BizReport : Blogs & Content

Blogs & Content

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Friday, January 11, 2008

Associated Press to offer monetization

The Associated Press isn't just a news feed service any longer. A new tool from the company will allow online content distributors to monetize the content on their websites. The tool is geared toward local users and local advertisers. >>

Thursday, January 10, 2008

Americans buy more travel online than offline

Last year, more American travelers purchased their travel online than offline, according to a recent survey. >>

Thursday, January 10, 2008

MIVA launches ALOT toolbar

A new toolbar from MIVA could help websites increase traffic and help advertisers increase revenue. Called ALOT, the toolbar, created by direct marketing services provider MIVA, adds interactive elements to websites and web properties, search and start pages. >>

Wednesday, January 09, 2008

Business not yet embracing Web 2.0

A global survey of business executives has found that security and governance concerns are hindering the uptake of Web 2.0 tools within the business community. >>

Tuesday, January 08, 2008

Usability checklist - now is the time

With the holiday period coming to a close it’s time for online retailers to take stock of the usability of their website and how it may have affected sales. >>

Monday, January 07, 2008

Multicultural marketers embrace social and mobile marketing

A new survey from the Association of National Advertisers has found that, while multicultural marketers lag behind general market counterparts when it comes to the use of websites, search and blogs, they lead the way when it comes to mobile marketing and social networks. >>

Friday, January 04, 2008

Wizzard offers dynamic insertion for podcast ads

A new offering from Wizzard Media could have more advertisers taking the podcast seriously. This week the podcast advertising and content aggregator launched a new tool which will dynamically insert ads according to the content of audio and video podcasts. >>

Thursday, January 03, 2008

Americans turn to Internet for entertainment

A recent survey found that many Americans watch television shows online and that many also use their mobile phones for entertainment. >>

Wednesday, January 02, 2008

eMarketer: Social spending to increase in '08

Don't look for the social marketing trend to lose popularity as we move into 2008. According to a recent eMarketer forecast, social network advertising will increase by about 70% in the New Year. >>

Friday, December 21, 2007

How advertisers can take advantage of the viral video trend

Teens may be downloading online video like crazy but when it comes to uploading favorite clips or user generated content, boys are tops. According to a recent report from the Pew Internet and American Life Project about 19% of teenage boys have uploaded a video clip while only 10% of teen girls have done the same. >>

Thursday, December 20, 2007

Pew identifies social networking gender split

Social networks are fuelling the rise in number of teenagers with personal information online, according to research by the Pew Internet & American Life Project. >>

Wednesday, December 19, 2007

Pew says 'Google yourself regularly'

Phew! I’m normal. It seems I’m not alone when it comes to Googling my name to see what information pops up. >>

Tuesday, December 18, 2007

WOM absent from communication strategy

The importance of word-of-mouth is being seriously underestimated by many communicators and is often overlooked as a valuable component to a communications strategy, finds an annual survey by Ketchum. >>

Tuesday, December 18, 2007

eMarketer: Social marketing to surpass $2 billion in '08

One trend that is likely to continue into 2008 is the social marketing trend. According to a recent eMarketer report, social network advertising will nearly double in 2008 to reach more than $2 billion for the year. >>

Friday, December 14, 2007

AdSense gives publishers more ad control

Google AdSense is rolling out a new feature for AdSense accounts that will give publishers even more control over which ads appear on their websites. >>

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