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Blogs & Content

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Friday, November 27, 2015

Brands: How to better use reviews for your business

In many ways reviews are the lifeblood of a small, online business. Reviews on sites like Amazon, eBay and retailer-based websites can tell potential shoppers what to expect from the brand. One expert offers advice on using these reviews in a positive way. >>

Thursday, November 26, 2015

How to protect against fake reviews

Protecting your business from fake reviews is possible, if your online business employees a series of checks and balances when it comes to collecting customer feedback: >>

Wednesday, November 25, 2015

How to respond to bad reviews

No one likes a bad product review, but negative feedback can help inform product and service development, if used properly. For example, feedback about the online checkout process can be used to smooth that system. One expert explains how negative reviews can be a positive. >>

Tuesday, November 24, 2015

Top 3 tips to improve Pinterest strategy

This year Pinterest announced plans to add buy buttons within their social network; PointSource and IBM have now partnered to make those buy buttons a reality. And, with more than 100 million users, the buy button could push more retailers and brands into the Pinterest infrastructure. >>

Monday, November 23, 2015

Brands: How to use A/B testing on mobile emails

There have been many studies on email marketing, but most are geared toward the best practices and strategies for PC-based email campaigns. In truth, people are now checking email on mobile devices as often or more than they are on PCs. So, how can brands test for mobile performance as well? One expert offers her thoughts. >>

Thursday, November 19, 2015

Top 3 tips for online video measurement

Online video is a great tool for brands. The problem is knowing how to measure video - is it by views or completions or is the true measure those who not only watch but then click? One expert offers his top tips for video measurement. >>

Thursday, November 19, 2015

Brands: How to use negative reviews as a positive force

Reviews and recommendations are growing in importance for brands, but some would say only the positive reviews have value. One expert disagrees. Here's why? >>

Tuesday, November 17, 2015

Expert: How to get the most from email campaigns

Over the holiday months more brands will send email campaigns. There will be sales campaigns, holiday tip and gift guides. In some cases brands will send an email each day. That, of course, can get old for the shopper. One expert offers his top tips to keep customers engaged with email. >>

Tuesday, November 17, 2015

Survey: Brands must create individual experiences

Personalization is key for brands. That's the takeaway from a new survey which finds that individualized online experiences are increasingly important for customer engagement. >>

Monday, November 16, 2015

Ad Roundup: Products for video, analysis

In today's advertising roundup: a platform offering real time insight into video and another launch that will put brands in touch with richly targeted ad products. >>

Friday, November 13, 2015

Top 3 tips for engaging, automated email this holiday

Automation can be a huge help for brands in the holiday season, but only if they follow a few simple rules so that the messaging sent to customers is relevant as well as engaging. >>

Thursday, November 12, 2015

Brands: Why you need automation this holiday

To reach customers in the most effective and relevant way possible, brands must start early with holiday messaging. However, those early messages also need to be relevant - and that means using shopper behaviors, location and past purchases as part of the target. Automation may help email marketers engage shoppers earlier this year. >>

Tuesday, November 10, 2015

Study: Brands need to think translation for success

Whether a business is focused on a specific region in their home country to looking to expand across the globe, translation can be a strong tool in their arsenal. That according to a new Smartling report, which notes that targeting multi-lingual consumers is key to business growth. >>

Thursday, November 05, 2015

Top 4 tips for retailers to unlock the holiday season

Retail sales will be in the billions - likely upwards of $50 billion in just online sales - according to several experts. One expert offers his tips for retailers to unlock the holidays in a big way. >>

Wednesday, November 04, 2015

Expert: How sports are taking brands global

Professional sports are enjoyed by millions of people all over the world regardless of race, gender, religion, culture, etc. These audiences are engaged, social, and interactive, but how can brands connect through sports across the globe? >>

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