Monday, February 24, 2020

Study finds Google still drives more shopping

While a great deal of attention is being put on the influence of, well, influencers on social media for retail sales one new study finds that search remains at the top of the influencer heap. Specifically, Google. Data out from Oribi found that Google is driving about 20% of ecommerce sales. >>

Thursday, February 20, 2020

Slight increase for retailers in January

While January is typically a down month for merchants and brands, January 2020 saw a slight increase in sales. According to the National Retail Federation January sales were up nearly 3% YoY for January. >>

Tuesday, February 18, 2020

Experts: What Amazon's brick-and-mortar expansion means for retailers

Amazon's recent earnings announcement was a big one - breaking records for the online giant whose earnings keep going up. From those record breaking earnings to more brick-and-mortar stores, Amazon has a lot of retailers buzzing about what comes next. >>

Friday, February 14, 2020

Studies ID areas of impact for ecommerce

Two new reports out this week may give retailers and other brands tools to build a better overall digital experience - and thus a stronger customer base. >>

Monday, February 10, 2020

Forecast: Look for content/tech consumer spending to slow

Over the next year, consumers will begin spending less on media content and technology. This is just as more broadcasters have announced launch dates for their own streaming services. >>

Wednesday, February 05, 2020

Study: Shoppers sense of value isn't just about price

New data out from IBM's Institute fo Business Value and the National Retail Federation indicates shoppers' perception of value isn't just about price. Researchers studied more than 15,000 consumers in nearly 30 countries about how their perceive value from favorite brands. >>

Monday, February 03, 2020

Study: Relevance key for 'every day' items

For those repetitive purchases - toilet paper, milk, clothing - relevant advertising is key to engagement. That's is a key finding from new data out with Valassis and Kantar. Their researchers surveyed more than 1,000 consumers and found that half want more relevant advertising for these items. >>

Friday, January 24, 2020

Top 3 tips to a better checkout

Smoother, more friction-free checkouts are high on consumers' want list for 2020, but providing a hassle-free checkout can be a difficult thing. There are differences in mobile and desktop, how many 'add-ons' will engage and how many will be annoying? Do your shoppers even want to know about related items? We asked a digital expert his advice for merchants and brands to create a more seamless checkout experience. >>

Tuesday, January 21, 2020

Expert: Choice, story take precedence for shoppers

Over the past 20 years the way consumers learn about and shop for products and services has changed. From digital ads and message boards to social media, merchants and brands have a plethora of new ways to engage. The problem is finding the right elements; one expert offers his thoughts one what will be important engaging elements for consumers in 2020. >>

Tuesday, January 14, 2020

Expert: How to create a digital B2B strategy

B2B buying has traditionally been something that Boomers excelled at, but with more Boomers retiring every day it is leaving a hole in how some businesses do business. Especially as Gen Xers and Millennials are more likely to buy online rather than create new B2B relationships. But, according to one expert, a digital B2B strategy is easy enough to create. >>

Monday, January 06, 2020

Study: Bad return experience knocks off loyalty

A bad return experience might mean a customer simply doesn't return. That is a key takeaway from new ShipStation data. According to their new report nearly all (95%) consumer they polled said a bad returns experience would 'make them less likely' to return to a store. >>

Friday, January 03, 2020

Experts: Merchants to increase experience factor for shoppers

It's no secret that experience is key for many shoppers, both online and offline. And as merchants and brands push into 2020 they're bringing a focus on experience with them. Here's how experience will change both online and offline shopping in 2020. >>

Wednesday, January 01, 2020

Expert: How human contact may quell cart abandonment rates

Shopping cart abandonment continues to be a big issue for online merchants and brands, but according to one expert having live customer service agents for digital shoppers may be the solution. Here's how. >>

Monday, December 30, 2019

Report: BOPIS key to 2019 holiday success

Mobile is important and consumers are clicking through on email messages, but the big winner during the 2019 holiday season is BOPIS. That is a key takeaway from Accenture Strategy's holiday wrap up which found that buy-online pick-up-in-store orders were processed in about 2.5 hours. >>

Wednesday, December 25, 2019

Why B2Bers need to build stronger relationships

At the fast rate of retirement for many Baby Boomers and the fact that Millennials are apt to buy products for their business online rather than through traditional B2B methods, as their Boomer counterparts did, B2B businesses may be facing tough times ahead. But they don't have to. There are platforms and technology that B2Bers can adopt that will reduce the friction in buying Millennials avoid while keeping the importance of the B2B salesperson in tact. >>