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BizReport : Blogs & Content

Blogs & Content

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Tuesday, November 07, 2006

New Projection Shows Video Ad Surge

Over the next four years, the video ad market is expected to boom according to research firm eMarketer, but the biggest boom is expected next year. eMarketer.com is projecting an 89% increase in online video ad revenue in 2007. >>

Friday, November 03, 2006

Quality Control Key For Marketers

In the quantity versus quality debate, quality seems to be losing out. According to a new study from Bluestreak, many online consumers are fine with the quantity of ads on the Internet, but not with the quality of those same ads. >>

Thursday, November 02, 2006

Sears Launches “Social Shopping” Site

Just in the time for the holiday rush, retailer Sears has launched a new kind of website. The social shopping experience allows users to find gifts, talk about products and share information through an online hub. >>

Wednesday, November 01, 2006

Social Networking Ad Spend To Explode?

In the past few months marketing on social networking sites has become high priority for online advertisers. As social sites continue to see surging traffic, experts say ad spending is set to surge as well as marketers key in to the demographic. >>

Tuesday, October 31, 2006

Blogging for Bucks?

Seems as if everyone has a blog these days, and many are making money off of the new technology. But is paying a person to blog about certain products – from alcohol to socks – ethically wrong? Or just a sign of the times? >>

Thursday, October 26, 2006

Sharing Facebook?

Beta-testing for a new feature for Facebook users that will allow them to share information from their site and other websites has been launched. It could change the way social networkers share information throughout the web. >>

Monday, October 23, 2006

Blogs: Next PR Opportunity?

It looks that way as more and more public relations firms see the benefits of getting new products in to the hands of bloggers and await the buzz that begins building through word of mouth. >>

Friday, October 20, 2006

Fox Secures 20% Streaming Market

New rankings show Fox Interactive websites, including MySpace, have taken a little over 20% of the U.S. online video streaming market for August. Fox saw 1.4 billion streams, outpacing both Yahoo and YouTube sites. >>

Thursday, October 19, 2006

Politics and Tech: Best Blogs

In the United States, the general population doesn’t want to read about trips to the market, the latest movies or childhood anecdotes. The most popular U.S. blogs talk tech and politics, according to a study from Edelman. >>

Wednesday, October 18, 2006

Are Social Networkers Immune To Ads?

Maybe not entirely but social networkers do shop and relate to the Internet differently than non-networkers do. That means online marketers cannot count on traditional advertising to draw in social networkers. >>

Tuesday, October 17, 2006

Geotargeting: Next Step In Online Advertising?

Geotargeting is basically a way to regionalize ads on websites, cashing in on people in certain areas with certain available goods. Advertising ski gear to people living in Aspen won’t boost revenue, but advertising ski gear to people in the plains or desert areas may do so. >>

Wednesday, October 11, 2006

Platform Gives Advertisers Control

A new company is hoping to cash in on the user generated content craze with their own platform, said to give advertisers control of the space. >>

Monday, October 09, 2006

Voters Turning To Internet For Information

United States voters are showing high confidence in the Internet as a way to learn more about political candidates. As Election 2006 draws near, one survey says more than 25% of voters are using the Internet to learn more about candidates – that is more than any other information medium. >>

Wednesday, October 04, 2006

How Long Should a Corporate Podcast Be?

So you finally got round to it – writing that brilliant prose for your first ever corporate podcast. You enjoyed the experience way more than you’d expected. And then the notion sinks in; just how long does this piece actually need to be? Hold your horses and check out advice at Oneupweb Research - a site that claims to provide no nonsense advice to just such practical issues. It released research analyzing the length of popular corporate podcasts. >>

Tuesday, October 03, 2006

Technology: The New Generation Gap

Remember a time when your parents screamed at you because of your choice of music? It was the generation gap of the past, in the present, technology is the generation gap – and online marketers must figure out new ways to bridge the gap or risk seeing revenues decline. >>

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