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Blogs & Content

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Friday, March 27, 2015

Expert: The most important social metrics for brands

Is it enough for a brand to have a profile on Facebook and to share tips or daily deals? Not so much, at least not any longer. Brands need to cull data, analyze it and use that data to connect. But, with so much data available, how can a brand know they're tuning in to the right metrics? >>

Wednesday, March 25, 2015

Forecast: Mobile ads to overtake desktop ads

From the 'mobile is the new black' column, a new forecast out from Marin Software suggests the mobile ad spend will push past the desktop spend by year's end. According to the Mobile Advertising Around the Globe: 2015 Annual Report the increase is based on consumer adoption of mobile devices and the fact that many shoppers are now researching products via mobile devices before making purchases. >>

Wednesday, March 25, 2015

Survey: More brands moving data to the cloud

Look for more businesses - both small and large - to begin moving their data into the public cloud. That is the takeaway from a new Talend study which shows a majority (60%) of surveyed brands have moved or will move their data into the cloud over the next three years. >>

Monday, March 23, 2015

Expert: The key to social data

Consumers are all over the social space, logging in multiple times each day, sharing news and fun stories and getting their fill of trending topics. The social space is also rich in data - from consumer behaviors to favorite brands/products. Still, many brands aren't connecting as they should in the social space. >>

Thursday, March 19, 2015

Is A/B testing dead?

Testing is nothing new to the advertising space, brands have done this since pre-Internet and even pre-TV. But, according to one expert, the way brands have always gone about testing may not be the best way anymore. >>

Wednesday, March 18, 2015

Ad Roundup: Content and cloud releases

In today's advertising roundup: a trio of releases set to change the way advertisers and publishers deal with content. >>

Wednesday, March 18, 2015

Millennials do not care if content is paid-for as long as it is good

According to new research, Millennials do not care if information they glean comes from native ads. They are aware of the terms online marketers and publishers use and as long as the content appeals they do not care what format it comes in. >>

Monday, March 16, 2015

Study: Mobile continuing to push video views

Mobile devices are becoming mainstream and not just to look for local merchants or to compare prices. According to new data out from Ooyala mobile devices are now key for video. Their Q3 2014 Global Video Index Report finds mobile devices now account for about one-third of all online video views. >>

Wednesday, March 11, 2015

Why brands need to think hard about international SEO strategy

While SEO is a priority for every marketer today, many don't realize that they are missing out on new business opportunities by only targeting the English-speaking world. Companies that have customers around the world - or multilingual customers in the U.S. - need to think about translating their websites, mobile apps and other digital content, and then optimizing each for relevant organic search ranking, traffic and conversions. >>

Wednesday, March 11, 2015

Ad Roundup: Forecasting, MMS, radio tools launched

Today's advertising rounding up includes new tools to help brands launch and track ad campaigns across radio as well as digital and mobile. >>

Tuesday, March 10, 2015

Ipsos: Super Bowl ads won, lost in 5 seconds

We are all aware that social media has increased the reach of event-based ads like those in the Super Bowl, but new research indicates the call is action is a leading factor in consumer engagement. >>

Tuesday, March 10, 2015

Study: Brands supplementing TV with digital video

Several studies over the past couple of years have noted the importance of mixing television buys with digital video buys, and it seems many are taking that advice to heart. According to one new report more than half of CMOs are supplementing TV ad buys with digital video buys. >>

Monday, March 09, 2015

Top 3 tips for a better mobile content strategy

Marketers are spending millions of dollars creating compelling content for everything from DIY videos on YouTube to posts about the latest trends on their blogs. But, many are still not curating all that content under a single roof. Mobile is the answer to that problem for many. >>

Monday, March 09, 2015

Study: Finance brands could make bank in social

Most of us think of social media as place to stay updated on friends and family or our favorite celebrities. But one new report goes farther, tying social media to finance, indicating financial brands with the right social strategy could go far. >>

Friday, March 06, 2015

Brands: How content should change your mobile strategy

What do content marketing, customer experience and mobile marketing have in common? More than many marketers think, according to one expert. >>

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