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Blogs & Content

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Friday, August 16, 2019

Study finds reputation key to inbox placement

New data out from Return Path underlines the importance of your business reputation. their data shows that for marketers using email, 'highly reputable' senders have at least a 90% inbox placement while those with less reputable reputations are placed in the inbox less than 70% of the time. >>

Tuesday, August 13, 2019

Time for a content edit? Here's how to proceed

Content is a huge part of a brand's identity, especially in the online space, but with the flood of social media content, new product content, and even revised product content it can be hard to ensure all of those pieces accurately reflect the brand, its values, and identity. If your brand hasn't conducted a content audit recently - or ever - it could be time. Here's how to do it. >>

Friday, August 09, 2019

Get more engagement from emojis, here's how

It isn't just kids using emojis, adults are embracing the little faces, hearts, thumbs-ups, and other emojis, and according to one new report they like it when brands and marketers use emojis, too. First, a look at just how prevalent emojis are in Americans' texts, social media posts, and emails. >>

Thursday, August 08, 2019

Top 4 tips to improve PIM strategy

Product Information Management, or PIM, is a growing concern for many brands as the internet continues to grow and consumers begin looking outside the box for customer reviews, product information, and even recommendations. Here are four tips to improve your brands' PIM strategy. >>

Thursday, July 18, 2019

Study: Fake reviews harming brands

In the digital space, merchants and brands are encouraged to include product reviews as part of their site content. Product pages need reviews, listings on sites like Amazon need reviews, and content on sites like YouTube need reviews. But, one new report, indicates the veracity of reviews is becoming more and more important. >>

Wednesday, May 29, 2019

Reports: Chatbots, personalized content driving conversions

Two new report indicate chatbots and personalized content could be game changers for retailers moving forward. >>

Tuesday, May 28, 2019

Top 5 tips to improve password safety

May marks World Password Day - a day many businesses send out reminders to update passwords. But, password hygiene shouldn't be something brands practice only once per year, but throughout each month. Here are five tips to improve your business's password health. >>

Monday, May 13, 2019

How to make email interactive

Email has long been a go-to for businesses to reach in-market consumers, and it remains many consumers' preferred mode of contact with their favorite brands. But, simple cut-and-paste strategies with product information is not engaging. Consumers want interactivity. Here are a few tips to create an interactive email strategy. >>

Tuesday, May 07, 2019

How to use B2B video to engage in social

Video has become a major force in the digital space, specifically in social. But, not all videos are created equally. Here are three types of B2B video content brands should use to increase their social stature. >>

Thursday, May 02, 2019

More publishers pushing email

Social media has become the place for many consumers to find news and information and share it with their friends, but for publishers social media hasn't been as much of a good thing. That's because the walled-garden effect of social media gives entities like Facebook revenue that should go to the publisher. That, according to one expert, is why more publishers are turning to email to connect. >>

Friday, April 12, 2019

Report: Brands aren't voice-search ready

While more and more consumers are simply asking their smartphones or virtual assistants for product information or store locations, one new report indicates they may not be getting the information they're in need of. That, because while more consumers are asking Siri/Alexa/Google for this information, most businesses don't have product listings or store information that can be easily "found" by these devices. >>

Wednesday, April 10, 2019

Top 3 tips for a strong playables strategy

Most of the focus on playables are from game developers and publishers, but according to one expert non-gaming brands have a lot to gain from a strong playables strategy. Here are three tips. >>

Friday, March 29, 2019

Top tips to ensure your brand's digital security

This week marks World Backup Day, a day set aside as a reminder for businesses - and consumers - to back up their data and to ensure that passwords are up to date, and even more secure than they have been in the past. To that end, we asked one expert about her top tips for brands to ensure they're systems are properly backed up. >>

Tuesday, March 19, 2019

Forecast: Ad spend to slow this year

While the global ad spend is expected to reach more than $616 billion this year, the growth rate is slower than last year's. That, according to a new forecast out from WARC. According to their estimates, the global ad spend will increase about 4% in 2019, that is down just over 1% from 2018 spending levels. >>

Thursday, March 07, 2019

Which Images Should You Choose for Your Website?

One of the biggest concerns, when creating online content, is which images to use. >>

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