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Blogs & Content

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Friday, October 21, 2016

Top 3 tips to create stronger video content

Consumers are streaming more video content every day, from short-form, user-generated content to long-form, streaming first content creating by entertainment studios. And right in the middle is branded content, in the form of ads and promotional videos. Here are three tips to create stronger video content. >>

Thursday, October 20, 2016

Expert: How to use video to engage in social

Social is, by nature, a more conversation space for both big and small businesses, and over the past year, many have seen how video can draw even more attention. One expert explains how brands can better use video in the social space. >>

Monday, October 17, 2016

What Amazon's incentivized review policy means for businesses

Recently, Amazon announced they would begin banning incentivized reviews for products on their site. The move has many small businesses wondering how the new policy will affect their business. One expert explains. >>

Friday, October 14, 2016

Yahoo data IDs how Hispanic consumers prefer to communicate

Recent Yahoo data about the Hispanic consumer base in the US could be helpful to brands trying to engage; among the more interesting findings is that more than half 'actively look' for content that is tailored to their heritage. >>

Friday, October 14, 2016

Top 3 tips to improve personalization

While more businesses are attempting to personalize ad campaigns, customer experiences, and branded content, many are also falling short. This shortfall has a lot to do with how businesses use personalization; here are three tips to a better personalization strategy. >>

Wednesday, October 12, 2016

Top 3 tips for a better content strategy

Brands could do much more with content, if only their strategy was stronger. One expert offers three tips for a stronger content strategy. >>

Tuesday, October 11, 2016

Expert: How Facebook Workplace can work for business

This week, Facebook launched a new initiative called Workplace - a separate account for people to use at work to connect with co-workers, team members or collaborators. What does this mean for businesses? >>

Monday, October 10, 2016

Expert: Why brands have content problems

While content may be king, not all brands are capitalizing on content as they should be. In fact, some say the content bubble is about to burst, leaving brands even farther out of touch with consumers. >>

Friday, October 07, 2016

Top 3 tips for a strong programmatic creative strategy

While many businesses have tested programmatic advertising as a way to better control campaign costs, there is another trend in the programmatic space - that of programmatic creative. >>

Thursday, October 06, 2016

Ad Roundup: Video tools set to engage

Two releases into the video space this week should help brands create more engaging, branded content. >>

Wednesday, October 05, 2016

Study: AM key for video engagement

Timing is everything, especially in the video advertising space. That's the key takeaway from new YuMe data which finds that consumers are the most receptive to video ads in the morning hours. >>

Tuesday, October 04, 2016

Expert: How to turn wishlists into marketing gold

Wishlists may serve as reminders for customers, but for merchants, wishlists can be used to better personalize the shopping experience or to re-engage lapsed shoppers. One expert explains. >>

Monday, October 03, 2016

Expert: How to use 8 seconds to engage

A recent study found that the average attention span for consumers is now 8 seconds. That means brands have to do more with less - and video may be one way to get the word out quicker. >>

Wednesday, September 28, 2016

Ad Roundup: Email and experience tools

In today's advertising roundup, two new tools for email and another for experience which should better engage brands and customers. >>

Wednesday, September 28, 2016

How loyalty data can improve the shopper experience

Data is key to many things in the retail space. By offering a personalized experience, shoppers will be more likely to continue to engage with brands and merchants who treat them as a valued and individual member of their program. >>

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