BizReport : Blogs & Content

Blogs & Content

< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 | next >

Thursday, June 28, 2007

YouTube trounces nearest rivals

YouTube’s audience is now 50 percent larger than all 64 of its nearest rivals audiences combined, according to new Hitwise figures. >>

Wednesday, June 27, 2007

Keyword feature released for podcast advertisers

A new keyword advertising feature could open up the world of podcast advertising to marketers. The feature, from Wizzard Media, will act much like typical keyword features for paid search campaigns. >>

Tuesday, June 26, 2007

Social networking sites attract different class of members

Reports are out about new observations made by a U.S. PhD student which suggest a class divide between social networking sites MySpace and Facebook. >>

Tuesday, June 26, 2007

Video-sharing sites vie for user attention

With all talk leading to online video, it is no wonder that advertisers are wondering which online video sites are the best options for their advertising dollars. comScore has released a listing of smaller and niche video sites that could offer alternatives for advertisers. >>

Tuesday, June 26, 2007

Blinkx platform will target ads to video

A new ad platform from Blinkx will contextually target ads to online video from websites. The platform, still in beta testing, matches the content of ads to the content of websites. >>

Friday, June 22, 2007

Lonelygirl15 gets 'branded character' for company

The popular web drama “Lonelygirl15” has struck a deal with a major skincare brand in an unusual product placement move. >>

Friday, June 22, 2007

French spend 13% of online time with video

First it was surfing and then social networking. The latest online trend is for users to watch online video. According to a recent comScore study, users in France spend 13% of their online time with streaming video. >>

Wednesday, June 20, 2007

Email landing pages need more thought

It appears that many marketers aren’t putting much effort in to email landing pages. Research by Silverpop revealed a somewhat blasé approach. >>

Monday, June 18, 2007

Industrial sector to increase online marketing budgets

Over half of businesses within the industrial sector will be increasing their marketing budgets this year, according to GlobalSpec’s latest survey. >>

Monday, June 18, 2007

Uploaders wield digital power

Agency.com recently researched a group of internet users who are driving social media and, they say, marketers would be wise to engage them. >>

Friday, June 15, 2007

comScore: 1 billion videos streamed in March

Mark online giant Google as the leader for another Internet category. According to comScore's Video Metrix, Google led all other online properties for online video streams in March. >>

Thursday, June 14, 2007

comScore adds Widget Metrix

Online measurement company comScore will now track embedded content on webpages, known as widgets, giving full credit to the websites that are serving it. >>

Tuesday, June 12, 2007

Online communities want more brand engagement

Allowing customers to drive conversations in online communities will, in turn, increase participation and brand engagement. >>

Monday, June 11, 2007

U.S. short-vacation bookers spend more online

Results from The PhoCusWright Consumer Travel Trends Survey Ninth Edition, published this week, show that Americans are now taking several shorter breaks as opposed to one big trip. >>

Monday, June 11, 2007

NBC allows widget syndication

A new form of syndication could bring even more traffic - and potential advertising resources - to the world of blogging. According to reports, NBC will allow content hungry bloggers to place video clips on websites through widgets. >>

< previous | 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 | next >