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Blogs & Content

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Thursday, December 18, 2014

How data will influence 2015

Cultivating and assessing data from online campaigns has become a huge focus for many businesses. New divisions have been created and more and more targeting is used to help find those lucrative shoppers. One expert offers his take on data for the New Year. >>

Wednesday, December 17, 2014

Report: News, media sites opening slow in mobile

For years we've read that people will click off a website if it doesn't load within a couple of seconds. The same hold true for mobile sites, and yet according to one new report many news and media outlets - who theoretically have page-load times mastered - are still delivering slow load times over mobile browsers. >>

Monday, December 15, 2014

Report: American viewers worth 6 British video viewers

While international online video viewers are streaming more and watching for longer periods of time, advertisers are getting more from ads seen by American viewers. That is the takeaway from a new JW Player report which indicates US viewers are worth 6 British viewers in advertising dollars. >>

Friday, December 12, 2014

Ad Roundup: New programs to increase targeting options

This week YouAppi, Infolinks and BrightRoll have released new options for advertisers in the online space; the releases could help brands better target and engage consumers. >>

Thursday, December 11, 2014

Consumers consider themselves savvy discerners of credible online reviews

Online research is something just about all consumers do before committing to a purchase and, according to research from Influence Central, consumers believe they know a good review from a bogus one. >>

Wednesday, December 10, 2014

nChannel adds big etailers to network

Three major online retailer channels have joined nChannels' Connector Community Network - BigCommerce, Amazon Webstore and Shopify. These additions will allow online sellers to integrate from their nChannel portal to bigger retail hubs, improving reach. >>

Wednesday, December 10, 2014

3 Mobile approaches to use in 2015

Mobile advertising is coming into its own, according to several experts. While mobile consumers have led the way to date, one expert believes 2015 will be the time advertisers begin to catch up, thanks to better targeting and analytic options. >>

Wednesday, December 10, 2014

Top 3 tips to improve content linking strategy

There are a wealth of portals in the online space purported to help retailers better engage consumers. Some work and some don't, but one expert says linking strategies can be just as important. >>

Tuesday, December 09, 2014

Top 3 tips for better engagement

Today's marketing landscape is technology-driven built on piles of valuable data. Data is a goldmine for companies - bringing troves of insight about customers that allow companies to market in a whole new way. eClerx offers service solutions aimed at automating and optimizing content management and web operations, driven by processes, analytics and data management. >>

Monday, December 08, 2014

Studies: Video is important, brands leaving ad dollars on table

Two new studies underline the importance of video for businesses, but also indicate where marketers aren't making the most of cross-channel strategies where video is concerned. >>

Friday, December 05, 2014

Top 3 reasons to make YouTube part of your holiday ad plans

YouTube may still be the place most of use look for funny puppy videos or cute babies, but Nielsen reports YouTube content is now reaching more 18-34 year olds than any cable network. That makes YouTube an important part of any marketing plan. One expert offers his reasons brands should put a rush on video content. >>

Friday, December 05, 2014

Expert: Real time efforts to boost rewards this holiday season

Over the next few weeks retailers using real time marketing efforts may see better results than those marketers who are using older advertising methods. That's the word from one expert, he explains. >>

Wednesday, December 03, 2014

Study: Retailer sites top way shoppers research

Retailers who want to increase revenue this holiday season should look at how product pages are set up. That is the takeaway from a new Lab42 study which indicates retailer websites are the top way shoppers find product details to research gifts. >>

Wednesday, December 03, 2014

The devices shoppers will and won't use to purchase

As we move into the busiest part of the 2014 holiday season, many retailers are focusing on sales to drive purchasing. One expert, though, believes retailers need to focus more on experience. >>

Friday, November 28, 2014

Brands: How to ensure rogue apps aren't damaging to you

There is danger in the app space for many brands. While consumers are using apps to connect and shop, there are unscrupulous types who put out rogue apps that can be damaging to legitimate businesses. >>

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