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Blogs & Content

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Tuesday, October 28, 2014

Study: SMB big spenders pushing social media

Small businesses who spend more overall on advertising are pushing a good proportion of their budgets toward social media. That's the takeaway from new data out from BIA/Kelsey, which indicates SMBs who spend over $25,000 per year on advertising will push just over 17% of their budgets into social media. >>

Monday, October 27, 2014

Study: First party better than third

Turns out there could be more to first party data than many advertisers have thought. That the 'something more' include metrics for clicks, page views and time on site. According to one new study campaigns using first party data scored higher on these measurements than campaigns using third party data. >>

Monday, October 27, 2014

Top 3 tips to improve retailers' mobile strategy

This holiday season one expert advises brands to take advantage of loyalty programs and consumer data. Offer discounts in exchange for email addresses, offer social media programs that are track-able. >>

Thursday, October 23, 2014

Campaigner suggests marketers reset campaigns not just clocks

In just over a week many of us in the US will be re-setting our clocks to end Daylight Savings time for another season. In addition to resetting the clocks and changing out the batteries in smoke detectors, as we've been instructed by fire departments, Campaigner is adding something new to the list that is specific to online marketers: reset your campaigns. >>

Thursday, October 23, 2014

Brands: How to use in-memory tech to increase personalization

Personalization is part of the new frontier of the Internet. Brands are looking for new ways to personalize and make relevant not only their products, but the content surrounding their content. According to one expert in-memory technology is one way to do this. >>

Wednesday, October 22, 2014

Zendesk: Brand promoters talk less, detractors talk more

Brand promoters and detractors are almost equally as likely interact with brands via social media or websites, but according to new research out from Zendesk brand promoters will talk less than detractors. The data shows promoters are most likely to write messages like 'you're the best' while detractors are more likely to leave long and detailed messages or comments about the brand. >>

Tuesday, October 21, 2014

Report: Product placements can recoup commercial losses

New data out from INFORMS shows product placements can curb audience loss during commercial breaks by up to 10%. According to researchers product placements reduce the amount of time television viewers 'turn away' from programming during commercial breaks. >>

Friday, October 17, 2014

Top 3 tips to create a multi-channel strategy that works

Communication from online brands to consumers can often feel impersonal - without face-to-face interaction, they struggle to connect with their audiences on a personal and meaningful level. Brands often have to rely on consumers accepting and then acting upon messages in an inbox or through a mobile app. >>

Thursday, October 16, 2014

How to properly measure opt-ins to improve campaigns

Brands have used opt-in strategies for decades - opting in to newsletter and magazine, opting in to email marketing lists and rewards clubs are all proven strategies. But many brands are still missing part of the opt-in strategy. >>

Thursday, October 16, 2014

Study: Branded games moving shoppers

It's no secret that people like playing games, but one new study indicates people don't like playing games but that games are influencing players' purchases. >>

Wednesday, October 15, 2014

Online Roundup: Data, cross-device and automation

Three releases into the online space this week are focused on small businesses ability to manage their time, data and devices. Details follow: >>

Wednesday, October 15, 2014

Ad Roundup: Social media and increased analysis

Two funding rounds will help online brands better tackle the social aspects of their marketing plans, and an acquisition positions one hub with better analytics. >>

Monday, October 06, 2014

Study: Multi-device pushing CRM usage

Online brands aren't just relying on PC or MACs to access CRM data. As with other sectors, multiple devices are beginning to push into the CRM space. In fact, according to one new report a majority (81%) of users are accessing CRM on multiple devices; nearly half (49%) of those are using a minimum of three devices for access. >>

Thursday, October 02, 2014

Survey: Most create videos as keepsakes

A new survey out from Animoto indicates most consumers who create video clips are doing so to capture a memory. According to researchers 72% of consumers create video as keepsakes, and 80% make these videos to keep in touch with family/friends. >>

Wednesday, October 01, 2014

Survey: Product reviews influence more than half of shoppers

Now that the kids are settled in school families are turning their attention to the holiday season. According to some experts shopping for the 2015 holidays will begin as early as mid-October, and one new survey identifies three key trends that could help retailers and brands thrive. >>

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