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Blogs & Content

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Tuesday, January 10, 2017

Study: Consumers high on VR

Once people try it, virtual reality (VR) is high on their list of things to do again. That's the word from new YuMe data which found that more than half (63%) of people who have tried VR believe it's 'the next big thing'. >>

Tuesday, January 10, 2017

Expert: Challenges brands must address for video, VR success

There is no question and live video and virtual reality have great potential for brands. The key will be for brands to be able to offer the same kind of experience through live video and virtual reality that can be offered in other areas of the digital space. >>

Monday, January 09, 2017

Expert: How to make live video work for brands

Live video is making the world feel more interconnected than ever before, further enabling the trend of "stream-of-consciousness" content. Whether it's snapping a video saying "hello" to a friend, reporting breaking news from the scene or digitally updating audiences from a major event - live video is being used by more and more people to share moments instantaneously. How can brands cash in on this trend? One expert explains. >>

Tuesday, January 03, 2017

4 ways small retailers can better compete

The digital space is giving retailers more options to engage with shoppers than ever. Here are four ways SMBs can adjust their strategy to better engage with shoppers and compete with big brands. >>

Monday, January 02, 2017

Survey finds consumers want less social media

Social media seems to be everywhere with some content getting shared thousands of times. But, when it comes to what consumers wants, less social may be the answer. >>

Friday, December 30, 2016

Experts: For sales, CRM, content security key

For sales teams prepping for 2017, one expert believes security and CRM should be at the top of the list of strategies. Here's why. >>

Thursday, December 29, 2016

Top 3 tips for brands to enter AR/VR

Augmented and Virtual Reality are hot commodities in the consumer sector, and many experts believe this trend will continue as AR/VR gear continues to get better. Here are three tips to help brands enter the space. >>

Wednesday, December 28, 2016

Is your website 2017 strong?

Pretty sites, high-functioning but ugly sites, non-responsive sites, non-mobile friendly sites, exceptional experience sites. The web is filled with all of these. The question is: do you know which kind of site you have? And if it's poorly functioning, ugly, or non-mobile friendly, are you ready to fix it? >>

Wednesday, December 28, 2016

Expert: Video, social key to engagement

While social may be harder to navigate, and video more expensive to create these formats will be key for brand success in the New Year. So, according to one expert, will be augmented reality. >>

Monday, December 26, 2016

Top tips for a stronger chatbot strategy

Chatbots aren't just for tech brands walking their customers through a computer or tablet set-up. According to one expert, chatbots are moving into the customer service area, too. But, if brick-and-mortar brands don't have a strong strategy in place, chatbots could leave customers wanting more. >>

Thursday, December 22, 2016

3 trends that will shape video performance marketing

There is a lot going on in the video space, but there are three trends that one expert says will shape video performance marketing next year. >>

Friday, December 16, 2016

3 more video predictions for 2017

Facebook Video is growing in usage, more brands are putting video clips on Instagram and Twitter, not to mention YouTubers and sponsorships for platforms like Hulu and Netflix. Video will be important for 2017, but how important? Our experts believe there are three ways video will impact 2017. >>

Monday, December 12, 2016

Experts: Video tied to 2017 success

We've given titles to years in the past - the Year of Digital, Year of Mobile, Year of the App - and while 2017 may not be the Year of Video, two experts believe video will become increasingly important to digital success. Here's why. >>

Wednesday, December 07, 2016

Video Roundup: New formats mean new opportunities

In today's video roundup, two new video releases will give advertisers more options when it comes to creating and serving video content. >>

Tuesday, December 06, 2016

Top 4 tips to a strong subscription strategy

While subscription services are showing strong consumer growth, there are many considerations brands need to consider - like overhead, item choices, and partner programs - before diving in. Here are four tips to help brands build a strong subscription service. >>

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