's all it takes for a visitor to an ecommerce website to decide whether they will spend any more time browsing, according to new research released by multi-channel personalization firm Monetate. >>

Thursday, December 11, 2014

Tips to turn holiday shoppers into year-round buyers

Over the holiday season most e-tailer's energy goes into trying to build momentum but the rush really doesn't end until well into the New Year. Over the past three years, we have seen payout volume from the marketplaces to sellers increase 400% from June to December, and we are seeing the numbers head this way yet again in 2014. >>

Thursday, December 11, 2014

Ecommerce Roundup: Cyber Week nets 5 $1b days, mobile skyrocketing

So far the holiday season has lived up to expectations. According to new data out from comScore online holiday commerce is up nearly 20% for the year so far, with Cyber Week, alone, netting 5 separate $1 billion days. This week's Green Monday brought in $1.6 billion in online sales. >>

Thursday, December 11, 2014

Consumers consider themselves savvy discerners of credible online reviews

Online research is something just about all consumers do before committing to a purchase and, according to research from Influence Central, consumers believe they know a good review from a bogus one. >>

Thursday, December 11, 2014

Amazon encourages haggling for one-of-a-kind items

Sellers on Amazon are now able to show they are willing to negotiate the price of their wares with the introduction of the 'Make an Offer' program. >>

Wednesday, December 10, 2014

nChannel adds big etailers to network

Three major online retailer channels have joined nChannels' Connector Community Network - BigCommerce, Amazon Webstore and Shopify. These additions will allow online sellers to integrate from their nChannel portal to bigger retail hubs, improving reach. >>

Wednesday, December 10, 2014

Top 3 tips to improve content linking strategy

There are a wealth of portals in the online space purported to help retailers better engage consumers. Some work and some don't, but one expert says linking strategies can be just as important. >>

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