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Blogs & Content

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Thursday, July 21, 2016

Reports: Price to factor in most Back to School purchases

New data is out this week from Ebates, and the big takeaway is that price will dictate more back to school purchases this year. According to their survey more than half (55%) of parents say the price of items is more important to them than the quality (20%) of those items. >>

Wednesday, July 20, 2016

Ad Roundup: Tool offer improved analytics

In today's advertising roundup, three new offerings which will put brands in touch with improved customer analytics. >>

Wednesday, July 20, 2016

Expert: How Facebook Canvas may help online brands

There is a new tool on Facebook, and it could change the way brands interact with their customers by offering more interactivity and increased function. >>

Tuesday, July 19, 2016

Report: Half would buy from brands that sponsor virtual reality

Virtual Reality may be moving into the must-have zone for advertisers and brands. That's one takeaway from new Greenlight VR data which indicates that more than half of consumers 'would purchase' from brands who sponsor virtual reality content. >>

Tuesday, July 19, 2016

Expert: Why brands need to re-think SMS

New data shows most US travelers are moving their travel plans to mobile - they are researching and booking via smartphones and tablets more often than desktops. This kind of change is also opening up an opportunity for travel brands to better engage with this customer base. >>

Monday, July 18, 2016

Study: Consumers find VR engaging

When it comes to virtual reality, consumers are finding the content engaging. That's the word from new data from StartApp and Fibrum, which indicates that consumers spend about 30 second within mobile VR ad units. >>

Monday, July 11, 2016

Study finds Americans less trusting of news from social media

Most Americans are now getting their news online (81%) according to new data from Pew Research, but it's interesting to note that the most trusted news sources remain traditional media outlets. >>

Wednesday, July 06, 2016

Ad Roundup: Platform expansions add options for brands

In today's advertising roundup: two platform expansions that will give brands additional options for ad, and another which offers a subscription model for digital businesses. >>

Thursday, June 30, 2016

Study IDs how Millennials engage with traditional media

While Millennials do spend the bulk of their time in the digital media space, they haven't completely cut out traditional media - newspapers, radio and television. The key for brands is to know what Millennials want in these spaces. >>

Tuesday, June 28, 2016

Expert: How to determine if calls are leads or not

A recent survey found that the bulk of calls coming in to businesses are not sales leads. Communicating with these calls as if they are sales leads can be frustrating to the sales person and can leave a bad impression with the caller. >>

Tuesday, June 28, 2016

Expert: Travel brands need responsive design

On average, US consumers are spending more than four hours per day on mobile devices, and about half of travelers (globally) are using mobile sites to either plan or book trips. But, according to one expert, travel brands are not making the most of their mobile presence. >>

Friday, June 24, 2016

Study: Video big influencer for some voters

Video could be the key to the 2016 Presidential Election in the US. That's the word from new Tremor Video and Cygnal data which indicates that two large demographic groups are disproportionately impacted and influenced by video content. >>

Thursday, June 23, 2016

Studies: Video views increasing

Two new reports on the video front may have more brands considering either video advertising or branded content. >>

Thursday, June 23, 2016

Ad Roundup: Tools for content, payments

In today's advertising roundup, a series of releases that will simplify content payments and content creation across platforms. >>

Tuesday, June 21, 2016

Ad Roundup: Video, content tools

In today's advertising roundup, two new tools that are launching into the digital space - one geared to vertical video and the other for content. >>

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