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BizReport : Blogs & Content

Blogs & Content

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Wednesday, April 27, 2016

Ad Roundup: Releases to increase data offerings

In today's advertising roundup, three releases that will enable brands to focus in on data. >>

Wednesday, April 27, 2016

Study: Streaming services pushing more TV viewing

Streaming video services are good for television. That's the takeaway from new SymphonyAM data which shows that viewers who stream previous seasons of broadcast shows also view the current season. >>

Tuesday, April 26, 2016

Survey: Ad network payment issues problematic for publishers

For the most part, when we think about payment issues, we're thinking of issues between the consumer and the retailer or service. But one new survey indicates payment issues are driving a wedge between publishers and their ad networks. >>

Tuesday, April 26, 2016

3 trends for brands to do more with marketing automation

Marketing automation can be a huge help to brands, but it isn't the immediate cure-all for advertising problems. One expert offers three ways businesses can do more and do better with marketing automation. >>

Tuesday, April 26, 2016

Poor product content impacts sales, returns, and brand trust

Online shoppers rely on a retailer's product description to make purchase decisions. If that product content is of poor quality, or inaccurate, online retailers increase the risk of cart abandonment, returns, and a loss of brand trust, according to new research from Shotfarm. >>

Monday, April 25, 2016

Radio rules for commuters

Turns out, radio remains relevant. According to new research out from Edison Research most commuters (90%) listen to terrestrial (AM/FM) radio on their daily commute to work. >>

Monday, April 18, 2016

Top 3 tips to improve customer loyalty

Building customer loyalty continues to be a challenge for many brands, even though the internet can make it simpler for brands and their customers to interact. One expert offers three tips on improving customer loyalty. >>

Friday, April 15, 2016

Study: Interactive video ads getting more attention

Turns out, video is an attention getter. That's the takeaway from a new Exponential Interactive study which looked into how consumers react to pre-roll and banner ads as well as interactive video. >>

Friday, April 08, 2016

Linking to copyrighted content does not constitute copyright infringement

There is a big difference between making content available and facilitating content discovery, according to the European Court of Justice who have just ruled on copyright infringement. >>

Thursday, April 07, 2016

How to tie influencer marketing to sales

With influencer marketing growing at a fast speed, many brands are looking to push their influencer strategy harder. But, how can brands be certain their spend on influencer ads are netting sales? One expert offers a few tips. >>

Thursday, April 07, 2016

Studies: Marketers struggling to understand data

Data lag and content performance are high on the radar of most businesses. That, according to two new reports that indicate brands are concerned with the lag between data collection and analysis, and that many aren't sure how their content is performing. >>

Wednesday, April 06, 2016

Expert: IoT is where mobile is heading

There is much more to mobile marketing than creating and promoting an app. According to one expert, brands need to stop thinking of apps as isolated channels to fully engage users and reap those mobile benefits. >>

Tuesday, April 05, 2016

Parents turning to trend-setting bloggers, vloggers for children's fashion

Recent reports reveal that celebrity endorsements are not the powerful persuaders of purchase decisions once imagined. Instead, online influencers such as bloggers, vloggers, and even Instagrammers are the ones turning heads and, as Rakuten Marketing has found, that is even true when it comes to children's fashion. >>

Tuesday, April 05, 2016

Expert IDs how brands can better use Facebook, Twitter to connect

Customer service is increasingly driven by where and how consumers want to work with companies to resolve issues. Currently, that space is social because of its self-serve nature. How can brands ensure their social customer service is on point? One expert explains. >>

Wednesday, March 30, 2016

'A'-lister endorsements get an 'F' among Millennials

Consumers are more likely to purchase a product in-store when endorsed by a non-celebrity blogger than an A-list celebrity, according to a new nation-wide survey of consumers by Collective Bias. >>

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