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Blogs & Content

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Wednesday, July 12, 2017

Survey: Format key for mobile video

Mighteor research has pointed out that phone-flipping is no longer happening with mobile viewers. Instead, viewers are watching on their phones in the vertical rather than horizontal position. What does this mean for mobile video? >>

Tuesday, July 11, 2017

Ad Roundup: Tools for publishers, search

In today's advertising roundup, two new tools which should help publishers and search marketers offer better on-site experiences. This, in turn, should help to better monetize content. >>

Monday, July 10, 2017

Expert: Why story still matters in video

A recent Mighteor survey found that shorter remains stronger where video content is concerned. But, researchers also found that no matter what the length, the story is the most important aspect. >>

Friday, July 07, 2017

Study: Budgets for content marketing to remain steady

While budgets for mobile and social marketing continue to push higher, looking for content marketing to remain steady. That's the word from new GetResponse data. Researchers surveyed marketers from around the globe and nearly all (91.3%) said they expect budgets for content marketing to remain the same. >>

Friday, July 07, 2017

How to incorporate chatbots in branded social media

Utilizing chatbots on websites is no longer enough, according to one expert. Social media is where many need to begin pushing more chatbot options, but how can brands use chatbots within the social space? >>

Wednesday, July 05, 2017

Top 5 ways to improve video engagement

With more consumers watching mobile video content, more brands are entering into the space. But, according to one expert, many of these advertisers don't have a clear-cut strategy, and that is causing them to get mobile video wrong. Here's how to get it right. >>

Friday, June 30, 2017

Study: Experience key to data sharing

When it comes to customers willingly sharing their data, it's all about the experience. That's a key takeaway from RichRelevance's new Creepy or Cool survey. As with year's past, consumers show a willingness to share their data and information with brands offering better experiences based on said data. >>

Wednesday, June 28, 2017

Expert: Why mobile video is a trend to try now

According to new data, consumers are now spending about 50% more time with connected devices - tablets, smartphones, connected TVs, etc. - than in 2016. And much of that time is spent with mobile video, and that is why more brands need to get comfortable in the space. >>

Tuesday, June 27, 2017

Study: Video must be mobile optimized

When it comes to video, mobile optimization is crucial. That's a key takeaway from new Mighteor research, which found that most (77%) of those watching mobile video have stopped viewing if the content 'didn't look good' on their mobile device. >>

Monday, June 26, 2017

Study: Despite growth, mobile video still a challenge

While most consumers are now watching at least some video content on their mobile device(s), brands and advertisers continue to struggle with the medium. That's a key takeaway from new YouAppi data, which shows nearly half (44%) say their top struggle comes in creating compelling content. >>

Thursday, June 22, 2017

97% of shoppers under 30 say UGC influences purchase decisions

Reviews and ratings have already been established as playing significant roles in the purchase process but, if you need any further convincing, perhaps this new report from TurnTo will be of help. >>

Wednesday, June 21, 2017

Study finds sender rep kep to email success

Keeping your sender reputation high is more important than ever. That's a key takeaway from new Return Path report; according to their research, emails from marketers with high sender scores are seen in the inbox by 20% more people. >>

Monday, June 19, 2017

Study: UGC key to engagement

While state of the art cameras, overlays, and other tools are important for a strong video campaign, brands shouldn't count out the power of user generated content (UGC). That, according to new TurnTo Networks data which found UGC is influencing nearly all consumers' purchases. >>

Thursday, June 15, 2017

Survey: Look for more publishers to add video

With more consumers engaging with video - both on and off social media - more publishers are looking to cash in. That's the word from new Wochit data in which researchers found that three-quarters (75%) of publishers plan to increase the number of videos they produce. >>

Tuesday, June 13, 2017

Offensive content could kill brands

Consumers are more conscious of the content associated with brands, so much that many say they would switch brands if their ads are placed near something offensive. That's the word from the CMO Council. The new study "How Brands Annoy Fans" found that nearly half of consumers would 'rethink purchasing' from brands whose ads are placed near offensive digital content. >>

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