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BizReport : Blogs & Content

Blogs & Content

 

Thursday, September 28, 2006

Build Brand With Targeted Blogging

Many online e-tailers and content providers are utilizing RSS feeds and blogs in addition to traditional email marketing to drive consumers to their websites, increasing revenue by increasing traffic. Now big brands are beginning to advertise on blogs, which could be another boost to your business. Here are tips on how to capitalize on the trend. >>

Tuesday, September 26, 2006

Forbes.com Jumps On Podbridge Ad-Wagon

If you wondered how advertising would work with new mediums like pod-casts and such, just watch Forbes.com. The company has bought into Podbridge’s advertising platform lock stock and barrel. >>

Friday, September 22, 2006

Publishers Want Control of Search Results

A Belgian court ruling could change the way large search engines like Google, Yahoo and MSN give search results. The court ruled that some Google searches infringes on the copyright of French and German newspapers by reproducing parts of the articles in snippets. >>

Friday, September 22, 2006

Are Bloggers Influencing Political Campaigns?

The answer is a definitely yes. According to many campaign strategists and technology gurus, it is expected that the next frontier will be social networking sites such as MySpace, where some politicians have already started building their presence. Some US political candidates have set up regular online chats and used them to link supporters from various parts of their constituencies. >>

Friday, September 22, 2006

AOL Vying To Outwit Rivals By Offering Enhanced Search and Listing Facilities To Online Video Sharers

America Online has joined the race for a slice of the highly trafficked video sharing action on the web, by saying it’s offering greater compatibility than its rivals in terms of search features. The company has opened its search engine up to third party developers and video content owners, launching the AOL Video Search developer program. >>

Thursday, September 21, 2006

MySpace Headed To China?

NewsCorp Chief Rupert Murdoch has sent his wife to China to facilitate opening the Chinese version of the social networking megasite MySpace.com. >>

Thursday, September 21, 2006

Hedge Funds Want To Know What Bloggers Are Saying

The Financial Times reported today that market gossip is to take on a more high-tech form thanks to a new automated system that will search through more than 40m internet sources, from blogs to regulatory filings, on behalf of hedge funds. >>

Wednesday, September 20, 2006

Sports and Social: What Internet Youth Wants

Need to find a niche market for a new line of cosmetics? Want to find new clientele for athletic shoes? The Internet could be your online gold mine. >>

Tuesday, September 19, 2006

YouTube To Share Ad Revenues?

The successful video sharing site YouTube seems to be concerned about copyrighted material posted on its site. >>

Monday, September 18, 2006

Internet Exposure Helps Fan Fiction Authors Find Mainstream Success

Fan fiction writing is about writing using somebody’s else character. Generally, fans start blogging about their favorite characters from books, movies and TV shows. Fan fiction authors use known characters, but the stories and plots they write are their own. >>

Wednesday, September 13, 2006

Is MySpace MySpam?

Valleywag.com, a tech gossip website, has published yesterday a highly controversial article, in the best “tell it all” style, exposing the company behind MySpace, eUniverse, now called Intermix, as a spyware and spamming marketing company, which used questionable tactics to build its social networking empire with the help of spam mails to members of CupidJunction, a top dating website with over 3 million users, and millions of other web users. >>

Monday, September 11, 2006

Social Media explosion. What’s next?

With the recent explosion of social media marketing - the area within marketing which describes online tools and platforms used by consumers to share insights, opinions and experiences with each other – comes the question: how much should marketers budget for future campaigns? >>

Monday, September 11, 2006

Is There A Future For Online PR?

Although technology is moving towards Web3.0, few marketers really understand the potential of a digital marketing tool called Web2.0. >>

Monday, September 11, 2006

B2Blog: A Powerful Presence

A new study out from KnowledgeStorm and Universal McCann finds that blogs are being used for much more than childs play. The study surveyed more than 4500 business and IT professionals about blogging and their habits. The surprising result: blogs are a great B2B resource. >>

Monday, September 11, 2006

An Easier Way to Start Business on the Web

The creators of Helpful Internet Marketing say they designed the website to provide easy access to business on the Web for aspiring entrepreneurs. >>