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Blogs & Content

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Friday, August 28, 2015

Expert: How to turn data-rich into data-action

There is a plethora of data available to brands these days - social media data, click data, past purchases and even snail-mail newsletter lists. But turning this data rich atmosphere into actionable insights is still hard. One expert offers his advice. >>

Friday, August 28, 2015

Expert: 3 questions to ask before outsourcing

According to a recent Gartner report about half of company's digital marketing activities are outsourced. This outsourcing can take a load off of PR or marketing departments, but may not be the best use of company resources and budget dollars. One expert explains why brands should consider outsourcing - or not. >>

Wednesday, August 26, 2015

Study: Content, page loads reduce brand trust

In the game of trust building something new is beginning to build - and takeaway - brands' trust: user experience. That's the takeaway from a new Neustar study which indicates a shoppers online experience - from brands' content to identification methods - can help to build trust or can erode it. >>

Tuesday, August 25, 2015

Ad Roundup: Platform releases give brands more control

A trio of releases are now available in the online space that should make it simpler for brands to control their online message across platforms, screens and even social media. Details in today's advertising roundup. >>

Monday, August 24, 2015

Ad Roundup: Tools for social and ecommerce released

Two new releases into the online space should give brands a bit more information as we head into the busy holiday shopping season. AdRoll has integrated with a leading ecommerce platform while a release from Sprout Social may give brands more social reach. >>

Friday, August 21, 2015

Top 3 tips to better integrate content, mobile

Wherever a brand is trying to engage with consumers, content is the key. The right product information at the right time can turn a browsing consumer into a buyer. But many brands struggle with content in the mobile space. How can brands use mobile to keep consumers engaged with content marketing? >>

Friday, August 21, 2015

What are your top 3 tips for brands to connect their data?

Some businesses continue to have a disconnect between the data they collect and the data used to target and optimize their marketing messages. One expert offers his top 3 tips to connect data. >>

Thursday, August 20, 2015

Expert: Brands need to get serious with data

It's no longer enough for brands to say they are interested in data. According to one expert, it's time for brands to take action on the data in their repositories. >>

Wednesday, August 19, 2015

Expert: Why brands need to think mobile

According to several studies about half of digital media is now consumed on mobile devices - primarily smartphones and tablets; researchers have also found more consumers are going mobile-only - they're disconnecting landlines, they're streaming content rather than using cable or satellite. One expert believes it is time for brands to reinvest in mobile. >>

Tuesday, August 18, 2015

Survey: Most say push notifications 'are not relevant'

When it comes to engaging with a mobile audience push notifications are a great tool. But, according to one new survey many brands are missing the boat and it's because of relevance. According to Delvv most American's say the push notifications they're receive aren't relevant to them. >>

Tuesday, August 18, 2015

Top 4 social media tips

For the first time in five years, the Federal Trade Commission (FTC) has updated the FAQ page of its endorsement guidelines. Transparency isn't new, but with the updated guidelines it's better to be crystal clear now more than ever when disclosing for contests, sweepstakes, videos and images. To avoid consequences - prepare now, you will not regret it. >>

Tuesday, August 11, 2015

Ad Roundup: Tools to target, personalize released

In today's advertising rounding, two new tools that should give brands more in-depth looks at their consumer base; and a new partnership focused on travel minded shoppers. >>

Tuesday, August 11, 2015

How to use content to reach a global audience

Reliance on traditional methods to manage localized content is no longer necessary for many brands. There are website CMS options, marketing automation and full platforms that make localizing content as simple as pressing a button. Once localized, though, how can brands ensure they're reaching the right global audience? >>

Monday, August 10, 2015

Top 3 tips to use social tech to manage documents

Filing cabinets are so 2010, and no one is still using accordion files. But document management is still a challenge for many executives. According to one expert social technology can be a big asset in the management of business documents. Here's how. >>

Monday, August 10, 2015

How brands can take stress from families BTS shopping

Back to school is one of the most important shopping seasons for retailers. It also presents a stressful time for families, which is why brands must emphasize a seamless, stress-free and fun shopping experience. Our expert shares his thoughts on how brands can take the stress out of back to school shopping. >>

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