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BizReport : Blogs & Content

Blogs & Content

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Monday, December 18, 2006

eMarketer: Online Video To Explode In '07

In three years, more than half of the United States population will be part of the online video audience, according to new research from eMarketer. >>

Monday, December 18, 2006

“Conversations” Put RSS Feeds in Ads

A public relations firm and an RSS feed aggregator have joined forces to produce a new “Hosted Conversations” branded ad unit. Edelman PR and Newsgator say, the ad units contain an RSS feed of blogs and comments related to the advertisers sponsoring the ad. >>

Friday, December 15, 2006

Study: CGM The Great Influencer

According to a new study, consumer-generated media – blogs, message boards and other online communities – is a great influencer of U.S. travel and automobile purchasing decisions. >>

Thursday, December 14, 2006

Study: More Interacting Via Blogs, Video

A new study indicates making phone calls online, visiting blogs and watching online video have made the largest gains with online users in the past year. Still, the most used applications are more traditional. Email, news services and online shops top the list of most-used platforms. >>

Thursday, December 14, 2006

Free Service Allows Calls From Social Networks

Jaxtr, a start up Click-To-Call company, could change the way social networks work thanks in part to Ma Bell. Their new CTC platform allows social networkers to call one another with a click of the mouse – and without revealing their personal numbers. >>

Wednesday, December 13, 2006

Online Video Audience Not Engaged

Movie downloads remain the least-watched genre of online video. Instead of long programming, 70% of online video users are watching short clips of sports and news. >>

Tuesday, December 12, 2006

SI "Takkles" Social Network

High school athletes have a new forum to display their rankings, clips and profiles. Sports Illustrated has teamed with social start up Takkle.com to provide a social sports network. >>

Thursday, December 07, 2006

Games, TV Lead Way For Mobile Entertainment

New research predicts mobile content use will explode starting in 2007, with mobile games and mobile television episodes pulling away from the current mobile favorite, music. >>

Wednesday, December 06, 2006

My-Wireless-Space?

NewsCorp’s social networking behemoth MySpace is going wireless, which could spell another change for social networkers and social marketers. >>

Monday, December 04, 2006

Difference In How “User Generated Ads” Are Seen

Adults may like them, but a new study shows kids and young adults are not as keen on user-generated ads for products. >>

Monday, December 04, 2006

College Kids Choose Facebook

Want to know what the youth market wants? Here’s a secret: for the first time ever, both college-aged (17-25 years of age) men and women chose social networking site Facebook as their favorite website. >>

Friday, December 01, 2006

Merrill Lynch Predicts Growth In Branded Revenue

Despite a predicted slowdown in growth for Q4, 2006, brokerage house Merrill Lynch is predicting overall growth for online giant Yahoo! in the coming year. This, thanks in part to the recent buying habit of the company. >>

Thursday, November 30, 2006

Google: No More “Answers”

Google won’t accept any more questions for it’s “Answers” site. The company has announced that Google Answers will shut down after four years. >>

Thursday, November 30, 2006

Yahoo Building A Universe?

Yahoo! is building a new kind of online social environment. The company is leveraging properties like Flickr and Del.icio.us in an effort to build “passion brands” to build more revenue. >>

Friday, November 24, 2006

Flickr Opens To Guests

Just in time for the holidays, Flickr is open to guests. "The Flickr community wants you" could be the new message. Yahoo’s photo-sharing network is hoping that features – like the new Guest Pass – will encourage new users to give them a try. They hope mobile users and camera buyers will also take advantage of the new features. >>

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