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Blogs & Content

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Thursday, February 08, 2007

Pontiac driving business through social media

This week saw the Pontiac brand delve deeper into the world of online social marketing. >>

Wednesday, February 07, 2007

Survey: Users prefer targeted online ads

More users are going online to watch video streams, and for most, an ad before the stream starts is preferable to fee-based services. That is the word from a new Advertising.com survey. >>

Monday, February 05, 2007

Federated Media partners comScore for blog metrics

As paid blogging continues to grow, a blog network and measuring company are pairing up to provide metrics for the new industry. Federated Media has announced it will partner with comScore Media Metrics to provide research. >>

Friday, February 02, 2007

VH1, MTV join user generated content trend

Mark two more big brands down for ViTrue services. Both VH1 and MTV have signed on with the user generated ad platform to create several user generated content sites within their network. >>

Friday, February 02, 2007

Microsoft draws global audience

Search engine Google may have larger competition than they originally thought. According to new research from comScore, Microsoft sites drew the most users globally in December. >>

Friday, February 02, 2007

Vizu Answers to revolutionize online market research

Online marketing research is set to be more affordable and accessible to those who can’t afford expensive programmes. >>

Thursday, February 01, 2007

Surfers use tagging to make sense of the online sprawl

Tagging is rising in popularity, and so are websites where it is enabled. >>

Wednesday, January 31, 2007

Tribune Interactive, Topix partner for social features

Rack up another partnership between a newspaper publisher and Web 2.0 companies. According to reports, Tribune Interactive will partner with Topix.net for online general classifieds and with vMix for social media functions. >>

Wednesday, January 31, 2007

More affiliate marketing managers see higher conversion rates in 2006.

The 2007 AffStat Affiliate Marketing Benchmark report surveyed nearly two hundred affiliate marketing managers on their overall statistics, as well as a number of issues about their affiliate marketing channels. >>

Wednesday, January 31, 2007

Survey indicates YouTube users viewing less television

One minute online video sites and television are allies, the next, YouTube is a threat. Does anyone really know what effect YouTube will have on television viewing, and will the online audience tolerate advertising? >>

Monday, January 29, 2007

Newspaper websites boost market penetration

The flailing newspaper industry looks to be gaining a boost from their websites. According to a special release from The Media Audit, newspaper websites have helped improve market penetration by as much as 80%. >>

Monday, January 29, 2007

YouTubers to gain revenue from online videos

Social networkers who upload their own videos to the YouTube platform will soon have another reason to do so: money. According to reports, YouTube will begin giving a share of the ad revenue from online advertising, shown prior to videos, to the video producers. >>

Friday, January 26, 2007

The new ad-serving platform, Vindico, offers more control to advertisers

Not to be left behind, Broadband Enterprises is setting up to launch their own ad-serving platform for videos and banners. The new program will compete with other platforms like Atlas, DoubleClick and aQuantive. >>

Friday, January 26, 2007

AP syndicates content to Wii

Starting this weekend, Nintendo Wii owners will have something new to do, while they play games: read. The Associated Press has syndicated news feeds to the broadband-enabled console. >>

Friday, January 26, 2007

Forrester´s new study investigates risks and ROI of blogging

The report, entitled “The ROI Of Blogging: The “Why” And “How” Of External Blog Accountability” is based on results of research by a team led by Forrester’s Charlene Li, a Harvard M.B.A graduate, who interviewed businesses that already had blogs. >>

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