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Monday, December 10, 2018

Forecast: Look for content, tech spending to increase 6% in 2019

Consumer spending on media content and tech will push into the trillion dollar range in 2019. That, according to new data out from PQ Media; their new forecast predicts a 6% growth rate which would push spending to $1.84 trillion in the New Year. >>

Friday, December 07, 2018

Top 3 content marketing predictions for 2019

Look for content marketing to show a strong upsurge in the New Year, and savvy marketers will be adapting their strategies starting now. Here are three predictions for content marketing that can help brands and marketers improve their 2019 strategy. >>

Monday, December 03, 2018

2 ways IoT can protect brands in the new year

As we near the changing of the calendar to 2019, experts believe we'll see more focus on the Internet of Things, and how these things can help protect consumer and enterprise data. Here are two ways one expert believes brands and marketers can use IoT to improve overall security. >>

Wednesday, November 28, 2018

Study: New subscribers more likely to read

When it comes to email lists, newer subscribers are more likely to read marketing messages, making those first few email contacts very important. In fact, new email subscribers have a read rate of 39%, high above the average email read rate. >>

Wednesday, November 21, 2018

Tips to a strong video strategy

Video consumption continues to rise, but it remains a mystery to many brands. In fact, many brands have forgone a true video strategy in favor of simply uploading video content to hubs like YouTube. That, according to experts, is not a sound strategy. Here's how to improve video strategy outside of sites like Youtube. >>

Wednesday, November 14, 2018

Top 4 tips to improve email strategy before the holidays

With the start to the holiday rush starting next week, it is important for brands to have their marketing strategies polished and ready to engage. The problem? With the dearth of ads - from social media to video to email to traditional media - it can be hard to engage consumers without also intruding on their experience. In fact, 91% of consumers now say ads are more intrusive than in the past. Here are four tips to shine your holiday strategy without intruding on the experience. >>

Friday, November 09, 2018

Top 3 tips to create a subscription strategy

Ads have been key for digital publishers to monetize their content since the turn of the 21st century. But, according to one expert, the key for digital publishers as we head into the third decade of the 21st century, is subscriptions. Here are three tips to create a stronger content subscription strategy. >>

Tuesday, November 06, 2018

Study finds video influencing more purchases

Now is the time to shine up that video strategy. According to new Brightcove data video is influencing more and more purchases, especially among Millennials and younger buyers. In fact, about 85% of Millennials surveyed for Brightcove's 2018 Video Marketing Survey say they've been influenced to purchase something because of digital video. >>

Monday, November 05, 2018

How "active enthusiasts" are influencing the data market

SilverLine, the pioneer in predictive data analytics for active lifestyle brands and mass participation sports events, has increased by a third the number of events it creates data for by partnering with The Healthy Kids Running Series. So we asked founder and CEO Jayme Anne Goldberg to tell us more about this fast growing market: >>

Friday, November 02, 2018

Most shoppers influenced by branded video

It should come as no surprise that video is an important part of any brands' strategy. But, new data out from Animoto finds that social and video may be a bigger key than many have thought. >>

Monday, October 29, 2018

Expert IDs how to develop video content strategy

While more and more people are turning to online portals for video news, entertainment, advice, and even reviews, many marketers continue to struggled with content strategy. This is especially important because by 2021 video is expected to account for about 80% of all digital traffic. We chatted with Todd Patton about content strategy development. >>

Tuesday, October 23, 2018

Top tips to make holiday campaigns GDPR compliant

2018 will be the first holiday season that retailers and email marketers have to deal with GDPR regulations. While many marketers have tested campaigns and are using white-hat techniques to ensure their emails land in the right inboxes, there is still more to be done. Here are a few tips for merchants and brands to prep their email campaigns for a GDPR-friendly holiday season. >>

Tuesday, October 16, 2018

Expert: GDPR Impact Varied

It's been five months since the European GDPR rules went into effect, changing how businesses collect, store, and use consumer data. Though it is specific to European brands, many businesses throughout the world have implemented GDPR-friendly practices in anticipation of a broader application. One expert identifies how GDPR has performed in the first five months. >>

Monday, October 15, 2018

Study: B2B buyers want video

Research continues to be an important part of the buying process for B2B buyers, but most of them also aren't doing that research on their own. Instead, they're relying on video content to help make purchase decisions. >>

Wednesday, October 10, 2018

Study: Cyber Monday emails key to holiday success

The time between Thanksgiving and New Years Day has long been important for retailers large and small, but which dates are key within that time-frame? A new report out from Yes Lifecycle Marketing indicates the most important date is Cyber Monday. >>

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