BizReport : E-commerce

E-commerce

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Wednesday, December 03, 2008

Marketers moving budgets online

Web development, search engine marketing and webcasts now make up almost half (47%) of marketers' budgets, according to a recent survey from Hearst Electronics Group and Goldstein Group Communications. >>

Wednesday, December 03, 2008

Report: The 2008 holidays may not be as bleak

Although it is doubtful many online retailers will have banner holiday shopping seasons because of the stumbling economy, the holiday shopping season may not be as dismal as many had forecast. According to data from Nielsen, Cyber Monday online sales saw average increases of about 10% year over year. >>

Tuesday, December 02, 2008

PowerReviews gives SMBs online review option

Just as online shoppers have come to expect product images and detailed descriptions, they will soon come to expect user reviews, too. The role of reviews in online buying behavior is such that they're no longer a helpful site addition, they're an essential feature, but what if you can't afford a couple of thousand dollars a month to implement and maintain such an improvement? >>

Monday, December 01, 2008

Ring up more deals with Mobile Tuesday

First there was Black Friday. Then came Cyber Monday. Now make room for Mobile Tuesday as a mobile marketing firm hopes to cash in on a traditionally slow day for shopping. >>

Monday, December 01, 2008

New platform links manufacturer information with retailer websites

The latest trend in ecommerce is for consumers to shop online but purchase in-store. The WebCollage platform can help brands reach more consumers by linking manufacturer specifications and information on retailer websites, thereby giving the consumer more of what they want - specific product information. >>

Monday, December 01, 2008

For bloggers, consumers it's all about relevance

Just four short years ago, most consumers didn't know a blog from a news organization's website. Now, it seems consumers have their own blogs and are horning in on so-called professional content sites. What does that mean for advertisers? More places to advertise - if they do a bit of research first. >>

Monday, December 01, 2008

Black Friday sales up only 1%, what about Cyber Monday?

Black Friday has come and gone with barely a peep as far as growth; the question is, will sales remain flat through the holiday season? According to a comScore report, Black Friday online sales reach $534 million, a 1% increase year over year. Reports from HitWise indicate that pre-Black Friday sales have also been flat, although traffic is increasing. >>

Saturday, November 29, 2008

Black Friday takes its toll on e-commerce sites

Black Friday madness is taking its toll on popular online shopping websites, with some large e-commerce sites already falling victim to the huge spikes in online traffic. >>

Saturday, November 29, 2008

Retailers and consumers prepared for Black Friday

Retailers have increased Black Friday sale offers this year and consumers have been starting their searches for deals early, which could all add up to one heck of a big shopping day. >>

Friday, November 28, 2008

ShopLocal tracks pulse of online shoppers

Think you know all you need to know about online shopping this holiday season? Think again - and consider getting a little more information from the source - online shoppers. This holiday season ShopLocal is rolling out a new metric, the 'pulse' of the online shopper. >>

Thursday, November 27, 2008

Americans tighten belts and seek out sales

More evidence has been released that Americans will be tightening their belts this holiday, yet many still intend join in the 'mall mania' and go shopping on Black Friday. >>

Wednesday, November 26, 2008

Online shopping no longer fun

Shopping online "for the fun of it" is wearing off, according to a study conducted by Kelton Research, and many younger online shoppers believe there's room for improvement. >>

Wednesday, November 26, 2008

British online reviewers are a selfless bunch

Why do some Internet users expend extra time and effort to write online reviews? What are they getting out of it and what sort of Internet user are they? Bazaarvoice and word-of-mouth experts Keller Fay Group have released findings from a new survey that goes some way to answering those questions. >>

Wednesday, November 26, 2008

SearchIgnite: US retailers still turning to search

Although headlines scream that the US economy is in the tank, US retailers are still pushing advertising dollars into search campaigns, hoping to engage a few more elusive shoppers. According to a recent report from SearchIgnite, US retailers increased their online search spend by 33% in the first half of Q4 2008. >>

Wednesday, November 26, 2008

comScore: Online holiday shopping growth to be flat

Based on online shopping trends thus far in the 2008 holiday shopping period, metrics firm comScore is predicting that overall ecommerce activity will be flat for the season. comScore bases the forecast on the first 23 days of November, the beginning of the holiday shopping season; thus far, $8.2 billion has been spent in online hubs. >>

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