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Blogs & Content

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Wednesday, November 26, 2014

Blogs play an important role in the path to purchase

New research has revealed the significant role of blogs in the path to purchase, particularly among younger Internet users. >>

Tuesday, November 25, 2014

Survey: SMBs drawing a line at Thanksgiving

If you've been active on social media over the past few weeks you've likely seen the graphics encouraging businesses not to open on Thanksgiving. Well it seems small businesses are listening to the public - whether it's a small segment or a large one - and staying closed on Thanksgiving Day. >>

Tuesday, November 25, 2014

Expert: How mobile is changing customer relationships

Just ten short years ago, the volume of content either consumed or created on a mobile device was shockingly little. Today, the superphone has become the primary medium via which brands engage with users - including a broad spectrum of console-quality videogames, many channels for high-quality video, and a wide range of social media channels. >>

Tuesday, November 25, 2014

Prediction: Programmatic to push content marketing spend

Look for more dollars to be pushed into the programmatic space. That is the takeaway from a new PulsePoint study which indicates most marketers believe programmatic will be pushing content marketing within the next two years. >>

Friday, November 21, 2014

Top 3 tips for effective native ad campaigns

Native ads have been shown to increase engagement, but according to some native ads are blurring the line between content and advertising too much. It's imperative that advertisers label their ads as advertisements using easy to understand language, a proper sized font and continue to disclose throughout the sales process. >>

Friday, November 21, 2014

Top 3 email tips for the 2014 holidays

No two brands are alike and no two recipients are the same. We're in the age of hyper-personalization--emails should be as unique as the people that read them. Don't assume that what worked in the past will work in the future, experiment with segments and the best times to reach them and then turn that into better cycles and iterations of your campaigns. >>

Wednesday, November 19, 2014

Study: Consumers find driving need to be always on

It is no secret that consumers around the globe are finding more reasons to be online and more ways to stay connected - mobile and gaming devices, computers and tablets are all ways about half of people surveyed in a recent A.T. Kearney report find to be connected 24/7. >>

Wednesday, November 19, 2014

Expert: Native ads are under fire

The online ad space is changing faster than ever. There are mobile and social options, traditional banners, ad networks and now native advertising options that have been shown to increase engagement by boosting relevance. >>

Tuesday, November 18, 2014

Expert IDs trends to watch for 2015

According to some experts native advertising is going to see huge growth over the coming year. Both publishers and advertising platforms are just beginning to adapt their ad formats to work well within a native environment. As a result, achieving scale can still be challenging. >>

Wednesday, November 12, 2014

Message Systems releases SparkPost

Small and medium sized businesses continue to have problems harnessing the power of email in their marketing mix. A new release out from Message Systems is set up to give businesses of all sizes an email advantage by opening premium level email options to all. >>

Tuesday, November 11, 2014

Travel the focus of new platform

Travel continues to bring consumers online. Researching vacation destinations, planning business trips and sometimes just looking at what is 'out there' are just some of the ways consumers are engaging with travel content. New this week, the ADARA Magellan Platform, set up to help advertisers and brands engage with travel minded consumers. >>

Friday, November 07, 2014

Expert: Demographics are evolving, so should brands

Recently Nielsen released a report underlining the fact that Boomers are watching more digital video content than any other demographic. This flies in the face of other studies and experts who insisted Millennials were watching more online video. One expert says the change is actually an evolution in content consumption. >>

Thursday, November 06, 2014

Ad Roundup: Video, programmatic and social solutions launch

Three new solutions to the online space are geared toward helping brands better connect through social and video channels or to better control costs through programmatic buying. Here are the details: >>

Thursday, November 06, 2014

Is your tech ready for 2015?

We are less than two months from the New Year - is the tech you're using ready for what is coming? One expert advises small business owners to not only evaluate the tech currently in use, but to take a look at what might be integrated over the coming year. >>

Thursday, November 06, 2014

Why brands must create a personalized customer experience

Shoppers have more choices than ever - there are big box and department stores, online retailers, small mom-and-pops in their hometowns. To stand out many experts are advising retailers to create a more personal experience. One expert offers his tips. >>

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