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Blogs & Content

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Tuesday, May 16, 2017

Top trends to watch in social

As more businesses tune in to social, it can become harder for them to connect with consumers in the same way. Here are three trends brands should follow to be more effective in the social space. >>

Wednesday, May 10, 2017

Study: Social key for video distribution

Social media has shifted into the top ranking for video distribution. That's a key takeaway from Trusted Media Brands, Inc's new study Social Cracks the Digital Video Code. Researchers found that 68% of marketers now believe social media is the 'most important' piece for digital video campaigns. >>

Tuesday, May 09, 2017

Expert: What the Google Docs/Phishing scandal revealed to brands

Last week, news broke that phishers could use Google Docs to obtain consumers' personal information - and that news has a lot of consumers avoiding the shared documents and with good reason. We checked in in Ivanti's CSO about the problem. >>

Monday, May 08, 2017

Expert: What the new SMB cybersecurity bill means

The small business cybersecurity bill ---- recently passed the senate committee. This new cybersecurity bill increases resources to help small businesses protect themselves from data breaches and cyber attacks. What can SMBs expect from it? >>

Thursday, May 04, 2017

Top 4 tips to get more from AdWords

Google AdWords have been a part of digital marketing for more than a decade, and yet many small businesses continue to struggle with the best way to use this tool. We asked Manta CEO John Swanciger to weigh in; here are his top 4 tips. >>

Thursday, May 04, 2017

What brands need to know about the Instagram influencer platform

Last month, engage:BDR launched IconicReach, an Instagram Influencer geared toward helping brands make better connections on the image-based social network. Through the platform, marketers can find relevant influencers using Instagram, and from there better plan campaigns on the social network. >>

Thursday, May 04, 2017

Expert: Fall maintenance preps for Black Friday

While the summer months should be used to look into ways a website is not ready for the rush of holiday shoppers, the autumn months are a time to make a few last minute tweaks to prep for the big rush. One expert explains how to use the fall months to prep for the holiday rush >>

Monday, May 01, 2017

Report: More people hitting digital news, media

Hitwise, a division of Connexity, has released new data that shows Americans' interest in news and media has increased over the past year. According to their data 1 in every 12 online visits were made to news/media websites; that is an increase of 17% over 2015 data. >>

Friday, April 28, 2017

What Twitter's roll-out of Periscope ads means for digital brands

Recently, Twitter announced the roll out of pre-roll ads for the Periscope platform. With this move, along with Facebook's launch of live video, and sites like SnapChat and Instagram keying in on the power of video, how can brands better connect? >>

Thursday, April 27, 2017

Top 3 tips for a more earth friendly marketing campaign

In the US, businesses use about 68 million trees each year to produce 17 billion catalogs and 65 billion direct mail pieces. With Earth Day having just passed, one expert offers three tips to make a more eco-friendly advertising impact. >>

Wednesday, April 26, 2017

Ad Roundup: Releases for content monetization

In today's advertising roundup, a trio of releases set up to help brands better monetize and deliver relevant content. >>

Wednesday, April 26, 2017

Is your branded content memorable?

Most consumers quickly forget information in branded content when talked at - but brands that engage in a conversation with consumers are more likely to make a sale, according to new research from online presentation firm Prezi. >>

Tuesday, April 25, 2017

Study: Finance, saving important to Millenials

A recent Yahoo study found that most (67%) of Millennials are interested in learning more about finance, that nearly half watch personal finance video content, and that most (82%) consume financial content via their phones. This makes finance an important part of the digital engagement pie. A Yahoo exec explains. >>

Friday, April 21, 2017

Expert IDs trends to watch in mobile video

More viewers are turning to mobile devices to catch not only first-run programming from hubs like Netflix and Hulu, but to catch up on past episodes from traditional networks, and to find new content from YouTubers. One expert identifies trends brands need to consider to engage with mobile video. >>

Wednesday, April 19, 2017

Expert: What social video means for marketers

With Twitter's announcement about pre-roll video ads on the Periscope platform, Facebook's Live Video option, and the 'stories' feature on social network Instagram, as well as SnapChat, many brands are wondering what social video could mean for them. We have some answers. >>

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