BizReport : Blogs & Content

Blogs & Content

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Tuesday, April 15, 2008

Major destination to provide original programming

As the trend of online video viewing has caught on, most television networks have decided to stream at least some of their programming online. The problem is that video viewers don't want the "same old" programming in their online viewing. Studies have shown that online television viewers prefer original content, which has left the networks scrambling - and online publishers reaping the rewards. >>

Tuesday, April 15, 2008

Kosmix, HealthPricer team up to provide products, content

Consumers who are interested in the latest health information or in learning more about their health may get a surprise the next time they log on to Kosmix property RightHealth.com, a leading health content website. Kosmix and HealthPricer have entered into a partnership that will give Kosmix's users access to HealthPricer's health products database. >>

Thursday, April 10, 2008

PicLens: Publishers can engage more with photos

Publishers looking for a better way to engage readers might take another look at the pictures included with their blog posts, news stories and RSS feeds. Rather than using small, captioned shots a new interface from CoolIris called PicLens allows pictures to be used full-screen. >>

Tuesday, April 08, 2008

Kontera enters ad partnership with Microsoft, LinkedIn

Using Kontera's contextual ad technology, Microsoft will begin delivering relevant ads to IT users in the LinkedIn Answers program. When a user logs in and asks a question, Kontera's technology will analyze the content delivered and offer relevant Microsoft product links. >>

Tuesday, April 01, 2008

API's are becoming important for publishers, too

Once thought to be only in the realm of the geek squadrons, it seems that API's (Application Programming Interfaces) are now moving into the publishing realms and helping to increase their traffic numbers. A recent report from Outsell Insights indicates that API's are increasingly helping to drive growth for online publishers. >>

Monday, March 31, 2008

Yahoo targets women with Shine

Yahoo has joined the existing plethora of women’s sites having just launched a new online destination for women aged between 25 and 54. >>

Saturday, March 29, 2008

YouTube gives content publishers Insight

YouTube content publishers and marketers have long been requesting further details about the traffic to their videos. Finally a toolset has been added that goes some way to appeasing them. >>

Friday, March 28, 2008

Adify's widget offers content syndication for publishers

The growth of the widget with social networking consumers has been exponential in the past year. Social networkers are adding widgets for content, video and games to the online and mobile profiles. Now Adify is offering a widget for content syndication that could help publishers gain a great foothold in the online realm. >>

Thursday, March 27, 2008

YouTube brand top in U.K.

In just twelve months, the number of Internet users visiting video websites in the U.K. has rocketed, according to recent data released by internet monitoring firm Hitwise. >>

Wednesday, March 26, 2008

McDonald's: Burgers, branding and blogs

A burger franchise behemoth has embraced blogging, not to tell the world of new products and promotions, but to facilitate communication among employees and executives. >>

Tuesday, March 25, 2008

Record traffic levels for Yahoo Buzz publishers

Yahoo may well be on target to increase sales by more than the 70% it predicted if its social news site continues to perform as well for media publishers as it has done during the first few weeks of closed-beta. >>

Monday, March 24, 2008

New application makes social networking simple for businesses

If you've thought about beginning to socially network on the web but aren't quite sure how to harness the power, a new application from Ringside Networks may be of help. The application makes it simple for any website or business to incorporate Facebook applications into the sites. >>

Friday, March 21, 2008

Magnify360 allows on-site behavioral targeting

Targeting consumers based on past behaviors is nothing new. Differentiating between two behaviors from the same consumer is, but that is exactly what is offered through the Magnify360 platform. In most cases behavioral targeting is used only on advertising but the Magnify360 platform targets within marketers' websites. >>

Friday, March 14, 2008

Community category added to OPA reporting

A fifth category has been added to the Online Publishers Association’s Internet Activity Index which reflects the importance of social networking websites. >>

Wednesday, March 12, 2008

Wealthy consumers surf the social networks

Targeting a wealthy consumer base may be simpler than some online marketers realized. According to a recent WealthSurvey from the Luxury Institute about 60% of wealthy consumers visit social networks. >>

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