BizReport : Blogs & Content

Blogs & Content

Tuesday, May 21, 2013

Report: More ad dollars to focus on branded content

Look for more advertising dollars to be pushed into branded, digital content. That according to a new survey out from MailOnline, which notes that 66% of brands and 65% of agencies surveyed believe branded content is 'very or most' important to their marketing efforts. >>

Wednesday, May 15, 2013

SundaySky: Video views more than double year over year

Video continues on an upswing, that according to new data out from SundaySky. The video hub generates SmartVideos, branded pieces of content set up to engage customers in the acquisition funnel. According to their data video views within SundaySky are up 2.5 times higher than in 2012 with nearly 21 million SmartVideos viewed in Q1 2013. >>

Wednesday, May 15, 2013

Survey: Americans want on-demand, not programmed content

When it comes to entertainment, fewer and fewer Americans are choosing programming and instead are turning to on-demand, personalized content. Like the playlists on their MP3 players or online sites like Pandora for music. >>

Monday, May 13, 2013

How to choose the right cause for your brand

Brands have been participating in cause marketing since Bruce Burtch pioneered the concept in 1976 with the famous Marriott-March of Dimes campaign. Today's brands have even more ways to get involved, but one thing hasn't changed: causes and brands need to make sense together. >>

Wednesday, May 08, 2013

Top tips for multi-screen optimization

Getting a business website up and running was once a simple thing. Now, with more and more consumers engaging via multiple devices with various screen sizes, that 'simple website' is not the best approach. Here are our expert's top tips for optimizing sites across screens: >>

Monday, May 06, 2013

Brightroll: Video now leading digital advertising

Consumers are blind to banner ads and may not take the time really delve into social ads, but video is another entity. In fact, new data out from Brightroll indicates that video advertising is now leading the digital marketing space. >>

Wednesday, May 01, 2013

App developers: AppJam challenge now open

A new competition for app developers is now open for submissions. From Viggle, the AppJam competition is looking for submissions which create companion apps for television; the apps are used with the Viggle platform. >>

Tuesday, April 30, 2013

Stackdriver launches cloud monitoring app

One recent report indicates that upwards of half of public cloud users are dissatisfied with the monitoring tools associated with their cloud infrastructure. A new release, out in public beta today, offers a new solution to the monitoring problem. >>

Tuesday, April 30, 2013

Survey: Employees want video collaboration tools

New data out from Qumu shows one area employees find lacking at work: Video portals. Especially for those employees collaborating on reports, campaigns or other brand content, the survey found nearly 80% are interested in video collaboration tools but only about 12% have actually uploaded video via their business's portal. >>

Monday, April 29, 2013

Igloo upgrades business intranet

New from Igloo: upgrades to their software as a service platform which should enhance responsiveness in the mobile space. Igloo's platform is a cloud intranet provider, giving businesses and employees a safe intranet space for the sharing of branded information. >>

Monday, April 29, 2013

Where video viewers are engaging

Across the globe more consumers are tuning in to online video. Whether streaming full length episodes via mobile devices or looking for short-form, user generated content, video sites are brimming with viewers who are engaging with content and ads. Here's the breakdown: >>

Friday, April 26, 2013

Chat interface upgraded for more seamless integration

With more shoppers looking for product details or retailer assistance online, some businesses are struggling to stay on top of customer service inquiries. Responding in a timely manner to questions or problems has never been more important, which is where an upgrade in the live chat interface from Comm100 comes in. >>

Wednesday, April 17, 2013

Platform upgrade IDs game breakthroughs, offers rewards

Social media isn't just about sharing photos or quippy status updates. Social media is also about gaming, and an upgrade to the MediaBrix platform may help advertisers increase the engagement factor between gamers and their games. >>

Wednesday, April 17, 2013

Top 3 tips to create a secure social profile for your business

People aren't just checking in on their social profiles at home or from their personal mobile device. Social consumers are checking in at all times - work, play and in between. For a business, this casual approach can do more harm than good. Here's how to create a secure, social profile for your brand. >>

Thursday, April 11, 2013

How Tom's Hardware is changing content creation, engagement

The always on technology of mobile is changing consumers' online habits. When they used to go online to buy a movie ticket, for example, mobile allows consumers to watch movie trailers, look up reviews and then buy a ticket. Or not. This change in habits isn't lost on one community-based hub; here's how Tom's Hardware is increasing engagement without giving up on their core content focus. >>