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Blogs & Content

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Wednesday, November 15, 2017

Solid start to 2017 holiday season, how marketers can prep

Adobe has released initial findings for the 2017 holiday shopping season - and if the season continues, marketers will have a merry Christmas, indeed. According to Adobe's data the US Veteran's Day weekend shopping totals topped $1.3 billion, a 9% increase YoY. >>

Tuesday, November 14, 2017

Marketers: Messaging apps key to customer engagement

While more shoppers are, indeed, buying more products online, that doesn't mean a good product listing page is all a marketer needs to connect. Messaging apps are gaining in popularity for both marketers, merchants, and shoppers, as they offer ways for consumers to have their questions answered without a trip to the store. >>

Monday, November 13, 2017

Top 4 email trends to incorporate now

Email may be the grandfather of digital marketing, but it continues to be a big hitter. Email, also, continues to evolve, making it important for marketers to evolve, too. Here are 4 trends changing email now, and how marketers can use them. >>

Friday, November 10, 2017

Content tips for holiday marketing

New data out from VigLink indicates nearly half of consumers won't be buying on Black Friday or Cyber Monday. Instead, they'll be researching products and planning shopping trips. How can marketers connect? Through the right content. Here are three tips. >>

Wednesday, November 08, 2017

Expert: How local search can help marketers now

Localizing ads, both visual and search, might be the key to marketers' holiday seasons. That, according to one expert who believes unifying local digital marketing with organic listings and search management can help smaller brands compete. >>

Monday, November 06, 2017

Marketers: Look for ways to engage online this holiday

As the holiday season approaches, forecasts indicate that marketers and merchants need to make an effort to engage digitally. According to Adobe, the online spend will surpass $107 billion, that's a 13% increase YoY. >>

Friday, November 03, 2017

Top 4 tips to increase holiday campaign engagement

Email marketing cannot be a one size fits all approach or solution. Many companies throw ideas at a wall (or at customers in this case) to see what sticks, instead of testing them to ensure they work. Especially if hitting your revenue numbers is contingent on holiday sales, testing is essential. SendGrid is looking into the 2016 holiday season to give marketers insight into better open, engagement, and conversion rates for this holiday season. >>

Wednesday, November 01, 2017

Top 4 backup tips for marketers

Malfunctions, virus problems, theft, even natural disasters. These are a handful of ways marketers data, files, and content can be deleted or irrevocably harmed. Here are 4 tips to protect these documents. >>

Wednesday, October 25, 2017

Why content needs to be on non-ecomm sites

While many marketers are building up the content on product pages, new data indicates that this content build-up needs to be in place across the web, specifically on social media, not just on ecommerce or product pages. In fact, most consumers now say Facebook is the site that is inspiring most of their purchase decisions. >>

Tuesday, October 24, 2017

Study finds engagement with email still tops social

A few years ago social media was supposed to kill email. Then it was messaging apps. Yet, email continues to go strong, and according to new data, it's tracking high on the engagement level across demographics. >>

Friday, October 20, 2017

Study: Phones increasingly important, what that means for marketers

New data out from LivePerson underscores the importance of smartphones for consumers. According to their research nearly two-thirds (65%) of Gen Z and Millennial consumers 'prefer communicating' with friends/family via their phone rather than in person. In addition, most (61.8%) would prefer leaving wallets at home rather than phones. >>

Tuesday, October 17, 2017

More marketers to invest in content

Look for content to make a resurgence in the digital space. According to 10Fold's new 2017 Content Insights from US Tech Marketing Execs report, not only are brands more focused on content, they're planning hourly content releases. >>

Monday, October 16, 2017

Mid-week emails key for engagement

While sales and events routinely begin on Sunday or Monday, mid-week emails are the messages that find the best engagement. That is a key takeaway from new SendinBlue data. >>

Wednesday, October 11, 2017

Shoppers actively seeking deals, here's how marketers can engage

While coupon clipping and price comparing is not a new activity for shoppers, it is becoming more and more prevalent with the adoption of smartphones, online coupon hubs, rewards clubs, and mailing list offers. New data shows just how important deals are to shoppers - hint: more than you know - and we offer insight into how marketers can better connect. >>

Friday, October 06, 2017

What summer travel trends mean for online marketers

Trends in summer travel may have an impact on how online marketers connect with people. Socialbakers had broken out some of the biggest trends through the summer travel season, and chief among this is that self-serve travel options - like Airbnb and Uber - are among the top growing brands in the social space. >>

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