Friday, October 23, 2020

Top 4 mistakes B2B sales are making and how to correct

B2B salespeople have gotten much more attention in light of the Covid pandemic because so many businesses have gone to digital connections with one another. But that doesn't mean the transition to online digital sales has been simple. We identified four mistakes many B2B sales people are making so that brands can get back on track. >>

Wednesday, October 14, 2020

Expert: The coupon is coming back

Coupons have long been a stable of consumers in the offline world, and for many years digital coupons and coupon codes have been popular for online shopping. But, according to one expert, the coupon is getting even more attention because of the COVID19 pandemic as consumers try to make their dollars go farther. Here's what merchants can do. >>

Thursday, October 08, 2020

Reports ID trends in ecommerce since beginning of pandemic

While ecommerce saw a tremendous 66% spike in conversions in May when many states were under lockdown and consumers turned to the digital space for everything from grocery purchases to eating out, those sales numbers have now stabilized, albeit higher than last year. >>

Tuesday, September 29, 2020

Prime Day set, here's how to prep

The summer staple of Amazon's Prime Day was delayed in the US this year, but dates have finally been released. The digital sale day will run from October 13 through 14 with deals on everything from tech to home decor. But in a year of a pandemic, just what do merchants and marketers need to do to engage? We asked digital experts for their advice. >>

Thursday, September 24, 2020

Top 3 tips to improve retailers' holiday season

This holiday season has the potential to be great - but also challenging - for marketers and merchants around the globe. Continued dealing with the global pandemic, more people than ever shopping digitally, shipping delays, but constant access to the newest and best products. We asked a digital expert for his top 3 tips to improve merchants holiday season bottom line. >>

Tuesday, September 22, 2020

Expert: How to use SPO to combat fraud

According to reports about half of US media professionals are now using Supply Path Optimization (SPO) to help fight fraud. However, not all SPO strategies are inherently set up to actually detect or combat this issue, and that is why, according to one expert, publishers need to better balance transparency on the supply side and inventory. >>

Thursday, September 03, 2020

Reports: No Prime Day in sight, what should merchants do?

For the past few years, Amazon's Prime Day in the late summer has been a harbinger of what merchants can expect for the overall holiday season. This year, though, there has been no Prime Day and no information about when - if at all - Prime Day might happen. And that has had an impact on the overall success of many merchants' summer sales plans. >>

Monday, August 31, 2020

Marketers: How to connect in an increasingly busy digital space

As more consumers have gone online many merchants and marketers have found there are issues with friction in the customer journey. Many have also found that consumers' needs have changed quickly, especially during the COVID-19 pandemic. To find out how marketers can better connect, we had a conversation with a digital leader about the changes to the digital space. >>

Tuesday, August 25, 2020

Expert: How Covid-19 has changed brick-and-mortar shopping

Though many brick and mortar stores opened their doors by July, the traffic into stores hasn't returned to pre-shutdown levels in many parts of the United States. That has many merchants wondering what the future is for physical retail and how to make the most of the digital space to engage with shoppers. >>

Tuesday, August 18, 2020

Top tips to improve remote sales

While some businesses are returning to a 'business as usual' approach, many are keeping their employees working from home or doing a hybrid version of home and office work. For B2B sales teams, especially, this can be challenging. Here are three tips that will help B2Bers succeed through the 2020 pandemic. >>

Monday, August 10, 2020

How retail is changing mid-pandemic

Three new reports shed light on how retail, both online and offline, is changing because of the COVID-19 pandemic, and may shed light on strategies that merchants, brands, and marketers can implement to better engage at this time. >>

Friday, July 31, 2020

How to ensure your business is ready for 2020 holiday season

The back-to-school (BTS) season may be a rougher one than usual for many merchants and brands as consumers deal with the continuing COVID-19 crisis. A less-than-steller BTS season could mean a lower-than-usual holiday season, too. Here's what brands need to know to make the last half of 2020 a success - despite the worldwide pandemic. >>

Tuesday, July 28, 2020

Study: Consumers like ecommerce, want faster delivery

While the COVID-19 crisis has had an indelible impact for restaurants and retailers around the globe, ecommerce has taken off. And, new data out from DS Smith indicates that even after the crisis has passed many consumers will continue buying online. >>

Monday, July 27, 2020

Expert: Why brands must focus their digital transformation

At the beginning of the year, the bulk of brands and marketers were focused on digitally transforming their business. For some that meant opening an online marketplace, for others it was updating the way they advertised online, and for some that meant a combination of many things. Then COVID happened and brands realized they needed to adapt even faster. Here's how many are doing. >>

Wednesday, July 22, 2020

Reports: How the pandemic is changing consumer behavior

It is no secret that the COVID-19 pandemic has changed the way not only consumers but businesses operate. From concerns about secure checkouts to an increase in digital traffic and checkouts, business isn't the same in July 2020 as it was in March 2020. One new report underlines what consumers want - and how businesses can use that information to connect. >>