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Blogs & Content

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Monday, November 11, 2019

Expert: Personalization key to engaging shoppers

Real-time personalization remains a problem for many merchants and brands, despite studies showing the benefits of true personalization. The problem isn't just getting personalization right, though, it is which tools to use, how personalization will impact site speeds, and what touchpoint are most important for personalization. We asked a digital expert how merchants can improve their personalization. >>

Friday, November 08, 2019

Expert: Email trends to watch in 2020

As the calendar moves closer to December 31st, here are three trends in email marketing that brands should consider adding to their overall strategy. >>

Tuesday, November 05, 2019

Expert: How AI is changing email

Artificial Intelligence is changing the way marketers do business throughout the digital space, but AI has been tougher to break into with email. This could be because of the sheer size of many emails lists making it impossible to truly personalize. But, there are changes coming with AI that could bring email more firmly under control. >>

Monday, October 07, 2019

Brands increasing investments in content

Look for more businesses to increase their investments in content development. That is a key takeaway from new Episerver data which shows that 82% of B2B brands will increase their content marketing spending in 2020. >>

Wednesday, October 02, 2019

How to improve email ROI through content

The importance of the subject line cannot be ignored, but as important for email marketers is the overall content of the email message. The wrong type of content, wording that isn't quite there, offers that don't resonate can all kill campaign ROI. Here are three tips to improve the ROI of email campaigns through content building. >>

Friday, September 20, 2019

Study finds negativity prevalent for brands on Facebook

Consumers may still be flocking to social media in droves, but for businesses the social space can be a tough place to navigate. Especially in light of new data out this week from Information Systems Research; their new data indicates that negative brand posts are outweighing positive for branded Facebook pages. For every positive post on branded pages, the data indicates there are two negative posts; negative posts are also getting more comments than positive posts.  Just what is driving the negativity on the social network? We asked a digital expert to weigh in. >>

Tuesday, September 17, 2019

Expert: How brands can embrace emojis for engagement

There are movies about them, kids text primarily in them, and new studies have shown that emojis can even be good for business. The key, of course, is knowing when - and how - to use emojis effectively with a base of shoppers. We asked a digital expert for his advice. >>

Friday, September 13, 2019

Top 3 tips to improve branded Instagram strategy

Facebook may still be the biggest, but Instagram is quickly becoming a favorite for consumers to find new products. And they aren't looking for highly curated campaign images. Instead, they're looking to influencers to find the best new products. Here are four tips to help brands find the right influencers their their products. >>

Wednesday, September 11, 2019

How brands can improve their social status

Social is becoming more important to merchants and brands by the day, but many brands are still unsure how to best use social or how to develop a social strategy that represents their brand well. We spoke with a social marketing expert about how brands can improve their use of social to improve the consumer connection. >>

Tuesday, September 10, 2019

Brands find success with direct mail but aren't utilizing

Direct mail may deserve another look from retailers and brands. That, according to new data out from PFL. Their 2019 Multichannel Marketing Research Report: Direct Mail in the Digital Age found that while about 80% of marketers say they find good ROI from direct mail only about half (56%) are using it regularly. >>

Friday, September 06, 2019

Studies reveal keys to video engagement

Older vs younger viewers, funny vs informational. Two new report underline what is important, according to viewers, in the video space. >>

Monday, September 02, 2019

Report: Send fewer emails to increase engagement?

GetResponse has released their new global email benchmarks report, and among the more interesting findings is this: sending fewer emails can increase user engagement. >>

Tuesday, August 27, 2019

Studies: Content, personalization a problem for merchants

There is a disconnect between consumers and marketers and that disconnect is in the content. That is a key takeaway from new data which shows that while marketers know they need strong, personalized content they struggle with creating that personalization. That content problem? Is also creating an issue in customer experience, making it difficult for merchants and brands to perform well in the m:commerce space. >>

Wednesday, August 21, 2019

Study: Phishers becoming more sophisticated in attacks

New data out from Barracuda should serve as a warning to businesses to properly educate workers on how to spot phishing attacks. This because during their recent study 1 in 7 organizations they observed experienced email account takeover and later phishing attacks and more than half experienced 'multiple' compromised email accounts. >>

Friday, August 16, 2019

Study finds reputation key to inbox placement

New data out from Return Path underlines the importance of your business reputation. their data shows that for marketers using email, 'highly reputable' senders have at least a 90% inbox placement while those with less reputable reputations are placed in the inbox less than 70% of the time. >>

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