BizReport : Blogs & Content

Blogs & Content

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Thursday, May 15, 2008

Online newspaper readers consume politics, jobs information

Marketers may receive a bigger boost from online newspaper ads by placing their ads on the right pages. Though this isn't a novel concept, many marketers aren't following the simple rule. How can you determine which pages get the most traffic? By doing your research. >>

Wednesday, May 14, 2008

Clear Channel relaunch offers more to consumers, advertisers

If Clear Channel has anything to say about it, online radio isn't going to go softly into the night. With a relaunch of it's station websites, the radio giant offers more to consumers and to advertisers. >>

Tuesday, May 13, 2008

Will Yahoo Glue Pages stick?

Yahoo has launched a beta test of its latest search concept called Glue Pages, a more visually attractive presentation of search results. >>

Tuesday, May 13, 2008

Google Friend Connect: Socialising the web

The web is set to become one enormous social network with the launch of Google Friend Connect, a free common social networking feature that can be incorporated effortlessly into any website. >>

Monday, May 12, 2008

Will consumers unplug TV services for online video?

Video content will soon be available to watch on a variety of devices other than a television set, so will this push consumers to disconnect their satellite or cable services? >>

Monday, May 12, 2008

New blinkx offering matches text to video

Video advertisers could get a boost from the new blinkx Content Correlation Engine. The platform allows media companies to match text from websites to video on each of their pages, possibly turning more consumers into online video watchers. >>

Monday, May 12, 2008

Format Dynamics Prints Up Online Ads

A new type of ad is coming to the online space. Start-up Format Dynamics has created a print based ad format. The advertising and publishing platform inserts ads to the printed versions of a webpage. >>

Friday, May 09, 2008

Take my PDA but leave me the chocolate

One in five female bloggers in the U.S. is officially bonkers according to a recent study from BlogHer/Compass Partners. >>

Thursday, May 08, 2008

Platform to target Hispanics through content, ads

A new solution from Directory M could make it simpler for local advertisers to appeal to the growing Hispanic marketplace in the US. Through the platform, content publishers and advertisers can target the Hispanic population in a format different from the typical local classified space. >>

Wednesday, May 07, 2008

IAB releases online video ad format compliance seal

The Interactive Advertising Bureau has released a “compliance seal” to be displayed by those businesses that are compliant with their recently published “Digital Video In-Stream Ad Format Guidelines”. >>

Wednesday, May 07, 2008

How to optimize your site socially

Having a current, professional and easily navigable website is the first step for any business these days. But traditional websites aren't enough. Today's businesses must include social aspects. At the same time, bad social capabilities can hurt more than they would help. >>

Tuesday, May 06, 2008

New Nielsen tools help marketers manage brand

Do you know how your brand is faring online? If not, a new set of tools from Nielsen Online could change that. The Digital Strategic Services Group of tools helps marketers manage their reputations in online environment. >>

Monday, May 05, 2008

Survey: Marketers prefer own custom content

According to a recent survey from Junta42 Match and BtoB Magazine, marketers prefer to use in-house talent to create in-house copy. From company newsletters to intra-office information, the survey found that marketers are keeping this type of content creation in-house. >>

Friday, May 02, 2008

DMA: Web 2.0 links brand and direct marketing

The Direct Marketing Association (DMA) has released a new report that looks at how Web 2.0 is the link between direct marketing and brand. >>

Friday, May 02, 2008

ADSDAQ Exchange could help publishers increase their reach

Content publishing is just the beginning of a successful online business. In order to reach more consumers, there has to be a buzz about the content and a reach into the consumer base. Enter a new offering from ContextWeb's ADSDAQ Exchange which purports to help publishers extend their reach for campaigns. >>

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