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Blogs & Content

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Tuesday, June 30, 2015

Study: Millennials willing to pay for rewards

Millennials are more willing to pay for rewards programs than other demographics. That is the takeaway from a new LoyaltyOne report which shows that while two-thirds of all consumers say they might pay for rewards about three-quarters of Millennials said they would pay if the rewards offered were relevant to them. >>

Thursday, June 25, 2015

Top 3 tips to make beacons work for you

Location based targeting and proximity marketing are a growing targeting area for retailers, restaurants and other businesses, but for some the use of LBS technology hasn't been effective. One expert offers his top 3 tips to make beacons work better for you. >>

Thursday, June 25, 2015

Expert: How to measure social endeavors

Marketing on social media has huge potential to be both extremely targeted and to reach hundreds of thousands, if not millions of people. It can be cost-effective and can be done from anywhere. One expert offers advice on how brands can better use social marketing. >>

Wednesday, June 24, 2015

Study: Video a converter for Millennials

When it comes to purchase decisions Millennial shoppers are likely to be influenced by video. That is the take away from a new Animoto report which indicates 7 in 10 Millennials 'are likely to watch' branded video clips while shopping. >>

Wednesday, June 24, 2015

Manta: SMBs missing Millennials

About half of the current workforce is made up of Millennials; the demographic is a growing percentage of discretionary spending as well, but many SMBs report they aren't focused on engaging this potentially lucrative demographic, according to new data from Manta. >>

Tuesday, June 23, 2015

Expert: How to use social media to engage

Social media can connect brands directly to their consumers - through customer service, through deals and product launches. One expert offers his top 3 tips to deepen the connection between brands and shoppers. >>

Tuesday, June 23, 2015

Study: RTB needs better reporting

Programmatic buying is helping many brands better control advertising budgets, but one new study indicates old reporting habits may actually be hurting some RTB campaigns. >>

Thursday, June 18, 2015

Top 3 tips to fine-tune mobile

There are a lot of options in mobile these days, but success still comes down to strategy. One expert shares his top 3 tips for brands to fine-tune mobile. >>

Wednesday, June 17, 2015

Study: Product recommendations not converting

Product recommendations continue to carry weight with shoppers, but not necessarily enough weight to make them buy. That is a key takeaway from new Monetate data which shows that while product recommendations continue to drive shoppers to click-and-browse store sites, those clickers aren't always converting. >>

Wednesday, June 17, 2015

Study: Terrestrial radio out, streaming in

It may not come as a surprise that fewer and fewer consumers are listening to their AM/FM radios any longer, but it may surprise some that many of these listeners are choosing online streaming services and even listening to the radio via their televisions. >>

Wednesday, June 17, 2015

Survey: Personalization a priority for marketers

More advertisers are looking to personalization to make a difference in their online campaigns. That according to new Evergage data which shows more than 80% of marketers surveyed are either now using or planning to implement personalization strategies over the next year. >>

Wednesday, June 17, 2015

Study: Workers fear social media at work

When it comes to social media Americans and Brits aren't shy about logging on in bed, in the bathroom or even at dinner. But there is one place we aren't logging on to the social space: work. According to new data out from Scredible more than one-third (38%) of American workers say social media is too filled with 'useless' content to be work-friendly. >>

Tuesday, June 16, 2015

Expert: Why mobile could be a problem for Google

Things are changing rapidly in the online space, and according to one expert some of those rapid changes - specially the mobile changes - could spell trouble for online giant Google. >>

Tuesday, June 16, 2015

Ad Roundup: Partnerships and new releases put customer first

In today's advertising round up, a new partnership as well as two new releases that will put the customer journey first for advertisers, publishers and retailers. >>

Monday, June 15, 2015

Top 3 tips to improve customer experience

Customer experience failures are impacting brands across the board, but it takes more than simply answering a call quickly or having up-to-date inventory numbers to solve a customer experience issue. Here are our top 3 tips to improve customer experience. >>

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