BizReport : Blogs & Content

Blogs & Content

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Wednesday, November 07, 2007

Web surfers' attention spans shortening

Marketers have yet another hurdle to get over when seeking attention from online consumers. Attention spans are shortening and Internet users have one eye on the Internet and the other elsewhere, so what's the answer? >>

Tuesday, November 06, 2007

Advertisers target online influencers, conversations

The online advertising industry’s first ad system that targets influencers and consumers engaged in conversation about a product, brand or service has been one of many big announcements at ad:tech. >>

Tuesday, November 06, 2007

Chinese adopt Web 2.0 faster than Americans

Blogs to Podcasts, online users in China are adopting Web 2.0 interfaces faster than their American counterparts. According to a recent NetPop report user-generated content impacts 58% of Chinese purchases but only about 19% of American purchases. >>

Tuesday, November 06, 2007

Social media unworthy of budget?

Top U.S. marketing professionals are increasingly looking to social media marketing to get a competitive edge, found a survey by Coremetrics, but budgets and time allocation remain low. >>

Friday, November 02, 2007

Audiences increase but revenue slows for newspapers

Newspapers are taking another hard hit according to a recent report from the Newspaper Association of America. According to the report audience numbers are up both online and in print but revenue has seen another lag. >>

Thursday, November 01, 2007

Social marketing will outpace traditional ads by 2012

Here is another reason to invest in social media and conversational marketing: according to a recent study by TWI Surveys, Inc., social marketing efforts will outpace traditional marketing by 2012. >>

Thursday, November 01, 2007

Measuring consumer engagement not a priority in Europe

Advertisers across Europe are developing and executing social networking and viral marketing campaigns, without any real way of measuring their effectiveness and reach. >>

Tuesday, October 30, 2007

Newspapers, magazines increase online ad spend

A recently released report from eMarketer says newspapers and magazines will spend over $500 million to promote their online and print brands during 2007, and that this figure will almost double by 2011. >>

Monday, October 22, 2007

Google gives webmasters more control over Sitelinks

Google Sitelinks, first officially introduced in September last year, have recently been updated to contain more links and to give webmasters more control over which links are displayed. >>

Tuesday, October 09, 2007

Internet top source of info for auto purchases

More people are prepared to purchase a vehicle online now than they were 6 years ago, according to Capgemini’s ninth annual global automotive study. >>

Friday, October 05, 2007

BrandTV makes sharing video simple

Online marketers will likely latch on to a new offering from video provider TheNewsMarket.com. Their new video player, called BrandTV, allows advertisers to more easily distribute video news releases of their products. >>

Thursday, October 04, 2007

Test program allows users to buy from within ads

A new platform from Chitika, the leading blogger-driven merchandising/shopping network, could change the way online retailers approach advertising. Their platform would allow users a more interactive ad which could greatly increase the conversion rate of online ads. >>

Tuesday, October 02, 2007

Online consumers turn to user reviews

Many online consumers take notice of user reviews, found a recent study, and their purchasing decisions are becoming increasingly dependent on them. >>

Monday, October 01, 2007

AdSense for YouTube around the corner?

Google is rumored to be testing a new feature. According to reports out this week, Google is beta testing AdSense ads embedded into YouTube video players, allowing publishers to better monetize the medium. >>

Tuesday, September 25, 2007

Online shoppers in the U.S. on the rise

A 2005 survey into U.S. online shopping has been updated, and the findings show a marked increase in the number of online shoppers. >>

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