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Blogs & Content

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Friday, August 04, 2017

Don't go overboard with holiday themes

When it comes to holiday advertising, a little bit of a theme goes a long way. That, according to data from Yes Lifecycle Marketing; they looked at holiday-themed email campaigns and found that engagement rates dropped dramatically for campaigns that were heavily holiday themed. >>

Thursday, August 03, 2017

Email to push holiday spending

During the upcoming holiday shopping season, look for email to push more sales. Looking at 2016 data, email pushed about 27% of Black Friday conversions, and with advances in targeting and remarketing, one expert believes email will have a big impact again in 2017. >>

Wednesday, August 02, 2017

AI-powered detection and removal dramatically improves YouTube's fight against extreme content

AI-powered detection and removal tools have proved to be significantly more effective at purging extremist video from their platform, announced YouTube this week, as it strives to clean up the platform and welcome back brands and advertisers that have recently departed. >>

Tuesday, August 01, 2017

Study: Video pushing mobile ad revenue

While about half of mobile publisher revenue is coming from ads, a full third of that amount is coming from video, making video a crucial part of every mobile brand's portfolio. That's the word from new AdColony data. >>

Monday, July 31, 2017

Top 3 tips to a better machine learning strategy

Tackling artificial intelligence is a big task for any size business. Here are three tips to boost your machine learning strategy. >>

Friday, July 28, 2017

Top tips to create conversational UX

Conversational UX - the use of voice assistants like Siri, Alexa, and Home - is only just beginning, but according to some experts it is going to quickly change how consumers research, shop, and review products. Here are our top tips for brands to create a conversational UX that will keep customers happy. >>

Thursday, July 27, 2017

Survey: More social video in the works

Look for more brands, marketers, and agencies to push social video content. That's a key takeaway from new Wochit data; their recent survey found that, with Facebook putting a bigger emphasis on social video, so have publishers. >>

Thursday, July 27, 2017

Why email marketers need machine learning

A lot has been said about the potential for machine learning - AI - for display, social, even native ad campaigns. But, according to one expert, the potential benefits for email marketers may be bigger. >>

Wednesday, July 19, 2017

Survey: SMBs put trust in Fox News

Small businesses are putting their trust in Fox News. That's the word from new Manta data. According to their poll, nearly half (49%) of small businesses rank Fox as their 'favorite' news outlet. >>

Monday, July 17, 2017

Top 4 tips to create stronger video content

Video continues to be a big draw for consumers, both in viewing original content and in engaging with brands. Here are 4 tips to create a stronger video content strategy. >>

Friday, July 14, 2017

Expert: Resistance to paywalls lessening

Digital content has always been a balancing act for publishers, and that is unlikely to ever change. But, some consumer sentiments toward paywalls are changing. One expert explains. >>

Wednesday, July 12, 2017

Survey: Format key for mobile video

Mighteor research has pointed out that phone-flipping is no longer happening with mobile viewers. Instead, viewers are watching on their phones in the vertical rather than horizontal position. What does this mean for mobile video? >>

Tuesday, July 11, 2017

Ad Roundup: Tools for publishers, search

In today's advertising roundup, two new tools which should help publishers and search marketers offer better on-site experiences. This, in turn, should help to better monetize content. >>

Monday, July 10, 2017

Expert: Why story still matters in video

A recent Mighteor survey found that shorter remains stronger where video content is concerned. But, researchers also found that no matter what the length, the story is the most important aspect. >>

Friday, July 07, 2017

Study: Budgets for content marketing to remain steady

While budgets for mobile and social marketing continue to push higher, looking for content marketing to remain steady. That's the word from new GetResponse data. Researchers surveyed marketers from around the globe and nearly all (91.3%) said they expect budgets for content marketing to remain the same. >>

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