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Blogs & Content

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Wednesday, September 28, 2016

Ad Roundup: Email and experience tools

In today's advertising roundup, two new tools for email and another for experience which should better engage brands and customers. >>

Wednesday, September 28, 2016

How loyalty data can improve the shopper experience

Data is key to many things in the retail space. By offering a personalized experience, shoppers will be more likely to continue to engage with brands and merchants who treat them as a valued and individual member of their program. >>

Tuesday, September 27, 2016

Research reveals power of user-generated images in reviews

User-generated visual content is now an expected part of the path to purchase, according to new research from PowerReviews, building trust and influencing consumer behavior. >>

Tuesday, September 20, 2016

High-quality, targeted content key to staying off the spam list

The importance of creating original, interesting content that won't be mistaken for spam has been highlighted in the latest Ad-Rank Media report. >>

Thursday, September 15, 2016

Ad Roundup: Creative tools released

In today's advertising roundup, three new releases that are focused on how brands create content for both online and offline purposes. >>

Thursday, September 15, 2016

Expert: How feedback really impacts strategy

Focus groups have been a part of business for decades, as have reviews and review sites, but just how much say should these groups have? One expert explains. >>

Tuesday, September 13, 2016

Expert: How to capitalize on Olympic buzz after the games

It is just over a month since the 2016 Rio Olympics got underway, but for brands the excitement could be just beginning. That's because, according to one expert, brands can capitalize on Olympic excitement even after the games are over. Here's how: >>

Monday, September 12, 2016

Expert: Why brands must include negative feedback

How businesses handle negative feedback is increasingly important in the digital space. For example, some shoppers will see brands that include negative as well as positive reviews as more trustworthy, says one expert. >>

Tuesday, September 06, 2016

Ad Roundup: Video, programmatic tools launched

In today's advertising roundup, a programmatic tool and a video analysis tool that should give brands deeper insights into customer engagement. >>

Monday, September 05, 2016

Talent agency reveals the cost of influencer endorsement

Internet influencers, celebrities and YouTube personalities are raking in almost $200,000 per sponsored video, according to a talent agency. >>

Friday, September 02, 2016

5 Steps to Better Banners

While banners may be the first thing people see when visiting a website, most consumers agree they are also the most distracting and irrelevant. Banners can be relevant and engaging, though. Here are five steps to improve banners. >>

Thursday, September 01, 2016

Expert: Digital trends to watch through Q4 2016

The digital space is changing quickly. One expert explains what brands need to watch for through the remainder of 2016 and moving into 2017. >>

Thursday, August 25, 2016

Expert: How SMB owners can embrace the CMO title

While most small business owners know how to set up an advertising schedule, many have not fully embraced the title of Chief Marketing Officer for their shop. According to one expert, SMBs need to embrace the CMO role or risk failure. Here are three tips to better embrace that role. >>

Tuesday, August 16, 2016

Expert: How to better use interactive content

By now, most brands are clued in to the fact that consumers are finding interactive content more engaging than static content. In the future, one expert believes content will become democratized with amateurs and professionals changing how brands tell their stories. >>

Friday, August 12, 2016

Expert: How interactive content will change the digital space

Interactivity, be it in overt advertising, advertorial content or even product reviews, is an expensive undertaking for any brand. It is expensive in both monetary and time concerns, but one expert believes the future of interactive content is changing. >>

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