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Blogs & Content

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Wednesday, February 03, 2016

Super Bowl: Just how engaged are viewers?

With Super Bowl 50 only days away, advertisers are hoping their ad dollars will show big benefits. But, according to two new studies, many of those dollars will be wasted. >>

Wednesday, February 03, 2016

Mobile Roundup: Mobile clicks 'accidental'

Mobile is growing in use by both consumers and marketers, but one new report indicates much of the mobile spend may be wasted. >>

Thursday, January 28, 2016

Report: Top 4 Millennial trends to watch

The Millennial generation is diverging from Gen Y and X and especially Baby Boomers. Here's what marketers need to know about Millennials. >>

Wednesday, January 27, 2016

Trends to watch in the coupon craze

Paper coupons or digital, there is a segment of the population that will search high and low for a specific discount. Even those consumers who don't want the hassle of searching, though, will use coupons that are simple to find. >>

Wednesday, January 27, 2016

Study: Spending to increase on influencers

Look for brands to invest a bit more money - and likely time - on reaching and engaging influencers. That's the word from a new report from Econsultancy. >>

Monday, January 25, 2016

Mobile to influence more couponing

Mobile is becoming an important channel for couponing. Consumers are using mobiles both in-store and before entering to find coupons and coupon codes to use in their shopping. According to one expert, mobile will become even more important over the next year. >>

Tuesday, January 19, 2016

How to avoid these top 3 marketing mistakes

According to one expert there are three key mistakes marketers are continuing to make in the online space. Here's how to avoid them. >>

Friday, January 15, 2016

51% of marketers rank their content marketing as average or not very/at all effective

While marketers created more content in 2015 than the previous year, more than half ranked that content as average, not very effective, or not at all effective, according to a new study from Contently. >>

Friday, January 15, 2016

3 Tips to improve brand interaction

Engagement is key to conversion. But did you know interaction is key to engagement? According to the Sprout Social Q4 2015 Index, shoppers are 7 times more likely to engage with branded promotions if they've previously interacted with that brand. The key? The interaction needs to be 'meaningful'. Here are three tips to improve your branded interactions. >>

Friday, January 15, 2016

How to lower your email risk

Inboxes are a funny thing. A brand can send fifty messages that land in the right box at the right time, but one mis-timed or mis-targeted email can start a string of bad luck. And, if a brand lands on a blacklist, the chances of ever landing back in the inbox decrease. >>

Thursday, January 14, 2016

Research reveals the short time-span during which articles generate peak traffic

Without a long-term, sustainable promotion strategy, marketers and publishers will find that content, and the resources invested in its creation, will become irrelevant after just one week, according to new research released by Boost The News. >>

Wednesday, January 13, 2016

Ad Roundup: Tools for better connection

In today's advertising roundup: a trio of tools that should give brands better contact with their customers. >>

Monday, January 11, 2016

Top 3 tips to improve cross-channel marketing

This is the time of the year to make your marketing spend really count. Accenture Interactive's 2015 Next Generation of Commerce Study found consumers are most receptive to trying a new product or service as a result of a campaign or advertisements on the following 3 channels: TV (57%), print magazine/newspaper (38%), and social media (34%). >>

Monday, January 11, 2016

How dirty data hampers brands

"Dirty data" is nothing new, either online or offline, but according to a recent Integrate poll upwards of 40% of data in the B2B space is "poor quality". As we move forward in 2016, brands need to be not only aware that dirty data is out there, but of ways to work around the issue. Here are our top 3 tips. >>

Wednesday, January 06, 2016

Top 3 video trends for 2016

Time-shifting is becoming the norm in how consumers watch television programming; online programmers like Netflix are generating their own shows. These are just two changes that are causing ripple effects within the video space. Here are three trends to watch for 2016. >>

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