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Blogs & Content

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Friday, February 24, 2017

Top 3 tips to strengthen travel-based ad strategy

With both spring break and summer holiday seasons coming up fast, now is the time for travel brands, hotels, and even rental car agencies to brush up on their advertising strategies. Here are three tips. >>

Friday, February 24, 2017

Report: Over half of Millennials have or will use Bots

When it comes to using chatbots for customer service or to find out information about products or services, Millennials are leading the way. According to new data out from Retale more than half of Millennials (60%) have already used chatbots, and of those who haven't, 53% say they are interested in chat bot use. >>

Friday, February 10, 2017

Expert: The driving force behind chatbots

Over the past year, the term 'chatbot' has become quite the buzzword. Retailers are beginning to integrate the bots, and other marketers are looking at ways these bots might positively impact their business. One expert believes automation is the key to the rapid growth in this space. >>

Wednesday, February 08, 2017

Expert: Programmatic changing video

IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by programming personalized streams to individual users across all devices, grew its business significantly in 2016. We asked Field Garthwaite, CEO of IRIS.TV to explain why:   >>

Friday, February 03, 2017

Expert: How to bolster loyalty programs now

According to a recent Walker Sands study, marketers are set on increasing their loyalty spending over the next year. While loyalty marketing is always a bright idea, one expert offers tips for brands to get the most from their loyalty budget. >>

Thursday, February 02, 2017

Top 4 tips to improve email success

According to data out from Adobe about half of consumers still prefer retailers and marketers to reach out to them via email. However, fewer than one-third actually open those emails according to a Retail TouchPoints survey. Here are four tips to help improve email success. >>

Wednesday, February 01, 2017

Global survey reveals 'alarming ineffectiveness' of existing brand content

In the largest study of its kind, Havas Group's 'Meaningful Brands' reveals that consumers continue to remain skeptical of brands and the critical role content plays in creating brands that are meaningful to people. >>

Tuesday, January 31, 2017

Expert: Why brands need to start social video

Social video is a new buzzword in the online space. Proponents say social video engages consumers where they spend the most time - the social space. But, is social video a good plan for marketers? >>

Tuesday, January 24, 2017

Top 3 SEO strategies to implement now

Like email, the SEO space continues to garner a large chunk of advertising budgets each year. One expert offers three SEO strategies brands should implement now. >>

Tuesday, January 17, 2017

Top 3 tips to improve your mobile video strategy

Mobile devices and video consumption go hand in hand. Still, it can be hard for marketers to connect through the medium. Here are three tips to improve your brand's mobile strategy. >>

Monday, January 16, 2017

Expert IDs drivers for mobile video

Mobile video viewers are spending more than five hours per day with content. One expert offers insight into how brands can better relate to customers through video. >>

Monday, January 16, 2017

Brands use content marketing primarily for brand awareness

Brand awareness is the main reason marketers are focusing on content marketing, according to the results of a new survey from B2B research firm, Clutch. >>

Friday, January 13, 2017

Expert: AI to help video distribution

Even if not a problem, per se, video distribution can become challenging to brands, especially with so many digital video options. Add that to which formats to use, topics for content creation, and where to curate, and video remains one of the biggest challenges for many brands. One expert offers tips for better video usage. >>

Friday, January 13, 2017

BBC fact-checking 'Reality Check' team to work with Facebook

The British Broadcasting Corporation (BBC) has set up a new team dedicated to fact-checking news frequently shared on social media. >>

Thursday, January 12, 2017

Top 4 tips for a sound live video strategy

Live video is still very much in the beginning stages, especially for marketers and brands, and strategy for live video is likely to be different than for pre-produced ads or sourced content. Here are four tips to help create a sound live video strategy. >>

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