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Blogs & Content

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Friday, April 18, 2014

How predictive tech may simplify engagement

Predictive technology is a new phrase beginning to make the rounds in boardrooms around the world. At the core, predictive technology is high-functioning behavioral targeting. It uses consumers behaviors and interests to extrapolate how that consumer might engage or interact with a branded message, piece of content or even social status update. >>

Thursday, April 17, 2014

Study: Live TV still trumps time-shifted

With all the buzz about time-shifted viewing and online/mobile viewing, television has been looked at as a dying medium. Not so, according to new data out from BroadStream Solutions; their data shows live television viewing still reigns supreme. >>

Wednesday, April 16, 2014

Report: Travel sites missing the data mark

A new report indicates travel sites may not be connecting well with in-market consumers - and the reason could be a lack of analytics. While online travel hubs are hotspots for many travelers the new report indicates while specific travel sites - like airlines - lag behind. >>

Monday, April 14, 2014

How to use big data, gamification for better rewards programs

Rewards programs are nearly as old as commerce, but whether the business is a restaurant with a punch card or customers earn redeemable points based on purchases, there are ways to improve the reward experience to build a more loyal customer base. >>

Thursday, April 10, 2014

Etailers: How direct marketing can help you reach goals

With spring in full swing across much of the Northern Hemisphere many retailers are counting on busy summers to fill in revenue gaps and help them get ready for the upcoming holiday season. One expert weighs in on how direct marketing may help push the retail envelope. >>

Wednesday, April 09, 2014

Why more brands need to embrace multi-channel attribution

There is a new buzzword echoing through the online space: multi-channel attribution. Many look at this kind of attribution as a label: what was the last click that led to a sales conversion. But according to one expert multi-channel attribution is more than a single click. >>

Wednesday, April 09, 2014

Campaigner: Top 3 ways to make email more relevant

Email marketing isn't going anywhere, at least according to a forecast from Global Industry Analysts which predicts the global email market will surpass the $15 billion mark by 2017. However, there are problems with thinking about email the same way brands thought of it in the 1990s or even in 2010. Campaigner's experts weigh in with their top tips to improve email performance. >>

Tuesday, April 08, 2014

SundaySky release to energize video creative

Get more from video. That is the underlying message from a new SundaySky platform. The new offering is part of SundaySky's SmartVideo platform and allows brands and advertisers to create personalized video creative from multiple touchpoints. >>

Monday, April 07, 2014

Bizo releases B2B targeting solution

A new targeting solution in the B2B space takes a different approach to website traffic, and allows businesses to 'nurture' anonymous visitors even before they offer up an email address. This kind of engagement can enrich the on-site experience for visitors and may encourage conversions. >>

Friday, April 04, 2014

More female website owners, bloggers to implement affiliate marketing

The affiliate sector is currently male-dominated but, according to new research from Optimus Performance Marketing, that's all about to change. >>

Friday, April 04, 2014

Top 3 tips to improve customer engagement

Customer engagement can be a flaky thing. What is interesting to a shopper on Monday won't necessarily interest them on Friday. Added to that, a misstep in email can turn a shopper away from a brand quickly. Here are our top 3 tips to improve customer engagement online. >>

Friday, April 04, 2014

Why brands need to re-focus on customer service

In e-commerce, as in all industries, the companies that focus on fostering relationships with their customers see positive results. It might seem obvious, but once a business concentrates on customers rather than their website - they see repeat business. Being a brand that people can connect with on a personal level helps you stand out. >>

Thursday, April 03, 2014

Study: Cost, time a factor in building online presence

If they only had the money and a few extra hours each day, small businesses would have the presence of large corporations. That is the takeaway from a new study out from Huzzah Media found fewer than 20% of SMBs are using mobile apps and loyalty programs - with most citing time and costs as the primary reasons not to participate in these two platforms. >>

Wednesday, April 02, 2014

Releases increase control for advertisers

This week, two releases should increase how advertisers compile and use data in the lead-gen and video spaces. >>

Tuesday, April 01, 2014

Top 3 tips to improve video ad engagement

Most brands are playing in the online video space, either in creating unique branded content or in sponsoring content through ads. One expert explains how brands can improve the time viewers are spending with video ads. >>

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