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Blogs & Content

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Thursday, April 05, 2018

Expert: How voice-assist will change how brands engage

Millennials are quickly changing how brands and consumers engage online, especially when it comes to voice-enabled tech. These consumers - and those even younger - are comfortable with AI and voice-enabled tech in ways that even the earliest adopters in the Gen X and Boomer generations aren't. We asked one expert how these tech gadgets are changing how brands and marketers engage. >>

Tuesday, April 03, 2018

SMB experts offer 6 top tips to improve website performance

With the holiday season in the books, and Mother's Day and back to school seasons coming up, now is a great time for small businesses to look at how their websites are performing, and look for ways to improve customer engagement. We spoke with six small business experts to get their advice. >>

Monday, April 02, 2018

Top 3 tips for a stronger behavioral data strategy

As more consumers look online for product information or to connect with brands about issues they are having, more brands are looking for better ways to understand their customers' online habits. Behavioral data is one key metric many brands find useful, but zeroing in on the right data points can be a problem. >>

Thursday, March 29, 2018

Top 4 tips to improve video marketing

From streaming services to user generated content, video continues to be an important piece of strategy for brands. The problem is that many brands don't know how or don't have the tools to use video to its best effect. Here are four tips to improve brands' video strategy. >>

Friday, March 23, 2018

Expert IDs steps brands should take to increase online security

New data out from SiteLock indicates most (66%) of customers won't return to a site after data has been compromised. Researchers also found that most branded sites have some form of malware operating most of the time. We asked an expert from SiteLock what brands need to do to upgrade their security. >>

Thursday, March 22, 2018

Studies underline consumer changes

Two new reports out this week underline changes to the consumer psyche in the US. As more consumers become comfortable with online shopping, the reports seem to indicate increased comfort in how consumers approach saving and sharing of their personal data. >>

Wednesday, March 21, 2018

Top tips to a stronger search strategy

Google has begun incorporating voice search, direct answer functions, apps, and video options into their search engine, making it necessary for businesses to update their search marketing strategies. Here are three tips to a stronger search strategy. >>

Tuesday, March 20, 2018

New data reveals digital security issues for businesses

New data out from SiteLock may have some small businesses cringing and looking for new security solutions. According to researchers, the average website is attacked 44 times each day and receives more than 152 million bot visits each week. >>

Wednesday, March 14, 2018

Emailers need to increase engagement

New data out from Return Path underlines a long-held belief about email marketing: the more subscribers are engaged with email content the less likely messages are to end up in spam/junk folders. >>

Tuesday, March 13, 2018

Study finds mobile experience key to engagement

Retailers and merchants who want to up the engagement factor with their customers should up their mobile experience. That's the word from a new WorldPay report in which researchers found that about one-third of US shoppers would pay more for products if the mobile experience were better. >>

Tuesday, March 06, 2018

Survey: Consumers will share info for better experiences

In the ecommerce game, personal data will become a bigger buzzword. That is, according to Episerver, because more consumers are willing to give up their personal information in exchange for a better - i.e. more targeted - online shopping experience. >>

Wednesday, February 28, 2018

Expert: Why SEM remains an important marketing approach

With the advent of mobile and social marketing mediums, many brands may have let search marketing take a back seat and a smaller portion of the advertising budget. That, according to one expert, is a mistake that should be corrected. >>

Tuesday, February 27, 2018

How to use global sporting events to engage

Global sporting events - like the Olympics, FIFA World Cup, and others - have the ability to unite people from different parts of the globe like no other events can. These events can also unite brands and customers - if the message and experience are seamless. Here are three tips to create a multi-platform, branded message during these events. >>

Thursday, February 22, 2018

How to protect from phishers using cloud docs

There is a new threat for businesses in the digital space: phishers have begun pushing into cloud-based and document sharing services, using these collaborative platforms to attack businesses. Many are disguising themselves as trusted brands including Google Docs and even Outlook. Here's how to protect your business. >>

Monday, February 19, 2018

How to update your social marketing creative processes

Social media is now a dominant part of every successful brand's ad mix. We talked to Adaptly president Sean O'Neal to see what marketers need to do to maximize their results. >>

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