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BizReport : Blogs & Content

Blogs & Content

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Friday, March 06, 2015

Brands: How content should change your mobile strategy

What do content marketing, customer experience and mobile marketing have in common? More than many marketers think, according to one expert. >>

Friday, March 06, 2015

Top 3 tips for non-profits to succeed in digital

Whether non-profit or for profit, web and advertising teams need to work hand-in-glove with one another. But there are some differences those in the non-profit sector will find with digital. one expert offers his top 3 tips for non-profits to succeed in the digital space. >>

Thursday, March 05, 2015

Report: Fraud, conversions linked to traffic numbers

Small, medium or large, chances are someone in your organization has received an email message from a company promising to get more traffic to your site. While a few of those companies are legitimate, many are fraudulent. And those fraudulent clicks can really hurt business. >>

Thursday, March 05, 2015

Expert: Non-Profits can thrive in the online space

A decade or so ago, non-profits could figure out the winning creative by simply examining Ad Package A versus Ad Package B. With online, there is a tangled web of targeting, publishers, and creative. If you analyze it correctly, you can define which creative works best for which specific audience member. One expert shows how non-profits can thrive in the digital space. >>

Monday, March 02, 2015

Study: Nearly one-third say they 'don't do enough' to internationalize their business

The internet has made it simple for retailers in Russia to reach out to customers in New Zealand or for a US shopper to buy seafood direct from Japan. But, according to one new study, some businesses aren't doing enough to ensure they have an international presence. >>

Monday, March 02, 2015

Millennials say the right content drives brand loyalty

Brands creating content aimed at Millennials must make it useful and educational or risk their audience losing interest, according to research findings released by Newscred. >>

Friday, February 27, 2015

Colors affect sharing behavior on Pinterest

Are some colors more likely to stimulate us to share an image? Apparently so, according to a new research published this month by PLoS ONE. The company analyzed one million random images from Pinterest for their predominant color and number of shares, in other words analyzing diffusion rates of colors among Pinterest users. >>

Friday, February 20, 2015

How to design a brand from the ground up

Savvy brands are in social media, have mobile friendly websites and design landing pages to draw shoppers and content readers farther into their sites. But none of that matters if the brands isn't strategically building their reputation. One expert offers tips on how to design a brand from the start. >>

Thursday, February 19, 2015

BrightRoll: Video moving mainstream thanks to targeting

Video is becoming more and more important, both in mobile and online. That's the big takeaway from a new survey out from BrightRoll. According to researchers agency RFPs for digital video increased nearly 90% between 2011 and 2014 while most (72%0 report online video is 'as effective or more effective' than television advertising. >>

Thursday, February 19, 2015

Study: Most shoppers spend more with personalization

New data for the online space: personalization is paying off. According to new data out from MyBuys about half of shoppers are influence to spend more with retailers who personalize emails and other offers for them. >>

Monday, February 16, 2015

How to use dating rules to woo customers

Dating is a lot like customer engagement - if you aren't connecting with a date (or a customer) there won't be a second opportunity. One expert offers five dating rules brands can use to woo customers. >>

Monday, February 16, 2015

Ad Roundup: Content and call tools launched

In today's advertising roundup: a new content optimization platform is launched and one platform adds click to call metrics. >>

Friday, February 13, 2015

Ad Roundup: Partnerships to strengthen ad offerings

Partnerships are behind today's advertising roundup - three partnerships new to the online space could set up online marketers with better customer data while helping to control costs. >>

Wednesday, February 11, 2015

Study: Images edging out content for engagement

For content sites, the key to engagement is no longer just in the content. The key to engagement is shifting to the images. That is the takeaway from a new survey out from TripleLift which found publisher sites with appealing images are beginning to edge out sites that are still content heavy. >>

Tuesday, February 10, 2015

Top 3 tips for a retailer friendly Valentine's Day

Some men (and women) are still putting the finishing touches on their Valentine's Day plans, and that means a little more time for retailers to engage those last minute shoppers. >>

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