Monday, March 01, 2021

Look for virtual events, social commerce to stick post-pandemic

Virtual events may have been a shot in the dark for marketers and brands at the beginning of the pandemic, but their success is causing many to consider these types of events for the future. That, according to new data out from AnyRoad. Their new State of Virtual Events 2021 report finds that while many found virtual event planning challenging (46%), 85% believe these types of events are now here to stay. >>

Thursday, February 25, 2021

Expert: How Covid-19 will impact merchants in 2021

As we near the year mark since the COVID-19 pandemic shut down many retailers and restaurants, some are open but more are wondering how to stay open with fewer people coming in to spend money. We asked a digital expert what brands and restauranteurs can do to regain needed pedestrian traffic. >>

Tuesday, February 23, 2021

Reports underline changes in how people now shop

2020 did more than change how people interacted with one another. It changed, perhaps for good, the way people are interacting with brands - and that goes from the moment they think about purchasing a product through the actual buying of it. >>

Friday, February 19, 2021

Report: US imports up 8% for 2020

The coronavirus pandemic may have slowed shipping throughout much of 2020 but it didn't slow shoppers' demand as is evidenced by new data out from the National Retail Federation. According to their report, retail imports in the US were up 22% (YoY) for 2020. This, as ecommerce also skyrocketed. >>

Tuesday, February 16, 2021

Expert: After 2020 shipping delays, here's how to win back customers

2020 was in many ways the year of ecommerce with more people logging on to shop for both essential and non-essential items. Over the holiday season, retailers saw a strong surge in digital shopping, both for delivery-to-home and for pick-up in stores, However, not all was merry and bright - shipping, for many, proved to be a lowlight for the year. We asked a digital expert how brands can rebound. >>

Thursday, February 11, 2021

Expert: How to improve digital customer service

Today's consumer wants control. Over what and how they buy, how long they'll wait for shipping, and even how they communicate with the brands they trust. The problem with that is that there is no longer a single way that brands can reach out to consumers in need, which can lead to repeated conversations and frustrated consumers. We asked a digital expert what brands can do to improve their digital customer service. >>

Tuesday, February 09, 2021

Top 3 ecommerce trends to watch

Ecommerce had a record-breaking year in 2020 as more consumers pushed more of their buying, even for grocery staples, into the digital space because of the coronavirus pandemic. And while 2021 will likely not break the kinds of records that 2020 did, some experts believe ecommerce will continue to be a first option for many. Here are three trends to watch. >>

Monday, January 18, 2021

Deloitte: Retail, tech to break out in 2021

Look for substantial growth in key areas throughout 2021. That, according to new reports out from Deloitte, which is suggesting several key tech and retail areas that are expected to see significant growth this year. >>

Thursday, January 14, 2021

Despite shipping delays, shoppers happy with 2020 holiday season

Despite an untold number of packages delayed in shipping and many not arriving on time for various holiday celebrations, most consumers are calling the 2020 holiday season a win. That is a key takeaway from a new consumer survey out from Convey. >>

Monday, January 11, 2021

How to expand into Latin American markets

According to SkyPostal, US businesses could do well to invest in a Latin American Strategy as we head into 2021. That because many countries south of the US border are investing heavily in broadband, giving people better access to the world wide web - and merchants and brands. >>

Wednesday, January 06, 2021

Brands: What to do about fake reviews

Fake reviews are nothing new on Amazon. In fact, some merchants pay for reviews, not caring about their legitimacy. The problem is that consumers are getting better at spotting fake reviews, and they don't like it when fakes are found. Most merchants would likely agree that fake reviews aren't a help to them, but what can they do about fake reviews hitting their products? >>

Wednesday, December 30, 2020

Trends to watch in retail for 2021

As we move into the New Year, some trends seem to be here to stay in digital marketing: the importance of the social channels, consumers' focus on wellness and individuality, and data as a key ingredient to any campaign. Here are a few retail trends that brands may want to incorporate now. >>

Thursday, December 24, 2020

Reports: Fraudsters increase purchases as more sales go online

It is no secret that fraudulent purchases are up, but by how much may surprise some. According to new data out from Sift, fraudulent purchases are up about 70% YoY for 2020, with the average fraudulent order attempt topping $700. >>

Wednesday, December 23, 2020

How to use Prime Day takeaways to prep 2021 strategy

Along with many events in 2020, Amazon's annual Prime Day event was delayed by several weeks. But that doesn't mean the event was a bomb. In fact, according to one expert, there are takeaways from 2020's Prime Day that merchants and brands can use to firm up a solid 2021 strategy. >>

Monday, December 21, 2020

Survey says: Returns to skyrocket

Ecommerce continues to push higher this holiday season, which has been a boon for merchants and retailers in the digital space. And while physical stores aren't busy now, they could become business post-holiday because, according to one report, a number of shoppers say they'll likely return more gifts from the 2020 holiday season than they have in the past. >>