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Blogs & Content

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Wednesday, December 07, 2016

Video Roundup: New formats mean new opportunities

In today's video roundup, two new video releases will give advertisers more options when it comes to creating and serving video content. >>

Tuesday, December 06, 2016

Top 4 tips to a strong subscription strategy

While subscription services are showing strong consumer growth, there are many considerations brands need to consider - like overhead, item choices, and partner programs - before diving in. Here are four tips to help brands build a strong subscription service. >>

Thursday, November 17, 2016

How to fight holiday email fatigue

More emails are sent between November 1 and December 24, arguably, than any other period in a calendar year. All those emails can lead to customer fatigue, which can lead to people unsubscribing from an email list or, worse, marking messages as SPAM. One expert offers three tips to fight email fatigue over the holidays. >>

Thursday, November 17, 2016

Expert: Why some brands still get SEO wrong

Despite the fact that search engine optimization is considered 'old school', many businesses continue to get SEO wrong. Getting things as simple as a business listing wrong, though, can irreparably hurt a business. One expert explains. >>

Monday, November 14, 2016

Top 3 tips to succeed on Instagram

While most businesses continue to focus marketing efforts on Facebook, one expert believes Instagram could also hold benefits for merchants and brands. Here are three tips to better use Instagram as a marketing tool. >>

Monday, November 14, 2016

Expert: How to re-target for holiday success

Retargeting is always a useful tool in the quest to convert more shoppers, but during the holiday weeks, this tool can be even more important. One expert offers four tips for merchants to more successfully use retargeting in the mobile space. >>

Thursday, November 10, 2016

Study finds ratings key to conversion

The lowest price may have influence over shoppers on Amazon, but seller ratings have more. According to Feedvisor's new Amazon User Study 2016, which found most (87%) of shoppers within Amazon 'always/sometimes' check seller ratings before buying. >>

Thursday, November 10, 2016

Ad Roundup: New video, ad options

In today's advertising roundup, a new video player has come to the digital space, and a new expandable ad format is launching. Details: >>

Monday, November 07, 2016

Expert: How to get more from reviews

A positive review can influence shoppers, likewise, a negative review can deter shoppers. But, not all good reviews are 'good' and not all bad reviews are 'bad' for business. One expert explains how merchants can drill down reviews for better use. >>

Friday, November 04, 2016

Forecast: Virtual Reality to push $40b mark

Look for virtual reality to see a strong uptick over the next ten years. That's the takeaway from Greenlight Insights new report; according to their forecast virtual reality revenues will hit at least $38 billion by 2026. >>

Thursday, November 03, 2016

Top 3 tips to a strong contextual commerce strategy

Contextual Commerce uses all forms of data to inform the customer's user experience in real time. A simple example of this would be WW Grainger changing the user experience, product and even pricing of a customer's site to reflect cleaning supplies if they were in an area in a flood. >>

Monday, October 31, 2016

Expert: What merchants need to know about contextual commerce

Contextual commerce is not new to the digital space, but it is becoming more important as consumers increasingly look to social media to find or research new products. Here's how brands can do more with contextual commerce. >>

Friday, October 28, 2016

Brands: Why connected content is key to growth

As more consumers adopt smartphones and install smart-home offerings like linked thermostats and door locks, it is crucial that businesses also change the way they operate. Especially, when it comes to how their content can be found online. >>

Friday, October 28, 2016

Ad Roundup: Video, multichannel launches

In today's advertising roundup, two releases that will offer brands the ability to engage through video and across channels. >>

Thursday, October 27, 2016

Expert: How Siri, Echo are changing content needs

Consumers used to type in their city and a need - like family style restaurant or plumbing installer - into a search engine to find local information. But, with the release of voice-based personal assistants, the way we find information has changes. Here's what brands need to know about these changes. >>

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