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Blogs & Content

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Tuesday, January 17, 2017

Top 3 tips to improve your mobile video strategy

Mobile devices and video consumption go hand in hand. Still, it can be hard for marketers to connect through the medium. Here are three tips to improve your brand's mobile strategy. >>

Monday, January 16, 2017

Expert IDs drivers for mobile video

Mobile video viewers are spending more than five hours per day with content. One expert offers insight into how brands can better relate to customers through video. >>

Monday, January 16, 2017

Brands use content marketing primarily for brand awareness

Brand awareness is the main reason marketers are focusing on content marketing, according to the results of a new survey from B2B research firm, Clutch. >>

Friday, January 13, 2017

Expert: AI to help video distribution

Even if not a problem, per se, video distribution can become challenging to brands, especially with so many digital video options. Add that to which formats to use, topics for content creation, and where to curate, and video remains one of the biggest challenges for many brands. One expert offers tips for better video usage. >>

Friday, January 13, 2017

BBC fact-checking 'Reality Check' team to work with Facebook

The British Broadcasting Corporation (BBC) has set up a new team dedicated to fact-checking news frequently shared on social media. >>

Thursday, January 12, 2017

Top 4 tips for a sound live video strategy

Live video is still very much in the beginning stages, especially for marketers and brands, and strategy for live video is likely to be different than for pre-produced ads or sourced content. Here are four tips to help create a sound live video strategy. >>

Tuesday, January 10, 2017

Study: Consumers high on VR

Once people try it, virtual reality (VR) is high on their list of things to do again. That's the word from new YuMe data which found that more than half (63%) of people who have tried VR believe it's 'the next big thing'. >>

Tuesday, January 10, 2017

Expert: Challenges brands must address for video, VR success

There is no question and live video and virtual reality have great potential for brands. The key will be for brands to be able to offer the same kind of experience through live video and virtual reality that can be offered in other areas of the digital space. >>

Monday, January 09, 2017

Expert: How to make live video work for brands

Live video is making the world feel more interconnected than ever before, further enabling the trend of "stream-of-consciousness" content. Whether it's snapping a video saying "hello" to a friend, reporting breaking news from the scene or digitally updating audiences from a major event - live video is being used by more and more people to share moments instantaneously. How can brands cash in on this trend? One expert explains. >>

Tuesday, January 03, 2017

4 ways small retailers can better compete

The digital space is giving retailers more options to engage with shoppers than ever. Here are four ways SMBs can adjust their strategy to better engage with shoppers and compete with big brands. >>

Monday, January 02, 2017

Survey finds consumers want less social media

Social media seems to be everywhere with some content getting shared thousands of times. But, when it comes to what consumers wants, less social may be the answer. >>

Friday, December 30, 2016

Experts: For sales, CRM, content security key

For sales teams prepping for 2017, one expert believes security and CRM should be at the top of the list of strategies. Here's why. >>

Thursday, December 29, 2016

Top 3 tips for brands to enter AR/VR

Augmented and Virtual Reality are hot commodities in the consumer sector, and many experts believe this trend will continue as AR/VR gear continues to get better. Here are three tips to help brands enter the space. >>

Wednesday, December 28, 2016

Is your website 2017 strong?

Pretty sites, high-functioning but ugly sites, non-responsive sites, non-mobile friendly sites, exceptional experience sites. The web is filled with all of these. The question is: do you know which kind of site you have? And if it's poorly functioning, ugly, or non-mobile friendly, are you ready to fix it? >>

Wednesday, December 28, 2016

Expert: Video, social key to engagement

While social may be harder to navigate, and video more expensive to create these formats will be key for brand success in the New Year. So, according to one expert, will be augmented reality. >>

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