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BizReport : Blogs & Content

Blogs & Content

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Monday, October 12, 2015

Ad Roundup: Trio of releases for small businesses

Small businesses have three new options in the online space - vCita, myDevices and StartApp have all launched programs into the online and mobile spaces that could help brands better connect. >>

Friday, October 09, 2015

Why brands need to know document search

Computers have made business infinitely simpler - there are mobile and online check-outs, online marketing teams can collaborate from around the globe and in some cases employees can work from their homes. But there is another function computers offer that many businesses aren't using - document search. >>

Thursday, October 08, 2015

Top 7 tips to increase B2B success

There is so much crowding in the online space that many businesses have trouble finding a solid foot-hold. Seven experts weigh in on how to better prepare your business for success. >>

Wednesday, October 07, 2015

Top 3 tips to make the most of Instagram ads

Instagram hasn't pushed Facebook out of the top social networking slot just yet, but many brands are finding Instagram to be a solid investment in their time and ad dollars. Here's how to make Instagram advertising work for your brand. >>

Wednesday, October 07, 2015

Study: Publishers concerned about Google, Facebook, competition

Online publishers are becoming more concerned with how their readers find content. According to a new Signal report although digital display ads continue to grow, many publishers are seeing either stagnant or shrinking ad revenues. The solution? Publishers believe they need better attribution. >>

Monday, October 05, 2015

Top tips to build buzz from online events

Webinars and online only sales events are two opportunities that can help brands better connect with their target demographics. However, hosting an event is only the beginning for brands. Here's what you need to know about using events to build customer engagement. >>

Friday, October 02, 2015

Fraudlogix IDs 'least fraudulent' sites

There is a lot of focus on publishers who have high traffic rates, but whose traffic stems from bots or other non-human traffic. Fraudlogix has delved into the publishing world to find the websites that have the least fraudulent traffic - and this is what they found. >>

Friday, October 02, 2015

Study: Brands keen on cross-channel but falling short

All the hype around cross channel strategies is making brands take a look at how they collect and use data, but many continue to fall short in truly creating a cross channel strategy from the data collected. That's the takeaway from a new report that looks at how high-growth brands are collecting and integrating data into their overall strategy. >>

Friday, October 02, 2015

Expert: How to use events as lead-gen

Events can be a good way for brands to reach out to their customers. But what happens after the event? One expert offers insight into how events can become good lead generation tools. >>

Monday, September 28, 2015

Study: Millennials like CSR, but may engage differently

Social responsibility has been a buzz word for a couple of years now. One new report indicates Millennials, especially, are interested in one type of social responsibility: corporate social responsibility (CSR). >>

Monday, September 28, 2015

Brands: Data trends to watch

The drive to data is a huge trend in the online space. Brands are collecting more data, analyzing more data and integrating more data. Here are the trends to watch in the data space. >>

Friday, September 25, 2015

Study: Gamers not confident about developer security

Hey, developers, gamers like your games, but they aren't confident you'll keep them safe. That is the takeaway from new PlayFab data. While online and mobile gaming has grown by leaps and bounds for the past five years, their research shows most (83%) of gamers believe developers should be responsible for keeping their data safe. >>

Monday, September 14, 2015

Expert: How social is changing ecommerce

Social networking has taken over the world and it just might take over ecommerce. One expert weighs in how the role social plays for retailers and what the future could hold. >>

Monday, September 14, 2015

Report: Bounce rates, conversions increasing

For the second quarter of 2015 ecommerce showed both increases and decreases. According to new Monetate data while bounce rates increased for the month, so did conversion rates. This could indicate a stronger Q3 and Q4 as shoppers begin picking up items for the not only back-to-school, but for the upcoming Thanksgiving, Christmas and Hanukkah holidays. >>

Monday, September 14, 2015

Freebies do not sway tech bloggers' reviews

New research reveals that bloggers who accept compensation for reviews actually feel empowered, not indebted, to those companies pitching products at them. >>

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