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BizReport : Blogs & Content

Blogs & Content

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Monday, April 27, 2015

Ad Roundup: More formats, reporting available to brands

Three new releases are setting up brands to have more contact points with engaging consumers. Details in today's advertising roundup. >>

Friday, April 24, 2015

Brands: How Chat-As-A-Service can work for you

'As A Service' options have been around for brands for decades, but the sector could become disrupted with chat soon. According to one expert chat-as-a-service has the potential to disrupt how brands communicate with customers. >>

Friday, April 24, 2015

Survey: Computers are the connection of choice for sports fans

When it comes to checking in on favorite teams, most sports fans turn to their desktop computer and not their mobile device, That according to new data out from ECAL which shows nearly three-quarters (73%) of sports fans are using their desktop to check on the schedules and calendars of their favorite teams. >>

Thursday, April 23, 2015

How mobile will change in 2015

Some experts are saying the Year of Mobile is finally upon us. That, of course, will be determined later. What we know right now is that mobile is changing how consumers, brands and publishers interact. One expert believes messaging will change in three ways over the coming year. >>

Wednesday, April 22, 2015

Expert: Brands need localization as well as translation

Getting the language right is more than translating an ad from German to Dutch or English. That according to an expert in the field who suggests that brands looking at international expansion need to take into account the differences within the same languages. >>

Tuesday, April 21, 2015

Top 3 tips to ensure content is global-ready

To best reach an international audience and generate brand loyalty, organizations need to speak the language of the customer. Here are some valuable ways for marketers to achieve this: >>

Tuesday, April 21, 2015

Survey: SMBs missing out by not being online

New data out from research firm Clutch indicates a number of small businesses are missing out on customers simply because they aren't online. According to the data about one-quarter of SMBs don't have a website, and that about 10% have no plans to implement a website in the future. >>

Friday, April 17, 2015

How travel brands can do more with data

In the online space there is a wealth of data on travelers, but according to one expert the data isn't being used to its potential. And that is causing some travel brands to miss out on engagement opportunities. >>

Thursday, April 16, 2015

Will 2015 be The Year of Mobile?

Next week Google will implement changes to their SEO algorithms that will likely have lasting implications for brands around the world. But, according to one expert, these changes could be a very good thing for brands that are prepared. >>

Wednesday, April 15, 2015

Blogs, social media not as important to B2B buying process as marketers assume

How much of an impact do social media and blogs have on the B2B buying cycle? Not much, according to a new report from KoMarketing. >>

Thursday, April 09, 2015

Ad Roundup: Event and content management

In today's roundup: new releases to help brands better manage and monetize their content and events in the online space, and some new data surrounding app costs. >>

Wednesday, April 08, 2015

Expert: Why brands must consider native programmatic

Over the next three years native programmatic advertising is expected to skyrocket, with some predicting the category will reach at least $5 billion in spending by 2018. Which is why one expert believes brands need to take a harder look at what this kind of advertising has to offer. >>

Wednesday, April 08, 2015

Study: Mobile key to global ecommerce success

If brands polled customers around the world one thing would be clear: shoppers in different regions want different things. Some want free shipping, others want payment options. But, one new report indicates there is one thing all shoppers want: flexibility. >>

Wednesday, April 08, 2015

Adobe's Document Cloud offers 360 degree document access

Adobe is upgrading their cloud storage space with the new Document Cloud offering; the new platform gives users the ability to access, edit and share PDF files from across devices and locations. While other platforms have offered similar abilities, the Document Cloud includes Adobe Acrobat and it's intuitive features. >>

Friday, April 03, 2015

Expert: How Apple Watch may change retail for shoppers

In just over a week the Apple Watch will be in stores around the country, and while some are looking at the new offering as a fun gadget others are wondering how this new tidbit might change how we look at and interact with brands. One expert sees three ways the Apple Watch may change things. >>

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