Wednesday, November 25, 2020

Reports: Shopping early and often for 2020 holidays

New data out this week sheds light on how Americans will be shopping this holiday season. Adobe Analytics notes that between November 1 and 23 nearly $60 billion had already been spent online, a 32% increase in spending YoY, with many choosing to pay for expedited shipping (61% YoY increase). >>

Monday, November 23, 2020

Experts: How to thrive through 2020 holiday season

This holiday season is going to like no other. The shopping season will start early, the digital competition will be fierce and the spend will make up 14.5% of total retail sales realized in 2020 (eMarketer). It's game on -- literally and figuratively -- starting with Amazon Prime Day. So, how can merchants and brands prepare? Here are a few tips. >>

Friday, November 13, 2020

Experts: What to expect from a pandemic holiday season

Businesses may have re-opened but that doesn't mean the fears surrounding the COVID-19 pandemic have waned, especially with colder weather coming in to the Northern Hemisphere. As coronavirus cases once again spike, many merchants are wondering what might happen over the coming holiday season. We asked a series of experts how they think the pandemic will influence holiday shopping. >>

Thursday, November 12, 2020

Reports: Unofficial holiday shopping start strong

The holiday season may not kick off in full until November 28 this year, but early signs indicate a good shopping season despite worries about the COVID-19 pandemic. Deloitte has released a new report citing the interest and engagement with Amazon's belated Prime Day as one reason they expect the holiday season to help retailers hit the black. >>

Monday, November 09, 2020

Forecast: Spending to top $189b for 2020 holidays

The day after the US election, consumers went shopping. That is a key takeaway from a new Adobe Analytics forecast which notes that retail sites saw a surge of visits - more than 1 trillion - to US retail sites the day after the election. >>

Thursday, November 05, 2020

How tech can enhance merchants' digital transformation

Don't overlook the benefits of technology in developing a digital transformation strategy. That is a key takeaway from one expert who says transformation is all about the tech. >>

Wednesday, November 04, 2020

Expert: How to re-enter regular business post-lockdown

While the COVID-19 pandemic has not simply disappeared as some have said it would, businesses are trying to return to a more normalized setting. For many that means opening physical stores, for some it means keeping their workers at home but with better security connecting them to work, and for some it means developing ways for their customers to continue shopping online but getting their goods and services faster. We asked a digital expert how business can 'unpress' the pause button one their digital transformation initiatives. >>

Tuesday, October 27, 2020

How to use IP data to connect

There are many different kinds of data that can be used to target consumers, giving them a better digital experience whether they are shopping for holiday gifts or looking for entertaining content. But one type of data - IP data - isn't what most marketers think of when they consider revamping their data strategies. That, according to one expert, is a mistake. >>

Friday, October 23, 2020

Top 4 mistakes B2B sales are making and how to correct

B2B salespeople have gotten much more attention in light of the Covid pandemic because so many businesses have gone to digital connections with one another. But that doesn't mean the transition to online digital sales has been simple. We identified four mistakes many B2B sales people are making so that brands can get back on track. >>

Wednesday, October 14, 2020

Expert: The coupon is coming back

Coupons have long been a stable of consumers in the offline world, and for many years digital coupons and coupon codes have been popular for online shopping. But, according to one expert, the coupon is getting even more attention because of the COVID19 pandemic as consumers try to make their dollars go farther. Here's what merchants can do. >>

Thursday, October 08, 2020

Reports ID trends in ecommerce since beginning of pandemic

While ecommerce saw a tremendous 66% spike in conversions in May when many states were under lockdown and consumers turned to the digital space for everything from grocery purchases to eating out, those sales numbers have now stabilized, albeit higher than last year. >>

Tuesday, September 29, 2020

Prime Day set, here's how to prep

The summer staple of Amazon's Prime Day was delayed in the US this year, but dates have finally been released. The digital sale day will run from October 13 through 14 with deals on everything from tech to home decor. But in a year of a pandemic, just what do merchants and marketers need to do to engage? We asked digital experts for their advice. >>

Thursday, September 24, 2020

Top 3 tips to improve retailers' holiday season

This holiday season has the potential to be great - but also challenging - for marketers and merchants around the globe. Continued dealing with the global pandemic, more people than ever shopping digitally, shipping delays, but constant access to the newest and best products. We asked a digital expert for his top 3 tips to improve merchants holiday season bottom line. >>

Tuesday, September 22, 2020

Expert: How to use SPO to combat fraud

According to reports about half of US media professionals are now using Supply Path Optimization (SPO) to help fight fraud. However, not all SPO strategies are inherently set up to actually detect or combat this issue, and that is why, according to one expert, publishers need to better balance transparency on the supply side and inventory. >>

Thursday, September 03, 2020

Reports: No Prime Day in sight, what should merchants do?

For the past few years, Amazon's Prime Day in the late summer has been a harbinger of what merchants can expect for the overall holiday season. This year, though, there has been no Prime Day and no information about when - if at all - Prime Day might happen. And that has had an impact on the overall success of many merchants' summer sales plans. >>