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BizReport : Blogs & Content

Blogs & Content

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Tuesday, October 17, 2017

More marketers to invest in content

Look for content to make a resurgence in the digital space. According to 10Fold's new 2017 Content Insights from US Tech Marketing Execs report, not only are brands more focused on content, they're planning hourly content releases. >>

Monday, October 16, 2017

Mid-week emails key for engagement

While sales and events routinely begin on Sunday or Monday, mid-week emails are the messages that find the best engagement. That is a key takeaway from new SendinBlue data. >>

Wednesday, October 11, 2017

Shoppers actively seeking deals, here's how marketers can engage

While coupon clipping and price comparing is not a new activity for shoppers, it is becoming more and more prevalent with the adoption of smartphones, online coupon hubs, rewards clubs, and mailing list offers. New data shows just how important deals are to shoppers - hint: more than you know - and we offer insight into how marketers can better connect. >>

Friday, October 06, 2017

What summer travel trends mean for online marketers

Trends in summer travel may have an impact on how online marketers connect with people. Socialbakers had broken out some of the biggest trends through the summer travel season, and chief among this is that self-serve travel options - like Airbnb and Uber - are among the top growing brands in the social space. >>

Thursday, October 05, 2017

Top 4 tips to beef up your email strategy

Several recent studies have found that email remains the preferred contact method for consumers with their favorite brands. Still, many emails go unopened or without garnering any clicks. Here are four tips to beef up your email strategy. >>

Monday, October 02, 2017

How social affinity can up your ad game

Analyzing social actions - like Facebook 'likes' - is important, but marketers need to take this kind of analysis even further, according to one expert. AffinityAnswers is diving deeper into the social sphere to discover 'social affinity', which can tell brands even more about their customers. >>

Thursday, September 28, 2017

How to improve inbox placement

According to data out from Return Path about 20% of marketing emails are no longer reaching consumers' inboxes; this placement problem is not only an immediate problem leading to lost sales, but also a long-term issue because emails landing in spam rather than the inbox can lead to a reduction in sender reputation. Here's how marketers can improve inbox placement. >>

Tuesday, September 26, 2017

Report underlines struggles with digital ads

While more and more ad dollars are pushing into the digital space, there remains a big problems for many online marketers: not wasting the digital spend. According to new data from The CMO Council, of the $563 billion marketers are spending on digital advertising each year, about 20% is wasted because of fraud. >>

Wednesday, September 20, 2017

Top 3 tips to optimize local search

Localization continues to be a struggle for many digital brands, especially local search. One expert offers three tips to beef up local SEO tactics. >>

Tuesday, September 19, 2017

Personalize subject lines to increase opens

Data out from Yes Lifecycle Marketing underlines the importance of personalizing email subject lines. While this has been a white-hat marketing technique for years, many brands continue to not personalize email subject lines. >>

Monday, September 18, 2017

Are digital communities a good fit for online marketers?

Digital communities are a growing space for consumers, who are looking for like-minded people to talk about topics of interest to them. And, as these communities are filled with like-minded people, they may seem like a way to highly target campaigns, offers, and even test new products. The question is, are these good spaces for brands to enter? >>

Friday, September 15, 2017

Marketers: How and why you should use AI

While artificial intelligence has been rapidly adopted for gaming and even by some publishers, other marketers have not been as quick to adopt. That, says one expert, could be a mistake. Here's why. >>

Thursday, September 14, 2017

Brands: This is where you should experiment with personalization

Personalization, while proving to be a boon to some marketers, remains problematic for others. One expert offers advice for brands on how to experiment to ensure personalization is working well. >>

Wednesday, September 13, 2017

Millennials cutting the cord, here's what they're watching online

Video is becoming an increasingly important piece of the online marketing pie, but as more consumers go online for their favorite shows - both scripted, information, and unscripted - marketers struggle to connect. Limelight's new State of Online Video report sheds light on the subject. >>

Tuesday, September 12, 2017

Expert IDs how marketers can protect from ransomware

According to some reports, ransomware is expected to cost brands and marketers about $5 billion this year. Much of the increase is due to the increased use of online currencies, and hackers who are targeting smaller and mid-sized marketers rather than focusing on huge businesses. Here's how brands can protect themselves. >>

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