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BizReport : Blogs & Content

Blogs & Content

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Tuesday, July 22, 2014

How to get past personas and into consumers' interests

Online consumer attention is fleeting and fragmented. As a result, advertisers need to adjust their practices accordingly to recognize what their audiences care about right now. Taykey solution mines data from thousands of online sources, discovers what is trending for specific audiences, delivers ads targeted by those trends and optimizes the results 24/7. >>

Wednesday, July 16, 2014

Study: Most Americans learn big news via socnets

Turns out social media is more important - for consumers - than ever. According to one new report a majority of Americans are learning about important news via social networks. They're learning about family news first and foremost but more than 40% are also staying up to date with regional, national and international news, as well. >>

Wednesday, July 16, 2014

The 3 questions that should guide omnichannel paths

Channels are irrelevant to a growing number of online consumers. That is the takeaway from a new SDL report, in which researchers found more than half (58%) of Millennials 'will engage' with brands at the time and on the device of their choosing. >>

Monday, July 14, 2014

Content RoundUp: Social platform and mobile pop-shops

A new ad solution and a website development tool could give brands new ways to engage - and sell. >>

Monday, July 14, 2014

Report: More brands turn to digital to grow business

An increasing number of local, national and international businesses are turning to the digital space to grow their business. According to a new survey of marketing professionals by Extole and GigaOm most marketers are using digital to increase brand awareness, customer acquisition and conversion rates. Here's how they're doing it: >>

Friday, July 11, 2014

Report: Pinterest, Twitter leading the sharing wars

Social networks are leading to a lot more sharing on the consumer side of things. According to new data out from ShareThis, Pinterest and Twitter are at the top of the sharing heap. According to their data three-quarters of shares made via Pinterest and Twitter are from mobile devices; only about half of Facebook's shares are mobile. >>

Friday, July 11, 2014

How to better engage in mobile

Voxel enables a mobile app to be used without being installed first. For brands, this is a powerful way of letting users engage with their app experience prior to asking them to install apps. By giving users the experience first, the engagement & conversion rates increase significantly. Voxel's CEO offers sound advice for improving the mobile experience. >>

Friday, July 11, 2014

Ad Roundup: Email creation and better data

This week, a new tool is being launched to aid in email campaign creation and distribution, while one company has early results showing their platform reduces customer acquisition costs. >>

Thursday, July 10, 2014

Loyalty program option rolled out for AMZ merchants

Small businesses and solo merchants have long to using platforms like Ebay, Etsy and Amazon to sell their ware to a broader customer base. Rolling out this week is a solution that should help those merchants selling through Amazon to also build loyalty with their sales. >>

Thursday, July 10, 2014

B2B study: video spend on the rise

Look for more Business to Business (B2B) companies to invest in video in the coming years. That is the takeaway from a new report out from Demand Metric and Vidyard, which shows already increased spending in video production, and a trend for more B2B brands to push into the video space. >>

Thursday, July 10, 2014

New tool makes app development searchable

With more consumers turning to mobile devices, most businesses are building apps, advertising in apps and developing app content. Offering an assist to app developers is the new DEVSBUILD.IT solution which creates a search engine for the industry. >>

Wednesday, July 09, 2014

Top 3 tips to create engaging in-game ads

RockYou is a cross-platform game publisher with a premium video ad network running through our content. With more than 50 games, the company sells video ads that play before and within the gaming experience, so they know what is working to engage players. Here are their top 3 tips to create a better in-game ad experience. >>

Wednesday, July 09, 2014

How one brand increased order size, lowered order cancellations

One retail brand is crediting MarketLive's infrastructure in helping them increase orders, decrease cancellations and overall push their brand higher in consumers' minds. >>

Tuesday, July 08, 2014

Top 2 reasons to give game ads a try

With more than 50 games on their platform, with a premium video ad network attached, RockYou is in a unique position to know what is working in the in-game ad space. In Q4 2013, the hub averaged about 300 million video impressions per month, and today that fluctuates up to around 500M for 75M monthly players. Now their CEO is sharing her thoughts on why brands should try this niche marketplace. >>

Tuesday, July 08, 2014

Why brands might try targeting Daddy

For generations most brands have focused on targeting Mommy in their ads - moms were home, did the shopping, ran the carpool and maybe worked from home part time. But there is a new trend in the US - that of Daddy staying home to run things while Mommy leaves for an outside job. >>

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