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Blogs & Content

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Thursday, November 22, 2007

Babycenter.com launches new parenting network

BabyCenter.com has expanded its suite of advertising solutions to include a plethora of leading parenting voices by partnering with Federated Media Publishing Inc. >>

Tuesday, November 13, 2007

The rise of the social researcher

A new study of social shopping has been released by the e-tailing group and PowerReviews in which they uncover a new breed of online shopper – the Social Researcher. >>

Tuesday, November 13, 2007

IBM predicts end of the ad world as you know it

IBM Global Business Services has released a report predicting that there will be more changes in the advertising industry in the next five years than there has been in the last half a century. >>

Monday, November 12, 2007

GLBT community attractive to online advertisers

Gay, lesbian, bisexual and transgender Internet users represent nearly 8 percent of the U.S. online population, according to a recent report from eMarketer, and their above average spending power is attractive to online advertisers. >>



Thursday, November 08, 2007

Martha's Circle collates niche sites for ad network

Martha Stewart is the latest person to start up an ad network. Not surprisingly, the network comprises mostly of lifestyle and cooking sites, and offers advertisers access to a large, yet niche, audience. >>

Wednesday, November 07, 2007

Online entertainment consumption rises in U.K.

The number of people in the U.K. viewing TV, movie or video-related content online has grown significantly, and so has the amount of time being spent on those websites. >>

Wednesday, November 07, 2007

Web surfers' attention spans shortening

Marketers have yet another hurdle to get over when seeking attention from online consumers. Attention spans are shortening and Internet users have one eye on the Internet and the other elsewhere, so what's the answer? >>

Tuesday, November 06, 2007

Advertisers target online influencers, conversations

The online advertising industry’s first ad system that targets influencers and consumers engaged in conversation about a product, brand or service has been one of many big announcements at ad:tech. >>

Tuesday, November 06, 2007

Chinese adopt Web 2.0 faster than Americans

Blogs to Podcasts, online users in China are adopting Web 2.0 interfaces faster than their American counterparts. According to a recent NetPop report user-generated content impacts 58% of Chinese purchases but only about 19% of American purchases. >>

Tuesday, November 06, 2007

Social media unworthy of budget?

Top U.S. marketing professionals are increasingly looking to social media marketing to get a competitive edge, found a survey by Coremetrics, but budgets and time allocation remain low. >>

Friday, November 02, 2007

Audiences increase but revenue slows for newspapers

Newspapers are taking another hard hit according to a recent report from the Newspaper Association of America. According to the report audience numbers are up both online and in print but revenue has seen another lag. >>

Thursday, November 01, 2007

Social marketing will outpace traditional ads by 2012

Here is another reason to invest in social media and conversational marketing: according to a recent study by TWI Surveys, Inc., social marketing efforts will outpace traditional marketing by 2012. >>

Thursday, November 01, 2007

Measuring consumer engagement not a priority in Europe

Advertisers across Europe are developing and executing social networking and viral marketing campaigns, without any real way of measuring their effectiveness and reach. >>

Tuesday, October 30, 2007

Newspapers, magazines increase online ad spend

A recently released report from eMarketer says newspapers and magazines will spend over $500 million to promote their online and print brands during 2007, and that this figure will almost double by 2011. >>

Monday, October 22, 2007

Google gives webmasters more control over Sitelinks

Google Sitelinks, first officially introduced in September last year, have recently been updated to contain more links and to give webmasters more control over which links are displayed. >>

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