BizReport : Blogs & Content

Blogs & Content

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Monday, November 13, 2006

Yahoo! Looking At Social Sponsorship

Social networks are the new advertising frontier. It seems everyone is talking about the impact of social advertising, but with Yahoo’s launch later this week of an actual social campaign, marketers are set to see just how much money could be made off of social networks. >>

Friday, November 10, 2006

Get Friendly With Those Bloggers – You Can Benefit

Generally bloggers are thought of as independent individuals commenting on the modern world. But a growing trend of offering them a financial incentive for covering certain products or services puts them in a whole new light. >>

Friday, November 10, 2006

Does Your Brand Measure Up?

A new reporting platform from NameProtect could tell you how your brand is being used online. Called the Brand Aware Report, it allows businesses without monitoring to view how the brand is perceived and treated online. >>

Friday, November 10, 2006

Are Social Networks Declining?

Despite indications that social networking is beginning to decline, it seems people continue to blog and visit social networking sites en masse. >>

Friday, November 10, 2006

Social Networks Susceptible to Phishing?

Phishing attacks aren’t just focusing on email any longer. The new threat could impact social networking sites, thereby attacking online marketers. >>

Thursday, November 09, 2006

Can Social “Niche” Audiences Boost Online Spending?

That is a question online marketers need to answer as more social networkers are influenced less by online ads and influenced more by their network of friends. >>

Thursday, November 09, 2006

Skype Testing New Features

New software from free talker Skype is testing user friendly click-to-call features with an e-commerce bent as well as group chat for blogs. >>

Wednesday, November 08, 2006

Second Life Is Gaining Popularity with Professionals as a Marketing Tool

Adidas-Reebok, IBM and Sun-Microsystems are some of the big names immersing themselves in a virtual world where they’re building virtual stores and creating brand awareness. >>

Tuesday, November 07, 2006

New Projection Shows Video Ad Surge

Over the next four years, the video ad market is expected to boom according to research firm eMarketer, but the biggest boom is expected next year. eMarketer.com is projecting an 89% increase in online video ad revenue in 2007. >>

Friday, November 03, 2006

Quality Control Key For Marketers

In the quantity versus quality debate, quality seems to be losing out. According to a new study from Bluestreak, many online consumers are fine with the quantity of ads on the Internet, but not with the quality of those same ads. >>

Thursday, November 02, 2006

Sears Launches “Social Shopping” Site

Just in the time for the holiday rush, retailer Sears has launched a new kind of website. The social shopping experience allows users to find gifts, talk about products and share information through an online hub. >>

Wednesday, November 01, 2006

Social Networking Ad Spend To Explode?

In the past few months marketing on social networking sites has become high priority for online advertisers. As social sites continue to see surging traffic, experts say ad spending is set to surge as well as marketers key in to the demographic. >>

Tuesday, October 31, 2006

Blogging for Bucks?

Seems as if everyone has a blog these days, and many are making money off of the new technology. But is paying a person to blog about certain products – from alcohol to socks – ethically wrong? Or just a sign of the times? >>

Thursday, October 26, 2006

Sharing Facebook?

Beta-testing for a new feature for Facebook users that will allow them to share information from their site and other websites has been launched. It could change the way social networkers share information throughout the web. >>

Monday, October 23, 2006

Blogs: Next PR Opportunity?

It looks that way as more and more public relations firms see the benefits of getting new products in to the hands of bloggers and await the buzz that begins building through word of mouth. >>

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