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Blogs & Content

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Monday, May 13, 2019

How to make email interactive

Email has long been a go-to for businesses to reach in-market consumers, and it remains many consumers' preferred mode of contact with their favorite brands. But, simple cut-and-paste strategies with product information is not engaging. Consumers want interactivity. Here are a few tips to create an interactive email strategy. >>

Tuesday, May 07, 2019

How to use B2B video to engage in social

Video has become a major force in the digital space, specifically in social. But, not all videos are created equally. Here are three types of B2B video content brands should use to increase their social stature. >>

Thursday, May 02, 2019

More publishers pushing email

Social media has become the place for many consumers to find news and information and share it with their friends, but for publishers social media hasn't been as much of a good thing. That's because the walled-garden effect of social media gives entities like Facebook revenue that should go to the publisher. That, according to one expert, is why more publishers are turning to email to connect. >>

Friday, April 12, 2019

Report: Brands aren't voice-search ready

While more and more consumers are simply asking their smartphones or virtual assistants for product information or store locations, one new report indicates they may not be getting the information they're in need of. That, because while more consumers are asking Siri/Alexa/Google for this information, most businesses don't have product listings or store information that can be easily "found" by these devices. >>

Wednesday, April 10, 2019

Top 3 tips for a strong playables strategy

Most of the focus on playables are from game developers and publishers, but according to one expert non-gaming brands have a lot to gain from a strong playables strategy. Here are three tips. >>

Friday, March 29, 2019

Top tips to ensure your brand's digital security

This week marks World Backup Day, a day set aside as a reminder for businesses - and consumers - to back up their data and to ensure that passwords are up to date, and even more secure than they have been in the past. To that end, we asked one expert about her top tips for brands to ensure they're systems are properly backed up. >>

Tuesday, March 19, 2019

Forecast: Ad spend to slow this year

While the global ad spend is expected to reach more than $616 billion this year, the growth rate is slower than last year's. That, according to a new forecast out from WARC. According to their estimates, the global ad spend will increase about 4% in 2019, that is down just over 1% from 2018 spending levels. >>

Thursday, March 07, 2019

Which Images Should You Choose for Your Website?

One of the biggest concerns, when creating online content, is which images to use. >>

Monday, March 04, 2019

Study: Chatbot experiences positive but not sought

While consumers may get the answer they're looking for on retail or business sites that use chatbots, it doesn't mean they actually want to "talk" to a chatbot. That's the word from one new report which indicates that while most (80%) of Americans who've engaged with chatbots found the experience positive, fewer than half (40%) are enthusiastic about the tech. >>

Thursday, February 28, 2019

Report IDs threats to digital security

The Facebook/Cambridge Analytica scandal, data breaches at retail giants like Macy's and Saks, even hotel chains like Marriott have suffered data breaches. In fact, according to one report, US retailers led the world in data breaches in 2018. Here are thee security concerns highlighted in new data out from Akamai. >>

Wednesday, February 27, 2019

Study: Engagement knocks down spam placement

It's been widely accepted by marketing professionals that relevance and engagement are key factors in successful email campaigns, primarily because the more relevant email messages have been the more likely consumers are to open the next mailing. But, one new report highlights another link in successful email campaigns: that of email placement. >>

Wednesday, February 20, 2019

Report: Video pushing in-app monetization

Mobile video continues to be a key player for marketers. According to new PubMatic data video, along with header bidding, are pushing in-app monetization. >>

Wednesday, February 13, 2019

Data security key for mobile consumers

It's no secret that security breaches are bad for business. New data from Blancco Technology Group underlines that fact, specifically for mobile businesses. According to their research more than half (54%) of mobile consumers "will not trust" a mobile brand post data breach, and nearly half (49%) say they wouldn't use that brand in the future. >>

Tuesday, February 12, 2019

Experts: How brands can make video and TV work for them

More and more Americans are cutting the cable cord to stream video - television and movies - online. This change, though, doesn't mean video is dead. In fact, according to several experts, this change could be an opportunity for brands to more deeply engage via video content. Here's how. >>

Monday, February 04, 2019

YouTube shows 11% YoY ad increase

Advertisers wondering about the strength of digital video need look no further than YouTube for a bit of inspiration. Despite questions about data security and privacy in the social space, social video hub YouTube showed 11% YoY for 2018, and the video giant also saw more than half of their advertisers renew their sponsorships for YouTube content. >>

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