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BizReport : Blogs & Content

Blogs & Content

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Monday, October 09, 2006

Voters Turning To Internet For Information

United States voters are showing high confidence in the Internet as a way to learn more about political candidates. As Election 2006 draws near, one survey says more than 25% of voters are using the Internet to learn more about candidates – that is more than any other information medium. >>

Wednesday, October 04, 2006

How Long Should a Corporate Podcast Be?

So you finally got round to it – writing that brilliant prose for your first ever corporate podcast. You enjoyed the experience way more than you’d expected. And then the notion sinks in; just how long does this piece actually need to be? Hold your horses and check out advice at Oneupweb Research - a site that claims to provide no nonsense advice to just such practical issues. It released research analyzing the length of popular corporate podcasts. >>

Tuesday, October 03, 2006

Technology: The New Generation Gap

Remember a time when your parents screamed at you because of your choice of music? It was the generation gap of the past, in the present, technology is the generation gap – and online marketers must figure out new ways to bridge the gap or risk seeing revenues decline. >>

Monday, October 02, 2006

Are Boomers Next Cash Cow?

Monster.com’s founder has launched a new web portal, geared strictly to baby boomers, and investors are taking notice. The largest constituency on the web, so far elders have been an untapped market, and it appears, one that is ripe for advertisers. >>

Friday, September 29, 2006

As Blogosphere Grows So Does ‘Splog’

Splog is to blogging as spam is to email – and in either case, consumers are turned off by it. Technorati, the worlds largest blog tracking company, is currently watching about 55.5 million blogs worldwide. According to the company, there are about 75,000 new blogs appearing every day. >>

Thursday, September 28, 2006

Build Brand With Targeted Blogging

Many online e-tailers and content providers are utilizing RSS feeds and blogs in addition to traditional email marketing to drive consumers to their websites, increasing revenue by increasing traffic. Now big brands are beginning to advertise on blogs, which could be another boost to your business. Here are tips on how to capitalize on the trend. >>

Tuesday, September 26, 2006

Forbes.com Jumps On Podbridge Ad-Wagon

If you wondered how advertising would work with new mediums like pod-casts and such, just watch Forbes.com. The company has bought into Podbridge’s advertising platform lock stock and barrel. >>

Friday, September 22, 2006

Publishers Want Control of Search Results

A Belgian court ruling could change the way large search engines like Google, Yahoo and MSN give search results. The court ruled that some Google searches infringes on the copyright of French and German newspapers by reproducing parts of the articles in snippets. >>

Friday, September 22, 2006

Are Bloggers Influencing Political Campaigns?

The answer is a definitely yes. According to many campaign strategists and technology gurus, it is expected that the next frontier will be social networking sites such as MySpace, where some politicians have already started building their presence. Some US political candidates have set up regular online chats and used them to link supporters from various parts of their constituencies. >>

Friday, September 22, 2006

AOL Vying To Outwit Rivals By Offering Enhanced Search and Listing Facilities To Online Video Sharers

America Online has joined the race for a slice of the highly trafficked video sharing action on the web, by saying it’s offering greater compatibility than its rivals in terms of search features. The company has opened its search engine up to third party developers and video content owners, launching the AOL Video Search developer program. >>

Thursday, September 21, 2006

MySpace Headed To China?

NewsCorp Chief Rupert Murdoch has sent his wife to China to facilitate opening the Chinese version of the social networking megasite MySpace.com. >>

Thursday, September 21, 2006

Hedge Funds Want To Know What Bloggers Are Saying

The Financial Times reported today that market gossip is to take on a more high-tech form thanks to a new automated system that will search through more than 40m internet sources, from blogs to regulatory filings, on behalf of hedge funds. >>

Wednesday, September 20, 2006

Sports and Social: What Internet Youth Wants

Need to find a niche market for a new line of cosmetics? Want to find new clientele for athletic shoes? The Internet could be your online gold mine. >>

Tuesday, September 19, 2006

YouTube To Share Ad Revenues?

The successful video sharing site YouTube seems to be concerned about copyrighted material posted on its site. >>

Monday, September 18, 2006

Internet Exposure Helps Fan Fiction Authors Find Mainstream Success

Fan fiction writing is about writing using somebody’s else character. Generally, fans start blogging about their favorite characters from books, movies and TV shows. Fan fiction authors use known characters, but the stories and plots they write are their own. >>

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