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Blogs & Content

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Monday, March 27, 2017

Trends to watch for video in 2017

New video formats are set to offer brands more options to connect. Still, brands need to consider those options carefully, before diving into a new campaign. >>

Wednesday, March 22, 2017

More brands building relationships with bloggers

The latest Global Bloggers Survey from Bloggers Required provides insight into the current state of relationships and developments between bloggers, brands and communication specialists. >>

Tuesday, March 21, 2017

Study: Digital strategy not properly defined

New data out from PointSource indicates the digital strategy of many brands isn't serving it's purpose. Researchers with The Executing Digital Transformation study found more than 40% of industry pros do not feel their digital strategy is defined with good key performance indicators. >>

Monday, March 13, 2017

Expert: 3 key trends for video in 2017

Video continues to make strides into the digital space, especially where advertising is concerned. One expert identifies key trends for video in 2017. >>

Friday, March 03, 2017

Mobile Roundup: Native, video key to continued mobile growth

Two new reports are underlining key factors for the continued growth of mobile: that of video use, and the importance of native advertising. >>

Friday, March 03, 2017

Expert: Chatbots poised to change how people browse

While some experts believe chatbots are only - and will be only - a customer service or search type tool, one expert says chatbots will do more. Specifically, that chatbot will change the way people interact with the Internet at large. Here's how: >>

Wednesday, March 01, 2017

Ad Roundup: Partnerships give insight into behaviors

In today's advertising roundup, two partnerships in the video and TV spaces should give advertisers more insight into how consumers are engaging with content. >>

Friday, February 24, 2017

Top 3 tips to strengthen travel-based ad strategy

With both spring break and summer holiday seasons coming up fast, now is the time for travel brands, hotels, and even rental car agencies to brush up on their advertising strategies. Here are three tips. >>

Friday, February 24, 2017

Report: Over half of Millennials have or will use Bots

When it comes to using chatbots for customer service or to find out information about products or services, Millennials are leading the way. According to new data out from Retale more than half of Millennials (60%) have already used chatbots, and of those who haven't, 53% say they are interested in chat bot use. >>

Friday, February 10, 2017

Expert: The driving force behind chatbots

Over the past year, the term 'chatbot' has become quite the buzzword. Retailers are beginning to integrate the bots, and other marketers are looking at ways these bots might positively impact their business. One expert believes automation is the key to the rapid growth in this space. >>

Wednesday, February 08, 2017

Expert: Programmatic changing video

IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by programming personalized streams to individual users across all devices, grew its business significantly in 2016. We asked Field Garthwaite, CEO of IRIS.TV to explain why:   >>

Friday, February 03, 2017

Expert: How to bolster loyalty programs now

According to a recent Walker Sands study, marketers are set on increasing their loyalty spending over the next year. While loyalty marketing is always a bright idea, one expert offers tips for brands to get the most from their loyalty budget. >>

Thursday, February 02, 2017

Top 4 tips to improve email success

According to data out from Adobe about half of consumers still prefer retailers and marketers to reach out to them via email. However, fewer than one-third actually open those emails according to a Retail TouchPoints survey. Here are four tips to help improve email success. >>

Wednesday, February 01, 2017

Global survey reveals 'alarming ineffectiveness' of existing brand content

In the largest study of its kind, Havas Group's 'Meaningful Brands' reveals that consumers continue to remain skeptical of brands and the critical role content plays in creating brands that are meaningful to people. >>

Tuesday, January 31, 2017

Expert: Why brands need to start social video

Social video is a new buzzword in the online space. Proponents say social video engages consumers where they spend the most time - the social space. But, is social video a good plan for marketers? >>

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