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Blogs & Content

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Thursday, October 04, 2018

Data breaks down cost of email unsubs for retailers

While most merchants will see big increases in their email subscription rates over the next few weeks, there will also be a crash once the holiday season has past. That, according to new data out from Bluecore, because shoppers are signing up to get those holiday deals and then unsubscribing once they're through buying for the holidays. What's more, they've broken down exactly what retailers can expect to lose from these unsubscribes. >>

Wednesday, September 26, 2018

How to Create an Education Portal for Your Customers (and Why You Should)

Most modern companies are either engaged in a content marketing campaign, or are somewhat interested in starting one. >>

Wednesday, September 19, 2018

How small and large merchants can fill the gap the Toys 'R Us closure left

There will always be a need for toys, but in the US the ability to find those toys has become harder with the closure of large toy retailer Toys 'R Us. That closure, though, could yield big benefits for merchants who can position themselves to take up the slack left in the wake of that closure. >>

Tuesday, September 18, 2018

Study: People don't like content recommendation widgets

You know those little content squares at the bottom of some content sites? The ones that have a picture of a child-star from years ago and a headline like "You won't believe his secret!"? People don't like them. That's the word from new research out from Arkadium. >>

Monday, September 17, 2018

How to use content to convert toy shoppers

With the closure of Toys 'R Us, there is a void online for toy shoppers. Here's how merchants can use product content to engage and convert toy shoppers. >>

Tuesday, September 11, 2018

How real estate data can inform marketers' decisions

A new partnership between Eyeota and TwentyCi may give marketers more insight into their customers by keying in real estate data. Through the partnership , TwentyCi helps marketers find qualified audiences based on property and home ownership data. Here's how the partnership may give marketers better insights. >>

Friday, September 07, 2018

Top 4 tips to optimize video workflows

While video is fast becoming consumers' favorite aspect of online life, creating, managing, publishing, and analyzing video can be a nightmare for brands. Here are four tips to better optimize video workflows so that consumers are engaged and creative departments aren't overtaxed. >>

Wednesday, September 05, 2018

Expert: Why YouTube's non-skippable ads might turn consumers off

YouTube has announced plans to roll out non-skippable ads. The theory is that these ads will help YouTubers generate more revenue - something that will keep the creators happy and within the YouTube infrastructure. The problem, according to one expert, is locking consumers in to watching ads could turn them off. >>

Friday, August 31, 2018

How to improve your social photography strategy

With 300 million images uploaded to Facebook every day, it is clear and engaging images are key for consumer engagement. The problem is that many marketers aren't sure how to best use photography and other images to engage their customer base. We asked Adrian Dubler, Foap's CEO, for advice. >>

Wednesday, August 29, 2018

Studies ID better ways to target Millennials

Two recent reports highlight a handful of key differences in what Millennials are actually doing and what marketers believe they're doing. The first is from Deloitte, whose researchers found that while many believe Millennials are only shopping online and aren't brand-aware, the opposite is actually true. >>

Thursday, August 23, 2018

Report IDs differences in Millennials, Boomers that marketers must understand

New data out from Pew Research underscores differences between Millennials and Boomers that could help brands and marketers better understand how to market to the younger generation. >>

Tuesday, August 21, 2018

Expert: Publishers must evolve strategy to compete

Recent data out from Parks & Associates found a surge in viewing of "alternative" video - video created not for the traditional TV screen but for the digital space. This surge in interest is one reason digital publisher need to evolve their approach to digital content creation and distribution. >>

Friday, August 17, 2018

Study IDs three ways to increase shopper loyalty

It should come as no surprise to marketers or brands that building loyalty is key not only to their growth but to their survival. The problem is that many don't understand how to build loyalty. New research out from Valassis identifies ways merchants and brands can being building loyalty. >>

Thursday, August 16, 2018

Study finds email tops ROI for most marketers

Email remains key for marketers' ROI. That's the word from new Campaign Monitor data which found that email is topping other digital marketing efforts for more than half (59%) of marketers, but even though most marketers are finding the best results from email campaigns, the report finds they could be doing even more. >>

Wednesday, August 15, 2018

Top 3 tips for a strong voice-assisted search strategy

Voice assistants continue to grow in popularity, both for home and business use. And it's increased use should change how marketers and merchants approach search marketing. Here are three tips to ensure your search marketing strategy is voice-optimized. >>

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