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BizReport : Blogs & Content

Blogs & Content

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Wednesday, May 09, 2007

MySpace, Photobucket acquisition rumors confirmed

Online reports are claiming confirmation of MySpace’s acquisition of Photobucket. >>

Tuesday, May 08, 2007

Nielsen launches VideoCensus measurement tool

Online marketers wondering who is watching online video, when they are watching and what they are watching for now have a way to answer those burning questions. Nielsen//NetRatings has launched the VideoCensus tool, which measures audience size, engagement, activity and how the demographic is made up. >>

Monday, May 07, 2007

Social and travel sites gain traffic in Europe

Staying connected seemed to be on the minds of more European web-surfers throughout the month of March. According to online measurement firm comScore, social networking sites were the destinations of choice for French and UK browsers. >>

Thursday, May 03, 2007

CitySearch rolls out "short vids"

Forget about standard display ads or the leaderboard, CitySearch is betting that Web 2.0 options will bring new advertisers to the fold. The city-based information hub is now offering short videos for advertisers wanting to make a local impact. The advertorial video platform allows local marketers to showcase their location and establisment quickly to users. >>



Friday, April 27, 2007

Advertisers opt-out of some RSS content

With the buzz about blog and RSS advertising why would a marketer opt-out of advertising on such platforms? Because of the inability to control what publishers put on their pages and the fear that the content might offend or annoy potential customers. For advertisers who want to take back control of ads placed on blogs and RSS feeds, RSS feeder FeedBurner is offering a new control. >>

Thursday, April 26, 2007

Cingular considers widgets

Not to be outdone by other mobile platforms, Cingular is toying with the idea of widget advertising. The mobile provider is teaming up with Freewebs, a multimedia advertising and publishing platform, for a new multi-faceted ad campaign. >>

Thursday, April 26, 2007

U.S. Wikipedia users are wealthy and well-educated

Despite concerns about accuracy and reliability, Wikipedia remains a popular online source of information, as a study from the Pew Center for American Life Project recently revealed. >>

Friday, April 20, 2007

B2B advertisers prefer direct response

A recent survey indicates that tried and true advertising methods are preferred for business-to-business advertisers. According to research from the Direct Marketers Association, direct response advertising takes up more than 42% of marketing budgets. >>

Thursday, April 19, 2007

Viewer engagement longer than originally thought

A new study from Accela Communications is muddying the waters of viewer engagement with online video. According to the study, most viewers are actually engaged for 4.6 minutes, but according to other studies, engagement lasts for only 10.8 seconds. >>

Thursday, April 19, 2007

IAC plans ethnic website to cater for all U.S. blacks

Ethnic websites have been successful in bringing relevant and topical information to the U.S.’s 40 million African-American community for some time. IAC is planning a website which aims to cater to all black-skinned U.S. inhabitants. >>

Tuesday, April 17, 2007

"Splogosphere" growing faster than ever

For about the blogosphere, the fastest growing segment of the Internet is now the splogosphere. According to the latest State of the Blogosphere report, between 3,000 and 7,000 splogs are created every day. >>

Tuesday, April 17, 2007

Web design is growing in importance

As online advertising budgets grow, so do the budgets to create or build an online web presence. According to a recent Forrester Research survey, more top companies are increasing the amount of money they are putting toward websites. >>

Monday, April 16, 2007

Target young for online video

Online video is quickly becoming the new buzzword for online marketers, but few have figured out how to harness the power. Should they target boomers? News hounds? Entertainment gurus? The answer, according to a new study, is no. To all of the above. >>

Friday, April 13, 2007

Blogs, social networks used by the wealthy

Marketers wanting to make inroads to wealthy clientele should target blogs and social networks. That, according to a new study which indicates that the wealthy in America are interacting on social networking sites and reading blogs more than the general public. >>

Friday, April 13, 2007

Nielsen launches new tools for advertisers

Two new tools from Nielsen could help advertisers increase the ROI from different campaigns. The first will map out brand DNA; the second will rate out-of-home television viewing. >>

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