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Blogs & Content

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Thursday, May 21, 2015

Ad Roundup: Integrations and new releases to offer more insights

In today's ad roundup upgrades to platforms and new releases should put brands in a better data situation. >>

Thursday, May 21, 2015

Study: Video views on the up

Video continues to draw consumers' attention. That is the takeaway from a new FreeWheel report. The video platform reports that through Q1 2015 video videos increased 40% (vs. Q4 2014) while video ad views increased 45%. >>

Wednesday, May 20, 2015

Mobile RoundUp: Releases, expansions for mobile brands

In today's mobile roundup are three moves that should bring mobile brands into firmer contact with their shoppers. Details in today's mobile roundup: >>

Wednesday, May 20, 2015

Manta: Top 3 tips to engage on social media

Small businesses continue to turn to social media to boost their profile despite figures that indicate social media may not be returning the kind of investment most SMBs hope for. That is the takeaway from a new Manta survey which finds most (59%) of SMBs 'don't see a return' on social media. >>

Wednesday, May 20, 2015

Study: Retailers need to add reminders to To Do lists

New data shows retailers may be missing an important engagement moment with their shoppers: the reminder. Bronto Software and Demandware looked into the abandon rates for both shopping carts and product pages and found most (85%) of retailers aren't sending reminders to their shoppers about items they've left behind. >>

Tuesday, May 19, 2015

Bloggers more trustworthy than work colleagues, brands, and celebrities

What are the most-trusted sources of information? According to a survey by Affilinet, friends and family are the most trustworthy source, and brands are only slightly more trustworthy than politicians. >>

Thursday, May 14, 2015

Top 3 tips to keep brand values centered

When a company loses sight of its culture and the values within that culture, it can be devastating. As a founder, it's imperative that you create and foster the company culture; it's one of your most important roles but too often it's overlooked during times of growth. One expert offers insight into how brands can keep those starting values at their core as they grow. >>

Wednesday, May 13, 2015

Survey: Sales departments out of alignment with customer engagement

When it comes to the overall customer experience, it would make sense for brands' sales departments to be in sync with engagement strategy. But, according to new data out from Televerde more than half (61%) of sales/marketing departments say they aren't aligned with these strategy points. >>

Wednesday, May 13, 2015

Report: Games, communication most important for app users

Playing games, updating Instagram profiles and even pinning recipe ideas for tonight's dinner. Those are just a few of the ways mobile consumers are using apps every day. And, according to new data out from App Annie, communicating and playing games are now the way nearly half (40%) of Android users are engaging with their smartphone apps. >>

Tuesday, May 12, 2015

Mobile Roundup: How people are using mobile + 2 new mobile releases

In today's mobile roundup: How consumers are using mobile devices and two new releases for the mobile space than can help brands better understand their mobile consumers. >>

Monday, May 11, 2015

Streaming or traditional: Who is winning the TV battle

When it comes to entertaining consumers is traditional television still advertisers' best bet? New data out from IAB and from EPoll Research sheds light on just what is entertaining consumers. >>

Friday, May 08, 2015

Brands: How to engage through mobile without overloading

There are hundreds of thousands of apps in the mobile space - everything from productivity enhancements to games and even social networking options. All that connection can be a boon for brands - unless they bombard their customers with too much information. >>

Thursday, May 07, 2015

Study: Shoppers want more video

When it comes to video, consumers want more. That is the takeaway from a new report out from Animoto. Researchers polled 1,000 consumers and found that four times more shoppers wanted to watch product videos rather than reading product descriptions/reviews. >>

Thursday, May 07, 2015

Brands: How to ensure app engagement

By 2017 experts say more than 268 million apps will be downloaded. For consumers it means that there's an app for every possible need and more, but for developers there is the burden of standing out in the app space. >>

Wednesday, May 06, 2015

Study: Calls more valuable to brands than clicks

No one will deny the importance of consumer clicks, but one new report finds there is more value to customers calling local businesses than simply clicking on online or mobile ads. According to Invoca more than half (54%) of calls to businesses are the result of mobile ads; nearly two-thirds of mobile search and display ads result in calls to businesses. >>

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