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Blogs & Content

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Monday, January 26, 2015

Study: Data tools don't stop cross-channel challenges

There is a wealth of data in the online space and there are nearly as many tools to collect that data. But, according to one new study, the wealth of data and data tools aren't stopping the challenge brands face in merging and activating that data across channels. >>

Friday, January 23, 2015

Ad Roundup: Data, funding and a new video unit

Today's advertising roundup includes new releases that put the focus on data, video ads and ecommerce performance. >>

Thursday, January 22, 2015

Retailers: Customer experience also about employees

According to some pundits showrooming has disrupted the way retailers engage in stores. This may be true to an extent, but one expert points out the bulk of purchases are still made in stores, and that leaves a lot of room for retailers to engage. >>

Wednesday, January 21, 2015

Top tips to improve mobile video performance

Mobile is set to skyrocket over the next twelve months according to many experts, but are marketers really ready to create a good mobile experience? One expert offers his top tips to ensure your brand is ready for the mobile space. >>

Tuesday, January 20, 2015

Which B2B content type is the most-read and influential?

New research from Eccolo Media reveals which content types are most influential and frequently consumed by B2B technology buyers and decision makers. >>

Friday, January 16, 2015

Why analytics will lead 2015 trends

Traditional marketing tactics alone aren't enough to drive measurable growth for a business today, according to many experts. The customer engagement cycle has evolved to a 24/7/365 endeavor, making consumers far more sensitive to where and when they receive marketing messages. >>

Wednesday, January 14, 2015

Study: Many turning to personal domains

Websites aren't just for businesses or entrepreneurs any longer. According to one new study personal websites are growing in popularity for everyone from sole proprietors to job seekers. >>

Tuesday, January 13, 2015

How the cloud will change in 2015

With more people going online from many different devices, brands and publishers are in need of data. According to one expert the cloud can be a big help to online brands and publishers to power not only their business but to gather and analyze data. Here is how the cloud will change 2015. >>

Monday, January 12, 2015

Jivox tapped for auto ads

There is a new partnership in the online space that will increase auto dealers' ability to serve targeted, rich media ads to in-market consumers. Targeting, according to many experts, is becoming more key for both online and mobile campaigns, and the ability to quickly create and target ads can be the difference in reaching the right consumers. >>

Thursday, January 08, 2015

Brands: How to get more from 2015 campaigns

2015 will be the year of the customized solution, according to one expert. From hybrid tools that combine SaaS and PaaS to tools that help retailers determine pricing across different screens and devices. >>

Wednesday, January 07, 2015

Jones Media, SheKnows in exclusive partnership

Women-centric content portal SheKnows has entered into an exclusive partnership with Jones Media. The portal, which numbers 84.5 million unique visitors each month has shown strong growth over the past year, including the acquisition of BlogHer and StyleCaster Media Group. >>

Tuesday, January 06, 2015

Viewbix partners with Yashi for video ads

A new partnership in the video space is setting up marketers to better target campaigns, which should improve overall campaign ROI. >>

Tuesday, January 06, 2015

Survey: Marketers want targeting, data, team building

While most marketers aren't going to tell their competitors exactly what is on tap for 2015, a new survey out from Conductor gives use some hints as to where marketers will spend the bulk of their efforts in the new year. And those areas include data, targeting and team building. >>

Monday, January 05, 2015

Cloud trends to watch in 2015

It's the first week in January, do you have a business plan in place? One expert is identifying trends to watch, in the cloud space, that could make 2015 a banner year for brands. >>

Monday, January 05, 2015

Expert: How video could make brands' 2015

There is more quality video programming hitting the online and mobile spaces each day. Along with that programming come new viewers; according to some experts people are watching as much video online as offline these days, and that is opening up new opportunities for advertisers. >>

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