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BizReport : Blogs & Content

Blogs & Content

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Wednesday, June 20, 2007

Email landing pages need more thought

It appears that many marketers aren’t putting much effort in to email landing pages. Research by Silverpop revealed a somewhat blasé approach. >>

Monday, June 18, 2007

Industrial sector to increase online marketing budgets

Over half of businesses within the industrial sector will be increasing their marketing budgets this year, according to GlobalSpec’s latest survey. >>

Monday, June 18, 2007

Uploaders wield digital power recently researched a group of internet users who are driving social media and, they say, marketers would be wise to engage them. >>

Friday, June 15, 2007

comScore: 1 billion videos streamed in March

Mark online giant Google as the leader for another Internet category. According to comScore's Video Metrix, Google led all other online properties for online video streams in March. >>

Thursday, June 14, 2007

comScore adds Widget Metrix

Online measurement company comScore will now track embedded content on webpages, known as widgets, giving full credit to the websites that are serving it. >>

Tuesday, June 12, 2007

Online communities want more brand engagement

Allowing customers to drive conversations in online communities will, in turn, increase participation and brand engagement. >>

Monday, June 11, 2007

U.S. short-vacation bookers spend more online

Results from The PhoCusWright Consumer Travel Trends Survey Ninth Edition, published this week, show that Americans are now taking several shorter breaks as opposed to one big trip. >>

Monday, June 11, 2007

NBC allows widget syndication

A new form of syndication could bring even more traffic - and potential advertising resources - to the world of blogging. According to reports, NBC will allow content hungry bloggers to place video clips on websites through widgets. >>

Tuesday, June 05, 2007 goes 3D

First there was, then simply, and now there’s Ask 3D as the search engine reinvents itself once again. >>

Friday, June 01, 2007

New auction widget tool makes ad sense

A new advertising tool could do for the online auction marketplace what Google's AdSense program did for standard online advertising. A start-up affiliate program from AuctionAds will give publishers the option of advertising online auctions through a widget on the website with the chance to make referral income. >>

Thursday, May 31, 2007

Improve your content - boost ad sales

Content is king. Whether advertising on a news and information website, a personal blog or within the local attractions section of a tourist destination travelogue, the right content and the right ad can greatly impact advertisers' bottom lines. But first, you have to find the content. >>

Thursday, May 31, 2007

Broadband in 70 percent of U.S. homes by 2012, says report

The next five years will see U.S. households drop dial-up for broadband, says a new report from JupiterResearch. >>

Wednesday, May 30, 2007

Marketers measuring online buzz

With the increase in peer to peer recommendations it’s becoming harder for marketers to track online chatter about their products and services. >>

Tuesday, May 22, 2007

Facebook traffic shows huge increase

MySpace may have social networking cornered, but other social networking platforms are gaining ground on the giant. According to new research from Hitwise, Facebook has shown more than 100% traffic increase since September 2006. >>

Thursday, May 17, 2007

Podcasting a hit with young, male audiences

The early adopters of podcasting are a demographic that most marketers will want to latch onto. According to a recent comScore study young males are nearly twice as likely to download a podcast as young females. >>

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