Wednesday, January 06, 2021

Brands: What to do about fake reviews

Fake reviews are nothing new on Amazon. In fact, some merchants pay for reviews, not caring about their legitimacy. The problem is that consumers are getting better at spotting fake reviews, and they don't like it when fakes are found. Most merchants would likely agree that fake reviews aren't a help to them, but what can they do about fake reviews hitting their products? >>

Wednesday, December 30, 2020

Trends to watch in retail for 2021

As we move into the New Year, some trends seem to be here to stay in digital marketing: the importance of the social channels, consumers' focus on wellness and individuality, and data as a key ingredient to any campaign. Here are a few retail trends that brands may want to incorporate now. >>

Thursday, December 24, 2020

Reports: Fraudsters increase purchases as more sales go online

It is no secret that fraudulent purchases are up, but by how much may surprise some. According to new data out from Sift, fraudulent purchases are up about 70% YoY for 2020, with the average fraudulent order attempt topping $700. >>

Wednesday, December 23, 2020

How to use Prime Day takeaways to prep 2021 strategy

Along with many events in 2020, Amazon's annual Prime Day event was delayed by several weeks. But that doesn't mean the event was a bomb. In fact, according to one expert, there are takeaways from 2020's Prime Day that merchants and brands can use to firm up a solid 2021 strategy. >>

Monday, December 21, 2020

Survey says: Returns to skyrocket

Ecommerce continues to push higher this holiday season, which has been a boon for merchants and retailers in the digital space. And while physical stores aren't busy now, they could become business post-holiday because, according to one report, a number of shoppers say they'll likely return more gifts from the 2020 holiday season than they have in the past. >>

Friday, December 18, 2020

5 ways 2020 has changed ecommerce

2020 will go down in history as a year of upheaval, but there may be some silver linings in the lessons many learned during the year. We asked one expert how 2020 will change digital as we begin moving toward a new normal. >>

Wednesday, December 16, 2020

Ecommerce up nearly 50% YoY

Both big brands and small, mom-and-pop merchants are seeing green this holiday season, and it's coming from the digital space. According to new Adobe Analytics data year over year ecommerce sales are up by nearly 50% for the first week in December. This despite pricing beginning to inch back up following Black Friday and Thanksgiving weekend sales at many merchants. >>

Friday, December 04, 2020

Cyber Week a mixed bag for merchants

Shoppers have quickly adjusted their traditional holiday shopping activities to include social distancing protocols amid the global COVID-19 pandemic, and much of that adjusting is going to spending more dollars digitally. That is a key takeaway from new Salesforce data which finds that from Thanksgiving Day through Cyber Monday, consumers spent about $270 billion (globally) and $60 billion (US). >>

Thursday, December 03, 2020

4 trends to watch in ecommerce for 2021

While no one can predict what the world will look like in 2021, some say there is reason to hope that life will return to a semblance of 'normal' for the bulk of the world. However, the COVID-19 pandemic has likely changed - for many years - how consumers shop, and that, according to several experts, is why brands much begin changing strategy for 2021 now. Here are four trends to watch in ecommerce. >>

Monday, November 30, 2020

Reports: Thanksgiving Weekend a digital boon for merchants

As has become custom in the United States, Black Friday shopping has again broken sales records. According to data out from Adobe Analytics, shoppers spend about $9 billion online on the Friday following the US Thanksgiving holiday, a 21% YoY increase in sales. >>

Wednesday, November 25, 2020

Reports: Shopping early and often for 2020 holidays

New data out this week sheds light on how Americans will be shopping this holiday season. Adobe Analytics notes that between November 1 and 23 nearly $60 billion had already been spent online, a 32% increase in spending YoY, with many choosing to pay for expedited shipping (61% YoY increase). >>

Monday, November 23, 2020

Experts: How to thrive through 2020 holiday season

This holiday season is going to like no other. The shopping season will start early, the digital competition will be fierce and the spend will make up 14.5% of total retail sales realized in 2020 (eMarketer). It's game on -- literally and figuratively -- starting with Amazon Prime Day. So, how can merchants and brands prepare? Here are a few tips. >>

Friday, November 13, 2020

Experts: What to expect from a pandemic holiday season

Businesses may have re-opened but that doesn't mean the fears surrounding the COVID-19 pandemic have waned, especially with colder weather coming in to the Northern Hemisphere. As coronavirus cases once again spike, many merchants are wondering what might happen over the coming holiday season. We asked a series of experts how they think the pandemic will influence holiday shopping. >>

Thursday, November 12, 2020

Reports: Unofficial holiday shopping start strong

The holiday season may not kick off in full until November 28 this year, but early signs indicate a good shopping season despite worries about the COVID-19 pandemic. Deloitte has released a new report citing the interest and engagement with Amazon's belated Prime Day as one reason they expect the holiday season to help retailers hit the black. >>

Monday, November 09, 2020

Forecast: Spending to top $189b for 2020 holidays

The day after the US election, consumers went shopping. That is a key takeaway from a new Adobe Analytics forecast which notes that retail sites saw a surge of visits - more than 1 trillion - to US retail sites the day after the election. >>