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Blogs & Content

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Monday, July 27, 2015

How to ensure accurate reviews are seen

It is getting harder for brands to be seen and heard in the online space. One expert offers his advice on how brands can ensure their reviews are not only accurate, but that those reviews are seen by consumers. >>

Monday, July 27, 2015

Top 3 mistakes of app developers

Getting an app to market is a tough thing, and ensuring it is visible to consumers is even harder. But, one expert says some of the things app developers are doing to get apps to market are actually hindering them. Here are the top 3 mistakes app developers are making. >>

Friday, July 24, 2015

Expert: Why inflated reviews are worse than fake reviews

The online review space is a tricky one. Customers rely on reviews to find out about products prior to purchase. The problem comes when brands pay for positive reviews or when reviews that aren't necessarily accurate are inflated. >>

Thursday, July 23, 2015

Top 4 tips to improve customer experience

Shoppers can have more connection with their favorite brands now than at any time in history. They can go into stores, click through emails to targeted landing pages, check in with brands on social media and browse online stores while waiting at the doctor's office. But all that connection doesn't help if the online experience isn't good. >>

Wednesday, July 22, 2015

Report highlights increasing popularity of branded content on YouTube

Consumers head to YouTube for all sorts of reasons, but one that will interest marketers is that increasing numbers are checking out content from brands. >>

Wednesday, July 22, 2015

What Technorati's platform means for publishers

This week Technorati has launched a new publisher platform called SmartWrapper. It's part of the larger Contango release which helps publishers get the best price for their content; the SmartWrapper element is currently in Beta testing. >>

Tuesday, July 21, 2015

Ad Roundup: Tools to focus on business knowledge

In today's advertising roundup: new tools in the online space could set businesses up to better understand their customers. >>

Monday, July 20, 2015

ClickTale: How WalMart reconnected with customers

Retail giant WalMart recently had an issue with their customers: namely that shoppers weren't able to use a 'Finder Tool' set up for the holiday season to help them find gifts. They enlisted ClickTale to help with the problem. >>

Monday, July 20, 2015

The benefits of online events for brands

Branded events can expand the reach of a brand, put a more personal 'face' onto a brand and increase consumers' engagement. But, badly run events can tarnish a brands reputation. One expert tells us how to run better events. >>

Saturday, July 18, 2015

Expert: Why mobile brands must be content-savvy

According to Nielsen, Americans spend an average of 37 hours a month using their smartphone apps, using only 27 apps on average. This means brands have to compete for customers - there is no room for a user interface that is difficult to use or an app that doesn't provide core functionality to create a great experience for their customers in the medium. >>

Saturday, July 18, 2015

Brands: How to use events to engage

With social networks, always on mobile connections and a growing demand for a more personalized branded touch, events are picking up steam. One expert weighs in on what hosting an event can mean for brands. >>

Thursday, July 16, 2015

Study finds mobile ads pushing business calls

Over the past few months calls to businesses that originate from mobile ads have skyrocketed up, but according to one new report a lack of call attribution could put mobile budgets in danger. That because without the proper attribution brands don't know that these calls and subsequent conversions are originating with mobile ads. >>

Thursday, July 16, 2015

Expert: The pros and cons of aggregated apps

Apps are the future of business according to many experts in the field, but according to one expert if brands don't know how to properly use app aggregation services, they may not get the most benefit. >>

Wednesday, July 15, 2015

Study: One-third of workers active on mobile

Mobile devices are changing the way workers across the globe work, but these same devices can also be a hazard to the businesses employing these workers. According to new tyntec data about half of US (61%), UK (43%) and Spanish (69%) workers using personal smartphones/tablets for work-related tasks. >>

Wednesday, July 15, 2015

Ad Roundup: Platforms to personalize content

In today's advertising roundup: a trio of releases setting up publishers and marketers to serve more relevant, personalized ads to consumers. >>

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