Brits not overly enthusiastic about shopping via mobile phone

Mobile phone penetration is higher than that of personal computers, so what do users think about the role of the mobile phone in their day to day shopping? Lightspeed Research’s new survey in the U.K. sheds some light on the matter. >>

Research

Almost one-fifth of U.S. population disconnected

Email and Internet access are both important in the daily lives of many of us, but a new report from Parks Associates reveals that many U.S. citizens don’t even have Internet access. >>

Research

Online consumer magazines attract more readers

Online consumer magazines have seen a rise of over 10% in unique visitors during the first three months of 2008, when compared to last year’s data. >>

Research

Shift in tax rebate check spending

Various reports released in the last few weeks have come to the same conclusion regarding what U.S. consumers will be doing with their tax rebate checks this year, and it’s not great news for some retailers. >>

Email Marketing

Consumers prefer email communication with businesses

The demand for email remains strong and will continue to do so for the next few years, according to new data released by Habeas. >>

Research

Safety of personal data still concerns Internet users

The U.K.’s communications industry watchdog, Ofcom, has released a new report which shows many Britons remain concerned about the amount of personal data being held about them by businesses. >>

Viral Marketing

Jivox sees strong growth in video for small businesses

Small businesses may not have the deep pockets that large Madison Avenue advertising companies require, but they aren't letting that stop them from entering the online video fray. Many are turning to self-serve video options like the one offered by Jivox. >>

Social Marketing

How to target the affluent through social media

Whether through a company blog or message board, more marketers are turning to social platforms to increase consumers' comfort level on the web. These social solutions can give customers a better feel for the company, increase brand awareness and create a feeling of brand loyalty. But what are the best ways to target consumers via social media? >>

Advertising

UpSellIt's Chatty Ads Could Increase ROI

New technology could allow your targeted consumer base to interact on a personal level with ads placed online. UpSellIt's SmartAgent equips online ad campaigns with a live chat feature which can answer consumer's questions about the product. >>

Social Marketing

Report: Worldwide UGV revenue to surpass $1.1 billion

It seems more consumers create a blog or a social networking profile every day, still a new report from In-Stat indicates that ad revenue from user-generated content will grow at a surprising rate. Specifically, user-generated video content will lead the way. >>