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Blogs & Content

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Tuesday, July 31, 2018

How non-verbal language cues can impact marketers

Non-verbal cues have been key to humans understanding one another despite actual language differences for centuries. And it isn't only in-person communications that can be impacted for non-verbal cues. Non-verbal communication can also impact digital marketers. Here's how. >>

Friday, July 27, 2018

What Google's Chrome update means for SMBs

When the Google Chrome 68 update rolls out later this month, small business owners may be those effected the most. That is because the update marks "HTTP" sites as unsecure. The move is being made to make it simpler for consumers to identify potentially unsafe sites. The problem is that about 60% of internet traffic comes through Chrome browsers, and not all SMB sites - even those that are secure - have an "HTTPS" address. I chatted with a GoDaddy exec about what these changes mean for small businesses. >>

Wednesday, July 25, 2018

How to win with social content

While marketers have long known how to create great content for ad campaigns and email, social media content has proven to be a more difficult sell. One expert sheds light on how marketers can begin updating their social content strategy to better engage consumers. >>

Tuesday, July 24, 2018

Report: SMB owners don't trust Facebook

While Facebook doesn't seem to have lost any steam in the consumer department since the Cambridge Analytica scandal, the same isn't true of small businesses. At least, according to new data out from Manta and Insureon. Researchers found that nearly half of SMBs surveyed for their new report no longer trust Facebook to keep their business data secure. >>

Wednesday, July 18, 2018

How marketers can win with AI

In today's customer-centric world, it's more important than ever to be organized, responsive, and helpful when engaging with customers online. Artificial Intelligence makes this simpler for many businesses, especially in the social space, but AI can also seem unintuitive for some instances. Here's how marketers can better use AI to engage with consumers. >>

Monday, July 09, 2018

Top 3 strategies for SMBs post net neutrality

The end of net neutrality could have a devastating impact on small businesses which rely on equal access to internet bandwidth in order to deliver their product. And one of the most frustrating aspects of the whole situation is that there is very little they can do about it. Here are three strategies SMBs can follow to remain relevant to customers after the net neutrality changes. >>

Friday, July 06, 2018

Study finds Open Rates, CTRs steady

Email remains an important part of marketers' overall strategy, and consumers continue to engage. That's a key takeaway from new DMA and dotmailer research which found email open rates and click-through rates holding steady from 2017 through 2018. >>

Friday, June 29, 2018

Expert: How digital has changed post-GDPR

It's been a month since the European switch-over to GDPR, an effort to protect consumers' identities and data and to allow consumers more say into the type of advertising they see. In the US, many forward-thinking brands also made changes to comply for their European customers. How is the big change impacting them? >>

Friday, June 22, 2018

Report: BTS driven by in-store buys

While kids may be in the forefront of researching products online and adopting new retail technology, their parents are still counting on physical stores to make the final purchases. That's the word from new Cardlytics data which shows that most (73%) of Back To School (BTS) shoppers made school purchases exclusively in-store during the 2017 shopping season. >>

Wednesday, June 20, 2018

Study: 40% using phones for video capture

How consumers are using their smartphones is always of interest to marketers, but how consumers aren't using them can be just as interesting. For example, one new study finds mobile video capture is quickly gaining traction on traditional video capture, but that consumers' main drawback is storage space. And, that consumers aren't regularly backing up mobile devices - or their content. >>

Friday, June 15, 2018

Expert: Why free isn't free and how publishers can educate consumers

Facebook is rumored to be considering a paid subscription for the world's largest social network, a move that would allow social network users to avoid all the ads that clutter newsfeeds. While this move may be celebrated by consumers, it won't be appreciated by advertisers, and that is why, according to one expert, marketers need to do a better job of explaining now how free isn't always free in the digital space. >>

Tuesday, June 12, 2018

Expert: What businesses need to understand about hashtags

When it comes to social media, consumers love hashtags. The problem, for brands, is that in many cases consumers are more apt to use a brand's hashtags than a brand's handle, making it harder for other consumers to find the actual brand. One expert explains how brands can better use their handles - and their hashtags. >>

Thursday, June 07, 2018

Study: Connected TVs, data driving video

In the video space, connected televisions and the adoption of data-driven video are driving adoption. That's the word from Innovid's new report, which shows that consumers are more engaged with data-driven video content than campaigns that aren't targeted. >>

Monday, June 04, 2018

Survey: Truth more important than marketing

According to one new report, consumers are less interested in marketing campaign buzzwords and more interested in the truth of how a product works. Which could mean marketers need to reevaluate how they are trying to reach these shoppers. >>

Tuesday, May 29, 2018

Report: Data breach could cost $1M per business

From loss of brand trust to the time a business is down, the cost of a data breach continues to rise on a global basis. In fact, according to new data out from Kaspersky Lab, on average, data breaches cost about $1.23 million per enterprise; that is an increase of 24% YoY. For small businesses, the cost averages about $120,000. >>

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