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Wednesday, December 13, 2006
Online Video Audience Not Engaged
Movie downloads remain the least-watched genre of online video. Instead of long programming, 70% of online video users are watching short clips of sports and news. >>
Tuesday, December 12, 2006
SI "Takkles" Social Network
High school athletes have a new forum to display their rankings, clips and profiles. Sports Illustrated has teamed with social start up Takkle.com to provide a social sports network. >>
Thursday, December 07, 2006
Games, TV Lead Way For Mobile Entertainment
New research predicts mobile content use will explode starting in 2007, with mobile games and mobile television episodes pulling away from the current mobile favorite, music. >>
Wednesday, December 06, 2006
My-Wireless-Space?
NewsCorp’s social networking behemoth MySpace is going wireless, which could spell another change for social networkers and social marketers. >>
Monday, December 04, 2006
Difference In How “User Generated Ads” Are Seen
Adults may like them, but a new study shows kids and young adults are not as keen on user-generated ads for products. >>
Monday, December 04, 2006
College Kids Choose Facebook
Want to know what the youth market wants? Here’s a secret: for the first time ever, both college-aged (17-25 years of age) men and women chose social networking site Facebook as their favorite website. >>
Friday, December 01, 2006
Merrill Lynch Predicts Growth In Branded Revenue
Despite a predicted slowdown in growth for Q4, 2006, brokerage house Merrill Lynch is predicting overall growth for online giant Yahoo! in the coming year. This, thanks in part to the recent buying habit of the company. >>
Thursday, November 30, 2006
Google: No More “Answers”
Google won’t accept any more questions for it’s “Answers” site. The company has announced that Google Answers will shut down after four years. >>
Thursday, November 30, 2006
Yahoo Building A Universe?
Yahoo! is building a new kind of online social environment. The company is leveraging properties like Flickr and Del.icio.us in an effort to build “passion brands” to build more revenue. >>
Friday, November 24, 2006
Flickr Opens To Guests
Just in time for the holidays, Flickr is open to guests. "The Flickr community wants you" could be the new message. Yahoo’s photo-sharing network is hoping that features – like the new Guest Pass – will encourage new users to give them a try. They hope mobile users and camera buyers will also take advantage of the new features. >>
Friday, November 24, 2006
Podcast Audience Increases
More users are downloading podcasts now than six months ago, but does the increase point to a new online marketing must? >>
Friday, November 24, 2006
Study: Online Video Influences Purchases
A new study from KnowledgeStorm and Universal McCann puts a new light on online video. According to the joint report, many IT professionals are relying on online video to make IT purchasing decisions. >>
Wednesday, November 22, 2006
Ford Driving to Digital
In their ongoing efforts to turn business around, Ford will outlay more money than ever on advertising in 2007. In addition to increasing the advertising budget, the automaker will also change where and how they advertise, according to insiders. >>
Tuesday, November 21, 2006
Study: Marketers Should Use Social Networking
A new study indicates users are beginning to better understand the limitations and strengths of social networks. Social media tools – RSS, podcasts and blogs – are growing in popularity with both users, and online marketers can use the same tools to increase revenue. >>
Monday, November 20, 2006
Online Video Ads Gain Popularity
With more than $410 million expected to be spent this year on online video advertising, experts in the industry are predicting that video spending will soon be on par with other forms of Internet advertising. >>
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Latest Headlines
- LucidMedia to expand contextual display ad network
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- Social networking via mobile phone on the increase
- Report: Texters are young, high spenders
- Study: Display ads drive search
- Does "Internet for all" require larger variety of languages?
- Marketers moving budgets online
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