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Blogs & Content

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Thursday, August 25, 2016

Expert: How SMB owners can embrace the CMO title

While most small business owners know how to set up an advertising schedule, many have not fully embraced the title of Chief Marketing Officer for their shop. According to one expert, SMBs need to embrace the CMO role or risk failure. Here are three tips to better embrace that role. >>

Tuesday, August 16, 2016

Expert: How to better use interactive content

By now, most brands are clued in to the fact that consumers are finding interactive content more engaging than static content. In the future, one expert believes content will become democratized with amateurs and professionals changing how brands tell their stories. >>

Friday, August 12, 2016

Expert: How interactive content will change the digital space

Interactivity, be it in overt advertising, advertorial content or even product reviews, is an expensive undertaking for any brand. It is expensive in both monetary and time concerns, but one expert believes the future of interactive content is changing. >>

Wednesday, August 10, 2016

Expert: Take these sports tips to better engage customers

With the Olympics in full swing, everyone is thinking about swimming, gymnastics, basketball, and other sports. And, according to one expert, there are sports lessons that businesses can use to better engage with their target market. >>

Wednesday, August 10, 2016

Publishers say mobile and video will be top revenue drivers in coming year

AOL's 2016 Publisher Outlook Report reveals publishers are hyper-focused on being where consumers are, with mobile, video, and off-platform distribution all proving successful. >>

Tuesday, August 09, 2016

Why employees need more than email for collaboration

While email is one of the most familiar business tools for employees, it may not be the right tool for every communication need. According to one expert, collaboration systems are fast becoming a must-have tool for content creation and collaboration. Why? >>

Monday, August 08, 2016

Brands: How to start your Olympics conversation now

The first two days of the 2016 Olympic Games have passed, but with 15 days yet to go, it isn't too late for businesses to get in on the conversation. Here's how: >>

Monday, August 08, 2016

Online video can help sell anything - even insurance

Have you ever watched an online video to help you decide which insurance product to purchase? No? Then you are the majority. According to new research released by digital marketing specialists Speedie Consultants video is a great way to market what can be viewed as a boring, and complex, product. >>

Friday, August 05, 2016

Top 3 tips to a strong Olympics campaign

Starting next week, the Olympics will become a global conversation, and some brands will be linked to the athletes. One expert offers three tips to a strong Olympics themed campaign. >>

Thursday, August 04, 2016

Study: Branded emails aren't connecting

Despite the fact that email marketing has been around for more than two decades, brands are stilling finding it hard to connect - literally - with consumers. That's the takeaway from new ReturnPath data which found about one-fifth of emails aren't landing in customer inboxes. >>

Thursday, August 04, 2016

Expert: How brands can capitalize on the Olympics

The Olympic Games are an important global sporting event that is observed by billions of consumers around the world. The 2012 Olympics that were held in London had 3.6 billion viewers. That is a number that brands can't ignore, especially when it comes to engaging with consumers in emerging markets. >>

Wednesday, August 03, 2016

Report: Team broadcast, social for Olympics gold

While most traditional media slots are already filled for the upcoming Olympic games, there are still a few space that businesses can target to become part of the 2016 Olympic story. New data from Mindshare indicates where businesses might find the biggest bang for their Olympic ad buck. >>

Tuesday, August 02, 2016

Expert: Why merchants need more than a customer persona

While buyer personas can help merchants better predict what products will be most important to consumers, one expert believes these personas are only the first step in creating a more engaging online experience. >>

Monday, August 01, 2016

Ad Roundup: Releases to enhance connection

In today's advertising roundup, a trio of releases that should enhance brands' and publishers' ability to engage with customers. >>

Friday, July 29, 2016

Study: In-game ads pushing engagement

Brands wanting more from their next digital campaign might want to add in-game advertising to their strategy. That is one takeaway from new Tapjoy and comScore research which found in-game ads pushed 7x the brand awareness and 4x the message association lift compared with norms in the mobile space. >>

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