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Blogs & Content

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Wednesday, August 20, 2014

Ad Roundup: Making mobile, social, video simpler

Two new solutions in the online space are focusing on simplifying brands' reach into mobile, social and video. >>

Wednesday, August 20, 2014

Survey: Customer service/support high on brands' focus list

There is an old customer service saying that goes, 'the customer is always right'. According to new data out from SAP and The Service Council (TSC) customers' needs are more important than ever as brands are now focusing on service as a way to engage and reengage customers. >>

Monday, August 18, 2014

Top 3 tips to market your event

Putting together an even can be as simple as constructing an event page for selling tickets that includes event information and looks great. Flyers can be made online, ticket payments can be taken online...but how can you find the right people to attend that event? >>

Friday, August 15, 2014

Retailers: The 3 trends that could change your year

With back to school shopping in full swing, many retailers are turning their attention to holiday promotions, sales and making sure their websites are ready for the showrooming and webrooming customers that will head their way. One expert tells us what he expects from the remainder of 2014 - and it's all about disruption. >>

Friday, August 15, 2014

Top 3 tips to create more engaging video content

Viral videos like Weird Al's 'Tacky' all share the same common traits - originality, humor (often off-beat), and references to popular culture. These elements, when combined in simple and digestible formats, evoke an emotional response from consumers that drives them to action. The action is to share the content within their social graphs, thereby contributing to the video's virality. >>

Friday, August 15, 2014

Online Roundup: International expansion tools and local marketing tips

In the rapidly changing online space, retailers and advertisers need tools to help them reach not only local but international shoppers. Three moves should help brands push their expansion efforts. >>

Thursday, August 14, 2014

New Balance shoe launch takes omni-channel approach

New Balance has tapped BrandLive to help them launch their new running shoe. And while consumers will likely to be watching the omni-channel launch, retailers and brands will be watching for another reason: to see how an omni-channel approach works for the shoe brand...and perhaps make notes about their own future campaigns. >>

Thursday, August 14, 2014

Report: Online, TV viewing becoming similar

Television is television - and entertaining - even if the content is streamed online rather than viewed from a TV set. That's the takeaway from Freewheel's Q2 Video Monetization report which shows ad views are up, content viewing is up and live viewing is up. >>

Wednesday, August 13, 2014

Vdopia moves underline importance of new tech

This week mobile video ad leader Vdopia is shaking things up - the company is naming a new CEO, CTO and President - all moves which the company says will strengthen their position in the marketplace. >>

Monday, August 11, 2014

Report: SMB websites falling behind

We all know how important functional, information-centric websites are for businesses. But, according to one new report, small business websites are falling behind - fast. According to the data many small businesses find their websites are too difficult to update/maintain. >>

Friday, August 08, 2014

Consumer trust in branded content on a par with editorial

Do consumers trust branded content more, or less, than they trust content from brands? According to Vibrant Media's latest research, there is not a lot in it. >>

Friday, August 08, 2014

Consumers want brand videos but marketers not prioritizing

Consumers are interested in watching brand videos but, according to a new report by video content management solutions firm Levels Beyond, few marketers are prioritizing video content. >>

Friday, August 08, 2014

Top 3 website optimization tips

"Black Hat" SEO - the strategy of creating pages jammed with keywords that dont' make any sense and creating link farms - still resonates around the web. Users and search engines are smarter; to connect now, the key is creating and optimizing relevant, intelligent content. >>

Friday, August 08, 2014

Top 3 tips for creating engaging online events

Online events can be leveraged as tools for lead generation, qualification and customer retention. The content can also be repurposed as on-demand content for webinars, ebooks and the like. The key is to create an engaging event that will get people talking. >>

Friday, August 08, 2014

5 keys for creating a solid online presence

Attracting a potential client's initial attention is often the most challenging part of growing a customer base. By focusing on a niche, brands don't need to address a general audience; instead, they communicate a very specific message concerning specific problems. Our expert offers his 5 tips to creating this kind of presence. >>

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