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Blogs & Content

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Monday, July 16, 2007

UGC consumers outnumber UGC creators

Online marketers might do well to find popular creators of user generated content and advertise with them. That is because, according to a recent eMarketer report, UGC consumers are rabidly consuming the content of a few popular UGC creators. >>

Thursday, July 12, 2007

Streaming/Downloading predicted to reach $2.6 billion

With more than 38% growth from video streams in 2006, the market is expected to grow even more this year according to recent research from Accustream. Spending in the category is expected to reach $1.3 billion this year, a 39% increase. >>

Wednesday, July 11, 2007

Online businesses need to mind their language

Despite the Internet breaking down barriers between markets a recent study finds that European companies do more business outside of their native countries than their American counterparts. >>

Wednesday, July 11, 2007

MediaSeed may help with campaign management

Online advertisers will likely benefit from a new one-stop-shop for online content management. Called MediaSeed, the platform allows publishers and advertisers to distribute and track online video and rich media offerings in one place. >>

Monday, July 09, 2007

Video, widget measurement offered by Quantcast

If you've thought about adding widget or video advertising but weren't sure the new tools were worth the cost, Quantcast might have the answer. The online ratings company has added metrics for widgets and video ads. >>

Thursday, July 05, 2007

Digital, mobile will drive advertising past $2 trillion

Over the next five years, the advertising world is going to change. According to PricewaterhouseCooper's (PwC) Global Entertainment and Outlook report just about half of the ad industry's growth will be through digital and mobile platforms. >>

Thursday, July 05, 2007

Contextual video ad network launched

Broadband Enterprises has signed up a number of clients to its new contextual video ad network. >>

Friday, June 29, 2007

Targeting social networkers with widgets

Widgets may be just what marketers need to get themselves noticed on Internet social networks. >>

Thursday, June 28, 2007

YouTube trounces nearest rivals

YouTube’s audience is now 50 percent larger than all 64 of its nearest rivals audiences combined, according to new Hitwise figures. >>

Wednesday, June 27, 2007

Keyword feature released for podcast advertisers

A new keyword advertising feature could open up the world of podcast advertising to marketers. The feature, from Wizzard Media, will act much like typical keyword features for paid search campaigns. >>

Tuesday, June 26, 2007

Social networking sites attract different class of members

Reports are out about new observations made by a U.S. PhD student which suggest a class divide between social networking sites MySpace and Facebook. >>

Tuesday, June 26, 2007

Video-sharing sites vie for user attention

With all talk leading to online video, it is no wonder that advertisers are wondering which online video sites are the best options for their advertising dollars. comScore has released a listing of smaller and niche video sites that could offer alternatives for advertisers. >>

Tuesday, June 26, 2007

Blinkx platform will target ads to video

A new ad platform from Blinkx will contextually target ads to online video from websites. The platform, still in beta testing, matches the content of ads to the content of websites. >>

Friday, June 22, 2007

Lonelygirl15 gets 'branded character' for company

The popular web drama “Lonelygirl15” has struck a deal with a major skincare brand in an unusual product placement move. >>

Friday, June 22, 2007

French spend 13% of online time with video

First it was surfing and then social networking. The latest online trend is for users to watch online video. According to a recent comScore study, users in France spend 13% of their online time with streaming video. >>

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