BizReport : Blogs & Content

Blogs & Content

Friday, April 13, 2007

Blogs, social networks used by the wealthy

Marketers wanting to make inroads to wealthy clientele should target blogs and social networks. That, according to a new study which indicates that the wealthy in America are interacting on social networking sites and reading blogs more than the general public. >>

Friday, April 13, 2007

Nielsen launches new tools for advertisers

Two new tools from Nielsen could help advertisers increase the ROI from different campaigns. The first will map out brand DNA; the second will rate out-of-home television viewing. >>

Friday, April 13, 2007

Traffic increases for re-launched USATODAY.com

USATODAY.com has seen an impressive increase in registrations and unique visitors since its re-launch in March. >>

Tuesday, April 10, 2007

Search function on social networking sites is popular with visitors

Marketers should not underestimate the importance of social sites as a marketing tool as around 4 out of 5 social site visitors use site's search function. >>

Thursday, April 05, 2007

White papers: Content that works

Marketers wanting to better connect with customers should look into content. That is the word from a new KnowledgeStorm and Marketing Sherpa study. According to researchers, 71% of technology buyers look to white papers first for information. >>

Thursday, April 05, 2007

Google's Website Optimizer now available worldwide

Google has announced that its Website Optimizer™ application is now available to AdWords advertisers across the globe. >>

Monday, April 02, 2007

NAA: Newspaper websites boost readership

The latest data from the NAA’s NADbase, which combines total audience readership with Nielsen//NetRatings’ and Scarborough Research’s print and online data, has shown that newspaper websites are contributing to rising readerships. >>

Thursday, March 29, 2007

Disney magic for MySpace

In its latest move to acquire more content and traffic than its rival YouTube, MySpace is reported to have made a deal with the former chief executive of Walt Disney. >>

Thursday, March 29, 2007

Study: Not all news surfers are skimmers

According to a new study by Poynter’s, online news readers read more, and more deeply, than their newspaper browsing counterparts. >>

Wednesday, March 28, 2007

Study: Marketers uncomfortable with emerging interative channels

Forrester Research has released new research into marketer's attitudes towards emerging interactive and social channels. >>

Friday, March 23, 2007

Media giants team up to take on YouTube

Hoping to gain back control of their content, and create a revenue stream of their own, several media giants are teaming up for a new streaming video service that will challenge YouTube. >>

Monday, March 19, 2007

New Podcast/Blog ad network geared to boomers

What do you get when you cross edgy content, blogs and podcasts from an expert panel and national advertisers? A new social network aimed at helping the boomer generation get more out of life. >>

Friday, March 16, 2007

Wireless internet users more engaged, online longer

A study by the European Interactive Advertising Association (EIAA) has found that wireless internet users are online longer, more likely to submit reviews, and spend more time on social networking sites than their wired counterparts. >>

Tuesday, March 13, 2007

More marketers to use social networking tactics in 2007

The number of marketers using online social networking tactics could increase by around 10 percent in 2007, suggests a new report, and marketers need to learn how to get the best out of these environments. >>

Thursday, March 08, 2007

MSN creates online content to draw crowds

For around the cost of making a short, low-budget TV pilot, MSN has teamed up with a Hollywood production company to make a series of branded web shows. >>