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Blogs & Content

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Tuesday, September 16, 2014

Report: Online communities growing in importance

When the Internet was first growing, online communities and forums were how consumers 'met up' with one another. More recently online communities have been seen by some to be old school and not as important, but one new survey indicates online communities are still important for online brands. >>

Monday, September 15, 2014

Survey: Consumers want to share product details with friends

Here is one more reason brands should include user generated content - like reviews - on their websites or offer simple, social sharing tools for their customers: those customers want to share. According to new data out from Dailybreak Media, consumers are 'eager to share' their product experiences with their social networks. >>

Thursday, September 11, 2014

Top 3 tips to improve email delivery

Radicati reports nearly 145 billion emails are delivered each day. Kind of makes you wonder if your email promotions, newsletters and other information are landing in the right place, doesn't it? Never fear, Vertical Response is sharing their top 3 tips to improve email deliverability. >>

Thursday, September 11, 2014

Two factors that impact branded content

According to a recent study conducted by InboundWriter only about 20% of a given website's content drives the bulk of its traffic. Now the researchers have dug deeper into this phenomena and have pinpointed two factors than can help brands better use content and content marketing. >>

Wednesday, September 10, 2014

Study: Dust off e-newsletters, B2Bers

Dust off the email newsletter templates, businesses, there is opportunity hidden there. That's the takeaway from a new report out from MediaRadar. According to their experts, because of the low percentage of dedicated ad space and the content provided in e-newsletters, B2B brands have an opportunity to make more using these unsold ad space as we move forward. >>

Wednesday, September 10, 2014

Advertising RoundUp: Platforms to push better data, experience

This week two new releases will up the targeting and personalization options available to online brands. Here's how: >>

Tuesday, September 09, 2014

Study: Visionary better than anecdotal content

Chances are the content most businesses and sales staffs are using to engage customers....is having the opposite effect. That's the takeaway from a new Corporate Visions report which indicates anecdotal content - which is used by most firms - is less effective at engaging customers than more visionary content. Study: Visionary better than anecdotal content >>

Monday, September 08, 2014

Report: Employees not engaged with their company

Businesses may be losing out not only on revenue but on engaging brand advocates - because they aren't engaging their employees. That's the takeaway from a new RoundPegg study which indicates 3 in 5 businesses are missing opportunities to engage their employees. >>

Friday, September 05, 2014

Top 3 tips to improve digital engagement

A strong presence as part of the message and tone of a digital campaign has always been important for brands; the key is to have that presence without being directly in the consumer's face. Whether the iPhone makes a few short cameos as part of the everyday life of families, or the Nike sneakers worn by a marathon runner simply appear at the close of TV spot, ads in North America are dominated by the brand and the brand's story. >>

Friday, September 05, 2014

Online Roundup: Mobile acquisition, content tools and metrics partnership

Three moves in the online space may set up brands to not only create better content but measure campaign performance to increase engagement. >>

Thursday, September 04, 2014

Better economy means experience counts

If you think a good customer experience only matters when the economy is in bad shape, think again. A new study points out customer experience is actually more important under a good economy that a struggling one. >>

Thursday, September 04, 2014

Two trends that are changing digital campaigns

Before consumers can relate to a brand, they need to relate to an ad. The digital space and the wealth of data there is making it simpler for many brands to compete and connect. Moving into 2015, one expert identifies two trends he believes can change a campaign's trajectory. >>

Wednesday, September 03, 2014

The differences between American, European ads and why they matter

It has become easy for consumers to fast-forward through ads today, and marketers are challenged with making their messages as relevant and personal to the individual customer as possible. >>

Wednesday, September 03, 2014

Study: Online video pushing hungry people to burger chains

Restauranteurs: if you think television and local radio are the best ways to reach local customers, think again. According to one new report online video is pushing more and more consumers into quick serve restaurants, and is increasing their spend while they're eating. >>

Tuesday, September 02, 2014

Webtrends: Top 3 tips to improve online bookings

The summer travel season is drawing to a close in the US, but winter travel - for the holidays as well as ski getaways - is right around the corner. According to a recent PhoCusWright survey about 41% of travelers are now using mobile devices to research trips while just over half (55%) say they 'prefer booking' using desk- or laptops. >>

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