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Blogs & Content

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Tuesday, May 24, 2016

Email Roundup: Solutions to increase targeting

In today's email roundup: two new solutions that should help brands become more personal to their list members. >>

Monday, May 23, 2016

Brands: What you need to know about the 3 leading cyberattacks

Cyberattacks on businesses will never completely cease, but there are ways to combat the attacks if a brand knows what to look for. One expert has identified 3 leading types of attacks. Here's how businesses can recognize them. >>

Thursday, May 19, 2016

Expert: Why brands need localization

According to the US Chamber of Commerce most of the world's purchasing power and consumers live outside the US. What this means for US based businesses, whether they are global brands or just starting out, is that localization is the key to success. >>

Wednesday, May 18, 2016

Reports: App usage on the up

Two new reports are breaking down how consumers are engaging with apps over time. >>

Friday, May 13, 2016

Brands: Why and when negative reviews can improve business

Experts have long said that negative reviews should be ignored or even hidden from consumers. But the internet of 2016 is quite different than the internet of 2006, and now some experts believe there is a time and place for negative reviews. >>

Thursday, May 12, 2016

Study: Video ads getting the shares

Millennials are notorious for being 'always on', but that always on mentality could result in good things for marketers. According to new data from Unruly, Millennials are more than 100% more likely to share video ads than other consumer groups. The key: they won't share just anything. >>

Wednesday, May 11, 2016

Study: Shoppers hunting deals year-round

It used to be that the holiday season was the time that most shoppers looked for the best deal. Not so any longer, at least according to one report which found online searches for deals increased 40% between 2014 and 2015. >>

Monday, May 09, 2016

Reports: Video interest continues to rise

Two new reports - from Yahoo and Positive Mobile - underscore the importance of video content in both the online and mobile spaces. >>

Monday, May 09, 2016

Consumers more engaged with branded content on smartphones

A new report from tech platform provider Polar reveals that consumers are spending more time engaging with branded content on their smartphones that on desktops or tablets. >>

Friday, May 06, 2016

Survey: Disconnect between brands, consumers about UGC

It turns out, brands and consumers aren't as in sync as many experts have believed when it comes to user generated content. While many brands believe their consumers are ready to share user-generated content (UGC) to win contests, consumers say they aren't at that point. >>

Thursday, May 05, 2016

How reviews from gift-givers can help brands

Reviews left by consumers who are using a brand's product day in and day out are important, there is no doubt about it. But, according to one expert, many brands are missing a crucial segment of reviewers: those who gift items to consumers. Here are three tips for brands to use gifters' reviews to their benefit. >>

Friday, April 29, 2016

Top 4 tips to succeed at Mother's Day email

Email is expected to be a strong part of retailers' Mother's Day success. One expert offers advice on how brands can make the best impression. >>

Friday, April 29, 2016

Report: Video is video regardless of screen

Since streaming video began to take off, experts have categorized viewing as via a specific device - TV, mobile, desktop. Now, new research indicates that, for the viewers, the screen being viewed is irrelevant - it's the content that matters. >>

Wednesday, April 27, 2016

Ad Roundup: Releases to increase data offerings

In today's advertising roundup, three releases that will enable brands to focus in on data. >>

Wednesday, April 27, 2016

Study: Streaming services pushing more TV viewing

Streaming video services are good for television. That's the takeaway from new SymphonyAM data which shows that viewers who stream previous seasons of broadcast shows also view the current season. >>

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