RSS feed Get our RSS feed

News by Topic


BizReport : Blogs & Content

Blogs & Content

1 2 3 4 5 ...
 

Thursday, October 02, 2014

Survey: Most create videos as keepsakes

A new survey out from Animoto indicates most consumers who create video clips are doing do to capture a memory. According to researchers 72% of consumers create video as keepsakes, and 80% make these videos to keep in touch with family/friends. >>

Wednesday, October 01, 2014

Survey: Product reviews influence more than half of shoppers

Now that the kids are settled in school families are turning their attention to the holiday season. According to some experts shopping for the 2015 holidays will begin as early as mid-October, and one new survey identifies three key trends that could help retailers and brands thrive. >>

Thursday, September 25, 2014

Video Roundup: Video releases underscore importance of content

A slate of new tools have released to the online and mobile spaces this week - two are video tools which could help brands moving into the holiday shopping season. >>

Thursday, September 25, 2014

Ad Roundup: Releases highlight analytics, mobile simplicity

Pertino and Verint are releasing new tools into the online and mobile spaces this week, set up to ease how brands develop mobile apps and how they analyze customer engagement. >>

Tuesday, September 23, 2014

GoDaddy, Microsoft partner for SMB solution

Having a strong online presence is growing more important by the day for small businesses because more consumers are looking online for local business information first rather than last. However, many small businesses don't have the staff or resources to create websites that will compete with national chains. Enter a new partnership between GoDaddy and Microsoft. >>

Tuesday, September 23, 2014

SMB Roundup: Launches to simplify content, listings

Small businesses may benefit from two releases into the online space. One simplifies how SMBs create and manage online listings while the other is a content management solution set up to score branded content. >>

Monday, September 22, 2014

Top 3 tips to better optimize branded content

There are many ways marketers can optimize their content. However, understanding consumer demand, identifying efficient channels, and diversifying content type are the three most fundamental things marketers should do before all else, according to one expert. Here is why: >>

Friday, September 19, 2014

Brands: Why content needs better optimization

Over the next few months the BrightEdge Community Edition is launch globally, it's currently available to about 2 million brands; some early results from the platform include the finding that organic search is driving about 51% of traffic across industries. I had the chance to chat with Jim Yu about the platform and what it means for the online space. >>

Wednesday, September 17, 2014

Vungle releases ad tool, integrates with Adap.TV

Add a new product to those available for mobile, video advertisers: today Vungle is releasing a hybrid tool to their Vungle Exchange; the new product is simplify ad selection and serving for publishers. >>

Tuesday, September 16, 2014

Survey reveals general reluctance to pay for online content and apps

A survey conducted in the U.S. and U.K. aimed at finding out consumer attitudes to online content and apps reveals a general reluctance to pay despite intolerance for advertising. >>

Tuesday, September 16, 2014

Report: Online communities growing in importance

When the Internet was first growing, online communities and forums were how consumers 'met up' with one another. More recently online communities have been seen by some to be old school and not as important, but one new survey indicates online communities are still important for online brands. >>

Monday, September 15, 2014

Survey: Consumers want to share product details with friends

Here is one more reason brands should include user generated content - like reviews - on their websites or offer simple, social sharing tools for their customers: those customers want to share. According to new data out from Dailybreak Media, consumers are 'eager to share' their product experiences with their social networks. >>

Thursday, September 11, 2014

Top 3 tips to improve email delivery

Radicati reports nearly 145 billion emails are delivered each day. Kind of makes you wonder if your email promotions, newsletters and other information are landing in the right place, doesn't it? Never fear, Vertical Response is sharing their top 3 tips to improve email deliverability. >>

Thursday, September 11, 2014

Two factors that impact branded content

According to a recent study conducted by InboundWriter only about 20% of a given website's content drives the bulk of its traffic. Now the researchers have dug deeper into this phenomena and have pinpointed two factors than can help brands better use content and content marketing. >>

Wednesday, September 10, 2014

Study: Dust off e-newsletters, B2Bers

Dust off the email newsletter templates, businesses, there is opportunity hidden there. That's the takeaway from a new report out from MediaRadar. According to their experts, because of the low percentage of dedicated ad space and the content provided in e-newsletters, B2B brands have an opportunity to make more using these unsold ad space as we move forward. >>

1 2 3 4 5 ...