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Blogs & Content

Monday, February 18, 2013

Top 3 ad lessons from Super Bowl XLVII

While the Super Bowl or the Grammy's or the Oscars may seem above the ad budgets of most advertisers, the payoff from advertising on these big events can be felt for a long time. Here's one expert's take: >>

Wednesday, February 13, 2013

How to create a better content strategy

Content strategies are becoming more important as more professionally produced content hits the World Wide Web. Unfortunately too many brands don't have a content strategy and so some of their content isn't being discovered. Here's how to make your content more discoverable through strategic placement. >>

Monday, February 11, 2013

35% of brand newsrooms are neglected

More than a third of brands don't keep their online newsrooms up to date, according to new research from social media news ands PR platform Mynewsdesk. >>

Friday, February 08, 2013

Platform to enhance content discoverability

As the online and mobile spaces continue to fracture, brands are looking for better ways to make their content discoverable. While branded blogs or well-known content sites are great, a new tool out from Mediafed is setting brands up for even better discoverability - wherever the content lies. >>

Thursday, January 24, 2013

Top 4 tips for creating a defensible deletion strategy

With more and more information being collected online, some businesses find themselves drowning in paper and digital files. Defensible deletion is a growing trend which can help a brand defend itself if litigation should occur. The key is to have a strategy in place; here are eDJ Groups top tips: >>

Wednesday, January 23, 2013

RSS updates to include mobile CRM, accounting options

As more companies look to the cloud to simplify some aspects of their business solutions are forming to help them take advantage of cloud services. A new update from Really Simple Systems offers both mobile CRM and Kashflow accounting options for businesses in both the free and premium systems. >>

Tuesday, January 15, 2013

How brands should look at video ads in the New Year

More than 10 billion video ads were served to viewers online in November 2012, accounting for about 20% of the total video views. But, to truly engage viewers brands need to know what type of content will garner the most attention. >>

Monday, January 14, 2013

New platform to focus on business related media

There's a place for business professionals to reach their target ad bases; from International Business Times, the IBT Media platform hosts content resources including Bizu.TV and other vertical websites. >>

Monday, January 14, 2013

OPA: Premium Content Pubs beating Social Media

When it comes to placing ad campaigns, a majority of marketers are foregoing social media for premium content publishing websites. This despite the fact that a majority of consumers are active on social media sites like Facebook. According to the Online Publishers Association about three-quarters are 'more satisfied with' premium content sites over social media for their campaigns. >>

Monday, January 14, 2013

Brands: How to engage with better video content

Don't look for online-only, video web series to take 2013 by storm. Although, one expert does believe there is room to grow with online video. Instead, brands need to look for ways to offer unique, premium content - perhaps outside of YouTube. >>

Friday, January 11, 2013

How video will change in 2013

In November more than 180 million US adults tuned in to online video, consuming about 40 billion clips and more than 10 billion advertising clips. Those numbers have more brands looking at online video as a way to offer more content for less cost. But online video is changing almost as quickly as the traditional television remote. Here's what you need to know: >>

Friday, January 11, 2013

4 Content trends to watch

Whether through tablet or PC, people are reading more and more content online and through e-readers. This increase in the content consumption offers savvy brands new ways to engage - if their content strategy is set up correctly. Here are tips from our expert: >>

Wednesday, January 09, 2013

nRelate: The content categories capturing readers' interest

As content becomes more popular online savvy marketers are looking for ways to capitalize on the content trend. By creating original content, using popular keyword - that are relevant to the brand and making that content easily discoverable, brands can build a stronger online platform. >>

Tuesday, January 08, 2013

Survey: PowerPoints still beat Whiteboards for sales convos

When it comes to online presentations and sales, PowerPoint continues to reign. According to a new survey out from Corporate Visions whiteboards are only used about 13% of the time for sales conversations (B2B) even though whiteboards have been shown as more interactive. Comparatively, 33% say they use PowerPoints. >>

Thursday, January 03, 2013

Why data is more important than ever for 2013

With the wealth of online data available, most brands should show strong growth through 2013, correct? Not necessarily. While data is readily available many businesses don't have plans in place to capitalize on insights and that is a big problem as we head into Q1. >>