BizReport : Blogs & Content

Blogs & Content

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Monday, June 16, 2008

Adgent 007 targets international traffic

If you're wondering how to blast out of national-only campaigns, check out a new offering called Adgent 007. the online advertising firm specializes in targeting international traffic and international user bases, giving marketers a better grasp on who is seeing their ads. >>

Wednesday, June 11, 2008

U.K. blogs attract record numbers

The U.K. is way ahead of the U.S. in terms of visits to weblogs which last week hit an all time high, as Hitwise’s recent study results show. >>

Wednesday, June 11, 2008

Why advertising in "alternative" newsweeklies isn't wasting money

Advertisers may be ignoring print versions of their local papers in favor of online versions but ignoring newspapers altogether could be a mis-step. According to one report, advertising in alternative newspapers could result in a gold mine for many advertisers. That is because readership in the nation's top dailies is down but readership in the nation's alternative weekly newspapers is up. >>

Tuesday, June 10, 2008

I.P. targeting finds expats surfing non-U.K. websites

Expatriates invariably visit websites based in their home countries to catch up on news or shop for favorite brands from “back home”. Global ad network Oridian has created a dedicated ad channel that will enable marketers to target this large audience. >>

Tuesday, June 10, 2008

Video consumption skewed by kids, teens

According to several recent reports, consumption of online video is going through the roof. Before you create an ad and buy a huge amount of video ad space, you may want to check out just one more report: this one indicates that kids and teens are consuming the majority of online video. >>

Wednesday, June 04, 2008

Does your landing page take too long to load?

If you answered either "Yes" or "I don't know" to that question, take a look at AlertSite's new offering. The platform allows marketers and online publishers to gauge how long it takes a landing page to load. >>

Tuesday, June 03, 2008

Brandcaster: Bringing coupons into the 21st century

Coupons are being brought to the Internet masses with a new online distribution network that aims to improve the performance, and accessibility, of these increasingly paperless marketing devices. >>

Friday, May 30, 2008

Report: How local websites are making money

Local websites are becoming more and more popular with consumers; local media websites are even more popular. According to a recent report from Borrell Associates, local media websites earned just under $9 billion in 2007. >>

Wednesday, May 28, 2008

Massive global expansion expected for online video

Online video is already attracting ad dollars, but some advertisers continue to believe that it’s a passing fad. However, a new forecast by ABI Research shows that online video is set to experience massive global expansion over the next few years. >>

Tuesday, May 27, 2008

Top executives turning to Internet

An in-depth study of America’s business elite has revealed they are increasingly turning to the Internet for news and information, especially on blogs and in podcasts or video. >>

Friday, May 23, 2008

TravelShout: Socialization of online travel

It appears that it isn't just Internet behemoths that have been working on a way to socialize the web. An application, similar in concept to Google’s Friend Connect, has been launched today. Called TravelShout, it allows Internet users to talk in real-time across websites containing similar content. >>

Thursday, May 22, 2008

Online consumer magazines attract more readers

Online consumer magazines have seen a rise of over 10% in unique visitors during the first three months of 2008, when compared to last year’s data. >>

Friday, May 16, 2008

How to target the affluent through social media

Whether through a company blog or message board, more marketers are turning to social platforms to increase consumers' comfort level on the web. These social solutions can give customers a better feel for the company, increase brand awareness and create a feeling of brand loyalty. But what are the best ways to target consumers via social media? >>

Thursday, May 15, 2008

Report: Worldwide UGV revenue to surpass $1.1 billion

It seems more consumers create a blog or a social networking profile every day, still a new report from In-Stat indicates that ad revenue from user-generated content will grow at a surprising rate. Specifically, user-generated video content will lead the way. >>

Thursday, May 15, 2008

Online newspaper readers consume politics, jobs information

Marketers may receive a bigger boost from online newspaper ads by placing their ads on the right pages. Though this isn't a novel concept, many marketers aren't following the simple rule. How can you determine which pages get the most traffic? By doing your research. >>

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