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BizReport : Blogs & Content

Blogs & Content

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Wednesday, February 21, 2007

Will content filters for videos provide peace of mind?

Television and movie studios aren't going to let Napster-like software steal their product. Instead, they are among the first to embrace content-identifying software that could protect their investment - the shows they produce. But that software may come at a price - a loss of users - for social sites. >>

Monday, February 19, 2007

Bogus reviews are under travel sites' microscope

Fake blogs, false reviews. With the amazing growth of social media, it seems consumers need to be more wary than ever about how truthful online reviews are. In the U.K. and Europe, fake blogs and reviews will be outlawed in 2008, but until then it is up to the company to ensure that reviews and blogs are true. >>

Friday, February 16, 2007

DIY targeted advertising for vloggers on Blip.tv

Make Magazine’s video blog, the do-it-yourself show, will be the first to use a new advertising system at Blip.tv. >>

Thursday, February 15, 2007

Real estate developers boost interest with webisodes

If you think real estate ads have to be traditional listings and boring pictures, think again. Real estate developers in Canada are hoping a few "Sex & The City" type ads will create a bigger buzz for their new development in Vancouver. >>

Thursday, February 15, 2007

Report: Podcasts should be concise, consistent

With a surge in podcasting predicted over the next few years, many in the marketing industry are wondering how to best take advantage of the technology. >>

Wednesday, February 14, 2007

Fake blogs to be banned in U.K. from next year

Beginning in 2008, companies or individuals who post reviews of their own products online will be breaking the law in Britain. A new law in the United Kingdom prohibits even authors from reviewing their own books at sites like Amazon.com. >>

Tuesday, February 13, 2007

Podcasting expected to surge

Podcasting may be the newest - and least recognized - of the social media tools, but a new report indicates that podcasting will come in to it's own in the coming years. >>

Tuesday, February 13, 2007

Online newspapers are attracting more and more readers

By taking advantage of Web 2.0 technologies and increasing their footprints, online newspapers are drawing an online crowd. >>

Monday, February 12, 2007

More local content to be offered on cellphones

A new partnership between Internet Broadcasting and Crisp Wireless will take local television content to wireless phones. >>

Monday, February 12, 2007

European Union to put a ban on fake blogs and reviews

The European Union is working toward the eradication of “astroturfing”, with a ban due at the end of the year. >>

Monday, February 12, 2007

Get Web 2.0 savvy with free AMA webcast

The growth of Web 2.0 and the associated social media tools such as blogs, wiki’s and RSS feeds demands a new level of understanding from marketers. >>

Friday, February 09, 2007

News Corp. betting online efforts will lead growth

As much as 10% of Fox Interactive Media's income could be generated by social networking and other online initiatives according to News Corp. CEO Rupert Murdoch. Fox Interactive holdings include MySpace and gaming information network IGN. >>

Thursday, February 08, 2007

Pontiac driving business through social media

This week saw the Pontiac brand delve deeper into the world of online social marketing. >>

Wednesday, February 07, 2007

Survey: Users prefer targeted online ads

More users are going online to watch video streams, and for most, an ad before the stream starts is preferable to fee-based services. That is the word from a new Advertising.com survey. >>

Monday, February 05, 2007

Federated Media partners comScore for blog metrics

As paid blogging continues to grow, a blog network and measuring company are pairing up to provide metrics for the new industry. Federated Media has announced it will partner with comScore Media Metrics to provide research. >>

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